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Rhythm game or rhythm action is a
genre Genre () is any form or type of communication in any mode (written, spoken, digital, artistic, etc.) with socially-agreed-upon conventions developed over time. In popular usage, it normally describes a category of literature, music, or other f ...
of music-themed
action video game An action game is a video game genre that emphasizes physical challenges, including hand–eye coordination and reaction-time. The genre includes a large variety of sub-genres, such as fighting games, beat 'em ups, shooter games, and platform ga ...
that challenges a player's sense of
rhythm Rhythm (from Greek , ''rhythmos'', "any regular recurring motion, symmetry") generally means a " movement marked by the regulated succession of strong and weak elements, or of opposite or different conditions". This general meaning of regular re ...
. Games in the genre typically focus on
dance Dance is a performing art form consisting of sequences of movement, either improvised or purposefully selected. This movement has aesthetic and often symbolic value. Dance can be categorized and described by its choreography, by its repertoire ...
or the simulated performance of
musical instrument A musical instrument is a device created or adapted to make musical sounds. In principle, any object that produces sound can be considered a musical instrument—it is through purpose that the object becomes a musical instrument. A person who pl ...
s, and require players to press buttons in a sequence dictated on the screen. Many rhythm games include multiplayer modes in which players compete for the highest score or cooperate as a simulated
musical ensemble A musical ensemble, also known as a music group or musical group, is a group of people who perform instrumental and/or vocal music, with the ensemble typically known by a distinct name. Some music ensembles consist solely of instrumentalists ...
. Rhythm games often feature novel
game controller A game controller, gaming controller, or simply controller, is an input device used with video games or entertainment systems to provide input to a video game, typically to control an object or character in the game. Before the seventh generatio ...
s shaped like musical instruments such as guitars and drums to match notes while playing songs. Certain dance-based games require the player to physically dance on a mat, with pressure-sensitive pads acting as the input device. The 1996 title ''
PaRappa the Rapper is a rhythm video game developed by NanaOn-Sha and published by Sony Computer Entertainment for the PlayStation in Japan in 1996 and worldwide in 1997. Created by music producer Masaya Matsuura in collaboration with artist Rodney Greenblat, t ...
'' has been deemed the first influential rhythm game, whose basic template formed the core of subsequent games in the genre. In 1997,
Konami , is a Japanese multinational video game and entertainment company headquartered in Chūō, Tokyo, it also produces and distributes trading cards, anime, tokusatsu, pachinko machines, slot machines, and arcade cabinets. Konami has ca ...
's '' Beatmania'' sparked an emergent market for rhythm games in Japan. The company's music division,
Bemani , stylized as BEMANI, is Konami's music video game division. Originally named the Games & Music Division (G.M.D.), it changed its name in honor of its first and most successful game, '' Beatmania'', and expanded into other music-based games, m ...
, released a series of music-based games over the next several years. The most successful of these was the 1998 dance mat game '' Dance Dance Revolution'', which was the only Bemani title to achieve large-scale success outside Japan, and would see numerous imitations of the game from other publishers. Other Japanese games, particularly '' Guitar Freaks'', led to development of the '' Guitar Hero'' and ''
Rock Band A rock band or pop band is a small musical ensemble that performs rock music, pop music, or a related genre. A four-piece band is the most common configuration in rock and pop music. In the early years, the configuration was typically two gui ...
'' series that used instrument-shaped controllers to mimic the playing of actual instruments. Spurred by the inclusion of popular
rock music Rock music is a broad genre of popular music that originated as " rock and roll" in the United States in the late 1940s and early 1950s, developing into a range of different styles in the mid-1960s and later, particularly in the United States a ...
, the two series revitalized the rhythm genre in the Western Market, significantly expanded the console video game market and its demographics. The games provided a new source of revenue for the artists whose music appeared on the soundtracks. The later release of '' Rock Band 3'' as well as the even later '' Rocksmith'' would allow players to play the songs using a real electric guitar. By 2007 rhythm games were considered to be one of the most popular video game genres, behind other action games. However, by 2009, the market was saturated by spin-offs from the core titles, which led to a nearly 50% drop in revenue for music game publishers; within a few years, both series announced they would be taking a hiatus from future titles. Despite these setbacks, the rhythm game market continues to expand, introducing a number of dance-based games like
Ubisoft Ubisoft Entertainment SA (; ; formerly Ubi Soft Entertainment SA) is a French video game publisher headquartered in Saint-Mandé with development studios across the world. Its video game franchises include '' Assassin's Creed'', '' Far Cry'', ...
's '' Just Dance'' and Harmonix's ''
Dance Central ''Dance Central'' is a music rhythm game series developed by Harmonix, creators of the '' Guitar Hero'' and '' Rock Band'' franchises. Series Dance Central (2010) ''Dance Central'' was released exclusively for the Xbox 360 and was a launch t ...
'' that incorporate the use of motion controllers and camera-based controls like the
Kinect Kinect is a line of motion sensing input devices produced by Microsoft and first released in 2010. The devices generally contain RGB cameras, and infrared projectors and detectors that map depth through either structured light or time of fli ...
. Existing games also continue to thrive on new business models, such as the reliance on
downloadable content Downloadable content (DLC) is additional content created for an already released video game, distributed through the Internet by the game's publisher. It can either be added for no extra cost or it can be a form of video game monetization, enabli ...
to provide songs to players. The introduction of the eighth generation of console hardware has also spurred return of Activision's ''Guitar Hero'' and Harmonix's ''Rock Band'' titles in late 2015.


