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CityFlyer Express
CityFlyer Express was a short-haul regional airline with its head office in the Iain Stewart Centre next to London Gatwick Airport in England. In 1993 it became the first British Airways (BA) franchisee operating as ''British Airways Express''. CityFlyer's ownership passed to BA in 1999 when that company bought out the original promoters as well as 3i, the airline's main shareholder at the time. Initially, CityFlyer continued to operate as a separate unit, but it was eventually absorbed into British Airways' mainline short haul operation at Gatwick in 2001, the result of a change in British Airways' strategy for its Gatwick operation. Following its absorption into British Airways, the airline's turboprops were retired, while the company's fleet of regional short-haul jetliners and the associated crews were transferred to British Airways' regional operation in Birmingham and Manchester. This in turn resulted in British Airways mainline short haul crews based at Gatwick operati ...
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London City Airport
London City Airport is a regional airport in London, England. It is located in the Royal Docks in the Borough of Newham, approximately east of the City of London and east of Canary Wharf. These are the twin centres of London's financial industry, which is a major user of the airport. The airport was developed by the engineering company Mowlem in 1986–87. In 2016 it was bought by a Canadian-led consortium of Alberta Investment Management Corporation (AIMCo), OMERS, the Ontario Teachers' Pension Plan and Wren House Infrastructure Management of the Kuwait Investment Authority. London City Airport has a single long runway, and a CAA Public Use Aerodrome Licence (Number P728) that allows flights for the public transport of passengers; this licence also allows training flights, but only for the purpose of training pilots to operate at this specific airport. Only multi-engine, fixed-wing aircraft up to Airbus A318 size with special aircraft and aircrew certification to ...
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Boeing 737
The Boeing 737 is a narrow-body aircraft produced by Boeing at its Boeing Renton Factory, Renton Factory in Washington (state), Washington. Developed to supplement the Boeing 727 on short and thin routes, the twinjet retains the Boeing 707, 707 fuselage width and six abreast seating with two underwing turbofans. Envisioned in 1964, the initial 737-100 made its first flight in April 1967 and entered service in February 1968 with Lufthansa. The lengthened 737-200 entered service in April 1968, and evolved through four generations, offering several variants for 85 to 215 passengers. The 737-100/200 original variants were powered by Pratt & Whitney JT8D low-bypass engines and offered seating for 85 to 130 passengers. Launched in 1980 and introduced in 1984, the Boeing 737 Classic, 737 Classic -300/400/500 variants were re-engine, upgraded with CFM International CFM56#CFM56-3B-1, CFM56-3 turbofans and offered 110 to 168 seats. Introduced in 1997, the Boeing 737 Next Generation, 7 ...
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Strategic Management
In the field of management, strategic management involves the formulation and implementation of the major goals and initiatives taken by an organization's managers on behalf of stakeholders, based on consideration of resources and an assessment of the internal and external environments in which the organization operates.qn, date=June 2018 Strategic management provides overall direction to an enterprise and involves specifying the organization's objectives, developing policies and plans to achieve those objectives, and then allocating resources to implement the plans. Academics and practicing managers have developed numerous models and frameworks to assist in strategic decision-making in the context of complex environments and competitive dynamics. Strategic management is not static in nature; the models can include a feedback loop to monitor execution and to inform the next round of planning. Michael Porter identifies three principles underlying strategy: * creating a " ...
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Corporate Identity
A corporate identity or corporate image is the manner in which a corporation, firm or business enterprise presents itself to the public (such as customers and investors as well as employees). The corporate identity is typically visualized by branding and with the use of trademarks, but it can also include things like product design, advertising, public relations etc. Corporate identity is a primary goal of the corporate communications, in order to maintain and build the identity to accord with and facilitate the corporate business objectives. In general, this amounts to a corporate title, logo (logotype and/or logogram) and supporting devices commonly assembled within a set of corporate guidelines. These guidelines govern how the identity is applied and usually include approved color palettes, typefaces, page layouts, fonts, and others. Integrated marketing communications (IMC) Corporate identity is the set of multi-sensory elements that marketers employ to communicate a ...
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Air Europe
Air Europe was a wholly privately owned, independentindependent from government-owned corporations British airline, established in 1978 under the working title Inter European Airways.Simons It adopted the Air Europe name the following year. Its head office was in Reigate, Surrey, then in Crawley, West Sussex. Its main operating base was at London Gatwick Airport where it commenced commercial airline operations in May 1979 with three brand-new Boeing 737-200 Advanced jet aircraft. Air Europe was the brainchild of Errol Cossey and Martin O'Regan, two former Dan-Air executives, and Harry Goodman, who had founded Intasun Leisure during the early 1970s. Goodman became the airline's main private financial backer, and in so doing expanded his role as chairman of the International Leisure Group (ILG), the parent company of both companies. Air Europe was the main supplier of charter seats to Intasun Leisure, which grew during the 1980s to become the UK's second-largest package tour ope ...
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Franchising
Franchising is based on a marketing concept which can be adopted by an organization as a strategy for business expansion. Where implemented, a franchisor licenses some or all of its know-how, procedures, intellectual property, use of its business model, brand, and rights to sell its branded products and services to a franchisee. In return, the franchisee pays certain fees and agrees to comply with certain obligations, typically set out in a franchise agreement. The word ''franchise'' is of Anglo-French derivation—from , meaning 'free'—and is used both as a noun and as a (transitive) verb. For the franchisor, use of a franchise system is an alternative business growth strategy, compared to expansion through corporate owned outlets or "chain stores". Adopting a franchise system business growth strategy for the sale and distribution of goods and services minimizes the franchisor's capital investment and liability risk. Franchising is rarely an equal partnership, especially in ...
