The Lexington Broadcast Services Company (first known as Lexington Broadcast Services and later known as LBS Communications) was a television production and

syndication Syndication may refer to: * Broadcast syndication, where individual stations buy programs outside the network system * Print syndication, where individual newspapers or magazines license news articles, columns, or comic strips * Web syndication, ...

company formed on November 15, 1976, by advertising pioneer Henry Siegel, who, according to ''

Advertising Age ''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. ''Ad Age'' appears in mul ...

'', was "the man who built Lexington Broadcast Services into the nation's largest barter syndicator, and thus defined that segment of the TV ad business."

History

LBS was originally a unit of Grey Advertising, in order to develop products that were marketed for syndication. Some of the first products that were made were ''Not for Women Only'', which was produced by

WNBC-TV WNBC (channel 4) is a television station in New York City, serving as the flagship of the NBC network. It is owned and operated by the network's NBC Owned Television Stations division alongside Linden, New Jersey–licensed Telemundo station WN ...

in New York City, and ''Hot Fudge'', which was produced by then-ABC O&O

WXYZ-TV WXYZ-TV (channel 7) is a television station in Detroit, Detroit, Michigan, United States, affiliated with American Broadcasting Company, ABC. It is owned by the E. W. Scripps Company alongside Independent station (North America), independent st ...

in Detroit. Siegel was moved from Grey Advertising's president in order to become head of Lexington Broadcast Services Company. In 1977, it launched its first breakout hit for the company, ''

Sha Na Na Sha Na Na was an American rock and roll doo-wop group. Formed in 1969, but performing a song-and-dance repertoire based on 1950s hit songs, it simultaneously revived and parodied the music and the New York street culture of the 1950s. After g ...

'', for syndication, with advertising on a barter basis. In 1982, it entered into a partnership with

Columbia Pictures Television Columbia Pictures Television, Inc. (abbreviated as CPT) was launched on May 6, 1974, by Columbia Pictures as an American television production and distribution studio. It is the second name of the Columbia Pictures television division Screen Gem ...

to bring the ABC drama ''

Family Family (from la, familia) is a Social group, group of people related either by consanguinity (by recognized birth) or Affinity (law), affinity (by marriage or other relationship). The purpose of the family is to maintain the well-being of its ...

'' to off-net syndication starting in the fall of 1983, with LBS handling distribution under license from Columbia Pictures, which was sold onto a barter basis. The success of ''

'' led to the formation of the

Colex Enterprises Colex Enterprises was a joint venture company between Columbia Pictures Television and LBS Communications, Inc., active from January 30, 1984, to November 24, 1986. The name of the joint venture is a portmanteau of the two companies' names (Columbi ...

joint venture (as mentioned below). In 1986, it launched a syndicated block with

DIC Entertainment DIC Entertainment Corporation (; also known as DIC Audiovisuel, DIC Enterprises, DIC Animation City, DIC Entertainment, L.P., and DIC Productions), branded as The Incredible World of DIC, was an international film and television production comp ...

and

Mattel Mattel, Inc. ( ) is an American multinational toy manufacturing and entertainment company founded in January 1945 and headquartered in El Segundo, California. The company has presence in 35 countries and territories and sells products in more ...

, ''

Kideo TV ''Kideo TV'' was a syndicated anthology packaging by DIC Enterprises and LBS Communications, which premiered in April 1986. The show's name is a portmanteau of "kid" and "video". Hosts The show was hosted by four youths in auto racing attire wi ...