Definition and game design

Rhythm game, or rhythm action, is a subgenre of
action game An action game is a video game genre that emphasizes physical challenges, including hand–eye coordination and reaction-time. The genre includes a large variety of sub-genres, such as fighting games, beat 'em ups, shooter games, and platform g ...
that challenges a player's sense of rhythm. The genre includes dance games such as '' Dance Dance Revolution'' and music-based games such as '' Donkey Konga'' and '' Guitar Hero''. Games in the genre challenge the player to press buttons at precise times: the screen shows which button the player is required to press, and the game awards points both for accuracy and for synchronization with the beat. The genre also includes games that measure rhythm and pitch, in order to test a player's singing ability, and games that challenge the player to control their volume by measuring how hard they press each button.Smith, David (2002-04-14)
"Mad Maestro"
. IGN. Retrieved 2009-04-04.
While songs can be sight read, players usually practice to master more difficult songs and settings. Certain rhythm games offer a challenge similar to that of Simon says, in that the player must watch, remember, and repeat complex sequences of button-presses. Rhythm-action can take a
minigame A minigame (also spelled mini game and mini-game, sometimes called a subgame or microgame) is a short game often contained within another video game. A minigame contains different gameplay elements, and is often smaller or more simplistic, than t ...
format with some games blending rhythm with other genres or entirely comprising minigame collections. In some rhythm games, the screen displays an avatar who performs in reaction to the player's controller inputs. However, these graphical responses are usually in the background, and the avatar is more important to spectators than it is to the player.Gerstmann, Jeff (2003-11-10)
"Karaoke Revolution Review
".
GameSpot ''GameSpot'' is an American video gaming website that provides news, reviews, previews, downloads, and other information on video games. The site was launched on May 1, 1996, created by Pete Deemer, Vince Broady and Jon Epstein. In addition ...
. Retrieved 2009-04-03.
In single-player modes, the player's avatar competes against a computer-controlled opponent, while
multiplayer A multiplayer video game is a video game in which more than one person can play in the same game environment at the same time, either locally on the same computing system ( couch co-op), on different computing systems via a local area network, or ...
modes allow two player-controlled avatars to compete head-to-head. The popularity of rhythm games has created a market for speciality input devices.Rollings & Adams, p. 442 These include controllers that emulate musical instruments, such as guitars, drums, or maracas. A dance mat, for use in dancing games, requires the player to step on pressure-sensitive pads. However, most rhythm games also support more conventional input devices, such as control pads.


History


Origins and popularity in Japan (1970s–2000)

