The Pokémon Company (Pokémon USA)
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The Pokémon Company (Pokémon USA)
is a Japanese company responsible for brand management, production, publishing, marketing, and licensing of the '' Pokémon'' franchise, which consists of video game software, a trading card game, anime television series, films, manga, home entertainment products, merchandise, and other ventures. It was established through a joint investment by the three companies holding the copyright of ''Pokémon'': Nintendo, Game Freak, and Creatures. It was founded in April 1998 originally to operate the Pokémon Center stores in Japan before expanding to the entire franchise in October 2000 as it rebranded to its current name. The company is headquartered in the Roppongi Hills Mori Tower in Roppongi, Minato, Tokyo. The company has separate subsidiaries that handle operations in different parts of the world, with the Pokémon Company International supporting the territories outside Asia and being responsible for brand management, licensing, marketing, the ''Pokémon'' Trading Card ...
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Roppongi Hills Mori Tower
is a 54-story mixed-use skyscraper in Roppongi, Minato, Tokyo. Completed in 2003 and named after builder Minoru Mori, it is the centerpiece of the Roppongi Hills urban development. It is the sixth-tallest building in Tokyo at . The tower has a floor space area of 379,408 square meters (4,083,910 sq ft), making it one of the largest buildings in the world by this measure. The Mori Tower building is primarily used for office space, but it also includes retail stores, restaurants and other attractions. The Mori Art Museum is located on the 53rd floor and visitors can view the city from observation decks on the 52nd and 54th floors. The headquarters of Mori Building Company are located in this building. Facilities Mori Tower is a mixed-use facility that is used for retail and office space. The tower's first six floors house retail stores and restaurants. Mori Arts Center and Art Museum The Mori Arts Center is located on floors 49–54. This center includes various tourist at ...
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Brand Management
In marketing, brand management begins with an analysis on how a brand is currently perceived in the market, proceeds to planning how the brand should be perceived if it is to achieve its objectives and continues with ensuring that the brand is perceived as planned and secures its objectives. Developing a good relationship with target markets is essential for brand management. Tangible elements of brand management include the product itself; its look, price, and packaging, etc. The intangible elements are the experiences that the target markets share with the brand, and also the relationships they have with the brand. A brand manager would oversee all aspects of the consumer's brand association as well as relationships with members of the supply chain. Definitions In 2001, Hislop defined branding as "the process of creating a relationship or a connection between a company's product and emotional perception of the customer for the purpose of generating segregation among competiti ...
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Asia
Asia (, ) is one of the world's most notable geographical regions, which is either considered a continent in its own right or a subcontinent of Eurasia, which shares the continental landmass of Afro-Eurasia with Africa. Asia covers an area of , about 30% of Earth's total land area and 8.7% of Earth's total surface area. The continent, which has long been home to the majority of the human population, was the site of many of the first civilizations. Its 4.7 billion people constitute roughly 60% of the world's population. In general terms, Asia is bounded on the east by the Pacific Ocean, on the south by the Indian Ocean, and on the north by the Arctic Ocean. The border of Asia with Europe is a historical and cultural construct, as there is no clear physical and geographical separation between them. It is somewhat arbitrary and has moved since its first conception in classical antiquity. The division of Eurasia into two continents reflects East–West cultural, linguistic, ...
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Roppongi, Minato, Tokyo
is a district of Minato, Tokyo, Japan, famous for the affluent Roppongi Hills development area and popular night club scene. A few foreign embassies are located near Roppongi, and the night life is popular with locals and foreigners alike. It is in the central part of Tokyo, south of Akasaka and north of Azabu. History The name ''Roppongi'', which appears to have been coined around 1660, literally means "six trees". Six very old and large zelkova trees used to mark the area; the first three were cleared, and the last were destroyed during World War II. Another legend has it that the name comes from the fact that six ''daimyōs'' lived nearby during the Edo period, each with the kanji character for "tree" or a kind of tree in their names. Roppongi was not extensively populated until after the Meiji Restoration, although the area was trafficked for centuries and served as the site of the cremation of Shōgun Tokugawa Hidetada's wife in 1626.Gary CooperGood ol' six trees—the way ...
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Roppongi Hills
is a List of development projects in Tokyo, development project in Tokyo and one of Japan's largest Real estate development, integrated property developments, located in the Roppongi district of Minato, Tokyo. Constructed by building tycoon Minoru Mori, the mega-complex incorporates office space, apartments, shops, restaurants, cafés, movie theatres, a museum, a hotel, a major TV studio, an outdoor amphitheatre, and a few parks. The centerpiece is the 54-story Mori Tower. Mori's stated vision was to build an integrated development where high-rise inner-urban communities allow people to live, work, play, and shop in proximity to eliminate commuting time. He argued that this would increase leisure time, quality of life, and benefit Japan's national competitiveness. Seventeen years after the design's initial conception, the complex opened to the public on April 25, 2003. The architecture and use of space is documented in the book ''Six Strata: Roppongi Hills Redefined''. The de ...
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Home Video
Home video is prerecorded media sold or rented for home viewing. The term originates from the VHS and Betamax era, when the predominant medium was videotapes, but has carried over to optical disc formats such as DVD, Blu-ray and streaming media. In a different usage, "home video" refers to amateur video recordings, also known as home movies. The home-video business distributes films, television series, telefilms and other audiovisual media in the form of videos in various formats to the public. These are either bought or rented, and then watched privately in purchasers' homes. Most theatrically released films are now released on digital media, both optical and download-based, replacing the largely obsolete videotape medium. the Video CD format remained popular in Asia. DVDs are gradually losing popularity since the late 2010s and early 2020s, when streaming media became mainstream. History As early as 1906, various film entrepreneurs began to discuss the potential of home ...
