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Hasbro, Inc. (/ˈhæzbroʊ/; an abbreviation of its original name, Hassenfeld Brothers) is an American multinational toy and board game company. It is the largest toy maker in the world in terms of stock market value, and third largest with revenues of approximately $5.12 billion.[4][5] Hasbro
Hasbro
acquired the trademarks and products of Kenner, Parker Brothers, and Milton Bradley, among others. Among its products are Monopoly, G.I. Joe, Furby, Transformers, Nerf, My Little Pony, and Yo-Kai Watch. The Hasbro
Hasbro
brand also spawned TV shows to promote its products, such as Family Game Night on the Discovery Family
Discovery Family
network. The corporate headquarters is located in Pawtucket, Rhode Island. The majority of its products are manufactured in East Asia.

Contents

1 History

1.1 Hassenfeld Brothers 1.2 Hasbro
Hasbro
Industries 1.3 Hasbro

2 Criticism 3 Impact 4 Subsidiaries

4.1 Former

5 Toys
Toys
and games 6 Films and television 7 See also 8 References 9 External links

History[edit] Hassenfeld Brothers[edit] Brothers Herman, Hillel, and Henry Hassenfeld[6] founded Hassenfeld Brothers in Providence, Rhode Island
Rhode Island
in 1923, a company selling textile remnants. Over the next two decades, the company expanded to produce pencil cases and school supplies. In 1926, Hassenfeld Brothers was incorporated; Hillel left for another textile business while Henry took charge of the corporation. They began making their own pencils when their pencil supplier began making pencil cases as well.[7] Hassenfeld Brothers produced modeling clay and then doctor and nurse kits as their first toys, and they became primarily a toy company by 1942. Hillel died in 1943 and Henry Hassenfeld became CEO, while his son Merrill became president. The company entered the plastic fields during World War II to support its toy line.[7] Hassenfeld Brothers' first toy hit was Mr. Potato Head,[7] which the company purchased from George Lerner in 1952. The toy was a smash success. In 1954, the company became a Disney major license.[7] In 1960, Henry died and Merrill took over the parent company, and his older brother Harold ran the pencil-making business of Empire Pencil. Hassenfeld Brothers expanded to Canada with Hassenfeld Brothers (Canada) Ltd. in 1961. The company was approached in 1963 to license a toy based on The Lieutenant, which they turned down because they did not want to be tied to a possibly short-lived television series. Instead, Hassenfeld Brothers produced the G.I. Joe
G.I. Joe
toy in 1964 which they termed an "action figure" in order to market it to boys who wouldn't want to play with dolls. In 1964 and 1965, G.I. Joe
G.I. Joe
accounted for two-thirds of Hassenfeld's sales.[7] Hasbro
Hasbro
Industries[edit] The company had previously sold toys under the Hasbro
Hasbro
trade name, and it shortened its name to Hasbro
Hasbro
Industries in 1968 and sold a minor stake in the corporation to the public. The unpopular Vietnam War
Vietnam War
was at its height in 1969, so Hasbro
Hasbro
redesigned GI Joe to be less militaristic and more adventure oriented.[7] Its promotional efforts included the catchphrase "Boy Oh Boy! It's A Hasbro
Hasbro
Toy!" in television commercials and print ads. Also in 1969, Hasbro
Hasbro
bought Burt Claster Enterprises which produced "Romper Room" and had just begun a Romper Room toy line. A month-long Teamsters strike and Far Eastern supplier troubles caused the company to have a $1 million loss for the year.[7] In 1970, Hasbro
Hasbro
began a plan of diversification and opened the Romper Room Nursery School franchise chain to cash in on President Richard M. Nixon's Family Assistance Plan which subsidized day care for working mothers. By 1975, the company had ended the nursery chain. Hasbro
Hasbro
