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Basta (RC Cola Advertisement)
''Nyahahakbkxjbcjhishdishlsab@!!!! Basta RC Cola!'', also simply known as ''Basta'' ("Whatever") and ''Family'', is a 2020 television commercial produced for RC Cola in the Philippines by advertising agency Gigil. It was first released online in November 2020. Plot A boy returns from school and questions his mother if he is adopted because he is being bullied. The boy took off his uniform to show his mother four glasses embedded on his back. This prompts his mother to remove her head, under which there is a bottle of RC Cola. The commercial ends with the rest of the family drinking RC Cola via the glasses on the boy's back. Campaign Development Manila-based advertising agency Gigil is responsible for the ''Basta'' commercial which they produced for RC Cola Philippines, which have been their client for two years at the time of the commercial's release. The advertisement's brief called for an ad that would differentiate the RC Cola brand to the Gen Z, their target demographic, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
RC Cola
RC Cola (short for Royal Crown Cola) is a carbonated cola beverage owned in the United States by Keurig Dr Pepper and internationally by RC Global Beverages, Inc. History In 1901, the Cole-Hampton-Hatcher Grocery Store was established in Columbus, Georgia. In 1903, the Hatcher family took sole ownership and the name was changed to the Hatcher Grocery Store. The grocery store was located at what was 22 West 10th Street. Today's address (after house number changes) is 15 West 10th Street. At the same time, the popularity of bottled soft drinks rose rapidly, and grocery store owners wished to maximize their profit. As a grocery wholesaler, Claud A. Hatcher purchased a large volume of Coca-Cola syrup from the local company salesman, Columbus Roberts. Hatcher felt that the company deserved a special reduced price for the syrup since it purchased such large volumes. Roberts would not budge on the cost, and a bitter conflict between the two erupted. Hatcher told Roberts he would win ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Philippines
The Philippines, officially the Republic of the Philippines, is an Archipelagic state, archipelagic country in Southeast Asia. Located in the western Pacific Ocean, it consists of List of islands of the Philippines, 7,641 islands, with a total area of roughly 300,000 square kilometers, which are broadly categorized in Island groups of the Philippines, three main geographical divisions from north to south: Luzon, Visayas, and Mindanao. With a population of over 110 million, it is the world's List of countries and dependencies by population, twelfth-most-populous country. The Philippines is bounded by the South China Sea to the west, the Philippine Sea to the east, and the Celebes Sea to the south. It shares maritime borders with Taiwan to the north, Japan to the northeast, Palau to the east and southeast, Indonesia to the south, Malaysia to the southwest, Vietnam to the west, and China to the northwest. It has Ethnic groups in the Philippines, diverse ethnicities and Culture o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Filipino Language
Filipino ( ; , ) is the national language of the Philippines, the main lingua franca, and one of the two official languages of the country, along with Philippine English, English. It is only a ''de facto'' and not a ''de jure'' standard language, standardized form of the Tagalog language, as spoken and written in Metro Manila, the National Capital Region, and in other urban centers of the archipelago. The Constitution of the Philippines, 1987 Constitution mandates that Filipino be further enriched and developed by the other languages of the Philippines. Filipino, like other Austronesian languages, commonly uses Verb–subject–object, verb-subject-object order, but can also use subject-verb-object order. Filipino follows the Symmetrical voice, trigger system of morphosyntactic alignment that is common among Philippine languages. It has Head-directionality parameter, head-initial directionality. It is an agglutinative language but can also display inflection. It is not a Tone ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Television Commercial
A television advertisement (also called a commercial, spot, break, advert, or ad) is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product, service or idea. Advertisers and marketers may refer to television commercials as TVCs. Advertising revenue provides a significant portion of the funding for most privately owned television networks. During the 2010s, the number of commercials has grown steadily, though the length of each commercial has diminished. Advertisements of this type have promoted a wide variety of goods, services, and ideas ever since the early days of the history of television. The viewership of television programming, as measured by companies such as Nielsen Media Research in the United States, or BARB in the UK, is often used as a metric for television advertisement placement, and consequently, for the rates which broadcasters charge to advertisers to air within a given net ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Gigil
Gigil (stylized as GIGIL) is a Philippine advertising agency based in Bonifacio Global City in Taguig, Philippines. Background Gigil was founded by Badong Abesamis, Herbert Hernandez, and Isabel Prollamante. The group considered naming their agency "No Plan B" or "Toyo" but decided to adopt Abesamis' proposal "Gigil" to reflect the agency's vision of "passion" or hard work. Gigil was officially launched in October 2017. After Prollamante left for abroad, Gigil appointed Jake Yrastorza as Managing Partner. Gigil has commissioned works for numerous brands such as 7-Eleven, AirAsia, Globe, Jollibee, Levi's, Netflix, Procter & Gamble, RC Cola, Unilever, and Vivo, among others. In January 2023, Gigil announced its expansion to the United States and Canada by opening offices in Los Angeles, New York, and Toronto. Notable campaigns Gigil's ''Shop2Give'' campaign won a gold award for Advocacy and a silver award for Responsible Citizenship at the 2019 Tambuli Awards and a bron ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Agency
An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent of the client; it may be an internal department or agency that provides an outside point of view to the effort of selling the client's products or services, or an outside firm. An agency can also handle overall marketing and branding strategies promotions for its clients, which may include sales as well. Typical ad agency clients include businesses and corporations, non-profit organizations and private agencies. Agencies may be hired to produce television advertisements, radio advertisements, online advertising, out-of-home advertising, mobile marketing, and AR advertising, as part of an advertising campaign. History The first acknowledged advertising agency was William Taylor in 1786. Another early agency, started b ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Gen Z
