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''Neopets'' is a virtual pet website. Users can own virtual pets ("Neopets") and buy virtual items for them using one of two virtual currencies. One currency, called Neopoints, can be earned within the site, and the other, Neocash, can either be purchased with real-world money, or won by chance in-game. The website was launched by Adam Powell and
Donna Williams Donna Leanne Williams, also known by her married name Donna Leanne Samuel (born Donna Keene; 12 October 1963 – 22 April 2017), was an Australian writer, artist, singer-songwriter, screenwriter, and sculptor. In 1965, aged two, Williams was a ...
in late 1999. Two years later, a consortium of investors led by Doug Dohring bought a controlling interest in the company and in June 2005,
Viacom Viacom, an abbreviation of Video and Audio Communications, may refer to: * Viacom (1952–2006), a former American media conglomerate * Viacom (2005–2019), a former company spun off from the original Viacom * Viacom18, a joint venture between Par ...
(the company that owns Nickelodeon) bought Neopets Inc. for
US$ The United States dollar (symbol: $; code: USD; also abbreviated US$ or U.S. Dollar, to distinguish it from other dollar-denominated currencies; referred to as the dollar, U.S. dollar, American dollar, or colloquially buck) is the official ...
160 million. On 17 March 2014, Viacom and Nickelodeon sold ''Neopets'' to JumpStart Games for an undisclosed amount. On 3 July 2017, Chinese company NetDragon acquired JumpStart.


Gameplay

''Neopets'' allows users to create and care for digital pets called "Neopets" and explore the virtual world of Neopia. There is no set objective for the users, but they are expected to feed and care for their Neopets when they grow hungry or ill. Neopets will not die if neglected, but their health can limit their gameplay. Neopets come in a variety of species and colors and users can create or adopt their own. Users can obtain items to interact with their Neopet, such as books to read and toys to play with them. Neopets can be customised with certain clothing items, paintbrushes, morphing potions, and accessories. Neopets themselves can have pets of their own called Petpets. Users can build a customisable Neohome for their Neopets and furnish it with furniture, wallpaper, and flooring. Neopets can battle against other Neopets or
non-player character A non-player character (NPC), or non-playable character, is any character in a game that is not controlled by a player. The term originated in traditional tabletop role-playing games where it applies to characters controlled by the gamemaster o ...
s in the Battledome but they cannot die there. Neopia is a virtual planet with fantasy lands inhabited by Neopets and other virtual creatures. Each land has a different theme, such as
pirates Piracy is an act of robbery or criminal violence by ship or boat-borne attackers upon another ship or a coastal area, typically with the goal of stealing cargo and other valuable goods. Those who conduct acts of piracy are called pirates, v ...
or prehistory, and their own shops, games, and attractions. Neopia follows its own
calendar A calendar is a system of organizing days. This is done by giving names to periods of time, typically days, weeks, months and years. A date is the designation of a single and specific day within such a system. A calendar is also a physi ...
and time zone, which runs concurrent with real-world Pacific Time, and has tie-ins with certain real-world holidays such as
Halloween Halloween or Hallowe'en (less commonly known as Allhalloween, All Hallows' Eve, or All Saints' Eve) is a celebration observed in many countries on 31 October, the eve of the Western Christian feast of All Saints' Day. It begins the observanc ...
and Christmas. It has its own economy and
stock market A stock market, equity market, or share market is the aggregation of buyers and sellers of stocks (also called shares), which represent ownership claims on businesses; these may include ''securities'' listed on a public stock exchange, as ...
based on Neopoints. Users can earn Neopoints through various means including playing games and selling items, which can be invested or used to buy various virtual goods and services. The site is regularly updated with features like new games, items, and content. Occasionally, the Neopets team release interactive storylines to expand the in-universe lore. In addition to the site content updated by the Neopets team, users also contribute content to the site. User contributions come in the form of prescreened submissions and readily editable content that is automatically filtered, such as the site's weekly electronic newspaper ''The Neopian Times''. There are different types of submissions that will be accepted.


