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''Parugu'' (), titled ''In the Name of Love'' in the UK, is a 2008 Indian
Telugu Telugu may refer to: * Telugu language, a major Dravidian language of India *Telugu people, an ethno-linguistic group of India * Telugu script, used to write the Telugu language ** Telugu (Unicode block), a block of Telugu characters in Unicode S ...
-language
romantic action film Romance films or movies involve romantic love stories recorded in visual media for broadcast in theatres or on television that focus on passion, emotion, and the affectionate romantic involvement of the main characters. Typically their journey ...
written and directed by Bhaskar. The film stars
Allu Arjun Allu Arjun (born 8 April 1982) is an Indian actor who works in Telugu films. One of the highest paid actors in India, Arjun is also known for his extraordinary dancing skills. He is a recipient of several awards, including six Filmfare Award ...
,
Sheela Kaur Sheela Kaur is a former Indian actress who has starred in several Telugu and Tamil films along with a few Malayalam and Kannada films. She is known for her performances in '' Nandha'', ''Adhurs'' and '' Veerasamy''. She has appeared in nearly 2 ...
and
Prakash Raj Prakash Raj (born Prakash Rai; 26 March 1965) is an Indian actor, film director, producer, television presenter, and politician. Known for his works in Tamil, Telugu, Kannada, Hindi, and Malayalam-language films, he is the recipient of several ...
. The film is produced by
Dil Raju Velamakucha Venkata Ramana Reddy (born 17 December 1970), known professionally as Dil Raju, is an Indian film producer and distributor known for his works in Telugu cinema. He has also financed some Tamil and Hindi films and owns the productio ...
on Sri Venkateswara Creations whilst
Mani Sharma Mani may refer to: Geography * Maní, Casanare, a town and municipality in Casanare Department, Colombia * Mani, Chad, a town and sub-prefecture in Chad * Mani, Evros, a village in northeastern Greece * Mani, Karnataka, a village in Dakshina ...
scored the film. Vijay K. Chakravarthy and
Marthand K. Venkatesh Marthand K. Venkatesh is an Indian film editor who mostly works for Telugu films, and is the winner of four Nandi Awards. Life and career Venkatesh is son of noted Telugu film editor K. A. Marthand. He used to assist his father in editing for ...
performed the cinematography and editing of the film respectively. This plot follows Neelakanta (Raj) and his love for his two daughters, Subbalakshmi (
Poonam Bajwa Poonam Bajwa is an Indian actress and model who appears in Malayalam, Tamil, Telugu and Kannada films. She made her acting debut in 2005 with the Telugu film '' Modati Cinema'', after that she was featured in more Telugu film, such as ''Boss'' ( ...
) and Meenakshi (Kaur). Subbalakshmi elopes with Errababu with the help of Krishna (Arjun). Neelakanta gets hold of Krishna to know about his daughter's whereabouts, but Krishna and Meenakshi fall for each other. The rest of the story deals with how Krishna convinces Neelakanta for their marriage. The film was officially launched on 15 March 2007 at Hyderabad, and the
principal photography Principal photography is the phase of producing a film or television show in which the bulk of shooting takes place, as distinct from the phases of pre-production and post-production. Personnel Besides the main film personnel, such as actor ...
began in June 2007. The film was shot in Hyderabad,
Kerala Kerala ( ; ) is a state on the Malabar Coast of India. It was formed on 1 November 1956, following the passage of the States Reorganisation Act, by combining Malayalam-speaking regions of the erstwhile regions of Cochin, Malabar, South ...
,
Kodaikanal Kodaikanal () is a hill station which is located in Dindigul district in the state of Tamil Nadu, India. Its name in the Tamil language means "The Gift of the Forest". Kodaikanal is referred to as the "Princess of Hill stations" and has a long ...
and
Rajahmundry Rajahmundry, officially known as Rajamahendravaram, is a city in the Indian state of Andhra Pradesh and District headquarters of East Godavari district. It is the sixth most populated city in the state. During British rule, the District of Rajah ...
while a song was shot in
Jordan Jordan ( ar, الأردن; tr. ' ), officially the Hashemite Kingdom of Jordan,; tr. ' is a country in Western Asia. It is situated at the crossroads of Asia, Africa, and Europe, within the Levant region, on the East Bank of the Jordan Rive ...
. The principal photography came to an end in April 2008 though the makers planned it to complete by January 2008. The film is released worldwide on 1 May 2008. ''Parugu'' was successful at the
box office A box office or ticket office is a place where ticket (admission), tickets are sold to the public for admission to an event. Patrons may perform the transaction at a countertop, through a hole in a wall or window, or at a Wicket gate, wicke ...
, earning distributors a share of 20
crore A crore (; abbreviated cr) denotes ten million (10,000,000 or 107 in scientific notation) and is equal to 100 lakh in the Indian numbering system. It is written as 1,00,00,000 with the local 2,2,3 style of digit group separators (one lakh is e ...
. The film won two
Nandi Award The Nandi Awards are the awards that recognise the excellence in Telugu cinema, Telugu theatre and Telugu television, and Lifetime achievements in Indian cinema. Presented annually by the Government of Andhra Pradesh, the award is named after ...
s and won a
Filmfare Award South Filmfare Awards South is the South Indian segment of the annual Filmfare Awards, presented by the Filmfare magazine of The Times Group to honour both artistic and technical excellence of professionals in the Indian film industry encompassing f ...
among three nominations. The film is remade in Odia as ''
Sanju Aau Sanjana ''Sanju Aau Sanjana'' is a 2010 Odia film screenplay & directed by Ashok Pati with dialogue by Rajaniranjan, produced by Lutu Mohanty, and starring Babushaan, Parijaat, and Mihir Das. It is a remake of the Telugu film Parugu starring Allu Arju ...
'' (2010), in
Bengali Bengali or Bengalee, or Bengalese may refer to: *something of, from, or related to Bengal, a large region in South Asia * Bengalis, an ethnic and linguistic group of the region * Bengali language, the language they speak ** Bengali alphabet, the w ...
as ''
Shedin Dekha Hoyechilo ''Sedin Dekha Hoyechilo'' is a 2010 Indian romantic Bengali film directed by Sujit Mondal.''Published: bindaskolkata.com'Sedin Dekha Hoyechilo – 2010''accessed: 29 June 2011'' It's a Shree Venkatesh Films production. The film stars Dev and ...
'' (2010), in Nepali as ''Dabab'' (2013), and in
Hindi Hindi (Devanāgarī: or , ), or more precisely Modern Standard Hindi (Devanagari: ), is an Indo-Aryan language spoken chiefly in the Hindi Belt region encompassing parts of northern, central, eastern, and western India. Hindi has been de ...
as ''
Heropanti ''Heropanti'' () is an 2014 Indian Hindi-language romantic action film directed by Sabbir Khan and produced by Sajid Nadiadwala. The film stars Tiger Shroff and Kriti Sanon in their Hindi film debuts alongside Prakash Raj in a supporting role. ...
'' (2014)''.''