also entered the cookware field with the Galloping Gourmet line based on a television cooking show, but the line collapsed with an attack of termites on their salad bowls. Two new 1970s toys were public relations disasters. One of the toys was named Javelin Darts which were similar to the ancient Roman plumbata. On December 19, 1988, the Consumer Product Safety Commission banned lawn darts from sale in the United States
United States
due to their hazards as a flying projectile with a sharp metal point causing multiple deaths.[8] The other toy was named The Hypo-Squirt, a hypodermic needle-shaped water gun tagged by the press as a "junior junkie" kit. Both were recalled. Romper Room and its toy line had continued success, although Action for Children's Television citizens group considered the program to be an advertising channel for toys.[7] Merrill Hassenfeld took over as CEO in 1974, and his son Stephen D. Hassenfeld became president. The company became profitable once again but had mixed results due to cash flow problems from increasing the number of toys in the line to offset G.I. Joe's declining sales. Hasbro
Hasbro
ended the G.I. Joe
G.I. Joe
line in 1975 because of the rising price of plastic and crude oil's increasing prices. In 1977, Hasbro's losses were $2.5 million, and the company held a large debt load. That same year, Hasbro
Hasbro
acquired Peanuts
Peanuts
cartoon characters licensing rights. With the financial situation poor, Hasbro's bankers made the company temporarily stop dividend payments in early 1979. The toy division's losses increased Harold Hassenfeld's resentment regarding the company's treatment of the Empire Pencil subsidiary as Empire received lower levels of capital spending to profits than did the toy division. With Merrill's death in 1979, Harold did not recognize Stephen's authority as the successor to the chairman and CEO position. As a solution, Hasbro
Hasbro
spun off Empire Pencil in 1980, which was the nation's largest pencil maker, with Harold trading his Hasbro
Hasbro
shares for those of Empire. Stephen then became both the CEO and chairman of the board. Between 1978 and 1981, Stephen reduced the Hasbro
Hasbro
product line by one-third and its new products by one-half. Hasbro
Hasbro
focused on simple, low cost, longer life-cycle toys like Mr. Potato Head. Hasbro thus stayed out of the electronic games field which went bust in the early 1980s. In 1982, Hasbro
Hasbro
revived its G.I. Joe
G.I. Joe
line with the help of Marvel Comics, as an anti-terrorist commando based on current events. The company launched the successful Transformers
Transformers
toy line along with a children's animated TV series two years later. With the toys and TV series being popular, Stephen Hassenfeld posed with the toys for a People magazine cover photo. In 1982, Hasbro
Hasbro
produced the successful toy franchise My Little Pony. In 1983, they purchased GLENCO Infant Items, a manufacturer of infant products and the world's largest bib producer, and Knickerbocker Toy Company, a Warner Communications
Warner Communications
(now Time Warner
Time Warner
and Ubisoft) struggling subsidiary. Hasbro
Hasbro
paid Warner with 37 percent of its stock—paid into a Hasbro
Hasbro
executive control voting trust—and also received a cash infusion. In 1984, Alan G. Hassenfeld
Alan G. Hassenfeld
took over as president from his brother Stephen, who continued as CEO and chairman. That same year, the company was the nation's sixth best-selling toymaker, and they acquired the Milton Bradley Company
Milton Bradley Company
which was the nation's fifth best-selling toymaker. This brought The Game of Life, Twister, Easy Money, and Playskool
Playskool
into the Hasbro
Hasbro
fold and transformed Hasbro
Hasbro
into Hasbro
Hasbro
Bradley. Stephen Hassenfeld became the merged company's president and CEO, with Milton Bradley chief James Shea Jr. taking the chairman position. However, the executives clashed and Shea left after a few months, and Stephen and Alan returned to their previous positions.[7] Hasbro[edit]

Hasbro
Hasbro
logo used from 1998 to 2009.