Generation Z (often shortened to Gen Z), also known as zoomers, is the demographic cohort succeeding Millennials and preceding Generation Alpha. Researchers and popular media use the mid-to-late 1990s as starting birth years and the early 2010s as ending birth years with the generation loosely being defined as people born around 1997 to 2012. Most members of Generation Z are the children of Generation X. As the first social generation to have grown up with access to the Internet and portable digital technology from a young age, members of Generation Z have been dubbed "digital natives" even if they are not necessarily digitally literate and may struggle in a digital workplace. Moreover, the negative effects of screen time are most pronounced in adolescents, as compared to younger children. Sexting became popular during Gen Z's adolescent years, although the long-term psychological effects are not yet fully understood. Generation Z has been described as "better behaved and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Target Demographic
The target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to the previously intended audience. In marketing and advertising, the target audience is a particular group of consumer within the predetermined target market, identified as the targets or recipients for a particular advertisement or message. Businesses that have a wide target market will focus on a specific target audience for certain messages to send, such as The Body Shop Mother's Day advertisements, which were advertising to children as well as spouses of women, rather than the whole market which would have included the women themselves. Another example is the USDA's food guide, which was intended to appeal to young people between the ages of 2 and 18. The factors they had to consider outside of the standard marketing mix included the nutritional needs of growing children, children's knowledge and attitudes regarding nutrition, and other specializ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ad Standards Council Of The Philippines
The Ad Standards Council (ASC) is a regulatory body of the advertising industry under the Philippines Department of Finance. History The Ad Standards Council (ASC) was established by the Kapisanan ng mga Brodkaster ng Pilipinas (KBP), Philippine Association of National Advertisers (PANA), and the Association of Accredited Advertising Agencies - Philippines. It started operations on March 31, 2008 when the three organization signed an agreement with the Advertising Board of the Philippines (AdBoard). Under the deal, the ASC took over the screening function of the Adboard through its Advertising Content and Review Committee (ACRC). The Adboard would later become defunct in July 2016. Role The ASC is a self-regulatory organization and through its screening committee reviews and approves advertising materials in the Philippines prior to its placement or broadcast. This includes television, radio, print, internet, out of home, and cinema ads. The materials are reviewed if they are co ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fast Company
''Fast Company'' is an American business magazine published monthly in print and online, focusing on technology, business, and design. It releases six print issues annually. History ''Fast Company'' was founded in November 1995 by Alan Webber and Bill Taylor, both former '' Harvard Business Review'' editors, and publisher Mortimer Zuckerman. Early competitors included '' Red Herring'', '' Business 2.0'' and '' The Industry Standard''. In 1997, ''Fast Company'' created an online social network called the "Company of Friends," which led to the formation of numerous meeting groups. At its peak, the Company of Friends comprised over 40,000 members across 120 cities, though membership declined to 8,000 by 2003. In 2000, Zuckerman sold ''Fast Company'' to Gruner + Jahr, majority-owned by media giant Bertelsmann, for $550 million. The sale coincided with the dot-com bubble burst, resulting in substantial losses and a drop in circulation. Webber and Taylor departed in 2002, a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Enhanced Community Quarantine In Luzon
The enhanced community quarantine in Luzon was a series of stay-at-home orders and ''cordon sanitaire (medicine), cordon sanitaire'' measures implemented by the Inter-Agency Task Force for the Management of Emerging Infectious Diseases (IATF-EID) on the island of Luzon and Geography of the Philippines#Luzon, its associated islands. It is part of the COVID-19 community quarantines in the Philippines, a larger scale of COVID-19 lockdowns, COVID-19 containment measures with varying degrees of strictness. The "enhanced community quarantine" (ECQ) is the strictest of these measures and is effectively a total lockdown. There were three instances of the ECQ being implemented in Luzon. The first ECQ and first MECQ were implemented between March 17 and May 31, 2020. This was announced on March 16, two days after the government of the Philippines under Rodrigo Duterte placed Metro Manila under a "community quarantine" on March 14. It was implemented throughout Luzon from March 17 until Ma ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
COVID-19 Pandemic In The Philippines
The COVID-19 pandemic in the Philippines was a part of the worldwide pandemic of coronavirus disease 2019 () caused by severe acute respiratory syndrome coronavirus 2 (). As of , there have been reported cases, and reported deaths, the fifth highest in Southeast Asia, behind Vietnam, Indonesia, Malaysia, and Thailand. The first case in the Philippines was identified on January 30, 2020, and involved a 38-year-old Chinese woman who was confined at San Lazaro Hospital in Metro Manila. On February 1, 2020, a posthumous test result from a 44-year-old Chinese man turned out positive for the virus, making the Philippines the first country outside China to record a confirmed death from the disease. After over a month without recording any cases, the Philippines confirmed its first local transmission on March 7, 2020. Since then, the virus has spread to the country's 81 provinces. National and local governments have been imposing community quarantines since March 15, 2020, as a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