Plot

Neelakanta is a revered person in the village that he resides. His daughters, Subbalakshmi and Meenakshi, are more than anything for him in the world. Subbalakshmi loves a native called Errababu, with whom she elopes on the night of her arranged marriage ceremony. Neelakanta's relative Chinnabbai suspects that Errababu's friends are involved in this, and when interrogated brutally, they reveal that two more people, Sarma from Kakinada, and Krishna from
Hyderabad Hyderabad ( ; , ) is the capital and largest city of the Indian state of Telangana and the ''de jure'' capital of Andhra Pradesh. It occupies on the Deccan Plateau along the banks of the Musi River (India), Musi River, in the northern part ...
also may have helped the couple elope. By mistaken reference of initials in the names, P. Yagnanarayana Sarma was kidnapped from
Kakinada Kakinada (List of renamed places in India, formerly called Kakinandiwada, Coringa, and Cocanada; ) is the List of cities in Andhra Pradesh by population, sixth largest city of the States and union territories of India, Indian state of Andhra P ...
while the original man was left untouched. At Hyderabad, a drunk Krishna is kidnapped at night near his house, who is notoriously known for being a nomad and an expert in escaping. They are imprisoned at the village's temple, and all of them plan to escape the next early morning by catching a train. While all others almost approach the train the next morning, Krishna stops when he sees Meenakshi at an Anjaneya statue and falls in love with her, though she is unaware of his presence. They all are kidnapped yet again by Neelakanta's men and are imprisoned in a small penthouse near Neelakanta's main house. Its doors remain locked, and only three windows are there where a man can see the entrance door of the main house and the nearby flooring and parking area. While his friends are horrified, Krishna is not influenced by the fact that he is in love with a village native and on eloping with her, all of them have to face big trouble from the villagers. Meanwhile, Meenakshi tries to speak with them with an intention to find out details about Subbalakshmi, and neither Krishna nor his friends can see her face because of the penthouse's style of construction. He asks her to help him find his love and, in return promises her to tell details about Subbalakshmi's whereabouts. The added advantage to Krishna is a set of love letters received by Subbalakshmi from Errababu, which are presently in his custody, and Meenakshi is hell bent recovering them back. Meanwhile, Krishna's friend Srinu is caught red-handed who, after execution of brutal force by Neelakanta's men, reveals that the couple is in
Vishakhapatnam , image_alt = , image_caption = From top, left to right: Visakhapatnam aerial view, Vizag seaport, Simhachalam Temple, Aerial view of Rushikonda Beach, Beach road, Novotel Visakhapatnam, INS Kursura submarine museu ...
. There, Krishna manages to send the couple Guntur without the knowledge of Neelakanta's henchmen and later at the penthouse, he reveals he is the mastermind behind the act of Subbalakshmi eloping with Errababu, which is heard by Meenakshi, who hid there and escaped through the back door. Because of her, the truth is revealed, and Krishna too, finds out that his love is none other than Meenakshi. When Krishna and his friends are brutally tortured, he lies that the couple are in Hyderabad to save his friends. Neelakanta, Bullabbai, Chinnabbai, Meenakshi, and others go to Hyderabad with Krishna and his friends, but Krishna is unaware of the fact that Errababu and Subbalakshmi are in Hyderabad. All of them start searching for the couple, and Krishna earns the trust of Neelakanta, his henchmen, and Meenakshi by saving her from a bunch of goons who try to molest her, and she slowly starts reciprocating his love, though never confesses it. Krishna, too realizes the pain faced by Neelakanta because of Subbalakshmi's wrongdoings. The next day, Neelakanta and Krishna manage to catch Subbalakshmi and Errababu red-handed, and there, Subbalakshmi revolts against her father and threatens to file a police case on him. He leaves in dejection, and Krishna watches on. At the railway station, everyone parts ways with Neelakanta apologizing to Krishna