Till the World Ends
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"Till the World Ends" is a song by American singer
Britney Spears Britney Jean Spears (born December 2, 1981) is an American singer. Often referred to as the " Princess of Pop", she is credited with influencing the revival of teen pop during the late 1990s and early 2000s. After appearing in stage productio ...
from her seventh studio album, ''
Femme Fatale A ''femme fatale'' ( or ; ), sometimes called a maneater or vamp, is a stock character of a mysterious, beautiful, and seductive woman whose charms ensnare her lovers, often leading them into compromising, deadly traps. She is an archetype of ...
'' (2011). It was written by
Kesha Kesha Rose Sebert (; born March 1, 1987), formerly stylized as Ke$ha, is an American singer and songwriter. In 2005, at age 18, Kesha was signed to Kemosabe Records. Her first major success came in early 2009 after she was featured on America ...
,
Dr. Luke Lukasz Sebastian Gottwald (born September 26, 1973), known professionally as Dr. Luke, Tyson Trax, and Made in China, is an American record producer and songwriter. His professional music career began in the late-night television sketch comedy ...
,
Alexander Kronlund Alexander Erik Kronlund (born 10 December 1971 in Bredäng) is a Swedish producer and songwriter. Kronlund co-wrote Meja's million-selling debut album on Sony and co-wrote two songs for Britney Spears' second album, '' Oops!... I Did It Again' ...
, and
Max Martin Karl Martin Sandberg (; born 26 February 1971),Max Martin
allmusic.com
known profess ...
, while the production was handled by Luke, Martin and
Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertise ...
. It was released as the second single from the album on March 4, 2011. "Till the World Ends" is an uptempo
dance-pop Dance-pop is a popular music subgenre that originated in the late 1970s to early 1980s. It is generally uptempo music intended for nightclubs with the intention of being danceable but also suitable for contemporary hit radio. Developing from a ...
,
electropop Electropop is a hybrid music genre combining elements of electronic and pop genres. Writer Hollin Jones has described it as a variant of synth-pop with heavy emphasis on its electronic sound. The genre was developed in the 1980s and saw a re ...
and
Eurodance Euro-Dance (sometimes referred to as Euro-NRG, Euro-electronica or Euro) is a genre of electronic dance music that originated in the late 1980s in Europe. It combines many elements of hip hop, techno, Hi-NRG, house music, and Euro-Disco. This ...
song with an electro
beat Beat, beats or beating may refer to: Common uses * Patrol, or beat, a group of personnel assigned to monitor a specific area ** Beat (police), the territory that a police officer patrols ** Gay beat, an area frequented by gay men * Battery ( ...
. It opens with
sirens Siren or sirens may refer to: Common meanings * Siren (alarm), a loud acoustic alarm used to alert people to emergencies * Siren (mythology), an enchanting but dangerous monster in Greek mythology Places * Siren (town), Wisconsin * Siren, Wisco ...
, and has elements of
trance Trance is a state of semi-consciousness in which a person is not self-aware and is either altogether unresponsive to external stimuli (but nevertheless capable of pursuing and realizing an aim) or is selectively responsive in following the dir ...
and
Eurodance Euro-Dance (sometimes referred to as Euro-NRG, Euro-electronica or Euro) is a genre of electronic dance music that originated in the late 1980s in Europe. It combines many elements of hip hop, techno, Hi-NRG, house music, and Euro-Disco. This ...
. The song features a chant-like
chorus Chorus may refer to: Music * Chorus (song) or refrain, line or lines that are repeated in music or in verse * Chorus effect, the perception of similar sounds from multiple sources as a single, richer sound * Chorus form, song in which all verse ...
, and lyrics in which Spears sings about dancing until the end of the world. "Till the World Ends" received universal acclaim from critics, who deemed it a catchy
dance Dance is a performing art form consisting of sequences of movement, either improvised or purposefully selected. This movement has aesthetic and often symbolic value. Dance can be categorized and described by its choreography, by its repertoir ...
track and complimented its anthemic nature. "Till the World Ends" was treated with different remixes, most notably the Femme Fatale Remix, featuring rapper
Nicki Minaj Onika Tanya Maraj-Petty (; born December 8, 1982), known professionally as Nicki Minaj ( ), is a Trinidadian-born rapper based in the United States. She is known for her musical versatility, animated flow in her rapping, alter egos and accent ...
and Kesha, which was released on April 25, 2011. The remix adds a
rap Rapping (also rhyming, spitting, emceeing or MCing) is a musical form of vocal delivery that incorporates "rhyme, rhythmic speech, and street vernacular". It is performed or chanted, usually over a backing beat or musical accompaniment. The ...
verse by Minaj at the beginning, new vocals by Kesha, and a
dubstep Dubstep is a genre of electronic dance music that originated in South London in the early 2000s. The style emerged as a UK garage offshoot that blended 2-step rhythms and sparse dub production, as well as incorporating elements of broken be ...
breakdown. The Femme Fatale Remix received positive reviews from critics, with most complimenting the diversity of the group and Minaj's rap. "Till the World Ends" attained international success, charted on the top-ten in several major music markets, including Australia, France, Ireland, New Zealand, Sweden and Switzerland. Spears's solo version reached number eight on the ''Billboard'' Hot 100. The Femme Fatale Remix propelled the single to the top five on the
Canadian Hot 100 The Canadian Hot 100 is a music industry record chart in Canada for songs, published weekly by '' Billboard'' magazine. The Canadian Hot 100 was launched on the issue dated March 31, 2007, and is currently the standard record chart in Canada; a n ...
and the US ''Billboard'' Hot 100. An accompanying music video for the "Till the World Ends" was released on April 6, 2011. It portrays Spears in an underground dance party set on December 21, 2012. Critics noted the similarities with the music video for " I'm a Slave 4 U" (2001), and predominantly gave positive reviews for it. A choreography cut was released on April 15, 2011. The video was also nominated for two categories at the
2011 MTV Video Music Awards The 2011 MTV Video Music Awards took place on August 28, at Nokia Theatre in Los Angeles, honoring the best music videos from the previous year. On July 20, the nominees were announced. Katy Perry received the most nominations this year at ten, ...
, and went on to win
Best Pop Video The MTV Video Music Award for Best Pop was first given out in under the name of Best Pop Video, as MTV began to put several teen pop acts in heavy rotation. Nominations, however, were not just limited to pop acts, as dance, R&B, pop/rock, and reg ...
. Spears has performed "Till the World Ends" on television shows ''
Good Morning America ''Good Morning America'' (often abbreviated as ''GMA'') is an American morning television program that is broadcast on ABC. It debuted on November 3, 1975, and first expanded to weekends with the debut of a Sunday edition on January 3, 1993. Th ...
'' and ''
Jimmy Kimmel Live! ''Jimmy Kimmel Live!'' is an American late-night talk show, created and hosted by Jimmy Kimmel, broadcast on American Broadcasting Company, ABC. The nightly hour-long show debuted on January 26, 2003, at Hollywood Masonic Temple in Hollywood, Los ...
'', and performed it with Minaj at the 2011 ''Billboard'' Music Awards. She has also performed the song as the encore of the
Femme Fatale Tour The Femme Fatale Tour was the eighth concert tour by American entertainer Britney Spears. It was launched in support of her seventh studio album, ''Femme Fatale'' (2011). It was officially announced in March 2011, with dates for North American v ...
(2011), Britney: Piece of Me (2013–2017), Britney: Live in Concert (2017) and
Piece of Me Tour The Piece of Me Tour (also referred to as Piece of Me: Exclusive Limited Tour) was the tenth concert tour by American entertainer Britney Spears. Although it largely mirrors her Las Vegas residency, Britney: Piece of Me, which concluded in Dece ...
(2018).