In 1985, the company changed its name again to just Hasbro, Inc. The Jumpstarters toys were the subject of a lawsuit in 1985 when Hasbro sued a toy manufacturer for selling toys based on their Transformers design. Hasbro
Hasbro
won the suit. In the mid-1980s, Hasbro
Hasbro
moved past Mattel
Mattel
to become the world's largest toy company. Hasbro
Hasbro
then moved to outsell Mattel's Barbie
Barbie
in the fashion doll market with the 1986 introduction of Jem, a record producer/rock musician dual identity fashion doll. Jem initially posted strong sales but plummeted and was withdrawn from the market in 1987. Hasbro
Hasbro
followed up in 1988 with Maxie, a Barbie-sized blonde doll, so that Barbie
Barbie
clothing and accessories would fit. Maxie lasted until 1990. Under Alan's initiative in the late 1980s, Hasbro
Hasbro
moved to increase international sales by taking toys overseas that had failed in the US market and selling them for as much as four times the original price. This increased international sales from $268 million in 1985 to $433 million in 1988. In 1988, Hasbro
Hasbro
purchased part of Coleco Industries' indoor and outdoor children's furniture and ride-on toy product lines for $21 million, including two closed manufacturing plants in Amsterdam, N.Y. In July 1989, Hasbro
Hasbro
acquired bankrupt Coleco itself for $85 million. Stephen Hassenfeld died later that year with the company having gone from sales of $104 million in the year he took control to 1989 sales of over $1.4 billion. Alan succeeded him as chairman and CEO. In 1991, Hasbro
Hasbro
purchased Tonka
Tonka
Corporation for $486 million, which included the Parker Brothers
Parker Brothers
unit, the maker of the Monopoly board game, and Kenner Products, the maker of Star Wars
Star Wars
and The Real Ghostbusters action figures. Milton Bradley and Parker Brothers
Parker Brothers
were merged into one division. Alan moved to expand Hasbro
Hasbro
overseas with new units in Greece, Hungary, and Mexico. He saw the Far East as an important market in which to expand, and Hasbro
Hasbro
purchased Nomura Toys
Toys
Ltd. in Japan
Japan
in 1992, along with majority ownership of Palmyra, a Southeast Asian
Southeast Asian
toy distributor. These increased the proportion of international sales from 22% in 1985 to 45% ($1.28 billion) in 1995. In 1993, Hasbro
Hasbro
lost its bid to Mattel
Mattel
for J. W. Spear & Sons, a U.K.-based game maker. In the US, Hasbro's growth since 1980 was from acquisitions and the leveraging of the new assets. New product development was not as successful, except for movie and TV tie-in product lines with Jurassic Park and Barney. Thus, US sales were stagnant in the early 1990s, falling from 1993 to 1995. To turn domestic performance around in 1994, Hasbro
Hasbro
merged the Hasbro
Hasbro
Toy, Playskool, Playskool
Playskool
Baby, Kenner, and Kid Dimension units into the Hasbro
Hasbro
Toy Group. Meanwhile, Mattel purchased Fisher-Price
Fisher-Price
and retook the top spot in the toy industry. Hasbro Interactive
Hasbro Interactive
was started in 1995 and released the Monopoly game on CD-ROM. Mattel
Mattel
also proposed a merger that year, but was turned down by the Hasbro
Hasbro
board in 1996 due to antitrust issues and Justice Department investigation into exclusionary policies between toy manufacturers and toy retailers, particularly Toys
Toys
"R" Us. In 1998, Hasbro
Hasbro
bought Avalon Hill
Avalon Hill
for $6 million, and in 1999 Wizards of the Coast was bought in a deal worth $325 million. Wizards of the Coast is now a subsidiary of Hasbro
Hasbro
and has Avalon Hill
Avalon Hill
as one of its divisions. In 2001, money-losing Hasbro Interactive
Hasbro Interactive
was sold for $100 million to Infogrames, a French software concern. Hasbro
Hasbro
entered the building block toy market with its Built to Rule line in 2003, which was discontinued in 2005. In 2007, a workers' rights group investigated several of Hasbro's Chinese suppliers and found that a toy factory in China's Guangxi Province had hired 1,000 junior high school students. The same group discovered other widespread labor violations, including unsafe working conditions, mandatory overtime, verbal abuse, and sexual harassment of employees. Hasbro
Hasbro