''. That year, DIC and LBS formed the ''Family Theater'' package of eight animated specials, and decided that DIC and LBS would team up with

to produce a live-action '' Dennis the Menace'' feature film. In 1985, LBS, DIC Enterprises and Karl/Lorimar Home Video set up a home video distribution venture, Kideo Video, which released titles from LBS' Kideo catalog, through which, by 1986, LBS planned to release titles for the videocassette market, and it gained programming rights for 200 Kideo titles. By 1987, LBS had to market beauty videocassettes due to the underperforming expectations of the initial Kideo videocassettes, and sponsored made-for-TV specials would not be included in its initial deal. In June 1987, DIC and LBS settled their lawsuits regarding Kideo Video "amicably" out of court, due to the cross complaints that stemmed from the home video label beginning in 1985. The settlement allowed Lorimar Home Video to continue distributing for the home video market certain kids' animated programs, and called for LBS and DIC to have the right to enter into separate home video agreements independently of each other. In addition, the rights of one of the companies could be independent of each other, and also independent of Lorimar Home Video, and the issue of a joint account that LBS was managing and allegedly was being trafficked in and out of the Cayman Islands was raised. It was revealed that there was wrongdoing in the $250 million account co-owned by LBS. In late July 1987, LBS Communications, on behalf of Westgate Entertainment, began marketing a $3 million, two-hour barter syndicated special on the

Titanic RMS ''Titanic'' was a British passenger liner, operated by the White Star Line, which sank in the North Atlantic Ocean on 15 April 1912 after striking an iceberg during her maiden voyage from Southampton, England, to New York City, United ...

, and LBS and Westgate had exclusive rights to the taped footage of the attacks at that time. The company had to feed the special to an ad-hoc network of TV stations on October 28, and at least 30 minutes of the two-hour special would be from Monte Carlo. It was decided that LBS would sell the telecast as part of a four-special barter package. The company was known for distributing programs from

and

(including select material from Columbia subsidiary/label

Screen Gems Screen Gems is an American brand name used by Sony Pictures' Sony Pictures Entertainment Motion Picture Group, a subsidiary of Japanese multinational conglomerate, Sony Group Corporation. It has served several different purposes for its parent ...

), by way of its

joint venture with Columbia, in addition to the 1991 syndicated re-launch of ''

Baywatch ''Baywatch'' is an American action drama television series about lifeguards who patrol the beaches of Los Angeles County, California, and Hawaii, starring David Hasselhoff. It was created by Michael Berk, Douglas Schwartz, and Gregory J. Bonann, ...

''. The company was also known for handling

Elia Kazan Elia Kazan (; born Elias Kazantzoglou ( el, Ηλίας Καζαντζόγλου); September 7, 1909 – September 28, 2003) was an American film and theatre director, producer, screenwriter and actor, described by ''The New York Times'' as "one o ...

's films that he directed from 1945 to 1976, and syndicating selected

Bob Hope Leslie Townes "Bob" Hope (May 29, 1903 – July 27, 2003) was a British-American comedian, vaudevillian, actor, singer and dancer. With a career that spanned nearly 80 years, Hope appeared in more than 70 short and feature films, with 5 ...

-produced movies that reverted to him after their initial release. That year, LBS Communications built up its distribution arm to allow stations to broadcast syndicated TV productions from outside production companies, and Paul Siegel would take over as president of the LBS Entertainment division. He had plans for advertising with

Paramount Domestic Television Paramount Domestic Television (PDT) was the television distribution arm of American television production company Paramount Television, once the TV arm of Paramount Pictures. It was formed in 1982 originally as Paramount Domestic Television and V ...

and

Coca-Cola Telecommunications Coca-Cola Telecommunications (CCT) was a short-lived first-run syndication unit of Columbia Pictures Television (then a unit of The Coca-Cola Company) created on November 24, 1986, that was a merger between CPT's first-run syndication division an ...

, but the company then found itself in the cold, and the alternatives failed to materialize due to a management buyout of the company from Grey Advertising by Marvin Davis, who was a former employee of the 20th Century-Fox film studio. Around the time that the joint venture with Columbia Pictures Entertainment ended in 1988, LBS began to lose money, and in December 1991, LBS filed for

Chapter 11 bankruptcy Chapter 11 of the United States Bankruptcy Code (Title 11 of the United States Code) permits reorganization under the bankruptcy laws of the United States. Such reorganization, known as Chapter 11 bankruptcy, is available to every business, whe ...