and his friends, and invites them to Meenakshi's marriage. Meenakshi stares at Krishna, waiting to confess her love, though Krishna stands like a statue there till the train leaves. Seeing his son leading a lazy, dull and unexcited life against the way he lived makes Krishna's mother Yashoda send him away to bring Meenakshi as his wife. With Srinu and Sarma pressurizing him, Krishna goes with his friends to attend the marriage. While Neelakanta is afraid Meenakshi would elope with Krishna this night, Krishna confronts Neelakanta, confesses his love for Meenakshi, and assures he would not elope with her. Realizing that Meenakshi's happiness lies in Krishna's company, he lets the lovers unite that night after halting the ongoing ceremony and also plans to bring Subbalakshmi and Errababu back to the village, thus accepting them too.


Cast

*
Allu Arjun Allu Arjun (born 8 April 1982) is an Indian actor who works in Telugu films. One of the highest paid actors in India, Arjun is also known for his extraordinary dancing skills. He is a recipient of several awards, including six Filmfare Award ...
as Krishna *
Sheela Kaur Sheela Kaur is a former Indian actress who has starred in several Telugu and Tamil films along with a few Malayalam and Kannada films. She is known for her performances in '' Nandha'', ''Adhurs'' and '' Veerasamy''. She has appeared in nearly 2 ...
as Meenakshi *
Prakash Raj Prakash Raj (born Prakash Rai; 26 March 1965) is an Indian actor, film director, producer, television presenter, and politician. Known for his works in Tamil, Telugu, Kannada, Hindi, and Malayalam-language films, he is the recipient of several ...
as Neelakanta * Chitram Seenu as Shrinu * Sunil as Krishna's sidekick *
Saptagiri Sapthagiri which is also called Tirumala Hill is situated in hill town of Tirumala, near Tirupati in the Tirupati district of Andhra Pradesh, India. This hill is 853 m above sea level and is about in area. It comprises seven peaks, representi ...
as P. Yagya Narayana Sharma * Subbaraju as Chinnabbayi * Chitralekha as Tulasi, Meenakshi's servant *
Jaya Prakash Reddy Jaya Prakash Reddy (8 May 1946 – 8 September 2020) was an Indian actor who predominantly appeared in Telugu films. Born in Sirvel of Andhra Pradesh, he came into the limelight with the film ''Samarasimha Reddy'' (1999) where he played the ro ...
as Sub-Inspector * Jeeva *
Dhanraj Dhanaraj may refer to: People *Dhanraj (actor), Telugu actor and comedian *Dhanraj Bhagat (1917–1988), Indian sculptor *Dhanraj Giri (1811–1901), Indian abbot of Kailash Ashram * Dhanraj Pillay (born 1968), Indian field hockey player * Dhanr ...
as Krishna's friend *
Srinivasa Reddy Venkateswara, also known by various other names, is a form of the Hindu god Vishnu. Venkateswara is the presiding deity of the Tirumala Venkateswara Temple, located in Tirupati, Sri Balaji District, Andhra Pradesh, India. Etymology Venkatesw ...
as Krishna's friend * Reena Rizwana *
Rajitha Rajitha is an Indian actress who works in Telugu films. She has been active since the late 1980s. Career Rajitha made her debut in film industry at the age of 18 with the Telugu movie, ''Brahma Rudrulu'' in which she portrayed Akkineni Nage ...
*
Poonam Bajwa Poonam Bajwa is an Indian actress and model who appears in Malayalam, Tamil, Telugu and Kannada films. She made her acting debut in 2005 with the Telugu film '' Modati Cinema'', after that she was featured in more Telugu film, such as ''Boss'' ( ...
as Subbalakshmi (
Cameo appearance A cameo role, also called a cameo appearance and often shortened to just cameo (), is a brief appearance of a well-known person in a work of the performing arts. These roles are generally small, many of them non-speaking ones, and are commonly eit ...
) *
Jayasudha Jayasudha Kapoor (born Sujatha Nidudavolu) is an Indian actress and politician known for her works predominantly in Telugu cinema. She has also worked in few Tamil, Kannada, Malayalam, and Hindi films. Known as natural actress, she received fiv ...
as Yashoda (Cameo appearance) *
Ali ʿAlī ibn Abī Ṭālib ( ar, عَلِيّ بْن أَبِي طَالِب; 600 – 661 CE) was the last of four Rightly Guided Caliphs to rule Islam (r. 656 – 661) immediately after the death of Muhammad, and he was the first Shia Imam ...
(Cameo appearance)


