Jason Beau Vale (born 21 June 1969 in Kensington,

London London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...

), also known as The Juice Master, is an English

author An author is the writer of a book, article, play, mostly written work. A broader definition of the word "author" states: "''An author is "the person who originated or gave existence to anything" and whose authorship determines responsibility f ...

, motivational speaker, and

lifestyle coach Lifestyle gurus (also called lifestyle coaches, lifestyle trainers, lifestyle consultants) trained people to understand how they can make themselves happier through changes in their lifestyle. Lifestyle gurus are a profession popularised by sever ...

History

Vale was an addict of smoking, alcohol, and

junk food "Junk food" is a term used to describe food that is high in calories from sugar and/or fat, and possibly also sodium, but with little dietary fiber, protein, vitamins, minerals, or other important forms of nutritional value. It is also known as ...

and a chronic sufferer of

psoriasis Psoriasis is a long-lasting, noncontagious autoimmune disease characterized by raised areas of abnormal skin. These areas are red, pink, or purple, dry, itchy, and scaly. Psoriasis varies in severity from small, localized patches to complete ...

eczema Dermatitis is inflammation of the skin, typically characterized by itchiness, redness and a rash. In cases of short duration, there may be small blisters, while in long-term cases the skin may become thickened. The area of skin involved can ...

, and hay fever. Influenced by early juicing pioneer Norman Walker, Jason began

juicing Juicing is the process of extracting juice from plant tissues such as fruit or vegetables. Overview There are many methods of juicing, from squeezing fruit by hand to wide-scale extraction with industrial equipment. Juicing is generally the ...

to improve his health. In his book ''Slim 4 Life'', Vale outlines how he lost weight, gave up smoking and drinking, and stopped eating junk food by changing his mindset to his addictions. As a result of daily juicing, Jason lost four

stone In geology, rock (or stone) is any naturally occurring solid mass or aggregate of minerals or mineraloid matter. It is categorized by the minerals included, its Chemical compound, chemical composition, and the way in which it is formed. Rocks ...

and is now free of his skin conditions and hay fever. Jason became a trainer for Allen Carr (the now deceased author of The Easy Way to Stop Smoking) and set up a clinic in

Birmingham Birmingham ( ) is a City status in the United Kingdom, city and metropolitan borough in the metropolitan county of West Midlands (county), West Midlands in England. It is the second-largest city in the United Kingdom with a population of 1. ...

, West Midlands. With the launch of his first published book in 2001 as the self-styled ''Juice Master'', Jason Vale has continued to promote the health benefits of consuming freshly extracted juices and

smoothie A smoothie is a beverage made by puréeing ingredients in a blender. A smoothie commonly has a liquid base, such as fruit juice or milk, yogurt, ice cream or cottage cheese. Other ingredients may be added, including fruits, vegetables, non-dai ...

s in the media. Vale, through publishers

HarperCollins HarperCollins Publishers LLC is one of the Big Five English-language publishing companies, alongside Penguin Random House, Simon & Schuster, Hachette, and Macmillan. The company is headquartered in New York City and is a subsidiary of News ...

, has sold approximately 500,000 copies of his books (and accompanying DVDs) in the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the European mainland, continental mainland. It comprises England, Scotlan ...

. His books Stop Drinking 4 Life Easily! and Kick the Drink...Easily! specifically address the benefits of sobriety and offer advice for

alcoholics Alcoholism is, broadly, any drinking of alcohol that results in significant mental or physical health problems. Because there is disagreement on the definition of the word ''alcoholism'', it is not a recognized diagnostic entity. Predomina ...

. Vale worked with Moulinex from 2003 to 2005 promoting one of their juice extractors that they later named after him. In 2005, Vale instead began to endorse a juicer with

Royal Philips Electronics Koninklijke Philips N.V. (), commonly shortened to Philips, is a Dutch multinational conglomerate corporation that was founded in Eindhoven in 1891. Since 1997, it has been mostly headquartered in Amsterdam, though the Benelux headquarters is ...

. Vale and his company Juice Master Ltd have branched out into running seminars,

retreats The meaning of a spiritual retreat can be different for different religious communities. Spiritual retreats are an integral part of many Hindu, Jewish, Buddhist, Christian and Sufi communities. In Hinduism and Buddhism, meditative retreats are ...

