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WPRB (103.3 MHz) is an FM
radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...
licensed to
Princeton, New Jersey Princeton is a municipality with a borough form of government in Mercer County, in the U.S. state of New Jersey. It was established on January 1, 2013, through the consolidation of the Borough of Princeton and Princeton Township, both of w ...
, and owned by Princeton Broadcasting Service, Inc. It broadcasts a freeform
radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when radio was compelle ...
, including
shoegaze Shoegaze (originally called shoegazing and sometimes conflated with "dream pop") is a subgenre of indie and alternative rock characterized by its ethereal mixture of obscured vocals, guitar distortion and effects, feedback, and overwhelming vol ...
,
slowcore Slowcore is a subgenre of alternative rock and indie rock. The music of slowcore artists is generally characterized by bleak lyrics, downbeat melodies, slower tempos and minimalist arrangements. Slowcore is often used interchangeably with the t ...
,
noise music Noise music is a genre of music that is characterised by the expressive use of noise within a musical context. This type of music tends to challenge the distinction that is made in conventional musical practices between musical and non-musical ...
, harsh noise wall, plunderphonics,
illbient Illbient is a genre of electronic music and an art movement that originated among hip hop-influenced artists from Williamsburg, New York City around 1994. DJ Olive, and DJ Spooky, pioneers of the genre, have both claimed to have coined the ter ...
,
jazz Jazz is a music genre that originated in the African-American communities of New Orleans, Louisiana in the late 19th and early 20th centuries, with its roots in blues and ragtime. Since the 1920s Jazz Age, it has been recognized as a m ...
,
electronic Electronic may refer to: *Electronics, the science of how to control electric energy in semiconductor * ''Electronics'' (magazine), a defunct American trade journal *Electronic storage, the storage of data using an electronic device *Electronic co ...
, folk,
reggae Reggae () is a music genre that originated in Jamaica in the late 1960s. The term also denotes the modern popular music of Jamaica and its diaspora. A 1968 single by Toots and the Maytals, " Do the Reggay" was the first popular song to use ...
, ska,
metal A metal (from ancient Greek, Greek μέταλλον ''métallon'', "mine, quarry, metal") is a material that, when freshly prepared, polished, or fractured, shows a lustrous appearance, and conducts electrical resistivity and conductivity, e ...
,
world In its most general sense, the term "world" refers to the totality of entities, to the whole of reality or to everything that is. The nature of the world has been conceptualized differently in different fields. Some conceptions see the worl ...
,
soul In many religious and philosophical traditions, there is a belief that a soul is "the immaterial aspect or essence of a human being". Etymology The Modern English noun '' soul'' is derived from Old English ''sāwol, sāwel''. The earliest att ...
,
blues Blues is a music genre and musical form which originated in the Deep South of the United States around the 1860s. Blues incorporated spirituals, work songs, field hollers, shouts, chants, and rhymed simple narrative ballads from the ...
, and rock. While the station is
non-profit A nonprofit organization (NPO) or non-profit organisation, also known as a non-business entity, not-for-profit organization, or nonprofit institution, is a legal entity organized and operated for a collective, public or social benefit, in co ...
, it is licensed as a
commercial radio Commercial broadcasting (also called private broadcasting) is the broadcasting of television programs and radio programming by privately owned corporate media, as opposed to state sponsorship. It was the United States′ first model of radio (a ...
station. It is funded primarily by listener contributions, raised especially during WPRB's annual spring 10-day Membership Drive. It also derives funding through community
underwriting Underwriting (UW) services are provided by some large financial institutions, such as banks, insurance companies and investment houses, whereby they guarantee payment in case of damage or financial loss and accept the financial risk for liabili ...
contracts with local businesses. Almost all on-air staff and management are
Princeton University Princeton University is a private research university in Princeton, New Jersey. Founded in 1746 in Elizabeth as the College of New Jersey, Princeton is the fourth-oldest institution of higher education in the United States and one of the ...
alumni and students. WPRB's slogan is "New Jersey's Only Radio Station." The
transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna. The transmitter itself generates a radio frequency alternating current, which is applied to the ...
tower A tower is a tall structure, taller than it is wide, often by a significant factor. Towers are distinguished from masts by their lack of guy-wires and are therefore, along with tall buildings, self-supporting structures. Towers are specific ...
is shared with WKXW "New Jersey 101.5." It is located in Lawrence Township northeast of Trenton at (). WPRB has an
effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would h ...
(ERP) of 14,000
watt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James ...
s. It broadcasts using
HD Radio HD Radio (HDR) is a trademark for an in-band on-channel (IBOC) digital radio broadcast technology. It generally simulcasts an existing analog radio station in digital format with less noise and with additional text information. HD Radio is used ...
technology. The HD2
digital subchannel In broadcasting, digital subchannels are a method of transmitting more than one independent program stream simultaneously from the same digital radio or television station on the same radio frequency channel. This is done by using data compres ...
carries
Indian Indian or Indians may refer to: Peoples South Asia * Indian people, people of Indian nationality, or people who have an Indian ancestor ** Non-resident Indian, a citizen of India who has temporarily emigrated to another country * South Asia ...
programming and
Oldies Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music (broadly characterized as classic rock and pop rock) from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as w ...
are heard on its HD3 subchannel.


