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Cadbury, formerly Cadbury's and Cadbury Schweppes, is a British
multinational Multinational may refer to: * Multinational corporation, a corporate organization operating in multiple countries * Multinational force, a military body from multiple countries * Multinational state, a sovereign state that comprises two or more nat ...
confectionery Confectionery is the Art (skill), art of making confections, which are food items that are rich in sugar and carbohydrates. Exact definitions are difficult. In general, however, confectionery is divided into two broad and somewhat overlappi ...
company fully owned by
Mondelez International Mondelez International, Inc. ( ), often stylized as Mondelēz, is an American multinational Multinational may refer to: * Multinational corporation, a corporate organization operating in multiple countries * Multinational force, a military bod ...
(originally
Kraft Foods The second incarnation of Kraft Foods (legal name Kraft Foods Group) is an American food manufacturing and processing conglomerate Conglomerate or conglomeration may refer to: * Conglomerate (company) * Conglomerate (geology) * Conglomerate ( ...
) since 2010. It is the second largest confectionery brand in the world after
Mars Mars is the fourth planet from the Sun and the second-smallest planet in the Solar System, being larger than only Mercury (planet), Mercury. In English, Mars carries the name of the Mars (mythology), Roman god of war and is often referred to ...
. Cadbury is internationally headquartered in
Uxbridge Uxbridge () is a suburban town in West London and the administrative headquarters of the London Borough of Hillingdon. Situated west-northwest of Charing Cross, it is one of the major metropolitan centres identified in the London Plan. Uxbridg ...

Uxbridge
, west London, and operates in more than 50 countries worldwide. It is known for its
Dairy Milk Cadbury Dairy Milk is a brand of milk chocolate manufactured by Cadbury Cadbury, formerly Cadbury's and Cadbury Schweppes, is a British multinational confectionery Confectionery is the art of making confections, which are food item ...

Dairy Milk
chocolate, the Creme Egg and
Roses A rose is a woody perennial A perennial plant or simply perennial is a plant Plants are predominantly photosynthetic eukaryotes of the Kingdom (biology), kingdom Plantae. Historically, the plant kingdom encompassed all living thin ...
selection box, and many other confectionery products. One of the best-known British brands, in 2013 ''
The Daily Telegraph ''The Daily Telegraph'', known online and elsewhere as ''The Telegraph'' (), is a national British daily broadsheet A broadsheet is the largest newspaper format and is characterized by long vertical pages, typically of . Other common ne ...

The Daily Telegraph
'' named Cadbury among Britain's most successful exports. Cadbury was established in
Birmingham Birmingham ( ) is a city A city is a large human settlement.Goodall, B. (1987) ''The Penguin Dictionary of Human Geography''. London: Penguin.Kuper, A. and Kuper, J., eds (1996) ''The Social Science Encyclopedia''. 2nd edition. London: Ro ...

Birmingham
, England in 1824, by
John Cadbury John Cadbury (12 August 1801 – 11 May 1889) was a Quaker Quakers, also called Friends, belong to a historically Protestant Protestantism is a form of Christianity that originated with the 16th-century Reformation, a movement against w ...

John Cadbury
, a
Quaker Quakers are people who belong to a historically Protestant Christian Protestantism is a form of that originated with the 16th-century , a movement against what its followers perceived to be in the . Protestants originating in the Ref ...

Quaker
who sold tea, coffee and drinking chocolate. Cadbury developed the business with his brother Benjamin, followed by his sons Richard and
George George may refer to: People * George (given name) George (, ) is a masculine given name derived from the Greek language, Greek Georgios, Geōrgios (; , ). The name gained popularity due to its association with the Christian martyrs, Christian ...
. George developed the
Bournville Bournville () is a model village on the southwest side of Birmingham, England, founded by the Quaker Cadbury family for employees at its Cadbury, Cadbury's factory, and designed to be a "Garden city movement, garden" (or model village, "model") v ...
estate, a model village designed to give the company's workers improved living conditions. Dairy Milk chocolate, introduced in 1905, used a higher proportion of milk within the recipe compared with rival products. By 1914, the chocolate was the company's best-selling product. Cadbury, alongside
Rowntree's Rowntree's is a British confectionery business based in York York is a cathedral city with Roman origins at the confluence of the rivers River Ouse, Yorkshire, Ouse and River Foss, Foss in North Yorkshire, England. It is the historic coun ...
and Fry's, were the big three British confectionery manufacturers throughout much of the 19th and 20th centuries. Cadbury was granted its first Royal Warrant from
Queen Victoria Victoria (Alexandrina Victoria; 24 May 1819 – 22 January 1901) was Queen of the United Kingdom of Great Britain and Ireland There have been 12 British monarchs since the political union of the Kingdom of England The Kingdom of En ...

Queen Victoria
in 1854. It has been a holder of a Royal Warrant from
Elizabeth II Elizabeth II (Elizabeth Alexandra Mary; born 21 April 1926) is Queen of the United Kingdom The monarchy of the United Kingdom, commonly referred to as the British monarchy, is the constitutional monarchy A constitutional mo ...

Elizabeth II
since 1955. Cadbury merged with J. S. Fry & Sons in 1919, and
Schweppes Schweppes ( or , ) is a beverage brand that originated in the Republic of Geneva The Canton of Geneva, officially the Republic and Canton of Geneva (french: link=no, République et canton de Genève; frp, Rèpublica et canton de Geneva; ger ...

Schweppes
in 1969, known as Cadbury Schweppes until 2008, when the American beverage business was split as
Dr Pepper Snapple Group Dr Pepper Snapple Group (also called Dr. Pepper/7up Inc.) is an American multinational soft drink A soft drink (see § Terminology for other names) is a drink that usually contains carbonated water (although some vitamin waters and lemo ...
; the rights ownership of the Schweppes brand had already differed between various countries since 2006. Cadbury was a constant constituent of the
FTSE 100 The Financial Times Stock Exchange 100 Index, also called the FTSE 100 Index, FTSE 100, FTSE, or, informally, the "Footsie" , is a share index Image:Comparison of three stock indices after 1975.svg, 300px, A comparison of three major U.S. stock ...

FTSE 100
on the
London Stock Exchange London Stock Exchange (LSE) is a stock exchange A stock exchange, securities exchange, or bourse is an exchange Exchange may refer to: Places United States * Exchange, Indiana Exchange is an Unincorporated area, unincorporated community ...
from the index's 1984 inception until the company was bought by Kraft Foods Inc. in 2010.


History


1800–1900: Early history

In 1824,
John Cadbury John Cadbury (12 August 1801 – 11 May 1889) was a Quaker Quakers, also called Friends, belong to a historically Protestant Protestantism is a form of Christianity that originated with the 16th-century Reformation, a movement against w ...

John Cadbury
, a
Quaker Quakers are people who belong to a historically Protestant Christian Protestantism is a form of that originated with the 16th-century , a movement against what its followers perceived to be in the . Protestants originating in the Ref ...

Quaker
, began selling
tea Tea is an aromatic beverage prepared by pouring hot or boiling water over cured A cure is a completely effective treatment for a disease. Cure, or similar, may also refer to: Places * Cure (river), a river in France * Cures, Sabinum, an ...

tea
,
coffee Coffee is a drink prepared from roasted s, the seeds of from certain s in the ' genus. From the coffee fruit, the seeds are separated to produce a stable, raw product: unroasted ''green coffee''. The seeds are then , a process which transfo ...

coffee
and drinking
chocolate Chocolate is a food product made from roasted and ground cacao pods, that is available as a liquid, solid or paste, on its own or as a flavoring agent Flavor, or flavour, is the perceptual Perception (from the Latin Latin ...

chocolate
in Bull Street in
Birmingham Birmingham ( ) is a city A city is a large human settlement.Goodall, B. (1987) ''The Penguin Dictionary of Human Geography''. London: Penguin.Kuper, A. and Kuper, J., eds (1996) ''The Social Science Encyclopedia''. 2nd edition. London: Ro ...

Birmingham
, England. From 1831 he moved into the production of a variety of cocoa and drinking chocolates, made in a factory in Bridge Street and sold mainly to the wealthy because of the high cost of production. In 1847, John Cadbury became a partner with his brother Benjamin and the company became known as "Cadbury Brothers". In 1847, Cadbury's competitor Fry's of Bristol produced the first
chocolate bar A chocolate bar (Commonwealth English The use of the English language English is a of the , originally spoken by the inhabitants of . It is named after the , one of the ancient that migrated from , a peninsula on the (not to be c ...

chocolate bar
(which would be mass-produced as Fry's Chocolate Cream in 1866). Cadbury introduced his brand of the chocolate bar in 1849, and that same year, Cadbury and Fry's chocolate bars were displayed publicly at a trade fair in
Bingley Hall Bingley Hall in Birmingham Birmingham ( ) is a city A city is a large human settlement.Goodall, B. (1987) ''The Penguin Dictionary of Human Geography''. London: Penguin.Kuper, A. and Kuper, J., eds (1996) ''The Social Science Encyclop ...
, Birmingham. The Cadbury brothers opened an office in London, and in 1854 they received the Royal Warrant as manufacturers of chocolate and cocoa to
Queen Victoria Victoria (Alexandrina Victoria; 24 May 1819 – 22 January 1901) was Queen of the United Kingdom of Great Britain and Ireland There have been 12 British monarchs since the political union of the Kingdom of England The Kingdom of En ...

