Bognor Regis (holiday camp)
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Butlin's Bognor Regis is a holiday camp in the seaside resort of Bognor Regis, West Sussex, England. It lies south southwest of London. Butlin's presence in the town began in 1932 with the opening of an amusement park; their operation soon expanded to take in a zoo as well. In 1960, Billy Butlin opened his first post-war mainland holiday camp, moving both the amusement park and zoo into the new camp. The camp survived a series of cuts in the early 1980s, attracting further investment and again in the late 1990s when it was retained as one of only three camps still bearing the Butlin name. The camp has since seen a raft of new construction as the company moves from chalet towards hotel-based accommodation.


Butlin history

In 1914,
Billy Butlin Sir William Heygate Edmund Colborne Butlin (29 September 189912 June 1980) was a South African-born British entrepreneur whose name is synonymous with the British holiday camp.''#refRiverside, American Heritage Dictionary 2004'', p. 135.#refSc ...
was living in Toronto with his mother and stepfather, when he left school and went to work for
Eatons The T. Eaton Company Limited, later known as Eaton's, was a Canadian department store chain that was once the largest in the country. It was founded in 1869 in Toronto by Timothy Eaton, an immigrant from what is now Northern Ireland. Eaton's grew ...
department store. One of the best aspects of working for the company was that he was able to visit their summer camp, which gave him his first taste of a real holiday, indeed a taste of what was to become a very big part of his life. The onset of World War I led to his leaving Eatons and enlisting in the
Canadian Expeditionary Force The Canadian Expeditionary Force (CEF) was the expeditionary field force of Canada during the First World War. It was formed following Britain’s declaration of war on Germany on 15 August 1914, with an initial strength of one infantry division ...
serving in Europe, but seeing little if any action. Dacre 1982, pp. 43–45 After the war, Butlin made his way back to England, where he used his last £5 (2011:£) to purchase a stall in his uncle
Marshall Hill Marshall may refer to: Places Australia * Marshall, Victoria, a suburb of Geelong, Victoria Canada * Marshall, Saskatchewan * The Marshall, a mountain in British Columbia Liberia * Marshall, Liberia Marshall Islands * Marshall Islands, an ...
's travelling fair. As a showman, Butlin quickly became successful, one stall became several, and several became his own travelling fair. Dacre 1982, p. 72 Butlin soon had fixed sites as well as his travelling fair – the first was
Olympia The name Olympia may refer to: Arts and entertainment Film * ''Olympia'' (1938 film), by Leni Riefenstahl, documenting the Berlin-hosted Olympic Games * ''Olympia'' (1998 film), about a Mexican soap opera star who pursues a career as an athlet ...
in London outside Bertram Mills' Circus. In 1925, he opened a set of Stalls in Barry Island, Wales, where he observed the way landladies in
seaside resorts A seaside resort is a town, village, or hotel that serves as a vacation resort and is located on a coast. Sometimes the concept includes an aspect of official accreditation based on the satisfaction of certain requirements, such as in the German ' ...
would (sometimes literally) push families out of the lodgings between meals, and began to nurture the idea of a holiday camp similar to that he had attended whilst an employee at Eatons. In 1927, Butlin leased a piece of land from the Earl of Scarbrough by the seaside town of Skegness, where he set up an amusement park with hoopla stalls, a tower slide, a haunted house ride, and an atmospheric railway. Scott 2001, p. 11


Butlin's in Bognor

In 1932, Butlin saw an opportunity to create a similar amusement park in Bognor Regis to the one he had in Skegness. Butlin purchased land on the corner of Lennox Street and the Esplanade, which had previously been the Olympian Gardens. Butlin constructed his amusement park on the land and called it "Butlin's Recreation Shelter". In 1928, Butlin had secured an exclusive license to sell
Dodgem cars Bumper cars or dodgems are the generic names for a type of flat amusement ride consisting of multiple small electrically powered cars which draw power from the floor and/or ceiling, and which are turned on and off remotely by an operator. Bumpe ...
in Europe, Scott 2001, p. 6. and these were one of the first attractions in the shelter along with one-armed bandits. The shelter was a popular venue with the local press of the time reporting that patrons could "meet the elite" there. The following year, Butlin opened a zoo on the seafront. It opened on 5 July and contained brown, black and polar bears, hyenas, leopards, pelicans, kangaroos, and monkeys. The zoo had a snake pit as its star attraction where Togo the snake king would regularly give shows. The site also For some time, the park in Bognor was run by Butlin's mother Bertha Butlin though she later left to run his park on Hayling Island. Dacre 1982, pp. 89 During World War II, the park at Bognor was a cause for concern for Butlin. The park had always had a shooting range and during the late 1930s the targets were replaced with images of Hitler, Göring,
Goebbels Paul Joseph Goebbels (; 29 October 1897 – 1 May 1945) was a German Nazi politician who was the ''Gauleiter'' (district leader) of Berlin, chief propagandist for the Nazi Party, and then Reich Minister of Propaganda from 1933 to 19 ...
, and
Ribbentrop Ulrich Friedrich Wilhelm Joachim von Ribbentrop (; 30 April 1893 – 16 October 1946) was a German politician and diplomat who served as Minister of Foreign Affairs of Nazi Germany from 1938 to 1945. Ribbentrop first came to Adolf Hitler's not ...
. After the Battle of Dunkirk, Butlin became concerned that should the Germans invade the south coast, the first thing they might see was the gallery, making Butlin into a target. Dacre 1982, pp. 130