History

The station first
signed on Signing may refer to: * Using sign language * Signature, placing one's name on a document * Signature (disambiguation) * Manual communication, signing as a form of communication using the hands in place of the voice * Digital signature A digi ...
the air on . Its
call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally ass ...
was WPRU, founded by H. Grant Theis, a Princeton University student at the time. It often is cited as the oldest commercially licensed campus radio station in the United States. In 1955, WPRU got its FM license. It
signed on Signing may refer to: * Using sign language * Signature, placing one's name on a document * Signature (disambiguation) * Manual communication, signing as a form of communication using the hands in place of the voice * Digital signature A digi ...
as WPRB, the first college station on the FM dial in the United States, after the WPRU call sign was found to be already in use by a ship. It is considered a pioneer in FM
Stereo Stereophonic sound, or more commonly stereo, is a method of sound reproduction that recreates a multi-directional, 3-dimensional audible perspective. This is usually achieved by using two independent audio channels through a configuration ...
broadcasting, transmitting a stereo signal beginning in 1964. WPRB has broadcast on three different FM frequencies in its history: it first was heard on 103.9 MHz; in 1959, it moved to 103.5 MHz; and it moved to its current frequency of 103.3 MHz in 1962. During the 1960s and 70s, it joined with other
Ivy League The Ivy League is an American collegiate athletic conference comprising eight private research universities in the Northeastern United States. The term ''Ivy League'' is typically used beyond the sports context to refer to the eight school ...
universities to form the "Ivy Network," sharing some programming and resources. It later was an affiliate of the ABC FM Network. In 1986,
Spin Magazine ''Spin'' (stylized in all caps) is an American music magazine founded in 1985 by publisher Bob Guccione, Jr. Now owned by Next Management Partners, the magazine is an online publication since it stopped issuing a print edition in 2012. Histor ...
named WPRB the best commercial college station in the country. After decades of operation under an advertising-supported business model, in 2006 WPRB switched to a listener-supported model (although it remains a commercially licensed station). In 2009, WPRB went on to acquire a Princeton student magazine, the ''
Nassau Weekly ''Nassau Weekly'' is a weekly student newspaper of Princeton University. Published every Sunday, the paper contains a blend of campus, local, and national news; reviews of films and bands; original art, fiction and poetry; and other college-orien ...
''. ''Nassau Weekly'' was founded in 1979 by Princeton students including
David Remnick David J. Remnick (born October 29, 1958) is an American journalist, writer and editor. He won a Pulitzer Prize in 1994 for his book '' Lenin's Tomb: The Last Days of the Soviet Empire'', and is also the author of ''Resurrection'' and ''King of th ...
, who later became the editor of ''
The New Yorker ''The New Yorker'' is an American weekly magazine featuring journalism, commentary, criticism, essays, fiction, satire, cartoons, and poetry. Founded as a weekly in 1925, the magazine is published 47 times annually, with five of these issues ...
''. One of its disc jockeys,
Jon Solomon Jon Solomon (born April 19, 1973) is an American radio DJ. He has been the host of "Jon Solomon's Annual 25-Hour Holiday Radio Show" at WPRB in Princeton, New Jersey, since 1988, when he was fifteen years old. Solomon's weekly three-hour radio ...
, has hosted a 24-hour+ Christmas music
radiothon A telethon (a portmanteau of "television" and "marathon") is a televised fundraising event that lasts many hours or even days, the purpose of which is to raise money for a charitable, political or other purportedly worthy cause. Most telethons f ...
every year but one since 1988. WPRB was the first commercial radio station in the United States to play
Lil Nas X Montero Lamar Hill (born April 9, 1999), known by his stage name Lil Nas X ( ), is an American rapper, singer, and songwriter. He rose to prominence with the release of his country rap single " Old Town Road", which first achieved viral popula ...
's "Old Town Road" when it debuted on John Weingart's long-running program "Music You Can't Hear on the Radio."


