American Dream Meadowlands
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American Dream is a retail and entertainment complex in the Meadowlands Sports Complex in
East Rutherford, New Jersey East Rutherford is a borough in Bergen County, New Jersey, United States. As of the 2020 U.S. census, the borough's population was 10,022, reflecting an increase of 1,109 (+12.4%) from the 8,913 counted in the 2010 census.
, United States. The first and second of four opening stages occurred on October 25, 2019, and on December 5, 2019. The remaining opening stages occurred on October 1, 2020, and thereafter. The project was first proposed in 2003 by the Mills Corporation as the ''Meadowlands Xanadu'', with construction beginning in 2004. After the Mills Corporation's bankruptcy in 2007, the project was taken over by Colony Capital. In May 2009, construction stalled due to the
bankruptcy of Lehman Brothers The bankruptcy of Lehman Brothers on September 15, 2008, was the climax of the subprime mortgage crisis. After the financial services firm was notified of a pending credit downgrade due to its heavy position in subprime mortgages, the Federal ...
.
Triple Five Group Triple Five Group is a conglomerate based in Edmonton, Alberta, Canada, which specializes in shopping centres, entertainment complexes, hotels, and banks, along with 3 indoor amusement parks. The company owns and operates two of North America' ...
announced intent to take over the mall in May 2011, and on July 31, 2013, officially gained control of the mall and the surrounding site.Nicholaides, Kelly (August 2, 2013)
"American Dream Meadowlands handed over former Xanadu project in East Rutherford"
. NorthJersey.com
After a series of ownership changes, financing issues, construction delays, and legal challenges, construction stopped again in December 2016. In late June 2017, construction had resumed, after new financing had been secured, though the project would suffer a series of "chronically delayed" opening dates. Among the attractions that opened in 2019 were the Nickelodeon Universe theme park in October and the
Big Snow American Dream Big Snow American Dream is an indoor skiing and snowboarding park within the American Dream shopping and entertainment complex, at the Meadowlands Sports Complex in East Rutherford, New Jersey, that opened on December 5, 2019. Big Snow America ...
ski slope in December. The
DreamWorks Water Park DreamWorks Water Park is an indoor water park within the American Dream shopping and entertainment complex, at the Meadowlands Sports Complex in East Rutherford, New Jersey, United States. The park opened on October 1, 2020. The water park inclu ...
, which was scheduled to open March 19, 2020, as well as the mall's retail shops and restaurants, were delayed by the
COVID-19 pandemic The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identi ...
, which forced the mall's temporary closure on March 8. Following Governor Phil Murphy's August 26 announcement that amusements could open with restrictions on September 1, Big Snow American Dream announced it would reopen on that date, while other amusements and the mall's first major retail outlets reopened on October 1. As of December 2021, the mall has approximately 200 tenants.


History


Meadowlands Mills (1994–2002)

The Mills Corporation first began working on plans for a mall in the
New Jersey Meadowlands New Jersey Meadowlands, also known as the Hackensack Meadowlands after the primary river flowing through it, is a general name for the large ecosystem of wetlands in northeastern New Jersey in the United States, a few miles to the west of ...
in 1994. Meadowlands Mills, as it was called, would have been constructed on the Empire Tract, an area of of wetlands in
Carlstadt, New Jersey Carlstadt is a borough in Bergen County, New Jersey, United States. As of the 2010 United States Census, the borough's population was 6,127,retention basin A retention basin, sometimes called a wet pond, wet detention basin, or stormwater management pond (SWMP), is an artificial pond with vegetation around the perimeter and a permanent pool of water in its design. It is used to manage stormwater ...
s. After Empire and Mills announced their proposal in 1996, the project quickly became controversial and faced opposition from a variety of environmental and conservationist groups, as well as the tract's congressman, Steve Rothman. Opponents stated that the mall would have a devastating impact on the ecological health of the area, while the Mills Corporation defended its plans by arguing that the land was already devastated by
pesticide Pesticides are substances that are meant to control pests. This includes herbicide, insecticide, nematicide, molluscicide, piscicide, avicide, rodenticide, bactericide, insect repellent, animal repellent, microbicide, fungicide, and ...
usage and invasive common reeds.Jacobs, Andrew (December 18, 2000)
"Shops vs. Swamps In the Meadowlands; Debate Over a Huge Shopping Mall Marked by Rival Claims and Spin"
. ''The New York Times''.
The
Environmental Protection Agency A biophysical environment is a biotic and abiotic surrounding of an organism or population, and consequently includes the factors that have an influence in their survival, development, and evolution. A biophysical environment can vary in scale ...
and the U.S. Fish and Wildlife Service opposed the project after studying its potential environmental impact. However, the
U.S. Army Corps of Engineers , colors = , anniversaries = 16 June (Organization Day) , battles = , battles_label = Wars , website = , commander1 = ...
conducted its own study which contradicted the EPA's findings and stated that the project was not a threat to the Meadowlands area. New Jersey governor
Donald DiFrancesco Donald Thomas DiFrancesco (born November 20, 1944) is a retired American politician who served as the 51st governor of New Jersey from 2001 to 2002. He succeeded Christine Todd Whitman after her resignation to become Administrator of the Environm ...
announced plans to protect the area in 2001, encouraging the Mills Corporation to look at other potential sites in the region. His successor, Jim McGreevey, informed Mills the following year that the state government would not provide permits for the mall, effectively ending the project as originally proposed. The Empire Tract was later permanently protected by the Meadowlands Conservation Trust, which purchased it in 2005 and renamed it the Richard P. Kane Natural Area after a noted New Jersey conservationist.