Background

"Till the World Ends" was written and produced by
Dr. Luke Lukasz Sebastian Gottwald (born September 26, 1973), known professionally as Dr. Luke, Tyson Trax, and Made in China, is an American record producer and songwriter. His professional music career began in the late-night television sketch comedy ...
and
Max Martin Karl Martin Sandberg (; born 26 February 1971),Max Martin
allmusic.com
known profess ...
, with additional writing by American recording artist
Kesha Kesha Rose Sebert (; born March 1, 1987), formerly stylized as Ke$ha, is an American singer and songwriter. In 2005, at age 18, Kesha was signed to Kemosabe Records. Her first major success came in early 2009 after she was featured on America ...
and
Alexander Kronlund Alexander Erik Kronlund (born 10 December 1971 in Bredäng) is a Swedish producer and songwriter. Kronlund co-wrote Meja's million-selling debut album on Sony and co-wrote two songs for Britney Spears' second album, '' Oops!... I Did It Again' ...
, and additional production by Billboard. In an interview for ''
Spin Spin or spinning most often refers to: * Spinning (textiles), the creation of yarn or thread by twisting fibers together, traditionally by hand spinning * Spin, the rotation of an object around a central axis * Spin (propaganda), an intentionally b ...
'' on February 11, 2011, Kesha announced she had co-written the song with Luke and Martin for ''
Femme Fatale A ''femme fatale'' ( or ; ), sometimes called a maneater or vamp, is a stock character of a mysterious, beautiful, and seductive woman whose charms ensnare her lovers, often leading them into compromising, deadly traps. She is an archetype of ...
''. She explained it was inspired by "me imagining
pears Pears are fruits produced and consumed around the world, growing on a tree and harvested in the Northern Hemisphere in late summer into October. The pear tree and shrub are a species of genus ''Pyrus'' , in the family Rosaceae, bearing the po ...
and any female musician touring the world. When you go out, and you're having an amazing, magical night and you don't want to go to sleep and you want it to last until the world ends." On March 2, 2011, the single's cover art, in which Spears appears sitting on a couch in a sweater and heels, was posted on
Deezer Deezer is a French online music streaming service. It allows users to listen to music content from record labels, as well as podcasts on various devices online or offline. Created in Paris, Deezer currently has 90 million licensed tracks in i ...
. This was followed by a 30-second snippet of the song, which appeared on German
Amazon Amazon most often refers to: * Amazons, a tribe of female warriors in Greek mythology * Amazon rainforest, a rainforest covering most of the Amazon basin * Amazon River, in South America * Amazon (company), an American multinational technology c ...
. "Till the World Ends" leaked online on March 3, 2011, which prompted Spears to post hours later on her
Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
account, "Looks like the cat's out of the bag..." She formally premiered the single at ''
On Air with Ryan Seacrest ''On Air with Ryan Seacrest'' is a weekday syndicated radio program hosted by Ryan Seacrest. It was launched in 2004 as a drive time show at the same time on Los Angeles Top 40 station 102.7 KIIS-FM as the television show with the same name, ...
'', on March 4, 2011, at 10:00 EST (15:00 UTC). "Till the World Ends" was made available on
iTunes iTunes () is a software program that acts as a media player, media library, mobile device management utility, and the client app for the iTunes Store. Developed by Apple Inc., it is used to purchase, play, download, and organize digital mul ...
the same day, several days earlier than originally planned. Following the announcement, Kesha spoke to
MTV News MTV News is the news production division of MTV. The service is available in the US with localized versions on MTV's global network. In February 2016, MTV Networks confirmed it would refresh the MTV News brand in 2016, to compete with the likes ...
stating that "I consider myself a songwriter before and above everything else, so it's an honor to write for one of
pop music Pop music is a genre of popular music that originated in its modern form during the mid-1950s in the United States and the United Kingdom. The terms ''popular music'' and ''pop music'' are often used interchangeably, although the former describe ...
's biggest icons." During an interview with Seacrest, Spears described "Till the World Ends" as "fun. I like it. It's good energy. ..I'm a vibe person, and I think I love good-mood songs, and if it puts me in a good mood, it clicks for me."


Composition

"Till the World Ends" is an uptempo
dance-pop Dance-pop is a popular music subgenre that originated in the late 1970s to early 1980s. It is generally uptempo music intended for nightclubs with the intention of being danceable but also suitable for contemporary hit radio. Developing from a ...
and
electropop Electropop is a hybrid music genre combining elements of electronic and pop genres. Writer Hollin Jones has described it as a variant of synth-pop with heavy emphasis on its electronic sound. The genre was developed in the 1980s and saw a re ...
song, with an electro beat and elements of
trance Trance is a state of semi-consciousness in which a person is not self-aware and is either altogether unresponsive to external stimuli (but nevertheless capable of pursuing and realizing an aim) or is selectively responsive in following the dir ...
and
Eurodance Euro-Dance (sometimes referred to as Euro-NRG, Euro-electronica or Euro) is a genre of electronic dance music that originated in the late 1980s in Europe. It combines many elements of hip hop, techno, Hi-NRG, house music, and Euro-Disco. This ...
. The song opens with sirens and a "sizzling" bassline. Spears delivers confident and breathy vocals, in lyrics such as "If you want this good shit / Sicker than the remix / Baby let me blow your mind tonight." In the
chorus Chorus may refer to: Music * Chorus (song) or refrain, line or lines that are repeated in music or in verse * Chorus effect, the perception of similar sounds from multiple sources as a single, richer sound * Chorus form, song in which all verse ...
, the song slows down while Spears sings "I can't take it take it take no more / Never felt like felt like this before / Come on get me get me on the floor / DJ what you what you waiting for?". The melody's 4:3
cross-rhythm In music, a cross-beat or cross-rhythm is a specific form of polyrhythm. The term ''cross rhythm '' was introduced in 1934 by the musicologist Arthur Morris Jones (1889–1980). It refers to when the rhythmic conflict found in polyrhythms is the ...
continues into a chant-like segment, in which "whoa-oh-oh-oh" is repeated. The bit was compared by Scott Shettler of
AOL AOL (stylized as Aol., formerly a company known as AOL Inc. and originally known as America Online) is an American web portal and online service provider based in New York City. It is a brand marketed by the current incarnation of Yahoo (2017 ...
to the "rapid word repetition" of Kesha. Keith Caulfield of ''
Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertise ...
'' said the chorus "comes on hard like it's the sexy spawn" of American recording artist
Usher Usher may refer to: Several jobs which originally involved directing people and ensuring people are in the correct place: * Usher (occupation) ** Church usher ** Wedding usher, one of the male attendants to the groom in a wedding ceremony ** Fiel ...
's " OMG" (2010) and Italian band
Baltimora Baltimora was an Italian music project from Milan, active from 1984 to 1987. They are best known for their 1985 single "Tarzan Boy" and are often considered a one-hit wonder in the United Kingdom and the United States. In other European countri ...
's "
Tarzan Boy "Tarzan Boy" is the debut single by Italian-based act Baltimora. The song was written by Maurizio Bassi and Naimy Hackett, and released in 1985 as the lead single from Baltimora's debut album '' Living in the Background''. The song was re-recor ...
" (1985). Gerrick Kennedy of the ''
Los Angeles Times The ''Los Angeles Times'' (abbreviated as ''LA Times'') is a daily newspaper that started publishing in Los Angeles in 1881. Based in the LA-adjacent suburb of El Segundo since 2018, it is the sixth-largest newspaper by circulation in the Un ...
'' stated that like her previous single "
Hold It Against Me "Hold It Against Me" is a song by American singer Britney Spears from her seventh studio album, ''Femme Fatale (Britney Spears album), Femme Fatale'' (2011). It was written and produced by Max Martin, Dr. Luke and Billboard (record producer), Bi ...
", "Spears's main intention with her new single seems to be keeping the dance floor pulsating with sweaty bodies". Jason Lipshutz of ''Billboard'' said the song recalls past hits by English recording artist
Taio Cruz Jacob Taio Cruz (; born Adetayo Ayowale Onile-Ere, 23 April 1980), better known professionally as Taio Cruz (stylized TΛIO CRUZ), is an English singer, songwriter and record producer from London, England, currently based in Los Angeles. In 200 ...
, Swedish recording artist
Robyn Robin Miriam Carlsson (born 12 June 1979), known as Robyn (), is a Swedish pop singer, songwriter, record producer, and DJ. She arrived on the music scene with her 1995 debut album, ''Robyn Is Here'', which produced two Billboard Hot 100, ''Bil ...
and Spanish recording artist
Enrique Iglesias Enrique Miguel Iglesias Preysler (; (born 8 May 1975) is a Spanish singer and songwriter. He started his recording career in the mid-1990s on the Mexican indie label Fonovisa and became the bestselling Spanish-language act of the decade. By the ...
. Allison Stewart of ''
The Washington Post ''The Washington Post'' (also known as the ''Post'' and, informally, ''WaPo'') is an American daily newspaper published in Washington, D.C. It is the most widely circulated newspaper within the Washington metropolitan area and has a large nati ...
'' felt the song was comparable to Iglesias' "
Tonight (I'm Lovin' You) "Tonight (I'm Fuckin' You)", censored as “Tonight (I'm Lovin' You)" or simply "Tonight" in altered versions, is a song by Spanish singer Enrique Iglesias. It features American rapper Ludacris and producer DJ Frank E. The song was released to ...
" (2010). Sal Cinquemani of ''
Slant Magazine ''Slant Magazine'' is an American online publication that features reviews of movies, music, TV, DVDs, theater, and video games, as well as interviews with actors, directors, and musicians. The site covers various film festivals like the New York ...
'' and a reviewer from
Popjustice Popjustice is a music website founded in 2000 by UK freelance music journalist Peter Robinson, who has worked for ''NME'', ''The Guardian'', ''Attitude'' and many others. It is composed of the work of editor Robinson, features editor Michael Cra ...
compared it to Kesha's "
Blow Blow commonly refers to: *Cocaine *Exhalation * Strike (attack) Blow, Blew, Blowing, or Blown may also refer to: People * Blew (surname) * Blow (surname) Arts and entertainment Music *The Blow, an American electro-pop band Albums * ''Blow ...
" (2011). According to the sheet music published at Musicnotes.com by Kobalt Music Publishing Inc., "Till the World Ends" is set in the simple quadruple meter
time signature The time signature (also known as meter signature, metre signature, or measure signature) is a notational convention used in Western musical notation to specify how many beats (pulses) are contained in each measure (bar), and which note value ...
, with a moderate
dance Dance is a performing art form consisting of sequences of movement, either improvised or purposefully selected. This movement has aesthetic and often symbolic value. Dance can be categorized and described by its choreography, by its repertoir ...
beat infused metronome of 132
beats per minute Beat, beats or beating may refer to: Common uses * Patrol, or beat, a group of personnel assigned to monitor a specific area ** Beat (police), the territory that a police officer patrols ** Gay beat, an area frequented by gay men * Battery ( ...
. It is composed in the key of
C minor C minor is a minor scale based on C, consisting of the pitches C, D, E, F, G, A, and B. Its key signature consists of three flats. Its relative major is E major and its parallel major is C major. The C natural minor scale is: : Cha ...
; Spears' vocals range from the low-key of Bb3 to the high-note of C5. Lyrically, the song talks about dancing until the end of the world.


