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The Info List - Piccadilly Radio


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Key 2
Key 2
is a local radio station owned and operated by Bauer Radio as part of the City 2 network. It broadcasts to Manchester
Manchester
from studios in Castlefield. It began broadcasting in 1974 as Piccadilly Radio, the first commercial radio station in Manchester. The station was later renamed Piccadilly Magic 1152 and then Key 2.

Contents

1 History

1.1 Early years 1.2 FM/MW split 1.3 Magic 1152 1.4 Key 2

2 Programming

2.1 News and Sport

3 References 4 External links

History[edit] Early years[edit]

Piccadilly Radio (Medium Wave) logos throughout the years.

Piccadilly Magic 1152 logo used from 1998 to 2015.

The station began broadcasting on 2 April 1974 as Piccadilly Radio on 261m (1151 kHz then) AM/MW and on 97.0 MHz FM (from the same transmitter in Saddleworth that is used by Key 103
Key 103
today). The station is named after Piccadilly Gardens
Piccadilly Gardens
in Manchester, and Piccadilly Plaza was home to the station's first studios until 1996, when Piccadilly 1152 and Key 103
Key 103
were relocated to the Castlefield
Castlefield
area of Manchester. Many of Britain's best-known presenters started their careers at Piccadilly, including Chris Evans, Mike Sweeney, Steve Penk, James H Reeve, Andy Peebles, Gary Davies, Tim Grundy, Timmy Mallett, Pete Mitchell, Geoff Lloyd, Mark Radcliffe, James Stannage, Stu Allan, Nick Robinson and Karl Pilkington. Journalist Paul Lockitt joined Piccadilly in 1979 and endures as the radio station's longest serving broadcaster after 30-plus years as a producer, presenter and newscaster. FM/MW split[edit] See also: Key 103 Piccadilly Radio split into two services in 1988, with Key 103 broadcast on FM with a contemporary format, while Piccadilly Gold broadcast on AM with a Gold format. In the mid-1990s Piccadilly Gold became Piccadilly 1152 as the playlist moved away from "golden oldies" to a mix of classic and current easy-listening music. The late-night phone-in with James Stannage
James Stannage
became the most listened-to talk show outside London, whilst the Dave Ward and Umberto breakfast show helped the station to become one of the biggest broadcasting on AM. In 1994, a rival station, Fortune 1458 (later renamed 1458 Lite AM, today broadcasting as 1458 Capital Gold) commenced on the old BBC GMR AM frequency. Despite heavy marketing, and many ex-Piccadilly presenters on the new station, Piccadilly 1152 remained Manchester's most popular station, other than sister station Key 103, until the late 1990s when new smaller FM stations in Oldham, Warrington
Warrington
and Bury began to erode away Piccadilly's audience base. Magic 1152[edit] In 1994, Piccadilly (Key 103/Piccadilly 1152) were part of the Transworld Radio Group, which was bought by present owners Bauer Radio (then EMAP). In 1999/2000 the parent company EMAP
EMAP
re-branded the station as Magic 1152, to fall in-line with the other nine Magic Radio stations they owned across London and the north of England. The idea of a "Magic brand" of stations was seen to be beneficial when selling air time to national advertisers. This change in name also coincided with the 25th birthday of Piccadilly Radio. The station was branded as "Piccadilly 1152 - the magic of Manchester" during the transition Except for a short spell in 2000 (when Key 103
Key 103
was briefly renamed Piccadilly Key 103), the name Piccadilly disappeared from the airwaves. In December 2001, EMAP
EMAP
decided that it was more economical for the Magic network to share off-peak programmes. Magic 1152, in line with the other seven Magic AM stations in northern England, began networking 10 am – 2 pm, and 7 pm – 6 am with the London station Magic 105.4 providing the programmes - during these hours it was simply known as Magic, although there were local commercial breaks, and local news on the hour. In January 2003 after a sharp decline in listening, the station ceased networking with the London station, Magic 105.4, and a regional northern network was created with Magic 1152 at the hub at the weekend and the Newcastle station of the same name during the week. During networked hours, local adverts were aired, as well as a local news summary on the hour. From July 2006, more networking was introduced across the Northern Magic AM network which meant only 4 hours a day was to be presented from the local studios, between 06:00 and 10:00am. In April 2012 Magic 1152, inline with the majority of other Magic North stations, dropped local weekend breakfast shows. Between March 2013 and December 2014, weekday breakfast was syndicated with Magic 1548
Magic 1548
in Liverpool
Liverpool
and Magic 999
Magic 999
in Preston.[1] Key 2[edit] On 5 January 2015, Magic 1152 was rebranded as Key 2, as Magic FM in London went national on DAB. The station is now part of the Bauer City 2 network. All programming is networked with the other Bauer AM stations in the North although local news, weather and travel continue to be broadcast as opt-outs during the day. Since the rebrand the station's audience share has fallen dramatically. Programming[edit] The majority of Key 2's programming is taken from the Bauer City 2 network, although there are separate shows for northern England at peak times, including weekday breakfast and drive time.[2] Much of the networked output is produced by the station, with other programming originating from Clyde 2
Clyde 2
in Clydebank, Forth 2
Forth 2
in Edinburgh, Metro Radio 2
Metro Radio 2
in Newcastle, Tay 2
Tay 2
in Dundee
Dundee
and Bauer's headquarters at Golden Square, Soho. News and Sport[edit] The Manchester
Manchester
newsroom produces bespoke networked bulletins for northern England at weekends with Sky News Radio bulletins carried overnight. Extended sports coverage is featured in the network's Game On programme on Saturday afternoons. References[edit]