Production


Development

After the 2004 film ''
Arya Aryan or Arya (, Indo-Iranian *''arya'') is a term originally used as an ethnocultural self-designation by Indo-Iranians in ancient times, in contrast to the nearby outsiders known as 'non-Aryan' (*''an-arya''). In Ancient India, the term ' ...
'',
Dil Raju Velamakucha Venkata Ramana Reddy (born 17 December 1970), known professionally as Dil Raju, is an Indian film producer and distributor known for his works in Telugu cinema. He has also financed some Tamil and Hindi films and owns the productio ...
wanted to produce a film with
Allu Arjun Allu Arjun (born 8 April 1982) is an Indian actor who works in Telugu films. One of the highest paid actors in India, Arjun is also known for his extraordinary dancing skills. He is a recipient of several awards, including six Filmfare Award ...
as the protagonist of the film and planned to select
Sukumar Bandreddi Sukumar (born 23 January 1970) is an Indian film director, screenwriter, and producer who works in Telugu cinema. He is known for his complex, multi-layered screenplays and for infusing grey shades in the character sketches of his pro ...
as the director of the film. However it did not materialize. Later Bhaskar approached them with a subject which the duo accepted. Incidentally, it was the sixth film for both Allu Arjun and Dil Raju in their career. The film was officially launched on 15 March 2007 at Dil Raju's office in Hyderabad.
Devi Sri Prasad Devi Sri Prasad (; born 2 August 1979) is an Indian film composer, lyricist, singer-songwriter and performer. Popularly known by his initials DSP, he is best known for his work in Telugu-language films, and has also worked in a few Tamil films ...
was selected initially as the music director though
Mani Sharma Mani may refer to: Geography * Maní, Casanare, a town and municipality in Casanare Department, Colombia * Mani, Chad, a town and sub-prefecture in Chad * Mani, Evros, a village in northeastern Greece * Mani, Karnataka, a village in Dakshina ...
replaced him later. The film's title has been in major headlines prior to the film's release. Initially it was reported in early December 2007 that the film is titled ''Romeo''. In early February 2008, it was reported that the film is titled ''Premikudu'' which was the title of the Telugu dubbed version of
Shankar Shankar may refer to: People * Shankar (name), including a list of people with the name * Sankar (writer) (Mani Shankar Mukherjee), Bengali writer * L. Shankar, Indian violinist *S. Shankar, Indian film director commonly credited as Shankar * San ...
's ''
Kadhalan ''Kadhalan'' ( ) is a 1994 Indian Tamil-language romantic thriller film written and directed by S. Shankar and produced by K. T. Kunjumon. The film stars Prabhu Deva and Nagma (in her major Tamil cinema debut), while Vadivelu, Raghuvaran, ...
''. Later the titles ''Enta Ghaatu Premayo'', ''Araku'' and ''Varadhi'' were considered before being titled as ''Parugu''. In an interview, Bhaskar said that this film is based on real life characters and the scenes in the film are based on real life happenings.