Queen Victoria
. The company went into decline in the late 1850s. John Cadbury's sons
Richard The first or given name Richard originates, via Old French Old French (, , ; French language, Modern French: ) was the language spoken in Northern France from the 8th century to the 14th century. Rather than a unified Dialect#Dialect or lan ...
and
George George may refer to: People * George (given name) George (, ) is a masculine given name derived from the Greek language, Greek Georgios, Geōrgios (; , ). The name gained popularity due to its association with the Christian martyrs, Christian ...
took over the business in 1861. At the time of the takeover, the business was in rapid decline: the number of employees had reduced from 20 to 11, and the company was losing money. By 1866, Cadbury was profitable again. The brothers had turned around the business by moving the focus from tea and coffee to chocolate, and by increasing the quality of their products. The firm's first major breakthrough occurred in 1866 when Richard and George introduced an improved cocoa into Britain. A new cocoa press developed in the Netherlands removed some of the unpalatable
cocoa butter Cocoa butter, also called theobroma oil, is a pale-yellow, edible fat In nutrition Nutrition is the biochemical Biochemistry or biological chemistry, is the study of chemical processes within and relating to living organisms. ...
from the cocoa bean. The firm began exporting its products in the 1850s. In 1861, the company created Fancy Boxes — a decorated box of chocolates — and in 1868 they were sold in boxes in the shape of a heart for
Valentine's Day Valentine's Day, also called Saint Valentine's Day or the Feast of Saint Valentine, is celebrated annually on February 14. It originated as a Christian feast day honoring one or two early Christian martyrs named Saint Valentine and, throu ...
. Boxes of filled chocolates quickly became associated with the holiday. Manufacturing their first
Easter egg#REDIRECT Easter egg Easter eggs, also called Paschal eggs, and Egg of Easter are eggs that are sometimes Egg decorating, decorated. They are usually used as gifts on the occasion of Easter. As such, Easter eggs are common during the season of E ...

Easter egg
in 1875, Cadbury created the modern chocolate Easter egg after developing a pure cocoa butter that could be moulded into smooth shapes. By 1893, Cadbury had 19 different varieties of chocolate Easter egg on sale. In 1878, the brothers decided to build new premises in countryside four miles from Birmingham. The move to the countryside was unprecedented in business. Better transport access for milk that was inward shipped by
canal Canals are waterways channels Channel, channels, channeling, etc., may refer to: Geography * Channel (geography), in physical geography, a landform consisting of the outline (banks) of the path of a narrow body of water. Australia * ...

canal
, and cocoa that was brought in by rail from London, Southampton and Liverpool docks was taken into consideration. With the development of the
Birmingham West Suburban Railway The Birmingham West Suburban Railway was a suburban railway built by the Midland Railway company. Opened in stages between 1876 and 1885, it allowed both the opening of development of central southwest suburban Birmingham south into Worcestershire ...
along the path of the
Worcester and Birmingham Canal The Worcester and Birmingham Canal is a canal linking Birmingham and Worcester, England, Worcester in England. It starts in Worcester, as an 'offshoot' of the River Severn (just after the river lock) and ends in Gas Street Basin in Birmingham. ...
, they acquired the Bournbrook estate, comprising of countryside south of the outskirts of Birmingham. Located next to the , which itself was opposite the canal, they renamed the estate
Bournville Bournville () is a model village on the southwest side of Birmingham, England, founded by the Quaker Cadbury family for employees at its Cadbury, Cadbury's factory, and designed to be a "Garden city movement, garden" (or model village, "model") v ...
and opened the Bournville factory the following year. In 1893, George Cadbury bought of land close to the works and planned, at his own expense, a
model village A model village is a type of mostly self-contained community, built from the late 18th century onwards by landowners and business magnates to house their workers. Although the villages are located close to the workplace, they are generally physic ...

model village
which would 'alleviate the evils of modern more cramped living conditions'. By 1900 the estate included 314 cottages and houses set on of land. As the Cadbury family were
Quakers Quakers are people who belong to a historically Protestant Christian Protestantism is a form of that originated with the 16th-century , a movement against what its followers perceived to be in the . Protestants originating in the Ref ...

Quakers
there were no
pub A pub (short for public house) is an establishment licensed to serve alcoholic drink An alcoholic drink is a drink A drink (or beverage) is a liquid A liquid is a nearly incompressible fluid In physics, a fluid is a sub ...

pub
s in the estate. In 1897, following the lead of Swiss companies, Cadbury introduced its own line of
milk chocolate Milk chocolate is a solid chocolate confectionery containing cocoa, sugar Sugar is the generic name for Sweetness, sweet-tasting, soluble carbohydrates, many of which are used in food. Table sugar, granulated sugar, or regular sugar, refe ...

milk chocolate
bars. In 1899 Cadbury became a
private limited company A private limited company is any type of business entity in Privately held company, "private" ownership used in many jurisdictions, in contrast to a Public company, publicly listed company, with some differences from country to country. Examples ...
.


1900–1969

In 1905, Cadbury launched its
Dairy Milk Cadbury Dairy Milk is a brand of milk chocolate manufactured by Cadbury Cadbury, formerly Cadbury's and Cadbury Schweppes, is a British multinational confectionery Confectionery is the art of making confections, which are food item ...

Dairy Milk
bar, a production of exceptional quality with a higher proportion of milk than previous chocolate bars. Developed by George Cadbury Jr, it was the first time a British company had been able to mass-produce milk chocolate. From the beginning, it had the distinctive purple wrapper. It was a great sales success, and became the company's best selling product by 1914. The stronger Bournville Cocoa line was introduced in 1906. Cadbury Dairy Milk and Bournville Cocoa were to provide the basis for the company's rapid pre-war expansion. In 1910, Cadbury sales overtook those of Fry for the first time. Cadbury's Milk Tray was first produced in 1915 and continued in production throughout the remainder of the
First World War World War I, often abbreviated as WWI or WW1, also known as the First World War or the Great War, was a global war A world war is "a war War is an intense armed conflict between states State may refer to: Arts, entertainmen ...

First World War
. More than 2,000 of Cadbury's male employees joined the
British Armed Forces The British Armed Forces, also known as Her Majesty's Armed Forces, are the military, military services responsible for the defence of the United Kingdom, its British Overseas Territories, overseas territories and the Crown dependencies. They a ...
, and to support the British war effort, Cadbury provided chocolate, books and clothing to the troops.
George Cadbury George Cadbury (19 September 1839 – 24 October 1922) was the third son of John Cadbury, a Quaker Quakers, also called Friends, belong to a historically Protestant Protestantism is a form of Christianity that originated with the 16th ...
handed over two company-owned buildings for use as hospitals – "The Beeches" and "Fircroft", and the management of both hospitals earned the War Office's highest award. Factory girls, dubbed 'The Cadbury Angels', volunteered to do the laundry of injured soldiers recovering in the hospitals. After the war, the
Bournville Bournville () is a model village on the southwest side of Birmingham, England, founded by the Quaker Cadbury family for employees at its Cadbury, Cadbury's factory, and designed to be a "Garden city movement, garden" (or model village, "model") v ...
factory was redeveloped and mass production began in earnest. In 1918, Cadbury opened their first overseas factory in
Hobart Hobart () is the capital Capital most commonly refers to: * Capital letter Letter case (or just case) is the distinction between the letters that are in larger uppercase or capitals (or more formally ''majuscule'') and smaller lowerc ...

Hobart
,
Tasmania Tasmania (), abbreviated as TAS, is an island An island (or isle) is an isolated piece of habitat that is surrounded by a dramatically different habitat, such as water. Very small islands such as emergent land features on atol ...
. In 1919, Cadbury merged with J. S. Fry & Sons, another leading British chocolate manufacturer, resulting in the integration of well-known brands such as Fry's Chocolate Cream and Fry's Turkish Delight. In 1921, the many small Fry's factories around Bristol were closed down, and production was consolidated at a new
Somerdale Factory Somerdale was a chocolate factory located in Keynsham near Bristol in south west England, closed by Kraft foods in 2011. It was the home of a Cadbury plc's production facility, and was originally built by the J. S. Fry & Sons, Fry family when the ...
, outside Bristol. Cadbury expanded its product range with Flake (1920), Creme eggs (1923), Fruit and Nut (1928), and
Crunchie Crunchie is a brand of chocolate bar with a honeycomb toffee (or known as "sponge toffee" in Canada and "honeycomb" or "cinder toffee" in the UK) sugar centre. It is made by Cadbury Cadbury, formerly Cadbury's and Cadbury Schweppes, is a Briti ...

Crunchie
(1929, originally under the Fry's label). By 1930, Cadbury was the 24th-largest British manufacturing company as measured by estimated market value of capital. Cadbury took direct control of the under-performing Fry in 1935. Dairy Milk Whole Nut arrived in 1933, and tins of
Roses A rose is a woody perennial A perennial plant or simply perennial is a plant Plants are predominantly photosynthetic eukaryotes of the Kingdom (biology), kingdom Plantae. Historically, the plant kingdom encompassed all living thin ...
were introduced in 1938. Roses has become a very popular Christmas (and Mother's Day) gift. Chocolate ceased to be a luxury product and became affordable to the working classes for the first time. By the mid-1930s, Cadbury estimated that 90 percent of the British population could afford to buy chocolate. By 1936, Dairy Milk accounted for 60 percent of the UK milk chocolate market. During World War II, parts of the
Bournville Bournville () is a model village on the southwest side of Birmingham, England, founded by the Quaker Cadbury family for employees at its Cadbury, Cadbury's factory, and designed to be a "Garden city movement, garden" (or model village, "model") v ...
factory were turned over to war work, producing
milling machine Milling is the process of machining truck of the US Army with machinists working on automotive parts Machining is a process in which a material (often metal) is cut to a desired final shape and size by a controlled material-removal process. The ...

milling machine
s and seats for
fighter aircraft Fighter aircraft are fixed-wing A fixed-wing aircraft is a heavier-than-air flying machine, such as an airplane An airplane or aeroplane (informally plane) is a fixed-wing aircraft that is propelled forward by thrust from a jet e ...

fighter aircraft
. Workers ploughed football fields to plant crops. As chocolate was regarded as an essential food, it was placed under government supervision for the entire war. The wartime rationing of chocolate ended in 1950, and normal production resumed. Cadbury subsequently invested in new factories and had an increasing demand for their products. In 1952 the Moreton factory was built. Cadbury has been a holder of a Royal Warrant from Queen
Elizabeth II Elizabeth II (Elizabeth Alexandra Mary; born 21 April 1926) is Queen of the United Kingdom The monarchy of the United Kingdom, commonly referred to as the British monarchy, is the constitutional monarchy A constitutional mo ...

