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Arnold Mitchell
Arnold Mitchell (February 18, 1918 – July 17, 1985) was a social scientist and consumer futurist who worked for SRI International and created a noted psychographic methodology, Values, Attitudes and Lifestyles (VALS). Early life and education Arnold Mitchell was the son of economist Wesley Clair Mitchell and educator Lucy Sprague Mitchell. Career Mitchell coauthored a report on ''Voluntary Simplicity'' with Duane Elgin that was published by SRI in June 1976. The report was expanded and republished with a survey in CoEvolution Quarterly in 1977, which was used as the basis the 1981 book ''Voluntary Simplicity''. VALS Mitchell created the Values, Attitudes and Lifestyles (VALS) psychographic methodology at SRI International in the late 1970s. VALS helps companies tailor their products and services to appeal to the people most likely to purchase them, and explains changing U.S. values and lifestyles. It was formally inaugurated as an SRI product in 1978. VALS was sub ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
New York City
New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive with a respective county. The city is the geographical and demographic center of both the Northeast megalopolis and the New York metropolitan area, the largest metropolitan area in the United States by both population and urban area. New York is a global center of finance and commerce, culture, technology, entertainment and media, academics, and scientific output, the arts and fashion, and, as home to the headquarters of the United Nations, international diplomacy. With an estimated population in 2024 of 8,478,072 distributed over , the city is the most densely populated major city in the United States. New York City has more than double the population of Los Angeles, the nation's second-most populous city. [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Menlo Park, California
Menlo Park ( ) is a city at the eastern edge of San Mateo County, California, San Mateo County in the San Francisco Bay Area of California, United States. It is bordered by San Francisco Bay on the north and east; East Palo Alto, California, East Palo Alto, Palo Alto, California, Palo Alto, and Stanford, California, Stanford to the south; and Atherton, California, Atherton, North Fair Oaks, California, North Fair Oaks, and Redwood City, California, Redwood City to the west. It had 33,780 residents at the 2020 United States census. It is home to the corporate headquarters of Meta Platforms, Meta, and is where Google, Roblox Corporation, and Round Table Pizza were founded. The train station holds the record as the oldest continually operating train station in California. It is one of the most educated cities in California and the United States; nearly 70% of residents over 25 have earned a bachelor's degree or higher. Toponym "Menlo" is derived from Menlo, County Galway, Menlo (th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
People Of The United States
Americans are the citizens and nationals of the United States of America.; ; U.S. federal law does not equate nationality with race or ethnicity but rather with citizenship.* * * * * * * The U.S. has 37 ancestry groups with more than one million individuals. White Americans form the largest racial and ethnic group at 61.6% of the U.S. population, with non-Hispanic Whites making up 57.8% of the population. Hispanic and Latino Americans form the second-largest group and are 18.7% of the American population. Black Americans constitute the country's third-largest ancestry group and are 12.4% of the total U.S. population. Asian Americans are the country's fourth-largest group, composing 6% of the American population. The country's 3.7 million Native Americans account for about 1.1%, and some 574 native tribes are recognized by the federal government. People of American descent can be found internationally. As many as seven million Americans are estimated to be living abroad, a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
SRI International
SRI International (SRI) is a nonprofit organization, nonprofit scientific research, scientific research institute and organization headquartered in Menlo Park, California, United States. It was established in 1946 by trustees of Stanford University to serve as a center of innovation to support economic development in the region. The organization was founded as the Stanford Research Institute. SRI formally separated from Stanford University in 1970 and became known as SRI International in 1977. SRI performs client-sponsored research and development for government agencies, commercial businesses, and private foundations. It also licenses its technologies, forms strategic partnerships, sells products, and creates Research spin-off, spin-off companies. SRI's headquarters are located near the Stanford University campus. SRI's annual revenue in 2014 was approximately $540 million, which tripled from 1998 under the leadership of Curtis Carlson. In 1998, the organization was on the ver ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Psychographic
Psychographics is defined as "market research or statistics classifying population groups according to psychological variables" The term psychographics is derived from the words "psychological" and "demographics" Two common approaches to psychographics include analysis of consumers' activities, interests, and opinions (AIO variables), and values and lifestyles (VALS). Psychographics have been applied to the study of personality, values, opinions, attitudes, interests, and lifestyles. Psychographic segmentation is a technique for grouping populations into sub-groups according to similar psychological variables. Psychographic studies of individuals or communities can be valuable in the fields of marketing, demographics, opinion research, prediction, and social research in general. Psychographic attributes can be contrasted with demographic variables (such as age and gender), behavioral variables (such as purchase data or usage rate), and organizational descriptors (sometimes ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
VALS