Games

Users can earn Neopoints from playing games. Games come in many different genres, which include action, puzzles, and luck & chance. Most games have set maximum earnings or playtime. Players may also earn trophies and other awards from games if they score high enough or perform better than other users. Many
single-player A single-player video game is a video game where input from only one player is expected throughout the course of the gaming session. A single-player game is usually a game that can only be played by one person, while "single-player mode" is usuall ...
and multiplayer
browser games A browser game or a "flash game" is a video game that is played via the internet using a web browser. They are mostly free-to-play and can be single-player or multiplayer. Some browser games are also available as mobile apps, PC games, or on co ...
are available. Users can also participate in contests and spotlights judged by staff to showcase the users' talents. Quests to retrieve items may also be performed for specific NPCs. Challenges may be made against other players or random players in a "World Challenge" for a prize piece and Neopoints from the jackpot for certain
web game A browser game or a "flash game" is a video game that is played via the internet using a web browser. They are mostly free-to-play and can be single-player or multiplayer. Some browser games are also available as mobile apps, PC games, or on co ...
s. Monthly competitions also exist for multiplayer games with four week-long elimination rounds.


Economy

The economy is based on Neopoints. Users can also exchange real money for Neocash, used exclusively for the NC Mall. Users can earn Neopoints through playing games, selling items, and other transactions. Once earned, they can be saved in the bank, used to buy items from other users or
non-player character A non-player character (NPC), or non-playable character, is any character in a game that is not controlled by a player. The term originated in traditional tabletop role-playing games where it applies to characters controlled by the gamemaster o ...
(NPC) shops, used to buy and sell stocks in the Neopian
stock market A stock market, equity market, or share market is the aggregation of buyers and sellers of stocks (also called shares), which represent ownership claims on businesses; these may include ''securities'' listed on a public stock exchange, as ...
called the NEODAQ (a parody of the
NASDAQ The Nasdaq Stock Market () (National Association of Securities Dealers Automated Quotations Stock Market) is an American stock exchange based in New York City. It is the most active stock trading venue in the US by volume, and ranked second ...
), or used to buy various other things. Items can be bought from shops found throughout the world of Neopia that are run by NPCs who may allow
bargaining In the social sciences, bargaining or haggling is a type of negotiation in which the buyer and seller of a good or service debate the price or nature of a transaction. If the bargaining produces agreement on terms, the transaction takes plac ...
. Users can open their own shops to sell items, sometimes after obtaining those items at a lower price from sources such as other shops or charities. Items may also be exchanged through trading or auctions.


Community

''Neopets'' has a community for users to chat with and contact other users. Each user has their own profile they can edit with HTML and
CSS Cascading Style Sheets (CSS) is a style sheet language used for describing the presentation of a document written in a markup language such as HTML or XML (including XML dialects such as SVG, MathML or XHTML). CSS is a cornerstone techno ...
and are represented by avatars provided by the website, as users cannot upload their own. Most avatars must be "unlocked" by completing certain in-game tasks, such as winning a contest or getting a high score on a game. Users may request other users to be "Neofriends" or block other users from contacting them. To comply with
COPPA The Children's Online Privacy Protection Act of 1998 (COPPA) is a United States federal law, located at (). The act, effective April 21, 2000, applies to the online collection of personal information by persons or entities under Federal ju ...
, users under 13 years of age cannot access any of the site's communication features without sending in parental consent via fax. The main features include: * NeoMail, a personal in-game communication system like regular email. Users can write messages to other users and restrict who can contact them through NeoMail. * Neoboards, public
discussion boards An Internet forum, or message board, is an online discussion site where people can hold conversations in the form of posted messages. They differ from chat rooms in that messages are often longer than one line of text, and are at least temporar ...
for on-topic discussions. Users can enter their own "neoHTML", a restricted form of BBCode, to customise their posts and signatures. * Guilds, groups of users with similar interests and their own message board. Discussions through these features are restricted and may not involve topics such as dating and romance or controversial topics like politics and religion. Continuous moderation is performed by paid ''Neopets'' staff members, and users can help moderate the site by reporting messages they believe are inappropriate or offensive. Messages are also automatically filtered to prevent users from posting messages with profanity or lewd content.


