Biv 10 Records was founded by
Michael Bivins
New Edition is an American R&B/Pop group from the Roxbury neighborhood of Boston, Massachusetts, formed in 1978 by Bobby Brown. Their name is taken to mean a 'new edition' of the Jackson 5. The group reached its height of popularity in the 1980 ...
in 1992, through a joint venture with
Motown Records.
History
In the early 1990s, Bivins’ Biv Entertainment management firm scored multiple successes with developing new acts (
Boyz II Men,
Another Bad Creation, and
MC Brains) in conjunction with Motown Records. As a result, Motown bankrolled Bivins his own imprint, Biv 10 Records. The company's logo featured an outline of a hand holding a basketball with the name ‘BIV 10’ printed on the hand above the wrist.
While the label went on to score minor success with teen R&B groups
Subway and
702
__NOTOC__
Year 702 ( DCCII) was a common year starting on Sunday (link will display the full calendar) of the Julian calendar. The denomination 702 for this year has been used since the early medieval period, when the Anno Domini calendar era b ...
, significant success largely evaded the company. The more prominent acts that Bivins had been responsible for, like Boyz II Men, were established before the commencement of the Biv 10 label, and were instead signed to Motown directly—where they remained after the launch.
In 2000, distribution of Biv 10 switched from Motown to
Universal Records
Universal Music Group N.V. (often abbreviated as UMG and referred to as just Universal Music) is a Dutch–American multinational music corporation under Dutch law. UMG's corporate headquarters are located in Hilversum, Netherlands and its ...
, with the release of ''
BBD'', the studio album from Bell Biv Devoe. In 2002, the label was dismantled & folded into Motown.
This is a list of artists who recorded for Biv 10 Records.
Listed in parentheses are names of affiliated labels for which the artist recorded for Biv 10 in conjunction with.
Artists
*
Bell Biv DeVoe
Bell Biv DeVoe, also known as BBD, is an American music group from Boston, Massachusetts, formed from members of New Edition, consisting of Ricky Bell, Michael Bivins and Ronnie DeVoe.
The band is best known for their debut album, the multi-p ...
*
Boyz II Men
*
702
__NOTOC__
Year 702 ( DCCII) was a common year starting on Sunday (link will display the full calendar) of the Julian calendar. The denomination 702 for this year has been used since the early medieval period, when the Anno Domini calendar era b ...
*
Another Bad Creation
*
Yvette Nicole Brown
Yvette Nicole Brown (born August 12, 1971) is an American actress, comedian, writer and host. She starred as Shirley Bennett on the NBC sitcom ''Community'', as Dani in the 2015 version of '' The Odd Couple'' on CBS and as Dina Rose on the AB ...
(Formerly: Yvette)
*
Val Young
Valaria Marie Young (born June 13, 1958) is an American recording artist from Detroit, Michigan, who achieved success during the 1980s. She is now based in Los Angeles.
Career
She was discovered by George Clinton, who hired her as a backgroun ...
(Formerly: Lady V)
*
MC Brains
*
Subway (group)
* Outsiderz 4 Life (Formerly: Sudden Impact & Whytgize)
* The Transitions
* Hayden
* Fruit Punch
* Mag 7
* Rico Anderson
* Big Ant
* 10/10
* TomBoyy
* Cale’
* Khalil
* Mark Finesse
* Tam Rock & E.Q.
* Antuan & Ray (of Mag 7,
''Antuan now known as Robert Curry, 1/4 member of R&B group Day26
Day26 is an American male R&B music group formed in August 2007 by Sean "Diddy" Combs in a handpicked selection at the end of MTV's ''Making the Band 4.'' The group consists of Robert Curry, Brian Angel, Willie Taylor, Qwanell Mosley and Micha ...
''* P-Nutt
* Shortee Red
* Lil' Nique & DJ Jus
* Tay Boogie
*
Above_the_Rim_(song), Mark Wilson (Producer)
Discography
Bell Biv DeVoe
Bell Biv DeVoe, also known as BBD, is an American music group from Boston, Massachusetts, formed from members of New Edition, consisting of Ricky Bell, Michael Bivins and Ronnie DeVoe.
The band is best known for their debut album, the multi-p ...
* 1990: ''
Poison''
* 1993: ''
Hootie Mack
''Hootie Mack'' is the second studio album released by R&B group, Bell Biv DeVoe. It was released through MCA Records on June 1, 1993, and featured production from the group itself and some of R&B's top producers such as Chris Stokes (record produ ...
''
* 2001: ''
BBD''
* 2017: ''
Three Stripes
Three stripes is a trademark of Adidas consisting of three parallel lines, which typically feature along the side of Adidas apparel. Adidas was known for this branding early in its history, with its owner, Adolf Dassler, describing it as "The t ...