Vals is the word for waltz in many European languages. Vals or VALS may also refer to: * Peruvian waltz The vals criollo (), or Peruvian waltz (), is an adaptation of the European waltz brought to the Americas during colonial times by Spain. In the Viceroyalty of Peru, the waltz was gradually adapted to the likings of the Criollo people. In the ... * Venezuelan waltz * Vals (dance), a dance related to Argentine tango * VALS, "Values And Lifestyles," a psychographic segmentation tool Places * Vals-les-Bains, France * Vals, Ariège, France * Vals, Switzerland * Vals, Austria * Vals River, South Africa People * Eneli Vals (born 1991), Estonian footballer Organisations * Victorian Aboriginal Legal Service (VALS), Melbourne, Australia {{disambig ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Wesley Clair Mitchell
Wesley Clair Mitchell (August 5, 1874 – October 29, 1948) was an American economist known for his empirical work on business cycles and for guiding the National Bureau of Economic Research in its first decades. Mitchell was referred to as Thorstein Veblen's "star student." Paul Samuelson named Mitchell (along with Harry Gunnison Brown, Allyn Abbott Young, Henry Ludwell Moore, Frank Knight, Jacob Viner, and Henry Schultz) as one of the several "American saints in economics" born after 1860. Biography Mitchell was born in Rushville, Illinois, the second child and oldest son of a Civil War army doctor turned farmer. In a family with seven children and a disabled father with an appetite for business ventures "verging on rashness" a lot of responsibility fell on the oldest son. Despite these challenges, Wesley Clair went to study at the University of Chicago and was awarded a PhD in 1899. Mitchell's career as a researcher and teacher took the following course: instructor in ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Lucy Sprague Mitchell
Lucy Sprague Mitchell (July 2, 1878 – October 15, 1967) was an American educator and children's writer, and the founder of Bank Street College of Education. Early life and education Lucy Sprague was born in Chicago, Illinois, the daughter of Otho A. S. Sprague and Lucia Atwood Sprague. Her father was a businessman. She attended Radcliffe College from 1896 to 1900, graduating with honors in philosophy. During her time at Radcliffe College, Mitchell lived with Alice Freeman Palmer and George Herbert Palmer on Quincy Street in Cambridge, Massachusetts. Because of the college's strict codes of gender segregation at the time, Mitchell had to circumvent the all-male Harvard Yard in order to reach Harvard University's Museum of Comparative Zoology, where she worked in the Radcliffe Zoological Laboratory. Her sister Mary married scientist Adolph C. Miller. Pianist Elizabeth Sprague Coolidge was her first cousin. Career Mitchell was the first dean of women at the University of C ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Duane Elgin
Duane Elgin (born 1943) is an American author, speaker, educator, consultant, and media activist. Early life and education Duane Elgin grew up near Wilder, Idaho. He attended the Sorbonne in Paris for one semester in 1963 and earned a Bachelor of Arts from the College of Idaho in 1966. He received a Master of Business Administration from the Wharton School of the University of Pennsylvania in 1968 and a Master of Arts in economic history from the University of Pennsylvania in 1969. Career In the early 1970s, Elgin was a senior staff member on a joint Presidential-Congressional Commission on Population Growth and the American Future. The commission's task was to look ahead from 1970 to 2000 and explore challenges of urbanization and population growth. Elgin moved to California, where he worked as a senior social scientist with the "futures group" at the Stanford Research Institute (now SRI International) and co-authored studies of the long-range future. His report on ''Voluntar ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
CoEvolution Quarterly
''CoEvolution Quarterly'' (1974–1985) was a journal descended from Stewart Brand's ''Whole Earth Catalog''. Brand founded the ''CoEvolution Quarterly'' in 1974 using proceeds from the ''Whole Earth Catalog''. It evolved out of the original ''Supplement to the Whole Earth Catalog''. Fred Turner notes that in 1985, Brand merged ''CoEvolution Quarterly'' with '' The Whole Earth Software Review'' (a supplement to ''The Whole Earth Software Catalog'') to create the ''Whole Earth Review''.Fred Turner. ''From Counterculture to Cyberculture'' (Chicago, University of Chicago Press, 2006): 130. ''CoEvolution Quarterly'' became the first place to publish Ivan Illich's ''Vernacular Values''. References * Binkley, Sam. ''Getting Loose: Lifestyle Consumption in the 1970s''. Durham: Duke University Press, 2007. * Kirk, Andrew G. ''Counterculture Green: The Whole Earth Catalog and American Environmentalism''. Lawrence: Univ. of Kansas Press, 2007. * Notes External links Whole Earth Ind ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Age
''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. ''Ad Age'' appears in multiple formats, including its website, daily email newsletters, social channels, events and a bimonthly print magazine. ''Ad Age'' is based in New York City. Its parent company, the Detroit-based Crain Communications, is a privately held publishing company with more than 30 magazines, including '' Autoweek'', ''Crain's New York Business'', '' Crain's Chicago Business'', ''Crain's Detroit Business'', and '' Automotive News''. History ''Advertising Age'' launched as a broadsheet newspaper in Chicago in 1930. Its first editor was Sid Bernstein. The site AdCritic.com was acquired by The Ad Age Group in March 2002. In 2004, ''Advertising Age'' acquired ''American Demographics'' magazine. In 2007 Ad Age acquired the Thoddands Power 150, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
1918 Births
The ceasefire that effectively ended the First World War took place on the eleventh hour of the eleventh day of the eleventh month of this year. Also in this year, the Spanish flu pandemic killed 50–100 million people worldwide. In Russia, this year runs with only 352 days. As the result of Julian to Gregorian calendar switch, 13 days needed to be skipped. Wednesday, January 31 ''(Julian Calendar)'' was immediately followed by Thursday, February 14 ''(Gregorian Calendar)''. Events World War I will be abbreviated as "WWI" January * January – 1918 flu pandemic: The "Spanish flu" ( influenza) is first observed in Haskell County, Kansas. * January 4 – The Finnish Declaration of Independence is recognized by Soviet Russia, Sweden, Germany and France. * January 8 – American president Woodrow Wilson presents the Fourteen Points as a basis for peace negotiations to end the war. * January 9 – Battle of Bear Valley: U.S. troops engage Yaqui Native Ameri ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