. As a result, the company ended up having to sell between 80 and 85 percent of its assets to its ''Baywatch'' distributor partner, the Scotti Brothers'

All American Television All American Television (later known as All American Communications Television) was a television syndication company active from 1981 to 1998. It was founded by Anthony J. Scotti, Ben Scotti, and Syd Vinnedge. The company was known for producing ...

. In 1997, All American was sold to

Pearson plc Pearson plc is a British multinational corporation, multinational publishing and education company headquartered in London, England. It was founded as a construction business in the 1840s but switched to publishing in the 1920s.J. A. Spende ...

, and was re-branded as

Pearson Television Pearson Television was the British-based television production and distribution arm of a British company Pearson PLC. History In 1994 after a bidding war, Pearson PLC bought the former British ITV (TV network), ITV franchisee Thames Televisio ...

. Pearson Television later merged with CLT-UFA to form

RTL Group RTL Group (for "Radio Television Luxembourg") is a Luxembourg-based international media conglomerate, with another corporate centre in Cologne, Germany. The company operates 68 television channels and 31 radio stations in Germany, France and ...

and Pearson Television was renamed

Fremantle Fremantle () () is a port city in Western Australia, located at the mouth of the Swan River in the metropolitan area of Perth, the state capital. Fremantle Harbour serves as the port of Perth. The Western Australian vernacular diminutive for ...

. As of today, some of LBS' library is owned by Fremantle, while many of their programs are owned by other companies.

Programming distributed by LBS

TV programs

Ad sales

* '' Fame'' * ''

Hollywood Squares ''Hollywood Squares'' (originally ''The Hollywood Squares'') is an American game show in which two contestants compete in a game of tic-tac-toe to win cash and prizes. The show piloted on NBC in 1965 and the regular series debuted in 1966 on the ...

'' (1986–89) * '' The New Liar's Club'' * '' This Is Your Life'' (1983–84) * ''

Too Close for Comfort ''Too Close for Comfort'' is an American sitcom television series that aired on ABC from November 11, 1980, to May 5, 1983, and in first-run syndication from April 7, 1984, to February 7, 1987. Its name was changed to ''The Ted Knight Show'' whe ...

Colex Enterprises

* ''

The Canterville Ghost "The Canterville Ghost" is a humorous short story by Oscar Wilde. It was the first of Wilde's stories to be published, appearing in two parts in '' The Court and Society Review'', 23 February and 2 March 1887. The story is about an American fa ...

'' (1986) * '' Dennis the Menace'' * ''

The Donna Reed Show ''The Donna Reed Show'' is an American sitcom starring Donna Reed as the middle-class housewife Donna Stone. Carl Betz co-stars as her pediatrician husband Dr. Alex Stone, and Shelley Fabares and Paul Petersen as their teenage children, Mary an ...

'' * '' Eischeid'' * ''

Family Reunion A family reunion is an occasion when many members of an extended family congregate. Sometimes reunions are held regularly, for example on the same date of every year. A typical family reunion will assemble for a meal, some recreation and discussi ...

'' * ''

Father Knows Best ''Father Knows Best'' is an American sitcom starring Robert Young, Jane Wyatt, Elinor Donahue, Billy Gray and Lauren Chapin. The series, which began on radio in 1949, aired as a television show for six seasons and 203 episodes. Created by E ...

'' * ''

The Flying Nun ''The Flying Nun'' is an American sitcom about a community of nuns which included one who could fly when the wind caught her cornette. It was produced by Screen Gems for ABC based on the 1965 book ''The Fifteenth Pelican,'' written by Tere Rio ...

'' * ''

The George Burns and Gracie Allen Show ''The George Burns and Gracie Allen Show'', sometimes called ''The Burns and Allen Show'', was a half-hour television situation comedy broadcast from 1950 to 1958 on CBS. It starred George Burns and Gracie Allen, one of the most enduring acts in ...

'' * ''

Ghost Story A ghost story is any piece of fiction, or drama, that includes a ghost, or simply takes as a premise the possibility of ghosts or characters' belief in them."Ghost Stories" in Margaret Drabble (ed.), ''Oxford Companion to English Literature'' ...