Casting

Allu Arjun Allu Arjun (born 8 April 1982) is an Indian actor who works in Telugu films. One of the highest paid actors in India, Arjun is also known for his extraordinary dancing skills. He is a recipient of several awards, including six Filmfare Award ...
was a part of the film since its initial stages. He had to shed weight he gained in course of building a six pack body for the film ''
Desamuduru ''Desamuduru'' () is a 2007 Indian Telugu-language romantic action film directed by Puri Jagannadh and produced by DVV Danayya. The film stars Allu Arjun and debutante Hansika Motwani. It was released on 12 January 2007 in 400 theatres. Plot ...
'' for this film and maintained a short hair style as he had to appear like a common middle-class man. After considering Vedhicka for the female lead,
Priyamani Priya Vasudev Mani Iyer (born 4 June 1984), known by her professional name Priyamani, is an Indian actress and former model, who works in the South Indian film industry. She is a recipient of Several Awards. Priyamani made her acting debut t ...
was selected in mid-July 2007 marking her first collaboration with Allu Arjun. However, Priyamani walked out of the project and it was reported in mid-August 2007 that she would be replaced with
Sheela Sheela Ravichandran (Born 22 March 1945) is an Indian actress and director who appears predominantly in Malayalam cinema. Paired with Prem Nazir, they hold the Guinness World Record for acting in the largest number of films (130) together as h ...
. Her inclusion was confirmed by
Puri Jagannadh Petla "Puri" Jagannadh (born 28 September 1966) is an Indian film director, screenwriter, and producer, who works primarily in the Telugu film Industry. He made his directorial debut with the Telugu film '' Badri'' starring Pawan Kalyan, Renu ...
who said that her performance in the film ''Hello Premistara'' impressed Bhaskar and Dil Raju which made them sign her for this role.
Prakash Raj Prakash Raj (born Prakash Rai; 26 March 1965) is an Indian actor, film director, producer, television presenter, and politician. Known for his works in Tamil, Telugu, Kannada, Hindi, and Malayalam-language films, he is the recipient of several ...
, who played an important role in Bhaskar's debut ''
Bommarillu ''Bommarillu'' () () is a 2006 Indian Telugu-language romantic comedy film directed and co-written by Bhaskar in his directorial debut, and produced by Dil Raju. The film stars Siddharth, Genelia, Prakash Raj and Jayasudha. The film primarily ...
'' was signed for an equally important role in this film which the actor quoted as the best role in the film. Subbaraju was selected for an important role with negative shades.
Poonam Bajwa Poonam Bajwa is an Indian actress and model who appears in Malayalam, Tamil, Telugu and Kannada films. She made her acting debut in 2005 with the Telugu film '' Modati Cinema'', after that she was featured in more Telugu film, such as ''Boss'' ( ...
made a crucial
cameo appearance A cameo role, also called a cameo appearance and often shortened to just cameo (), is a brief appearance of a well-known person in a work of the performing arts. These roles are generally small, many of them non-speaking ones, and are commonly eit ...
in this film. Telugu anchor Chitralekha was selected for a small supporting role.
Saptagiri Sapthagiri which is also called Tirumala Hill is situated in hill town of Tirumala, near Tirupati in the Tirupati district of Andhra Pradesh, India. This hill is 853 m above sea level and is about in area. It comprises seven peaks, representi ...
debuted as a comedian with this film. Regarding his casting, he said "I assisted Bommarillu Bhaskar for the film Parugu and he was impressed with my narrative skill. He offered me a role, and I received acclaim."