Elizabeth II
since 1955. In 1967, Cadbury acquired an Australian confectioner,
MacRobertson's MacRobertson's, officially the MacRobertson's Steam Confectionery Works, was an Australian company that produced chocolates and various other confectionery. The company was founded in 1880 by Macpherson Robertson, Sir Macpherson Robertson and ...
, beating a rival bid from
Mars Mars is the fourth planet from the Sun and the second-smallest planet in the Solar System, being larger than only Mercury (planet), Mercury. In English, Mars carries the name of the Mars (mythology), Roman god of war and is often referred to ...
. As a result of the takeover, Cadbury built a 60 percent market share in the Australian market.


Schweppes merger (1969)

Cadbury merged with drinks company
Schweppes Schweppes ( or , ) is a beverage brand that originated in the Republic of Geneva The Canton of Geneva, officially the Republic and Canton of Geneva (french: link=no, République et canton de Genève; frp, Rèpublica et canton de Geneva; ger ...

Schweppes
to form Cadbury Schweppes in 1969. Head of Schweppes, Lord Watkinson, became chairman, and
Adrian Cadbury Sir George Adrian Hayhurst Cadbury, (15 April 1929 – 3 September 2015) was the chairman of Cadbury and Cadbury Schweppes for 24 years, and a British Olympic rower. He was a pioneer in raising the awareness and stimulating the debate on corpor ...
became deputy chairman and
managing director A chief executive officer (CEO), chief administrator officer, or just chief executive (CE), is one of a number of corporate executives A corporation is an organization—usually a group of people or a company A company, abbreviated as c ...
. The benefits of the merger were to prove elusive. The merger put an end to Cadbury's close links to its Quaker founding family and its perceived social ethos by instilling a capitalist venturer philosophy in management. In 1978, the company acquired Peter Paul, the third largest chocolate manufacturer in the United States for $58 million, which gave it a 10 percent share of the world's largest confectionery market. The highly successful
Wispa Wispa is a brand of chocolate bar A chocolate bar (Commonwealth English The use of the English language English is a of the , originally spoken by the inhabitants of . It is named after the , one of the ancient that migrat ...
chocolate bar was launched in the North East of England in 1981, and nationwide in 1984. In 1982, trading profits were greater outside of Britain than in the UK for the first time. In 1986, Cadbury Schweppes sold its Beverages and Foods division to a
management buyout A management buyout (MBO) is a form of acquisition in which a company's existing managers acquire a large part, or all, of the company, whether from a parent company A parent company is a company A company, abbreviated as co., is a Legal pers ...
known as Premier Brands for £97 million. This saw the company divest itself of such brands as
Typhoo Tea Typhoo (sometimes stylized as Ty•Phoo) is a brand of tea in the United Kingdom. It was launched in 1903 by John Sumner (tea merchant), John Sumner Jr. of Birmingham, England. History In 1863, William Sumner published ''A Popular Treatise o ...
,
Kenco Kenco is a British brand of instant In physics Physics is the natural science that studies matter, its Elementary particle, fundamental constituents, its Motion (physics), motion and behavior through Spacetime, space and time, and the ...
, Smash and Hartley Chivers jam. The deal also saw Premier take the licence for production of Cadbury brand biscuits and drinking chocolate. Meanwhile, Schweppes switched its alliance in the UK from Pepsi to Coca-Cola, taking a 51 percent stake in the joint venture Coca-Cola Schweppes. The acquisition of
Canada Dry Canada Dry is a brand of soft drink A soft drink (see § Terminology for other names) is a drink A drink (or beverage) is a liquid A liquid is a nearly incompressible fluid In physics, a fluid is a substance that continually ...
doubled its worldwide drinks market share, and it took a 30 percent stake in
Dr Pepper Dr Pepper is a carbonated soft drink A soft drink (see § Terminology for other names) is a drink A drink (or beverage) is a liquid A liquid is a nearly incompressible fluid In physics, a fluid is a substance that contin ...
. As a result of these acquisitions, Cadbury Schweppes became the third largest soft drinks manufacturer in the world. In August 1988, the company sold its U.S. confectionery operations to Hershey's for $284.5 million cash plus the assumption of $30 million in debt. In 1999, Cadbury Schweppes sold its worldwide beverage businesses to
The Coca-Cola Company The Coca-Cola Company is an American multinational Multinational may refer to: * Multinational corporation, a corporate organization operating in multiple countries * Multinational force, a military body from multiple countries * Multinational ...
except in North America and continental Europe for $700 million.
Snapple Snapple is a brand of tea and juice drinks which is owned by Keurig Dr Pepper Keurig Dr Pepper Inc., formerly Keurig Green Mountain (2014–2018) and originally Green Mountain Coffee Roasters (1981–2014), is a publicly traded American beverage ...

Snapple
, Mistic and Stewart's (formerly Cable Car Beverage) were sold by
Triarc The Wendy's Company is an American holding company A holding company is a company whose primary business is holding a controlling interest in the securities of other companies. A holding company usually does not produce goods or services ...
to Cadbury Schweppes in 2000 for $1.45 billion. In October of that same year, Cadbury Schweppes purchased from Triarc. In 2003, Cadbury Schweppes acquired Adams, the US chewing gum operations of Pfizer Inc., for $4.2 billion, making Cadbury the world's biggest confectionery company. In 2005, Cadbury Schweppes acquired Green & Black's for £20 million.


Schweppes demerger

In March 2007, it was revealed that Cadbury Schweppes was planning to split its business into two separate entities: one focusing on its main chocolate and confectionery market; the other on its US drinks business. The demerger took effect on 2 May 2008, with the drinks business becoming
Dr Pepper Snapple Group Dr Pepper Snapple Group (also called Dr. Pepper/7up Inc.) is an American multinational soft drink A soft drink (see § Terminology for other names) is a drink that usually contains carbonated water (although some vitamin waters and lemo ...
and Cadbury Schweppes plc becoming Cadbury plc. In December 2008 it was announced that Cadbury was to sell its Australian beverage unit to
Asahi Breweries is a Japanese global beer, spirits, soft drinks and food business group headquartered in Sumida, Tokyo. In 2019, the group had a revenue JPY 2.1 trillion. Asahi's business portfolio can be segmented as follows: alcoholic beverage business (40. ...
.


2007–2010

In October 2007, Cadbury announced the closure of the
Somerdale Factory Somerdale was a chocolate factory located in Keynsham near Bristol in south west England, closed by Kraft foods in 2011. It was the home of a Cadbury plc's production facility, and was originally built by the J. S. Fry & Sons, Fry family when the ...
, in
Keynsham Keynsham ( ) is a town and civil parish In England, a civil parish is a type of Parish (administrative division), administrative parish used for Local government in England, local government. It is a territorial designation which is the l ...

Keynsham
, Somerset, formerly part of Fry's. Between 500 and 700 jobs were affected by this change. Production transferred to other plants in England and Poland. In 2008, Monkhill Confectionery, the Own Label trading division of Cadbury Trebor Bassett was sold to
Tangerine Confectionery Valeo Confectionery formerly known as Tangerine Confectionery and Toms Confectionery is a British confectionery Confectionery is the Art (skill), art of making confections, which are food items that are rich in sugar and carbohydrates. ...
for £58 million cash. This sale included factories at Pontefract, Cleckheaton and York and a distribution centre near Chesterfield, and the transfer of around 800 employees. In mid-2009, Cadbury replaced some of the cocoa butter in their non-UK chocolate products with
palm oil Palm oil is an edible vegetable oil Vegetable oils, or vegetable fats, are oil An oil is any nonpolar chemical substance A chemical substance is a form of matter In classical physics and general chemistry, matter is any substa ...

palm oil
. Despite stating this was a response to consumer demand to improve taste and texture, there was no "new improved recipe" claim placed on New Zealand labels. Consumer backlash was significant from environmentalists and chocolate lovers in both Australia and New Zealand, with consumers objecting to both the taste from the cheaper formulation, and the use of palm oil given its role in the destruction of rainforests. By August 2009, the company announced that it was reverting to the use of cocoa butter in New Zealand and Australia, although palm oil is still listed as an ingredient in Cadbury's flavoured sugar syrup based fillings (where it referred to as 'vegetable oil'). In addition, Cadbury stated they would source cocoa beans through
Fair Trade Fair trade is an arrangement designed to help producers in growing countries achieve sustainable and equitable trade relationships. Members of the fair trade movement add the payment of higher prices to exporters, as well as improved social ...
channels. In January 2010 prospective buyer Kraft pledged to honour Cadbury's commitment.


Acquisition and subsidiary (2009-)

On 7 September 2009,
Kraft Foods The second incarnation of Kraft Foods (legal name Kraft Foods Group) is an American food manufacturing and processing conglomerate Conglomerate or conglomeration may refer to: * Conglomerate (company) * Conglomerate (geology) * Conglomerate ( ...
made a £10.2 billion (US$16.2 billion) indicative takeover bid for Cadbury. The offer was rejected, with Cadbury stating that it undervalued the company. Kraft launched a formal, hostile bid for Cadbury, valuing the firm at £9.8 billion on 9 November 2009. The UK Business Secretary
Peter Mandelson Peter Benjamin Mandelson, Baron Mandelson (born 21 October 1953) is a British Labour Party Labour Party or Labor Party may refer to: Angola *MPLA, known for some years as "Popular Movement for the Liberation of Angola – Labour Party" Anti ...

Peter Mandelson
warned Kraft not to try to "make a quick buck" from the acquisition of Cadbury. On 19 January 2010, it was announced that Cadbury and Kraft Foods had reached a deal and that Kraft would purchase Cadbury for £8.40 per share, valuing Cadbury at £11.5bn (US$18.9bn). Kraft, which issued a statement stating that the deal will create a "global confectionery leader", had to borrow £7 billion (US$11.5bn) in order to finance the takeover.
The Hershey Company The Hershey Company, commonly known as Hershey's, is an American multinational Multinational may refer to: * Multinational corporation, a corporate organization operating in multiple countries * Multinational force, a military body from multip ...
, based in
Pennsylvania Pennsylvania ( , elsewhere ; pdc, Pennsilfaani), officially the Commonwealth of Pennsylvania, is a landlocked A landlocked country is a country that does not have territory connected to an ocean or whose coastlines lie on endorheic basi ...