issued a statement that it would "act swiftly and decisively in making any necessary changes" and had "increased the intensity of ongoing safety review efforts." Critics pointed out that Hasbro
Hasbro
had no official regulatory control of these factories. Hasbro responded by hiring independent auditors who make unannounced visits to the East Asian subcontractors. In 2008, Hasbro
Hasbro
acquired game maker Cranium, Inc.
Cranium, Inc.
for $77 million. The deal was announced on January 4 and closed on January 25. Hasbro collaborated with Discovery Communications
Discovery Communications
on Discovery Family
Discovery Family
as The Hub Network began on October 10, 2010. The venture proved successful in unexpected ways when the TV revival of the My Little Pony
My Little Pony
franchise as My Little Pony: Friendship Is Magic
Magic
became the network's highest-rated program with its target demographic of young girls, and also attracted an unexpectedly significant cult following. The Hub Network was rebranded as Discovery Family
Discovery Family
on October 13, 2014. Hasbro also produces Marvel Comics
Marvel Comics
and Star Wars
Star Wars
toys, having recently renewed this deal through at least 2020. On November 10, 2017, the Wall Street Journal
Wall Street Journal
reported that Hasbro, Inc. had made a takeover offer for Mattel
Mattel
Inc.[9][10] At the time, Mattel
Mattel
was worth $5 billion, while Hasbro
Hasbro
was worth about $11 billion.[10] On November 15, 2017, Reuters
Reuters
reported that Mattel rejected the offer.[11] On February 27, 2018, Variety reported in a detailed article that Hasbro
Hasbro
came close to buying Lionsgate
Lionsgate
last year but fall through due to pricing.[12] Criticism[edit] In 2011, Greenpeace
Greenpeace
accused Hasbro
Hasbro
of purchasing paper for its packaging from ancient forests in Indonesia. Hasbro
Hasbro
changed its paper purchasing policy, and Greenpeace
Greenpeace
Executive Director Phil Radford praised the company.[13] There have been criticisms of Hasbro
Hasbro
for focusing some of its products on specific demographic groups. For example, a letter spread widely on social media in November 2012 written by a six-year-old Irish girl complaining about the lack of female characters in the guessing game Guess Who?[14] This garnered attention in the press after the girl's mother posted the exchange on her blog.[15] Guess Who?
Guess Who?
had previously received complaints over gender and ethnic bias in its choice of 24 images.[14] Hasbro
Hasbro
primarily sells toys directed at either the girl or boy markets. As such, there have been criticisms that Hasbro's toys reinforce gender stereotypes. For example, in December 2012, 13-year-old McKenna Pope started a campaign on Change.org, calling on the company to create a "boy-friendly" version of the popular Easy-Bake Oven
Easy-Bake Oven
and to feature boys on their packaging and materials.[16][17] Within a week, over 30,000 people signed her petition.[18] Hasbro
Hasbro
was criticized for sexist product design when its 2015 Star Wars Monopoly board game
Monopoly board game
failed to feature Rey, the female protagonist in Star Wars: The Force Awakens, while including all of the supporting male characters. Hasbro
Hasbro
explained that Rey was left out of the Monopoly game to avoid spoilers, because the game was released months before the movies.[19] On January 5, 2016, Hasbro
Hasbro
announced that Rey would be included in future versions. Hasbro
Hasbro
later stated that it struggled to distribute the updated Monopoly game that includes the Rey piece, because retailers (especially in the United States) showed "insufficient interest" after having already purchased stock of the first release.[20] On October 2, 2015, Lorraine Markham sued Hasbro
Hasbro
for breach of contract for failure to pay royalties to her. She was seeking a declaration from the U.S. District Court in Providence that her husband Bill Markham was the sole creator of The Game of Life.[21] Impact[edit] Hasbro
Hasbro
was named by Fortune magazine as one of the top 100 companies to work for in 2013, citing that the "company enhanced its vacation policy by giving new employees three weeks off in their first year instead of having to wait five years."[22] Subsidiaries[edit]

