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Audi
Audi
AG (German: [ˈʔaʊ̯diː ʔaːˈgeː] ( listen)) is a German automobile manufacturer that designs, engineers, produces, markets and distributes luxury vehicles. Audi
Audi
is a member of the Volkswagen Group
Volkswagen Group
and has its roots at Ingolstadt, Bavaria, Germany. Audi-branded vehicles are produced in nine production facilities worldwide. The origins of the company are complex, going back to the early 20th century and the initial enterprises ( Horch
Horch
and the Audiwerke) founded by engineer August Horch; and two other manufacturers ( DKW
DKW
and Wanderer), leading to the foundation of Auto Union
Auto Union
in 1932. The modern era of Audi
Audi
essentially began in the 1960s when Auto Union
Auto Union
was acquired by Volkswagen
Volkswagen
from Daimler-Benz.[9] After relaunching the Audi
Audi
brand with the 1965 introduction of the Audi F103
Audi F103
series, Volkswagen
Volkswagen
merged Auto Union
Auto Union
with NSU Motorenwerke
NSU Motorenwerke
in 1969, thus creating the present day form of the company. The company name is based on the Latin
Latin
translation of the surname of the founder, August Horch. "Horch", meaning "listen" in German, becomes "audi" in Latin. The four rings of the Audi
Audi
logo each represent one of four car companies that banded together to create Audi's predecessor company, Auto Union. Audi's slogan is Vorsprung durch Technik, meaning "Advancement through Technology". However, Audi USA had used the slogan "Truth in Engineering" from 2007 to 2016, and have not used the slogan since 2016.[10] Audi, along with BMW
BMW
and Mercedes-Benz, are among the best-selling luxury automobile brands in the world.[11]

Contents

1 History

1.1 Birth of the company and its name 1.2 The merger of the four companies under the logo of four rings 1.3 Post-World War II 1.4 New Auto Union
Auto Union
unit 1.5 Modern era 1.6 Audi 5000
Audi 5000
unintended acceleration allegations 1.7 Model introductions 1.8 Audi
Audi
AG today

2 Technology

2.1 Audi
Audi
AI 2.2 Bodyshells 2.3 Space frame 2.4 Drivetrains

2.4.1 Layout 2.4.2 Engines 2.4.3 Fuel Stratified Injection 2.4.4 Direct-Shift Gearbox

2.5 LED daytime running lights 2.6 Multi Media Interface 2.7 Synthetic Diesel 2.8 Logistics

3 Models

3.1 Current model range 3.2 S and RS models 3.3 Electric vehicles

4 Production figures 5 Motorsport

5.1 Rallying 5.2 In the USA 5.3 Touring cars 5.4 24 Hours of Le Mans

5.4.1 Results

5.5 American Le Mans Series

5.5.1 Results

5.6 European Le Mans Series

5.6.1 Results

5.7 World Endurance Championship

5.7.1 2012 5.7.2 2013 5.7.3 2014 5.7.4 Results

5.8 Formula E 5.9 Formula One

6 Marketing

6.1 Branding

6.1.1 Slogans 6.1.2 Typography

6.2 Sponsorships 6.3 Multitronic
Multitronic
campaign 6.4 Audi
Audi
TDI 6.5 Audi
Audi
e-tron 6.6 In video games

7 See also 8 Notes 9 References 10 External links

History Birth of the company and its name Automobile
Automobile
company Wanderer was originally established in 1885, later becoming a branch of Audi
Audi
AG. Another company, NSU, which also later merged into Audi, was founded during this time, and later supplied the chassis for Gottlieb Daimler's four-wheeler.[12] On 14 November 1899, August Horch
August Horch
(1868–1951) established the company A. Horch
Horch
& Cie. in the Ehrenfeld district of Cologne. In 1902, he moved with his company to Reichenbach im Vogtland. On 10 May 1904, he founded the August Horch
August Horch
& Cie. Motorwagenwerke AG, a joint-stock company in Zwickau
Zwickau
(State of Saxony). After troubles with Horch
Horch
chief financial officer, August Horch
August Horch
left Motorwagenwerke and founded in Zwickau
Zwickau
on 16 July 1909, his second company, the August Horch
August Horch
Automobilwerke GmbH. His former partners sued him for trademark infringement. The German Reichsgericht
Reichsgericht
(Supreme Court) in Leipzig,[13] eventually determined that the Horch
Horch
brand belonged to his former company.[14]

Audi
Audi
Type E

Since August Horch
August Horch
was prohibited from using "Horch" as a trade name in his new car business, he called a meeting with close business friends, Paul and Franz Fikentscher from Zwickau. At the apartment of Franz Fikentscher, they discussed how to come up with a new name for the company. During this meeting, Franz's son was quietly studying Latin
Latin
in a corner of the room. Several times he looked like he was on the verge of saying something but would just swallow his words and continue working, until he finally blurted out, "Father – audiatur et altera pars... wouldn't it be a good idea to call it audi instead of horch?"[15] "Horch!" in German means "Hark!" or "hear", which is "Audi" in the singular imperative form of "audire" – "to listen" – in Latin. The idea was enthusiastically accepted by everyone attending the meeting.[16] On 25 April 1910 the Audi Automobilwerke GmbH Zwickau
Zwickau
(from 1915 on Audiwerke AG Zwickau) was entered in the company's register of Zwickau
Zwickau
registration court. The first Audi
Audi
automobile, the Audi Type A
Audi Type A
10/22 hp (16 kW) Sport-Phaeton, was produced in the same year,[17] followed by the successor Type B 10/28PS in the same year.[18] Audi
Audi
started with a 2,612 cc inline-four engine model Type A, followed by a 3,564 cc model, as well as 4,680 cc and 5,720 cc models. These cars were successful even in sporting events. The first six-cylinder model Type M, 4,655 cc appeared in 1924.[19] August Horch
August Horch
left the Audiwerke in 1920 for a high position at the ministry of transport, but he was still involved with Audi
Audi
as a member of the board of trustees. In September 1921, Audi
Audi
became the first German car manufacturer to present a production car, the Audi
Audi
Type K, with left-handed drive.[20] Left-hand drive spread and established dominance during the 1920s because it provided a better view of oncoming traffic, making overtaking safer.[20] The merger of the four companies under the logo of four rings Main article: Auto Union In August 1928, Jørgen Rasmussen, the owner of Dampf-Kraft-Wagen (DKW), acquired the majority of shares in Audiwerke AG.[21] In the same year, Rasmussen bought the remains of the U.S. automobile manufacturer Rickenbacker, including the manufacturing equipment for eight-cylinder engines. These engines were used in Audi
Audi
Zwickau
Zwickau
and Audi
Audi
Dresden models that were launched in 1929. At the same time, six-cylinder and four-cylinder (the "four" with a Peugeot
Peugeot
engine) models were manufactured. Audi
Audi
cars of that era were luxurious cars equipped with special bodywork. In 1932, Audi
Audi
merged with Horch, DKW, and Wanderer, to form Auto Union AG, Chemnitz. It was during this period that the company offered the Audi Front
Audi Front
that became the first European car to combine a six-cylinder engine with front-wheel drive. It used a powertrain shared with the Wanderer, but turned 180-degrees, so that the drive shaft faced the front. Before World War II, Auto Union
Auto Union
used the four interlinked rings that make up the Audi
Audi
badge today, representing these four brands. However, this badge was used only on Auto Union
Auto Union
racing cars in that period while the member companies used their own names and emblems. The technological development became more and more concentrated and some Audi
Audi
models were propelled by Horch
Horch
or Wanderer built engines. Reflecting the economic pressures of the time, Auto Union
Auto Union
concentrated increasingly on smaller cars through the 1930s, so that by 1938 the company's DKW
DKW
brand accounted for 17.9% of the German car market, while Audi
Audi
held only 0.1%. After the final few Audis were delivered in 1939 the "Audi" name disappeared completely from the new car market for more than two decades. Post-World War II

IFA F9

Like most German manufacturing, at the onset of World War II
World War II
the Auto Union plants were retooled for military production, and were a target for allied bombing during the war which left them damaged. Overrun by the Soviet Army
Soviet Army
in 1945, on the orders of the Soviet Union military administration the factories were dismantled as part of war reparations.[22] Following this, the company's entire assets were expropriated without compensation.[22] On 17 August 1948, Auto Union AG of Chemnitz
Chemnitz
was deleted from the commercial register.[21] These actions had the effect of liquidating Germany's Auto Union
Auto Union
AG. The remains of the Audi
Audi
plant of Zwickau
Zwickau
became the VEB (for "People Owned Enterprise") Automobilwerk Zwickau
Zwickau
or AWZ (in English: Automobile Works Zwickau). With no prospect of continuing production in Soviet-controlled East Germany, Auto Union
Auto Union
executives began the process of relocating what was left of the company to West Germany. A site was chosen in Ingolstadt, Bavaria, to start a spare parts operation in late 1945, which would eventually serve as the headquarters of the reformed Auto Union in 1949. The former Audi
Audi
factory in Zwickau
Zwickau
restarted assembly of the pre-war-models in 1949. These DKW
DKW
models were renamed to IFA F8
IFA F8
and IFA F9
IFA F9
and were similar to the West German versions. West and East German models were equipped with the traditional and renowned DKW two-stroke engines. The Zwickau
Zwickau
plant manufactured the infamous Trabant
Trabant
until 1991, when it came under Volkswagen control—effectively bringing it under the same umbrella as Audi since 1945. New Auto Union
Auto Union
unit A new West German headquartered Auto Union
Auto Union
was launched in Ingolstadt with loans from the Bavarian state government and Marshall Plan aid.[22] The reformed company was launched 3 September 1949 and continued DKW's tradition of producing front-wheel drive vehicles with two-stroke engines.[22] This included production of a small but sturdy 125 cc motorcycle and a DKW
DKW
delivery van, the DKW
DKW
F89 L at Ingolstadt. The Ingolstadt
Ingolstadt
site was large, consisting of an extensive complex of formerly military buildings which was suitable for administration as well as vehicle warehousing and distribution, but at this stage there was at Ingolstadt
Ingolstadt
no dedicated plant suitable for mass production of automobiles: for manufacturing the company's first post-war mass-market passenger car plant capacity in Düsseldorf
Düsseldorf
was rented from Rheinmetall-Borsig. It was only ten years later, after the company had attracted an investor, when funds became available for construction of major car plant at the Ingolstadt
Ingolstadt
head office site. In 1958, in response to pressure from Friedrich Flick, then the company's largest single shareholder,[23] Daimler-Benz
Daimler-Benz
took an 87% holding in the Auto Union
Auto Union
company, and this was increased to a 100% holding in 1959. However, small two-stroke cars were not the focus of Daimler-Benz's interests, and while the early 1960s saw major investment in new Mercedes models and in a state of the art factory for Auto Union's, the company's aging model range at this time did not benefit from the economic boom of the early 1960s to the same extent as competitor manufacturers such as Volkswagen
Volkswagen
and Opel. The decision to dispose of the Auto Union
Auto Union
business was based on its lack of profitability.[24] Ironically, by the time they sold the business, it also included a large new factory and near production-ready modern four-stroke engine, which would enable the Auto Union
Auto Union
business, under a new owner, to embark on a period of profitable growth, now producing not Auto Unions or DKWs, but using the "Audi" name, resurrected in 1965 after a 25-year gap. In 1964, Volkswagen
Volkswagen
acquired a 50% holding in the business, which included the new factory in Ingolstadt, the DKW
DKW
and Audi
Audi
brands along with the rights to the new engine design which had been funded by Daimler-Benz, who in return retained the dormant Horch
Horch
trademark and the Düsseldorf
Düsseldorf
factory which became a Mercedes-Benz
Mercedes-Benz
van assembly plant. Eighteen months later, Volkswagen
Volkswagen
bought complete control of Ingolstadt, and by 1966 were using the spare capacity of the Ingolstadt
Ingolstadt
plant to assemble an additional 60,000 Volkswagen
Volkswagen
Beetles per year.[25] Two-stroke engines became less popular during the 1960s as customers were more attracted to the smoother four-stroke engines. In September 1965, the DKW
DKW
F102 was fitted with a four-stroke engine and a facelift for the car's front and rear. Volkswagen
Volkswagen
dumped the DKW brand because of its associations with two-stroke technology, and having classified the model internally as the F103, sold it simply as the "Audi". Later developments of the model were named after their horsepower ratings and sold as the Audi
Audi
60, 75, 80, and Super 90, selling until 1972. Initially, Volkswagen
Volkswagen
was hostile to the idea of Auto Union
Auto Union
as a standalone entity producing its own models having acquired the company merely to boost its own production capacity through the Ingolstadt
Ingolstadt
assembly plant – to the point where Volkswagen
Volkswagen
executives ordered that the Auto Union
Auto Union
name and flags bearing the four rings were removed from the factory buildings. Then VW chief Heinz Nordhoff explicitly forbade Auto Union
Auto Union
from any further product development. Fearing that the Volkswagen
Volkswagen
had no long term ambition for the Audi
Audi
brand, Auto Union
Auto Union
engineers under the leadership of Ludwig Kraus developed the first Audi 100
Audi 100
in secret, without Nordhoff's knowledge. When presented with a finished prototype, Nordhoff was so impressed he authorised the car for production, which when launched in 1968, went on to be a huge success. With this, the resurrection of the Audi
Audi
brand was now complete, this being followed by the first generation Audi 80
Audi 80
in 1972, which would in turn provide a template for VW's new front-wheel-drive water-cooled range which debuted from the mid-1970s onward.