Pennsylvania
, manufactures and distributes Cadbury-branded chocolate (but not its other confectionery) in the United States and has been reported to share Cadbury's "ethos". Hershey had expressed an interest in buying Cadbury because it would broaden its access to faster-growing international markets. But on 22 January 2010, Hershey announced that it would not counter Kraft's final offer. The acquisition of Cadbury faced widespread disapproval from the British public, as well as groups and organisations including trade union
Unite Unite may refer to: Arts, entertainment, and media Music Albums *Unite (A Friend in London album), ''Unite'' (A Friend in London album), 2013 album by Danish band A Friend in London *Unite (Kool & the Gang album), ''Unite'' (Kool & the Gang alb ...
, who fought against the acquisition of the company which, according to Prime Minister
Gordon Brown James Gordon Brown (born 20 February 1951) is a British politician who served as Prime Minister of the United Kingdom The prime minister of the United Kingdom is the head of government The head of government is either the h ...

Gordon Brown
, was very important to the
British economy The economy of the United Kingdom is a Developed country, highly developed Social market economy, social market and Market economy, market-orientated economy. It is the List of countries by GDP (nominal), fifth-largest national economy in the wo ...
. Unite estimated that a takeover by Kraft could put 30,000 jobs "at risk", and UK shareholders protested over the mergers and acquisitions advisory fees charged by banks. Cadbury's M&A advisers were
UBS UBS Group AG is a Swiss multinational and company founded and based in . Co-headquartered in the cities of and , it maintains a presence in all major financial centres as the and the in the world. UBS client services are known for their ...

UBS
,
Goldman Sachs The Goldman Sachs Group, Inc. () is an American multinational investment bank Investment is the dedication of an asset to attain an increase in value over a period of time. Investment requires a sacrifice of some present asset, such as tim ...

Goldman Sachs
and
Morgan Stanley Morgan Stanley is an American multinational investment bank Investment is the dedication of an asset to attain an increase in value over a period of time. Investment requires a sacrifice of some present asset, such as time, money, or effo ...
. Controversially, RBS, a bank 84% owned by the United Kingdom Government, funded the Kraft takeover. On 2 February 2010, Kraft secured over 71% of Cadbury's shares thus finalising the deal. Kraft had needed to reach 75% of the shares in order to be able to delist Cadbury from the stock market and fully integrate it as part of Kraft. This was achieved on 5 February, and the company announced that Cadbury shares would be de-listed on 8 March. On 3 February, the Chairman Roger Carr, chief executive Todd Stitzer and chief financial officer Andrew Bonfield all announced their resignations. Stitzer had worked at the company for 27 years. On 9 February, Kraft announced that they were planning to close the Somerdale Factory,
Keynsham Keynsham ( ) is a town and civil parish In England, a civil parish is a type of Parish (administrative division), administrative parish used for Local government in England, local government. It is a territorial designation which is the l ...

Keynsham
, with the loss of 400 jobs. The management explained that existing plans to move production to Poland were too advanced to be realistically reversed, though assurances had been given regarding sustaining the plant. Staff at Keynsham criticised this move, suggesting that they felt betrayed and as if they have been "sacked twice". On 22 April 2010, Phil Rumbol, the man behind the famous Cadbury ''
Gorilla Gorillas are herbivorous, predominantly ground-dwelling great apes that inhabit the tropical forests of equatorial Africa. The genus ''Gorilla'' is divided into two species: the eastern gorilla and the western gorilla, and either four or f ...
'' advertisement, announced his plans to leave the Cadbury company in July following Kraft's takeover. The
European Commission The European Commission (EC) is the executive branch The executive is the branch of government exercising authority in and holding Moral responsibility, responsibility for the governance of a State (polity), state. The executive executes a ...

European Commission
decided that Kraft would have to divest Cadbury's confectionery businesses in Poland (Wedel) and Romania (Kandia). In June 2010, the Polish division, Cadbury-Wedel, was sold to
LotteLotte may refer to: Businesses * Lotte Corporation, a South Korean industrial conglomerate ** Lotte Holdings, a Japanese holding company ** Lotte Capital, a South Korean financial company ** Lotte Card, a South Korean credit card provider ** Lott ...
of Korea. As part of the deal Kraft kept the Cadbury, Hall's and other brands along with two plants in Skarbimierz. Lotte took over the plant in
Warsaw Warsaw, * la, Varsovia (Polish language, Polish: ''Warszawa'' ), officially the Capital City of Warsaw, is the capital and List of cities and towns in Poland, largest city of Poland. The metropolis stands on the Vistula, River Vistula in e ...

Warsaw
along with the E Wedel brand. Kandia was sold back to the Meinl family, which had owned the brand from 2003 to 2007. On 4 August 2011, Kraft Foods announced they would be splitting into two companies beginning on 1 October 2012. The confectionery business of Kraft became
Mondelez International Mondelez International, Inc. ( ), often stylized as Mondelēz, is an American multinational Multinational may refer to: * Multinational corporation, a corporate organization operating in multiple countries * Multinational force, a military bod ...
, of which Cadbury would become a subsidiary. In response to diminishing margins in early 2014, Mondelez hired
Accenture Accenture plc is an Irish multinational Multinational may refer to: * Multinational corporation, a corporate organization operating in multiple countries * Multinational force, a military body from multiple countries * Multinational state, a ...

Accenture
to implement a US$3 billion cost-cutting programme of the company's assets including Cadbury and
Oreo Oreo () is a brand of creme-filled cookie, sandwich cookie, consisting of two (usually chocolate) wafers with a sweet crème filling, owned by Mondelez International. Introduced on March 6, 1912, Oreo is the best-selling cookie brand in the Un ...

Oreo
. Beginning in 2015, Mondelez began closing Cadbury factories in several developed countries including Ireland, Canada, the United States, and New Zealand and shifting production to "advantaged" country locations like China, India, Brazil, and Mexico. The closure of Cadbury factories in centres such as
Dublin Dublin (; , or ) is the capital and largest city of Ireland Ireland ( ; ga, Éire ; Ulster-Scots: ) is an island upright=1.15, Great_Britain.html"_;"title="Ireland_(left)_and_Great_Britain">Ireland_(left)_and_Great_Britain_ ...

Dublin
,
Montreal Montreal ( ; officially Montréal, ) is the second-most populous city in Canada Canada is a country in the northern part of . Its extend from the to the and northward into the , covering , making it the world's . Its southern and w ...

Montreal
,
Chicago (''City in a Garden''); I Will , image_map = , map_caption = Interactive map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = Country , subdivision_name ...

Chicago
,
Philadelphia Philadelphia (colloquially known simply as Philly) is the largest city in the Commonwealth A commonwealth is a traditional English term for a political community founded for the common good In philosophy Philosophy (from , ) is ...

Philadelphia
, and
Dunedin Dunedin ( ; mi, Ōtepoti) is the second-largest city in the South Island The South Island, also officially named , is the larger of the two major in surface area, the other being the smaller but more populous . It is bordered to the nort ...

Dunedin
in New Zealand generated outcries from the local populations. The plan received approval from several market shareholders including the Australian and New Zealand banks
Westpac Westpac Banking Corporation, known simply as Westpac, is an Australian bank and financial services Financial services are the economic services provided by the finance Finance is the study of financial institutions, financial market ...
and
ASB Bank ASB Bank, commonly stylised as ASB, is a bank owned by Commonwealth Bank of Australia The Commonwealth Bank of Australia (CBA), or CommBank, is an Australian multinational Multinational may refer to: * Multinational corporation, a corpora ...

ASB Bank
. In January 2017, Cadbury became the official snack partner of the
Premier League The Premier League, often referred to as the English Premier League or the EPL (legal name: The Football Association Premier League Limited), is the top level of the English football league system The English football league system, als ...
, and sponsored the
Premier League Golden Boot The Premier League Golden Boot is an annual association football award presented to the leading goalscorer in the Premier League. For sponsorship purposes, it was called the Carling Golden Boot from 1994 to 2001, the Barclaycard Golden Boot from ...
and
Premier League Golden Glove The Premier League Golden Glove is an annual association football Association football, more commonly known as simply football or soccer, is a team sport played with a sphere, spherical Ball (association football), ball between two teams of ...
awards.


Operations


Head office

Cadbury has its head office at Cadbury House in the Uxbridge Business Park in
Uxbridge Uxbridge () is a suburban town in West London and the administrative headquarters of the London Borough of Hillingdon. Situated west-northwest of Charing Cross, it is one of the major metropolitan centres identified in the London Plan. Uxbridg ...

Uxbridge
,
London Borough of Hillingdon The London Borough of Hillingdon () is a large borough in West London, England. It was formed from the districts of Hayes and Harlington Urban District, Hayes and Harlington, Ruislip-Northwood Urban District, Ruislip-Northwood, Municipal Borough ...
, England. The company occupies of leased space inside Building 3 of the business park,Heap, Richard
Cadbury's schlep
''
Property Week ''Property Week'' is a UK business-to-business magazine which reports on the worldwide commercial and residential property market. It reports news, features and analysis and the latest information from the industry - from development opportuniti ...
''. 6 July 2007. Retrieved on 27 April 2010.
which it shares with Mondelez's UK division. After acquiring Cadbury, Kraft confirmed that the company would remain at Cadbury House. Cadbury relocated to Uxbridge from its previous head office at 25 Berkeley Square in
Mayfair Mayfair is an affluent area in the West End of London towards the eastern edge of Hyde Park, London, Hyde Park, in the City of Westminster, between Oxford Street, Regent Street, Piccadilly and Park Lane. It is one of the most expensive distric ...

Mayfair
,
City of Westminster The City of Westminster is a City status in the United Kingdom, city and London boroughs, borough in Inner London which forms a core part of Central London. It is the site of the United Kingdom's Houses of Parliament and much of the British gov ...