^ Magic AM starts networking at breakfast Radio Today, 15 February 2013 ^ Schedule released for Bauer City 2
Bauer City 2
stations, RadioToday, 19 December 2014

External links[edit]

Official website Listen Live to Magic 1152

v t e

Bauer Media Group

Publishing

Consumer titles (Australia)

APC Australian Geographic The Australian Women's Weekly Cosmopolitan Dolly Empire FHM Grazia Harper's Bazaar Motor NW OK! People The Picture Qantas The Australian Way Rolling Stone Street Machine Take 5 TechLife Top Gear TV Week Wheels Woman's Day Zoo Weekly

Consumer titles (Germany)

Adel exklusiv Alles für die Frau Astrowoche Auf einen Blick Auto Zeitung Auto Zeitung Classic Cars Auto Zeitung Gebrauchtwagen Avanti Bella Bravo Bravo Girl Bravo Sport Bummi Bussi Bär Card Collector Closer Cosmopolitan Das Neue Das Neue Blatt einfach.sein Fernsehwoche Freizeitwoche Good Health Happinez Heidi In meiner Küche inTouch inTouch Style Joy kochen & genießen Laura Laura Wohnen Kreativ Lecker Lissy Mach mal Pause Maxi Mehr Spass Mein Hund & Ich Mein Lieblingsrezept Mein TV & Ich Meine Melodie Meins Mini Mutti Myway Neue Post Pflege & Familie Repezte Pur Schöne Woche Selbst ist der Mann Shape Super Freizeit tina tina GESUND&Fit tina Koch&Back-Ideen tina WOMAN&Style tv14 tvpur tv!top TV Hören und Sehen TV Klar TV Movie TV Movie digital Volksstimme Welt der Wunder Woche Heute Wohnidee

Consumer titles (New Zealand)

Metro North & South

Consumer titles (United Kingdom)

Angling Times Bella Bike Bird Watching Car Classic Bike Closer Empire FHM First Golf World Grazia Heat Kerrang! Match Model Rail Mojo More! Motor Cycle News
Motor Cycle News
(MCN) Parker's Performance Bikes Pop Practical Classics Practical Fishkeeping Practical Photography Pregnancy & Birth Q Rail Take a Break That's Life! Today's Golfer TV Choice TV Quick Zoo

Consumer titles (United States)

AstroGirl First for Women In Touch Weekly Ideas and Discoveries J-14 Life & Style Weekly M QuizFest Soaps In Depth Twist Woman's World

Bauer Radio

Bauer City 1

CFM Clyde 1 Forth 1 Free Radio Birmingham Free Radio Coventry & Warwickshire Free Radio Herefordshire & Worcestershire Free Radio Shropshire & Black Country Hallam FM Key 103 Metro Radio MFR Northsound 1 Radio Aire Radio Borders Radio City Rock FM Tay FM TFM Viking FM West FM