Audi 80
Audi 80
assembly line in Wolfsburg, 1973

In 1969, Auto Union
Auto Union
merged with NSU, based in Neckarsulm, near Stuttgart. In the 1950s, NSU had been the world's largest manufacturer of motorcycles, but had moved on to produce small cars like the NSU Prinz, the TT and TTS versions of which are still popular as vintage race cars. NSU then focused on new rotary engines based on the ideas of Felix Wankel. In 1967, the new NSU Ro 80
NSU Ro 80
was a car well ahead of its time in technical details such as aerodynamics, light weight, and safety. However, teething problems with the rotary engines put an end to the independence of NSU. The Neckarsulm
Neckarsulm
plant is now used to produce the larger Audi
Audi
models A6 and A8. The Neckarsulm
Neckarsulm
factory is also home of the "quattro GmbH" (from November 2016 " Audi
Audi
Sport GmbH"), a subsidiary responsible for development and production of Audi
Audi
high-performance models: the R8 and the "RS" model range. Modern era The new merged company was incorporated on 1 January 1969 and was known as Audi
Audi
NSU Auto Union
Auto Union
AG, with its headquarters at NSU's Neckarsulm
Neckarsulm
plant, and saw the emergence of Audi
Audi
as a separate brand for the first time since the pre-war era. Volkswagen
Volkswagen
introduced the Audi
Audi
brand to the United States
United States
for the 1970 model year. That same year, the mid-sized car that NSU had been working on, the K70, originally intended to slot between the rear-engined Prinz models and the futuristic NSU Ro 80, was instead launched as a Volkswagen. After the launch of the Audi 100
Audi 100
of 1968, the Audi
Audi
80/Fox (which formed the basis for the 1973 Volkswagen
Volkswagen
Passat) followed in 1972 and the Audi 50
Audi 50
(later rebadged as the Volkswagen
Volkswagen
Polo) in 1974. The Audi 50 was a seminal design because it was the first incarnation of the Golf/ Polo
Polo
concept, one that led to a hugely successful world car. Ultimately, the Audi 80
Audi 80
and 100 (progenitors of the A4 and A6, respectively) became the company's biggest sellers, whilst little investment was made in the fading NSU range; the Prinz models were dropped in 1973 whilst the fatally flawed NSU Ro80
NSU Ro80
went out of production in 1977, spelling the effective end of the NSU brand. Production of the Audi 100
Audi 100
had been steadily moved from Ingolstadt
Ingolstadt
to Neckarsulm
Neckarsulm
as the 1970s had progressed, any by the appearance of the second generation C2 version in 1976, all production was now at the former NSU plant. Neckarsulm
Neckarsulm
from that point onward would produce Audi's higher end models. The Audi
Audi
image at this time was a conservative one, and so, a proposal from chassis engineer Jörg Bensinger[26] was accepted to develop the four-wheel drive technology in Volkswagen's Iltis military vehicle for an Audi
Audi
performance car and rally racing car. The performance car, introduced in 1980, was named the " Audi
Audi
Quattro", a turbocharged coupé which was also the first German large-scale production vehicle to feature permanent all-wheel drive through a centre differential. Commonly referred to as the "Ur-Quattro" (the "Ur-" prefix is a German augmentative used, in this case, to mean "original" and is also applied to the first generation of Audi's S4 and S6 Sport Saloons, as in "UrS4" and "UrS6"), few of these vehicles were produced (all hand-built by a single team), but the model was a great success in rallying. Prominent wins proved the viability of all-wheel drive racecars, and the Audi
Audi
name became associated with advances in automotive technology. In 1985, with the Auto Union
Auto Union
and NSU brands effectively dead, the company's official name was now shortened to simply Audi
Audi
AG. At the same time the company's headquarters moved back to Ingolstadt
Ingolstadt
and two new wholly owned subsidiaries; Auto Union
Auto Union
GmbH and NSU GmbH, were formed to own and manage the historical trademarks and intellectual property of the original constituent companies (the exception being Horch, which had been retained by Daimler-Benz
Daimler-Benz
after the VW takeover), and to operate Audi's heritage operations.

Audi
Audi
Quattro

In 1986, as the Passat-based Audi 80
Audi 80
was beginning to develop a kind of "grandfather's car" image, the type 89 was introduced. This completely new development sold extremely well. However, its modern and dynamic exterior belied the low performance of its base engine, and its base package was quite spartan (even the passenger-side mirror was an option.) In 1987, Audi
Audi
put forward a new and very elegant Audi 90, which had a much superior set of standard features. In the early 1990s, sales began to slump for the Audi 80
Audi 80
series, and some basic construction problems started to surface. In the early part of the 21st century, Audi
Audi
set forth on a German racetrack to claim and maintain several world records, such as top speed endurance. This effort was in-line with the company's heritage from the 1930s racing era Silver Arrows. Through the early 1990s, Audi
Audi
began to shift its target market upscale to compete against German automakers Mercedes-Benz
Mercedes-Benz
and BMW. This began with the release of the Audi V8
Audi V8
in 1990. It was essentially a new engine fitted to the Audi
Audi
100/200, but with noticeable bodywork differences. Most obvious was the new grille that was now incorporated in the bonnet. By 1991, Audi
Audi
had the four-cylinder Audi
Audi
80, the 5-cylinder Audi
Audi
90 and Audi
Audi
100, the turbocharged Audi
Audi
200 and the Audi
Audi
V8. There was also a coupe version of the 80/90 with both 4- and 5-cylinder engines. Although the five-cylinder engine was a successful and robust powerplant, it was still a little too different for the target market. With the introduction of an all-new Audi 100
Audi 100
in 1992, Audi
Audi
introduced a 2.8L V6 engine. This engine was also fitted to a face-lifted Audi
Audi
80 (all 80 and 90 models were now badged 80 except for the USA), giving this model a choice of four-, five-, and six-cylinder engines, in Saloon, Coupé
Coupé
and Cabriolet body styles. The five-cylinder was soon dropped as a major engine choice; however, a turbocharged 230 hp (170 kW) version remained. The engine, initially fitted to the 200 quattro 20V of 1991, was a derivative of the engine fitted to the Sport Quattro. It was fitted to the Audi Coupé, and named the S2 and also to the Audi 100
Audi 100
body, and named the S4. These two models were the beginning of the mass-produced S series of performance cars. In November 2016, Audi
Audi
expressed an intention to establish an assembly factory in Pakistan, with the company's local partner acquiring land for a plant in Korangi Creek Industrial Park in Karachi. Approval of the plan would lead to an investment of $30 million in the new plant.[27] Audi 5000
Audi 5000
unintended acceleration allegations Sales in the United States
United States
fell after a series of recalls from 1982 to 1987 of Audi 5000
Audi 5000
models[28] associated with reported incidents of sudden unintended acceleration linked to six deaths and 700 accidents.[28] At the time, NHTSA was investigating 50 car models from 20 manufacturers for sudden surges of power.[29] A 60 Minutes
60 Minutes
report aired 23 November 1986,[30] featuring interviews with six people who had sued Audi
Audi
after reporting unintended acceleration, showing an Audi 5000
Audi 5000
ostensibly suffering a problem when the brake pedal was pushed.[31][32] Subsequent investigation revealed that 60 Minutes
60 Minutes
had engineered the failure – fitting a canister of compressed air on the passenger-side floor, linked via a hose to a hole drilled into the transmission.[30]

Audi 100
Audi 100
C3, sold as the Audi 5000
Audi 5000
in the U.S.