In the early 1970s, Kasco (Kansei Seiki Seisakusho) created a rhythm-based electro-mechanical
arcade game An arcade game or coin-op game is a coin-operated entertainment machine typically installed in public businesses such as restaurants, bars and amusement arcades. Most arcade games are presented as primarily games of skill and include arcade vi ...
, designed by Kenzou Furukawa and produced by Kenji Nagata. According to Nagata, it was Furukawa's "idea for a game where you’d lift girls skirts in time to some rhythm", inspired by the 1969 Japanese ''Oh! Mouretsu'' commercials. The arcade game was released in Japan. Arcades in Japan are called Game Center (ゲームセンター), or simply known as ゲーセン (''Gēsen''). Another early rhythm-based
electronic game An electronic game is a game that uses electronics to create an interactive system with which a player can play. Video games are the most common form today, and for this reason the two terms are often used interchangeably. There are other common ...
was the
handheld game A handheld game console, or simply handheld console, is a small, portable self-contained video game console with a built-in screen, game controls and speakers. Handheld game consoles are smaller than home video game consoles and contain the con ...
'' Simon'', created in 1978 by Ralph Baer (who created the Magnavox Odyssey) and
Howard Morrison Sir Howard Leslie Morrison (18 August 1935 – 24 September 2009) was a New Zealand entertainer. From 1964 until his death in 2009, he was one of New Zealand's leading television and concert performers. Early life Of Māori (Te Arawa), Iris ...
. The game used the "
call and response Call and response is a form of interaction between a speaker and an audience in which the speaker's statements ("calls") are punctuated by responses from the listeners. This form is also used in music, where it falls under the general category of ...
" mechanic, in which players take turns repeating increasingly complicated sequences of button presses. Human Entertainment's ''
Dance Aerobics ''Dance Aerobics'', released in Japan as , is a music video game developed by Human Entertainment for the Nintendo Entertainment System. It was released in Japan by Bandai in February 1987 and North America by Nintendo in March 1989. It is t ...
'' was an early rhythm-based video game released in 1987, and allows players to create music by stepping on
Nintendo is a Japanese multinational video game company headquartered in Kyoto, Japan. It develops video games and video game consoles. Nintendo was founded in 1889 as by craftsman Fusajiro Yamauchi and originally produced handmade playing cards ...
's Power Pad peripheral for the NES
video game console A video game console is an electronic device that outputs a video signal or image to display a video game that can be played with a game controller. These may be home consoles, which are generally placed in a permanent location connected to ...
. The 1996 title ''
PaRappa the Rapper is a rhythm video game developed by NanaOn-Sha and published by Sony Computer Entertainment for the PlayStation in Japan in 1996 and worldwide in 1997. Created by music producer Masaya Matsuura in collaboration with artist Rodney Greenblat, t ...
'' has been credited as the first true rhythm game,Kasavin, Greg (2006-01-28)
"The GameSpot Top 10 Rhythm Games: PaRappa the Rapper"
.
GameSpot ''GameSpot'' is an American video gaming website that provides news, reviews, previews, downloads, and other information on video games. The site was launched on May 1, 1996, created by Pete Deemer, Vince Broady and Jon Epstein. In addition ...
. Retrieved 2009-04-03.
and as one of the first music-based games in general. It requires players to press buttons in the order that they appear on the screen, a basic mechanic that formed the core of future rhythm games. The success of ''PaRappa the Rapper'' sparked the popularity of the music game genre.Webster, Andrew (2008)
"Roots of rhythm: a brief history of the music game genre"
.
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. Retrieved 2011-10-13.
In 1997,
Konami , is a Japanese multinational video game and entertainment company headquartered in Chūō, Tokyo, it also produces and distributes trading cards, anime, tokusatsu, pachinko machines, slot machines, and arcade cabinets. Konami has ca ...
released the DJ-themed rhythm game '' Beatmania'' in Japanese arcades. Its
arcade cabinet An arcade cabinet, also known as an arcade machine or a coin-op cabinet or coin-op machine, is the housing within which an arcade game's electronic hardware resides. Most cabinets designed since the mid-1980s conform to the Japanese Amusement Mac ...
features buttons similar to those of a musical keyboard, and a rubber pad that emulates a vinyl record.Ashcraft, p. 54 ''Beatmania'' was a surprise hit, inspiring Konami's Games and Music Division to change its name to
Bemani , stylized as BEMANI, is Konami's music video game division. Originally named the Games & Music Division (G.M.D.), it changed its name in honor of its first and most successful game, '' Beatmania'', and expanded into other music-based games, m ...
in honor of the game, and to begin experimenting with other rhythm game concepts.Ashcraft, p. 56 Its successes include '' GuitarFreaks'', which features a guitar-shaped controller, and 1998's ''
Pop'n Music , commonly abbreviated as ''Pop'n'', ''PM'' or ''PNM'' and stylized as ''pop'n music'', is a music video game series in the Bemani series made by Konami. The games are known for their bright colors, upbeat songs, and cute cartoon character graphic ...
'', a game similar to ''Beatmania'' in which multiple colorful buttons must be pressed. While the ''GuitarFreaks'' franchise continues to receive new arcade releases in Japan, it was never strongly marketed outside of the country. This allowed
Red Octane RedOctane, Inc. was an American electronic entertainment company best known for producing the ''Guitar Hero'' series, beginning in November 2005. RedOctane became a wholly owned subsidiary of Activision in 2006. In February 2010, Activision clos ...
and Harmonix to capitalize on the formula in 2005 with the Western-targeted '' Guitar Hero''. In general, few Japanese arcade rhythm games were exported abroad because of the cost of producing the peripherals and the resulting increases in retail prices. The 1999 Bemani title '' DrumMania'' featured a drum kit controller, and could be linked with ''GuitarFreaks'' for simulated
jam session A jam session is a relatively informal musical event, process, or activity where musicians, typically instrumentalists, play improvised solos and vamp over tunes, drones, songs, and chord progressions. To "jam" is to improvise music without ...
s. Similarly, this concept was later appropriated by Harmonix for their game ''
Rock Band A rock band or pop band is a small musical ensemble that performs rock music, pop music, or a related genre. A four-piece band is the most common configuration in rock and pop music. In the early years, the configuration was typically two gui ...
''. '' Dance Dance Revolution'', released in 1998, is a rhythm game in which players dance on pressure-sensitive pads in an order dictated by on-screen instructions.Ashcraft, pp. 52–53 The game was highly successful both in and outside Japan, unlike games such as ''GuitarFreaks'', ''DrumMania'' and ''Beatmania'', though the latter had some success in Europe. Released the same year,
Enix was a Japanese video game publisher that produced video games, anime and manga. Enix is known for publishing the ''Dragon Quest'' series of role-playing video games. The company was founded by Yasuhiro Fukushima on September 22, 1975, as . Th ...
's ''
Bust a Groove ''Bust a Groove'' is a hybrid music/fighting video game for the Sony PlayStation released in 1998. The game was developed by Metro and published by Enix in Japan, brought to the U.S. by 989 Studios and to Europe by Sony Computer Entertainment Eur ...
'' features a similar focus on dancing but employs a more conventional input method. The game contains competitive one-on-one battles, and grants the player more freedom than typical rhythm games. NanaOn-Sha, the creators of ''PaRappa the Rapper'', released ''
Vib-Ribbon is a rhythm video game developed by NanaOn-Sha and published by Sony Computer Entertainment. It was released for the PlayStation in Japan on December 9, 1999, and in Europe on September 1, 2000. Although the original PlayStation version was nev ...
'' in 1999. It eschews instrument-shaped controllers; instead, players maneuver the protagonist through an obstacle course by pressing buttons at correct times. The game's levels are generated by the background music, which players may change by inserting audio CDs. While it was praised for its unique style and artistry, ''Vib-Ribbon''s simple
vector graphics Vector graphics is a form of computer graphics in which visual images are created directly from geometric shapes defined on a Cartesian plane, such as points, lines, curves and polygons. The associated mechanisms may include vector display ...
proved difficult to market, and the game was never released in North America.Calvert, Justin (2006-01-28)
"The GameSpot Top 10 Rhythm Games: Vib-Ribbon"
.
GameSpot ''GameSpot'' is an American video gaming website that provides news, reviews, previews, downloads, and other information on video games. The site was launched on May 1, 1996, created by Pete Deemer, Vince Broady and Jon Epstein. In addition ...
. Retrieved 2009-04-03.
Sega's '' Samba de Amigo'', released in arcades in 1999 and on the Dreamcast in 2000, features maraca-shaped, motion-sensitive controllers. The game allows for two-player gameplay, provides a spectacle for onlookers and allows players to socialise while gaming. In 2000, '' Taiko no Tatsujin'' combined traditional Japanese drums with contemporary pop music, and became highly successful in Japanese arcades. The game was later released on consoles in the West as ''
Taiko Drum Master ''Taiko: Drum Master'', also known as ''Taiko no Tatsujin: Taiko Drum Master'' (太鼓の達人 TAIKO DRUM MASTER) in Japan, is a rhythm game developed and published by Namco for the Sony PlayStation 2 as part of the popular Japanese video game ...
'', and the franchise continues to receive new installments in Japan. ''
Gitaroo Man ''Gitaroo Man'' is a rhythm video game developed by iNiS and published by Koei for PlayStation 2. The game features visual production by Mitsuru Nakamura and an original soundtrack by Japanese band COIL. The game was released in Japan on June 21 ...
'' featured a guitar-playing protagonist four years before the release of ''Guitar Hero'', though the game employed a conventional rather than guitar-shaped controller.


Popularity in the West (2001–2004)

Harmonix was formed in 1995 from a computer music group at MIT. Beginning in 1998, the company developed music games inspired by ''PaRappa the Rapper''. In 2001, the company released ''
Frequency Frequency is the number of occurrences of a repeating event per unit of time. It is also occasionally referred to as ''temporal frequency'' for clarity, and is distinct from ''angular frequency''. Frequency is measured in hertz (Hz) which is eq ...
'', which puts the player in control of multiple instrument tracks. Ryan Davis of
GameSpot ''GameSpot'' is an American video gaming website that provides news, reviews, previews, downloads, and other information on video games. The site was launched on May 1, 1996, created by Pete Deemer, Vince Broady and Jon Epstein. In addition ...
wrote that the game provides a greater sense of creative freedom than earlier rhythm titles. ''Frequency'' was critically acclaimed; however, marketing was made difficult by the game's abstract style, which removed the player's ability to perform for onlookers. In 2003, Harmonix followed up ''Frequency'' with the similar ''
Amplitude The amplitude of a periodic variable is a measure of its change in a single period (such as time or spatial period). The amplitude of a non-periodic signal is its magnitude compared with a reference value. There are various definitions of am ...
''. The company later released a more socially driven,
karaoke Karaoke (; ; , clipped compound of Japanese ''kara'' "empty" and ''ōkesutora'' "orchestra") is a type of interactive entertainment usually offered in clubs and bars, where people sing along to recorded music using a microphone. The music is ...
-themed music game in '' Karaoke Revolution'' (2003). '' Donkey Konga'', a
GameCube The is a home video game console developed and released by Nintendo in Japan on September 14, 2001, in North America on November 18, 2001, and in PAL territories in 2002. It is the successor to the Nintendo 64 (1996), and predecessor of the ...
title developed by
Namco was a Japanese multinational video game and entertainment company, headquartered in Ōta, Tokyo. It held several international branches, including Namco America in Santa Clara, California, Namco Europe in London, Namco Taiwan in Kaohsiun ...
and released in 2003, achieved widespread success by leveraging Nintendo's '' Donkey Kong'' brand.