Meadowlands Xanadu (2002–2010)

In July 2002, the New Jersey Sports and Exposition Authority (NJSEA) issued a request for proposal for a project in the area that was then the parking lot of the
Continental Airlines Arena Meadowlands Arena (formerly Brendan Byrne Arena, Continental Airlines Arena and Izod Center) is a closed indoor arena facility located in the Meadowlands Sports Complex in East Rutherford, New Jersey, United States. The arena is located on ...
. The request was inspired by the Meadowlands Mills project as well as by plans to move the New Jersey Nets out of the arena, and involved significantly less environmental damage because it would be built on already developed land. The Mills Corporation retooled its earlier proposal for Meadowlands Mills to fit the new site, and partnered with Mack-Cali Realty Corporation to design Meadowlands Xanadu, a major multi-use development which would incorporate a renovated Continental Airlines Arena. The name was taken from Mills Corporation's Madrid Xanadú, a shopping mall in Spain which opened in 2003. NJSEA accepted several other proposals for developing the site.
Westfield Group Westfield Group was an Australian shopping centre company that existed from 1960 to 2014, when it split into two independent companies: Scentre Group, which owns and operates the Australian and New Zealand Westfield shopping centre portfolio ...
proposed Arena Place, an "urban village" and "town square" built around the arena. Hartz Mountain Industries and
Forest City Realty Trust Forest City Realty Trust, Inc. was a real estate investment trust that invested in office buildings, shopping centers and apartments in Boston, Chicago, Dallas, Denver, Los Angeles, Philadelphia, and the greater metropolitan areas of Ne ...
submitted plans for Expo Park at the Meadowlands, featuring an outlet mall, a convention center, an indoor racetrack, and three hotel buildings.
Triple Five Group Triple Five Group is a conglomerate based in Edmonton, Alberta, Canada, which specializes in shopping centres, entertainment complexes, hotels, and banks, along with 3 indoor amusement parks. The company owns and operates two of North America' ...
proposed MeadowFest America, which planned an
adaptive reuse Adaptive reuse refers to the process of reusing an existing building for a purpose other than which it was originally built or designed for. It is also known as recycling and conversion. Adaptive reuse is an effective strategy for optimizing the o ...
of the arena to create a retail and entertainment complex.Smothers, Ronald (September 20, 2002)
"New Ideas Unveiled for Site of Meadowlands Arena"
. ''The New York Times''.
Pries, Allison

