is a Japanese sweet

snack food A snack is a small portion of food generally Eating, eaten between meals. Snacks come in a variety of forms including packaged snack foods and other processed foods, as well as items made from fresh ingredients at home. Traditionally, snack ...

produced by the Ezaki Glico food company. Pocky was first sold in 1966, and was invented by Yoshiaki Koma. It consists of coated

biscuit A biscuit is a flour-based baked and shaped food product. In most countries biscuits are typically hard, flat, and unleavened. They are usually sweet and may be made with sugar, chocolate, icing, jam, ginger, or cinnamon. They can also be ...

sticks. It was named after the Japanese

onomatopoeic Onomatopoeia is the process of creating a word that phonetically imitates, resembles, or suggests the sound that it describes. Such a word itself is also called an onomatopoeia. Common onomatopoeias include animal noises such as ''oink'', ''m ...

word , which is supposed to resemble the sound of the snack being cracked. The original chocolate-coated Pocky was followed by an almond-coated variant in 1971, and a strawberry coating in 1977. Today, the product line includes variations in the flavored coatings, such as milk,

mousse A mousse (; ; "foam") is a soft prepared food that incorporates air bubbles to give it a light and airy texture. Depending on preparation techniques, it can range from light and fluffy to creamy and thick. A mousse may be sweet or savory. as e ...

green tea Green tea is a type of tea that is made from '' Camellia sinensis'' leaves and buds that have not undergone the same withering and oxidation process which is used to make oolong teas and black teas. Green tea originated in China, and since the ...

honey Honey is a sweet and viscous substance made by several bees, the best-known of which are honey bees. Honey is made and stored to nourish bee colonies. Bees produce honey by gathering and then refining the sugary secretions of plants (primar ...

banana A banana is an elongated, edible fruit – botanically a berry – produced by several kinds of large herbaceous flowering plants in the genus ''Musa''. In some countries, bananas used for cooking may be called "plantains", distinguis ...

cookies and cream Cookies and cream (or cookies 'n cream) is a variety of ice cream, milkshake and other desserts that includes chocolate sandwich cookies, with the most popular version containing hand or pre-crumbled cookies from Nabisco's Oreo brand under a lice ...

strawberry The garden strawberry (or simply strawberry; ''Fragaria × ananassa'') is a widely grown hybrid species of the genus '' Fragaria'', collectively known as the strawberries, which are cultivated worldwide for their fruit. The fruit is widely ap ...

and

coconut The coconut tree (''Cocos nucifera'') is a member of the palm tree family ( Arecaceae) and the only living species of the genus ''Cocos''. The term "coconut" (or the archaic "cocoanut") can refer to the whole coconut palm, the seed, or the ...

, and themed products such as "Decorer Pocky", with colorful decorative stripes in the coating, and "Men's Pocky", a "mature" dark (bittersweet) chocolate version.

World distribution

Pocky is a very popular treat in Japan, especially among teenagers. In bars, it is sometimes served with a glass of ice water or milk. It also has a significant presence in other Asian countries, such as

China China, officially the People's Republic of China (PRC), is a country in East Asia. It is the world's most populous country, with a population exceeding 1.4 billion, slightly ahead of India. China spans the equivalent of five time zones and ...

, South Korea, Thailand, Indonesia, the Philippines,

Laos Laos (, ''Lāo'' )), officially the Lao People's Democratic Republic ( Lao: ສາທາລະນະລັດ ປະຊາທິປະໄຕ ປະຊາຊົນລາວ, French: République démocratique populaire lao), is a socialist ...

, Malaysia, Singapore, Hong Kong, Taiwan, India, Burma, Brunei and Vietnam. In Malaysia, Pocky was sold under the name "Rocky" for five decades. It was rebranded under the name "Pocky" in 2014, along with a new package design and slogan. Commercials featuring Malaysian singer

Yuna Yuna may refer to: Geography *Yuna River, Dominican Republic *Yuna, Western Australia Music * ''Yuna'' (album), a 2012 album by Malaysian singer Yuna * ''Yuna'' (EP), a 2008 album by Malaysian acoustic singer Yuna People Japanese *Yuna Aoi, wr ...

, also began to air in 2015 in order to give brand recognition and a sales boost. In Europe, Pocky is produced under license by Mondelēz International and sold under the name "Mikado" in Austria, Belgium, France, Germany, Greece, Italy, Ireland, Luxembourg, Spain, Switzerland, the Netherlands and the United Kingdom. "Mikado" can be found at most supermarkets and many international food stores. In the United States and Canada, Pocky can be found in Asian supermarkets and the international section of most large supermarkets; such retailers include World Market, H-E-B, Wegmans, Kroger,

Jungle Jim's International Market Jungle Jim's International Market, formerly Jungle Jim's Farmer's Market, is a large supermarket in Fairfield, Ohio, with a satellite location in Union Township, Clermont County, both near Cincinnati. The main location has been described as a ...

