Auchan

Auchan () is a French multinational retail group headquartered in Croix, France. It was founded in 1961 by Gérard Mulliez and is owned by the Mulliez family, who has 95% stake in the company.
With 354,851 employees, of which 261,000 have 5% stake in the company, it is the 35th largest employer in the world.

The name comes from the first Auchan shop in Roubaix in the district of Hauts-Champs, the pronunciation of which is identical to that of "Auchan".

The holding company, Auchan Holding, includes Auchan Retail International, Ceetrus, which operates shopping centers and Oney, which offers financial services. It operates as Alcampo in Spain ("al campo" is the literal Spanish translation of the French "au champ"), Auchan in Portugal, Aшан (''Ashan'') in Russia and Ukraine, and through a joint-venture as RT-Mart in China (Auchan brand is also used) and Taiwan.

As of 2022, Auchan is one of the world's largest retailers with a direct presence in France, Spain, Portugal, Luxembourg, Poland, Romania, Hungary, Ukraine, Russia, Taiwan and Senegal.

Auchan is notable for being a rare example of a Western company continuing to operate in Russia after Moscow sent thousands of troops into Ukraine.

History

1961-1969: The beginnings

After meeting the founders of the Carrefour and Leclerc, on July 6, 1961, Gérard Mulliez opens the first Auchan store in a disused factory of the company Phildar, founded by his father, also named Gérard. Covering an area of 600 m², this store was located in the district of Hauts-Champs, in Roubaix. Originally, the store was to be called "Ochan", but because of the Japanese sounding, changed the name to "Auchan". The choice of the initial letter "A" was desired by the founders to appear in first place in directories. Gérard Mulliez relied on the advice of Édouard Leclerc to open his first supermarket. This store had to be closed in the 1980s because of strong competition with the one that had been built in Leers. The building was bought by the Intermarché. In 2003 it was demolished to make space for a more modern store.

In the summer of 1967, on 20 August, Auchan opens its first hypermarket in Roncq in an initially commercial area of 3500 m².. According to Gérard Mulliez, Roncq location served as a model for other hypermarkets in France in non-food enlargement. On March 27, 1969 was opened the Englos-les-Géants shopping center at Englos in the Lille metropolis. Englos les Giants was the first shopping mall with a hypermarket and a retail park in France.

Mulliez family

Auchan SA is controlled by the Mulliez family, one of the wealthiest in France and in Europe. The Mulliez family also owns Leroy Merlin, Decathlon and other retailers.

Auchan operations

China

Auchan opened its first store in Shanghai in 1999. It operates through Sun Art Retail Group, a public company listed in Hong Kong, in which Auchan holds 38,5% stake and Alibaba Group 26%.

Suzhou Jinji Lake store that is located in Suzhou Industrial Park had nine million visitors during that fiscal year with over four hundred million turnover and became one of the biggest Auchan hypermarkets in the world. Suzhou store expanded in 2008 and is the biggest Auchan Hypermarket in China, the second biggest in the world. Also, Auchan China led to open its online shopping website for the stores in Shanghai and Suzhou.

Auchan offers online shopping only in those two cities so far and is opening in Suzhou its first AuchanDrive store, based on its French model (click & go) in May 2012. The AuchanDrive service allows customers to purchase groceries online for home delivery, these locations being examples of online supermarkets in China.

Since 2017, a number of unmanned convenience stores, marketed as BingoBox, are being operated by Auchan in China.

In 2020, Auchan leaves China, after selling its shares to Alibaba.

Russia

Auchan (branded as Aшан) has been active on the Russian market since 2002 and had over 100 hypermarkets in the country by December 2016. It's the company's third largest market, after France and China. Revenues for the country reached $5 billion in 2014, ranking third behind the local retailers X5 Retail Group and Magnit. In 2016 it was ranked first in a list of the largest foreign-owned companies by the Russian edition of Forbes.

In November 2021, Russian “Auchan” signed with online-delivery service "Sbermarket" a deal of strategic partnership in e-commerce until 2028. First, from 2022, both partners will be focused on delivery from darkstores as well as delivery and loyalty programs for B2B clients. In January 2022, Russian Auchan switched on 73 stores (more than a half of its stores, including "Atak") to Sbermarket delivery.
One of few companies still operating in Russia after the country invaded and went to war against Ukraine. Despite EU and US sanctions Auchan have continued their operations in Russia.

Auchan Holding

Auchan Holding is composed by Auchan Retail, Ceetrus and Oney. It also consists of: Ceetrus (former Immochan), the division which operates shopping centers and hypermarket galleries and Oney (former Bank Accord), the financial services group that offers consumer credits and Auchan and Leroy Merlin credit cards.

Slogan

The slogan of the company was ''La Vie, La Vraie'', which translates into English as "Life, the real one". The slogan was changed in 2007 to: ''La vie Auchan, elle change la vie'' – "Auchan's lifestyle changes life (itself).