. NJ.com. June 19, 2018. Retrieved January 25, 2019.
Other proposals focused on the project's location in the Meadowlands Sports Complex.
International Speedway Corporation International Speedway Corporation (ISC) was a corporation whose primary business is the ownership and management of motorsports race tracks. ISC was founded by NASCAR founder Bill France Sr. in 1953 for the construction of Daytona Internationa ...
envisioned plans for Sports City America, a development centered around the proposed Garden State International Speedway, a
NASCAR The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing. The privately owned company was founded by Bill France Sr. in 1948, and ...
racetrack seating 80,000. A consortium that included
Paul Newman Paul Leonard Newman (January 26, 1925 – September 26, 2008) was an American actor, film director, race car driver, philanthropist, and entrepreneur. He was the recipient of numerous awards, including an Academy Award, a BAFTA Award, three ...
, Carl Haas, and Mario Andretti proposed Liberty Speedway and Family Theme Park, combining a racetrack with an amusement park and connecting the two with a monorail. In February 2003, the authority's board chose Mills Corporation and Mack-Cali's plan over the other two finalists, Westfield Group and Hartz Mountain Industries. The project was billed by Mills chairman and executive officer Laurence E. Siegel as "...a new standard for bringing lifestyle, recreation, sports and family entertainment offerings together in one location." Ground was broken on the complex on September 29, 2004, and, at the time, was expected to open two years later. In November 2006, Colony Capital purchased the project from Mills Corporation for $500 million and pushed the projected opening to 2008. By 2008, the colorfully gaudy exterior of the building, which is visible from the
New Jersey Turnpike The New Jersey Turnpike (NJTP) is a system of controlled-access highways in the U.S. state of New Jersey. The turnpike is maintained by the New Jersey Turnpike Authority (NJTA).The Garden State Parkway, although maintained by NJTA, is not cons ...
and
New Jersey Route 3 Route 3 is a major state highway in the northeastern part of New Jersey. The route runs from U.S. Route 46 (US 46) in Clifton, Passaic County to US 1/9 in North Bergen, Hudson County. The route is a divided highway for i ...
, began to draw criticism as an eyesore.
Richard Codey Richard James Codey (born November 27, 1946) is an American Democratic Party politician who served as the 53rd governor of New Jersey from 2004 to 2006. He has served in the New Jersey Senate since 1982 and served as the President of the Senat ...
, president of the New Jersey State Senate at the time, called the structure "yucky-looking". In 2011, then-Governor Chris Christie called it "an offense to the eyes as you drive up the turnpike" and "by far the ugliest damn building in New Jersey, and maybe America." After acquiring the project, Triple Five indicated the exterior would be repainted in a different color scheme.Brennan, John (February 21, 2013)
"Work on American Dream complex set to resume in March, official says"
. NorthJersey.com.
In May 2009, construction on Xanadu, which was nearly 80% completeSullivan, Al (August 25, 2013). "A dream comes true?" '' The Union City Reporter''. pp 5 and 12. (and whose common areas were about 88% complete), came to a halt after a subsidiary of bankrupt
Lehman Brothers Lehman Brothers Holdings Inc. ( ) was an American global financial services firm founded in 1847. Before filing for bankruptcy in 2008, Lehman was the fourth-largest investment bank in the United States (behind Goldman Sachs, Morgan Stanley, ...
missed payments, causing other lenders to withdraw from the project, and lost $500 million worth of construction funding. Developers stated the mall was 70% leased at the time. In March 2009, the retailer Cabela's announced that it did not plan to open its Meadowlands location for another year, and subsequently gave "late 2010" as an estimated opening date. It would later pull out of the project by November 2010, following the collapse of Lehman Brothers and a halt to construction. In February 2010, Stephen Ross, owner of
The Related Companies The Related Companies, L.P. is an American real estate firm in New York City, with offices and developments in Boston, Chicago, Los Angeles, Las Vegas, Miami, San Francisco, Abu Dhabi, London, São Paulo and Shanghai. Related has more ...
in Manhattan, stated that he could finish the project by the end of 2010, possibly with a new name and look. In May 2010, the NJSEA handed the project over to the Related Companies, and the "Xanadu" name had been dropped, changing the name to "The Meadowlands". In May 2010, the project's name was shortened from "Meadowlands Xanadu" to simply "Meadowlands." On August 10, 2010, Colony Capital surrendered control of the development of the mall to five lenders. Four parties were noted to be interested in redeveloping the project. ''The Wall Street Journal'' on December 24, 2010, reported that
Triple Five Group Triple Five Group is a conglomerate based in Edmonton, Alberta, Canada, which specializes in shopping centres, entertainment complexes, hotels, and banks, along with 3 indoor amusement parks. The company owns and operates two of North America' ...
signed a letter of intent to invest in and finish the stalled mall. Triple Five proposed that the mall be expanded to include indoor amusement and a water park. Developers cut a deal with
Deutsche Bank Deutsche Bank AG (), sometimes referred to simply as Deutsche, is a German multinational investment bank and financial services company headquartered in Frankfurt, Germany, and dual-listed on the Frankfurt Stock Exchange and the New York St ...
to provide an approximately $700 million loan to finish the project. On February 1, 2011, after a record-breaking month of snow for the area, a 50- to 60-foot-long section of the eastern wall had buckled, and a horizontal crease was apparent on the complex's indoor ski slope. Two days later, on February 3, after workers were attempting to melt snow from the ski slope's roof, ice build-up caused the eastern wall to fail and suffer a partial collapse along an approximately length of roof. Michael Beckerman, a spokesman for the project's lending group stated, "The Lender Group is aware of the damage to the roof caused by excessive snow and ice, but does not feel the damage affects the integrity of the structure. As such, the group has filed an insurance claim, and once the weather turns warmer, it will assess the damages and fix whatever is necessary."