, Costco, Walmart (in the Asian foods aisle), some Target stores, some Walgreens, Meijer,

Fiesta ''Fiesta'' (Spanish for "religious feast", "festival", or "party") may refer to: Events *Fiesta San Antonio, a 10-day event held every April in San Antonio, Texas *St. Peter's Fiesta, a five-day festival in Gloucester, Massachusetts *Fiestas d ...

, and anime convention dealers' rooms. In the United States, Pocky is marketed both by LU (in chocolate and

peanut butter Peanut butter is a food paste or spread made from ground, dry-roasted peanuts. It commonly contains additional ingredients that modify the taste or texture, such as salt, sweeteners, or emulsifiers. Peanut butter is consumed in many countri ...

flavors), and by Ezaki Glico's American division, Ezaki Glico USA Corporation (in chocolate and strawberry flavors). In

Australia Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, sma ...

and New Zealand, it is usually sold in Asian convenience markets, along with other Asian foods and products. Like the United States and Canada these are also widely available in the international sections on the Asian food aisles of most supermarket chains. Specialty importers also exist in

and New Zealand. In Turkey, Pocky is produced by

Ülker Ülker is a Turkish multinational food and beverage manufacturer based in Istanbul, Turkey. Its products are exported internationally, to 110 countries. Ülker's core products are biscuits, cookies, crackers, and chocolates, although it has ex ...

and Şölen, under Biskrem Bi'stik and Biscolata Stix name.

Flavors and variations

Pocky can be found in dozens of varieties such as chocolate,

, and

almond The almond (''Prunus amygdalus'', syn. ''Prunus dulcis'') is a species of tree native to Iran and surrounding countries, including the Levant. The almond is also the name of the edible and widely cultivated seed of this tree. Within the genus ...

. Some of the more unusual flavors include the seasonal flavors of honey (spring) and kiwifruit

mango A mango is an edible stone fruit produced by the tropical tree ''Mangifera indica''. It is believed to have originated in the region between northwestern Myanmar, Bangladesh, and northeastern India. ''M. indica'' has been cultivated in South a ...

(summer). The bittersweet version of chocolate Pocky is known as Men's Pocky. Regional flavors of Pocky include grape ( Nagano), ''yūbari'' melon (

Hokkaidō is Japan's second largest island and comprises the largest and northernmost prefecture, making up its own region. The Tsugaru Strait separates Hokkaidō from Honshu; the two islands are connected by the undersea railway Seikan Tunnel. The la ...

), giant '' mikan'' (tangerine, sold in the

Kyūshū is the third-largest island of Japan's five main islands and the most southerly of the four largest islands ( i.e. excluding Okinawa). In the past, it has been known as , and . The historical regional name referred to Kyushu and its surround ...

region), powdered tea

azuki bean ''Vigna angularis'', also known as the adzuki bean , azuki bean, aduki bean, red bean, or red mung bean, is an annual vine widely cultivated throughout East Asia for its small (approximately long) bean. The cultivars most familiar in East Asia ...

( Kyoto), Kobe wine (

Kobe Kobe ( , ; officially , ) is the capital city of Hyōgo Prefecture Japan. With a population around 1.5 million, Kobe is Japan's seventh-largest city and the third-largest port city after Tokyo and Yokohama. It is located in Kansai region, whic ...

), and five-fusion berry (

Goka 260px, Nakanoshima Park is a town located in Ibaraki Prefecture, Japan. , the town had an estimated population of 8,162 in 2987 households and a population density of 353 persons per km². The percentage of the population aged over 65 was 34.7%. ...

). Also, flavors such as

, lychee, coffee,

caramel Caramel ( or ) is an orange-brown confectionery product made by heating a range of sugars. It can be used as a flavoring in puddings and desserts, as a filling in bonbons, or as a topping for ice cream and custard. The process of caramelizatio ...

, marble royal milk tea, melon,

Daim bar A Daim bar ( ) is a Swedish-Norwegian chocolate bar made from crunchy almond caramel covered in milk chocolate. History Daim was created by Marabou in Sweden in the 1950s. Marabou originally wanted to produce a version of the American Heath ...

(sold in the UK), milk, honey and milk, cream cheese,

berry A berry is a small, pulpy, and often edible fruit. Typically, berries are juicy, rounded, brightly colored, sweet, sour or tart, and do not have a stone or pit, although many pips or seeds may be present. Common examples are strawberries, raspb ...

sweet potato The sweet potato or sweetpotato (''Ipomoea batatas'') is a dicotyledonous plant that belongs to the Convolvulus, bindweed or morning glory family (biology), family, Convolvulaceae. Its large, starchy, sweet-tasting tuberous roots are used as a r ...

, crush (crunchy cracker pieces in chocolate), corn on the cob, pineapple,

pumpkin A pumpkin is a vernacular term for mature winter squash of species and varieties in the genus ''Cucurbita'' that has culinary and cultural significance but no agreed upon botanical or scientific meaning. The term ''pumpkin'' is sometimes use ...