'' * ''

Gidget Gidget () is a fictional character created by author Frederick Kohner (based on his teenaged daughter, Kathy) in his 1957 novel, ''Gidget, the Little Girl with Big Ideas''. The novel follows the adventures of a teenaged girl and her surfing frie ...

'' * ''

Gidget's Summer Reunion ''Gidget's Summer Reunion'' is a 1985 American made-for-television adventure comedy-drama film produced by Columbia Pictures Television that aired in syndication on June 1, 1985. It was written by Robert Blees and George Zateslo, directed by Br ...

'' (1985) * ''

Hawk Hawks are bird of prey, birds of prey of the family Accipitridae. They are widely distributed and are found on all continents except Antarctica. * The subfamily Accipitrinae includes goshawks, sparrowhawks, sharp-shinned hawks and others. Th ...

'' * ''

Hazel The hazel (''Corylus'') is a genus of deciduous trees and large shrubs native to the temperate Northern Hemisphere. The genus is usually placed in the birch family Betulaceae,Germplasmgobills Information Network''Corylus''Rushforth, K. (1999). ...

'' * ''

Joe Forrester ''Joe Forrester'' is an American crime/drama television series, starring Lloyd Bridges as a uniformed foot patrol officer in a run-down neighborhood of Los Angeles. Patricia Crowley co-starred as Georgia Cameron, Joe's romantic interest. Former ...

'' * ''

Jungle Jim Jungle Jim is the fictional hero of a series of jungle adventures in various media. The series began on January 7, 1934, as an American newspaper comic strip chronicling the adventures of Asia-based hunter Jim Bradley, who was nicknamed Jungle ...

'' * ''Miracle of the Heart: A Boys Town Story'' (1986) * ''

The Monkees The Monkees were an American rock and pop band, formed in Los Angeles in 1966, whose lineup consisted of the American actor/musicians Micky Dolenz, Michael Nesmith and Peter Tork alongside English actor/singer Davy Jones. The group was conc ...

'' * ''

Route 66 U.S. Route 66 or U.S. Highway 66 (US 66 or Route 66) was one of the original highways in the United States Numbered Highway System. It was established on November 11, 1926, with road signs erected the following year. The h ...

'' * ''

Wild Bill Hickok James Butler Hickok (May 27, 1837August 2, 1876), better known as "Wild Bill" Hickok, was a folk hero of the American Old West known for his life on the frontier as a soldier, scout, lawman, gambler, showman, and actor, and for his involvement ...

Films

* '' Heathcliff: The Movie'' (1986) (released by

Atlantic Entertainment Group Atlantic Entertainment Group, also known as Atlantic Releasing Corporation, was an independent film production and distribution company founded by Tom Coleman and Michael Rosenblatt in 1974. History Their initial releases were mostly geared ...

and produced by

and

McNaught Syndicate The McNaught Syndicate was an American newspaper syndicate founded in 1922. It was established by Virgil Venice McNitt (who gave it his name) and Charles V. McAdam. Its best known contents were the columns by Will Rogers and O. O. McIntyre, the ' ...

) * '' Care Bears Movie II: A New Generation'' (1986) (released by

Columbia Pictures Columbia Pictures Industries, Inc. is an American film production studio that is a member of the Sony Pictures Motion Picture Group, a division of Sony Pictures Entertainment, which is one of the Big Five studios and a subsidiary of the mu ...

and produced by

Nelvana Nelvana Enterprises, Inc. (; previously known as Nelvana Limited, sometimes known as Nelvana Animation and simply Nelvana or Nelvana Communications) is a Canadian animation studio and entertainment company owned by Corus Entertainment. Founded ...

)

TV specials

References

{{Authority control RTL Group Former Bertelsmann subsidiaries 1976 establishments in New York City 1992 disestablishments in New York (state) Companies based in New York City Mass media companies established in 1976 Defunct mass media companies of the United States Television syndication distributors Mass media companies disestablished in 1992