Backflip Studios
Backflip Studios
(70%) Funskool (40%) Hasbro
Hasbro
Gaming Hasbro
Hasbro
Entertainment
Entertainment
and Licensing

Hasbro
Hasbro
Studios

Hasbro
Hasbro
Films

Allspark Pictures Allspark Animation

Cake Mix Studio

Discovery Family
Discovery Family
(40%) Boulder Media Limited

HasLab (defunct in 2012, reestablished in 2018)[23] Playskool Tonka Wizards of the Coast

Avalon Hill
Avalon Hill
(brand) Mirrorstone Books

Former[edit]

Claster Television Cranium, Inc. Empire Pencil Galoob Hasbro
Hasbro
Interactive Kenner Products Larami
Larami
(name is now retired and part of the Nerf
Nerf
brand) Milton Bradley Company Parker Brothers Selchow and Righter Tiger Electronics Wrebbit

Toys
Toys
and games[edit] Main article: List of Hasbro
Hasbro
toys Hasbro
Hasbro
has several brands of toys and games aimed at different demographics. Some of its better-known toy lines (past and present) are:

Action Man Battle Beasts Beyblade B-Daman Cabbage Patch Kids
Cabbage Patch Kids
(1989–1994) Chibibotto Easy-Bake Oven[24] Fidget spinner Furby
Furby
(2005–present) FurReal Friends G.I. Joe Hamtaro Inhumanoids Jem Jurassic Park
Jurassic Park
(1993–2017) Kre-O Lincoln Logs Lite-Brite Littlest Pet Shop M.A.S.K. Marvel Legends Maxie Mr. Potato Head My Little Pony Nerf Play-Doh Pokémon
Pokémon
(1998–2005) Pound Puppies Power Rangers
Power Rangers
(future–April 2019)[25] Sesame Street Skedoodle[26] Spirograph Star Trek
Star Trek
(2013–present) Star Wars Talk
Talk
'n Play Tinkertoy Tayo the Little Bus Transformers Visionaries: Knights of the Magical Light WWF Wrestling figure line (1990–1994) Yo-Kai Watch Zoids

Hasbro
Hasbro
is the largest producer of board games in the world as a result of its component brands, such as Parker Brothers, Waddingtons, Milton Bradley, Wizards of the Coast, and Avalon Hill
Avalon Hill
(all acquisitions since the 1980s). As a result, it has well known and top selling games such as: Main article: List of Hasbro
Hasbro
games

Axis & Allies Battleship Bowl-A-Tron 300 Automatic Bowling Game[27] Buckaroo! Candy Land Cranium Clue (Cluedo) Diplomacy Duel Masters
Duel Masters
Trading Card Game Dungeons & Dragons (role-playing game) The Game of Life The Grape Escape Magic: The Gathering Mirror-Mirror (Winner of ITV1's "Design a Board Game Competition") Monopoly (best selling board game ever according to the Guinness World Records) Operation Ouija Pictionary
Pictionary
(now owned by Mattel) Risk Scrabble Trivial Pursuit Trouble (a.k.a. Frustration and Kimble)

Hasbro
Hasbro
also produces many variations of most of their games. For example, in addition to original Scrabble, the game is also available as " Scrabble
Scrabble
Deluxe Edition", " Scrabble
Scrabble
Deluxe Travel Edition"," Scrabble
Scrabble
Junior", and " Scrabble
Scrabble
Onyx Edition". Hasbro
Hasbro
also offers games of physical skill such as:

Bop It Jenga

They have also sold games in the past which are now discontinued but can be found from second hand markets which include:

