Basta (RC Cola Advertisement)
''Nyahahakbkxjbcjhishdishlsab@!!!! Basta RC Cola!'', also simply known as ''Basta'' ("Whatever") and ''Family'', is a 2020 television commercial produced for RC Cola in the Philippines by advertising agency Gigil. It was first released online in November 2020. Plot A boy returns from school and questions his mother if he is adopted because he is being bullied. The boy took off his uniform to show his mother four glasses embedded on his back. This prompts his mother to remove her head, under which there is a bottle of RC Cola. The commercial ends with the rest of the family drinking RC Cola via the glasses on the boy's back. Campaign Development Manila-based advertising agency Gigil is responsible for the ''Basta'' commercial which they produced for RC Cola Philippines, which have been their client for two years at the time of the commercial's release. The advertisement's brief called for an ad that would differentiate the RC Cola brand to the Gen Z, their target demographic, ...
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RC Cola
RC Cola (short for Royal Crown Cola) is a carbonated cola beverage owned in the United States by Keurig Dr Pepper and internationally by RC Global Beverages, Inc. History In 1901, the Cole-Hampton-Hatcher Grocery Store was established in Columbus, Georgia. In 1903, the Hatcher family took sole ownership and the name was changed to the Hatcher Grocery Store. The grocery store was located at what was 22 West 10th Street. Today's address (after house number changes) is 15 West 10th Street. At the same time, the popularity of bottled soft drinks rose rapidly, and grocery store owners wished to maximize their profit. As a grocery wholesaler, Claud A. Hatcher purchased a large volume of Coca-Cola syrup from the local company salesman, Columbus Roberts. Hatcher felt that the company deserved a special reduced price for the syrup since it purchased such large volumes. Roberts would not budge on the cost, and a bitter conflict between the two erupted. Hatcher told Roberts he would win ...
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