Bauer City 2

Clyde 2 Forth 2 Hallam 2 Key 2 Metro 2 Radio MFR 2 Northsound 2 Radio Aire
Radio Aire
2 Radio City 2 Rock FM
Rock FM
2 Tay 2 TFM 2 Viking 2 West Sound (Ayrshire) West Sound (Dumfries and Galloway)

Bauer City 3

Clyde 3 Forth 3 Hallam 3 Key 3 Metro 3 Radio MFR 3 Radio Aire
Radio Aire
3 Radio City 3 Rock FM
Rock FM
3 Tay 3 TFM 3 Viking 3

Bauer National

Absolute Radio

Absolute Classic Rock Absolute Radio
Absolute Radio
Extra Absolute Radio
Absolute Radio
60s Absolute Radio
Absolute Radio
70s Absolute Radio
Absolute Radio
80s Absolute Radio
Absolute Radio
90s Absolute Radio
Absolute Radio
00s

Kiss Network

Kiss 100 Kiss 101 Kiss 105-108 KissFresh Kisstory

Digital radio

Heat The Hits Kerrang Radio

Other

Magic (Regional FM in London & National DAB) Planet Rock (National DAB) Cool FM Downtown Radio Free Radio 80s Gem 106 Radio City Talk Wave 105

The Box Plus Network (50%)

4Music
4Music
(run by Channel 4) Box Upfront The Box Box Hits Kerrang! TV Kiss TV Magic

Category

v t e

Radio stations in Greater Manchester, England

List of radio stations in the United Kingdom

Longwave
Longwave
AM stations

198 (BBC Radio 4) 252 (RTÉ Radio 1)

Medium wave
Medium wave
AM stations

909/693 (BBC Radio 5 Live) 1089/1053 (Talksport) 1152 (Key 2) 1215 (Absolute Radio) 1350 (Radio Cavell) 1377 ( Asian Sound
Asian Sound
Radio) 1458 (Gold)

FM stations

88.4 (Gaydio) 89.3/89.8 (BBC Radio 2) 90.1 (Legacy FM) 91.5/91.9 (BBC Radio 3) 92.8 (Unity Radio) 93.7/94.1 (BBC Radio 4) 94.4 (Salford City Radio) 95.1/104.6 (BBC Radio Manchester) 96.2 (96.2 The Revolution) 96.5 (Bolton FM) 96.9 (ALL FM) 97.0 (Crescent Radio) 97.2 (Wythenshawe FM) 97.7 (Radio X) 98.9/99.3 (BBC Radio 1) 99.7 ( Oldham
Oldham
Community Radio) 100.4 (Smooth Radio) 101.1 (Classic FM) 102.0 (Capital) 102.4 (Wish FM) 103.0 (Key 103) 103.6 (Tameside Radio) 104.9 (Imagine FM) 105.4 (Heart) 106.1 (XS Manchester) 106.6 (North Manchester
Manchester
FM) 107.4 (Tower FM) 107.8 (Pure Radio). The FM BBC Radio stations are broadcast from two transmitters, Holme Moss and Saddleworth.

DAB

Stations: Absolute Radio Absolute Radio
Absolute Radio
80s Absolute Radio
Absolute Radio
90s Asian Sound
Asian Sound
Radio BBC Radio 1 BBC Radio 2 BBC Radio 3 BBC Radio 4 BBC Radio 4
BBC Radio 4
Extra BBC Radio 5 Live BBC Radio 5 Live
BBC Radio 5 Live
Sports Extra BBC Radio 6 Music BBC Asian Network BBC World Service BBC Radio Manchester BFBS Radio Classic FM Capital Capital Xtra Heart North West Heat Radio Key 103 Key 2 Key 3 Kiss LBC Magic UK Planet Rock Premier Christian Radio Radio X Smooth Extra Smooth Radio North West Talksport UCB UK Christian Multiplexes: CE Manchester
Manchester
(local)

v t e

Magic

Stations

Current

Magic 105.4 Mellow Magic

Former

1152 1170 1548 1152 Piccadilly 999 1161 828 AM

Related topics

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