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Talbot was an automobile marque introduced in 1902 by English-French company
Clément-Talbot Clément-Talbot Limited was a British motor vehicle manufacturer with its works in Ladbroke Grove, North Kensington, London, founded in 1903. The new business's capital was arranged by Charles Chetwynd-Talbot (whose family name became the brand- ...
. The founders, Charles Chetwynd-Talbot, 20th Earl of Shrewsbury and Adolphe Clément-Bayard, reduced their financial interests in their Clément-Talbot business during the First World War. Soon after the end of the war, Clément-Talbot was brought into a combine named STD Motors. Shortly afterward, STD Motors' French products were renamed Talbot instead of Darracq. In the mid-1930s, with the collapse of STD Motors,
Rootes Rootes may refer to: People *Baron Rootes, a peerage in the United Kingdom *Jamey Rootes (1966-2022), American sports executive *Maurice Rootes (1917–1997), British film editor *William Rootes, 1st Baron Rootes (1894–1964), founder of the ...
bought the London Talbot factory and Antonio Lago bought the Paris Talbot factory, Lago producing vehicles under the marques Talbot and Talbot-Lago. Rootes renamed Clément-Talbot Sunbeam-Talbot in 1938, and stopped using the brand name Talbot in the mid-1950s. The Paris factory closed a few years later. Ownership of the marque came by a series of takeovers to Peugeot, which revived use of the Talbot name from 1978 until 1994.La turbulenta historia de la marca de coches Talbot
on Economía 3, 15 Sep 2022


Talbot London

Clément-Talbot Clément-Talbot Limited was a British motor vehicle manufacturer with its works in Ladbroke Grove, North Kensington, London, founded in 1903. The new business's capital was arranged by Charles Chetwynd-Talbot (whose family name became the brand- ...
was founded in 1903. The first products were cars that were London-assembled mechanical components of French Clément-Bayard cars but the French components were soon replaced by British parts. The brand-name was reduced to Talbot after the first year.


STD Motors

In December 1919, Darracq of London with its factory in Suresnes, Paris, bought the entire capital of Clément-Talbot and later bought Sunbeam and renamed itself STD Motors. Those initials referred to Sunbeam, Talbot and Darracq. But in the depth of the
Great Depression The Great Depression (19291939) was an economic shock that impacted most countries across the world. It was a period of economic depression that became evident after a major fall in stock prices in the United States. The economic contagio ...
, STD Motors became unable to pay its debts. Its subsidiaries managed to find buyers and in 1936 STD Motors ceased to exist.


Talbot London under STD Motors

Clément-Talbot continued to be known for the design and quality of its products and it remained profitable during the depression. Clément-Talbot was bought by Rootes Group and later renamed Sunbeam-Talbot. Then Sunbeam alone twenty years after that.


Talbot Paris under STD Motors

In 1920, Suresnes products were branded Talbot-Darracq but the word Darracq was dropped in 1922. If exported to England Paris-made Talbots were rebadged Darracq or Talbot-Darracq Dragged down by the 1924 borrowing to pay for the Sunbeam racing programme, STD Motors and Automobiles Talbot France suffered a financial collapse in late 1934.


Talbot London under the Rootes brothers

Following the financial collapse of its parent, STD Motors, Clément-Talbot remained financially sound with readily marketable products. Clément-Talbot was bought by Rootes Securities and continued to manufacture the same catalogue of vehicles quietly introducing components from Hillman and Humber cars. As the genuine Talbot parts bins emptied, a modified Hillman Aero Minx was introduced to the production line and given the Talbot brand name. In 1938, this Talbot Ten and its stable mates were badged Sunbeam-Talbot and owner, Clément-Talbot's, name changed to fit.