Brain Warp
Brain Warp
and its sister products which include Brain Shift, Brain Bash, Death Star Escape, Hyperslide and Torx. Bull's-Eye Ball

Hasbro
Hasbro
also offers a memory game called Simon which involves memorising sequences of colors and lights. In 1995, Hasbro
Hasbro
began a short-lived video game development and publishing venture called Hasbro
Hasbro
Interactive, but disbanded it in 2001 when it was bought by the now defunct Infogrames. Now Hasbro
Hasbro
develops video games based on its brands through third-party developers and licensing strategies, notably with major American companies such as Activision, Electronic Arts, and THQ. Following the rise of smartphones and tablet PCs in the 2010s, as well as major video gaming publishers cutting back on releasing games based on licensed IPs for various reasons, such as economic slumps, several of Hasbro's brands were licensed towards mobile game developers such as Gameloft, releasing their games under the label Hasbro
Hasbro
Gaming. On February 25, 2005, Hasbro
Hasbro
announced that it would be introducing a musical toothbrush to the market. The Tooth Tunes, released in early 2007, transmits music from the jawbone to the ear when the bristles touch the teeth. Films and television[edit] Further information: Hasbro
Hasbro
Studios See also[edit]

List of game manufacturers

Companies portal Toys
Toys
portal Rhode Island
Rhode Island
portal United States
United States
portal

References[edit]

^ a b c d e "Company Financials Hasbro, Inc". Google Finance. Retrieved May 18, 2017.  ^ "HAS Profile - Hasbro, Inc. Stock - Yahoo Finance".  ^ http://corporate.hasbro.com/documents/Corporate_Fact_Sheet_November_2015.pdf ^ "Fun For Profit: The World's Nine Biggest Toy Companies". January 21, 2014.  ^ https://www.bloomberg.com/news/articles/2018-01-30/mattel-partners-with-china-s-netease-to-revive-mobile-gaming ^ "History of Hasbro, Inc. – FundingUniverse".  ^ a b c d e f g h i "Hasbro, Inc. History". International Directory of Company Histories Vol. 16. St. James Press. Retrieved 6 February 2013.  ^ "Lawn Darts Are Banned and Should Be Destroyed". U.S. Consumer Product Safety Commission. May 15, 1997. Archived from the original on December 16, 2010. Retrieved January 25, 2011. Pointed lawn darts, intended for use in an outdoor game, have been responsible for the deaths of three children. The most recent injury occurred last week in Elkhart, Ind., when a 7-year-old boy suffered a brain injury after a lawn dart pierced his skull.  ^ Zaiobro, Paul; Mattioli, Dana (November 10, 2017). " Hasbro
Hasbro
Sets Its Sights on Mattel". The Wall Street Journal. Retrieved November 11, 2017.  ^ a b " Hasbro
Hasbro
approaches Mattel
Mattel
about takeover, says WSJ, citing sources". CNBC. November 10, 2017.  ^ Roumeliotis, Greg. " Mattel
Mattel
snubs Hasbro's latest acquisition approach - sources". Reuters. Retrieved 25 November 2017.  ^ https://variety.com/2018/film/features/lionsgate-sale-merger-shares-1202711913/ ^ Phil Radford. " Hasbro
Hasbro
Turns Over a New Leaf, Steps Up for Rainforests". Huffington Post. Retrieved 24 August 2011.  ^ a b "Guess Who's sexist? Classic board game's gender bias leaves six-year-old fuming from The Independent ^ " Hasbro
Hasbro
knows all about selling to kids - and nothing much about talking to them" Archived March 6, 2013, at the Wayback Machine. from "http://www.byjenniferoconnell.com Archived March 6, 2013, at the Wayback Machine." ^ "Teen starts campaign for gender neutral Easy Bake Oven" from Good Morning America ^ "Teen girl petitions Hasbro
Hasbro
to market Easy Bake Oven also to boys" from the Los Angeles Times ^ Emanuella Grinberg, CNN (December 6, 2012). "Teen says pink toy ovens discourage boys from kitchen play". CNN.  ^ " Hasbro
Hasbro
explains why Rey was excluded from Star Wars: Monopoly (update)". January 5, 2016.  ^ "Star Wars: Hasbro
Hasbro
on why the Rey piece is still missing from Monopoly". July 12, 2017.  ^ "Complaint" (PDF). PacerMonitor. Retrieved 16 November 2015.  ^ " Hasbro
Hasbro
- Best Companies to Work For 2013 - Fortune". Money.cnn.com. 2013-02-04. Retrieved 2013-07-10.  ^ http://investor.hasbro.com/static-files/acb227e1-ce29-409c-b90e-738bf9b2c3c6 ^ Coopee, Todd. "Light Bulb Baking". ToyTales.ca.  ^ " Hasbro
Hasbro
Named Global Master Toy Licensee for Saban's Power Rangers". Hasbro. February 16, 2018. Retrieved February 18, 2018.  ^ Coopee, Todd. "Skedoodle". ToyTales.ca.  ^ Coopee, Todd. "Bowl-A-Tron 300 Automatic Bowling Game from Hasbro (1962)". Toy Tales. 