Filming

During the film's launch, it was planned that the
principal photography Principal photography is the phase of producing a film or television show in which the bulk of shooting takes place, as distinct from the phases of pre-production and post-production. Personnel Besides the main film personnel, such as actor ...
would commence in May 2007. It was reported in early May 2007 that the principal photography would begin in June 2007, and the technicians are yet to be finalized. In mid-August 2007, the filming continued at
Kodaikanal Kodaikanal () is a hill station which is located in Dindigul district in the state of Tamil Nadu, India. Its name in the Tamil language means "The Gift of the Forest". Kodaikanal is referred to as the "Princess of Hill stations" and has a long ...
where a song and few important scenes were shot. Later, the film's shoot continued in locales of
Kerala Kerala ( ; ) is a state on the Malabar Coast of India. It was formed on 1 November 1956, following the passage of the States Reorganisation Act, by combining Malayalam-speaking regions of the erstwhile regions of Cochin, Malabar, South ...
where crucial scenes on Allu Arjun, Sheela and Prakash Raj were shot. By 29 September 2007 the film's Kerala schedule was complete by which 30% of the film's shoot was wrapped up. The next schedule started at Hyderabad in the first week of October 2007. The film's climax was shot at Kodaikanal in mid-October 2007. Later, the shooting continued in mid-November 2007 at
Rajahmundry Rajahmundry, officially known as Rajamahendravaram, is a city in the Indian state of Andhra Pradesh and District headquarters of East Godavari district. It is the sixth most populated city in the state. During British rule, the District of Rajah ...
. It was estimated then that the filming would be wrapped up by January 2008. From 15 March 2008 the filming continued at
Jordan Jordan ( ar, الأردن; tr. ' ), officially the Hashemite Kingdom of Jordan,; tr. ' is a country in Western Asia. It is situated at the crossroads of Asia, Africa, and Europe, within the Levant region, on the East Bank of the Jordan Rive ...
where songs on Allu Arjun and Sheela were shot. Later, in an interview on 8 April 2008, Allu Arjun confirmed that 90% of the shooting is complete and the rest would be wrapped in a week.


Soundtrack

Mani Sharma Mani may refer to: Geography * Maní, Casanare, a town and municipality in Casanare Department, Colombia * Mani, Chad, a town and sub-prefecture in Chad * Mani, Evros, a village in northeastern Greece * Mani, Karnataka, a village in Dakshina ...
composed the soundtrack and the background score of the film which marks his first collaboration with both Bhaskar and Allu Arjun. The film's soundtrack featured 6 songs with
Sirivennela Sitaramasastri Sirivennela Seetharama Sastry (born Chembolu Seetharama Sastry; 20 May 1955 – 30 November 2021) was an Indian poet and lyricist known for his works in Telugu cinema and Telugu theatre. He acquired the stage name Sirivennela after writing the ...
,
Anantha Sreeram Chegondi Anantha Sriram is an Indian songwriter who predominantly works in Telugu cinema. Career Sriram has written lyrics for 990 Telugu film songs in his fourteen-year-long career in the industry. ''Kaadante Aunanile'' was the first film he ...
and Chandrabose penning 2 songs each. Bhaskar said that all the songs were situational songs in this film which drive the story forward.
Hemachandra Hemachandra was a 12th century () Indian Jain saint, scholar, poet, mathematician, philosopher, yogi, grammarian, law theorist, historian, lexicographer, rhetorician, logician, and prosodist. Noted as a prodigy by his contemporaries, he gain ...
and
Rahul Nambiar Rahul Nambiar is an Indian playback singer and live performer. An MBA and M.Com-graduate, he won the Swapthaswarangal show in 2001 and began singing live. He sung more than 2000 songs in movies,He later ventured into playback singing, performing ...
sang two distinct songs in the album while
Kailash Kher Kailash Kher (born 7 July 1973) is an Indian music composer and singer. He sings songs with a music style influenced by Indian folk music and Sufi music. He was inspired by the classical musicians' Pandit Kumar Gandharva, Pandit Hridaynath Ma ...
,
Saindhavi Saindhavi is a Carnatic music vocalist and an Indian film playback singer. She has been performing from the age of 12. Personal life Saindhavi married her schoolmate, composer G. V. Prakash Kumar, on 27 June 2013 in Chennai, India. They were ...
, Ranjith and Saketh were the other singers who sang the remaining songs in the soundtrack. The film's soundtrack was launched on 8 April 2008 by hosting a promotional event at
Durgam Cheruvu Durgam Cheruvu, also known as Raidurgam Cheruvu, is a freshwater lake located in Rangareddy district, Jagathgiri Gutta Telangana, India. The lake, which is spread over , is located near the city of Hyderabad. The lake is also known as Secret Lak ...
and
Chiranjeevi Chiranjeevi (born Konidela Sivasankara Varaprasad; 22 August 1955) is an Indian actor, film producer and former politician, who predominantly works in Telugu cinema. Chiranjeevi starred in over 150 feature films in Telugu language, Telugu, as ...
attended the launch as the chief guest. The lead cast & crew of the film attended the function and Chiranjeevi handed the first cassette to Prakash Raj. The film's soundtrack was marketed by
Aditya Music Aditya Music India Private Limited is a music company in India, which owns the label Aditya Music. It produces music for the Telugu cinema industry and is headquartered at Hyderabad, Telangana. Overview The company was founded by Umesh Gup ...
. The soundtrack received positive reviews from critics. ''Cinegoer.net'' wrote, "Not disappointing, but not the best of Sharma. Three of the numbers stand out, including Parugulu, Yelageylaga and Hrudayam. The entire compilation is not bad, yet there is nothing unique about the sound. Still, the movie-music connection is directly proportional and considering all factors, the music is good enough, but just enough. Nothing great though" and gave it a rating of 3/5, calling it a "Reasonable Fare". ''IndiaGlitz'' wrote "Manisharma strives hard to make the album a musical hit and he succeeded in it. As fondly called by his fans 'Melody Brahma', Manisharma mixed melody and fast beat in right ratio to suit the taste of all classes of audiences. The audio would no doubt would become one of the chart busters." The film's soundtrack was a huge success with the good number of sales, and the double platinum disc celebrations were planned to be held in the first week of May 2008. The songs ''Nammavemo'', ''Hrudayam'' and ''Manakanna Podiche'' were chart busters. However it was held at Jayabheri Club in Hyderabad on 17 May 2008. However, the absence of Bhaskar and Mani Sharma was conspicuous. The cast and crew present were presented with the Double Platinum disc shields. Saketh won a nomination for Best Male Playback Singer – Telugu at the
56th Filmfare Awards South The 56th Filmfare Awards South ceremony honored its selection of the best 2008 in film, South Indian films of 2008 and was held on Friday, 31 July 2009, in Hyderabad, Andhra Pradesh, Hyderabad, India. Nominations The nominees for the 56th Filmf ...
but lost it to Karthik who won it for the song ''Nijanga Nenena'' from the film ''
Kotha Bangaru Lokam ''Kotha Bangaru Lokam'' () is a 2008 Indian Telugu-language romantic drama film directed by debutant Srikanth Addala, and produced by Dil Raju. The film stars Varun Sandesh and Shweta Basu Prasad with Prakash Raj, Jayasudha, Brahmanandam, and Ra ...
''.


