is a Japanese company responsible for

brand management In marketing, brand management begins with an analysis on how a brand is currently perceived in the market, proceeds to planning how the brand should be perceived if it is to achieve its objectives and continues with ensuring that the brand is pe ...

, production, publishing,

marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...

, and

licensing A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another party (licensee) as an element of an agreeme ...

of the '' Pokémon''

franchise Franchise may refer to: Business and law * Franchising, a business method that involves licensing of trademarks and methods of doing business to franchisees * Franchise, a privilege to operate a type of business such as a cable television p ...

, which consists of

video game software Video games, also known as computer games, are electronic games that involves interaction with a user interface or input device such as a joystick, controller, keyboard, or motion sensing device to generate visual feedback. This feedback ...

, a

trading card game A collectible card game (CCG), also called a trading card game (TCG) among other names, is a type of card game that mixes strategy game, strategic deck building elements with features of trading cards, introduced with ''Magic: The Gathering'' in ...

, anime television series, films, manga, home entertainment products, merchandise, and other ventures. It was established through a joint investment by the three companies holding the copyright of ''Pokémon'': Nintendo,

Game Freak is a Japanese video game developer, best known as the primary developer of the mainline ''Pokémon'' series of role-playing video games published by Nintendo and The Pokémon Company. History Predating the video game company, ''Game Freak'' ...

, and Creatures. It was founded in April 1998 originally to operate the Pokémon Center stores in Japan before expanding to the entire franchise in October 2000 as it rebranded to its current name. The company is headquartered in the

Roppongi Hills is a development project in Tokyo and one of Japan's largest integrated property developments, located in the Roppongi district of Minato, Tokyo. Constructed by building tycoon Minoru Mori, the mega-complex incorporates office space, apartm ...

Mori Tower in Roppongi,

Minato, Tokyo is a special ward in Tokyo, Japan. It is also called Minato City in English. It was formed in 1947 as a merger of Akasaka, Azabu and Shiba wards following Tokyo City's transformation into Tokyo Metropolis. The modern Minato ward exhibits ...

. The company has separate subsidiaries that handle operations in different parts of the world, with the Pokémon Company International supporting the territories outside

Asia Asia (, ) is one of the world's most notable geographical regions, which is either considered a continent in its own right or a subcontinent of Eurasia, which shares the continental landmass of Afro-Eurasia with Africa. Asia covers an are ...

and being responsible for brand management, licensing, marketing, the ''Pokémon'' Trading Card Game, and the official ''Pokémon'' website on the territories outside Asia, including America and

Europe Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a subcontinent of Eurasia and it is located entirel ...

. Since 2001, The Pokémon Company has handled

publication To publish is to make content available to the general public.Berne Conve ...

of all ''Pokémon'' video games in Japan, while Nintendo handles distribution and worldwide publication. Both companies work together in localization, production, QA, and other aspects. The company is solely responsible for publishing and licensing mobile ''Pokémon'' titles, unlike console titles where it has help from Nintendo.

History

In 1998, Nintendo, Creatures, and Game Freak established in order to effectively manage the Pokémon Center stores in Japan. After the popularity of ''Pokémon Gold'' and ''Silver'', they received many merchandising proposals from around the world. Companies were interested in working with the Pokémon brand. At that time,

Tsunekazu Ishihara (born 27 November 1957) is a Japanese video game designer, director, producer and businessman who is the president of The Pokémon Company. Prior to working with the Pokémon series, Ishihara was part of Ape Inc. and worked on titles such as '' ...

of Creatures was the person in charge of approving licensed products. Because of the sheer volume of products, Ishihara thought it was too much work for one person to handle. At the same time, in order for the franchise to continue, Ishihara wished to further expand the franchise with long-term goals, such as continuing the anime series, and releasing a movie every year. It was then decided that a new organization was needed in order to gather together all the strands of brand management. This led the three companies to turn The Pokémon Center Company into The Pokémon Company in order to further expand its scope, responsibilities, and areas of business. According to

Satoru Iwata was a Japanese businessman, video game programmer, video game designer, and producer. He was the fourth president and chief executive officer (CEO) of Nintendo from 2002 until his death in 2015. He was a major contributor in broadening the app ...