Peripheral-based games (2005–2013)

In 2005, ''Gitaroo Mans creator Keiichi Yano released '' Osu! Tatakae! Ouendan'', a rhythm game for the
Nintendo DS The is a handheld game console produced by Nintendo, released globally across 2004 and 2005. The DS, an initialism for "Developers' System" or "Dual Screen", introduced distinctive new features to handheld games: two LCD screens working in t ...
that utilizes the handheld's
touchscreen A touchscreen or touch screen is the assembly of both an input ('touch panel') and output ('display') device. The touch panel is normally layered on the top of an electronic visual display of an information processing system. The display is ofte ...
features. It became a highly demanded import title, which led to the release of an altered version of the game in the West—'' Elite Beat Agents''—and a sequel in Japan. Also in 2005, Harmonix and the small publisher RedOctane released ''Guitar Hero'', a game inspired by Bemani's ''GuitarFreaks''. However, instead of the Japanese pop that comprises the earlier title's soundtrack, ''Guitar Hero'' features Western rock music. The game reinvigorated the rhythm genre, which had stagnated because of a flood of ''Dance Dance Revolution'' sequels and imitations. ''Guitar Hero'' spawned several sequels, and the franchise overall earned more than $1 billion, with the third installment ranking as the best selling game in North America in 2007. Harmonix followed ''Guitar Hero'' with the ''Rock Band'' franchise, which also earned over $1 billion. ''Rock Band'' titles support multiple instrument controllers and cooperative multiplayer, allowing players to play as a full band.2009-03-26
"Rock Band(R) Franchise Officially Surpasses $1 Billion in North American Retail Sales, According to the NPD Group(1)"
.
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. Retrieved 2009-04-03.
The ''Guitar Hero'' franchise followed suit with the band-oriented, Neversoft-developed '' Guitar Hero World Tour''. ''Guitar Hero'' installments based on specific bands, such as
Metallica Metallica is an American heavy metal band. The band was formed in 1981 in Los Angeles by vocalist/guitarist James Hetfield and drummer Lars Ulrich, and has been based in San Francisco for most of its career. The band's fast tempos, instrume ...
and
Aerosmith Aerosmith is an American rock band formed in Boston in 1970. The group consists of Steven Tyler (lead vocals), Joe Perry (guitar), Tom Hamilton (bass), Joey Kramer (drums) and Brad Whitford (guitar). Their style, which is rooted in blues ...
, were also published.Cochrane, Greg (2008-12-16)
"Rock bands turn to Guitar Hero"
. BBC ''
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''. Retrieved 2009-04-03.
Additional songs for ''Guitar Hero'' and ''Rock Band'' were made available for purchase via the Internet, which generated further revenue. Artists whose work is featured in the games receive royalties, and the increased publicity in turn generates further sales of their music. The success of the ''Guitar Hero'' and ''Rock Band'' franchises widened the console video game market and its demographics, and the popularity of the genre drove increased sales of consoles. In 2008, it was reported that music games had become the second most popular video game genre (behind action) in the United States, with 53% of players being female. At its height in 2008, music games represented about 18% of the video game market. Video game industry analysts considered 2009 to be a critical year for rhythm games, and they believed that it would allow them to gauge the future success of the genre. Both the ''Guitar Hero'' and ''Rock Band'' franchises were expanded, and they received entries for handheld gaming devices and mobile phones. Specialized titles that targeted specific genres and demographics, such as '' Band Hero'' for pop music and '' Lego Rock Band'' for younger players, were released. Sales of music games were down in the first half of the year. This decline was attributed to fewer purchases of instrument controllers; it was assumed that players had already bought such controllers and were reusing them. While analysts had expected that United States sales of '' Guitar Hero 5'' and '' The Beatles: Rock Band'' would be high—close to or exceeding one million units each in the first month of their release—sales only reached roughly half of those projections. The failure to meet sales projections was partly attributed to the impact of the
late-2000s recession The Great Recession was a period of marked general decline, i.e. a recession, observed in national economies globally that occurred from late 2007 into 2009. The scale and timing of the recession varied from country to country (see map). At t ...
on the video game industry; Harmonix's CEO Alex Rigopolis considered that at the time, both ''Guitar Hero'' and ''Rock Band'' were the most expensive video games on the market. Analysts also considered it to be a sign of market saturation. Further contributing to the decline was genre stagnation; the franchises retained the same basic gameplay over several iterations, giving consumers less incentive to buy additional titles. Harmonix CEO Alex Rigopulos felt that the aggressive competition between the ''Rock Band'' and ''Guitar Hero'' brands on the belief that the market could only support one franchise also contributed to the decline of these games. As a result, analysts lowered their expectations for future music games; for example, projections of first quarter U.S. sales of '' DJ Hero'', a ''Guitar Hero'' "spin-off", were reduced from 1.6 million units to only 600,000. Sales of rhythm games, which totalled $1.47 billion in 2008, reached only $700 million in 2009. Analysts predicted that the market would settle at the same "healthy" $500–600 million level of the ''Call of Duty'' series. Wedbush Securities analyst
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concluded that the saturation of the rhythm game market accounted for one-third of the industry's 12% sales decline in 2009. The fallout of the weakening rhythm game market affected game developers, publishers and distributors. Companies in the latter two categories believed that most consumers would own at least one set of instrument controllers by 2010, which would increase the importance of software and downloadable content sales. Activision scaled back its 2010 ''Guitar Hero'' release schedule to just two games, reducing the number of SKUs from 25 in 2009 to 10 in 2010. The company closed several in-house developers, including RedOctane, Neversoft's ''Guitar Hero'' division, and
Underground Development Underground Development, Ltd. (formerly Z-Axis, Ltd.) was an American video game developer based in Foster City, California. The company was founded in 1994 by David Luntz and sold to Activision in May 2002. Following a rebranding to Undergrou ...
. Viacom, which had paid Harmonix $150 million following the success of ''Rock Band'' in 2007, began seeking a "substantial" refund on that investment after weak sales in 2009. Viacom also sought to negotiate new deals with music publishers to reduce the costs of the ''Rock Band'' series' licensed music. Ultimately, the company began to seek a buyer for Harmonix during the third quarter of 2010. In 2010, rhythm game developers included new features in their products. For example, '' Rock Band 3'' and '' Power Gig: Rise of the SixString'' support guitar controllers with strings, and both contain modes that teach players accurate fingering. Despite this new content, sales of music games faltered in 2010. ''Guitar Hero: Warriors of Rock'' and ''DJ Hero 2'' sold only 86,000 and 59,000 copies, respectively, in North America during their first week on the market. This was in sharp contrast to ''Guitar Hero III'', which had sold nearly 1.4 million units in its first week in 2008. Through October 2010, music games achieved net sales of around $200 million, one-fifth of the genre's revenue during the same period in 2008. Analysts believed that the market likely would not break $400 million in revenue by the end of the year. End year sales were less than $300 million. By the end of 2010, the instrument controller-based rhythm market was considered "well past its prime", and developers shifted their focus to downloadable content and potential integration with motion control systems. In late 2010, Viacom sold Harmonix to an investment-backed group and allowed it to continue developing ''Rock Band'' and ''Dance Central''. Citing the downturn in rhythm games, Activision shuttered their ''Guitar Hero'' division in February 2011. Analysts suggested that the market for peripheral-based rhythm games may remain stagnant for three to five years, after which sales could resurge because of digital distribution models or the release of new video game consoles. However, by 2013, the era of peripheral-based music games was considered at an end, as Harmonix announced that it would cease regular updates of ''Rock Band'' downloadable content on April 2, 2013 as the company shifts to newer games.