Butlin's Holiday Camp

In late 1959, Butlin was looking to open another camp in the town and reached a deal with Bognor Regis town council to purchase a site at the east end of the promenade. The agreement was met with local opposition (as some of his previous camps had), so Butlin ran an advert in the local press advising that he would remove his "unsightly" fun fairs from the middle of promenade, if he was allowed to move them to his new site. Further to this, he commented that he would be willing to spend more on advertising the town than any of the local hoteliers had. Many local residents disliked the new camp, despite Butlin having created some 500 local jobs during the construction period. There were complaints that the site bore a resemblance to a prison, and that the town would have been better off if the site had been used for new housing. During construction, one of the works that was required was the straightening of a stream known as the Aldingbourne Rife which formed a U shape onto the proposed site. Salzman, Hudson 1997, p. 163. However, due to a particularly wet winter, the river burst its banks and flooded the site, leaving it deep in mud. As well as the poor underfoot conditions, Butlin developed gout, which hindered his mobility. Dacre 1982, p. 204. Those who worked on the site recalled vehicles becoming stuck due to the conditions, and mattresses in their plastic wrappings being used to form walkways throughout the camp. On 2 July 1960, Billy Butlin opened his new holiday camp at Bognor. The cost of construction was £2.5 million and due to the flooding the camp was not ready on its opening date. Butlin offered his patrons the chance to be re-sited at the Clacton camp instead; however, a number of guests opted to stay and help; those who did received a free bottle of Champagne as a reward. Once opened, the camp accommodated around 5,000 campers and another 5,000-day visitors. At its peak, the camp saw 6,000 guests moving in every Saturday whilst the last 6,000 left the same day. The camp had 1,300 staff to look after the needs of the guests, including the Redcoats. Löfgren 2002, p. 247. When the camp opened, all guests were catered on either full or half board basis; however, in 1968 Butlin handed running of the company to his son Bobby Butlin, who introduced self-catering accommodation as a means to reduce labour costs. Scott 2001, p. 6. Butlin's Bognor was refurbished through the 1980s. In 1987, the camp was renamed ''Southcoast World'' following a £16.5 million spend on new and updated accommodation, the addition of a new indoor water complex and a new miniature steam railway. In 1998, as one of Butlin's three remaining locations, Bognor again underwent major refurbishment. The Southcoast World identity was dropped, and £45 million was invested in redevelopment. A ''Skyline Pavilion'' was added to the resort, providing a huge undercover area for year-round, weather-protected facilities. The Skyline Pavilion contained new shops, bars,
restaurant A restaurant is a business that prepares and serves food and drinks to customers. Meals are generally served and eaten on the premises, but many restaurants also offer take-out and food delivery services. Restaurants vary greatly in appearan ...
s and entertainment areas. The refurbishment also included further updates to the chalet accommodation, a redesign for the Redcoat uniform and the provision of a resort police constable to improve security. The camp was relaunched by pop star Ronan Keating in May 1999. At the same time, the company dropped its use of the possessive apostrophe, changing from Butlin's to Butlins; after the refurbishment, the resort was renamed as Butlins Resort Bognor Regis, as it remains. Prideaux 2009, p. 81.