Talbot Paris under Antonio Lago

Following the financial collapse of STD Motors and Paris's Automobiles Talbot, Antonio Lago, the Suresnes' manager, arranged a
management buyout A management buyout (MBO) is a form of acquisition in which a company's existing managers acquire a large part, or all, of the company, whether from a parent company or individual. Management-, and/or leveraged buyout became noted phenomena of 1 ...
of the French operation. Antonio Lago involved Talbot in sports car and Grand Prix racing as well as producing high quality luxury cars. In the postwar world of austerity the French government introduced punitive annual taxation on cars with engines larger than 2.6-litres and Talbot sales were severely restricted. Lago continued the Talbot business until 1958 when the factory doors were closed. The dormant Talbot marque was sold to Simca. Simca was bought by Chrysler Europe in 1970. PSA Peugeot Citroën acquired the still dormant Talbot marque when it bought Chrysler in 1978. PSA Peugeot Citroën began to use a Talbot badge on former Simca and Chrysler models.


Chrysler/Peugeot era (1979–1985)

Chrysler Europe struggled to enter profitability for much of its existence, and had relied on government support to ensure its survival. With mounting pressure on its core North American business, the decision was taken by Chrysler's then CEO
Lee Iacocca Lido Anthony "Lee" Iacocca ( ; October 15, 1924 – July 2, 2019) was an American automobile executive best known for the development of the Ford Mustang, Continental Mark III, and Ford Pinto cars while at the Ford Motor Company in the 1960s, an ...
to offload the ailing European operations. The French Government persuaded both Renault and PSA Peugeot Citroën to bid for the company; as it was keen to keep Simca in domestic ownership. In August 1978, PSA negotiated a deal with Chrysler to acquire Chrysler Europe for a nominal $1. Although PSA took responsibility for Chrysler Europe's considerable debts and liabilities, the move was a strategic one; acquiring Simca would remove a strong domestic competitor in the French market while gaining access to that company's expertise in small front wheel drive cars; while at the same time the old Rootes operations would give the company a stronger foothold in the United Kingdom – France's biggest export market where both Peugeot and Citroën lagged behind arch rival Renault. PSA formally took control of the old Chrysler Europe on 1 January 1979. The Peugeot takeover saw the end of the Rootes' Chrysler Hunter production, but the
Chrysler Avenger Avenger, Avengers, The Avenger, or The Avengers may refer to: Arts and entertainment In the Marvel Comics universe * Avengers (comics), a team of superheroes ** Avengers (Marvel Cinematic Universe), a central team of protagonist superheroes o ...
and
Sunbeam A sunbeam, in meteorological optics, is a beam of sunlight that appears to radiate from the position of the Sun. Shining through openings in clouds or between other objects such as mountains and buildings, these beams of particle-scattered sunl ...
(also both Rootes designs), and the Simca 1307 (Chrysler Alpine in UK), and
Horizon The horizon is the apparent line that separates the surface of a celestial body from its sky when viewed from the perspective of an observer on or near the surface of the relevant body. This line divides all viewing directions based on whether i ...
continued rebadged as Talbots. All former Chrysler products registered in Britain after 1 August 1979 bore the Talbot badge. Talbot's UK branch manufactured the
Alpine Alpine may refer to any mountainous region. It may also refer to: Places Europe * Alps, a European mountain range ** Alpine states, which overlap with the European range Australia * Alpine, New South Wales, a Northern Village * Alpine National Pa ...
, Solara, and
Horizon The horizon is the apparent line that separates the surface of a celestial body from its sky when viewed from the perspective of an observer on or near the surface of the relevant body. This line divides all viewing directions based on whether i ...
at its aging Ryton plant in Coventry, after the British-developed cars had all been retired, except for the largest revenue source of the UK arm at that time, building CKD kits of the Hillman Hunter to be sent to Iran where they were assembled as the
Peykan The Paykan ( fa, پيکان meaning ''Arrow'') is the first Iranian-made car produced by Iran Khodro (formerly called "Iran National") between 1967 and 2005. The car was very popular in Iran from its introduction until its discontinuation. I ...
. The last remaining car produced by the Rootes group, the Chrysler (previously
Hillman Hillman was a British automobile marque created by the Hillman-Coatalen Company, founded in 1907, renamed the Hillman Motor Car Company in 1910. The company was based in Ryton-on-Dunsmore, near Coventry, England. Before 1907 the company had b ...
)
Avenger Avenger, Avengers, The Avenger, or The Avengers may refer to: Arts and entertainment In the Marvel Comics universe * Avengers (comics), a team of superheroes ** Avengers (Marvel Cinematic Universe), a central team of protagonist superheroes o ...
, remained in production as a Talbot until the end of 1981; production of the Avenger-derived
Talbot Sunbeam Talbot was an automobile marque introduced in 1902 by English-French company Clément-Talbot. The founders, Charles Chetwynd-Talbot, 20th Earl of Shrewsbury and Adolphe Clément-Bayard, reduced their financial interests in their Clément-Talb ...
also ended in 1981. The entry-level model in the Talbot range from December 1981 onwards was the Talbot Samba, a three-door hatchback based on the Peugeot 104. In 1981, Peugeot began producing the
Talbot Tagora The Talbot Tagora is an executive car developed by Chrysler Europe and produced by Peugeot Société Anonyme (PSA). The Tagora was marketed under the Talbot marque after PSA took over Chrysler's European operations in 1979. PSA presented the f ...
, a boxy four-door saloon marketed as a rival to the Ford Granada and to the Vauxhall Carlton/ Opel Rekord. But as sales were insufficient in both Britain and France, production ceased in 1983 after only 19,389 units were manufactured. At the end of 1984, the Alpine hatchback and its related Solara saloon were re-badged Minx and Rapier, depending upon specification rather than body shape. The new names were inherited from the Rootes Group; Rootes had previously produced the Hillman Minx and Sunbeam Rapier. The new versions were produced until 1986. Former Rootes names are still revived occasionally; in 1982, there was a Talbot Solara "Sceptre" model, the name being inherited from the Humber Sceptre which was produced between 1963 and 1976.