Rhythm games for young girls (2004–present)

In Japanese amusement arcade, arcade-based
collectible card game A collectible card game (CCG), also called a trading card game (TCG) among other names, is a type of card game that mixes strategy game, strategic deck building elements with features of trading cards, introduced with ''Magic: The Gathering'' in ...
s became popular. In 2004,
Sega is a Japanese multinational video game and entertainment company headquartered in Shinagawa, Tokyo. Its international branches, Sega of America and Sega Europe, are headquartered in Irvine, California and London, respectively. Its division ...
released Oshare Majo: Love and Berry which was a fashion coordinate game with collectible card game and rhythm game elements. The Oshare Majo was a big hit in Japan「ラブ and ベリー」に母娘がハマる理由 (1/2)
, ITmedia, August 31, 2006
and then other game companies also entered in this game genre. *
Sega is a Japanese multinational video game and entertainment company headquartered in Shinagawa, Tokyo. Its international branches, Sega of America and Sega Europe, are headquartered in Irvine, California and London, respectively. Its division ...
Oshare Majo: Love and Berry (2004–2008) and LilPri (2009–2011) *
Taito is a Japanese company that specializes in video games, toys, arcade cabinets and game centers, based in Shinjuku, Tokyo. The company was founded by Michael Kogan in 1953 as the importing vodka, vending machines and jukeboxes into Japan. I ...
– (2006–2007) *
Atlus is a Japanese video game developer, publisher, arcade manufacturer and distribution company based in Tokyo. A subsidiary of Sega, the company is known for video game series such as '' Megami Tensei'', '' Persona'', '' Etrian Odyssey'' and ...
Kirarin Revolution: Happy Idol Life (2006–2009) and Gokujō!! Mecha Mote Iinchō: KuruMote Girls Contest! (2009–2011) * Tomy – (2006–2010), Pretty Rhythm (2010–2014), PriPara (2014–2017), Idol Time PriPara (2017–2018),
Kiratto Pri Chan , short for ''Sparkling Prism☆Channel'', is a Japanese arcade game by Takara Tomy Arts. It is the successor to ''Pretty Rhythm'', '' PriPara'', ''Idol Time PriPara'' and the third entry in Takara Tomy's ''Pretty Series''. An anime telev ...
(2018–2021) and
Waccha PriMagi! is a Japanese arcade game by Takara Tomy Arts. It is the successor to ''Pretty Rhythm'', '' PriPara'', ''Idol Time PriPara'', '' Kiratto Pri☆Chan'' and the fourth entry in Takara Tomy's ''Pretty Series''. Plot "PriMagi", is a form of en ...
(2021–) *
Bandai is a Japanese multinational corporation, multinational toy manufacturer and distributor headquartered in Taitō, Tokyo. Its international branches, Bandai Namco Toys & Collectables America and Bandai UK, are respectively headquartered in Irvine ...
Pretty Cure: Data Carddass series (2007–2017) and Aikatsu! (2012–) *
Konami , is a Japanese multinational video game and entertainment company headquartered in Chūō, Tokyo, it also produces and distributes trading cards, anime, tokusatsu, pachinko machines, slot machines, and arcade cabinets. Konami has ca ...
Otocadoll is a Japanese arcade game developed by Konami , is a Japanese multinational video game and entertainment company headquartered in Chūō, Tokyo, it also produces and distributes trading cards, anime, tokusatsu, pachinko machines, slo ...
(2015–) Those games have only aimed at young girls, however some of those games also hit at some adults which are often mentioned as " Ōkina otomodachi" (lit. Big Friends). In 2016, as for PriPara, Tomy mentioned that "When all users
f the game F, or f, is the sixth letter in the Latin alphabet, used in the modern English alphabet, the alphabets of other western European languages and others worldwide. Its name in English is ''ef'' (pronounced ), and the plural is ''efs''. His ...
are counted as its main target of from 6 to 9 years old apanesegirls, we succeed to expand the market scale as many as every one of the main target." in its financial results.