City of Westminster
in 2007 as a cost-saving measure. In 1992, the company leased the space for £55 per ; by 2002 this had reached £68.75 per square foot.


Production sites


Bournville

Located four miles south of Birmingham, England, the Cadbury plant in
Bournville Bournville () is a model village on the southwest side of Birmingham, England, founded by the Quaker Cadbury family for employees at its Cadbury, Cadbury's factory, and designed to be a "Garden city movement, garden" (or model village, "model") v ...
was opened in 1879 by company founder John Cadbury's son
George George may refer to: People * George (given name) George (, ) is a masculine given name derived from the Greek language, Greek Georgios, Geōrgios (; , ). The name gained popularity due to its association with the Christian martyrs, Christian ...
, whose aim was that one-tenth of the Bournville estate should be "laid out and used as parks, recreation grounds and open space." It subsequently became known as "the factory in a garden". Cadbury's dark chocolate bar,
Bournville Bournville () is a model village on the southwest side of Birmingham, England, founded by the Quaker Cadbury family for employees at its Cadbury, Cadbury's factory, and designed to be a "Garden city movement, garden" (or model village, "model") v ...
, is named after the model village, and was first sold in 1908. Bournville employs almost 1,000 people. In 2014, Mondelez announced a £75 million investment in the site, with Cadbury stating it “reinforces Bournville's position at the heart of the British chocolate industry”. Bournville is home to Mondelez's Global Centre of Excellence for Chocolate research and development, so every new chocolate product created by Cadbury starts life at the Birmingham plant.


Markets


United Kingdom

The confectionery business in the UK is called Cadbury (formerly Cadbury Trebor Bassett) and, as of August 2004, had eight factories and 3,000 staff in the UK. Mondelez also sells biscuits bearing the Cadbury brand, such as
Cadbury Fingers Fingers are a popular chocolate biscuit in the United Kingdom and Ireland which consists of a biscuit centre covered in chocolate. Fingers are produced at Burton's Biscuit Company in the United Kingdom and sold by Cadbury, Cadbury UK, and are di ...

Cadbury Fingers
. Cadbury also owns Trebor Bassett, Fry's and
Maynards Maynards was a confectionery manufacturer in the United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain,Usage is mixed. The Guardian' and Telegraph' use Britain as a s ...
. Ice cream based on Cadbury products, like
99 Flake A 99 Flake is an ice cream cone An ice cream cone, poke (Ireland and Scotland) or cornet is a dry, cone-shaped pastry, usually made of a Wafer (cooking), wafer similar in texture to a waffle, which enables ice cream to be held in the hand and eat ...
, is made under licence by Frederick's Dairies. Cadbury cakes and chocolate spread are manufactured under licence by
Premier Foods Premier Foods plc is a British food manufacturer headquartered in St Albans St Albans () is a cathedral city in Hertfordshire, England and the main urban area in the St Albans City and District, City and District of St Albans. It lies east of ...
, but the cakes were originally part of Cadbury Foods Ltd with factories at Blackpole in
Worcester Worcester may refer to: Places United Kingdom * Worcester, England, a city in Worcestershire ** Worcester (UK Parliament constituency) * Worcester Park, London, England * Worcestershire, a county in England United States * Worcester, Massachus ...
and Moreton on the Wirral, with distribution depots throughout the UK. Other Kraft subsidiaries in the UK include Cadbury Two LLP, Cadbury UK Holdings Limited, Cadbury US Holdings Limited, Cadbury Four LLP, Cadbury Holdings Limited, and Cadbury One LLP.


Ireland

Cadbury Ireland Limited is based in
Coolock Coolock () is a large suburban area, centred on a village, on Dublin Dublin (; , or ) is the capital and largest city of Republic of Ireland, Ireland. Situated on a bay on the east coast, at the mouth of the River Liffey, it lies within t ...
in
Dublin Dublin (; , or ) is the capital and largest city of Ireland Ireland ( ; ga, Éire ; Ulster-Scots: ) is an island upright=1.15, Great_Britain.html"_;"title="Ireland_(left)_and_Great_Britain">Ireland_(left)_and_Great_Britain_ ...

Dublin
, where the headquarters of Cadbury Ireland are located, and
Tallaght ) , image_skyline = Tallaght Centre, South Dublin, 2007.jpg , image_caption = Central Tallaght , image_flag = , flag_size = , pushpin_map = Dublin#Ireland , pushpin_label_position = left , pushp ...
. The third is in Rathmore, County Kerry. Products made by Cadbury in Ireland include Cadbury Dairy Milk Range, Cadbury Twirl, Cadbury Cadbury Snacks Range Flake and Boost (formerly Moro). Cadbury used to produce the Time Out bar in Ireland for the European market however this production was moved to Poland.


United States

Cadbury Adams produces
candy Candy, also called sweets (British English British English (BrE) is the standard dialect A standard language (also standard variety, standard dialect, and standard) is a language variety that has undergone substantial codification of ...

candy
, gum, breath mints and
cough drops Valda Mint Eucalyptus Gumdrops A throat lozenge (also known as a cough drop, troche, cachou, pastille or cough sweet) is a small, typically medicated tablet intended to be dissolved slowly in the mouth to temporarily stop coughs, lubricate, and ...
. It is headquartered in
Parsippany, New Jersey Parsippany-Troy Hills Township, commonly known as Parsippany (), is a township in Morris County, New Jersey, United States. As of the 2010 United States Census The United States Census of 2010 was the twenty-third United States United States ...
. The company was formed after the then Cadbury Schweppes purchased the Adams brand from
Pfizer Pfizer Inc. ( ) is an American multinational pharmaceutical A medication (also called medicament, medicine, pharmaceutical drug, medicinal drug or simply drug) is a drug used to medical diagnosis, diagnose, cure, therapy, treat, or pr ...

Pfizer
in December 2002 for US$4.2 billion.
American Chicle The American Chicle Company was a chewing gum trust founded by Edward E. Beeman and Jonathan Primle. History It was incorporated in Trenton, New Jersey Trenton is the capital city, capital city (New Jersey), city of the U.S. state of New Jer ...
was purchased by Warner-Lambert in 1962; Warner-Lambert renamed the unit Adams in 1997 and merged with
Pfizer Pfizer Inc. ( ) is an American multinational pharmaceutical A medication (also called medicament, medicine, pharmaceutical drug, medicinal drug or simply drug) is a drug used to medical diagnosis, diagnose, cure, therapy, treat, or pr ...

Pfizer
in 2000. In 1978, Cadbury merged with Peter Paul, makers of
Mounds A mound is an artificial heap or pile, especially of earth, rocks, or sand. Mound and Mounds may also refer to: Places * Mound, Louisiana, United States * Mound, Minnesota, United States * Mound, Texas, United States * Mound, West Virginia * Moun ...
and
Almond Joy Almond Joy is a candy bar A candy bar is a type of candy that is in the shape of a bar. The most common type of candy bar is the chocolate bar, including both bars made of solid chocolate and combination candy bars, which are candy bars that comb ...

Almond Joy
. In 1988,
The Hershey Company The Hershey Company, commonly known as Hershey's, is an American multinational Multinational may refer to: * Multinational corporation, a corporate organization operating in multiple countries * Multinational force, a military body from multip ...
acquired the U.S. rights to their chocolate business. Accordingly, although the Cadbury group's chocolate products have been sold in the U.S. since 1988, the products are manufactured by Hershey, causing complaints by consumers, who claim they are inferior to the originals. Before the May 2008 demerger, the North American business also contained beverage unit
Cadbury Schweppes Americas Beverages Dr Pepper Snapple Group (also called Dr. Pepper/7up Inc.) is an American multinational soft drink company based in Plano, Texas, and as of July 2018 it is a division (business), business unit of the publicly traded conglomerate Keurig Dr Pepper. ...
. In 1982, Cadbury Schweppes purchased the Duffy-Mott Company. Cadbury Adams' products include:


Australia

Cadbury's products were first imported into Australia as early as 1853 when 3 cases of Cadbury's cocoa and chocolate were advertised for sale in
Adelaide Adelaide ( ) is the capital city A capital or capital city is the municipality holding primary status in a Department (country subdivision), department, country, Constituent state, state, province, or other administrative region, usually ...

Adelaide
. Cadbury's first overseas order in 1881 was made for the Australian market. In 1919, as part of its plans to expand internationally, the company decided to build a factory in Australia. In 1920 Claremont, Tasmania was chosen for the location because of its close proximity to the city of Hobart, good source of inexpensive hydro-electricity and plentiful supply of high-quality fresh milk. The first products from the factory were sold in 1922. The Claremont factory was modelled on Bournville, with its own village and sporting facilities. Cadbury operates three Australian factories; two in
Melbourne Melbourne ( ) is the capital Capital most commonly refers to: * Capital letter Letter case (or just case) is the distinction between the letters that are in larger uppercase or capitals (or more formally ''majuscule'') and smaller ...

Melbourne
,
Victoria Victoria most commonly refers to: * Victoria (Australia), a state of the Commonwealth of Australia * Victoria, British Columbia, provincial capital of British Columbia, Canada * Victoria (mythology), Roman goddess of Victory * Victoria, Seychelles ...
(Ringwood and Scoresby), and one in
Hobart Hobart () is the capital Capital most commonly refers to: * Capital letter Letter case (or just case) is the distinction between the letters that are in larger uppercase or capitals (or more formally ''majuscule'') and smaller lowerc ...