History and development


Creation and growth

''Neopets'' was conceived in 1997 by Adam Powell, a British student at the University of Nottingham at the time. He shared this idea with Donna Williams and the two started work on the site in September 1999, with Powell responsible for the programming and the database and Williams the web design and art. Their original office was located in
Guildford Guildford () is a town in west Surrey, around southwest of central London. As of the 2011 census, the town has a population of about 77,000 and is the seat of the wider Borough of Guildford, which had around inhabitants in . The name "Guildf ...
. With the help of two friends, the site launched on 15 November 1999. Powell stated that the original goal was to "keep university students entertained, and possibly make some cash from banner advertising". The site contained popular culture references, such as a Neopet that was simply a picture of Bruce Forsyth. The user base grew by word of mouth and by Christmas 1999, ''Neopets'' was logging 600,000 page views daily and sought investors to cover the high cost of running the site. Later in the month,
American American(s) may refer to: * American, something of, from, or related to the United States of America, commonly known as the "United States" or "America" ** Americans, citizens and nationals of the United States of America ** American ancestry, pe ...
businessman Doug Dohring was introduced to the creators of the site and, along with other investors, bought a majority share in January of the following year. Dohring founded Neopets, Inc. in February 2000 and began business on 28 April. Dohring used Scientology's Org Board to manage the company. Adam and Donna were unaware of the Scientology connections until
googling Owing to the dominance of the Google search engine, to ''google'' has become a transitive verb. The neologism commonly refers to searching for information on the World Wide Web using the Google search engine. The American Dialect Society chose ...
the employees at the newly formed company six months later but did not address this until the company hired a woman to introduce Scientology to ''Neopets''. Adam and Donna stopped the addition of any Scientology education to ''Neopets'' and ensured such content never made it into anything site-related. With the new company, intellectual property that did not belong to ''Neopets'' was removed but the site kept the British spellings. The website made money from the first paying customers using an advertising method trademarked as "
immersive advertising ''Neopets'' is a virtual pet website. Users can own virtual pets ("Neopets") and buy virtual items for them using one of two virtual currencies. One currency, called Neopoints, can be earned within the site, and the other, Neocash, can eithe ...
" and touted as "an evolutionary step forward in the traditional marketing practice of
product placement Product placement, also known as embedded marketing, is a marketing technique where references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent. Much of th ...
" in television and film. In 2004, ''Neopets'' released a premium version and started showing advertisements on the basic site that were not shown to premium members.