Own-label product brands

*''Le Moins Cher'' (Translated: The least expensive) – Economy range similar to Asda Smartprice, Tesco Everyday Value or Sainsbury's Basics in the UK. In Portugal, it's called "Polegar" (Translated: Thumb (Up)).
*''Les Produits Auchan'' (Translated: Auchan Products) – Own brand of products
*''Rik et Rok –'' Products designed for children (this is also a "club" for children)
*''Les Produits Régionaux'' (Translated: The regional products)- Regional products such as Breton biscuits
*''Mmm!'' – Gourmet Auchan products.
*''Mieux Vivre Bio/Sans Gluten'' (Translated: Live Better Organic/Without Gluten) – Auchan products that are either organic or without gluten.
*''Baby'' – Auchan products designed for babies.
*''Sabores de Portugal (Translated: Flavours of Portugal)'' – Exclusive brand for regional Portuguese products, available only in Portugal.
*''Каждый День'' (''Kazhdyi Den, translated: ''Every day'') – Local economy brand in Russia, positioned as having the lowest (even compared to other Auchan brands) price while meeting all quality standards. Same applies for Ukraine, while it is named ''Кожен День (Kozhen Den', Every Day)''
*''Наша Семья'' (''Nasha sem'ja, translated: ''Our Family'') – Local middle-class brand in Russia.
*''Selecline'' – Electrical appliances and electronics sold by Auchan.
*''Qilive'' – Electrical appliances, electronics and some computer accessories sold by Auchan
*''Inexive'' – Electrical appliances and electronics sold by Auchan
*''Cup's'' – Fitness and sports equipment
*''Cosmia'' – Cosmetics and beauty products
*''Actuel'' – Premium kitchen utensils, home decor and appliances
*''Airport'' – Suitcases and travel equipment
*''gardenstar'' – Gardening tools and other equipment

Withdrawn ventures

Auchan opened a number of stores in Mexico; the first of these opened in Mexico City in 1996 and eventually grew to five stores.The first store located in Tlatelolco, was sold to Comercial Mexicana in 1998. Faced with stiff competition from Wal-Mart, as well as local superstore chains Gigante and Comercial Mexicana, and French rival Carrefour (who also sold their stores and left the country in March 2005), Auchan decided to sell their stores to Comercial Mexicana and withdrew from Mexico in early 2003, the 3 stores located in Tlatelolco, Gran Sur and Arboledas, were sold to Soriana in 2016.

In 2002 Auchan sold its hypermarkets in Thailand to Groupe Casino.

In 2007 Auchan sold its Argentine stores to Wal-Mart and withdrew from the country.

Following a conflict with its Moroccan partner ONA, Auchan sold its 49% share in August 2007.

In January 2011 Auchan dropped out of the Dubai market after just two years.

The first Italian Auchan hypermarket was opened in Turin on 1989. In 2019 Auchan withdrew from Italy due to financial losses, by selling most of the activities of its Auchan Retail Italia to the Italian retailer Conad.
Also withdrew from Vietnam due to losses and slow development.

United States

Auchan did business in the United States from 1988 to 2003 as Auchan Hypermarket under its subsidiary, Auchan USA,Wollam, Allison.
Food Town to occupy portion of shuttered Auchan hypermarket
" ''Houston Business Journal''. Sunday 8 June 2003. Modified on Thursday 5 June 2003. Retrieved on 13 January 2011. who was the successor of interest to Texfield Inc. By the time of its closing it was the only French hypermarket chain to still operate American stores, as other hypermarket chains, such as Carrefour and E.Leclerc (under the guise of Leedmark) gave up in the United States market around
1993–1994.

The first American Auchan (pronounced by Houstonians as “o-shawn”) store opened in western Houston on October 14, 1988.Auchan to close Houston hypermarkets
" ''Houston Business Journal''. Monday 6 January 2003. Retrieved on 13 January 2011. The hypermarket was located on a plot of land on Beltway 8, north of U.S. Route 59/Interstate 69. The store was one of many hypermarkets to open in the U.S in the late 80's,
after Walmart debuted Hypermart USA in December 1987, and Carrefour's Philadelphia store debuted in March 1988. David Kaplan of the ''Houston Chronicle'' said "it was fairly unusual and became something of a tourist attraction" when it had first opened, as it was big enough to house many small businesses in front, such as a travel agency, a jewelry store, a bank, and a food court containing a Taco Bell, McDonald's, and Pizza Hut. It also featured a huge cheese selection, a huge beer and wine selection, featuring local breweries such as Celis White, and a bakery, and like most hypermarkets operating in the U.S. in the late 1980s, as well as Aldi, Auchan also made customers use quarters to use the shopping carts, and in order to appeal to Houstonians, it had a huge seafood selection, as well as rodeo wear.Kaplan, David.
Auchan closing local stores to exit U.S. market
" ''Houston Chronicle''. 7 January 2003. Retrieved on 13 November 2012.

Auchan also opened a store in the Chicago suburb of Bridgeview, Illinois, in 1989. It only sold food, and it was not as large as the Houston store. In 1991 the store closed. It was later bought by a local Chicago supermarket chain, Dominick's, and converted into an Omni Superstore by 1991.

Auchan's second Greater Houston location opened in southeast Houston in September 2000, in a former Target store, which Auchan heavily renovated (and partially built up on) prior to opening, the most obvious example being the entrances, designed to make it look huge, despite its past as a Target. Kaplan said, "Auchan had solid business its first years, but with only two stores in the country, the company lacked buying power and economy-of-scale advantages." In early January 2003 Auchan announced that both of its U.S. stores were making losses and were going to be closed; Auchan stated that it was instead going to concentrate its expansion in Asia and Europe, and on January 6, 2003, Auchan closed the two money-losing stores, ending all American operations after 15 years. Auchan USA sold its first Houston location to Ho Enterprises. Lewis Food Town

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