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Aircraft Livery
An aircraft livery is a set of comprehensive insignia comprising color, graphic, and typographical identifiers which operators (airlines, governments, air forces and occasionally private and corporate owners) apply to their aircraft. As aircraft liveries evolved in the years after the Second World War, they became a leading subset of the emerging disciplines of corporate identity and branding and among the most prominent examples of fashion. They have provided an arena for the work of distinguished designers and eminent lay people like Raymond Loewy, Alexander Girard, and Jacqueline Kennedy Onassis. The term is an adaptation of the word ''livery'': the uniform-style clothing worn by servants of wealthy families and government representatives until the early/mid-20th century. With the advent of stagecoaches, railway trains, and steamships, the term livery spread to their decoration. Since the 1950s, elements of airline liveries permeated ground vehicles, advertising, proprietary a ...
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International Air Transport Association
The International Air Transport Association (IATA ) is a trade association of the world's airlines founded in 1945. IATA has been described as a cartel since, in addition to setting technical standards for airlines, IATA also organized tariff conferences that served as a forum for price fixing. Consisting in 2016 of 290 airlines, primarily major carriers, representing 117 countries, the IATA's member airlines account for carrying approximately 82% of total available seat miles air traffic. IATA supports airline activity and helps formulate industry policy and standards. It is headquartered in Canada in the city of Montréal, with executive offices in Geneva, Switzerland. History IATA was formed in April 1945 in Havana, Cuba. It is the successor to the International Air Traffic Association, which was formed in 1919 at The Hague, Netherlands. At its founding, IATA consisted of 57 airlines from 31 countries. Much of IATA's early work was technical and IATA provided input to th ...
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Shorts 330
The Short 330 (also SD3-30) is a small turboprop transport aircraft produced by Short Brothers. It seats up to 30 people and was relatively inexpensive and had low maintenance costs at the time of its introduction in 1976. The 330 was based on the SC.7 Skyvan. Development The Short 330 was developed by Short Brothers of Belfast from Short's earlier Short Skyvan STOL utility transport. The 330 had a longer wingspan and fuselage than the Skyvan, while retaining the Skyvan's square-shaped fuselage cross section, allowing it to carry up to 30 passengers while retaining good short field characteristics.Donald, David, ed. ''The Encyclopedia of World Aircraft''. London: Aerospace Publishing, 1997. . The first prototype of the 330 flew on 22 August 1974.Taylor 1988, p. 304. The Short 330 is unusual in having all of its fuel contained in tanks located directly above the ceiling of the passenger cabin. There are two separate cockpit doors for pilot and co-pilot for access from inside th ...
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Embraer EMB 110 Bandeirante
The Embraer EMB 110 Bandeirante (English: ''pioneer'') is a Brazilian general purpose 15–21 passenger twin-turboprop light transport aircraft designed by Embraer for military and civil use. The EMB 110 was designed by the French engineer Max Holste; it had been designed in line with specifications issued by the Brazilian Ministry of Aeronautics in 1965.''Air International'' April 1978, pp. 163–164. The goal was to create a general purpose aircraft, suitable for both civilian and military roles with a low operational cost and high reliability. On 26 October 1968, the ''YV-95'' prototype performed its maiden flight; an additional two ''EMB 110'' development aircraft would follow along with an initial order for 80 transport aircraft for the Brazilian Air Force in the following year. Type certification was received from the Brazilian aviation authorities in late 1972, permitting its entry to service in April 1973 with the Brazilian airline company Transbrasil. Various customers ...
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Antwerp International Airport
Antwerp International Airport, french: Aéroport International d'Anvers, german: Flughafen Antwerpen is a small international airport serving the City of Antwerp in the Province of Antwerp in the Flemish Region of Belgium. Located south of the city, it is used for some scheduled and charter flights as well as business and general aviation and served 273,130 passengers in 2017. History After the first flying events at the ''Wilrijkse Plein'', work on a proper airport for the city started in 1921, under the impulse of pioneer aviator Jan Olieslagers and others. Sabena operated passenger services from 1924 from an old railway carriage as the only passenger infrastructure. A proper airport terminal was ordered by minister Maurice Lippens and inaugurated in 1930. The airport was home to the aircraft factory Stampe et Vertongen until its demise after World War II. During World War II the airport was used by the Luftwaffe, and also served the nearby Erla aircraft factory. Afte ...
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British Caledonian
British Caledonian (BCal) was a British private independent airline which operated out of Gatwick Airport in south-east England during the 1970s and 1980s. It was created as an alternative to the British government-controlled corporation airlines and was described as the "Second Force" in the 1969 Edwards report. It was formed by the UK's second-largest, independent charter airline Caledonian Airways taking over British United Airways (BUA), then the largest British independent airline and the United Kingdom's leading independent scheduled carrier. The carrier slogan was ''Let's go British Caledonian'' in the 1970s and ''We never forget you have a choice'' in the 1980s. The BUA takeover enabled Caledonian to realise its long-held ambition to transform itself into a scheduled airline. The merged entity eventually became the UK's foremost independent, international scheduled airline. A series of major financial setbacks during the mid-1980s combined with the airline's inability ...
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