External links[edit]

Official website

Business data for Hasbro: Google Finance Yahoo! Finance Reuters SEC filings

v t e

Hasbro

Intellectual properties currently managed by Hasbro

Toys

Action Man Baby Alive Blythe Easy-Bake Oven Furby G.I. Joe Glo Worm Jem Koosh Kre-O Lite-Brite Littlest Pet Shop Mighty Muggs Mr. Potato Head My Little Pony Nerf Play-Doh Pound Puppies Rubik's Cube Sit 'n Spin Spirograph Stickle Bricks Super Soaker Tinkertoy Tonka Transformers Weeble

Games

Acquire Aggravation Axis & Allies Barrel of Monkeys Battleship Boggle Bop It Buckaroo! Candy Land Catch Phrase Chutes & Ladders Clue Connect 4 Cootie Cranium Crocodile Dentist Designer's World Duel Masters Dungeons & Dragons Elefun Gator Golf Girl Talk Guess Who? Hi Ho! Cherry-O Hungry Hungry Hippos Jenga Lazer Tag Life Magic: The Gathering Mall Madness Milton Monopoly Mouse Trap Mystery Date Nerf
Nerf
Blaster Operation Ouija Parcheesi Perfection Pictionary Pit Risk Rook Scattergories Scrabble
Scrabble
(U.S. and Canada) Simon Sorry! Stratego Taboo Trivial Pursuit Trouble Twister Upwords Yahtzee

Distributed worldwide by Hasbro

Beyblade
Beyblade
(except Japan
Japan
and parts of Asia) CirKis
CirKis
(except U.S., UK, France and Germany) FurReal Friends
FurReal Friends
(except Japan) iDog (except Japan) Yo-kai Watch
Yo-kai Watch
(except Asia)

Licensed products

Are You Smarter than a 5th Grader? Disney

Disney Princess Elena of Avalor Frozen Indiana Jones Marvel Legends Marvel Super Hero Squad Marvel Universe Spider-Man Classics Star Wars

Idaten Jump Nickelodeon Strawberry Shortcake Sid the Science Kid The Simpsons Wolverine and the X-Men X-Men Origins: Wolverine

Subsidiaries

Entertainment
Entertainment
and Licensing

Hasbro
Hasbro
Studios Boulder Media Discovery Family
Discovery Family
(40%)

Wizards of the Coast

Avalon Hill

Backflip Studios
Backflip Studios
(70%)