Reception


Critical reception

''
The Hindu ''The Hindu'' is an Indian English-language daily newspaper owned by The Hindu Group, headquartered in Chennai, Tamil Nadu. It began as a weekly in 1878 and became a daily in 1889. It is one of the Indian newspapers of record and the secon ...
'' wrote, "The movie is interesting and a must watch for more than one reason. The usually loud and energy effusing Arjun downplays his role and gives a heartfelt performance. Bhaskar runs a compassionate thread throughout the film even while he spends the first half of the film introducing the characters and seamlessly breaks the flow of characters with humour and minimum violence. There are a few emotionally intense, and fewer tear-jerking moments in the film, but they serve to move the character forward, but to enjoy this film, watch it without any expectation, and you will be surprised with the engaging and a racy tone of the first half and the interesting development of Prakash Raj’s character post interval." ''Cinegoer.net'' gave a review stating "A good narrative and a strong subject, with some humor and music added in good measure-Parugu, is another movie from Dil Raju-Bhaskar that is likeable. It may not be up to Bommarillu's standards because the subject itself has been dealt with several times before, and there is a lack of freshness. Nonetheless, the movie is a good watch, and Bhasker proves he's not a one film wonder" and rated the film 3.25/5. ''
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'' gave a review stating, "Till the interval bang, director Bhaskar has given the audiences an impression that he was able to overcome the second film hitch, which is haunting most of the debutante directors. But he has made mistakes inadvertently in the second half. He has failed to extract the exact emotions from the artists, and the story appears to be dragging and nagging till the climax. However, he has given a good twist in the climax and has made it a little interesting." ''idlebrain.com'' gave a review stating "First half is good and entertaining with nice ambiance. The movie's tempo goes down as soon as the gang shifts to Hyderabad in the second half. The climax of the film appears a little hesitant and ambiguous. The plus points of the film are the energetic performance by Allu Arjun and well made first half. On the flip side, the emotions in the second half don't work, and the movie lacks soul. We have to wait and see how this film fares at box office" and rated the film 3/5. ''
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'' wrote, "Bhaskar does well in not allowing the heroine and hero to meet face to face, thereby maintaining the suspense. The screenplay in the first half is fast paced, followed by a rather slow second half. The climax is rather tame. Bhaskar ensures that the largely rural setting of the story will go down well with the rural as well as the urban audience. One has to wait and watch if the 'Dil' Raju-Bhaskar duo can repeat the magic of Bommarillu with Parugu."
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wrote "Producer Dil Raju and director Bhaskar, who created magic among the class and mass audiences with the film Bommarillu has failed to repeat the same in this much-hyped film with Allu Arjun. The movie just doesn’t live up to the huge expectations. It has songs that are sensationally choreographed and have excellent camerawork, but it's still a film with a plot that just doesn't work. It’s an average film at best. Don't go in expecting too much, perhaps you won't be too disappointed." ''IndiaGlitz'' wrote "The entire first half gave the audiences an impression that Bommarillu Bhaskar is all set to continue the magic which he did in 'Bommarillu'. However, he trembled in the second half as he doesn't know how to continue the story further. Most of the scenes are very boring, and the audiences were seen moving impatiently in their seats in the absence of enough comedy relief. Too much of emotional scenes in the second half tested the patience of audiences." ''greatandhra.com'' gave a review stating "This is the second film by Bommarillu Bhaskar and the next film for Allu Arjun after Desamuduru. It is obvious that the expectations of Arjun fans will be big as their hero's film hitting screens after a very long time. Dil Raju produced it, and hence Bommarillu charisma is added to it. But things didn't gel well with the expectations. The film proved to be a letdown disappointing many" and rated the film 2.5/5.