Butlins Resort Bognor Regis

Today the resort caters for over 385,000 visitors per year with 300,000 being resident and 85,000 visiting for the day. The resort is one of the largest employers in the Bognor Regis area, and currently employs 850 staff each year, 35 of which make up the Redcoat team. Over the years, many of the attractions have been removed. However the resort still retains a swimming pool and funfair. Today it provides a range of activities such as
rock climbing Rock climbing is a sport in which participants climb up, across, or down natural rock formations. The goal is to reach the summit of a formation or the endpoint of a usually pre-defined route without falling. Rock climbing is a physically and ...
, fencing, and
archery Archery is the sport, practice, or skill of using a bow to shoot arrows.Paterson ''Encyclopaedia of Archery'' p. 17 The word comes from the Latin ''arcus'', meaning bow. Historically, archery has been used for hunting and combat. In m ...
. It also provides a wide range of entertainment, aided by the formation of strategic partnerships with popular brands, including The X Factor, Britain's Got Talent, Thomas & Friends, Brainiac: Science Abuse, Guinness World Records, Bob the Builder, Pingu and Angelina Ballerina. The site is now 60 acres in size, and has been at the forefront of a move towards hotel accommodation by the company. Including the hotels, the camp has 4,800 beds available.


Bognor Hotels

In 2005, further work was undertaken to update the resort with the introduction of the ''Shoreline Hotel''. £10 million was spent on the hotel and its surrounding landscaped gardens. With big porthole windows, and a ship-like
prow The bow () is the forward part of the hull of a ship or boat, the point that is usually most forward when the vessel is underway. The aft end of the boat is the stern. Prow may be used as a synonym for bow or it may mean the forward-most part ...
, the four-floor hotel was designed with a slightly nautical feel. The hotel provides 160 rooms of three different grades. in addition to the regular Butlin's facilities. The success of the Shoreline saw another hotel opening in the autumn of 2009. Costing £20 million to construct, the hotel was named the ''Ocean Hotel''. In July 2012, Butlins' latest hotel opened; named the ''Wave Hotel'', it is the first Butlins' hotel to feature self-catering apartments. A further three hotels are being planned as part of Bognor Regis Regeneration.


Influence

The camp was the location for a scene in the film ''
The Beauty Jungle ''The Beauty Jungle'' (also known as Contest Girl) is a 1964 British film directed by Val Guest. Plot Shirley lives in Bristol. While on a seaside holiday at Butlins holiday camp a young typist Shirley Freeman (Janette Scott) is persuaded by a ...
'' (1963) starring Janette Scott and
Ian Hendry Ian Mackendrick Hendry (13 January 1931 – 24 December 1984) was a British actor. He worked on several British TV series of the 1960s and 1970s, including the lead in the first series of '' The Avengers'' and '' The Lotus Eaters'', and played ...
. The film was produced by The Rank Organisation, Diss 2006, p. 137–139. which owned Butlin's Ltd itself from 1972 till 2000. Scott 2001, p. 8-9. Butlins Bognor Regis also served as the setting for the honeymoon scenes in the film '' The Leather Boys'' (1964) directed by
Sidney J. Furie Sidney Joseph Furie (born February 28, 1933) is a Canadian film director, screenwriter, and producer best known for his extensive work in both British and American cinema between the 1960s and early 1980s. Like his contemporaries Norman Jewison ...
. Musical acts to have played at Bognor include The Hollies, The Four Tops, Billy Ocean, Edwin Starr, The Osmonds and Fats Domino as well as later acts such as Atomic Kitten,
Mis-Teeq Mis-Teeq were a British girl group, consisting of Alesha Dixon, Su-Elise Nash and Sabrina Washington. They had two top-ten albums and seven consecutive top-ten singles, with chart-topping success on the UK Singles Chart as well as across Euro ...
, Olly Murs, and Peter Andre.


Entertainment

The original Bognor Regis camp contained all the tried and tested Butlins entertainment ingredients: Butlins Redcoats, a funfair, a ballroom, a boating lake, tennis courts, a sports field (for the three legged and egg & spoon races and the donkey derby), table tennis and snooker tables, amusement arcades, a theatre and arcades of shops.


Ex More Adventures

Butlins Bognor Regis developed the Ex More Adventures which include a climbing wall, diving courses, horse riding, Land Rover safari, fly fishing and sea fishing, sailing, canoeing and coasteering, some of which are held at Exmoor National Park.


Topping The Bill at Your Centre Stage in Bognor Regis

*'' The Mask Musical'' (30 April 1999 – 25 June 1999) *'' Casper The Musical'' (28 June 1999 – September 1999) *'' Spider-Man The Musical'' (6 September 1999 – 26 November 1999)


Bibliography

* * * * * *


Bibliographic notes


References


Websites


News and journals


External links

* {{DEFAULTSORT:Bognor Regis (Holiday Camp)
Bognor Bognor Regis (), sometimes simply known as Bognor (), is a town and seaside resort in West Sussex on the south coast of England, south-west of London, west of Brighton, south-east of Chichester and east of Portsmouth. Other nearby towns i ...
Tourist attractions in West Sussex Buildings and structures in West Sussex Bognor Regis