Hobart
, Tasmania (Claremont). Cadbury also operates a milk-processing plant in
Cooee, Tasmania Cooee is a small town on the north-west coast of Tasmania immediately west of Burnie, Tasmania, Burnie, to which it is in effect a dormitory suburb. At the Census in Australia#2011, 2011 census, Cooee had a population of 559. The Burnie GP Super ...
. Claremont factory was once a popular tourist attraction and operated daily tours; however, the factory ceased running full tours mid-2008, citing health and safety reasons. Cadbury has been upgrading its manufacturing facility at Claremont, Tasmania, Australia, since 2001. On 27 February 2009, the confectionery and beverages businesses of Cadbury Schweppes in Australia were formally separated and the beverages business began operating as
Schweppes Australia Schweppes Australia is the non-alcohol business of Asahi Beverages operating in Australia, having arrived in the country in 1850. In 1877, the first factory was built in Sydney. After an international merger with Cadbury in 1969, forming Cadbury ...
Pty Ltd. In April 2009, Schweppes Australia was acquired by
Asahi Breweries is a Japanese global beer, spirits, soft drinks and food business group headquartered in Sumida, Tokyo. In 2019, the group had a revenue JPY 2.1 trillion. Asahi's business portfolio can be segmented as follows: alcoholic beverage business (40. ...
. In late June 2012, Cadbury introduced Marvellous Creations a new chocolate range with three flavours – Peanut Toffee Cookie, Jelly Crunchie Bits or Jelly Popping Candy Beanies covered in Dairy Milk Chocolate. In 2015 the Australian Cadbury factory, located in
Hobart Hobart () is the capital Capital most commonly refers to: * Capital letter Letter case (or just case) is the distinction between the letters that are in larger uppercase or capitals (or more formally ''majuscule'') and smaller lowerc ...

Hobart
, reduced its work force by 80 and in 2017 closed its visitor's centre. In August 2017 Cadbury announced that 50 workers will be shed from its Hobart factory. Within Australia there is debate regarding halal certification. Many of Cadbury's products are halal certified. This certification has generated controversy, especially from One Nation politician
Pauline Hanson Pauline Lee Hanson (''née'' Seccombe, formerly Zagorski; born 27 May 1954) is an Australian politician who is the founder and leader of One Nation, a right-wing populist political party. She has been a Senator for Queensland Queensland ...

Pauline Hanson
.


New Zealand

Cadbury had also operated a factory in
Dunedin Dunedin ( ; mi, Ōtepoti) is the second-largest city in the South Island The South Island, also officially named , is the larger of the two major in surface area, the other being the smaller but more populous . It is bordered to the nort ...

Dunedin
in New Zealand's
South Island The South Island, also officially named , is the larger of the two major islands of New Zealand upright=1.25, Whakaari / White Island in the Bay of Plenty New Zealand consists of many islands, estimated around six hundred, mainly remnan ...

South Island
until its closure in March 2018. In 1930, Cadbury partnered with local confectionery businessman Richard Hudson, who owned a chocolate, confectionery, biscuit factory on Castle Street. Hudson's factory was rebranded as Cadbury Hudson and later became known as the Cadbury Confectionery. Cadbury later established a second factory in
Auckland Auckland ( mi, Tāmaki Makaurau) is a large metropolitan city in the North Island of New Zealand. The List of New Zealand urban areas by population, most populous urban area in the country, Auckland has an urban population of about It is locate ...

Auckland
in the
North Island The North Island, also officially named Te Ika-a-Māui, is one of the two main islands of New Zealand New Zealand ( mi, Aotearoa ''Aotearoa'' (; commonly pronounced by English English usually refers to: * English language ...

North Island
. In 2003, Cadbury established a tourist attraction on the premises of the Dunedin factory known as Cadbury World, which featured a large chocolate waterfall. In 2007, Cadbury closed down its Auckland factory, leading to the loss of 200 jobs. In 2009, the Cadbury Dunedin factory attracted criticism from consumers and local environmentalists when it replaced
cocoa butter Cocoa butter, also called theobroma oil, is a pale-yellow, edible fat In nutrition Nutrition is the biochemical Biochemistry or biological chemistry, is the study of chemical processes within and relating to living organisms. ...
with palm oil. In response, the company backtracked but still retained palm oil as a filling in some ingredients. Over the next several years, Cadbury began downsizing its products, including trimming chocolate blocks in 2015. On 16 February 2017, it was reported that Cadbury would be closing its factory in Dunedin, New Zealand by March 2018. This is estimated to lead to the loss of 350 jobs. Amanda Banfield, Mondelez's vice-president for Australia, New Zealand, and Japan, clarified that the closure was done due to Mondelez's decision to shift chocolate manufacturing to Cadbury's Australian factories. However, Mondelez has also confirmed that Dunedin's Cadbury World tourist attraction would remain open due to its popularity with tourists. Following four weeks of consultations with local Cadbury employees, the
Mayor of Dunedin The Mayor of Dunedin is the head of the municipal government of Dunedin Dunedin ( ; mi, Ōtepoti) is the second-largest city in the South Island The South Island, also officially named , is the larger of the two major in surface area, ...
Dave Cull David Charles Cull (1 April 1950 – 27 April 2021) was the mayor of the city of Dunedin in New Zealand. He became the 57th Mayor of Dunedin in 2010 Dunedin mayoral election, October 2010 and was re-elected in both the 2013 Dunedin mayoral elec ...
, and local trade union representatives, Banfield confirmed that the closure would go ahead the following year due to the lack of viable options to continue production in New Zealand. She also confirmed that Cadbury would offer a redundancy support package to staff and would also sponsor staff willing to move to Australia to work. Mondelez also confirmed that it was looking for a third-party manufacturer to continue making Cadbury's New Zealand brands Pineapple Lumps, Jaffas, Chocolate Fish and Buzz Bar. In early June 2017, local city councillor Jim O'Malley and a group of volunteers launched a
crowdfunding Crowdfunding is the practice of funding a project or venture by raising small amounts of money from a large number of people, in modern times typically via the Internet. Crowdfunding is a form of crowdsourcing and Alternative Finance, alternative ...

crowdfunding
campaign to keep the Dunedin factory running on a portion of the site. They formed a group called Dunedin Manufacturing Holdings (DMH). Despite generating NZ$6 million in funds, DMH abandoned its bid on 22 June due to Mondelez's stringent production and supply requirements and difficulties in acquiring manpower and machinery. Mondelez has also indicated that it is negotiating with two local chocolate companies to ensure the production of iconic local brands such as Pineapple Lumps, Jaffas, Chocolate Fish, Buzz Bars, and Pinky Bars in New Zealand. Following the failure of DMH's bid, spokesperson O'Malley announced on 12 September that his group would launch a new crowdfunding campaign to buy and expand local craft chocolate manufacturer (the Otago Chocolate Company). On 17 October 2017, Cadbury announced that it would be shifting all production of its New Zealand brands to Australia after failing to find a local supplier. The termination of New Zealand production will take effect in March 2018. Mondelez's New Zealand country head James Kane confirmed the shift on the grounds that the production of Cadbury products would require certain technologies, production processes and skills that local New Zealand manufacturers lacked. On 4 May, it was reported that the Dunedin Cadbury World would be closing down after the
Ministry of Health Most executive (government), executive governments in the world are divided into departments or ministry (government department), ministries. In most such cases, there is a department or ministry responsible for health. A * Ministry of Public H ...
purchased the entire former Cadbury factory site to make way for a new public hospital. Mondelez area vice-president Banfield confirmed that Cadbury had sold the former factory site to the Ministry of Health for an undisclosed amount.


Canada

Cadbury's Canadian head office is located in Toronto. Cadbury Canada produce and import several products that are sold under the Cadbury and Maynards labels, including the following: * Cadbury **
Dairy Milk Cadbury Dairy Milk is a brand of milk chocolate manufactured by Cadbury Cadbury, formerly Cadbury's and Cadbury Schweppes, is a British multinational confectionery Confectionery is the art of making confections, which are food item ...
(various flavours) **
Crunchie Crunchie is a brand of chocolate bar with a honeycomb toffee (or known as "sponge toffee" in Canada and "honeycomb" or "cinder toffee" in the UK) sugar centre. It is made by Cadbury Cadbury, formerly Cadbury's and Cadbury Schweppes, is a Briti ...

Crunchie
**
Crispy Crunch Crispy Crunch is a hard chocolate bar with a crispy peanut butter flake inside that is made by Cadbury in Canada. Harold Oswin, an employee of Neilson Dairy, William Neilson, developed "Crispy Crunch" in 1930. History Harold Oswin was a candy r ...
** Starbar as Wunderbar ** Cadbury Coconut ** Mr. Big ** Caramilk ** Flake ** Creme Egg ** Mini Eggs (also appear in a
Tim Hortons Tim Hortons Inc. is a Canadian multinational fast food restaurant chain. Based in Toronto, Tim Hortons serves coffee, doughnuts and other fast food items. It is Canada's largest quick-service restaurant chain, with 4,846 restaurants in 14 ...

Tim Hortons
doughnut) ** Pep *
Maynards Maynards was a confectionery manufacturer in the United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain,Usage is mixed. The Guardian' and Telegraph' use Britain as a s ...
**
Wine Gums Wine gums (or winegums) are chewy, firm pastille-type sweets similar to gumdrops without the sugar coating, originating from the United Kingdom. All brands have their own recipes containing various sweeteners, flavourings, and Food coloring, colou ...
** Sour Wine Gums ** Swedish Berries **
Swedish Fish Swedish Fish is a fish-shaped, chewy candy originally developed by Sweden, Swedish candy producer Malaco in the late 1950s for the US imports, U.S. market. The wrapper calls them "a fat free food", and they are gluten-free. The sweet fish-shape ...
** Sour Patch Kids ** Juicy Squirts Cadbury Canada is now part of Mondelez Canada and products are featured on the Snackworks website.


India

In 1948, Cadbury India began its operations in India by importing chocolates. On 19 July 1948, Cadbury was incorporated in India. It now has manufacturing facilities in
Thane Thane () is a metropolitan city in Maharashtra Maharashtra (; , abbr. MH or Maha, is a state State may refer to: Arts, entertainment, and media Literature * ''State Magazine'', a monthly magazine published by the U.S. Department of Sta ...
, Induri (
Pune Pune (; ) is the seventh most populous city in India and the second-largest city in the state of Maharashtra Maharashtra (; , abbr. MH or Maha, is a state State may refer to: Arts, entertainment, and media Literature * ''State Magazine'' ...

Pune
) and Malanpur (
Gwalior Gwalior () is a major city in the central Indian state of Madhya Pradesh lies at upper Madhya Pradesh and one of the National Capital Region (India)#Counter magnets, Counter-magnet cities. Located south of Delhi, the capital city of India, fr ...