Broadcast signal

WPRB is a full class B signal. Its service contour covers most of
Central Jersey Central Jersey is the central region of the U.S. state of New Jersey. The designation of Central New Jersey is a distinct administrative toponym. Geographic area and descriptions While the State of New Jersey is often divided into North an ...
and portions of the
Philadelphia Philadelphia, often called Philly, is the largest city in the Commonwealth of Pennsylvania, the sixth-largest city in the U.S., the second-largest city in both the Northeast megalopolis and Mid-Atlantic regions after New York City. Since ...
and
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
radio market A media market, broadcast market, media region, designated market area (DMA), television market area, or simply market is a region where the population can receive the same (or similar) television and radio station offerings, and may also incl ...
s. WPRB is short-spaced to two other class B stations:
WKTU WKTU (103.5 FM) is a rhythmic adult contemporary formatted radio station city of license, licensed to Lake Success, New York, a suburb of New York City. WKTU is owned by iHeartMedia and broadcasts from studios in the former 32 Avenue of the Ame ...
''103.5 KTU'' (licensed to Lake Success, New York) and WARM-FM ''Warm 103.3'' (licensed to
York, Pennsylvania York (Pennsylvania Dutch: ''Yarrick''), known as the White Rose City (after the symbol of the House of York), is the county seat of York County, Pennsylvania, United States. It is located in the south-central region of the state. The populatio ...
). Since WPRB dates back to the early days of FM broadcasting (before current rules had been adopted) it is
grandfathered A grandfather clause, also known as grandfather policy, grandfathering, or grandfathered in, is a provision in which an old rule continues to apply to some existing situations while a new rule will apply to all future cases. Those exempt from t ...
on its current frequency and power level. WPRB and WKTU operate on first adjacent channels and the distance between the two stations' transmitters is only 49 miles as determined by
Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States federal government that regulates communications by radio, television, wire, satellite, and cable across the United States. The FCC maintains jurisdicti ...
rules. The minimum distance between two Class B stations operating on first adjacent channels according to current FCC rules is 105 miles. WPRB and WARM-FM operate on the same channel and the distance between the two stations' transmitters is only 103 miles. The minimum distance between two Class B stations operating on the same channel according to current rules is 150 miles.


See also

*
List of community radio stations in the United States This is a list of FCC-licensed community radio stations in the United States. See also List of Pacifica Radio stations and affiliates This article provides a list of Pacifica Radio owned and operated stations, associated stations, and affili ...


References


External links

*
WPRB NewsWPRB HistoryWPRB Programming ScheduleThe official WPRB blog
* * * * * {{Princeton PRB Radio stations established in 1940 Princeton University Community radio stations in the United States