Critical reception

The song received universal acclaim from critics. Ryan Brockington of the ''
New York Post The ''New York Post'' (''NY Post'') is a conservative daily tabloid newspaper published in New York City. The ''Post'' also operates NYPost.com, the celebrity gossip site PageSix.com, and the entertainment site Decider.com. It was established ...
'' called it "amazing". Jon Dolan of ''
Rolling Stone ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, San Francisco, California, in 1967 by Jann Wenner, and the music critic Ralph J. Gleason. It was first kno ...
'' gave the song three and a half out of five stars, stating, "You want a party song, call a partier" and describing it as "sky-sucking
synth A synthesizer (also spelled synthesiser) is an electronic musical instrument that generates audio signals. Synthesizers typically create sounds by generating waveforms through methods including subtractive synthesis, additive synthesis and f ...
streaks, a beat that sounds like blimps fucking and a thousand shirtless drunken sailors chanting along on the chorus." Gerrick Kennedy of the ''Los Angeles Times'' called the song "catchy .. tmakes you want to grab some glow sticks and hit the clubs" and added that the ''Femme Fatale'' era "already shows an undeniably more confident Spears." Mike Collett-White of
Reuters Reuters ( ) is a news agency owned by Thomson Reuters Corporation. It employs around 2,500 journalists and 600 photojournalists in about 200 locations worldwide. Reuters is one of the largest news agencies in the world. The agency was estab ...
deemed it as a dance anthem. Robert Copsey of
Digital Spy Digital Spy (DS) is a British-based entertainment, television and film website and brand and is the largest digital property at Hearst UK. Since its launch in 1999, Digital Spy has focused on entertainment news related to television programmes, ...
said that the song is unquestionably a Dr. Luke production, but "somehow it's Brit that manages to come out on top." Copsey went on to call it her most uplifting number since " Stronger" (2000), and added that "for longtime Britney fans, is the comeback we've all been waiting for. Bill Lamb of
About.com Dotdash Meredith (formerly About.com) is an American digital media company based in New York City. The company publishes online articles and videos about various subjects across categories including health, home, food, finance, tech, beauty, l ...
commented that the song would "sound solid on the radio and bring crowds to the dance floor," but when compared to "Hold It Against Me", it was much safer and not as innovative. Jed Gottlieb of the ''
Boston Herald The ''Boston Herald'' is an American daily newspaper whose primary market is Boston, Massachusetts, and its surrounding area. It was founded in 1846 and is one of the oldest daily newspapers in the United States. It has been awarded eight Pulit ...
'' gave the song a B+, saying that "pop fans always need a huge hook, catchy chorus and break-it-down-build-it-up bridge. This song’s got all three".
Edna Gundersen Edna Gundersen is an American journalist who was a longtime music writer and critic for ''USA Today''. Gundersen grew up in El Paso, Texas. She attained a degree in journalism from the University of Texas at El Paso and then wrote features and en ...
of ''
USA Today ''USA Today'' (stylized in all uppercase) is an American daily middle-market newspaper and news broadcasting company. Founded by Al Neuharth on September 15, 1982, the newspaper operates from Gannett's corporate headquarters in Tysons, Virgini ...
'' called it "a sleek and impossibly catchy slab", and said that although the song is unmistakable Luke, Spears "holds her own with confident, kittenish vocals." Allison Stewart of ''The Washington Post'' stated that the track "is Spears's most joyously danceable track in a long time." Caryn Ganz of ''Spin'' named it "her first truly
synapse In the nervous system, a synapse is a structure that permits a neuron (or nerve cell) to pass an electrical or chemical signal to another neuron or to the target effector cell. Synapses are essential to the transmission of nervous impulses from ...
-sizzling single since '
Toxic Toxicity is the degree to which a chemical substance or a particular mixture of substances can damage an organism. Toxicity can refer to the effect on a whole organism, such as an animal, bacterium, or plant, as well as the effect on a subst ...
'." Andy Gill of ''
The Independent ''The Independent'' is a British online newspaper. It was established in 1986 as a national morning printed paper. Nicknamed the ''Indy'', it began as a broadsheet and changed to tabloid format in 2003. The last printed edition was publis ...
'' selected the song along with "
Criminal In ordinary language, a crime is an unlawful act punishable by a state or other authority. The term ''crime'' does not, in modern criminal law, have any simple and universally accepted definition,Farmer, Lindsay: "Crime, definitions of", in Can ...
" as the download picks of the album. Kevin Ritchie of ''
Now Now most commonly refers to the present time. Now, NOW, or The Now may also refer to: Organizations * Natal Organisation of Women, a South African women's organization * National Organization for Women, an American feminist organization * Now ...
'' stated that "wannabe
World Cup A world cup is a global sporting competition in which the participant entities – usually international teams or individuals representing their countries – compete for the title of world champion. The event most associated with the concept i ...
anthem An anthem is a musical composition of celebration, usually used as a symbol for a distinct group, particularly the national anthems of countries. Originally, and in music theory and religious contexts, it also refers more particularly to short ...
'Till The World Ends' kicks things off with an
aura Aura most commonly refers to: * Aura (paranormal), a field of luminous multicolored radiation around a person or object * Aura (symptom), a symptom experienced before a migraine or seizure Aura may also refer to: Places Extraterrestrial * 1488 ...
of pounding, Euro dance
euphoria Euphoria ( ) is the experience (or affect) of pleasure or excitement and intense feelings of well-being and happiness. Certain natural rewards and social activities, such as aerobic exercise, laughter, listening to or making music and da ...
." David Buchanan of ''
Consequence of Sound ''Consequence'' (previously ''Consequence of Sound'') is an independently owned New York-based online magazine featuring news, editorials, and reviews of music, movies, and television. In addition, the website also features the Festival Outlook ...
'' commented that "Till the World Ends", "Hold It Against Me" and "Inside Out" "simultaneously send Spears back to basics vocally, and into 2011 sonically." Rudy Klapper of
Sputnikmusic Sputnikmusic is an American music community website offering music criticism and music news alongside features commonly associated with wiki-style websites. The format of the website is unusual in that it includes both professional and amateur c ...
said that the song "throbs with trance-y synths, a thumping electro beat that is pure sex and a chorus that goes and goes as only the best club hits can do, sensible lyrics be damned." Evan Sawdey of ''
PopMatters ''PopMatters'' is an international online magazine of cultural criticism that covers aspects of popular culture. ''PopMatters'' publishes reviews, interviews, and essays on cultural products and expressions in areas such as music, television, fi ...
'' said that "Till the World Ends" sets the pace of ''Femme Fatale'', while calling it "a stadium-rocking pop anthem." Keith Caulfield from ''Billboard'' said that the song has a "roof-shaking chant-chorus", but criticized the lyrics, saying that they have "been echoed incessantly over the past year in countless
Hot 100 The ''Billboard'' Hot 100 is the music industry standard record chart in the United States for songs, published weekly by '' Billboard'' magazine. Chart rankings are based on sales (physical and digital), radio play, and online streaming ...
top ten hits: dance until you drop from exhaustion." Sal Cinquemani of ''Slant Magazine'' compared it to Kesha's "Blow", saying that the tracks " reso similar ..that I can't decide which one I like more—or if I even like them at all." A reviewer from Popjustice also compared it to "Blow", but said "Till the World Ends" was not as good.