Viacom era

Viacom Viacom, an abbreviation of Video and Audio Communications, may refer to: * Viacom (1952–2006), a former American media conglomerate * Viacom (2005–2019), a former company spun off from the original Viacom * Viacom18, a joint venture between Par ...
, the American conglomerate that owns Nickelodeon, purchased Neopets, Inc. on 20 June 2005 for $160 million and announced plans to focus more on the use of
banner ad A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking ...
s over the site's existing immersive advertising. Adam Powell and Donna Williams left Neopets, Inc. shortly after the purchase due to creative differences. The website was redesigned on 27 April 2007 and included changes to the user interface and the ability to customise Neopets. In June, Viacom promoted ''Neopets'' through minishows on its Nickelodeon channel. Promotions included the second Altador Cup and led to an increase in traffic through the site. The first Altador Cup was released as an international online gaming event to coincide with the
2006 FIFA World Cup The 2006 FIFA World Cup, also branded as Germany 2006, was the 18th FIFA World Cup, the quadrennial international football world championship tournament. It was held from 9 June to 9 July 2006 in Germany, which had won the right to host the ...
to improve interactivity between users and had 10.4 million participants the first year. On 17 July, the NC Mall was launched in a partnership with Korean gaming company Nexon Corporation. It allowed users to use real money to purchase Neocash to buy exclusive virtual items. On 17 June 2008, Viacom formed the Nickelodeon Kids & Family Virtual Worlds Group to "encompass all paid and subscription gaming initiatives across all relevant platforms", including ''Neopets''. By June 2011, ''Neopets'' announced that the website had logged 1 trillion page views since its creation. In July 2009, the ''Neopets'' site was the target of an identity theft hacking scheme that attempted to trick users into clicking a link that would allow them to gain items or Neopoints. Upon doing so,
malware Malware (a portmanteau for ''malicious software'') is any software intentionally designed to cause disruption to a computer, server, client, or computer network, leak private information, gain unauthorized access to information or systems, depri ...
was installed onto the user's computer. According to reports, the hack was aimed not at child players' ''Neopets'' accounts, but at using the malware to steal the financial data and identities of their parents. Viacom stated that it was investigating the issue, and that the hack was a version of
social engineering Social engineering may refer to: * Social engineering (political science), a means of influencing particular attitudes and social behaviors on a large scale * Social engineering (security), obtaining confidential information by manipulating and/or ...
rather than an "indictment of Neopets security practices". In an on-site newsletter for players, ''Neopets'' denied the report and claimed that the site's security measures prevented the posting of such links.


JumpStart era

JumpStart Games acquired Neopets from
Viacom Viacom, an abbreviation of Video and Audio Communications, may refer to: * Viacom (1952–2006), a former American media conglomerate * Viacom (2005–2019), a former company spun off from the original Viacom * Viacom18, a joint venture between Par ...
in March 2014. Server migration began in September. JumpStart-owned Neopets was immediately characterized by glitches and site lag. On 6 March 2015, much of the Neopets Team remaining from Viacom were laid off. Then-CEO of JumpStart David Lord assured the community that there were no plans to shut down Neopets and instead, resources were allocated to develop new content and address improve lag and site stability with plans to expand to other platforms including mobile and Facebook. The Neopets team started developing in-universe plots again in 2017 for the first time since the JumpStart acquisition. On 3 July 2017, Chinese company NetDragon acquired JumpStart Games. With the support for Adobe Flash ending in 2020, the Neopets Team announced in 2019 that it planned to transition Flash elements of the site to HTML5 by the end of 2020. The team prioritized popular features and some parts of the site are not functional. The Neopets Team also started working on developing a mobile-friendly version of the site as well as a mobile app. During the weekend of 27–28 June 2015, the site's chat filters stopped working. The site's forums were flooded with age-inappropriate messages. In a statement on Facebook, JumpStart apologized, explaining that the issue was due to a "facility move," and that during that move, the moderation team was not able to access the Neopets community. In 2016,
Motherboard A motherboard (also called mainboard, main circuit board, mb, mboard, backplane board, base board, system board, logic board (only in Apple computers) or mobo) is the main printed circuit board (PCB) in general-purpose computers and other expand ...
reported that the account information of an alleged 70 million of Neopets accounts had been compromised. The hack contained usernames, passwords, email addresses, birth dates, gender, and country from 2012 (prior to JumpStart's acquisition), but did not contain credit card information or physical addresses. Neopets responded by posting about the leak on their official Facebook page and sent emails out to all affected players telling them to change their passwords.


