Google Search Console is a web service by Google
which allows webmasters
to check indexing status and optimize visibility
of their websites.
Until 20 May 2015, the service was called Google Webmaster Tools. In January 2018, Google introduced a new version of the search console, with changes to the user interface. In September of 2019, old Search Console reports, including the home and dashboard pages, were removed.
The service includes tools that let webmasters
* Submit and check a sitemap
* Check the crawl rate, and view statistics about when Googlebot
accesses a particular site.
* Write and check a robots.txt
file to help discover pages that are blocked in robots.txt accidentally.
* List internal and external pages that link to the website.
* Get a list of links which Googlebot had difficulty in crawling, including the error that Googlebot received when accessing the URLs
* See what keyword searches on Google led to the site being listed in the SERPs
, and the total clicks, total impressions, and the average click through rates of such listings. (Previously named 'Search Queries'; rebranded May 20, 2015 to 'Search Analytics' with extended filter possibilities for devices, search types and date periods).
* Set a preferred domain (e.g. prefer example.com over www.example.com or vice versa), which determines how the site URL is displayed in SERPs.
* Highlight to Google Search
elements of structured data which are used to enrich search hit entries (released in December 2012 as Google Data Highlighter).
*View site speed reports from the Chrome User Experience Report.
*Receive notifications from Google for manual penalties.
* Provide access to an API
to add, change and delete listings and list crawl errors.
* Rich Cards a new section added, for better mobile user experience.
* Check the security issues if there are any with the website. (Hacked Site or Malware Attacks)
* Add or remove the property owners and associates of the web property.
* Google Search console brought an advance featured breadcrumbs and Amp to provide ultimate help to the users.
* you can analyze on-site structured data schema in the Google search console's dashboard. The Google Structured Data Testing Tool is deprecated.
*Search Console provides information on how Google crawls, indexes, and serves websites. This can help website owners to monitor and optimize Search performance.
Criticism and controversy
The list of inbound links on Google Webmaster Tools is generally much larger than the list of inbound links that can be discovered using the ''link:example.com'' search query on Google itself. The list on Google Webmaster Tools includes nofollow
links that do not convey search engine optimization
authority to the linked site. On the other hand, the list of links generated with a ''link:example.com'' type query is deemed by Google to be "important" links in a controversial way. Google Webmaster Tools, as well as the Google index, seems to routinely ignore link spam
Once a manual penalty has been removed, Google Webmaster Tools will still display the penalty for another 1–3 days. After the Google Search Console rebrand, information has been produced demonstrating that Google Search Console creates data points that do not reconcile with Google Analytics
or ranking data, particularly within the local search market.
Due to a persistent bug in the new Google Search Console, many users cannot upload a valid sitemap ("Couldn't fetch sitemap" or "Sitemap could not be read" errors).
* Bing Webmaster Tools
* Google Insights for Search
* Google Analytics
External linksUltimate Guide Google Search ConsoleGoogle Search ConsoleGoogle Search Console (New version)
Category:Internet properties established in 2006
Category:Search engine webmaster tools