Virtual idol rhythm games (2008–present)

Virtual idol rhythm games grew in popularity in Japan out of two different media segments. One was ''
The Idolmaster is a Japanese media franchise that began in 2005 with a Life simulation game, raising simulation and Rhythm game, rhythm video game series created by Bandai Namco Entertainment (formerly Namco). The series primarily centers on the career of a pr ...
'' series of games developed by
Bandai Namco Entertainment is a Japanese multinational video game publisher headquartered in Minato-ku, Tokyo. Its international branches, Bandai Namco Entertainment America and Bandai Namco Entertainment Europe, are respectively headquartered in Irvine, California and ...
first released as an arcade game in 2005. Initial games had players taking the role of a manager of rising stars (idols) managing their schedules through mini-games, which include performing in auditions similar to a rhythm game approach. The other direction came from the introduction of the virtual idol of
Hatsune Miku , also called Miku Hatsune, and officially code-named CV01, is a Vocaloid software voicebank developed by Crypton Future Media and its official anthropomorphic mascot character, a 16-year-old girl with long, turquoise twintails. Miku's pers ...
by
Crypton Future Media , or simply Crypton, is a Japanese media company based in Sapporo, Japan. It develops, imports, and sells products for music, such as sound generator software, sampling CDs and DVDs, and sound effect and background music libraries. The company a ...
for its line of
Vocaloid is a singing voice synthesizer software product. Its signal processing part was developed through a joint research project led by Kenmochi Hideki at the Pompeu Fabra University in Barcelona, Spain, in 2000 and was not originally intended to b ...
sound synthesis software in 2007. Using Vocaloid, software users could have Miku mimic singing and dancing to the music created in Vocaloid, and many of these videos became popular on the Japanese media sharing site Niconico. The popularity of the Miku's videos led to other similar videos based on other popular characters including those out of the ''Idolmaster'' series. The next ''Idolmaster'' game, ''
The Idolmaster Live For You! is a live simulation video game developed and published by Namco Bandai Games for the Xbox 360. It was released in Japan on February 28, 2008, as a sequel to ''The Idolmaster''. The gameplay in ''Live For You!'' focuses on coordinating the conce ...
'' in 2008, focused more on the performance mini-games, which led for most remaining games of the series to be virtual idol rhythm games. Similarly, as Crypton continue to expand on Miku and other virtual idols for Vocaloid, they expanded to licensing those idols for video games, collaborating with
Sega is a Japanese multinational video game and entertainment company headquartered in Shinagawa, Tokyo. Its international branches, Sega of America and Sega Europe, are headquartered in Irvine, California and London, respectively. Its division ...
to create the '' Hatsune Miku: Project DIVA'' debuting in 2009. These games were initially mostly for consoles, but
mobile game A mobile game, or smartphone game, is a video game that is typically played on a mobile phone. The term also refers to all games that are played on any portable device, including from mobile phone ( feature phone or smartphone), tablet, PDA to ...
versions of these series appeared in 2012 ('' Miku Flick'' for the Miku series) and 2013 (''
The Idolmaster Shiny Festa is a series of three Japanese rhythm video games developed and published by Bandai Namco Games. The games are part of ''The Idolmaster'' franchise, and were originally released on October 25, 2012 as , , and for the PlayStation Portable in Jap ...
''), and numerous mobile-based virtual idol rhythm games followed, such as ''
Love Live! is a Japanese multimedia project created by Hajime Yatate and Sakurako Kimino and co-produced by Kadokawa through ASCII Media Works; Bandai Namco Music Live through music label Lantis; and animation studio Bandai Namco Filmworks (formerly kno ...
'', '' BanG Dream!'', and '' Uta no Prince-sama''. Many of these games were freemium games based on existing anime or manga properties, and typically included gacha-type mechanisms to be profitable.


Future directions (2010–present)