Awards

;
Nandi Awards The Nandi Awards are the awards that recognise the excellence in Telugu cinema, Telugu theatre and Telugu television, and Lifetime achievements in Indian cinema. Presented annually by the Government of Andhra Pradesh, the award is named after ...
- 2008 * Third Best Feature Film - Bronze -
Dil Raju Velamakucha Venkata Ramana Reddy (born 17 December 1970), known professionally as Dil Raju, is an Indian film producer and distributor known for his works in Telugu cinema. He has also financed some Tamil and Hindi films and owns the productio ...
* Special Jury Award -
Allu Arjun Allu Arjun (born 8 April 1982) is an Indian actor who works in Telugu films. One of the highest paid actors in India, Arjun is also known for his extraordinary dancing skills. He is a recipient of several awards, including six Filmfare Award ...
;
Filmfare Awards South Filmfare Awards South is the South Indian segment of the annual Filmfare Awards, presented by the Filmfare magazine of The Times Group to honour both artistic and technical excellence of professionals in the Indian film industry encompassing ...
* Best Actor – Telugu - Allu Arjun ;;Nominations * Best Film – Telugu - Dil Raju * Best Director – Telugu - Bhaskar * Best Male Playback Singer – Telugu - Saketh - "Nammavemo Ganee"


Remakes

''Parugu'' was remade in Odia as ''
Sanju Aau Sanjana ''Sanju Aau Sanjana'' is a 2010 Odia film screenplay & directed by Ashok Pati with dialogue by Rajaniranjan, produced by Lutu Mohanty, and starring Babushaan, Parijaat, and Mihir Das. It is a remake of the Telugu film Parugu starring Allu Arju ...
'' (2010), in
Bengali Bengali or Bengalee, or Bengalese may refer to: *something of, from, or related to Bengal, a large region in South Asia * Bengalis, an ethnic and linguistic group of the region * Bengali language, the language they speak ** Bengali alphabet, the w ...
as ''
Shedin Dekha Hoyechilo ''Sedin Dekha Hoyechilo'' is a 2010 Indian romantic Bengali film directed by Sujit Mondal.''Published: bindaskolkata.com'Sedin Dekha Hoyechilo – 2010''accessed: 29 June 2011'' It's a Shree Venkatesh Films production. The film stars Dev and ...
'' (2010), in Nepali as ''Dabab'' (2013) and in
Hindi Hindi (Devanāgarī: or , ), or more precisely Modern Standard Hindi (Devanagari: ), is an Indo-Aryan language spoken chiefly in the Hindi Belt region encompassing parts of northern, central, eastern, and western India. Hindi has been de ...
as ''
Heropanti ''Heropanti'' () is an 2014 Indian Hindi-language romantic action film directed by Sabbir Khan and produced by Sajid Nadiadwala. The film stars Tiger Shroff and Kriti Sanon in their Hindi film debuts alongside Prakash Raj in a supporting role. ...
'' (2014). The film was dubbed into
Malayalam Malayalam (; , ) is a Dravidian language spoken in the Indian state of Kerala and the union territories of Lakshadweep and Puducherry (Mahé district) by the Malayali people. It is one of 22 scheduled languages of India. Malayalam was des ...
under the title ''Krishna'' which too enjoyed similar success.


References


External links

* {{Bhaskar (director) 2008 films Telugu films remade in other languages Indian romantic action films Indian romantic drama films Films directed by Bhaskar Films scored by Mani Sharma Films shot in Kodaikanal Films shot in Hyderabad, India Films shot in Kerala Films shot in Jordan 2000s Telugu-language films 2000s romantic action films 2008 romantic drama films Sri Venkateswara Creations films