Metaverse

On September 22, 2021, the Neopets Metaverse Collection
NFT A non-fungible token (NFT) is a unique digital identifier that cannot be copied, substituted, or subdivided, that is recorded in a blockchain, and that is used to certify authenticity and ownership. The ownership of an NFT is recorded in the ...
was revealed in collaboration with
JumpStart ''JumpStart'' (known as ''Jump Ahead'' in the United Kingdom) is an educational media franchise for children, consisting mostly of educational games, produced by JumpStart Games. The series originally consisted of a series of educational PC gam ...
, Cherrypicks, and Moonvault. Users could purchase NMC tokens on the Neopets Metaverse Collection website from November 12, 2021 ― November 15, 2021 that could then be exchanged for a randomly generated Neopet NFT on the Solana blockchain from November 15, 2021 - November 18, 2021. 4,233 NMC tokens were sold for a total of 8,708 SOLs which resulted in 4225 pieces minted for the genesis collection. Shortly after the project was announced a unique visual glitch (certain attributes were layered and colored incorrectly) revealed that at least one of images used for promotion on the Neopets Metaverse Collection website was generated using the Dress to Impress fan site, the Neopets Metaverse team replaced the image in question shortly after it was noticed and haven't responded to allegations they used Dress to Impress to generate the entire NFT collection. The Neopets Metaverse project has received a significant amount of criticism from within the Neopets community, citing general concerns about NFTs, as well as details specific to the Neopets Metaverse. On July 20, 2022, Neopets confirmed that it had suffered a data breach the day prior. The data breach exposed Neopets' entire database schema, including usernames, emails and passwords of its 69 million users. Neopets responded by forcing a password reset for all users on August 1, 2022, causing some players to be locked out as they no longer had access to the e-mail addresses linked to their accounts. On August 29, 2022 Neopets sent an e-mail to users detailing the results of their subsequent investigation, noting that the following information for past and present users was compromised: name, email address, username, date of birth, gender, IP address, Neopets PIN, hashed password, as well as data about a player’s pet, game play, and other information provided to Neopets. They also stated that non-hashed, but inactive, passwords for players that played prior to 2015 were accessed and potentially downloaded between January 3-February 5, 2021, or July 16-19, 2022.


Reception

Described as an online cross of ''
Pokémon (an abbreviation for in Japan) is a Japanese media franchise managed by The Pokémon Company, founded by Nintendo, Game Freak, and Creatures (company), Creatures, the owners of the trademark and copyright of the franchise. In terms of ...
'' and '' Tamagotchi'', ''Neopets'' has received both praise and criticism. It has been praised for having educational content. Children can learn HTML to edit their own pages. They can also learn how to handle money by participating in the economy. Reviews from About.com and MMO Hut considered the multitude of possible activities a positive aspect. Most of the users are female, higher than in other massively multiplayer online games (MMOGs) but equivalent to
social-networking A social network is a social structure made up of a set of social actors (such as individuals or organizations), sets of dyadic ties, and other social interactions between actors. The social network perspective provides a set of methods for an ...
-driven communities. Lucy Bradshaw, a vice president of Electronic Arts, attributes the popularity among girls to the openness of the site and said, "Games that have a tendency to satisfy on more than one dimension have a tendency to have a broader appeal and attract girls". Luck & chance games draw criticism from parents as they introduce children to gambling. In Australia, a cross- promotion with McDonald's led to controversy with ''Neopets luck/chance games in October 2004. Australian tabloid television show '' Today Tonight'' featured a nine-year-old boy who claimed the site requires one to gamble in order to earn enough Neopoints to feed one's Neopet or else it would be sent to the
pound Pound or Pounds may refer to: Units * Pound (currency), a unit of currency * Pound sterling, the official currency of the United Kingdom * Pound (mass), a unit of mass * Pound (force), a unit of force * Rail pound, in rail profile Symbols * Po ...
. While gambling is not required, nor are pets sent to the pound if unfed, the website includes games of chance based on real games such as
blackjack Blackjack (formerly Black Jack and Vingt-Un) is a casino banking game. The most widely played casino banking game in the world, it uses decks of 52 cards and descends from a global family of casino banking games known as Twenty-One. This fami ...
and lottery scratchcards. After this incident, ''Neopets'' prohibited users under the age of 13 from playing Neopets's casino-style games.