Recognition

''Rolling Stone'' named "Till the World Ends" as the third best song of 2011. The writer concluded, "Brit eydelivers the ''
Apocalypse Now ''Apocalypse Now'' is a 1979 American epic war film produced and directed by Francis Ford Coppola. The screenplay, co-written by Coppola, John Milius and Michael Herr, is loosely based on the 1899 novella ''Heart of Darkness'' by Joseph Conr ...
'' of Eurotrash electrotrance
disco Disco is a genre of dance music and a subculture that emerged in the 1970s from the United States' urban nightlife scene. Its sound is typified by four-on-the-floor beats, syncopated basslines, string sections, brass and horns, electric pia ...
songs, as that throbbing pulse builds to a pure drop-the-bomb chorus. And that 'whoa-ho-ho' choir sounds like
Cher Cher (; born Cherilyn Sarkisian; May 20, 1946) is an American singer, actress and television personality. Often referred to by the media as the Honorific nicknames in popular music, "Goddess of Pop", she has been described as embodying female ...
leading an aircraft carrier full of gay sailors." The song was also named as the third best single of 2011 by ''Billboard'', and commented that it is "Britney's most immediate single since 'Toxic'." Sam Lansky of
PopCrush Townsquare Media, Inc. (formerly Regent Communications until 2010) is an American radio network and media company based in Purchase, New York. The company started in radio and expanded into digital media toward the end of the 2000s, starting wi ...
considered "Till the World Ends" the best pop song of 2011, writing, "2011 was already Year of the Spears by January, when Britney Spears' 'Hold It Against Me' topped the charts — but ritneyhad something even better up her sleeve, the crackling dancefloor barnstormer 'Till the World Ends', penned by rowdy popstrel Kesha and produced by monster hitmaker Dr. Luke. It's a gargantuan party song with provocative lyrics (“This kitten got your tongue tied in knots”, anyone?), throbbing synths, and a thrillingly euphoric hands-in-the-air chant-along chorus — and there wasn't a more exuberant pop song this year." Digital Spy also considered the track as the best song of 2011, naming it "Britney's best track since 'Toxic'" and commenting, "judging from its chart position, it's also her most underrated hit." ''
The Village Voice ''The Village Voice'' is an American news and culture paper, known for being the country's first alternative newsweekly. Founded in 1955 by Dan Wolf, Ed Fancher, John Wilcock, and Norman Mailer, the ''Voice'' began as a platform for the crea ...
''s
Pazz & Jop Pazz & Jop was an annual poll of top musical releases, compiled by American newspaper ''The Village Voice'' and created by music critic Robert Christgau. It published lists of the year's top releases for 1971 and, after Christgau's two-year abse ...
annual critics' poll ranked "Till the World Ends" as the seventh best song of 2011, tied with
Lana Del Rey Elizabeth Woolridge Grant (born June 21, 1985), known professionally as Lana Del Rey, is an American singer-songwriter. Her music is noted for its cinematic quality and exploration of tragic romance, glamour, and melancholia, with frequent ...
's "
Video Games Video games, also known as computer games, are electronic games that involves interaction with a user interface or input device such as a joystick, game controller, controller, computer keyboard, keyboard, or motion sensing device to gener ...
". "Till the World Ends" was voted by readers as the Best Song of the 2010s on ''Billboard''.


Remixes

A
Bollywood Hindi cinema, popularly known as Bollywood and formerly as Bombay cinema, refers to the film industry based in Mumbai, engaged in production of motion pictures in Hindi language. The popular term Bollywood, is a portmanteau of "Bombay" (fo ...
version of the song was done by Indian music producer duo Salim and Sulaiman Merchant, and released on DesiHits.com, a website for
South Asia South Asia is the southern subregion of Asia, which is defined in both geographical and ethno-cultural terms. The region consists of the countries of Afghanistan, Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan, and Sri Lanka.;;;;;;;; ...
n music and entertainment news. The remix features a Punjabi breakdown with South Asian sounding vocals and includes some added
Desi DESI may refer to * Desorption electrospray ionization * Drug Efficacy Study Implementation * Dark Energy Spectroscopic Instrument See also * Desi (disambiguation) Desi or Deshi is a self-referential term used by South Asian people. Desi may al ...
flavors courtesy of
dholki The ''dholak'' is a two-headed hand drum, a folk percussion instrument. The instrument is about 45 cm in length and 27 cm in breadth and is widely used in ''qawwali'', '' kirtan'', '' lavani'' and '' bhangra''. The drum has two differ ...
,
dhol Dhol (IPA: ) can refer to any one of a number of similar types of double-headed drum widely used, with regional variations, throughout the Indian subcontinent. Its range of distribution in India, Bangladesh and Pakistan primarily includes nort ...
and
tumbi The tumbi or toombi ( pa, ਤੂੰਬੀ, pronunciation: ''tūmbī''), also called a tumba or toomba, is a traditional musical instrument from the Punjab region of the northern Indian subcontinent. The high-pitched, single- string plucking inst ...
beats, which are common instruments in
South Asian music Asian music encompasses numerous musical styles originating in many Asian countries. Musical traditions in Asia * Music of Central Asia ** Music of Afghanistan (when included in the definition of Central Asia) ** Music of Kazakhstan ** Music of ...
. Baba Kahn of the production team Culture Shock stated, "Our goal was to take Britney's smash hit single and give fans a total Desi adrenaline rush. The result is a Culture Shock musical Desi roller coaster that hopefully everyone around the world will want to join." Mark Flaherty, senior vice president of
Jive Label Group RCA/Jive Label Group was a short-lived American record label group, owned by Sony Music Entertainment and representing the merger of the RCA Music Group and Jive Label Group. The umbrella group was formed in 2007 under the name BMG Label Group, w ...
, said about the remix:
"We wanted to build an even greater connection between the world's biggest pop star and one of the world's largest audiences. Britney has been engaged with South Asian culture for many years. From the groundbreaking Bollywood-inspired remix of '
Me Against the Music "Me Against the Music" is a song by American singers Britney Spears and Madonna for Spears' fourth studio album, ''In the Zone'' (2003). It was written by Spears, Madonna, Christopher "Tricky" Stewart, Thabiso "Tab" Nikhereanye, Penelope Magnet, ...
' to her recent collaboration with Indian fashion designers Falguni and Shane Peacock on the 'Hold It Against Me' video, she has embraced the incredible sights and sounds of this vibrant community throughout her career."
Michigan Michigan () is a state in the Great Lakes region of the upper Midwestern United States. With a population of nearly 10.12 million and an area of nearly , Michigan is the 10th-largest state by population, the 11th-largest by area, and the ...
band
Salem Salem may refer to: Places Canada Ontario * Bruce County ** Salem, Arran–Elderslie, Ontario, in the municipality of Arran–Elderslie ** Salem, South Bruce, Ontario, in the municipality of South Bruce * Salem, Dufferin County, Ontario, part ...
released a slowed-down version of the song, and made a music video featuring seemingly underage
stripper A stripper or exotic dancer is a person whose occupation involves performing striptease in a public adult entertainment venue such as a strip club. At times, a stripper may be hired to perform at a bachelor party or other private event. M ...
s and military footage. A remix featuring
R. Kelly Robert Sylvester Kelly (born January 8, 1967) is an American singer, songwriter, record producer, and sex offender convicted of racketeering and multiple sex offenses. During his recording career, Kelly sold over 75 million records worldwid ...
was leaked online on July 4, 2011. It features him singing the second verse, "Slide up in this club / This beat's got me in love / Till I just don't care / It's like I'm walking on air / It's a party right here", and a new hook, where he repeats the line "Party till the world ends". His vocals join those of Spears during the breakdown, and the song ends with Kelly doing runs over the chorus. A reporter from ''Idolator'' said, "We'd much rather listen to Britney's original than this uninspired remix when doomsday comes." A remixed version of "Till the World Ends", featuring pop singer Kesha and rapper
Nicki Minaj Onika Tanya Maraj-Petty (; born December 8, 1982), known professionally as Nicki Minaj ( ), is a Trinidadian-born rapper based in the United States. She is known for her musical versatility, animated flow in her rapping, alter egos and accent ...
, was leaked online on April 22, 2011. The same day, three
countdown A countdown is a sequence of backward counting to indicate the time remaining before an event is scheduled to occur. NASA commonly employs the terms "L-minus" and "T-minus" during the preparation for and anticipation of a rocket launch, and eve ...
s with lines of the song appeared on the official websites of Spears, Kesha and Minaj. The Femme Fatale Remix was released on iTunes on April 25, 2011. The same day, Spears uploaded a picture of the cover art to her Twitter account. Kesha told MTV News, "I'm a massive fan of both the ladies I share the track with. I wrote 'TTWE' for Britney ..and she killed it and I loved it, but I just thought a supergroup of three hot, strong women could just take over the airwaves." The remix adds heavier bass during the beginning, and starts with Minaj rapping with intensity about a female hater, in lines such as "Told you they'd revive your career, but somebody lied/ I ain't talkin' poultry when I say this chicken's fried." This continues by Spears singing the first verse, after which Minaj says " It's Britney, bitch. I'm Nicki Minaj and that's Kesha!", and the first chorus is sung by the latter. Spears continues with the song and is accompanied by Kesha towards the end of the second verse and the bridge. The remix also features a
dubstep Dubstep is a genre of electronic dance music that originated in South London in the early 2000s. The style emerged as a UK garage offshoot that blended 2-step rhythms and sparse dub production, as well as incorporating elements of broken be ...
breakdown, reminiscent of "Hold It Against Me". Tina Hart of
MSN UK MSN (meaning Microsoft Network) is a web portal and related collection of Internet services and apps for Windows and mobile devices, provided by Microsoft and launched on August 24, 1995, alongside the release of Windows 95. The Microsoft Net ...
stated that " inajmaintain her ‘badass’ demeanour. Britney's familiar tones greet you on the verse and Kesha sounds perfectly at home on the chorus." Wesley Case of ''
The Baltimore Sun ''The Baltimore Sun'' is the largest general-circulation daily newspaper based in the U.S. state of Maryland and provides coverage of local and regional news, events, issues, people, and industries. Founded in 1837, it is currently owned by Tr ...
'' stated that while Spears sounds processed, "Minaj's larger-than-life performance matches the in-the-red party production" and Kesha "adds an extra layer of dirt-under-the-nails sheen." He summarized his review by saying that the remix "is the perfect example of pop's current love affair with Euro dance and add-it-all-to-the-pot rules." Jordan Zakarin of ''
The Huffington Post ''HuffPost'' (formerly ''The Huffington Post'' until 2017 and sometimes abbreviated ''HuffPo'') is an American progressive news website, with localized and international editions. The site offers news, satire, blogs, and original content, and ...
'' commented the track "has enough star power to dwarf our own sun" and added that it "puts enough of a spin on the original version to make it worth a spin on its own." Samesame.com.au stated that Minaj's rap was "fantastic", and that although Kesha's verse was "a little strange", it also "works, but ..further emphasises what a poor choice for single 'Till The World Ends' was in the first place, as the song sounds even more like a
B-side The A-side and B-side are the two sides of phonograph records and cassettes; these terms have often been printed on the labels of two-sided music recordings. The A-side usually features a recording that its artist, producer, or record compan ...
to Kesha’s ''
Cannibal Cannibalism is the act of consuming another individual of the same species as food. Cannibalism is a common ecological interaction in the animal kingdom and has been recorded in more than 1,500 species. Human cannibalism is well documented, bo ...
'' EP." Maura Johnston of ''The Village Voice'' highlighted the breakdown and Minaj "who seems particularly energized here, stretching and bending her voice like it's a Plasticman doll." Kyle Anderson of ''
Entertainment Weekly ''Entertainment Weekly'' (sometimes abbreviated as ''EW'') is an American digital-only entertainment magazine based in New York City, published by Dotdash Meredith, that covers film, television, music, Broadway theatre, books, and popular cul ...
'' said that "like most remixes, we'll stick with the original". Anderson also stated that Kesha's contribution is "generally ignorable" and that Minaj's rap does not flow well with the rest of the song. ''
Pitchfork A pitchfork (also a hay fork) is an agricultural tool with a long handle and two to five tines used to lift and pitch or throw loose material, such as hay, straw, manure, or leaves. The term is also applied colloquially, but inaccurately, to th ...
'' included the Femme Fatale Remix in their Top 100 Tracks of 2011 list, writing:
"'Till the World Ends' was already the best Britney single since 'Toxic', an ecstatic Euroclub floor-filler about wanting to dance until the world ends and other important matters. Then they added the Nicki Minaj verse. In her 45-second evisceration, Nicki manages to squeeze in chicken noises and the words '
poultry Poultry () are domesticated birds kept by humans for their eggs, their meat or their feathers. These birds are most typically members of the superorder Galloanserae (fowl), especially the order Galliformes (which includes chickens, quails, a ...
', '
Epsom salt Epsomite, Epsom salt, or magnesium sulfate heptahydrate, is a hydrous magnesium sulfate mineral with formula MgSO4·7H2O. Epsomite crystallizes in the orthorhombic system as rarely found acicular or fibrous crystals, the normal form is as massi ...
', and '
Ricki Lake Ricki Pamela Lake (born September 21, 1968) is an American television host and actress. She is known for her lead role as Tracy Turnblad in the 1988 film ''Hairspray'', for which she received a nomination for the Independent Spirit Award for Be ...
'-- not to mention the immortal diss 'Sniff, sniff, criiiies/ I done slayed your entire fucking liiiiife.' (Fact: In 2011, pretty much any song in the world could be made infinitely better by the addition of a Nicki Minaj verse.) Sprinkle a little bit of Kesha, the song's co-writer, on the chorus, and you've got a three-headed
diva Diva (; ) is the Latin word for a goddess. It has often been used to refer to a celebrated woman of outstanding talent in the world of opera, theatre, cinema, fashion and popular music. If referring to an actress, the meaning of ''diva'' is clo ...
Hydra Hydra generally refers to: * Lernaean Hydra, a many-headed serpent in Greek mythology * ''Hydra'' (genus), a genus of simple freshwater animals belonging to the phylum Cnidaria Hydra or The Hydra may also refer to: Astronomy * Hydra (constel ...
that sums up the recent changing of the femme pop guard from airbrushed and perfect to (relatively) weird and chaotic. It's the year's greatest quickie cash-in remix created to boost the chart position of a floundering single. Considering the ubiquity of the practice, that's saying something."