With the introduction of motion controllers for the Xbox 360 (
Kinect Kinect is a line of motion sensing input devices produced by Microsoft and first released in 2010. The devices generally contain RGB cameras, and infrared projectors and detectors that map depth through either structured light or time of fli ...
) and the PlayStation 3 ( PlayStation Move) in 2010 and 2011, some analysts stated that the rhythm market would resurge thanks to dance- and band-based games that use platform-agnostic controllers. Dance games such as Ubisoft's '' Just Dance'', Harmonix's ''
Dance Central ''Dance Central'' is a music rhythm game series developed by Harmonix, creators of the '' Guitar Hero'' and '' Rock Band'' franchises. Series Dance Central (2010) ''Dance Central'' was released exclusively for the Xbox 360 and was a launch t ...
'' and '' Michael Jackson: The Experience'' were based on new motion sensing technologies. Industry pundits believed that, because sales of peripheral-based music games are lagging and the popularity of pop music is surging, dance-based games would continue to thrive. ''Just Dance'' and ''Dance Central'' boosted the rhythm genre's late-2010 sales; the latter was the top-selling game for the Kinect in North America in November 2010. Both games helped the genre increase its sales by 38% over November 2009, according to NPD. Harmonix is expected to post more than $100 million in profit for 2011 buoyed by sales of ''Dance Central'' and downloadable content for the game, according to Bloomberg. The first ''Just Dance'' game (2009) overcame a poor critical reception to topple '' Call of Duty: Modern Warfare 2'''s best-seller status, while ''
Just Dance 2 ''Just Dance 2'' is a 2010 dance rhythm game developed by Ubisoft Paris and Ubisoft Milan and published by Ubisoft. The game was released exclusively for the Wii on October 12, 2010, in North America and in Australia and Europe on October 14, 2010 ...
'' (2010) became the best selling non-Nintendo game for the Wii. The ''Just Dance'' series competed with top action franchises for sales. '' Tap Tap Revenge'', the first installment of the iPhone rhythm series ''
Tap Tap ''Tap taps'' ( ht, Taptap, ) are gaily painted buses or pick-up trucks with metal coversHa ...
'', was the platform's most downloaded game in 2008. The ''Tap Tap'' franchise ultimately generated 15 million downloads and received a
Guinness World Record ''Guinness World Records'', known from its inception in 1955 until 1999 as ''The Guinness Book of Records'' and in previous United States editions as ''The Guinness Book of World Records'', is a reference book published annually, listing world ...
as the "most popular iPhone game series". Over the course of 2014, the phenomenon of indie games produced several variations of the genre. The game
Jungle Rumble ''Jungle Rumble: Freedom, Happiness, and Bananas'' is a 2014 independent video game developed and published by American indie studio Disco Pixel. The game is a crossover between a rhythm game and a real-time strategy video game in which the playe ...
uses a mechanic where players drum on a touch screen to control the game. Different rhythms correspond with different verbs to control entities in an RTS like environment. The game ''
Crypt of the NecroDancer ''Crypt of the NecroDancer'' is a roguelike rhythm video game developed and published by Canadian independent game studio Brace Yourself Games. The game takes fundamental elements of a roguelike dungeon exploration game and adds a beat-matching ...
'' uses a mechanic where the player controls the main character in sync with the soundtrack's beat. Harmonix returned to its core rhythm games in 2014. In 2014, it successfully funded a
Kickstarter Kickstarter is an American public benefit corporation based in Brooklyn, New York, that maintains a global crowdfunding platform focused on creativity. The company's stated mission is to "help bring creative projects to life". As of July 2021, ...
campaign to produce a remake of the PS2 title, ''Amplitude'' for PlayStation 3 and 4, with release expected in 2015. Further, in March 2015, the company announced ''
Rock Band 4 ''Rock Band 4'' is a 2015 music video game developed and published by Harmonix. ''Rock Band 4'' allows players to simulate the playing of music across many different decades and genres using instrument controllers that mimic playing lead and bas ...
'' to be released later in the same year, with plans to keep the game as a platform with continued free and paid updates and downloadable content, while refocusing on the core social and music enjoyment of the game. Activision also announced ''
Guitar Hero Live ''Guitar Hero Live'' is a 2015 music rhythm video game developed by FreeStyleGames and published by Activision. It is the seventh main installment in the ''Guitar Hero'' series. The game was released for PlayStation 3, PlayStation 4, Wi ...
'', slated for late 2015, which rebuilds the game from the ground up, keeping the core mechanics but using a 3-button with dual position controller, and using recorded footage of a rock concert taken from the lead guitarist's perspective to increase immersion. Guitar rhythm game industry is going for the VR market with games like '' Rocksmith'' and''
Rock Band VR A rock band or pop band is a small musical ensemble that performs rock music, pop music, or a related genre. A four-piece band is the most common configuration in rock and pop music. In the early years, the configuration was typically two guita ...
''. 2016 saw the release of '' Thumper'', a self-styled "rhythm violence" game combining rhythm mechanics with an abstract horror theme and an original industrial soundtrack. Unusually, ''Thumper'' features a player character encountering notes as physical obstacles, rather than having notes simply scroll offscreen. Also in 2016, Konami returned to the western arcade market with '' Dance Dance Revolution A'' after a successful location test. In 2017, Step Revolution released ''
StepManiaX ''StepManiaX'' (abbreviated ''SMX'' and pronounced "Step Maniacs") is a rhythm game developed & published by Step Revolution, a studio formed by former developers of In the Groove, ReRave, and Pump It Up Pro. It is considered a spiritual suc ...
'', a game similar to DDR and ''In the Groove'', with an additional center panel. The game currently releases monthly updates. In 2018, '' Beat Saber'', a virtual reality rhythm game designed around cutting colored cubes in time with a song's beat, became the top selling and highest rated virtual reality game on the Steam market at the time of its release. In 2020, the rhythm genre made its first foray into the
first-person shooter First-person shooter (FPS) is a sub-genre of shooter video games centered on gun and other weapon-based combat in a first-person perspective, with the player experiencing the action through the eyes of the protagonist and controlling the p ...
genre with ''BPM: Bullets Per Minute''. The game was released on PC and consoles to a mixed to positive reception. This same formula would then be used again for 2022's ''Metal: Hellsinger'', released on
Xbox Series X/S The Xbox Series X/S are home video game consoles developed by Microsoft. They were both released on November 10, 2020, as the fourth generation Xbox, succeeding the Xbox One. Along with Sony's PlayStation 5, also released in November 202 ...
, PS5 and PC to critical acclaim.