Audi
Audi
contended, prior to findings by outside investigators,[29] that the problems were caused by driver error, specifically pedal misapplication.[29] Subsequently, the National Highway Traffic Safety Administration (NHTSA) concluded that the majority of unintended acceleration cases, including all the ones that prompted the 60 Minutes report, were caused by driver error such as confusion of pedals.[33] CBS did not acknowledge the test results of involved government agencies, but did acknowledge the similar results of another study.[31] In a review study published in 2012, NHTSA summarized its past findings about the Audi
Audi
unintended acceleration problems: "Once an unintended acceleration had begun, in the Audi
Audi
5000, due to a failure in the idle-stabilizer system (producing an initial acceleration of 0.3g), pedal misapplication resulting from panic, confusion, or unfamiliarity with the Audi 5000
Audi 5000
contributed to the severity of the incident."[34] This summary is consistent with the conclusions of NHTSA's most technical analysis at the time: " Audi
Audi
idle-stabilization systems were prone to defects which resulted in excessive idle speeds and brief unanticipated accelerations of up to 0.3g [which is similar in magnitude to an emergency stop in a subway car]. These accelerations could not be the sole cause of [(long-duration) sudden acceleration incidents (SAI)], but might have triggered some SAIs by startling the driver.[35] The defective idle-stabilization system performed a type of electronic throttle control. Significantly: multiple "intermittent malfunctions of the electronic control unit were observed and recorded ... and [were also observed and] reported by Transport Canada."[35] With a series of recall campaigns, Audi
Audi
made several modifications; the first adjusted the distance between the brake and accelerator pedal on automatic-transmission models.[28] Later repairs, of 250,000 cars dating back to 1978, added a device requiring the driver to press the brake pedal before shifting out of park.[28] A legacy of the Audi 5000 and other reported cases of sudden unintended acceleration are intricate gear stick patterns and brake interlock mechanisms to prevent inadvertent shifting into forward or reverse. It is unclear how the defects in the idle-stabilization system were addressed. Audi's U.S. sales, which had reached 74,061 in 1985, dropped to 12,283 in 1991 and remained level for three years.[28] – with resale values falling dramatically.[36] Audi
Audi
subsequently offered increased warranty protection[36] and renamed the affected models – with the 5000 becoming the 100 and 200 in 1989[29] – and reached the same sales levels again only by model year 2000.[28] A 2010 BusinessWeek article – outlining possible parallels between Audi's experience and 2009–2010 Toyota vehicle recalls
2009–2010 Toyota vehicle recalls
– noted a class-action lawsuit filed in 1987 by about 7,500 Audi
Audi
5000-model owners remains unsettled and is currently being contested in county court in Chicago after appeals at the Illinois state and U.S. federal levels.[28] Model introductions In the mid-to-late 1990s, Audi
Audi
introduced new technologies including the use of aluminum construction. Produced from 1999 to 2005, the Audi A2 was a futuristic super mini, born from the Al2 concept, with many features that helped regain consumer confidence, like the aluminium space frame, which was a first in production car design. In the A2 Audi
Audi
further expanded their TDI technology through the use of frugal three-cylinder engines. The A2 was extremely aerodynamic and was designed around a wind tunnel. The Audi A2
Audi A2
was criticised for its high price and was never really a sales success but it planted Audi
Audi
as a cutting-edge manufacturer. The model, a Mercedes-Benz
Mercedes-Benz
A-Class competitor, sold relatively well in Europe. However, the A2 was discontinued in 2005 and Audi
Audi
decided not to develop an immediate replacement. The next major model change came in 1995 when the Audi A4
Audi A4
replaced the Audi
Audi
80. The new nomenclature scheme was applied to the Audi 100
Audi 100
to become the Audi A6
Audi A6
(with a minor facelift). This also meant the S4 became the S6 and a new S4 was introduced in the A4 body. The S2 was discontinued. The Audi Cabriolet
Audi Cabriolet
continued on (based on the Audi
Audi
80 platform) until 1999, gaining the engine upgrades along the way. A new A3 hatchback model (sharing the Volkswagen
Volkswagen
Golf Mk4's platform) was introduced to the range in 1996, and the radical Audi TT
Audi TT
coupé and roadster were debuted in 1998 based on the same underpinnings. The engines available throughout the range were now a 1.4 L, 1.6 L and 1.8 L four-cylinder, 1.8 L four-cylinder turbo, 2.6 L and 2.8 L V6, 2.2 L turbo-charged five-cylinder and the 4.2 L V8 engine. The V6s were replaced by new 2.4 L and 2.8 L 30V V6s in 1998, with marked improvement in power, torque and smoothness. Further engines were added along the way, including a 3.7 L V8 and 6.0 L W12 engine
W12 engine
for the A8. Audi
Audi
AG today Audi's sales grew strongly in the 2000s, with deliveries to customers increasing from 653,000 in 2000 to 1,003,000 in 2008. The largest sales increases came from Eastern Europe (+19.3%), Africa (+17.2%) and the Middle East (+58.5%). China
China
in particular has become a key market, representing 108,000 out of 705,000 cars delivered in the first three quarters of 2009. One factor for its popularity in China
China
is that Audis have become the car of choice for purchase by the Chinese government for officials, and purchases by the government are responsible for 20% of its sales in China.[37] As of late 2009, Audi's operating profit of €1.17-billion ($1.85-billion) made it the biggest contributor to parent Volkswagen
Volkswagen
Group's nine-month operating profit of €1.5-billion, while the other marques in Group such as Bentley
Bentley
and SEAT
SEAT
had suffered considerable losses.[38] May 2011 saw record sales for Audi
Audi
of America with the new Audi A7
Audi A7
and Audi A3
Audi A3
TDI Clean Diesel.[39] In May 2012, Audi
Audi
reported a 10% increase in its sales—from 408 units to 480 in the last year alone.[40] Audi
Audi
manufactures vehicles in seven plants around the world, some of which are shared with other VW Group marques[41] although many sub-assemblies such as engines and transmissions are manufactured within other Volkswagen Group
Volkswagen Group
plants. Audi's two principal assembly plants are:

Ingolstadt, Opened by Auto Union
Auto Union
in 1964, (A3, A4, A5, Q5) Neckarsulm, Acquired from NSU in 1969 (A4, A6, A7, A8, R8 & all RS variants)

Outside of Germany, Audi
Audi
produces vehicles at:

Aurangabad, India since 2006 Bratislava, Slovakia, shared with Volkswagen, SEAT, Škoda and Porsche (Q7) Brussels, Belgium, acquired from Volkswagen
Volkswagen
in 2007 (A1) Changchun, China
China
since 1995 Győr, Hungary, (TT and some A3 variants) Jakarta, Indonesia since 2011 Martorell, Spain shared with SEAT
SEAT
and Volkswagen
Volkswagen
(Q3) San José Chiapa, Mexico (Q5)

In September 2012, Audi
Audi
announced the construction of its first North American manufacturing plant in Puebla, Mexico. This plant is expected to be operative in 2016 and produce the second generation Q5.[42] From 2002 up to 2003, Audi
Audi
headed the Audi
Audi
Brand
Brand
Group, a subdivision of the Volkswagen
Volkswagen
Group's Automotive Division consisting of Audi, Lamborghini
Lamborghini
and SEAT, that was focused on sporty values, with the marques' product vehicles and performance being under the higher responsibility of the Audi
Audi
brand. On January 2014, Audi, along with the Wireless Power Consortium, operated a booth which demonstrated a phone compartment using the Qi open interface standard at the Consumer Electronics Show
Consumer Electronics Show
(CES).[43] In May, most of the Audi
Audi
dealers in UK falsely claimed that the Audi
Audi
A7, A8, and R8 were Euro NCAP safety tested, all achieving five out of five stars. In fact none were tested.[44] In 2015, Audi
Audi
admitted that at least 2.1 million Audi
Audi
cars had been involved in the Volkswagen
Volkswagen
emissions testing scandal in which software installed in the cars manipulated emissions data to fool regulators and allow the cars to pollute at higher than government-mandated levels. The A1, A3, A4, A5, A6, TT, Q3 and Q5 models were implicated in the scandal.[45] Audi
Audi
promised to quickly find a technical solution and upgrade the cars so they can function within emissions regulations.[46] Ulrich Hackenberg, the head of research and development at Audi, was suspended in relation to the scandal.[47] Despite widespread media coverage about the scandal through the month of September, Audi
Audi
reported that U.S. sales for the month had increased by 16.2%.[48] In November 2015, the U.S. Environmental Protection Agency implicated the 3-liter diesel engine versions of the 2016 Audi A6
Audi A6
Quattro, A7 Quattro, A8, A8L and the Q5 as further models that had emissions regulation defeat-device software installed.[49] Thus, these models emitted nitrogen oxide at up to nine times the legal limit when the car detected that it was not hooked up to emissions testing equipment.[50] Technology Audi
Audi
AI Audi
Audi
AI is a driver assist feature offered by Audi. The company's stated intent is to offer fully autonomous driving at a future time, acknowledging that legal, regulatory and technical hurdles must be overcome to achieve this goal. On June 4, 2017, Audi
Audi
stated that its new A8 will be fully self-driving for speeds up to 60 km/h using its Audi
Audi
AI. Contrary to other cars, the driver will not have to do safety checks such as touching the steering wheel every 15 seconds to use this feature. The Audi A8
Audi A8
will therefore be the first production car to reach level 3 autonomous driving, meaning that the driver can safely turn their attention away from driving tasks, e.g. the driver can text or watch a movie. Audi
Audi
will also be the first manufacturer to use a 3D LIDAR system in addition to cameras and ultrasonic sensors for their AI.[51][52] Bodyshells Audi
Audi
produces 100% galvanised cars to prevent corrosion,[53] and was the first mass-market vehicle to do so, following introduction of the process by Porsche, c. 1975. Along with other precautionary measures, the full-body zinc coating has proved to be very effective in preventing rust. The body's resulting durability even surpassed Audi's own expectations, causing the manufacturer to extend its original 10-year warranty against corrosion perforation to currently 12 years (except for aluminium bodies which do not rust).[54] Space frame

The Audi R8
Audi R8
uses Audi
Audi
Space Frame technology

Audi
Audi
introduced a new series of vehicles in the mid-1990s and continues to pursue new technology and high performance. An all-aluminium car was brought forward by Audi, and in 1994 the Audi
Audi
A8 was launched, which introduced aluminium space frame technology (called Audi
Audi
Space Frame or ASF) which saves weight and improves torsion rigidity compared to a conventional steel frame. Prior to that effort, Audi
Audi
used examples of the Type 44 chassis fabricated out of aluminium as test-beds for the technique. The disadvantage of the aluminium frame is that it is very expensive to repair and requires a specialized aluminium bodyshop.[55] The weight reduction is somewhat offset by the quattro four-wheel drive system which is standard in most markets. Nonetheless, the A8 is usually the lightest all-wheel drive car in the full-size luxury segment, also having best-in-class fuel economy.[56] The Audi
Audi
A2, Audi TT
Audi TT
and Audi R8
Audi R8
also use Audi
Audi
Space Frame designs. Drivetrains Layout For most of its lineup (excluding the A3, A1, and TT models), Audi
Audi
has not adopted the transverse engine layout which is typically found in economy cars (such as Peugeot
Peugeot
and Citroën), since that would limit the type and power of engines that can be installed. To be able to mount powerful engines (such as a V8 engine
V8 engine
in the Audi S4
Audi S4
and Audi RS4, as well as the W12 engine
W12 engine
in the Audi
Audi
A8L W12), Audi
Audi
has usually engineered its more expensive cars with a longitudinally front-mounted engine, in an "overhung" position, over the front wheels in front of the axle line - this layout dates back to the DKW
DKW
and Auto Union saloons from the 1950s. But while this allows for the easy adoption of all-wheel drive, it goes against the ideal 50:50 weight distribution. In all its post Volkswagen-era models, Audi
Audi
has firmly refused to adopt the traditional rear-wheel drive layout favored by its two archrivals Mercedes-Benz
Mercedes-Benz
and BMW, favoring either front-wheel drive or all-wheel drive. The majority of Audi's lineup in the United States features all-wheel drive standard on most of its expensive vehicles (only the entry-level trims of the A4 and A6 are available with front-wheel drive), in contrast to Mercedes-Benz
Mercedes-Benz
and BMW
BMW
whose lineup treats all-wheel drive as an option. BMW
BMW
did not offer all-wheel drive on its V8-powered cars (as opposed to crossover SUVs) until the 2010 BMW
BMW
7 Series and 2011 BMW
BMW
5 Series, while the Audi A8
Audi A8
has had all-wheel drive available/standard since the 1990s. Regarding high-performance variants, Audi S and RS models
Audi S and RS models
have always had all-wheel drive, unlike their direct rivals from BMW
BMW
M and Mercedes-AMG
Mercedes-AMG
whose cars are rear-wheel drive only (although their performance crossover SUVs are all-wheel drive). Audi
Audi
has recently applied the quattro badge to models such as the A3 and TT which do not use the Torsen-based system as in prior years with a mechanical center differential, but with the Haldex Traction electro-mechanical clutch AWD system. Engines

Volkswagen Group
Volkswagen Group
W12 engine
W12 engine
from the Volkswagen
Volkswagen
Phaeton W12