Chart performance

"Till the World Ends" sold 117,000 copies after its first three days of sales in the United States, debuting at number twenty on the ''Billboard'' Hot 100 on the week of March 19, 2011. It became the fifth highest debut of her twenty-five entries on the chart. It also debuted at number ten on the
Hot Digital Songs The Digital Songs or Digital Song Sales chart (previously named Hot Digital Songs) ranks the best-selling digital songs in the United States, as compiled by Nielsen SoundScan and published by ''Billboard'' magazine. Although it originally start ...
chart, and at number sixty-eight on the Radio Songs chart; on the latter chart, the song debuted at number sixty-eight with 16.8 million impressions on 145 stations. On the issue dated March 17, 2011, "Till the World Ends" sold 158,000 downloads (up 36%), peaking at number five on the Hot Digital Songs chart. On the Hot 100, it climbed to number nine, becoming her tenth top ten hit. The song also jumped to number forty-seven on the Radio Songs chart with 26 million impressions (up 56%), and debuted at number twenty-six on the
Pop Songs Pop Airplay (also called Mainstream Top 40, Pop Songs, and Top 40/ CHR) is a 40-song music chart published weekly by ''Billboard'' Magazine that ranks the most popular songs of pop music being played on a panel of Top 40 radio stations in the Un ...
chart. It later peaked at number four. The following week, "Till the World Ends" dropped out of the top ten of the Hot 100; it returned three weeks later at number eight, on April 13, 2011. Following the release of the remix featuring Nicki Minaj and Kesha, the song peaked at number three on the Hot Digital Songs chart, with combined sales of 246,000 downloads (up 102%). The remix accounted for 167,000 copies (68%) of the total sales. "Till the World Ends" also peaked at number three on the Hot 100, becoming Spears's eleventh top-ten hit and her third of 2011 after "Hold It Against Me" and the " S&M" remix with
Rihanna Robyn Rihanna Fenty ( ; born February 20, 1988) is a Barbadian singer, actress, and businesswoman. Born in Saint Michael and raised in Bridgetown, Barbados, Rihanna auditioned for American record producer Evan Rogers who invited her to the ...
. In May 2011, the song peaked at number 4 on the airplay chart, her highest-charting song on the radio in her entire career. "Till the World Ends" became Spears' seventh number-one dance song when it topped the chart in May 2011. On the week of July 10, 2011, the song surpassed two million downloads in the United States. As of March 2015, "Till the World Ends" has sold over three million copies in the United States. The single debuted at number sixteen on the
Canadian Hot 100 The Canadian Hot 100 is a music industry record chart in Canada for songs, published weekly by '' Billboard'' magazine. The Canadian Hot 100 was launched on the issue dated March 31, 2007, and is currently the standard record chart in Canada; a n ...
, and climbed to number seven the next week. Following the release of the remix, "Till the World Ends" peaked at number four. On March 14, 2011, the song debuted at number nineteen on the
ARIA Charts The ARIA Charts are the main Australian music sales charts, issued weekly by the Australian Recording Industry Association. The charts are a record of the highest selling songs and albums in various genres in Australia. ARIA became the offici ...
of Australia. It climbed to number eight on the week of April 25, 2011, where it stayed for two consecutive weeks. "Till the World Ends" stayed for sixteen weeks on the chart. It has since been certified 2× Platinum by the
Australian Recording Industry Association The Australian Recording Industry Association (ARIA) is a trade association representing the Australian recording industry which was established in the 1970s by six major record companies, EMI, Festival, CBS, RCA, WEA and Universal replacing th ...
(ARIA) for sales of 140,000 units. In New Zealand, the song debuted at number ten on March 14, 2011. It stayed for seventeen weeks on the chart. On March 10, 2011, "Till the World Ends" debuted at number seven on the
Irish Singles Chart The Irish Singles Chart is the Republic of Ireland's music industry standard singles popularity chart issued weekly by the Irish Recorded Music Association (IRMA) and compiled on their behalf by the Official Charts Company. Chart rankings are bas ...
. In the United Kingdom, "Till the World Ends" debuted at number fifty-five on March 7, 2011, and moved to number twenty-one the following week. It became her second lowest peaking single behind "
Radar Radar is a detection system that uses radio waves to determine the distance (''ranging''), angle, and radial velocity of objects relative to the site. It can be used to detect aircraft, ships, spacecraft, guided missiles, motor vehicles, w ...
" (2009) and her lowest peaking second single from a studio release. Across Europe, the song has peaked at number two in Norway; number four in Sweden; number six in Belgium (
Wallonia Wallonia (; french: Wallonie ), or ; nl, Wallonië ; wa, Waloneye or officially the Walloon Region (french: link=no, Région wallonne),; nl, link=no, Waals gewest; wa, link=no, Redjon walone is one of the three regions of Belgium—alo ...
) and Finland; number seven in Denmark and Switzerland; number eight in France and Slovakia; and the top twenty in Brazil, Belgium (
Flanders Flanders (, ; Dutch: ''Vlaanderen'' ) is the Flemish-speaking northern portion of Belgium and one of the communities, regions and language areas of Belgium. However, there are several overlapping definitions, including ones related to culture, ...
), Czech Republic, Greece and Spain.


