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Balance (advertisement)
''Balance'' was a 1989 television advertisement for the Lexus LS 400, which also introduced the luxury car make Lexus to American television audiences.Dawson, Chester (2004). "Lexus: The Relentless Pursuit", pp. 119-120. John Wiley & Sons (Asia) Pte Ltd., Singapore. It was created by Team One, a unit of Saatchi & Saatchi. The ad was designed to promote the engineering attributes of the LS 400, Lexus's flagship sedan. The advertisement received several awards and was emulated by later versions. Synopsis The advertisement showed the Lexus LS 400 on rollers, with a set of champagne glasses stacked on its hood. The LS400 engine and drivetrain were required to quickly accelerate from stop and shift through all the gears to reach the equivalent top speed of over per hour. Despite the quick shifts and the fast speed, the LS 400 engine produces no vibrations to upset the champagne glass pyramid, and not one drop of liquid is spilled. The narration reads, "After years of intense work, ...
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Lexus
is the luxury vehicle division of the Japanese automaker Toyota, Toyota Motor Corporation. The Lexus brand is marketed in more than 90 countries and territories worldwide and is Japan's largest-selling make of premium cars. It has ranked among the 10 largest Japanese global brands in market value. Lexus has been headquartered in Shimoyama, Aichi, in Japan since 2024. Operational centers are located in Brussels, Belgium, and Plano, Texas, United States. Created at around the same time as Japanese rivals Honda and Nissan created their Acura and Infiniti luxury divisions respectively, Lexus originated from a corporate project to develop a new premium sedan, code-named F1, which began in 1983 and culminated in the launch of the Lexus LS in 1989. Subsequently, the division added sedan (car), sedan, coupé, Convertible (car), convertible and Sport utility vehicle, SUV models. Lexus did not exist as a brand in its home market until 2005, and all vehicles marketed internationally as L ...
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YouTube
YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in San Bruno, California, it is the second-most-visited website in the world, after Google Search. In January 2024, YouTube had more than 2.7billion monthly active users, who collectively watched more than one billion hours of videos every day. , videos were being uploaded to the platform at a rate of more than 500 hours of content per minute, and , there were approximately 14.8billion videos in total. On November 13, 2006, YouTube was purchased by Google for $1.65 billion (equivalent to $ billion in ). Google expanded YouTube's business model of generating revenue from advertisements alone, to offering paid content such as movies and exclusive content produced by and for YouTube. It also offers YouTube Premium, a paid subs ...
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1989 Works
1989 was a turning point in political history with the "Revolutions of 1989" which ended communism in Eastern Bloc of Europe, starting in Poland and Hungary, with experiments in power-sharing coming to a head with the opening of the Berlin Wall in November, the Velvet Revolution in Czechoslovakia and the overthrow of the communist dictatorship in Romania in December; the movement ended in December 1991 with the dissolution of the Soviet Union. Revolutions against communist governments in Eastern Europe mainly succeeded, but the year also saw the suppression by the Chinese government of the 1989 Tiananmen Square protests in Beijing. It was the year of the first Brazilian direct presidential election in 29 years, since the end of the military government in 1985 that ruled the country for more than twenty years, and marked the redemocratization process's final point. F. W. de Klerk was elected as State President of South Africa, and his regime gradually dismantled the aparthei ...
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Advertising Campaigns
An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an marketing strategy, integrated marketing marketing communications, communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular time frame and target identified audiences. The campaign theme is the central message that will be received in the promotional activities and is the prime focus of the advertising campaign, as it sets the motif for the series of individual advertisements and other marketing communications that will be used. The campaign themes are usually produced with the objective of being used for a significant period but many of them are temporal due to factors like being not effective or market conditions, competition and marketing mix. Advertising campaigns are built to accomplish a ...
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James Sloyan
James Sloyan is an American actor. Early years Sloyan left the United States at an early age to live abroad in Rome, Capri, Milan, Switzerland, and Ireland. His career in show business began upon his return to the United States, in 1957, when Sloyan received a scholarship to the American Academy of Dramatic Arts. Sloyan's acting career was interrupted in 1962, when he was drafted into the United States Army during the Vietnam War. Career Television Sloyan's television career includes numerous brief performances on daytime dramas ''The Young and the Restless, General Hospital'', and ''Ryan's Hope'', and guest appearances on prime-time series ''Hawaii Five-O''; ''Wonder Woman Wonder Woman is a superheroine who appears in American comic books published by DC Comics. The character first appeared in ''All Star Comics'' Introducing Wonder Woman, #8, published October 21, 1941, with her first feature in ''Sensation Comic ...''; ''Baywatch''; ''Moonlighting (TV series), Moonlight ...
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Hyundai Marcia
The Hyundai Sonata () is a mid-size car that has been manufactured by Hyundai since 1985. The first generation Sonata, which was introduced in 1985, was a facelifted version of the Hyundai Stellar with an engine upgrade, and was withdrawn from the market in two years due to poor customer reaction. While the nameplate was originally only sold in South Korea, the second generation of 1988 was widely exported. The Sonata is currently manufactured in South Korea, China, and Pakistan. It was named after the musical term, ''sonata''. __TOC__ First generation (Y1; 1985) The first Sonata was introduced to compete with the Daewoo Royale series and was a more luxurious version of the Stellar. It included cruise control, power seats, head lamp washers, power brakes, electric operated adjustable side mirrors and chrome bumper trims. The Sonata was available with two trim options in Korea: Luxury and Super (the latter only available with a 2.0-liter engine). In the domestic mark ...