Further information: List of Audi vehicles
List of Audi vehicles
§ Production model engines Prior to the introduction of the Audi 80
Audi 80
and Audi 50
Audi 50
in 1972 and 1974, respectively, Audi
Audi
had led the development of the EA111 and EA827 inline-four engine families. These new power units underpinned the water-cooled revival of parent company Volkswagen
Volkswagen
(in the Polo, Golf, Passat and Scirocco), whilst the many derivatives and descendants of these two basic engine designs have appeared in every generation of VW Group vehicles right up to the present day. In the 1980s, Audi, along with Volvo, was the champion of the inline-five cylinder, 2.1/2.2 L engine as a longer-lasting alternative to more traditional six-cylinder engines. This engine was used not only in production cars but also in their race cars. The 2.1 L inline five-cylinder engine was used as a base for the rally cars in the 1980s, providing well over 400 horsepower (300 kilowatts) after modification. Before 1990, there were engines produced with a displacement between 2.0 L and 2.3 L. This range of engine capacity allowed for both fuel economy and power. For the ultra-luxury version of its Audi A8
Audi A8
fullsize luxury flagship sedan, the Audi
Audi
A8L W12, Audi
Audi
uses the Volkswagen Group
Volkswagen Group
W12 engine instead of the conventional V12 engine
V12 engine
favored by rivals Mercedes-Benz and BMW. The W12 engine
W12 engine
configuration (also known as a "WR12") is created by forming two imaginary narrow-angle 15° VR6 engines at an angle of 72°, and the narrow angle of each set of cylinders allows just two overhead camshafts to drive each pair of banks, so just four are needed in total.[57] The advantage of the W12 engine
W12 engine
is its compact packaging, allowing Audi
Audi
to build a 12-cylinder sedan with all-wheel drive, whereas a conventional V12 engine
V12 engine
could have only a rear-wheel drive configuration as it would have no space in the engine bay for a differential and other components required to power the front wheels. In fact, the 6.0 L W12 in the Audi
Audi
A8L W12 is smaller in overall dimensions than the 4.2 L V8 that powers the Audi A8
Audi A8
4.2 variants.[58] The 2011 Audi A8
Audi A8
debuted a revised 6.3-litre version of the W12 (WR12) engine with 500 PS (370 kW; 490 hp). Fuel Stratified Injection New models of the A3, A4, A6 and A8 have been introduced, with the ageing 1.8-litre engine now having been replaced by new Fuel Stratified Injection (FSI) engines. Nearly every petroleum burning model in the range now incorporates this fuel-saving technology.

V8 FSI engine

Direct-Shift Gearbox In 2003 Volkswagen
Volkswagen
introduced the Direct-Shift Gearbox
Direct-Shift Gearbox
(DSG), a type of dual clutch transmission. It is an automated semi-automatic transmission, drivable like a conventional automatic transmission. Based on the gearbox found in the Group B S1, the system includes dual electrohydraulically controlled clutches instead of a torque converter. This is implemented in some VW Golfs, Audi
Audi
A3, Audi A4
Audi A4
and TT models where DSG is called S-tronic. LED daytime running lights Beginning in 2005, Audi
Audi
has implemented white LED technology as daytime running lights (DRL) in their products. The distinctive shape of the DRLs has become a trademark of sorts. LEDs were first introduced on the Audi A8
Audi A8
W12, the world's first production car to have LED DRLs,[59][60][61] and have since spread throughout the entire model range. The LEDs are present on some Audi
Audi
billboards. Since 2010, Audi
Audi
has also offered the LED technology in low- and high-beam headlights.[62]

The DRL in an Audi A4
Audi A4
B8

Multi Media Interface

Multi Media Interface-Menu on Audi
Audi
virtual cockpit, Audi TT
Audi TT
Mk3

Starting with the 2003 Audi
Audi
A8, Audi
Audi
has used a centralised control interface for its on-board infotainment systems, called Multi Media Interface (MMI). It is essentially a rotating control knob and 'segment' buttons – designed to control all in-car entertainment devices (radio, CD changer, iPod, TV tuner), satellite navigation, heating and ventilation, and other car controls with a screen. The availability of MMI has gradually filtered down the Audi
Audi
lineup, and following its introduction on the third generation A3 in 2011, MMI is now available across the entire range. It has been generally well received, as it requires less menu-surfing with its segment buttons around a central knob, along with 'main function' direct access buttons – with shortcuts to the radio or phone functions. The colour screen is mounted on the upright dashboard, and on the A4 (new), A5, A6, A8, and Q7, the controls are mounted horizontally. Synthetic Diesel Audi
Audi
has assisted with technology to produce synthetic diesel from water and carbon dioxide.[63][64][65] Logistics Audi
Audi
uses scanning gloves for parts registration during assembly, and automatic robots to transfer cars from factory to rail cars.[66] Models Main article: List of Audi
Audi
vehicles Current model range The following tables list Audi
Audi
production vehicles that are sold as of 2014:

Audi
Audi
cars

A1

Supermini

3-door Hatchback 5-door Hatchback Sportback (5-door Hatchback)

A3

Small Family car

3-door Hatchback Saloon (Sedan) Sportback (5-door Hatchback) Cabriolet

A4

Compact Executive Car

Saloon (Sedan) Avant (Estate/Wagon) Allroad (Crossover Estate/Wagon)

A5

Compact Executive Car

Coupé Sportback (5-door Hatchback) Cabriolet (Convertible)

A6

Executive Car

Saloon (Sedan) Avant (Estate/Wagon) Allroad (Crossover Estate/Wagon)

A7

Executive Car

Sportback (5-door Hatchback)

A8

Full-size Luxury Car

Saloon (Sedan)

Audi
Audi
coupés and SUVs

TT

Compact Sports Car

Coupé Roadster (Convertible)

R8

Sports Car

Coupé Spyder (Convertible)

Q2

Subcompact Crossover SUV

SUV

Q3

Compact Crossover SUV

SUV

Q5

Compact Crossover SUV

SUV

Q7

Full-size Crossover SUV

SUV

S and RS models Main article: Audi
Audi
S and RS models

S (Sport) models

S1

Supermini

3-door Hatchback Sportback (5-door Hatchback)

S3

Small Family Car

3-door Hatchback Sportback (5-door Hatchback)

S4

Compact Executive Car

Saloon (Sedan) Avant (Estate/Wagon)

S5

Compact Executive Car

Coupé Cabriolet (Convertible) Sportback (5-door Hatchback)

S6[67]

Executive Car

Saloon (Sedan) Avant (Estate/Wagon)

S7[68]

Executive Car

Sportback (5-door Hatchback)

S8[69]

Full-size Luxury Car

Saloon (Sedan)

TTS

Compact Sports Car

Coupé Roadster (Convertible)

SQ5

Mid-size SUV

Crossover

SQ7

Full-size SUV

Crossover

RS (RennSport/Racing Sport) models

TT RS

Compact Sports Car

Coupé Roadster (Convertible)

RS Q3

Compact SUV

Crossover

RS3

Small Family Car

Saloon (Sedan) 5-door Hatchback

RS4

Compact Executive Car

Avant (Estate/Wagon)

RS5

Compact Executive Car

Coupé Cabriolet (Convertible)

RS6

Executive Car

Avant (Estate/Wagon)

RS7

Executive Car

Sportback (5-door Liftback)

Electric vehicles Further information: List of Audi vehicles
List of Audi vehicles
§ Concept models Audi
Audi
is planning an alliance with the Japanese electronics giant Sanyo to develop a pilot hybrid electric project for the Volkswagen
Volkswagen
Group. The alliance could result in Sanyo
Sanyo
batteries and other electronic components being used in future models of the Volkswagen
Volkswagen
Group.[70] Concept electric vehicles unveiled to date include the Audi
Audi
A1 Sportback Concept,[71] Audi A4
Audi A4
TDI Concept E,[72] and the fully electric Audi e-tron
Audi e-tron
Concept Supercar.[73] Production figures

A1 A2 A3 A4 A5 A6 A7 A8 Q3 Q5 Q7 TT R8

1998[74] — — 143,974 271,152 — 174,867 — 15,355 — — — 13,682 —

1999[74] — — 143,505 252,514 — 162,573 — 14,636 — — — 52,579 —

2000[75] — 32,164 136,141 231,869 — 180,715 — 12,894 — — — 56,776 —

2001[76] — 49,369 131,082 308,778 — 186,467 — 11,708 — — — 39,349 —

2002[77] — 37,578 125,538 360,267 — 178,773 — 10,942 — — — 34,711 —

2003[78] — 27,323 159,417 353,836 — 168,612 — 21,748 — — — 32,337 —

2004[79] — 19,745 181,274 345,231 — 195,529 — 22,429 — — — 23,605 —

2005[80] — 10,026 224,961 337,705 — 215,437 — 21,515 — — 1,185 12,307 —

2006[81] — — 231,752 341,110 487 229,021 — 22,468 — — 72,169 23,675 164

2007[82] — — 231,117 289,806 25,549 243,842 — 22,182 — 162 77,395 56,766 4,125

2008[83] — — 222,164 378,885 57,650 214,074 — 20,140 — 20,324 59,008 41,789 5,656

2009[84] — — 206,747 282,033 84,883 182,090 — 8,599 — 105,074 27,929 22,821 2,101

2010[85] 51,937 — 198,974 306,291 111,270 211,256 8,496 22,435 — 154,604 48,937 26,217 3,485

2011[86] 117,566 — 189,068 321,045 111,758 241,862 37,301 38,542 19,613 183,678 53,703 25,508 3,551

2012[87] 123,111 — 164,666 329,759 103,357 284,888 28,950 35,932 106,918 209,799 54,558 21,880 2,241

Data from 1998 to 2010. Figures for different body types/versions of models have been merged to create overall figures for each model.

Motorsport Audi
Audi
has competed in various forms of motorsports. Audi's tradition in motorsport began with their former company Auto Union
Auto Union
in the 1930s. In the 1990s, Audi
Audi
found success in the Touring and Super Touring categories of motor racing after success in circuit racing in North America. Rallying Main article: Audi Sport
Audi Sport
WRC results

Walter Röhrl
Walter Röhrl
with his Quattro A2 during the 1984 Rally Portugal

In 1980, Audi
Audi
released the Quattro, a four-wheel drive (4WD) turbocharged car that went on to win rallies and races worldwide. It is considered one of the most significant rally cars of all time, because it was one of the first to take advantage of the then-recently changed rules which allowed the use of four-wheel drive in competition racing. Many critics doubted the viability of four-wheel drive racers, thinking them to be too heavy and complex, yet the Quattro was to become a successful car. Leading its first rally it went off the road, however the rally world had been served notice 4WD was the future. The Quattro went on to achieve much success in the World Rally Championship. It won the 1983 (Hannu Mikkola) and the 1984 (Stig Blomqvist) drivers' titles,[88] and brought Audi
Audi
the manufacturers' title in 1982 and 1984.[89]