Music video


Development

The music video for "Till the World Ends" was directed by
Ray Kay Reinert K. Olsen (born 10 July 1978), known professionally as Ray Kay, is a Norwegian director and photographer who is currently based in Los Angeles. He is a music video and advertising director. Ray Kay mostly directs music videos and has wo ...
and filmed inside a basement in
Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...
,
California California is a U.S. state, state in the Western United States, located along the West Coast of the United States, Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the List of states and territori ...
. On March 17, 2011, Spears posted on her Twitter account, "Day 1 of the #TTWE Videoshoot. Just wrapped my first big dance number. Taking a well deserved break people!" She also tweeted a picture of her on set, wearing ripped tights, a
Burberry Prorsum Burberry is a British luxury fashion house established in 1856 by Thomas Burberry headquartered in London, England. It currently designs and distributes ready to wear, including trench coats (for which it is most famous), leather accessories, ...
studded leather jacket and matching fingerless leather gloves. The
making-of In cinema, behind-the-scenes (BTS), also known as the making-of, the set, or on the set, is a type of documentary film that features the production of a film or television program. This is often referred to as the EPK (electronic press kit) vid ...
was chronicled on the special ''Britney Spears: I Am the Femme Fatale'', which aired on
MTV MTV (Originally an initialism of Music Television) is an American cable channel that launched on August 1, 1981. Based in New York City, it serves as the flagship property of the MTV Entertainment Group, part of Paramount Media Networks, a di ...
on April 3, 2011, at 21:00 EST (02:00 UTC). In the special, Spears is seen watching the playback, as she later explained, "
t is T, or t, is the twentieth letter in the Latin alphabet, used in the modern English alphabet, the alphabets of other western European languages and others worldwide. Its name in English is ''tee'' (pronounced ), plural ''tees''. It is deri ...
just to make sure it's right and that the costume looks right and the dancers are together and we all look in unison. It's an energy and it looks fresh. It has a certain vibe with it and it makes sense." She also went on to describe the set as "grimy and gross ..It was sweat and it was disgusting sometimes". At a point in the shoot, Spears changed her heels to
Ugg boots Ugg boots are a unisex style of sheepskin boot originating in Australia. The boots are typically made of twin-faced sheepskin with fleece on the inside, a tanned outer surface and a synthetic sole. The term "ugg boots" originated in Australia ...
during the shots that did not show her feet, stating that " ancing in heelshurts ... but it looks good. It wasn't a full-length shot, so a girl's about comfort when it's not showing." Spears said that she did not feel the need to top herself, saying that "I've made so many videos that I'm at the point that I genuinely want to enjoy myself, and I have such a good team of people with me. ..I had never worked with Ray Kay before. I was really happy with the work we did." The video was choreographed by
Brian Friedman Brian L. Friedman (born May 28, 1977) is an American dancer and choreographer. Friedman has created the choreography for many popular music artists – such as Britney Spears, Cher, Beyoncé Knowles, and Mariah Carey – as well as for music ...
. On April 4, 2011, it was announced that two different versions of the music video would be released, a
director's cut A director's cut is an edited version of a film (or video game, television episode, music video, or commercial) that is supposed to represent the director's own approved edit in contrast to the theatrical release. "Cut" explicitly refers to the ...
and a choreography cut. The same day, Spears tweeted a 30-second preview of the video, announcing, "#TillTheWorldEnds video premieres THIS Wednesday on
VEVO Vevo ( , an abbreviation for "Video Evolution", stylized as VEVO until 2013) is an American multinational video hosting service, best known for providing music videos to YouTube. The service is also available as an app on selected smart TVs, di ...
. Cant wait to share it with you guys!"