, and

juice bar Juice is a drink made from the extraction or pressing of the natural liquid contained in fruit and vegetables. It can also refer to liquids that are flavored with concentrate or other biological food sources, such as meat or seafood, such as ...

s. Vale opened his first juice

detox Detoxification or detoxication (detox for short) is the physiological or medicinal removal of toxic substances from a living organism, including the human body, which is mainly carried out by the liver. Additionally, it can refer to the period of ...

retreat in

Turkey Turkey ( tr, Türkiye ), officially the Republic of Türkiye ( tr, Türkiye Cumhuriyeti, links=no ), is a transcontinental country located mainly on the Anatolian Peninsula in Western Asia, with a small portion on the Balkan Peninsula in ...

in 2005 and organises health seminars across the

and

Ireland Ireland ( ; ga, Éire ; Ulster Scots dialect, Ulster-Scots: ) is an island in the Atlantic Ocean, North Atlantic Ocean, in Northwestern Europe, north-western Europe. It is separated from Great Britain to its east by the North Channel (Grea ...

. In 2008, Vale opened his second Irish juice bar in John Roberts Square in

Waterford "Waterford remains the untaken city" , mapsize = 220px , pushpin_map = Ireland#Europe , pushpin_map_caption = Location within Ireland##Location within Europe , pushpin_relief = 1 , coordinates ...

Media appearances

Vale began his TV career as a manager on

Channel 4 Channel 4 is a British free-to-air public broadcast television network operated by the state-owned Channel Four Television Corporation. It began its transmission on 2 November 1982 and was established to provide a fourth television service ...

's '' The Fit Farm'' and has since appeared on '' This Morning'', GMTV and numerous times on Five's ''

The Wright Stuff ''The Wright Stuff'' is a British television chat show which was hosted by former tabloid journalist Matthew Wright from 2000 until 2018. It aired on Channel 5 on weekday mornings from 9:15 to 11:15am. The series characterised itself as "Br ...

''. Vale has appeared in Irish media on '' The Ray D'Arcy Show'', ''

The Gerry Ryan Show ''The Gerry Ryan Show'' (often referred to as ''The Ryan Show'', ''The G. Ryan Show'' or ''GRS'') was RTÉ 2fm's mid-morning radio show. Presented by Gerry Ryan until hours before his sudden death, it was launched in March 1988 and ran from n ...

'', '' Studio One'' and popular culture show ''

Xposé ''Xposé'' is an entertainment, fashion and beauty programme that aired on Irish television from 2007 to 2019. It was broadcast every Friday at 18:00 on Virgin Media One. It ran for a 3-day week at 20:00 on Virgin Media Two (previously known ...

''. Vale's promotion as The Juice Master by Royal Philips Electronics has achieved media attention in

Denmark ) , song = ( en, "King Christian stood by the lofty mast") , song_type = National and royal anthem , image_map = EU-Denmark.svg , map_caption = , subdivision_type = Sovereign state , subdivision_name = Kingdom of Denmark , establish ...

Norway Norway, officially the Kingdom of Norway, is a Nordic country in Northern Europe, the mainland territory of which comprises the western and northernmost portion of the Scandinavian Peninsula. The remote Arctic island of Jan Mayen and the ...

The Netherlands ) , anthem = ( en, "William of Nassau") , image_map = , map_caption = , subdivision_type = Sovereign state , subdivision_name = Kingdom of the Netherlands , established_title = Before independence , established_date = Spanish Netherl ...

Finland Finland ( fi, Suomi ; sv, Finland ), officially the Republic of Finland (; ), is a Nordic country in Northern Europe. It shares land borders with Sweden to the northwest, Norway to the north, and Russia to the east, with the Gulf of B ...

, and

Italy Italy ( it, Italia ), officially the Italian Republic, ) or the Republic of Italy, is a country in Southern Europe. It is located in the middle of the Mediterranean Sea, and its territory largely coincides with the homonymous geographical ...

. Vale worked with

Katie Price Katrina Amy Alexandra Alexis Price (''née'' Infield; born 22 May 1978) is an English media personality and model. She gained recognition in the late 1990s for her glamour modelling work and had regular appearances on Page 3 in the British ...

whom he claims to have helped lose two

in three months, after the birth of her second child, on Vale's Turbo Charge programme.

Bibliography

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CD/DVDs

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References

External links

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Information about Jason Vale (HarperCollins)

Juice Master Juice Bar opens in John Roberts' Square, Waterford Today
{{DEFAULTSORT:Vale, Jason B. 1969 births British motivational speakers British motivational writers People from Kensington Life coaches Living people British nutritionists Alternative detoxification promoters Diet food advocates Writers from London