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Hyundai Motor Group
The Hyundai Motor Group (HMG; ; stylized as HYUNDAI) is a South Korean '' chaebol'' (loosely similar to a multinational conglomerate but without a central holding company or ownership structure) headquartered in Seoul, South Korea. The HMG also refers to the group of affiliated companies interconnected by complex shareholding arrangements, with Hyundai Motor Company regarded as the '' de facto'' representative of the group. It is the third-largest South Korean ''chaebol'', after Samsung and SK Group, related to other Hyundai-name industries following a specialized development split and restructuring which resulted in Hyundai Motor Group, Hyundai Heavy Industries Group, Hyundai Development Company Group, Hyundai Department Store Group, and Hyundai Marine & Fire Insurance. History The group was formed through the purchase of 51% of Kia by Hyundai Motor Company in 1998. As of 2011, Hyundai owns 33.7% of Kia Motors. On May 22, 2022, the Hyundai Motor Group announced the ...
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Lexus LS
The is a series of full-size luxury sedans that have served as the flagship model of Lexus, the luxury division of Toyota, since 1989. For the first four generations, all LS models featured V8 engines and were predominantly rear-wheel-drive. In the fourth generation, Lexus offered all-wheel-drive, hybrid, and long-wheelbase variants. The fifth generation changed to using a V6 engine with no V8 option, and only one length was offered. As the first model developed by Lexus, the LS 400 debuted in January 1989 with the second generation debuting in November 1994. The LS 430 debuted in January 2000 and the LS 460/LS 460 L series in 2006. A domestic-market version of the LS 400 and LS 430, badged as , was sold in Japan until the Lexus marque was introduced there in 2006. In 2006 (for the 2007 model year), the fourth generation LS 460 debuted the first production eight-speed automatic transmission and an automatic parking system. In 2007, V8 hybrid powertrains were introduced on ...
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Advanced Parking Guidance System
Intelligent Parking Assist System (IPAS), also known as Advanced Parking Guidance System (APGS) for Toyota models in the United States, is the first production automatic parking system developed by Toyota Motor Corporation in 1999 initially for the Japanese market hybrid Prius models and Lexus models. The technology assists drivers in parking their vehicle. On vehicles equipped with the IPAS, via an in-dash screen and button controls, the car can steer itself into a parking space with little input from the user. The first version of the system was deployed on the Prius Hybrid sold in Japan in 2003. In 2006, an upgraded version debuted for the first time outside Japan on the Lexus LS luxury sedan, which featured the automatic parking technology among other brand new inventions from Toyota. In 2009, the system appeared on the third generation Prius sold in the U.S. In Asia and Europe, the parking technology is marketed as the Intelligent Park Assist System for both Lexus and Toyo ...
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Lexus LS 460
The Lexus LS (XF40) is the fourth generation of the Lexus LS—a series of full-size luxury cars. Produced by Lexus, the luxury division of the Japanese automaker Toyota, the XF40 served as the  flagship vehicle of the former's lineup from 2006 until production ended in 2017. The successor to the XF30 LS, the development of the XF40 began under the direction of Moritaka Yoshida. Focusing on simplicity, the XF40 was designed by Yo Hiruta, incorporating the L-finesse design philosophy—first introduced in 2001 with the GS. The LS460 debuted at the North American International Auto Show in January 2006, while the hybrid–electric version, the LS600h, was unveiled at the New York International Auto Show in April 2006. Official series manufacture began at the facility in Tahara, Aichi, in August 2006. Each XF40 model was produced in two wheelbase variants: a short-wheelbase version and a long-wheelbase version, the latter designated by an "L" at the end of the model n ...
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Rationality
Rationality is the quality of being guided by or based on reason. In this regard, a person acts rationally if they have a good reason for what they do, or a belief is rational if it is based on strong evidence. This quality can apply to an ability, as in a rational animal, to a psychological process, like reasoning, to mental states, such as beliefs and intentions, or to persons who possess these other forms of rationality. A thing that lacks rationality is either ''arational'', if it is outside the domain of rational evaluation, or '' irrational'', if it belongs to this domain but does not fulfill its standards. There are many discussions about the essential features shared by all forms of rationality. According to reason-responsiveness accounts, to be rational is to be responsive to reasons. For example, dark clouds are a reason for taking an umbrella, which is why it is rational for an agent to do so in response. An important rival to this approach are coherence-based ac ...
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Nissan Altima
The Nissan Altima is a mid-size car manufactured by Nissan since 1992. It is a continuation of the Nissan Bluebird line, which began in 1955. The Altima has historically been larger, more powerful, and more luxurious than the Nissan Sentra but less so than the Nissan Maxima. The first through fourth-generation cars were manufactured exclusively in the United States and officially sold in North and South America, along with the Middle East and Australia. For other markets, Nissan sold a related mid-size sedan called the Nissan Teana which was between the Altima and Maxima in terms of size. In 2013, the Teana became a rebadged version of the fifth-generation Altima. The name "Altima" was originally applied to a top trim line of the Nissan Leopard for the Japanese market in 1986, and then to the Nissan Laurel Altima mid-size car sold in Central America and the Caribbean before 1992. In 1992, Nissan discontinued the Stanza which was a Nissan Bluebird clone, replacing it with t ...
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