, establishing The Pokémon Company was one of his first projects at Nintendo. Managing the Pokémon Center stores is still a pillar for the company. In total, there are stores in 11 locations:

Sapporo ( ain, サッ・ポロ・ペッ, Satporopet, lit=Dry, Great River) is a city in Japan. It is the largest city north of Tokyo and the largest city on Hokkaido, the northernmost main island of the country. It ranks as the fifth most populous cit ...

, Tohoku ( Sendai),

Tokyo Tokyo (; ja, 東京, , ), officially the Tokyo Metropolis ( ja, 東京都, label=none, ), is the capital and List of cities in Japan, largest city of Japan. Formerly known as Edo, its metropolitan area () is the most populous in the world, ...

, Skytree Town (Oshiage), Tokyo-Bay ( Chiba),

Yokohama is the second-largest city in Japan by population and the most populous municipality of Japan. It is the capital city and the most populous city in Kanagawa Prefecture, with a 2020 population of 3.8 million. It lies on Tokyo Bay, south of T ...

Nagoya is the largest city in the Chūbu region, the fourth-most populous city and third most populous urban area in Japan, with a population of 2.3million in 2020. Located on the Pacific coast in central Honshu, it is the capital and the most po ...

Kyoto Kyoto (; Japanese language, Japanese: , ''Kyōto'' ), officially , is the capital city of Kyoto Prefecture in Japan. Located in the Kansai region on the island of Honshu, Kyoto forms a part of the Keihanshin, Keihanshin metropolitan area along wi ...

Osaka is a designated city in the Kansai region of Honshu in Japan. It is the capital of and most populous city in Osaka Prefecture, and the third most populous city in Japan, following Special wards of Tokyo and Yokohama. With a population of ...

, Hiroshima and

Fukuoka is the sixth-largest city in Japan, the second-largest port city after Yokohama, and the capital city of Fukuoka Prefecture, Japan. The city is built along the shores of Hakata Bay, and has been a center of international commerce since anc ...

. The

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...

branch (Pokémon USA, Inc.) opened in 2001 to handle licensing overseas in the

Americas The Americas, which are sometimes collectively called America, are a landmass comprising the totality of North and South America. The Americas make up most of the land in Earth's Western Hemisphere and comprise the New World. Along with th ...

Nintendo Australia is a Japanese multinational video game company headquartered in Kyoto, Japan. It develops video games and video game consoles. Nintendo was founded in 1889 as by craftsman Fusajiro Yamauchi and originally produced handmade playing cards ...

is responsible for some licensing and marketing of ''Pokémon'' products in Australia and New Zealand because The Pokémon Company does not have an Australian branch. Since 2001, nearly all ''Pokémon'' products are represented as "©Pokémon" in the

copyright A copyright is a type of intellectual property that gives its owner the exclusive right to copy, distribute, adapt, display, and perform a creative work, usually for a limited time. The creative work may be in a literary, artistic, educatio ...

acknowledgments with the usual three of "©Nintendo", "© GAME FREAK inc." and "©

Creatures Inc. is a Japanese video game company affiliated with Game Freak, Nintendo and The Pokémon Company, and one of the owners of the Pokémon franchise. It was founded by Tsunekazu Ishihara in November 1995, with the assistance of then-president of HAL ...