Audi Quattro
Audi Quattro
S1 driven at the 2007 Rallye Deutschland

In 1984, Audi
Audi
launched the short-wheelbase Sport Quattro which dominated rally races in Monte Carlo and Sweden, with Audi
Audi
taking all podium places, but succumbed to problems further into WRC contention. In 1985, after another season mired in mediocre finishes, Walter Röhrl finished the season in his Sport Quattro S1, and helped place Audi
Audi
second in the manufacturers' points. Audi
Audi
also received rally honours in the Hong Kong to Beijing rally in that same year. Michèle Mouton, the only female driver to win a round of the World Rally Championship and a driver for Audi, took the Sport Quattro S1, now simply called the "S1", and raced in the Pikes Peak
Pikes Peak
International Hill Climb. The 1,439-metre (4,721 ft) climb race pits a driver and car to drive to the summit of the 4,302-metre (14,114 ft) Pikes Peak mountain in Colorado, and in 1985, Michèle Mouton
Michèle Mouton
set a new record of 11:25.39, and being the first woman to set a Pikes Peak record. In 1986, Audi
Audi
formally left international rally racing following an accident in Portugal involving driver Joaquim Santos in his Ford RS200. Santos swerved to avoid hitting spectators in the road, and left the track into the crowd of spectators on the side, killing three and injuring 30. Bobby Unser
Bobby Unser
used an Audi
Audi
in that same year to claim a new record for the Pikes Peak
Pikes Peak
Hill Climb at 11:09.22. In 1987, Walter Röhrl
Walter Röhrl
claimed the title for Audi
Audi
setting a new Pikes Peak International Hill Climb record of 10:47.85 in his Audi
Audi
S1, which he had retired from the WRC two years earlier. The Audi S1
Audi S1
employed Audi's time-tested inline-five-cylinder turbocharged engine, with the final version generating 441 kW (600 PS; 591 bhp).[90] The engine was mated to a six-speed gearbox and ran on Audi's famous four-wheel drive system. All of Audi's top drivers drove this car; Hannu Mikkola, Stig Blomqvist, Walter Röhrl
Walter Röhrl
and Michèle Mouton. This Audi S1
Audi S1
started the range of Audi
Audi
'S' cars, which now represents an increased level of sports-performance equipment within the mainstream Audi
Audi
model range. In the USA As Audi
Audi
moved away from rallying and into circuit racing, they chose to move first into America with the Trans-Am in 1988. In 1989, Audi
Audi
moved to International Motor Sports Association
International Motor Sports Association
(IMSA) GTO with the Audi
Audi
90, however as they avoided the two major endurance events (Daytona and Sebring) despite winning on a regular basis, they would lose out on the title. Touring cars In 1990, having completed their objective to market cars in North America, Audi
Audi
returned to Europe, turning first to the Deutsche Tourenwagen Meisterschaft (DTM) series with the Audi
Audi
V8, and then in 1993, being unwilling to build cars for the new formula, they turned their attention to the fast-growing Super Touring
Super Touring
series, which are a series of national championships. Audi
Audi
first entered in the French Supertourisme and Italian Superturismo. In the following year, Audi would switch to the German Super Tourenwagen Cup (known as STW), and then to British Touring Car Championship
British Touring Car Championship
(BTCC) the year after that. The Fédération Internationale de l' Automobile
Automobile
(FIA), having difficulty regulating the quattro four-wheel drive system, and the impact it had on the competitors, would eventually ban all four-wheel drive cars from competing in 1998,[91] but by then, Audi
Audi
switched all their works efforts to sports car racing. By 2000, Audi
Audi
would still compete in the US with their RS4 for the SCCA Speed World GT Challenge, through dealer/team Champion Racing competing against Corvettes, Vipers, and smaller BMWs (where it is one of the few series to permit 4WD cars). In 2003, Champion Racing entered an RS6. Once again, the quattro four-wheel drive was superior, and Champion Audi
Audi
won the championship. They returned in 2004 to defend their title, but a newcomer, Cadillac with the new Omega Chassis CTS-V, gave them a run for their money. After four victories in a row, the Audis were sanctioned with several negative changes that deeply affected the car's performance. Namely, added ballast weights, and Champion Audi
Audi
deciding to go with different tyres, and reducing the boost pressure of the turbocharger. In 2004, after years of competing with the TT-R in the revitalised DTM series, with privateer team Abt Racing/ Christian Abt
Christian Abt
taking the 2002 title with Laurent Aïello, Audi
Audi
returned as a full factory effort to touring car racing by entering two factory supported Joest Racing
Joest Racing
A4 DTM cars. 24 Hours of Le Mans Further information: List of Audi vehicles
List of Audi vehicles
§ Le Mans prototypes

Audi R10
Audi R10
TDI

Audi
Audi
began racing prototype sportscars in 1999, debuting at the Le Mans 24 hour. Two car concepts were developed and raced in their first season - the Audi R8R
Audi R8R
(open-cockpit 'roadster' prototype) and the Audi R8C (closed-cockpit 'coupé' GT-prototype). The R8R scored a credible podium on its racing debut at Le Mans and was the concept which Audi continued to develop into the 2000 season due to favourable rules for open-cockpit prototypes. However, most of the competitors (such as BMW, Toyota, Mercedes and Nissan) retired at the end of 1999. The factory-supported Joest Racing team won at Le Mans three times in a row with the Audi
Audi
R8 (2000–2002), as well as winning every race in the American Le Mans Series in its first year. Audi
Audi
also sold the car to customer teams such as Champion Racing. In 2003, two Bentley
Bentley
Speed 8s, with engines designed by Audi, and driven by Joest drivers loaned to the fellow Volkswagen Group
Volkswagen Group
company, competed in the GTP class, and finished the race in the top two positions, while the Champion Racing
Champion Racing
R8 finished third overall, and first in the LMP900 class. Audi
Audi
returned to the winner's podium at the 2004 race, with the top three finishers all driving R8s: Audi
Audi
Sport Japan
Japan
Team Goh finished first, Audi Sport
Audi Sport
UK Veloqx second, and Champion Racing
Champion Racing
third. At the 2005 24 Hours of Le Mans, Champion Racing
Champion Racing
entered two R8s, along with an R8 from the Audi
Audi
PlayStation Team Oreca. The R8s (which were built to old LMP900 regulations) received a narrower air inlet restrictor, reducing power, and an additional 50 kg (110 lb) of weight compared to the newer LMP1
LMP1
chassis. On average, the R8s were about 2–3 seconds off pace compared to the Pescarolo–Judd. But with a team of excellent drivers and experience, both Champion R8s were able to take first and third, while the Oreca
Oreca
team took fourth. The Champion team was also the first American team to win Le Mans since the Gulf Ford GTs in 1967. This also ends the long era of the R8; however, its replacement for 2006, called the Audi R10
Audi R10
TDI, was unveiled on 13 December 2005. The R10 TDI employed many new and innovative features, the most notable being the twin-turbocharged direct injection diesel engine. It was first raced in the 2006 12 Hours of Sebring as a race-test in preparation for the 2006 24 Hours of Le Mans, which it later went on to win. Audi
Audi
has been on the forefront of sports car racing, claiming a historic win in the first diesel sports car at 12 Hours of Sebring (the car was developed with a Diesel engine
Diesel engine
due to ACO regulations that favor diesel engines). As well as winning the 24 Hours of Le Mans in 2006 making history, the R10 TDI has also shown its capabilities by beating the Peugeot
Peugeot
908 HDi FAP in 2007, and beating Peugeot
Peugeot
again in 2008, (however Peugeot
Peugeot
won the 24h in 2009) and, in a podium clean-sweep by proving its reliability throughout the race (compared to all four 908 entries retired before the end of the race) while breaking a new distance record (set way back by the Porsche
Porsche
917K of Martini Racing
Martini Racing
in 1971), in 2010 with the R15 TDI Plus.[92] Audi's sports car racing success would continue with the Audi
Audi
R18's victory at the 2011 24 Hours of Le Mans. Audi Sport
Audi Sport
Team Joest's Benoît Tréluyer
Benoît Tréluyer
earned Audi
Audi
their first pole position in five years while the team's sister car locked out the front row.[93] Early accidents eliminated two of Audi's three entries, but the sole remaining Audi R18
Audi R18
TDI of Tréluyer, Marcel Fässler, and André Lotterer held off the trio of Peugeot
Peugeot
908s to claim victory by a margin of 13.8 seconds. Results

Car Year 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

1 Position 4 3 1 1 4 3 3 3 1 6 3 3 Ret 1 5 2 3 4

2 3 1 2 2 3 1 1 1 Ret 1 Ret 2 1 2 1 1 4 3

3 Ret 2 Ret 3 Ret 5 4

Ret 4 17 1 Ret 5 3 Ret 7

4 Ret

Ret 7

2

3

American Le Mans Series Audi
Audi
entered a factory racing team run by Joest Racing
Joest Racing
into the American Le Mans Series
American Le Mans Series
under the Audi Sport
Audi Sport
North America name in 2000. This was a successful operation with the team winning on its debut in the series at the 2000 12 Hours of Sebring. Factory backed Audi
Audi
R8s were the dominant car in ALMS taking 25 victories between 2000 and the end of the 2002 season. In 2003 Audi
Audi
sold customer cars to Champion Racing
Champion Racing
as well as continuing to race the factory Audi Sport North America team. Champion Racing
Champion Racing
won many races as a private team running Audi
Audi
R8s and eventually replaced Team Joest as the Audi Sport North America between 2006 and 2008. Since 2009 Audi
Audi
has not taken part in full American Le Mans Series
American Le Mans Series
Championships, but has competed in the series opening races at Sebring, using the 12-hour race as a test for Le Mans, and also as part of the 2012 FIA World Endurance Championship season calendar. Results

Year Manufacturer Chassis Team Rd1 Rd2 Rd3 Rd4 Rd5 Rd6 Rd7 Rd8 Rd9 Rd10 Rd11 Rd12

2000 Audi R8

Audi Sport
Audi Sport
North America 2 20 3 Ret 1 1 2 1 1 1 2 1

1 6 4 3 2 Ret 1 4 2 2 1 15

2001 Audi R8 Audi Sport
Audi Sport
North America 1 1 1 1 1 5 Ret 2 Ret Ret

2 2 2 2 2 2 1 4 1 1

2002 Audi R8 Audi Sport
Audi Sport
North America 5 14 1 2 3 2 Ret 1 1 6

1

2 1 2 1 1 4 3 1

2003 Audi R8 Audi Sport
Audi Sport
North America 1 2 2 1 1 7 1 2 3

Champion Racing 2 1 3 2 20 1 4 1 1

2004 Audi R8 Audi Sport
Audi Sport
UK 1

2

Champion Racing 3 1 1 1 1 2 1 1 1

2005 Audi R8 Champion Racing 1 1 18 1 3 Ret 3 2 7 4

2 3 3 2 1 1 1 3 1 2

2006 Audi R8 Audi Sport
Audi Sport
North America

1 3 1

R10 Ret

1 2 1 4 7 2

1

4 1 2 1 1 1

2007 Audi R10 Audi Sport
Audi Sport
North America 4 1 7 3 2 5 5 2 2 3 1 1

1 2 12 6 23 3 3 4 2 17 3

2008 Audi R10 Audi Sport
Audi Sport
North America 3 Ret 2 Ret 21 2 2 2 DSQ 1 2

6 1 1 7 4 1 1 1 Ret 3 1

2009 Audi R15 Audi Sport
Audi Sport
North America 5

4

2010 Audi R15 Audi Sport
Audi Sport
North America 1

3

2012 Audi R18 Audi Sport
Audi Sport
Team Joest 16

1

2

2013 Audi R18 Audi Sport
Audi Sport
Team Joest 1

2

European Le Mans Series Audi
Audi
participated in the 2003 1000km of Le Mans
2003 1000km of Le Mans
which was a one-off sports car race in preparation for the 2004 European Le Mans Series. The factory team Audi Sport
Audi Sport
UK won races and the championship in the 2004 season but Audi
Audi
was unable to match their sweeping success of Audi Sport
Audi Sport
North America in the American Le Mans Series, partly due to the arrival of a factory competitor in LMP1, Peugeot. The French manufacturer's 908 HDi FAP became the car to beat in the series from 2008 onwards with 20 LMP wins. However, Audi
Audi
were able to secure the championship in 2008 even though Peugeot
Peugeot
scored more race victories in the season.[94] Results