Divisions and brands

Nerf Playskool Tiger Electronics Tonka

Related media

Comics Films Television

See also

Hasbro
Hasbro
Universe HasCon

v t e

Superhero toy lines

DC

Batman Batman action figures Batman: Total Justice Batman Unlimited DC Comics Super Hero Collection DC Direct DC Minimates DC Superheroes DC Super Hero Girls DC Universe DC Universe
DC Universe
All-Stars DC Universe
DC Universe
Classics Justice League Unlimited Lego Batman Movie Masters Super Powers Collection

Marvel

The Classic Marvel Figurine Collection Hulk Classics Iron Man: The Armored Avenger Marvel Legends Marvel Legends
Marvel Legends
Showdown Marvel Minimates Marvel Select Marvel Super Hero Squad Marvel Universe Mega Morphs Secret Wars Spider-Man and Friends Spider-Man Classics Thor: The Mighty Avenger Wolverine and the X-Men X-Men Classics X-Men Origins: Wolverine

Other

Captain Action The Centurions Masters of the Universe Teenage Mutant Ninja Turtles ThunderCats Toxic Crusaders Transformers

Manufacturers

Bandai
Bandai
Namco (Bandai) Diamond Select Toys Hasbro Kenner Products LJN Marvel Toys Mattel McFarlane Toys Mego National Entertainment
Entertainment
Collectibles Association Palisades Toys Playmates Toys Remco Takara Tomy

Designers

Art Asylum Four Horsemen Studios

News

2007 Chinese export recalls Toy Biz, Inc. v. United States

v t e

Companies of the NASDAQ-100
NASDAQ-100
index

21st Century Fox Activision
Activision
Blizzard Adobe Systems Alexion Pharmaceuticals Align Technology Alphabet Amazon.com American Airlines Group Amgen Analog Devices Apple Applied Materials ASML Holding Autodesk Automatic Data Processing Baidu Biogen BioMarin Pharmaceutical Booking Holdings Broadcom Limited CA Technologies Cadence Design Systems Celgene Cerner Charter Communications Check Point Cintas Cisco Systems Citrix Systems Cognizant Comcast Costco CSX Ctrip.com International Dentsply Sirona Dish Network Dollar Tree eBay Electronic Arts Expedia Express Scripts Facebook Fastenal Fiserv Gilead Sciences Hasbro Henry Schein Hologic Idexx Laboratories Illumina Incyte Intel Intuit Intuitive Surgical J. B. Hunt
J. B. Hunt
Transport Services JD.com KLA-Tencor Kraft Heinz Lam Research Liberty Global Liberty Interactive Marriott International Maxim Integrated
Maxim Integrated
Products MercadoLibre Microchip Technology Micron Technology Microsoft Mondelez International Monster Beverage Mylan NetEase Netflix Nvidia O'Reilly Auto Parts Paccar Paychex PayPal Qualcomm Regeneron Ross Stores Seagate Technology Shire Sirius XM Holdings Skyworks Solutions Starbucks Symantec Synopsys T-Mobile US Take-Two Interactive Tesla, Inc. Texas Instruments Ulta Beauty Verisk Analytics Vertex Pharmaceuticals Vodafone Walgreens Boots Alliance Western Digital Workday Wynn Resorts Xilinx

v t e

Ubisoft

Franchises

Anno Assassin's Creed Brothers in Arms Call of Juarez The Crew CSI Driver Far Cry Imagine Just Dance Might and Magic Myst Petz Prince of Persia Rayman

Raving Rabbids

Red Steel The Settlers Silent Hunter Tom Clancy's

Ghost Recon Rainbow Six Splinter Cell

Watch Dogs List of Ubisoft
Ubisoft
games

Subsidiaries

Blue Byte Halifax Ivory Tower Ketchapp Leamington Massive Entertainment Montpellier Montreal Motion Pictures Nadeo Quazal Quebec RedLynx Red Storm Entertainment Reflections Singapore Toronto List of Ubisoft
Ubisoft
subsidiaries

Technology

AnvilNext Jade LyN Snowdrop UbiArt Framework Uplay

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