Decline and Demise

In the UK, the Chrysler and Talbot marques had gained nearly 120,000 sales in 1979, only outsold by Ford and British Leyland. However, it then went into decline, not helped by the recession in the early 1980s, or by a lack of new models being launched. By 1985, however, after years of losses, PSA Peugeot Citroën began to question its three-brand strategy. The Talbot Tagora model failed in the marketplace; the Samba was essentially a decade-old design thanks to its Peugeot 104 parentage, whilst the ageing 1510/Alpine/Solara models overlapped with both the Citroën BX and forthcoming
Peugeot 405 The Peugeot 405 is a large family car released by the French automaker Peugeot in July 1987, and which continues to be manufactured under licence outside France, having been discontinued in Europe in 1997. It was voted European Car of the Year for ...
. At the eleventh hour, the decision was made to release the forthcoming Horizon replacement as the Peugeot 309 instead of Talbot Arizona. It was a controversial decision, because the British arm of the company believed there was greater brand loyalty to Talbot in the UK, with its historical connection to the Rootes Group. However, the decision to concentrate on the Peugeot brand prevailed, and the 309 became the first of a long line of British-built Peugeot models to be assembled at the Ryton plant. Partly because they were perceived as "British" (despite most of their content actually being imported from PSA's French factories), the 309 and the subsequent 405, 306 and 206 models were very successful in the UK market, and regularly featured among the country's top ten best-selling cars. Around 1984, PSA had also considered launching a replacement for the Talbot Samba based on the platform of the Citroën AX, which was still under-development, but such was the success of the Peugeot 205 in the
supermini The B-segment is the second smallest of the European segments for passenger cars between the A-segment and C-segment, and commonly described as "small cars". The B-segment is the largest segment in Europe by volume, accounting for 20 percent of ...
sector that PSA felt there was little need for a third supermini in its portfolio. It became clear however, that there was no long-term future for the Talbot brand in 1986 when PSA sold the Whitley research and development centre to
Jaguar The jaguar (''Panthera onca'') is a large cat species and the only living member of the genus '' Panthera'' native to the Americas. With a body length of up to and a weight of up to , it is the largest cat species in the Americas and the th ...
, signalling the end of any more British-developed models. Production of the Horizon continued in Spain and Finland until 1987, marking the end of the Talbot name on passenger cars (the Samba had been discontinued in May 1986), although the
Talbot Express The Fiat Ducato is a light commercial vehicle jointly developed by FCA Italy and PSA Group (currently Stellantis), and mainly manufactured by Sevel, a joint venture between the two companies since 1981. It has also been sold as the Citroën C25, ...
panel van continued in production until 1994, after which the entire Talbot marque was axed.