, kurogoma (black

sesame Sesame ( or ; ''Sesamum indicum'') is a flowering plant in the genus ''Sesamum'', also called benne. Numerous wild relatives occur in Africa and a smaller number in India. It is widely naturalized in tropical regions around the world and is cu ...

), kinako ( soybean flour), marron, Brazilian pudding, cherry, tomato, orange, mikan,

blueberry Blueberries are a widely distributed and widespread group of perennial flowering plants with blue or purple berries. They are classified in the section ''Cyanococcus'' within the genus ''Vaccinium''. ''Vaccinium'' also includes cranberries, bi ...

, apple yogurt,

hazelnut The hazelnut is the fruit of the hazel tree and therefore includes any of the nuts deriving from species of the genus ''Corylus'', especially the nuts of the species ''Corylus avellana''. They are also known as cobnuts or filberts according t ...

, mixed berry and

are available. The latest flavors are special editions, 2 two-tone flavors in a larger box than chocolate or strawberry Pocky provides ( Special Editions: 2.47 oz. 0 g Normal Pocky: 1.41 oz. 0 g. The 2 newest flavors are

and banana chocolate. Both have brown biscuit sticks (in the chocolate banana Pocky case, the biscuit is the chocolate and banana cream.) The

consists of blended chocolate biscuit cookies with a slight chocolaty flavor of the biscuit. Special variations of Pocky include Decorer Pocky (which features extra decorative icing) and Mousse Pocky (which features extra-thick, "creamy" mousse-like icing and is more exclusive). Unlike other Pocky variations, Mousse Pocky packages contain only nine per pack, fewer pieces than regular Pocky. Dessert Pocky features Pocky sticks covered in a generous helping of cream. These flavors include Double Chocolate, Tiramisu, Chocolate Banana, Marron White, Chestnut, Strawberry Shortcake, and Orange. Dessert Pocky usually comes with five packets in a box with three in each sleeve. Another variation of Pocky is the , which has one-fourth the calories of regular chocolate Pocky. Other variations include Pocky G (marketed as being "hard and rich"), Giant Pocky (strawberry- and chocolate-flavored; each box contains 20 individually wrapped sticks with real dried strawberry; each stick is about 10" long, and about three times the diameter of a normal Pocky stick), Giant Dream Pocky (box of 20 individually wrapped 10" sticks; each stick is in one of the five featured flavors of melon, grape, green tea, strawberry or standard chocolate), Sakura Pocky (limited edition that is part of the Luxury Chocolatier sub-group; each stick is coated with pink

cherry blossom A cherry blossom, also known as Japanese cherry or sakura, is a flower of many trees of genus ''Prunus'' or ''Prunus'' subg. ''Cerasus''. They are common species in East Asia, including China, Korea and especially in Japan. They generally ...

essenced chocolate sprinkled with a bit of salt), Reverse Pocky (cracker on the outside with the filling in the middle), Fortune-Telling Pocky (each stick contains a "fortune"), and Pocky Cake (a literal cake shaped to look like a Pocky stick. Each cake contains, according to its packaging, raisins, chocolate cream, orange peel, and an Italian cake batter). A recent Limited Edition Pocky is called Otona no Kohaku or "Adult Amber" Pocky, which is bitter chocolate slightly salted, and meant to be used as an aperitif paired with whiskey. These are sold in a cylindrical canister containing six packages. A related product is Pretz, which is an unglazed version of Pocky, featuring flavors like tomato,

pizza Pizza (, ) is a dish of Italian origin consisting of a usually round, flat base of leavened wheat-based dough topped with tomatoes, cheese, and often various other ingredients (such as various types of sausage, anchovies, mushrooms, onions ...

, and salad, as well as sweet flavors such as cocoa and French toast.

Glico Morinaga case

In 1984, following threats by

the Monster with 21 Faces The was a name (based on Edogawa Rampo's fictional villain ''"The Fiend with Twenty Faces"'') used as an alias by the group responsible for the blackmail letters in the Glico Morinaga case in Japan, in 1984. Variations of the name's translation, ...

to poison Glico confections and the resulting mass withdrawal of Glico products from shelves, a man wearing a Yomiuri Giants baseball cap was caught placing Glico chocolate on a store shelf by a security camera. This man was believed to be the mastermind behind the Monster with 21 Faces. The security camera photo was made public after this incident.

Melamine contamination

On September 30, 2008, Hong Kong authorities announced that melamine had been detected in Pocky Men's coffee cream-coated biscuit sticks made in China. Ezaki Glico had no immediate comment on the reported contamination. The melamine contamination level was found to be 43 ppm (the legal limit is 2.5 ppm). On October 17, 2008, Pocky Men's coffee cream-coated biscuit sticks were banned in Sri Lanka by the country's health ministry alongside 59 other products containing melamine.

References

External links