Gwalior
),
Hyderabad Hyderabad ( , , ) is the capital and largest city of the India India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the List of countries and dependencies by area, seventh-largest country by area, the ...

Hyderabad
,
Bangalore Bangalore , List of renamed Indian cities and states, officially known as Bengaluru (), is the Capital city, capital and the largest city of the Indian state of Karnataka. It has a population of more than and a metropolitan area, metropolit ...

Bangalore
and Baddi (
Himachal Pradesh Himachal Pradesh (; ; "Province of the Snow-laden Mountains") is a state State may refer to: Arts, entertainment, and media Literature * ''State Magazine'', a monthly magazine published by the U.S. Department of State * The State (newspaper ...

Himachal Pradesh
) and sales offices in
New Delhi New Delhi (, ''Naī Dillī'') is the capital Capital most commonly refers to: * Capital letter Letter case (or just case) is the distinction between the letters that are in larger uppercase or capitals (or more formally ''majusc ...

New Delhi
,
Mumbai Mumbai (, ; also known as Bombay — List of renamed Indian cities and states#Maharashtra, the official name until 1995) is the capital city of the Indian States and union territories of India, state of Maharashtra. According to the United ...

Mumbai
,
Kolkata Kolkata ( or , ; also known as Calcutta , the official name until 2001) is the capital Capital most commonly refers to: * Capital letter Letter case (or just case) is the distinction between the letters that are in larger upperca ...
and
Chennai Chennai (, ), also known as Madras (List of renamed Indian cities and states#Tamil Nadu, the official name until 1996), is the capital city of the states and territories of India, Indian state of Tamil Nadu. The state's largest city in area ...

Chennai
. The corporate head office is in
Mumbai Mumbai (, ; also known as Bombay — List of renamed Indian cities and states#Maharashtra, the official name until 1995) is the capital city of the Indian States and union territories of India, state of Maharashtra. According to the United ...

Mumbai
. The head office is presently situated at
Pedder Road Pedder Road is an arterial road in the city of South Mumbai, Mumbai, India, passing through the affluent Cumballa Hill neighbourhood. The road is named after a social activist and first Mayor of Bombay (present-day Mumbai) after India's Indepen ...
, Mumbai, under the name of "Cadbury House". This monumental structure at Pedder Road has been a landmark for the citizens of Mumbai since its creation. Since 1965 Cadbury has also pioneered the development of cocoa cultivation in India. For over two decades, Cadbury has worked with the
Kerala Agricultural University Kerala Agricultural University (KAU) is the primary and the principal instrumentality of the Kerala Kerala (; ) is a state on the southwestern Malabar Coast of India India (Hindi: ), officially the Republic of India (Hindi: ), is ...
to undertake cocoa research. Currently, Cadbury India operates in five categories – Chocolate confectionery, Beverages, Biscuits, Gum and Candy. Its products include
Cadbury Dairy Milk Cadbury Dairy Milk is a brand of milk chocolate manufactured by Cadbury Cadbury, formerly Cadbury's and Cadbury Schweppes, is a British multinational confectionery Confectionery is the art of making confections, which are food item ...

Cadbury Dairy Milk
, Dairy Milk Silk,
Bournville Bournville () is a model village on the southwest side of Birmingham, England, founded by the Quaker Cadbury family for employees at its Cadbury, Cadbury's factory, and designed to be a "Garden city movement, garden" (or model village, "model") v ...
, Temptations, Perk, Eclairs, Bournvita, Celebrations, Gems, Bubbaloo, Cadbury Dairy Milk Shots, Toblerone, Halls, Bilkul, Tang, and
Oreo Oreo () is a brand of creme-filled cookie, sandwich cookie, consisting of two (usually chocolate) wafers with a sweet crème filling, owned by Mondelez International. Introduced on March 6, 1912, Oreo is the best-selling cookie brand in the Un ...

Oreo
. It is the market leader in the chocolate confectionery business with a market share of over 70%. On 21 April 2014, Cadbury India changed its name to Mondelez India Foods Limited. In 2017, Cadbury/Mondelez agreed to pay a $13 million FCPA penalty for making illicit payments to government officials to obtain licences and approvals to build a factory in Baddi.


Issues

In 2003, ''Businessworld'' in India reported there were ‘Insects found in Cadbury’s chocolates’. In 2021,
Central Bureau of Investigation The Central Bureau of Investigation (CBI) is the premier investigating agency Agency may refer to: * a governmental or other institution Institutions, according to Samuel P. Huntington, are "stable, valued, recurring patterns of behav ...
(CBI) carried out raids in
Haryana Haryana (; ) is a in India located in the northern-part of the country. It was carved out of the former state of on 1 November 1966 on a basis. It is ranked 21st in terms of area, with less than 1.4% () of India's land area. The state capital ...

Haryana
and Himachal on Cadbury India Ltd premises. CBI filed FIR against Cadbury for corruption in connection with obtaining Himachal factory licence. CBI said Cadbury allegedly conspired with central excise officials between 2009 to 2011 and availed
excise file:Lincoln Beer Stamp 1871.JPG, upright=1.2, 1871 U.S. Revenue stamp for 1/6 barrel of beer. Brewers would receive the stamp sheets, cut them into individual stamps, cancel them, and paste them over the bung of the beer barrel so when the barrel ...
benefits to the tune of Rs 241 crore for its new unit in
Himachal Pradesh Himachal Pradesh (; ; "Province of the Snow-laden Mountains") is a state State may refer to: Arts, entertainment, and media Literature * ''State Magazine'', a monthly magazine published by the U.S. Department of State * The State (newspaper ...

Himachal Pradesh
.


Malta

In 2012, Alf Mizzi & Sons Marketing (Ltd) took over the importation and distribution of Cadbury, as well as several other Mondelez brands. Most of the Cadbury products are imported directly from the UK. The advertising of the brand was taken over by Sloane Ltd., which proved to be highly successful in creating market specific commercials, reaching more of the Maltese population than ever through digital advertising.


South Africa

Cadbury was introduced to
South Africa South Africa, officially the Republic of South Africa (RSA), is the southernmost country in Africa. With over 60 million people, it is the world's 23rd-most populous nation and covers an area of . South Africa has three capital citie ...

South Africa
in 1903 by the Cadbury brothers, Richard and George. The brothers appointed a sales agent to sell their products to the locals. The brand's popularity grew such that in 1926, the South African arm of Cadbury was formed and plans were made to construct a local chocolate manufacturing plant. Cadbury broke ground with a chocolate plant in
Port Elizabeth Port Elizabeth, officially renamed Gqeberha () and colloquially often referred to as PE, is a major seaport city and the most populous city in the Eastern Cape The Eastern Cape ( xh, eMpuma-Kapa, af, Oos-Kaap, st, Kapa Botjhabela) is one o ...

Port Elizabeth
in 1930. By 1938, the first locally produced moulded Cadbury Dairy Milk chocolate slabs were produced. The first slabs of chocolate produced were the ''Milk, Nut Milk, Milk Fruit, Nut Brazil, Fruit & Nut and Bournville'' variety of Cadbury products. In the 1950s, the Port Elizabeth factory was expanded to include a new laboratory in order to start producing new products, such as the ''Flake'' and ''Crunchie Bar'' (1960s). By the 1970s, the factory was expanded again to add a new Raw Materials Store and crumb silos. These have since become a local landmark. The same factory still produces some of the supply of Cadbury chocolate in South Africa. In 2011,
Kraft Foods The second incarnation of Kraft Foods (legal name Kraft Foods Group) is an American food manufacturing and processing conglomerate Conglomerate or conglomeration may refer to: * Conglomerate (company) * Conglomerate (geology) * Conglomerate ( ...
, the company that then owned Cadbury, announced that it would be launching a fair-trade Dairy Milk chocolate bar on the South African market. The product had been available in other countries where Cadbury operated since 2009. The South African operation of Cadbury has a completely Africa-based supply chain, with cocoa beans bought in
Ghana Ghana (), officially the Republic of Ghana, is a country in West Africa West Africa or Western Africa is the westernmost region of . The defines Western Africa as the 17 countries of , , , , , , , , , , , , , , , and as well as .Paul R. ...

Ghana
and the chocolate bars made in the factory at Port Elizabeth.


Advertising

The Cadbury signature logo is derived from the signature of William Cadbury. It was adopted as the worldwide logo in the 1970s. Cadbury famously trademarked the colour
purple Purple is any of a variety of color Color (American English American English (AmE, AE, AmEng, USEng, en-US), sometimes called United States English or U.S. English, is the set of varieties of the English language native to t ...

purple
for chocolates with registrations in 1995 and 2004. However, the validity of these trademarks is the matter of an ongoing legal dispute following objections by
Nestlé Nestlé S.A. (; ) is a Swiss Multinational corporation, multinational food and drink processing conglomerate corporation headquartered in Vevey, Vaud, Switzerland. It is the largest food company in the world, measured by revenue and other metr ...
. In 1997 Cadbury launched a range of Spice Girls-branded chocolate products at the height of their success. Products included individual chocolate bars and selection boxes for Christmas, 1997. In 1998 Cadbury produced Spice Girls' Easter Eggs. The 2007 ''
Gorilla Gorillas are herbivorous, predominantly ground-dwelling great apes that inhabit the tropical forests of equatorial Africa. The genus ''Gorilla'' is divided into two species: the eastern gorilla and the western gorilla, and either four or f ...
'' advertisement promoting
Cadbury Dairy Milk Cadbury Dairy Milk is a brand of milk chocolate manufactured by Cadbury Cadbury, formerly Cadbury's and Cadbury Schweppes, is a British multinational confectionery Confectionery is the art of making confections, which are food item ...

Cadbury Dairy Milk
– featuring
Phil Collins Philip David Charles Collins (born 30 January 1951) is an English drummer, singer, record producer, songwriter, and actor. He is best known as the drummer/singer of the rock band Genesis Genesis may refer to: Literature and comics * Genes ...