Talbots in the UK

The Talbot Express van (along with its identical sister vehicle the
Fiat Ducato The Fiat Ducato is a light commercial vehicle jointly developed by FCA Italy and PSA Group (currently Stellantis), and mainly manufactured by Sevel, a joint venture between the two companies since 1981. It has also been sold as the Citroën C25, ...
) was a popular base vehicle for motorhomes and campervan conversions. According to the website ''How Many Left?'', there were fewer than 40 Alpine/Solara models, 20 Horizons, 10 Sambas and only one Tagora still registered with the British Driver & Vehicle Licensing Agency, compared to well over 5,000 Talbot Express vans.


Resurrection

In 2008, PSA considered reintroducing Talbot to the market, targeting low-budget buyers, as Renault did with its Dacia Logan. It was suggested that these could be models produced in China such as Talbot versions of the
Citroën Elysée The Citroën Élysée is a small family saloon car produced for the Chinese domestic market by the Dongfeng Peugeot-Citroën Automobile, a joint venture between the French PSA Group (Peugeot-Citroën) and the Chinese manufacturer Dongfeng Motor. ...
and of the Peugeot 206, but did not make a comeback as of 2012 because PSA introduced the second-generation Citroën C-Elysée and the Peugeot 301.


Brand logo evolution

Clement talbot logo 1903.png, 1903–08 Talbot london logo1908.png, 1908–19 Talbot london logo1919.png, 1919–35 Talbot brand logo 1954.png, 1936–59 Sunbeam talbot logo.png, 1938–54 Talbot brand logo 1962.png, 1962–77 Talbot Logo.png, 1977–95 ;Notes


Vehicles

Cars built under the "Talbot" brand (1967–1994) *
1100 Year 1100 ( MC) was a leap year starting on Sunday (link will display the full calendar) of the Julian calendar, the 1100th year of the Common Era (CE) and ''Anno Domini'' (AD) designations, the 100th year of the 2nd millennium, the 100th and ...
1967–1982 * Alpine/Solara/1510 1979–1986 *
Avenger Avenger, Avengers, The Avenger, or The Avengers may refer to: Arts and entertainment In the Marvel Comics universe * Avengers (comics), a team of superheroes ** Avengers (Marvel Cinematic Universe), a central team of protagonist superheroes o ...
1970–1981 * Express van 1982–1994 *
Horizon The horizon is the apparent line that separates the surface of a celestial body from its sky when viewed from the perspective of an observer on or near the surface of the relevant body. This line divides all viewing directions based on whether i ...
1979–1987 * Marathon 1983–1986 * Murena 1980–1984 *
Minx Minx, MinX or MINX may refer to: Music * MINX (band), dissolved South Korean girl group replaced by Dreamcatcher * MINX (musician) (born 1983), Australian DJ and producer * ''Minx'' (Leatherface album), 1993 * ''Minx'' (Toyah album), 1985 Pr ...
1984–1986 * Rapier 1984–1986 *
Rancho Rancho or Ranchos may refer to: Settlements and communities *Rancho, Aruba, former fishing village and neighbourhood of Oranjestad *Ranchos of California, 19th century land grants in Alta California **List of California Ranchos *Ranchos, Buenos Ai ...
1977–1984 *
Samba Samba (), also known as samba urbano carioca (''urban Carioca samba'') or simply samba carioca (''Carioca samba''), is a Brazilian music genre that originated in the Afro-Brazilian communities of Rio de Janeiro in the early 20th century. Havin ...
1981–1986 *
Sunbeam A sunbeam, in meteorological optics, is a beam of sunlight that appears to radiate from the position of the Sun. Shining through openings in clouds or between other objects such as mountains and buildings, these beams of particle-scattered sunl ...
1977–1981 * Tagora 1981–1983 ;Notes