Synopsis

The video begins with the words " December 21st, 2012" flashing on screen, the day that refers to the fulfillment of the Great Cycle,
Baktun A baktun (properly bʼakʼtun ) is 20 ''kʼatun'' cycles of the ancient Maya Long Count Calendar. It contains 144,000 days, equal to 394.26 tropical years. The Classic period of Maya civilization occurred during the 8th and 9th baktuns of the cur ...
in the
Mayan calendar The Maya calendar is a system of calendars used in pre-Columbian Mesoamerica and in many modern communities in the Guatemalan highlands, Veracruz, Oaxaca and Chiapas, Mexico. The essentials of the Maya calendar are based upon a system which had ...
. Spears appears strutting in an underground party wearing a studded leather jacket and stockings. Several people are seen running to a
manhole A manhole (utility hole, maintenance hole, or sewer hole) is an opening to a confined space such as a shaft, utility vault, or large vessel. Manholes are often used as an access point for an underground public utility, allowing inspection, m ...
and enter the sewer system to arrive to the party. This is followed by a dance routine in which Spears is wearing a sequined bodysuit and a small jacket with shoulder pads accompanied by female dancers. During the video, there are scenes of buildings burning and debris falling, as well as intercut scenes of Spears in front of an illuminated background. As the second verse begins, she dances provocatively with her male dancers. In the last chorus, the sun rises while water is sprayed through the dance floor and the earthquake and meteor shower subside. The video ends with Spears coming out of a manhole wearing the red bodysuit and smiling. The director's cut premiered on April 6, 2011, at 03:00 EST (08:00 UTC). Kevin O'Donnell of ''Spin'' compared the "Till the World Ends" video to " I'm a Slave 4 U" and added that it takes elements of classic Spears videos, such as "scantily-clad dancers, tightly executed choreography, ridonkulously sequined outfits, and pouty, overly sincere close-ups of Spears" and "places them in an apocalyptic, end-of-days scenario." Jocelyn Vena of MTV also highlighted the comparisons to "I'm a Slave 4 U", explaining that "the director's cut of the video is a sexy mash-up of Spears doing what she does best:
groping In a sexual context, groping is the act of intentionally touching another person in a sexual manner without their consent. The term generally has a negative connotation in many societies, and the activity may be considered sexual assault or ot ...
half-naked guys, giving the camera bedroom eyes and being sassy in a number of leather jackets and skintight bodysuits." Chris Gayomali of ''
Time Time is the continued sequence of existence and events that occurs in an apparently irreversible succession from the past, through the present, into the future. It is a component quantity of various measurements used to sequence events, to ...
'' stated that the video " sweaty, at times blinding, yet undeniably enjoyable, adopting many of its key elements from Britney's
coming-of-age Coming of age is a young person's transition from being a child to being an adult. The specific age at which this transition takes place varies between societies, as does the nature of the change. It can be a simple legal convention or can ...
'I'm a Slave 4 U.'"
Matthew Perpetua Fluxblog is an MP3 blog created and updated by Matthew Perpetua, music editor of BuzzFeed and contributing writer to ''Pitchfork'', '' Slate'', ''Vulture'', ''Rolling Stone'' and MTV. History The blog began in 2002 and began to host MP3s at th ...
of ''Rolling Stone'' called it "a good, memorable video." Tanner Stransky of ''Entertainment Weekly'' said it "is exactly what you’d expect for this song, and from Britney at this point in her career", and also complimented Spears for getting rid of the
product placement Product placement, also known as embedded marketing, is a marketing technique where references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent. Much of th ...
in the "Hold It Against Me" video. Wesley Case of ''The Baltimore Sun'' stated that video "is typical 2011 party-starter — sweaty bodies, futuristic DJ-gear, well-timed faulty sprinkler system — but it captures the track's raging mood perfectly." Gina Serpe of ''
E! Online E! (an initialism for Entertainment Television) is an American basic cable channel which primarily focuses on pop culture, celebrity focused reality shows, and movies, owned by the NBCUniversal Television and Streaming division of NBCUniversa ...
'' also compared the video to "I'm a Slave 4 U", saying, "
here's Here is an adverb that means "in, on, or at this place". It may also refer to: Software * Here Technologies, a mapping company * Here WeGo (formerly Here Maps), a mobile app and map website by Here Technologies, Here Television * Here TV (form ...
nothing wrong with a little nod to vintage Britney. Plus, sweaty dancers in tunnels pulsing and writhing in sync to the music? Seems like as good a way as any to survive the apocalypse." Willa Paskin of ''
New York New York most commonly refers to: * New York City, the most populous city in the United States, located in the state of New York * New York (state), a state in the northeastern United States New York may also refer to: Film and television * '' ...
'' commented that Spears "tries hard not to make the same mistakes as the inadvertently depressing 'Hold It Against Me'. There's more dancing — though it's still largely arm-related — and much, much more smiling." The music video was nominated at the
2011 MuchMusic Video Awards The 2011 MuchMusic Video Awards was held in Toronto, Ontario, Canada at MuchMusic's headquarters on June 19, 2011. The awards were aired on MuchMusic, CP24, E!, MuchHD and Fuse. Along with the MuchMusic VJ's, it was confirmed on the MuchMusic w ...
in the category of International Video of the Year — Artist, but lost to
Lady Gaga Stefani Joanne Angelina Germanotta ( ; born March 28, 1986), known professionally as Lady Gaga, is an American singer, songwriter, and actress. She is known for her image reinventions and musical versatility. Gaga began performing as a teenag ...
's "
Judas Judas Iscariot (; grc-x-biblical, Ἰούδας Ἰσκαριώτης; syc, ܝܗܘܕܐ ܣܟܪܝܘܛܐ; died AD) was a disciple and one of the original Twelve Apostles of Jesus Christ. According to all four canonical gospels, Judas betraye ...
". It also received two nominations at the
2011 MTV Video Music Awards The 2011 MTV Video Music Awards took place on August 28, at Nokia Theatre in Los Angeles, honoring the best music videos from the previous year. On July 20, the nominees were announced. Katy Perry received the most nominations this year at ten, ...
in the categories of
Best Pop Video The MTV Video Music Award for Best Pop was first given out in under the name of Best Pop Video, as MTV began to put several teen pop acts in heavy rotation. Nominations, however, were not just limited to pop acts, as dance, R&B, pop/rock, and reg ...
and
Best Choreography The MTV Video Music Award for Best Choreography is a craft award given to the artist, the artist's manager, and choreographer of the music video. From 1984 to 2007, the full name of the award was Best Choreography in a Video. The biggest winner ...
. Spears told MTV News she was "completely flattered" by the nominations. She lost Best Choreography to
Beyoncé Beyoncé Giselle Knowles-Carter ( ; born September 4, 1981) is an American singer, songwriter, and actress. Beyoncé's boundary-pushing artistry and vocals have made her the most influential female musician of the 21st century, according to ...
's "
Run the World (Girls) "Run the World (Girls)" is a song recorded by American singer Beyoncé, from her fourth studio album '' 4'' (2011), released as the lead single from the album on April 21, 2011. It was written and produced by R&B singer The-Dream and Beyoncé, wh ...
", but won Best Pop Video.


Choreography cut

The video is similar to the director's cut, but has a few differences. The choreography cut offers lengthier shots of Spears and her dancers, and much of the apocalypse storyline is edited out. The clip's ending is also different from the original: instead of emerging from the manhole Spears just looks into the camera, apparently still hiding in the underground party and hinting at a darker ending in which the world does end. On April 9, 2011, Spears tweeted that she had seen the final cut of the dance version, and was not sure which one she liked best. Ray Kay tweeted on April 14, 2011, that the original version of the video was better, "but it's fun to watch the choreography too." The video, titled "DANCE Till the World Ends" premiered on April 15, 2011. Leah Collins of '' Dose'' commented, "sorry, Team Britney, but if any of you were hoping to pass off Spears’ anemic performance in the original as the result of unfortunate editing, this clip isn't exactly going to bring anyone back on side."


Twister remix

An accompanying music video for the Twister Remix of "Till the World Ends" was also directed by Ray Kay, and released on September 8, 2012. For the music video, Spears sported a $20,000 sports bra and black leggins from ''
Body Rock ''Body Rock'' is a 1984 American dance film directed by Marcelo Epstein. Lorenzo Lamas stars as Chilly, a young man "from the streets" with a talent for break-dancing. The film received negative reviews from critics and was a failure at the bo ...
''. It begins with four girls talking and resting in a dance studio. Once Spears enters the room and starts playing ''
Twister Twister may refer to: Weather * Tornado Aviation * Pipistrel Twister, a Slovenian ultralight trike * Silence Twister, a German homebuilt aircraft design * Wings of Change Twister, an Austrian paraglider design Entertainment * ''Twister'' (198 ...
'' with the girls, the scenario changes to a stage with a colorful background, and they all start performing a dance routine to a remix of the song. After the song stops and the four girls are seen laying down tired, Spears turns around to them and say, "Way to rock the spots, ladies."


Live performances and cover versions

Spears first performed "Till the World Ends" at
Rain Nightclub Palms Casino Resort is a hotel and casino located near the Las Vegas Strip in Paradise, Nevada, United States. It is owned and operated by the San Manuel Band of Mission Indians. It includes 703 rooms and a casino. It was originally owned by th ...
in the
Palms Casino Resort Palms Casino Resort is a hotel and casino located near the Las Vegas Strip in Paradise, Nevada, United States. It is owned and operated by the San Manuel Band of Mission Indians. It includes 703 rooms and a casino. It was originally owned by th ...
on March 25, 2011. After performances of "Hold It Against Me" and "
Big Fat Bass "Big Fat Bass" is a song recorded by American singer Britney Spears for her seventh studio album, ''Femme Fatale'' (2011). It features the vocal collaboration of American rapper will.i.am. The house song was written and produced by will.i.am as ...
", Spears appeared wearing a black
latex Latex is an emulsion (stable dispersion) of polymer microparticles in water. Latexes are found in nature, but synthetic latexes are common as well. In nature, latex is found as a milky fluid found in 10% of all flowering plants (angiosperms ...
bodysuit covered in red lights and surrounded by her dancers, while the stage was filled with ladders and
LED A light-emitting diode (LED) is a semiconductor Electronics, device that Light#Light sources, emits light when Electric current, current flows through it. Electrons in the semiconductor recombine with electron holes, releasing energy i ...
lighting. At the end, she ascended the ladders and ended up on a platform, gyrating from above the room. As fireworks lit the stage, Spears danced and tossed her hair as the song closed. She also taped performances of "Hold It Against Me", "Big Fat Bass" and "Till the World Ends" at the
Bill Graham Civic Auditorium The Bill Graham Civic Auditorium (formerly San Francisco Civic Auditorium) is a multi-purpose arena in San Francisco, California, named after promoter Bill Graham. The arena holds 8,500 people. About the venue The auditorium was designed by re ...
on March 27, 2011, that aired on ''
Good Morning America ''Good Morning America'' (often abbreviated as ''GMA'') is an American morning television program that is broadcast on ABC. It debuted on November 3, 1975, and first expanded to weekends with the debut of a Sunday edition on January 3, 1993. Th ...
'' on March 29, 2011. The same day, Spears performed the set on ''
Jimmy Kimmel Live! ''Jimmy Kimmel Live!'' is an American late-night talk show, created and hosted by Jimmy Kimmel, broadcast on American Broadcasting Company, ABC. The nightly hour-long show debuted on January 26, 2003, at Hollywood Masonic Temple in Hollywood, Los ...
''. On May 22, 2011, she briefly performed the song at the ''Billboard'' Music Awards in the
MGM Grand Garden Arena The MGM Grand Garden Arena (originally known as the MGM Grand Garden Special Events Center) is a 17,000-seat multi-purpose arena located within the MGM Grand Las Vegas on the Las Vegas Strip. Sporting events From its opening on December 18, 1993 ...
. After Minaj performed "
Super Bass "Super Bass" is a song by rapper Nicki Minaj from the deluxe version of her debut studio album, ''Pink Friday'' (2010). It was sent to American rhythmic radio stations as the album's fifth single on April 5, 2011. The song was co-written by Min ...
", she started to sing the rap verse of the Femme Fatale Remix. Spears emerged onstage for the chorus and performed alongside Minaj and her back up dancers while walking to a minor stage. Spears also performed "Till the World Ends" at the
Femme Fatale Tour The Femme Fatale Tour was the eighth concert tour by American entertainer Britney Spears. It was launched in support of her seventh studio album, ''Femme Fatale'' (2011). It was officially announced in March 2011, with dates for North American v ...
(2011). At the end of "Toxic", she goes below the stage and returns wearing a black sparkly bodysuit for "Till the World Ends". Halfway through the performance, Minaj appears on the backdrops rapping her verse of the Femme Fatale Remix of the song. She also joined Spears to perform the verse in select cities. After the song changes back to the original version, Spears starts flying in a platform with giant angel wings. The show ends with Spears and her dancers thanking the audience, as confetti falls and the "Femme Fatale" sign is lowered onstage. Jason L. Nelson of ''
The Beaver County Times ''The Beaver County Times'' is a daily newspaper published in Beaver, Pennsylvania, United States, and serving the north-western Pittsburgh suburbs. The ''Times'' is a direct descendant of many of Beaver County's newspapers, starting with the '' ...
'' said that "encore hits 'Toxic' and 'Till the World Ends' kept the crowd beaming." Spears also performed the song as part of the encore section from her
Las Vegas Las Vegas (; Spanish for "The Meadows"), often known simply as Vegas, is the 25th-most populous city in the United States, the most populous city in the state of Nevada, and the county seat of Clark County. The city anchors the Las Vegas ...
residency Britney: Piece of Me. At the end of the performance, Spears ascended into the back of the stage in a globe-cage. Mirroring the setlist of her Las Vegas residency, "Till The World Ends" is also the encore of Britney: Live in Concert, with Spears leaving the stage after performing " (You Drive Me) Crazy" for a few minutes, and then returning to perform the song as the encore. During the
Pink Friday Tour The Pink Friday Tour is the debut concert tour by Trinidadian singer/songwriter Nicki Minaj in support of her first two studio albums, ''Pink Friday'' (2010) and '' Pink Friday: Roman Reloaded'' (2012). The tour began in May 2012 with shows in A ...
, Nicki Minaj included "Till the World Ends" as an interlude. Kesha performed the song on select dates as part of her setlist on the Kesha and the Creepies: Fuck the World Tour.
Electronicore Electronicore (also known as synthcore or trancecore) is a fusion genre of metalcore with elements of various electronic music genres, often including trance, electronica, and dubstep. Reception Sumerian Records noted in the late 2000s that "t ...
band
I See Stars I See Stars are an American electronicore band from Warren, Michigan formed in 2006. The band currently consists of lead vocalist Devin Oliver, guitarist Brent Allen, keyboardist and co-vocalist Andrew Oliver, and bass guitarist Jeff Valentine. ...
covered the song as a track for the '' Punk Goes Pop Volume 4'' compilation.