Year Manufacturer Chassis Team Rd1 Rd2 Rd3 Rd4 Rd5

2003 Audi R8 Audi Sport
Audi Sport
Japan 1

2004 Audi R8 Audi Sport
Audi Sport
UK 2 1 1 Ret

1 2 3 1

Audi Sport
Audi Sport
Japan 3 4 2 2

2005 Audi R8 Team Oreca Ret

1 2 2

2008 Audi R10 Audi Sport
Audi Sport
Team Joest 5 6 4 4 1

2 2 2 3 4

2010 Audi R15 Audi Sport
Audi Sport
Team Joest 1 3

Ret

5

3

12

World Endurance Championship 2012 In 2012, the FIA sanctioned a World Endurance Championship which would be organised by the ACO as a continuation of the ILMC. Audi
Audi
competed won the first WEC race at Sebring and followed this up with a further three successive wins, including the 2012 24 Hours of Le Mans. Audi scored a final 5th victory in the 2012 WEC in Bahrain
Bahrain
and were able to win the inaugural WEC Manufacturers' Championship. 2013 As defending champions, Audi
Audi
once again entered the Audi R18
Audi R18
e-tron quattro chassis into the 2013 WEC and the team won the first five consecutive races, including the 2013 24 Hours of Le Mans. The victory at Round 5, Circuit of the Americas, was of particular significance as it marked the 100th win for Audi
Audi
in Le Mans prototypes.[95] Audi secured their second consecutive WEC Manufacturers' Championship at Round 6 after taking second place and half points in the red-flagged Fuji race.[96] 2014 For the 2014 season Audi
Audi
entered a redesigned and upgraded R18 e-tron quattro which featured a 2 MJ energy recovery system. As defending champions, Audi
Audi
would once again face a challenge in LMP1
LMP1
from Toyota, and additionally from Porsche
Porsche
who returned to endurance racing after a 16-year absence. The season opening 6hrs of Silverstone was a disaster for Audi
Audi
who saw both cars retire from the race, marking the first time that an Audi
Audi
car has failed to score a podium in a World Endurance Championship race. Results

Year Manufacturer Chassis SEB

SPA

LMS

SIL

SÃO

BHR

FUJ

SHA

Total points Pos.

2012 Audi R18 e-tron quattro 1 1 1 1 2 1 2 2 173 (209) 1st

Year Manufacturer Chassis SIL

SPA

LMS

SÃO

COA

FUJ

SHA

BHR

Total points Pos.

2013 Audi R18 e-tron quattro 1 1 1 1 1 2 1 2 207 (207) 1st

Year Manufacturer Chassis Car SIL

SPA

LMS

COA

FUJ

SHA

BHR

SÃU

Total points Pos.

2014 Audi R18 e-tron quattro 1 Ret 2 1 1 5 4 4 3 244 2nd

2 Ret 5 2 2 6 5 5 5

Formula E Audi
Audi
provide factory support to Abt Sportsline
Abt Sportsline
in the FIA Formula E Championship, The team competed under the title of Audi Sport
Audi Sport
Abt Formula E Team in the inaugural 2014-15 Formula E season.[97] On 13 February 2014 the team announced its driver line up as Daniel Abt
Daniel Abt
and World Endurance Championship driver Lucas di Grassi.[98]

Team Chassis Driver CHI

MAL

URU

ARG

TBA

MIA

LBH

MON

GER

GBR

Total points

Audi Sport
Audi Sport
Abt Formula E Team Spark-Renault SRT 01E Daniel Abt 10 10 15

2015

62

Lucas di Grassi 1 2 3

2015

Formula One Audi
Audi
has been linked to Formula One
Formula One
in recent years but has always resisted due to the company's opinion that it is not relevant to road cars, but hybrid power unit technology has been adopted into the sport, swaying the company's view and encouraging research into the program by former Ferrari team principal Stefano Domenicali. Marketing Branding

The logo used by Audi, 1985–2009

The typeface Audi
Audi
Sans (used 1997-2009)

The typeface Audi
Audi
Type (used since 2009)

The Audi
Audi
emblem is four overlapping rings that represent the four marques of Auto Union. The Audi
Audi
emblem symbolises the amalgamation of Audi
Audi
with DKW, Horch
Horch
and Wanderer: the first ring from the left represents Audi, the second represents DKW, third is Horch, and the fourth and last ring Wanderer.[99][100] The design is popularly believed to have been the idea of Klaus von Oertzen, the director of sales at Wanderer - when Berlin
Berlin
was chosen as the host city for the 1936 Summer Olympics
1936 Summer Olympics
and that a form of the Olympic logo symbolized the newly established Auto Union's desire to succeed.[101] Somewhat ironically, the International Olympic Committee
International Olympic Committee
later sued Audi
Audi
in the International Trademark Court in 1995, where they lost.[102] The original "Audi" script, with the distinctive slanted tails on the "A" and "d" was created for the historic Audi
Audi
company in 1920 by the famous graphic designer Lucian Bernhard, and was resurrected when Volkswagen
Volkswagen
revived the brand in 1965. Following the demise of NSU in 1977, less prominence was given to the four rings, in preference to the "Audi" script encased within a black (later red) ellipse, and was commonly displayed next to the Volkswagen
Volkswagen
roundel when the two brands shared a dealer network under the V.A.G banner. The ellipse (known as the Audi
Audi
Oval) was phased out after 1994, when Audi
Audi
formed its own independent dealer network, and prominence was given back to the four rings - at the same time Audi
Audi
Sans (a derivative of Univers) was adopted as the font for all marketing materials, corporate communications and was also used in the vehicles themselves. As part of Audi's centennial celebration in 2009, the company updated the logo, changing the font to left-aligned Audi
Audi
Type, and altering the shading for the overlapping rings.[103] The revised logo was designed by Rayan Abdullah.[104] Audi
Audi
developed a Corporate Sound concept, with Audi
Audi
Sound Studio designed for producing the Corporate Sound.[105] The Corporate Sound project began with sound agency Klangerfinder GmbH & Co KG and s12 GmbH. Audio samples were created in Klangerfinder's sound studio in Stuttgart, becoming part of Audi
Audi
Sound Studio collection. Other Audi Sound Studio components include The Brand
Brand
Music Pool, The Brand Voice.[106] Audi
Audi
also developed Sound Branding Toolkit including certain instruments, sound themes, rhythm and car sounds which all are supposed to reflect the AUDI sound character.[107] Audi
Audi
started using a beating heart sound trademark beginning in 1996. An updated heartbeat sound logo, developed by agencies KLANGERFINDER GmbH & Co KG of Stuttgart
Stuttgart
and S12 GmbH of Munich, was first used in 2010 in an Audi A8
Audi A8
commercial with the slogan "The Art of Progress."[108][109] Slogans Audi's corporate tagline is Vorsprung durch Technik, meaning "Progress through Technology".[110] The German-language tagline is used in many European countries, including the United Kingdom, and in other markets, such as Latin
Latin
America, Oceania and parts of Asia including Japan. A few years ago, the North American tagline was "Innovation through technology", but in Canada the German tagline Vorsprung durch Technik was used in advertising. Since 2007, Audi
Audi
has used the slogan "Truth in Engineering" in the U.S.[111] However, since the Audi emissions testing scandal came to light in September 2015, this slogan was lambasted for being discordant with reality.[112] In fact, just hours after disgraced Volkswagen
Volkswagen
CEO Martin Winterkorn
Martin Winterkorn
admitted to cheating on emissions data, an advertisement during the 2015 Primetime Emmy Awards promoted Audi's latest advances in low emissions technology with Kermit the Frog stating, "It's not that easy being green."[113] It was first used in English-language advertising after Sir John Hegarty of the Bartle Bogle Hegarty advertising agency visited the Audi
Audi
factory in 1982.[114] In the original British television commercials, the phrase was voiced by Geoffrey Palmer.[114] After its repeated use in advertising campaigns, the phrase found its way into popular culture, including the British comedy Only Fools and Horses, the U2 song "Zooropa"[115] and the Blur song "Parklife". Similar-sounding phrases have also been used, including as the punchline for a joke in the movie Lock, Stock, and Two Smoking Barrels and in the British TV series Peep Show. Typography Audi
Audi
Sans (based on Univers
Univers
Extended) was originally created in 1997 by Ole Schäfer for MetaDesign. MetaDesign
MetaDesign
was later commissioned for a new corporate typeface called Audi
Audi
Type, designed by Paul van der Laan and Pieter van Rosmalen of Bold Monday. The font began to appear in Audi's 2009 products and marketing materials.[116] Sponsorships

Audi
Audi
sponsors Bundesliga
Bundesliga
club Bayern Munich

Audi
Audi
is a strong partner of different kinds of sports. In football, long partnerships exist between Audi
Audi
and domestic clubs including Bayern Munich, Hamburger SV, 1. FC Nürnberg, Hertha BSC, and Borussia Mönchengladbach and international clubs including Chelsea, Real Madrid, FC Barcelona, A.C. Milan, AFC Ajax
AFC Ajax
and Perspolis. Audi
Audi
also sponsors winter sports: The Audi
Audi
FIS Alpine Ski World Cup is named after the company. Additionally, Audi
Audi
supports the German Ski Association (DSV) as well as the alpine skiing national teams of Switzerland, Sweden, Finland, France, Liechtenstein, Italy, Austria and the U.S. For almost two decades, Audi
Audi
fosters golf sport: for example with the Audi
Audi
quattro Cup and the HypoVereinsbank Ladies German Open presented by Audi. In sailing, Audi
Audi
is engaged in the Medcup regatta and supports the team Luna Rossa during the Louis Vuitton Pacific Series and also is the primary sponsor of the Melges 20 sailboat. Further, Audi
Audi
sponsors the regional teams ERC Ingolstadt (hockey) and FC Ingolstadt
Ingolstadt
04 (soccer).[117] In 2009, the year of Audi's 100th anniversary, the company organized the Audi Cup for the first time.[118] Audi
Audi
also sponsor the New York Yankees
New York Yankees
as well. In October 2010 they agreed to a three sponsorship year-deal with Everton.[119] Audi
Audi
also sponsors the England Polo
Polo
Team and holds the Audi
Audi
Polo
Polo
Awards.[120][121] Multitronic
Multitronic
campaign