Motorsport


Formula One

Talbot had two brief spells in Formula One. The 4.5-litre, six-cylinder Talbot-Lago T26 was eligible for F1 competition post-war, and many examples, both factory and private, appeared in the first two years of the F1 World Championship,
1950 Events January * January 1 – The International Police Association (IPA) – the largest police organization in the world – is formed. * January 5 – 1950 Sverdlovsk plane crash, Sverdlovsk plane crash: ''Aeroflot'' Lisunov Li-2 cr ...
and
1951 Events January * January 4 – Korean War: Third Battle of Seoul – Chinese and North Korean forces capture Seoul for the second time (having lost the Second Battle of Seoul in September 1950). * January 9 – The Government of the United ...
. Talbots came fourth and fifth in the inaugural World Championship race, the
1950 British Grand Prix The 1950 British Grand Prix, formally known as The Royal Automobile Club Grand Prix d'Europe Incorporating The British Grand Prix, was a Formula One motor race held on 13 May 1950 at the Silverstone Circuit in Silverstone, England. It was the fi ...
, piloted by Yves Giraud-Cabantous and Louis Rosier respectively. The move to two-litre F2 regulations for 1952 effectively ended Talbot's F1 spell as a manufacturer. There was a brief participation in Formula One in the
1981 Events January * January 1 ** Greece enters the European Economic Community, predecessor of the European Union. ** Palau becomes a self-governing territory. * January 10 – Salvadoran Civil War: The FMLN launches its first major offensiv ...
and
1982 Events January * January 1 – In Malaysia and Singapore, clocks are adjusted to the same time zone, UTC+8 (GMT+8.00). * January 13 – Air Florida Flight 90 crashes shortly after takeoff into the 14th Street bridges, 14th Street Bridge in ...
seasons by associating with the Ligier team and using its Matra connection to secure a Matra engine for them, changing official constructor´s name to ''Talbot Ligier'' in both seasons. The Talbot Ligier team was moderately successful,
Jacques Laffite Jacques-Henri Laffite (; born 21 November 1943) is a French former racing driver who competed in Formula One from to . He achieved six Grand Prix wins, all while driving for the Ligier team. From 1997 to 2013, Laffite was a presenter for TF1. ...
coming fourth in the 1981 championship with two wins.


World Rally Championship

The Talbot factory team for the World Rally Championship was founded in 1979, after Peugeot had taken over Chrysler Europe and resurrected the Talbot name. In the team's inaugural season in the series, Tony Pond drove the
Talbot Sunbeam Lotus The Chrysler Sunbeam is a small supermini three-door hatchback manufactured by Chrysler Europe at the former Rootes Group factory in Linwood in Scotland, from 1977-81. The Sunbeam's development was funded by a UK Government grant with the aim ...
to fourth place at the 1979
Rallye Sanremo Rallye Sanremo is a rally competition held in Sanremo, Italy. Except for the 1995 event, the event was part of the FIA World Rally Championship schedule from the 1973 season to the 2003 season. Currently, it is a round of the Intercontinental Rally ...
. More success followed in the 1980 season; Guy Fréquelin brought Talbot the team's first podium by finishing third at the 1980 Rally Portugal, and then
Henri Toivonen Henri Pauli Toivonen (25 August 1956 – 2 May 1986) was a Finland, Finnish rallying, rally driver born in Jyväskylä, the home of Rally Finland. His father, Pauli Toivonen, Pauli, was the 1968 European Rally Championship, European Rally C ...
won the RAC Rally, becoming the youngest-ever driver to win a world rally. The rally was a big success for Talbot as the team also took the third and fourth places, driven by Fréquelin and Russell Brookes, respectively. This was also the last time that a two-wheel-drive car won the RAC Rally. In the manufacturers' world championship, Talbot placed sixth. In the 1981 season, Talbot continued with Fréquelin and Toivonen. Although the team's only win came at the Rally Argentina, driven by Fréquelin, consistent podiums and points-scoring finishes saw Talbot take the manufacturers' title. Fréquelin narrowly lost the drivers' title to Ford's Ari Vatanen. The 1982 season saw the series dominated by the four-wheel-drive Audi Quattro, and with Group B regulations coming up, Talbot withdrew from the WRC. However, the Talbot name continued in the championship, as Jean Todt founded the '' Peugeot Talbot Sport'' in 1981. This Peugeot factory team debuted in
1984 Events January * January 1 – The Bornean Sultanate of Brunei gains full independence from the United Kingdom, having become a British protectorate in 1888. * January 7 – Brunei becomes the sixth member of the Association of Southeast A ...
and won the drivers' and manufacturers' titles in
1985 The year 1985 was designated as the International Youth Year by the United Nations. Events January * January 1 ** The Internet's Domain Name System is created. ** Greenland withdraws from the European Economic Community as a result of a ...
and
1986 The year 1986 was designated as the International Year of Peace by the United Nations. Events January * January 1 ** Aruba gains increased autonomy from the Netherlands by separating from the Netherlands Antilles. **Spain and Portugal ente ...
.