Track listings

*French CD single #"Till the World Ends" (Album Version) – 3:57 #"Till the World Ends" (The Femme Fatale Remix featuring
Nicki Minaj Onika Tanya Maraj-Petty (; born December 8, 1982), known professionally as Nicki Minaj ( ), is a Trinidadian-born rapper based in the United States. She is known for her musical versatility, animated flow in her rapping, alter egos and accent ...
and
Kesha Kesha Rose Sebert (; born March 1, 1987), formerly stylized as Ke$ha, is an American singer and songwriter. In 2005, at age 18, Kesha was signed to Kemosabe Records. Her first major success came in early 2009 after she was featured on America ...
) – 4:44 *German CD single #"Till the World Ends" (Album Version) – 3:57 #"Till the World Ends" (Instrumental Version) – 3:57 *Digital download #"Till the World Ends" – 3:58 *Digital download (The Femme Fatale Remix) #"Till the World Ends" (The Femme Fatale Remix featuring Nicki Minaj and Kesha) – 4:44 *Digital download (Culture Shock Remix) #"Till the World Ends" (Culture Shock Remix) – 4:02 *Digital download (Twister Remix) #"Till the World Ends" (Twister Remix) – 4:19 *Digital download (EP) #"Till the World Ends" (Album Version) – 3:58 #"Till the World Ends" (Instrumental Version) – 3:58 #"Till the World Ends" (Billionaire Extended Remix) – 5:20 #"Till the World Ends" (Video) – 3:55 *Digital download (The Femme Fatale Four Pack) #"Till the World Ends" (The Femme Fatale Remix featuring Nicki Minaj and Kesha) – 4:44 #"Till the World Ends" (Culture Shock Remix) – 4:02 #"Dance Till the World Ends" (Video) – 3:52 #"Till the World Ends" (Culture Shock Remix Video) – 3:59 *Digital download (The Remixes) #"Till the World Ends" – 3:58 #"Till the World Ends" (
Bloody Beetroots The Bloody Beetroots is an Italian electronic music project of musician and producer Bob Rifo (also Sir Bob Cornelius Rifo and SBCR, born Simone Cogo). Established in late 2006, the Bloody Beetroots were initially a duo consisting of Bob Rifo an ...
Extended Remix) – 4:06 #"Till the World Ends" (White Sea Extended Club Remix) – 4:50 #"Till the World Ends" (Kik Klap Radio Remix) – 3:41 #"Till the World Ends" (Alex Suarez (musician), Alex Suarez Radio Remix) – 3:56 #"Till the World Ends" (Friscia & Lamboy, Friscia and Lamboy Club Remix) – 9:57 #"Till the World Ends" (Varsity Team Radio Remix) – 4:15 #"Till the World Ends" (Karmatronic Extended Club Remix) – 6:47 *Digital download (The UK Remixes) #"Till the World Ends" – 3:58 #"Till the World Ends" (Gareth Wyn Remix) – 6:25 #"Till the World Ends" (Olli Collins + Fred Portelli Remix) – 6:01 #"Till the World Ends" (Billionaire Extended Remix) – 5:20 #"Till the World Ends" (Billionaire Radio Remix) – 2:58


Credits and personnel

*
Britney Spears Britney Jean Spears (born December 2, 1981) is an American singer. Often referred to as the " Princess of Pop", she is credited with influencing the revival of teen pop during the late 1990s and early 2000s. After appearing in stage productio ...
 – lead vocals *
Dr. Luke Lukasz Sebastian Gottwald (born September 26, 1973), known professionally as Dr. Luke, Tyson Trax, and Made in China, is an American record producer and songwriter. His professional music career began in the late-night television sketch comedy ...
 – songwriter, record producer, producer, Musical instrument, instruments, Programming (music), programming and Backing vocalist, background vocals *
Alexander Kronlund Alexander Erik Kronlund (born 10 December 1971 in Bredäng) is a Swedish producer and songwriter. Kronlund co-wrote Meja's million-selling debut album on Sony and co-wrote two songs for Britney Spears' second album, '' Oops!... I Did It Again' ...
 – songwriter, instruments and programming *
R. Kelly Robert Sylvester Kelly (born January 8, 1967) is an American singer, songwriter, record producer, and sex offender convicted of racketeering and multiple sex offenses. During his recording career, Kelly sold over 75 million records worldwid ...
 - backing vocals and guest vocals *
Max Martin Karl Martin Sandberg (; born 26 February 1971),Max Martin
allmusic.com
known profess ...
 – songwriter, producer, instruments, programming and background vocals * Kesha, Kesha Sebert – songwriter/background vocals and guest vocals * Billboard – producer, instruments and programming * Serban Ghenea – audio mixing (recorded music), audio mixing * Emily Wright – audio engineering, engineering and vocal production * Sam Holland – engineering and background vocals *
Nicki Minaj Onika Tanya Maraj-Petty (; born December 8, 1982), known professionally as Nicki Minaj ( ), is a Trinidadian-born rapper based in the United States. She is known for her musical versatility, animated flow in her rapping, alter egos and accent ...
 – songwriter, background vocals and guest vocals * Aniela Gottwald – assistant engineer * John Hanes – mix engineer * Tim Roberts – assistant mix engineer * Stacey Barnett – background vocals * Bonnie McKee – background vocals and guest vocals * Patrizia Rogosch – background vocals * Tom Coyne – Audio mastering, mastering Credits adapted from ''Till the World Ends'' liner notes.


Charts


Weekly charts


Year-end charts


Certifications and sales


Release history


See also

* List of number-one dance singles of 2011 (U.S.)


References

{{Authority control 2011 singles 2010 songs Britney Spears songs Dance-pop songs Electropop songs Jive Records singles Song recordings produced by Max Martin Song recordings produced by Dr. Luke Song recordings produced by Billboard (record producer) Songs written by Max Martin Songs written by Dr. Luke Songs written by Alexander Kronlund Songs written by Kesha Kesha songs Music videos directed by Ray Kay Songs written by Nicki Minaj Nicki Minaj songs Number-one singles in Russia Songs written by R. Kelly Song recordings produced by R. Kelly Songs about dancing