" The three companies also have ownership of all of the ''Pokémon''-related trademarks in Japan while Nintendo is the sole owner of ''Pokémon''-related trademarks in other countries. Licensed toys are made by third- and second-party companies such as

Tomy is a Japanese entertainment company that makes children's toys and merchandise. It was created from a merger on March 1st 2006 of two companies: Tomy (founded in 1924 as Tomiyama, changing the name to Tomy in 1963) and long-time rival Ta ...

and Jazwares. In October 2001,

4Kids Entertainment 4Kids Entertainment, Inc. (formerly known as Leisure Concepts, Inc. and later known as 4Licensing Corporation) was an American licensing company. The company was previously also a film and television production company that produced English- dub ...

acquired a 3% stake in The Pokémon Company for an undisclosed sum. They liquidated this stake 4 years later for US$960,000. In 2006, Pokémon Korea, Inc. was founded to manage the company's operations in South Korea. Its headquarters is located in

Seoul Seoul (; ; ), officially known as the Seoul Special City, is the capital and largest metropolis of South Korea.Before 1972, Seoul was the ''de jure'' capital of the Democratic People's Republic of Korea (North Korea) as stated iArticle 103 of ...

. In 2009, Pokémon USA and Pokémon UK merged to become The Pokémon Company International, which handles American and European Pokémon operations under the administration of Kenji Okubo. The company's office in the United States is located in

Bellevue, Washington Bellevue ( ) is a city in the Eastside region of King County, Washington, United States, located across Lake Washington from Seattle. It is the third-largest city in the Seattle metropolitan area and has variously been characterized as ...

and its office in the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the European mainland, continental mainland. It comprises England, Scotlan ...

is located in

London London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...

. Some Australian operations are controlled by

. Pokémon Center Co., Ltd. was established in August 2011 to manage the Pokémon Center brand and stores in Japan. Its operations include operating the Pokémon Store and Pokémon Center stores, maintaining the Pokémon Stand vending machines and operating the Pokémon Center Online, as well as overseeing the design and manufacture of Japanese Pokémon Center brand merchandise. Yomiomi Uego is currently the president and CEO. In April 2022, The Pokémon Company International announced the acquisition of Millennium Print Group for an undisclosed sum. The printing company has already been producing and packing cards for the Pokémon Trading Card Game since 2015 after partnering up with The Pokémon Company. The move will not have a major effect on Millennium's day-to-day productions, with the company still operating as a separate entity; The Pokémon Company will instead be providing "investment and industry expertise" while assisting Millennium in expanding its capabilities and infrastructure. On June 1, 2022, it was announced that Pokémon creator and

co-founder

Junichi Masuda is a Japanese video game composer, director, designer, producer, singer, programmer and trombonist, best known for his work in the '' Pokémon'' franchise. He was a member of Game Freak where he was an employee and executive at the company si ...

left the company and would be part of The Pokémon Company at a position called ''Chief Creative Fellow'', being more involved with the franchise as a whole instead of just the video games.

List of works

Games

* ''Pokémon'' video game series ** List of ''Pokémon'' video games * ''

Pokémon Trading Card Game The , abbreviated as ''PTCG'' or ''Pokémon TCG'', is a collectible card game developed by Creatures Inc. based on the ''Pokémon'' franchise. It was first published in October 1996 by Media Factory in Japan. In the US, it was first published ...

'' * '' Pokémon Trading Figure Game''

Anime

* ''Pokémon'' anime television series * ''Pokémon'' anime film series

Books

* ''Pokémon'' manga * ''Pokémon Junior'' book series

Live-action film

* ''

Pokémon Detective Pikachu ''Detective Pikachu'' (also known as ''Pokémon: Detective Pikachu'' and released as in Japan after the original game) is a 2019 comedy film directed by Rob Letterman. Based on the ''Pokémon'' franchise, the film is a loose adaptation of the ...

References

External links

*
English website
{{DEFAULTSORT:Pokemon Company Pokémon Anime companies Anime industry Companies based in Tokyo Entertainment companies established in 1998 Entertainment companies of Japan Japanese companies established in 1998 Joint ventures Nintendo Video game companies established in 1998 Video game companies of Japan Video game publishers