Rise in popularity and decline

In the 2000s, ''Neopets'' was consistently noted as one of the " stickiest" sites for children's entertainment. Stickiness is a measure of the average amount of time spent on a website. A press release from ''Neopets'' in 2001 stated that Neopets.com led in site "stickiness" in May and June, with the average user spending 117 minutes a week. ''Neopets'' also led in the average number of hours spent per user per month in December 2003 with an average of 4 hours and 47 minutes. A 2004 article stated that Nielsen//NetRatings reported that people were spending around three hours a month on ''Neopets'', more than any other site in its Nielsen category. By May 2005, a ''Neopets''-affiliated video game producer cited about 35 million unique users, 11 million unique IP addresses per month, and 4 billion web page views per month. This producer also described 20% of the users as 18 or older, with the median of the remaining 80% at about 14. ''Neopets'' was consistently ranked among the top ten "stickiest" sites by both Nielsen//NetRatings and comScore Media Metrix in 2005 and 2006. According to Nielsen//NetRatings, in 2007, ''Neopets'' lost about 15% of its audience over the previous year. In February 2008, comScore ranked it as the stickiest kids entertainment site with the average user spending 2 hours and 45 minutes per month. In January 2017, Neopets then-JumpStart CEO David Lord estimated 100,000 active daily users. In January 2020, Neopets only logged 3.4 million views per month, a significant decline from its peak. In June 2020, JumpStart CEO Jim Czulewicz estimated Neopets had 100,000 daily active users and 1.5 million monthly active players.


Immersive advertising

Immersive advertising is a trademarked term for the way ''Neopets'' displayed advertisements to generate profit after Doug Dohring bought the site. Unlike pop-up and
banner ad A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking ...
s, immersive ads integrate advertisements into the site's content in interactive forms, including games and items. Players could earn Neopoints from them by playing advergames and taking part in online marketing surveys. Prior to the arrival of the NC Mall, it contributed to 60% of the revenue from the site with paying Fortune 1000 companies including Disney, General Mills, and McDonald's. It was a contentious issue with the site with regard to the ethics of marketing to children. It drew criticism from parents, psychologists, and consumer advocates who argued that children may not know that they are being advertised to, as it blurred the line between site content and advertisement. Children under eight had difficulty recognizing ads and half a million of the 25 million users were under the age of eight in 2005. Dohring responded to such criticism stating that of the 40 percent of users twelve and younger, very few were seven or eight years old and that preschoolers were not their target audience. Others criticised the functionality of the site. Susan Linn, another psychologist and author of ''Consuming Kids: The Hostile Takeover of Childhood'' considered the purpose of this site was to keep children in front of advertisements. Kalle Lasn, editor-in-chief and co-founder of '' Adbusters'' magazine, said the site encouraged kids to spend hours in front of a screen and recruited them to consumerism. ''Neopets'' executives stated that paid content comprised less than 1% of the site's total content. Children were not required to play or use sponsor games and items, and all ads were marked as such.