Audi
Audi
Centre Sydney, Zetland, New South Wales, Australia

In 2001, Audi
Audi
promoted the new multitronic continuously variable transmission with television commercials throughout Europe, featuring an impersonator of musician and actor Elvis Presley.[122][123] A prototypical dashboard figure – later named "Wackel-Elvis" ("Wobble Elvis" or "Wobbly Elvis") – appeared in the commercials to demonstrate the smooth ride in an Audi
Audi
equipped with the multitronic transmission. The dashboard figure was originally intended for use in the commercials only, but after they aired the demand for Wackel-Elvis fans grew among fans and the figure was mass-produced in China
China
and marketed by Audi
Audi
in their factory outlet store.[124] Audi
Audi
TDI As part of Audi's attempt to promote its Diesel technology in 2009, the company began Audi
Audi
Mileage Marathon. The driving tour featured a fleet of 23 Audi
Audi
TDI vehicles from 4 models ( Audi Q7
Audi Q7
3.0 TDI, Audi
Audi
Q5 3.0 TDI, Audi A4
Audi A4
3.0 TDI, Audi A3
Audi A3
Sportback 2.0 TDI with S tronic transmission) travelling across the American continent from New York to Los Angeles, passing major cities like Chicago, Dallas and Las Vegas during the 13 daily stages, as well as natural wonders including the Rocky Mountains, Death Valley and the Grand Canyon.[125] As part of 2014 model year Audi
Audi
TDI vehicles launch in the US, 3 television commercials ("The Station", "Future", "Range") were produced. In the 60-second 'The Station' ad, a woman at a fueling station reaches for the diesel pump to fill up her Audi
Audi
A6. In a dramatic fashion, unsuspecting onlookers race towards her and they can't imagine the luxury vehicle is in fact a diesel. The spot ends with the tagline "It's time to rethink diesel – join the club." "The Station" appeared on primetime network and cable 2013 fall programming including Agents of S.H.I.E.L.D, Modern Family, The Big Bang Theory, Hostages, Sons of Anarchy and NBC NFL Sunday Night Football. The 15-second "Range" ad demonstrates the potential to drive from New York to Chicago on a single tank of gas, covering a range of approximately 790 miles. In the 15-second "Future" ad, viewers see the potential for clean diesel as today's leading alternative fuel solution and an intelligent choice for those on the leading-edge. Audi
Audi
TDI provides drivers with 30% better fuel economy and range without compromises on performance and design. In addition to the three new television spots, Audi
Audi
also tried to dispel the most common myths of diesel – gas station availability, the smell and perception associated with an older generation of diesel vehicles, weak performance – in a series of four online video shorts that would roll out over the next two months on the Audi
Audi
YouTube channel (https://www.youtube.com/audiusa). The spots also will appear on The Washington Post and Slate.com in a custom user-generated content hub through 2013-10-31. In addition to standard and high-impact ads, the content hub features custom videos, articles and infographics, along with relevant social conversations. The Audi
Audi
TDI clean diesel campaign also features print ads that reinforce the message "the future of fuel is here now." Print ads would roll out in select automotive buff books in fall 2013.[126][127] 'The Station' ad was premiered in Canada in September 2013.[128] 'The Station' (also called 'The Moment of Truth') ad was produced by Venables Bell & Partners, Biscuit Filmworks, Final Cut.[129][130][131] As part of 2014 model year Audi
Audi
TDI vehicles launch in the US, the 'Truth in 48' driving challenge took place from Audi
Audi
Pacific dealership at Los Angeles to New York in 48 hours or less, began at 9 a.m. PDT on 2013-09-07. The Coast-to-coast attempt used 2014 Audi
Audi
A6 TDI and Audi A7
Audi A7
TDI and a 2014 Audi Q5
Audi Q5
TDI crossover as the support vehicle, with teams of eight noted hypermilers and four journalists.[132][133] Audi
Audi
e-tron The next phase of technology Audi
Audi
is developing is the e-tron electric drive powertrain system. They have shown several concept cars as of March 2010[update], each with different levels of size and performance. The original e-tron concept shown at the 2009 Frankfurt motor show is based on the platform of the R8 and has been scheduled for limited production. Power is provided by electric motors at all four wheels. The second concept was shown at the 2010 Detroit Motor Show. Power is provided by two electric motors at the rear axle. This concept is also considered to be the direction for a future mid-engined gas-powered 2-seat performance coupe. The Audi A1
Audi A1
e-tron concept, based on the Audi A1
Audi A1
production model, is a hybrid vehicle with a range extending Wankel rotary engine
Wankel rotary engine
to provide power after the initial charge of the battery is depleted. It is the only concept of the three to have range extending capability. The car is powered through the front wheels, always using electric power. It is all set to be displayed at the Auto Expo 2012 in New Delhi, India, from 5 January. Powered by a 1.4 litre engine, and can cover a distance up to 54 km s on a single charge. The e-tron was also shown in the 2013 blockbuster film Iron Man 3 and was driven by Tony Stark (Iron Man). In video games In PlayStation Home, the PlayStation 3's online community-based service, Audi
Audi
has supported Home by releasing a dedicated Home space in the European version of Home. Audi
Audi
is the first carmaker to develop a space for Home. On 17 December 2009, Audi
Audi
released the Audi
Audi
Space as two spaces; the Audi
Audi
Home Terminal and the Audi
Audi
Vertical Run.[134] The Audi
Audi
Home Terminal features an Audi
Audi
TV channel delivering video content, an Internet Browser feature, and a view of a city. The Audi Vertical Run is where users can access the mini-game Vertical Run, a futuristic mini-game featuring Audi's e-tron concept. Players collect energy and race for the highest possible speeds and the fastest players earn a place in the Audi
Audi
apartments located in a large tower in the centre of the Audi
Audi
Space. In both the Home Terminal and Vertical Run spaces, there are teleports where users can teleport back and forth between the two spaces. Audi
Audi
has stated that additional content will be added in 2010.[needs update][135] See also

Bavaria
Bavaria
portal Companies portal Cars portal

Wanderer (car) DKW Horch

Notes

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Unveils Updated Logo Following Centennial Celebration". Wot.motortrend.com. Archived from the original on 9 August 2010. Retrieved 2 August 2010.  ^ "mosul-network.org". mosul-network.org. 20 January 2011. Retrieved 18 November 2011.  ^ " Audi
Audi
Corporate Sound". Retrieved 14 July 2015.  ^ " Audi
Audi
MediaCenter". Audi
Audi
MediaCenter. Retrieved 14 July 2015.  ^ "Benchmark case: new AUDI Sound Branding". Sound Branding Blog. Retrieved 14 July 2015.  ^ "The new Audi
Audi
heartbeat". Audi
Audi
of America. 9 July 2010.  ^ "Good night, Posterous" (PDF). Retrieved 14 July 2015.  ^ "Eco-Culture". Audi
Audi
magazine (3/08): 19.  ^ Lavrinc, Damon. Audi
Audi
planning TT and R8 lightweight "Sport" models. Autoblog. Retrieved 24 April 2010. ^ "Audi's 'Truth in Engineering' ads come back to bite amid probe". Retrieved 2015-10-03.  ^ Webb, Alex. " Audi
Audi
Airs Mistimed 'Truth in Engineering' Ads". Bloomberg.com. Retrieved 2015-10-03.  ^ a b Rice-Oxley, Mark; Topham, Laurence; Alsaker, Ole (18 September 2012). "Vorsprung durch Technik: how a catchphrase was coined – video". The Guardian. Retrieved 16 May 2013.  ^ Official U2 Website - Zooropa Lyrics ^ "Bold Monday: Audi
Audi
Type". boldmonday.com. Archived from the original on 1 September 2010. Retrieved 6 October 2010.  ^ " Audi
Audi
Worldwide > Experience > Sponsoring > Sport". Audi.com. 11 June 2009. Archived from the original on 23 September 2009. Retrieved 7 July 2009.  ^ "FC Bayern". Fcbayern.t-home.de. 4 March 2009. Retrieved 7 July 2009.  ^ "Blues agree deal with Audi". evertonfc.com. 14 October 2010. Retrieved 16 March 2011.  ^ "British Polo
Polo
teams". Britishpolo.com. Retrieved 8 June 2012.  ^ " Audi
Audi
Polo
Polo
Awards". Audi
Audi
Polo
Polo
Awards. Retrieved 8 June 2012.  ^ " Audi
Audi
Wackel-Elvis
Wackel-Elvis
commercial (2001, British version)". Youtube. Retrieved 2 August 2010.  ^ " Audi
Audi
Wackel-Elvis
Wackel-Elvis
commercial (2001, German version)". Youtube. Retrieved 2 August 2010.  ^ "Fans Waiting in Line for Release of Wackel-Elvis". Die Welt (in German). 11 June 2001. Retrieved 2 August 2010.  ^ Abuelsamid, Sam (8 September 2008). " Audi
Audi
to kick off diesel push with cross country Mileage Marathon". Green.autoblog.com. Retrieved 2 August 2010.  ^ Miersma, Seyth. " Audi
Audi
launches 2014 TDI models with hilarious spot". Autoblog. Retrieved 14 July 2015.  ^ Audi
Audi
reinforces the future of fuel is here today in new campaign introducing the all-new 2014 TDI clean diesel model lineup ^ "Lady! That's Diesel! New Audi
Audi
"The Station" Finally Airs In Canada". Retrieved 14 July 2015.  ^ Sylvia G. "Great-Ads". Retrieved 14 July 2015.  ^ "Biscuit Filmworks". Retrieved 14 July 2015.  ^ "Wanda Productions - Director - Noam Murro". Wanda Productions. Archived from the original on 4 August 2013. Retrieved 14 July 2015.  ^ Blanco, Sebastian. " Audi
Audi
TDI Truth in 48 drives us from LA to NYC in mpg efficiency run". Autoblog. Retrieved 14 July 2015.  ^ "Newsroom - Audi
Audi
USA". Retrieved 14 July 2015.  ^ Fernandez, Joe (10 December 2009). " Audi
Audi
to launch PlayStation download game". Marketing Week. Retrieved 10 December 2009.  ^ " Audi
Audi
creates virtual Audi
Audi
Space within PlayStation Home". CNET Reviews. 

References

Oswald, Werner (2001). Deutsche Autos 1920–1945, Band (vol) 2 (in German). Motorbuch Verlag. ISBN 3-613-02170-6. 

External links

Wikimedia Commons has media related to Audi.

Official website

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Volkswagen
Volkswagen
Group

Ownership

Porsche
Porsche
SE State of Lower Saxony Qatar Holding LLC Capital Group Companies

Divisions and subsidiaries

Passenger cars

Audi
Audi
(99.55%)

Audi
Audi
Sport

Bentley
Bentley
Motors Bugatti Lamborghini Porsche SEAT Škoda Volkswagen

Commercial vehicles

MAN Truck & Bus Navistar International
Navistar International
(16.6%) Scania Volkswagen
Volkswagen
Caminhões e Ônibus Volkswagen
Volkswagen
Commercial Vehicles

Motorcycles

Ducati

Engines

MAN Diesel & Turbo

Services

Italdesign Giugiaro

Geographic

Volkswagen Group
Volkswagen Group
of America (Electronics Research Laboratory) Volkswagen
Volkswagen
do Brasil Volkswagen Group
Volkswagen Group
China Volkswagen Group
Volkswagen Group
Sales India

Shareholdings

FAW- Volkswagen
Volkswagen
(40%) Here (33.3%) IAV
IAV
(50%) MAN (75.56%) Navistar International
Navistar International
(16.6%) SAIC Volkswagen
Volkswagen
(50%)

Products and technologies

Platforms Vehicles

Engines

Diesel: current / discontinued Petrol: current / discontinued North America

Technologies

BlueMotion Digifant DSG ETKA FSI Pumpe Düse SDI TDI VAG-COM

Discontinued brands

Auto Union DKW Horch NSU Wanderer

Places

Autostadt Ehra-Lessien Factories

People

Ferdinand Porsche
Porsche
(founder) Carl Hahn
Carl Hahn
(Chairman Emeritus) Ivan Hirst
Ivan Hirst
(former Managing Director) Rudolf Leiding
Rudolf Leiding
(former CEO) Kurt Lotz
Kurt Lotz
(former CEO) Heinrich Nordhoff
Heinrich Nordhoff
(former Managing Director) Ferdinand Piëch
Ferdinand Piëch
(Chairman of the Supervisory Board) Bernd Pischetsrieder
Bernd Pischetsrieder
(former CEO) Toni Schmücker
Toni Schmücker
(former CEO) Martin Winterkorn
Martin Winterkorn
(former Chairman of the Board of Management) Porsche
Porsche
family (owner)