Phil Collins
"
In the Air Tonight "In the Air Tonight" is the debut solo single by the English drummer and singer-songwriter Phil Collins. It was released as the lead single from Collins's debut solo album, '' Face Value'', in January 1981. Collins co-produced the single with H ...
", won numerous awards, including Gold at the
British Television Advertising AwardsThe British Arrows (formerly the British Television Advertising Awards (BTAA)) is an advertising awards body in London, which honours the best moving image advertising in the UK. Founded in 1976, the British Arrows awards advertising agencies and pr ...
in 2008. Four commercials for Cadbury products featured in the top 50 of Channel 4’s 2000 UK poll of the "100 Greatest (TV series), 100 Greatest Adverts". Cadbury Flake, featuring Flake Girl, was ranked 26th, Cadbury Dairy Milk Fruit & Nut, featuring the slogan 'Everyone's a fruit and nutcase' sung by comedian Frank Muir, ranked 36th, Fry's Turkish Delight, with the slogan 'Full of Eastern Promise' accompanied with model Jane Lumb, ranked 37th, and Cadbury Milk Tray (which since 1968 has been advertised by the 'Milk Tray Man', a tough James Bond–style figure who undertakes daunting 'raids' to surreptitiously deliver a box of Milk Tray chocolates to a lady), the "Avalanche" advert where he races ahead of it to deliver the chocolates, ranked 48th. Every year Cadbury also launches a Secret Santa campaign which features offline and online advertisements. The brand also tours the UK's major cities encouraging people to anonymously give their loved ones a free chocolate bar. Cadbury has specifically designed booths for the occasion but in 2020 due to the COVID-19 pandemic the campaign was done virtually. The brand is famous for its immersive experiential marketing campaigns which include a Double Decker fun bus, Joy Generator machine and pop-up cafes.


Executive pay

In 2008, Todd Stitzer, Cadbury's CEO, was paid a £2,665,000 bonus. Combined with his annual salary of £985,000 and other payments of £448,000 this gives a total remuneration of over £4 million.


Accounting

In July 2007, Cadbury Schweppes announced that it would be outsourcing its transactional accounting and order capture functions to Shared services, Shared Business Services (SBS) centres run by a company called Genpact (a businesses services provider) in India, China, and Romania. This was to affect all business units and be associated with US and UK functions being transferred to India by the end of 2007, with all units transferred by mid-2009. Depending on the success of this move, other accounting Human Resources functions may follow. This development is likely to lead to the loss of several hundred jobs worldwide, but also to several hundred jobs being created, at lower salaries commensurate with wages paid in developing countries.


Products

Major chocolate brands produced by Cadbury include the bars
Dairy Milk Cadbury Dairy Milk is a brand of milk chocolate manufactured by Cadbury Cadbury, formerly Cadbury's and Cadbury Schweppes, is a British multinational confectionery Confectionery is the art of making confections, which are food item ...

Dairy Milk
,
Crunchie Crunchie is a brand of chocolate bar with a honeycomb toffee (or known as "sponge toffee" in Canada and "honeycomb" or "cinder toffee" in the UK) sugar centre. It is made by Cadbury Cadbury, formerly Cadbury's and Cadbury Schweppes, is a Briti ...

Crunchie
, Cadbury Dairy Milk Caramel, Caramel,
Wispa Wispa is a brand of chocolate bar A chocolate bar (Commonwealth English The use of the English language English is a of the , originally spoken by the inhabitants of . It is named after the , one of the ancient that migrat ...
, Boost, Picnic (chocolate bar), Picnic, Flake, Curly Wurly, Chomp (chocolate bar), Chomp, and Fudge (chocolate bar), Fudge; chocolate Cadbury Buttons, Buttons; the boxed chocolate brand Milk Tray; and the twist-wrapped chocolates Heroes (confectionery), Heroes which are most popular around holidays, such as Christmas and Halloween (Cadbury Goo Heads (similar to Creme Eggs) are released for Halloween). Cadbury Creme Egg, Creme Eggs are only sold between New Year's Day and Easter. Tony Bilborough from Cadbury told BBC Radio 5 Live: "There's something special about Creme Egg season. We long for it in those long, eggless days of summer and autumn." As well as Cadbury's chocolate, the company also owns
Maynards Maynards was a confectionery manufacturer in the United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain,Usage is mixed. The Guardian' and Telegraph' use Britain as a s ...
and Halls, and is associated with several types of confectionery including former Trebor and Bassett's brands or products such as liquorice allsorts, Liquorice Allsorts, Jelly Babies, flump (sweet), Flumps, Mint (candy), Mints, Black Jack (confectionery), Black Jack chews, Trident (gum), Trident gum, and Softmints. Global sales of Cadbury products amounted to £491M in the 52 weeks to 16 August 2014. Notable product introductions include:


Incidents


2006 salmonella scare

On 20 January 2006, Cadbury Schweppes detected a strain of the ''Salmonella'' Montevideo (SmvdX07) bacteria, affecting seven of its products. The contamination was caused by a leaking pipe, from which waste water dripped onto a chocolate crumb production line at the company's plant in Marlbrook, Herefordshire, Marlbrook, Herefordshire. It was not until around six months after the leak was detected that Cadbury Schweppes notified the Food Standards Agency, a delay which Cadbury Schweppes was unable to explain satisfactorily, and for which it was criticised. The Food Standards Agency ordered the company to recall more than a million chocolate bars.Cadbury recall after health fears
– BBC News, 23 June 2006.
In December 2006, the company announced that the cost of dealing with the incident reached £30 million.Cadbury faces salmonella action
– BBC News, 23 April 2007.
In April 2007, Birmingham City Council announced that it would be prosecuting Cadbury Schweppes in relation to three alleged offences of breaching food safety legislation. At that time, the Health Protection Agency identified 37 people who had been infected with Salmonella Montevideo. One of the alleged victims had to be kept on a hospital isolation ward for five days after eating a Cadbury's caramel bar. An investigation that was carried by Herefordshire Council led to a further six charges being brought. The company pleaded guilty to all nine charges,Cadbury admits salmonella charges
– BBC News, 15 June 2007.
Cadbury admits salmonella charges
– BBC News, 3 July 2007.
and was fined one million pounds at Birmingham Crown Court—the sentencing of both cases was brought together. Analysts have said the fine is not material to the group, with mitigating factors limiting the fine being that the company quickly admitted its guilt and said it had been mistaken that the infection did not pose a threat to health.Cadbury gets 1 mln pound salmonella fine
– Yahoo! News, 16 July 2007.


2007 recalls

On 10 February 2007, Cadbury recalled some of its Easter eggs due to a labelling error. The products were produced in a factory handling nuts, potential allergens, but this was not made clear on the packaging. Cadbury said the products were "perfectly safe" for people without nut allergies to eat. On 14 September 2007, Cadbury Schweppes investigated a manufacturing error over allergy warning, recalling for the second time in two years thousands of chocolate bars. A printing mistake at Somerdale Factory resulted in the omission of tree nut allergy labels from 250g
Dairy Milk Cadbury Dairy Milk is a brand of milk chocolate manufactured by Cadbury Cadbury, formerly Cadbury's and Cadbury Schweppes, is a British multinational confectionery Confectionery is the art of making confections, which are food item ...
Double Chocolate bars.


2008 melamine contamination in China

On 29 September 2008, Cadbury withdrew all of its 11 chocolate products made in its three Beijing factories, on suspicion of contamination with melamine. The recall affected the mainland China markets, Taiwan, Hong Kong and Australia. Products recalled included Dark Chocolate, a number of products in the 'Dairy Milk' range and Chocolate Éclairs.


2014 pork traces in Malaysia

Cadbury recalled two chocolate products after it was tested positive for traces of pork DNA, namely Cadbury Dairy Milk Hazelnut and Cadbury Dairy Milk Roast Almond. The traces were found during a periodic check for non-halal ingredients in food products by the Ministry of Health in Malaysia which on 24 May 2014 said two of three samples of the company's products may contain pork traces. On 2 June 2014, Malaysia's Department of Islamic Development (JAKIM) declared that the sample did not contain pig DNA, as claimed in earlier reports. This statement was made after new tests were conducted. JAKIM reportedly said in a statement that they tested 11 samples of Cadbury Dairy Milk Hazelnut, Cadbury Dairy Milk Roast Almond and other products from the company's factory but none of them tested positive for pork. The investigation followed reports that unscheduled checks had shown that two chocolates produced by Mondelez International Inc., the parent company of Cadbury, violated Islamic law and led to a boycott of all its products in the country.


2017 "Easter" controversy

In 2017, the Church of England condemned the company and the National Trust for Places of Historic Interest or Natural Beauty, National Trust for rebranding their annual "Egg hunt, Easter Egg Trails" as "Cadbury Egg Hunts". Prime Minister of the United Kingdom, Prime Minister Theresa May called the rebranding "absolutely ridiculous"; however, Cadbury dismissed the criticism, with a spokesperson saying, "it is clear to see that within our communications we visibly state the word Easter. It is included a number of times across promotional materials." An ensuing controversy followed in Australia, where Cadbury was accused of removing the word 'Easter' from the packaging of its Easter eggs. Cadbury Australia rebutted that Easter was mentioned on "the back of pack", and that its eggs were obviously Easter eggs.


2019 "Cadbury Treasures" campaign

In the run-up to Easter 2019, Cadbury launched a "Treasures" promotion in the UK and Ireland that, as well as listing treasure exhibits in various museums, encouraged people to engage in illegal metal-detecting and digging at protected archaeological sites around the British Isles in search of further treasure. This prompted a highly critical reaction from archaeologists.


See also

* Cadbury World * Cadbury family * Cadbury Athletic F.C. * ''Kryoryctes, Kryoryctes cadburyi''


References

*


Further reading

* *


External links

* * {{Authority control Cadbury, Mondelez International British brands British chocolate companies Mondelez International brands Food and drink companies established in 1824 Companies formerly listed on the London Stock Exchange Companies based in the London Borough of Hillingdon Food manufacturers based in London British Royal Warrant holders 1824 establishments in England British companies established in 1824 2010 mergers and acquisitions Uxbridge British subsidiaries of foreign companies