Health and education

Rhythm games have been used for health purposes. For example, research has found that dancing games dramatically increase energy expenditure over that of traditional video games, and that they burn more calories than walking on a treadmill. Scientists have further suggested that, due to the large amount of time children spend playing video games and watching television, games that involve physical activity could be used to combat
obesity Obesity is a medical condition, sometimes considered a disease, in which excess body fat has accumulated to such an extent that it may negatively affect health. People are classified as obese when their body mass index (BMI)—a person's ...
. Studies have found that playing ''Dance Dance Revolution'' can provide an
aerobic workout Aerobic exercise (also known as endurance activities, cardio or cardio-respiratory exercise) is physical exercise of low to high intensity that depends primarily on the aerobic energy-generating process. "Aerobic" is defined as "relating to, inv ...
, in terms of a sufficiently intense heart rate, but not the minimum levels of VO2 max. Based on successful preliminary studies,
West Virginia West Virginia is a state in the Appalachian, Mid-Atlantic and Southeastern regions of the United States.The Census Bureau and the Association of American Geographers classify West Virginia as part of the Southern United States while the ...
, which has one of the highest rates of obesity and its attendant diseases in the US, introduced ''Dance Dance Revolution'' into its schools' physical education classes. According to ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
'', more than "several hundred schools in at least 10 states" have used ''Dance Dance Revolution'' (along with '' In the Groove'') in their curricula. Plans have been made to increase the number into the thousands in an effort to mitigate the country's
obesity epidemic Obesity has been observed throughout human history. Many early depictions of the human form in art and sculpture appear obese. However, it was not until the 20th century that obesity became common — so much so that, in 1997, the World Heal ...
.
Arnold Schwarzenegger Arnold Alois Schwarzenegger (born July 30, 1947) is an Austrian and American actor, film producer, businessman, retired professional bodybuilder and politician who served as the 38th governor of California between 2003 and 2011. ''Time'' ...
, former
Governor of California The governor of California is the head of government of the U.S. state of California. The governor is the commander-in-chief of the California National Guard and the California State Guard. Established in the Constitution of California, t ...
, was a noted proponent of the game's use in schools.Ashcraft, p. 65 In Japan, celebrities reported losing weight after playing ''Dance Dance Revolution'', which drove sales of the game's home console version. Bemani's testers also found themselves losing weight while working on the game. There is further anecdotal evidence that these games aid weight loss, though the
University of Michigan Health System Michigan Medicine (University of Michigan Health System or UMHS before 2017) is the wholly owned academic medical center of the University of Michigan, a public research university in Ann Arbor, Michigan. Michigan Medicine includes the Universi ...
has cautioned that dance games and other exergames should only be a starting point towards traditional sports, which are more effective. Dance games have also been used in rehabilitation and fall-prevention programs for elderly patients, using customised, slower versions of existing games and mats. Researchers have further experimented with prototypes of games allowing wider and more realistic stepping than the tapping actions found in commercial dance games. ''Guitar Hero'' games have been used alongside
physical therapy Physical therapy (PT), also known as physiotherapy, is one of the allied health professions. It is provided by physical therapists who promote, maintain, or restore health through physical examination, diagnosis, management, prognosis, pat ...
to help recovering
stroke A stroke is a disease, medical condition in which poor cerebral circulation, blood flow to the brain causes cell death. There are two main types of stroke: brain ischemia, ischemic, due to lack of blood flow, and intracranial hemorrhage, hemorr ...
patients, because of the multiple limb coordination that the titles require. Researchers at
Johns Hopkins University Johns Hopkins University (Johns Hopkins, Hopkins, or JHU) is a private research university in Baltimore, Maryland. Founded in 1876, Johns Hopkins is the oldest research university in the United States and in the western hemisphere. It consi ...
have used ''Guitar Hero III'' and its controller to help amputee patients, and to develop new
prosthetic limb In medicine, a prosthesis (plural: prostheses; from grc, πρόσθεσις, prósthesis, addition, application, attachment), or a prosthetic implant, is an artificial device that replaces a missing body part, which may be lost through trau ...
s for these patients. Researchers at
University of Nevada, Reno The University of Nevada, Reno (Nevada, the University of Nevada, or UNR) is a public land-grant research university in Reno, Nevada. It is the state's flagship public university and primary land grant institution. It was founded on October 12 ...
modified a haptic feedback glove to work with the ''Guitar Hero''
freeware Freeware is software, most often proprietary, that is distributed at no monetary cost to the end user. There is no agreed-upon set of rights, license, or EULA that defines ''freeware'' unambiguously; every publisher defines its own rules for the ...
clone '' Frets on Fire'', resulting in
Blind Hero
', a music game for visually impaired players that is played with only touch and audio. MIT students collaborated with the government of
Singapore Singapore (), officially the Republic of Singapore, is a sovereign island country and city-state in maritime Southeast Asia. It lies about one degree of latitude () north of the equator, off the southern tip of the Malay Peninsula, bor ...
and a professor at the
National University of Singapore The National University of Singapore (NUS) is a national public research university in Singapore. Founded in 1905 as the Straits Settlements and Federated Malay States Government Medical School, NUS is the oldest autonomous university in th ...
to create ''AudiOdyssey'', a game which allows both blind and sighted gamers to play together. ''Guitar Hero'' was used as part of a
Trent University Trent University is a public liberal arts university in Peterborough, Ontario, with a satellite campus in Oshawa, which serves the Regional Municipality of Durham. Trent is known for its Oxbridge college system and small class sizes.
youth sleep study, which showed that, in general, players who played a song were better at it twelve hours later if that period included normal sleep. ''Guitar Hero'' and ''Rock Band'' have introduced people to rock music and inspired them to learn how to play the guitar. A study by Youth Music found that 2.5 million out of 12 million children in the United Kingdom have begun learning how to play real instruments after playing music video games such as ''Guitar Hero''. The group believes that these video games can be incorporated into music educational programs. Guitar teachers in the US have reported an increase in students who cite ''Guitar Hero'' as their inspiration to start learning. On the other hand, industry professionals, such as the inventor of the Fretlight practice tool, have expressed scepticism over the game's educational value. There is anecdotal evidence that ''Guitar Hero'' aids rhythm and general hand-coordination, but also that it creates a false preconception of the difficulty of learning guitar, which can lead students to discontinue their studies.
Guitar Center Guitar Center is an American Music store, musical instrument retailer chain. It is the largest company of its kind in the United States, with 294 locations. Its headquarters is in Westlake Village, California. Guitar Center oversees various sub ...
conducted a survey which found that a majority of instrument-based rhythm gamers intended to take up a real instrument in the future while a majority of those who were already musicians had been inspired to play their instruments more. Despite such popularity the guitar remains less popular than it was in the 1960s. Some musicians have been critical of ''Guitar Heros impact on music education. Jack White of
The White Stripes The White Stripes were an American rock duo from Detroit formed in 1997. The group consisted of Jack White (songwriter, vocals, guitar, piano, and mandolin) and Meg White (drums and vocals). After releasing several singles and three albums wit ...
stated that he was disappointed to learn that video games are the most likely venue where younger audiences will be exposed to new works, while
Jimmy Page James Patrick Page (born 9 January 1944) is an English musician who achieved international success as the guitarist and founder of the rock band Led Zeppelin. Page is prolific in creating guitar riffs. His style involves various alternative ...
of
Led Zeppelin Led Zeppelin were an English rock band formed in London in 1968. The group comprised vocalist Robert Plant, guitarist Jimmy Page, bassist/keyboardist John Paul Jones, and drummer John Bonham. With a heavy, guitar-driven sound, they are ...
does not believe that people can learn how to play real instruments from their video game counterparts. Similarly,
Prince A prince is a male ruler (ranked below a king, grand prince, and grand duke) or a male member of a monarch's or former monarch's family. ''Prince'' is also a title of nobility (often highest), often hereditary, in some European states. ...
has turned down opportunities to have his music in the ''Guitar Hero'' series, stating that he felt that it was "more important that kids learn how to actually play the guitar". Other commentators have pointed to drum controllers (including the expanded, lifelike Drum Rocker kit) used in such games as potentially useful in learning and creating music with real drums.


Notes


References

*Ashcraft, Brian, ''Arcade Mania! The Turbo-Charged World of Japan's Games Centers'' (Kodansha International, 2008) *Rollings, Andrew & Adams, Ernest, ''Fundamentals of Game Design'' (Prentice Hall, 2006) *Steinberg, Scott, ''Music Games Rock'' (Power Play, 2011) {{DEFAULTSORT:Rhythm Game Video game genres Video game terminology