Merchandise

The popularity of ''Neopets'' spawned real-world merchandise including clothing, jewelry, stickers, books, cereals, video games and more, sold at mainstream outlets and online retailers. The most common items were plushies (stuffed animals). Each piece of merchandise has a code which can be redeemed at the site for an in-game reward. ''Neopets, Inc.'' had always planned to "bring the online and offline worlds together in ways that have never been done before". An investment banker at Allen & Company in New York said that ''Neopets'' was the only online media he had seen "that might have the ability to capture market share in the offline world". Neopets, Inc. signed various licensing deals with companies such as Viacom Consumer Products, Thinkway Toys, and Jakks Pacific over the years. Wizards of the Coast released the ''
Neopets Trading Card Game The 'Neopets TCG' is a collectible card game and a spin-off of the popular virtual pet website, Neopets. The game was launched in 2003 and produced by Wizards of the Coast, a large trading card company that produces a variety of other trading car ...
'' in September 2003, which was promoted in three of General Mills "Big G" cereals and ten Simon Property Group malls. It received two different nominations for "Toy of the Year" as well as other recognitions. ''Neopets: The Official Magazine'' was a bi-monthly magazine released the same month but it was replaced in 2008 by ''Beckett Plushie Pals'', which featured ''Neopets'' news as well as other companies' products such as Webkinz. In 2005, ''Neopets'' expanded to film and video game deals. The first movie was to be written by Rob Lieber and produced by Dylan Sellers and
John A. Davis John Alexander Davis (born October 26, 1961) is an American film director, writer, animator, voice actor and composer known for his work both in stop-motion animation as well as computer animation, live action and live-action/CGI hybrids. Davis ...
for Warner Bros., but the project has since been cancelled with no other projects announced. Two video games were released by Sony Computer Entertainment, '' Neopets: The Darkest Faerie'' for the
PlayStation 2 The PlayStation 2 (PS2) is a home video game console developed and marketed by Sony Computer Entertainment. It was first released in Japan on 4 March 2000, in North America on 26 October 2000, in Europe on 24 November 2000, and in Australia on 3 ...
in 2005 and '' Neopets: Petpet Adventures: The Wand of Wishing'' for the
PlayStation Portable The PlayStation Portable (PSP) is a handheld game console developed and marketed by Sony Computer Entertainment. It was first released in Japan on December 12, 2004, in North America on March 24, 2005, and in PAL regions on September 1, 2005, ...
in 2006. 2006 also saw the release of ''Neopets'' mobile, which allowed users to visit the new land of Lutari Island, but it was discontinued on 30 June 2009, leaving the island completely inaccessible. In 2007, MumboJumbo developed a match-3 game ''Neopets: Codestone Quest''. ''Neopets'' wouldn't attempt another mobile game until 2015, when they released a match-3 game called ''Ghoul Catchers'' for Android and iOS. However, they still released other games during those years, including ''Treasure Keepers'' for Facebook and '' Puzzle Adventure'' for
Nintendo DS The is a handheld game console produced by Nintendo, released globally across 2004 and 2005. The DS, an initialism for "Developers' System" or "Dual Screen", introduced distinctive new features to handheld games: two LCD screens working in tan ...
,
Wii The Wii ( ) is a home video game console developed and marketed by Nintendo. It was released on November 19, 2006, in North America and in December 2006 for most other Regional lockout, regions of the world. It is Nintendo's fifth major ho ...
, and PC. In early 2019, Jumpstart announced that they were making a full mobile-friendly ''Neopets'' app, and it was scheduled to launch late in the summer of 2019. On 10 February 2020, Blue Ant Media's Beach House Pictures announced that a ''Neopets'' animated television series is in development and was set to air in 2021, though there have been no recent updates. Neopets plans to expand to the
Nintendo Switch The is a hybrid video game console developed by Nintendo and released worldwide in most regions on March 3, 2017. The console itself is a Tablet computer#Gaming tablet, tablet that can either be docking station, docked for use as a home video ...
.


See also

*
Club Penguin ''Club Penguin'' was a massively multiplayer online game (MMO), involving a virtual world that contained a range of online games and activities. It was created by New Horizon Interactive (now known as Disney Canada Inc.). Players used cartoon ...
*
JumpStart ''JumpStart'' (known as ''Jump Ahead'' in the United Kingdom) is an educational media franchise for children, consisting mostly of educational games, produced by JumpStart Games. The series originally consisted of a series of educational PC gam ...
*
MMORPG A massively multiplayer online role-playing game (MMORPG) is a video game that combines aspects of a role-playing video game and a massively multiplayer online game. As in role-playing games (RPGs), the player assumes the role of a Player charac ...
* Moshi Monsters * Digital pet * Petpet Park * Webkinz


References


External links

* * {{ViacomCBS 1990s toys 1999 establishments in the United Kingdom 1999 video games Active massively multiplayer online games Fictional mammals Former Viacom subsidiaries Internet properties established in 1999 Massively multiplayer online role-playing games Pet websites Video games developed in the United Kingdom Virtual economies