Complete WRC results


World Sportscar Championship

The Talbot marque appeared in the motorsport for the last time as a part of the Peugeot Talbot Sport sportscar team founded by Jean Todt which competed in the World Sportscar Championship in the
1990 File:1990 Events Collage.png, From left, clockwise: The 1990 FIFA World Cup is played in Italy; The Human Genome Project is launched; Voyager I takes the famous Pale Blue Dot image- speaking on the fragility of Humankind, humanity on Earth, Astroph ...
-
1992 File:1992 Events Collage V1.png, From left, clockwise: 1992 Los Angeles riots, Riots break out across Los Angeles, California after the Police brutality, police beating of Rodney King; El Al Flight 1862 crashes into a residential apartment buildi ...
seasons and at the
1993 24 Hours of Le Mans The 1993 24 Hours of Le Mans was the 61st Grand Prix of Endurance, and took place on 19 and 20 June 1993. The race was won by Peugeot Talbot Sport, with drivers Geoff Brabham, and Le Mans rookies Éric Hélary and Christophe Bouchut completing 3 ...
. The French team won both a drivers´and teams´ title at the World Sportscar Championship in the 1992 season and the
24 Hours of Le Mans The 24 Hours of Le Mans (french: link=no, 24 Heures du Mans) is an endurance-focused Sports car racing, sports car race held annually near the town of Le Mans, France. It is the world's oldest active Endurance racing (motorsport), endurance r ...
in
1992 File:1992 Events Collage V1.png, From left, clockwise: 1992 Los Angeles riots, Riots break out across Los Angeles, California after the Police brutality, police beating of Rodney King; El Al Flight 1862 crashes into a residential apartment buildi ...
and 1993.


Sponsorship

Talbot was the main sponsor of
Coventry City football club Coventry City Football Club is a professional association football club based in Coventry, West Midlands, England. The team currently compete in the Championship, the second tier of the English football league system. The club is nicknamed t ...
from 1981 to 1983, and at one stage the club's chairman Jimmy Hill was planning to change the club's name to Coventry Talbot. However, these plans were vetoed by the
Football League The English Football League (EFL) is a league of professional football clubs from England and Wales. Founded in 1888 as the Football League, the league is the oldest such competition in the world. It was the top-level football league in Engla ...
and by the summer of 1983 Talbot had ended its association with the club.


References


External links

* English Heritage
Clement Talbot Car Factory / Ladbroke Grove National Aero-engine Factory, Ladbroke Hall

The Sunbeam Talbot Darracq Register
additional details on the history of Talbot
Talbot Owners' Club
a club for Talbot cars manufactured from 1903 up to the last Roesch-designed cars in 1937. {{Authority control Car manufacturers of the United Kingdom Car manufacturers of France Defunct motor vehicle manufacturers of the United Kingdom Defunct motor vehicle manufacturers of France Formula One entrants Vehicle manufacturing companies established in 1903 French auto racing teams French racecar constructors Vehicle manufacture in London World Rally Championship teams Luxury motor vehicle manufacturers Vehicle manufacturing companies disestablished in 1903 1903 establishments in England 1903 disestablishments in France 24 Hours of Le Mans teams