''
Boyz II Men
* 1991: ''
Cooleyhighharmony
''Cooleyhighharmony'' is the debut studio album by American R&B group Boyz II Men. It was first released in the United States by Motown Records on April 30, 1991. The album was mainly written by Boyz II Men members Nathan Morris, Wanya Morris an ...
''
* 1994: ''
II''
* 1997: ''
Evolution
Evolution is change in the heritable characteristics of biological populations over successive generations. These characteristics are the expressions of genes, which are passed on from parent to offspring during reproduction. Variation ...
''
* 2000: ''
Nathan Michael Shawn Wanya
''Nathan Michael Shawn Wanya'' is the fifth album by R&B group Boyz II Men in 2000. It was their first LP on which they received more creative control, and their only LP for Universal Records
Universal Music Group N.V. (often abbreviated ...
''
* 2002: ''
Full Circle''
* 2004: ''
Throwback, Vol. 1
''Throwback, Vol. 1'' is the seventh studio album by American R&B group Boyz II Men, released by Koch Records, and featuring covers of classic R&B songs (hence the album title) from such artists as Teddy Pendergrass, The Isley Brothers and Michael ...
''
* 2006: ''
The Remedy''
* 2007: ''
Motown: A Journey Through Hitsville USA''
* 2009: ''
Love
Love encompasses a range of strong and positive emotional and mental states, from the most sublime virtue or good habit, the deepest interpersonal affection, to the simplest pleasure. An example of this range of meanings is that the love o ...
''
* 2011: ''
Twenty''
* 2014: ''
Collide''
Another Bad Creation
* 1991: ''
Coolin' at the Playground Ya Know!
''Coolin' at the Playground Ya Know!'' is the debut studio album from American hip hop and R&B group Another Bad Creation, released on February 11, 1991 on Motown.
The album peaked at number seven on the ''Billboard'' 200 chart. By May 1991, it ...
''
* 1993: ''
It Ain't What U Wear, It's How U Play It
''It Ain’t What U Wear, It’s How U Play It'' is the second and final album from Another Bad Creation. It was released on September 21, 1993 on Motown Records.
Chart performance
The album was a commercial failure, as it failed to enter any '' ...
''
Val Young
Valaria Marie Young (born June 13, 1958) is an American recording artist from Detroit, Michigan, who achieved success during the 1980s. She is now based in Los Angeles.
Career
She was discovered by George Clinton, who hired her as a backgroun ...
*1985: ''Seduction''
*1987: ''Private Conversations''
Subway
* 1995: ''
Good Times''
MC Brains
*1992: ''
Lovers Lane''
702
__NOTOC__
Year 702 ( DCCII) was a common year starting on Sunday (link will display the full calendar) of the Julian calendar. The denomination 702 for this year has been used since the early medieval period, when the Anno Domini calendar era b ...
* 1996: ''
No Doubt
No Doubt is an American rock band from Anaheim, California, formed in 1986. For most of their career, the band has consisted of vocalist Gwen Stefani, guitarist Tom Dumont, bassist Tony Kanal, and drummer Adrian Young. Since the mid-1990s, the ...
''
* 1999: ''
702
__NOTOC__
Year 702 ( DCCII) was a common year starting on Sunday (link will display the full calendar) of the Julian calendar. The denomination 702 for this year has been used since the early medieval period, when the Anno Domini calendar era b ...
''
* 2003: ''
Star''
Outsiderz 4 Life
* 1992: ''Untitled Album'' (unreleased) (As Sudden Inpact) (Biv 10 Records/Motown)
* 1997: ''Untitled Album'' (unreleased) (As Whytgize) (Stonecreek Records/Capitol)
* 2000: www.outsiderz4life.com (Shelved) (Virgin/Blackground Entertainment)
* 2007: Outsiderz 4 Life (VSD Entertainment)
* 2015: Sudden Impact - WhytGize - Outsiderz Compilation 1 (TAVA Entertainment)
The Transitions
* 2001: Back in da Days
Hayden
* 1995: ''Untitled Album'' (unreleased)
Mag 7
* 1997: The Street Mix
East Coast Family
* 1992: East Coast Family Volume One
Biv 10 Pee Wee All-Stars
* 1999: The Adventures Of The Biv 10 Pee Wee All-Stars
See also
*
List of record labels
File:Alvinoreyguitarboogie.jpg
File:AmMusicBunk78.jpg
File:Bingola1011b.jpg
Lists of record labels cover record labels, brands or trademarks associated with marketing of music recordings and music videos. The lists are organized alphabetically, b ...
Discogs: https://www.discogs.com/label/102950-Biv-10-Records
Record labels established in 1992
Record labels disestablished in 2002
Defunct record labels of the United States
Contemporary R&B record labels
Pop record labels
Motown
{{US-record-label-stub