Motorsport

Teams: Rally teams Series: Formula Volkswagen
Volkswagen
Germany Jetta TDI Cup Scirocco R-Cup

Other

Volkswagen
Volkswagen
emissions testing scandal

Category Commons

v t e

Audi, a subsidiary of Volkswagen
Volkswagen
AG

Volkswagen
Volkswagen
Group marques & companies

Volkswagen
Volkswagen
Passenger Cars Audi

Audi Sport
Audi Sport
GmbH

Bentley Bugatti Ducati Italdesign Automobili Speciali Lamborghini Moia Navistar Porsche SEAT Škoda Scania Volkswagen
Volkswagen
Commercial Vehicles

Subsidiaries

Audi
Audi
do Brasil e Cia Audi
Audi
Hungaria Motor Kft. Audi
Audi
Senna Ltda. Autogerma S.p.A. Here (33%) Automobili Lamborghini
Lamborghini
Holding S.p.A Ducati
Ducati
Motor Holding S.p.A. e-tron Audi Sport
Audi Sport
GmbH

Defunct Audi
Audi
AG brands

Auto Union DKW Horch NSU Wanderer

Museums

August Horch
August Horch
Museum Zwickau museum mobile

Current models

Sedans

A3 S3 RS3 A3 Sportback (e-tron) A4 S4 RS4 A5 S5 RS5 A6 S6 RS6 A7 S7 RS7 A8 (L) S8

Sports Cars

TT TTS TT RS R8 (e-tron)

Station wagons

A4 Avant A6 Avant

Hatchbacks

A1 S1

Audi
Audi
A2 A3 Sportback

A3 Sportback e-tron

SUVs/Crossovers

A4 allroad quattro A6 allroad quattro Q2 Q3 RS Q3 Q5 SQ5 Q7 SQ7 Q7 e-tron

Audi
Audi
Sport

Audi
Audi
S:

Audi
Audi
S1 S2 S3 S4 S5 S6 S7 S8 SQ5 SQ7 TTS

Audi
Audi
RS:

Audi
Audi
RS2 Avant RS3 RS4 RS5 RS6 RS7 TT RS RS Q3

Supercar:

Audi
Audi
R8

Spec. ver.:

Q7 V12 TDI A8 (L) W12

Future

Q1 Q4 quattro e-tron Q6 Q8 R6

Historic and discontinued models

Audi
Audi
Front Audi
Audi
920 Audi
Audi
F103 Audi
Audi
50 Audi
Audi
80/90/4000/5+5 Audi Quattro
Audi Quattro
(Ur-Quattro) Audi
Audi
Coupé Audi
Audi
4000CS quattro Audi
Audi
100/200/5000 Audi 100
Audi 100
Coupé
Coupé
S Audi
Audi
S2 Audi
Audi
RS2 Avant Audi
Audi
Ur-S4 & Ur-S6 Audi
Audi
V8 Audi
Audi
A2 Audi
Audi
Cabriolet Audi
Audi
RS3 Audi
Audi
RS4 Audi
Audi
RS6

Motorsport

Cars

Rally cars: Quattro A1 & A2 Sport Quattro Sport Quattro S1 Sport Quattro RS 002

LMP road race cars: R8R R8C R8 R10 TDI R15 TDI R18 LMS/GT road race cars: R8 LMS (R16) DTM race cars: Abt- Audi
Audi
TT-R DTM A4 DTM A5/RS5 DTM Formula cars (engine suppliers): FPA FIA F2 Sport ABT (Formula E) Rallycross cars: S1 EKS RX
EKS RX
quattro

Series

Audi R8
Audi R8
LMS Cup Audi Sport
Audi Sport
TT Cup

Concept cars

A2 (2011) Avus quattro e-tron Rosemeyer Steppenwolf Avantissimo Pikes Peak
Pikes Peak
quattro Nuvolari quattro Le Mans quattro RSQ RS7 Concept Shooting Brake Roadjet A3 TDI clubsport quattro Sportback concept R8 TDi Le Mans e-tron (Frankfurt) e-tron (Detroit) e-tron Spyder Q8 concept quattro Concept quattro e-tron TT Offroad Prologue Nanuk Urban Concept e-tron Sportback Concept Elaine Aicon Vision Gran Turismo

See also

August Horch
August Horch
(founder) Audi
Audi
Channel Audi
Audi
Cup Audi
Audi
Driving Experience Audi
Audi
S and RS models Audi Sport
Audi Sport
Factory Race Cars Audi
Audi
vehicles

hybrid

MLP MMI multitronic North American Volkswagen
Volkswagen
engines procon-ten quattro (four-wheel-drive system) S tronic Volkswagen Group
Volkswagen Group
diesel engines

discontinued

Volkswagen Group
Volkswagen Group
petrol engines

discontinued

Volkswagen Group
Volkswagen Group
factories Volkswagen Group
Volkswagen Group
platforms Vorsprung durch Technik World-Wide Volkswagen
Volkswagen
Corp. v. Woodson

Category Commons

v t e

Audi, a marque of the Volkswagen
Volkswagen
Group, car timeline, European market, 1965–present

Type 1960s 1970s 1980s 1990s 2000s 2010s

5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8

Supermini

50 (86)

A2 (8Z)

A1 (8X)

Small family car

A3 (8L) A3 (8P) A3 (8V)

S3 (8L)

S3 (8P) S3 (8V)

Compact executive car F103 series 80 (82) 80 / 90 (81) 80 / 90 (89) 80 (8C) A4 (8D) A4 (8E) A4 (8K) A4 (8W)

S2

S4 (8D)

S4 (8E) S4 (8K) S4 (8W)

Mid-size luxury car

100 (F104/43/44/4A) / 200 (44) A6 (4A) A6 (4B) A6 (4F) A6 (4G) A6

S4 (4A) S6 (4A)

S6 (4B)

S6 (4F) S6 (4G)

Full-size luxury car

V8 (4C) A8 (4D) A8 (4E) A8 (4H) A8 (4N)

S8 (4D)

S8 (4E) S8 (4H)

Sports car

TT (8N) TT (8J) TT (8S)

Coupé

100 Coupé
Coupé
S

Coupé
Coupé
(81) Coupé
Coupé
(89)

A5 (8T) A5 (8F)

S5 (8T) S5 (8F)

Full-size luxury fastback

A7 (4G) A7 (4K)

S7 (4G)

RS

RS3 Sportback (8P)

RS3 Sportback (8V)

RS2 Avant

RS4 (8D)

RS4 (8E/8H)

RS4 (8K) RS4 (8W) RS4 (B9)

RS6 (4B)

RS6 (4F)

RS6 (4G)

TT RS (8J) TT RS (8S)

Quattro (Ur-Quattro)

RS5 (8T) RS5 (8F)

RS7 (4G)

RS Q3 (8U)

Supercar

R8 (42) R8 (4S)

Crossover utility vehicle

A4 allroad quattro (8K)

allroad quattro (4Z) A6 allroad quattro (4F) A6 allroad quattro (4G)

Mini SUV

Q2 (GA)

Compact SUV

Q3 (8U)

Mid-size SUV

Q5 (8R) Q5 (80A)

Full-size SUV

Q7 (4L) Q7 (4M)

Homologation road / rally car

Quattro A1 & A2 Sport Quattro Sport Quattro S1

August Horch
August Horch
(founder) Audi
Audi
corporate website A marque of the Volkswagen
Volkswagen
Group quattro GmbH Audi
Audi
S and RS models Audi
Audi
Centre of Excellence Audi
Audi
Channel Audi
Audi
Driving Experience

v t e

Audi, a marque of the Volkswagen
Volkswagen
Group, car timeline, North American market, 1980–present

Type 1980s 1990s 2000s 2010s

0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8

Compact car

A3 (8P)

A3 / S3 (8V)

4000 (81) 80 / 90 (89) 90 (8C) A4 (8D/8E/8H/8K) A4 (8W)

4000 CS quattro

S4 (8D/8E/8H/8K)

S4 (8W)

Mid-size car 5000 (43) 5000 (44) 100 / 200 (44) 100 (4A) A6 (4A) A6 (4B) A6 (4F) A6 (4G)

Ur-S4 Ur-S6

S6 (4B)

S6 (4F)

S6 (4G)

A7 (4G)

S7 (4G)

Full-size car

V8 (4C)

A8 / S8 (4D) A8 / S8 (4E) A8 / S8 (4H)

Coupé

Coupé
Coupé
(81)

Coupe Quattro (89)

A5 / S5 (8T) A5 / S5

TT Coupé
Coupé
(8N)

TT Coupé
Coupé
(8J) TT Coupé
Coupé
(8S)

Roadster

TT Roadster (8N)

TT Roadster (8J) TT Roadster (8S)

Convertible

Cabriolet (8G)

A4 Cabriolet / S4 Cabriolet (8H) A5 / S5 (8F) A5 / S5

Sports car

Quattro (Ur-Quattro)

RS6 (4B)

RS4 (8E/8H)

R8 (42)

R8

Crossover

allroad quattro (4Z)

allroad (8K) A4 allroad (8W)

Compact SUV

Q3 (8U)

Mid-size SUV

Q5 (8R) Q5 (FY)

Full-size SUV

Q7 (4L)

Q7 (4M)

August Horch
August Horch
(founder) Audi
Audi
corporate website A marque of the Volkswagen
Volkswagen
Group quattro GmbH Audi
Audi
S and RS models Volkswagen Group
Volkswagen Group
of America, Inc. Volkswagen Group
Volkswagen Group
of America corporate website Electronics Research Laboratory North American Volkswagen
Volkswagen
engines Audi
Audi
Driving Experience

v t e

Automotive industry
Automotive industry
in Germany

Automotive industry Economy of Germany Transport in Germany

Companies

Active vehicle producers

BMW

BMW
BMW
i BMW
BMW
Motorrad

Borgward
Borgward
Group Daimler

Mercedes-Benz Setra/EvoBus Smart Maybach

Apollo Automobil Krauss-Maffei Rheinmetall

RMMV

Volkswagen
Volkswagen
Group

Audi MAN

RMMV

Porsche Volkswagen Volkswagen
Volkswagen
Commercial Vehicles

Foreign owned

Ford of Europe

Ford-Werke

Iveco Magirus Opel Hyundai Europe

Defunct vehicle producers

Auto Union Borgward Brütsch DKW Horch NSU Wanderer Trabant Hansa Goliath North German Automobile
Automobile
and Engine Artega Automobile Fuldamobil Goggomobil

Components

ATR Behr Bosch

ETAS Group

BBS Bühler Motor Continental Dräxlmaier Group Dürr AG Getrag Hella Hermann Peters KSPG Löwe Automobil Mahle Mann+Hummel Petri Schaeffler Voith ZF Friedrichshafen

ZF Sachs

Motorsport and tuners

Abt Sportsline AC Schnitzer Alpina Audi
Audi
Sport AMG Bitter Brabus BMW
BMW
M Carlsson G-Power Gemballa Hamann Motorsport Hartge Je Design Koenig Specials Mansory Opel
Opel
Performance Center PPI Automotive Design Rieger Tuning Ruf Automobile Steinmetz Opel
Opel
Tuning

Services

Daimler Financial Services

Mercedes-Benz
Mercedes-Benz
Bank

Sixt

Related topics

ADAC AMI Leipzig ASAM DTM Frankfurt Motor Show German Association of the Automotive Industry Nürburgring

Defunct companies and marques above are shown in italics

Authority control

ISNI: 0000 0001 0229

.