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List Of Pokémon Manga
There are various '' Pokémon'' manga series, based on the ''Pokémon'' anime, video games, and trading card game. By 2000, the ''Pokémon'' manga series had sold over 7.25million tankobon volumes in the United States, including 1.001million copies of '' Pokémon: The Electric Tale of Pikachu'' volume 1, which is one of the best-selling single comic book in the United States since 1993. List of manga Released in English Manga released by Viz Media, Shogakukan Asia, and Chuang Yi Manga released by Viz and Chuang Yi Manga released by Viz and Shogakukan Asia Manga released by Viz *''Pokémon Pocket Comics: Black & White'' *''Pokémon Pocket Comics: Legendary Pokémon'' *''Pokémon Pocket Comics: XY'' Manga released by Chuang Yi Manga released by Shogakukan Asia Manga not released in English * ''How I Became a Pokémon Card'' (Pokémon Card Ni Natta Wake) by Kagemaru Himeno, an artist for the TCG. There are six volume ...
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List Of Pokémon Films
''Pokémon'' is a media franchise created by video game designer Satoshi Tajiri that centers on fictional creatures called Pokémon. , there have been 23 animated films and one live action film. The first nineteen animated films are based on the anime television series of the same name, with the original film being remade into the 22nd. The 20th, 21st and 23rd animated films are set in an alternate continuity to the anime. The films are produced by the animation studios OLM, Production I.G, Xebec, and Wit Studio, and distributed in Japan by Toho, with various studios distributing the films in North America. They were directed by Kunihiko Yuyama and Tetsuo Yajima, and written by Takeshi Shudo, Hideki Sonoda, Atsuhiro Tomioka, Shōji Yonemura, Eiji Umehara, and Aya Takaha. The first ''Pokémon'' animated film, '' Pokémon: The First Movie'', was released in Japan in 1998, which was remade into '' Mewtwo Strikes Back: Evolution''. A live-action film, ''Pokémon Detective Pikachu ...
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Pokémon (TV Series)
, abbreviated from the Japanese title of and currently branded in English as , is a Japanese anime television series, part of The Pokémon Company's ''Pokémon'' media franchise, which premiered on TV Tokyo in April 1997. The anime franchise consists of seven sequential series in Japan, each based on a main installment of the ''Pokémon'' video game series. In the international broadcasts, these series are split across 25 seasons, with the 25th season, '' Ultimate Journeys'', streaming on Netflix in the United States (with additional episodes to be released quarterly). Each of the series follows Ash Ketchum, a young trainer of fictional creatures called Pokémon. Joined by his partner Pokémon Pikachu and a rotating cast of human characters, Ash goes on a journey to become a "Pokémon Master", travelling through the various regions of the Pokémon world and competing in various Pokémon-battling tournaments known as the Pokémon League. The anime series is accompanied by ...
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Pokémon Trading Card Game
The , abbreviated as ''PTCG'' or ''Pokémon TCG'', is a collectible card game developed by Creatures Inc. based on the ''Pokémon'' franchise. It was first published in October 1996 by Media Factory in Japan. In the US, it was first published by Wizards of the Coast. In June 2003, Nintendo transferred the publishing rights from Wizards of the Coast to The Pokémon Company. As of March 2022, the game has sold over 43.2 billion cards worldwide. Gameplay The ''Pokémon Trading Card Game'' is a strategy-based card game that is usually played on a designated play-mat where two players (assuming the role of Pokémon trainer) use their Pokémon to battle each other. Each player puts one Pokémon into play as their Active Pokémon and attacks their opponent's Active Pokémon. A Pokémon that has sustained enough damage from attacks–that reaches or exceeds its HP–is referred to as being "Knocked Out". For each of the opponent's "Knocked Out" Pokémon the victor scores 1 Prize card, ...
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Pokémon (video Game Series)
is a series of video games developed by Game Freak and published by Nintendo and The Pokémon Company under the ''Pokémon'' media franchise. It was created by Satoshi Tajiri with assistance from Ken Sugimori, the first games, ''Pocket Monsters Red and Green'', were released in 1996 in Japan for the Game Boy, later released outside of Japan as ''Pokémon Red and Blue''. The main series of role-playing video games (RPGs), referred as the "core series" by their developers, have continued on each generation of Nintendo's handhelds. The most recently released core series game, ''Pokémon Scarlet and Violet,'' was released on November 18, 2022, for the Nintendo Switch. In terms of what each company does, Game Freak develop the main games; Creatures provides support through their Pokémon CG Studio which does 3D models for the pokémon in the games, as well as developing some spin-off titles; Nintendo was the original publisher of the series and since the 2000s, helps The Pokémo ...
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Media Franchise
A media franchise, also known as a multimedia franchise, is a collection of related media in which several derivative works have been produced from an original creative work of fiction, such as a film, a work of literature, a television program or a video game. Bob Iger, chief executive of the Walt Disney Company, defined the word ''franchise'' as “something that creates value across multiple businesses and across multiple territories over a long period of time.” Transmedia franchise A media franchise often consists of cross-marketing across more than one medium. For the owners, the goal of increasing profit through diversity can extend the commercial profitability of the franchise and create strong feelings of identity and ownership in its consumers. Those large groups of dedicated consumers create the franchise's fandom, which is the community of fans that indulge in many of its mediums and are committed to interacting with and keeping up with other consumers. Large franch ...
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