American Dream (2011–2016)

On April 29, 2011, the New Jersey Sports and Exposition Authority completed a deal with
Triple Five Group Triple Five Group is a conglomerate based in Edmonton, Alberta, Canada, which specializes in shopping centres, entertainment complexes, hotels, and banks, along with 3 indoor amusement parks. The company owns and operates two of North America' ...
, the owners of two of North America's largest malls: West Edmonton Mall and the
Mall of America Mall of America (MOA) is a large shopping mall located in Bloomington, Minnesota, United States. Located within the Minneapolis–Saint Paul metropolitan area, the mall lies southeast of the junction of Interstate 494 and Minnesota State Highway ...
, who had previously proposed "MeadowFest America" for the New Jersey site in 2002, before the contract was awarded to Mills Corporation. Triple Five assumed ownership of the mall and renamed it "American Dream Meadowlands", announcing a tentative opening date of early 2014, to coincide with Super Bowl XLVIII at
MetLife Stadium MetLife Stadium is a multi-purpose stadium at the Meadowlands Sports Complex in East Rutherford, New Jersey, 5 mi (8 km) west of New York City. Opened in 2010 to replace Giants Stadium, it serves as the home for the New York Giants a ...
. The deal was officially announced on May 3, 2011. Among the changes to the project would an expansion to 3 million square feet, an 8.5-acre indoor glass-domed amusement park, water parks, and an ice skating rink. In July 2012
DreamWorks Animation DreamWorks Animation LLC (DWA, also known as DreamWorks Animation Studios and simply known as DreamWorks) is an American animation studio that produces animated films and television programs and is a subsidiary of Universal Pictures, a divisio ...
CEO Jeffrey Katzenberg announced that a
DreamWorks Water Park DreamWorks Water Park is an indoor water park within the American Dream shopping and entertainment complex, at the Meadowlands Sports Complex in East Rutherford, New Jersey, United States. The park opened on October 1, 2020. The water park inclu ...
would open at the mall. In June 2012, the Giants and the Jets sought an injunction against Triple Five from resuming construction after it took over the project from the Mills Corporation, stating that the addition of amusement and water parks at the site would adversely affect traffic at MetLife stadium on days when home games were played there, specifically 16 Sundays out of the year, the day of the week that
Bergen County Bergen County is the most populous county in the U.S. state of New Jersey.Blue Law Blue laws, also known as Sunday laws, Sunday trade laws and Sunday closing laws, are laws restricting or banning certain activities on specified days, usually Sundays in the western world. The laws were adopted originally for religious reasons ...
prohibits shopping, though not amusement parks. The teams contended that while the mall would be closed on Sundays, the amusement park would not, which would create traffic jams on game days, when between 20,000 and 25,000 vehicles would park at the complex. Traffic studies conducted by the team estimated that 7,700 spots would be added by the project, while developers stated that it would add only 63 more cars, as local residents would be wise enough to avoid the grounds at that time, and most tourists would take the rail link to the MetLife Stadium site rather than drive.Brennan, John (December 7, 2012)
"Small step forward for American Dream parks"
. NorthJersey.com.
Triple Five objected to the law's restriction because it would infringe upon their business. In July 2012 Triple Five countersued for what it called an improper campaign by the teams to preserve their monopoly at the site, while dissuading potential lenders from investing. On March 12, 2014, the parties reached a tentative settlement, agreeing to drop their lawsuits. Though specific details of the agreement were not made public, the agreement allowed the long-delayed project to move forward. Construction had been ongoing since November 2013, and was expected to pick up in early 2014. Although no timetable for completion was announced, the developer originally said it would take about 24 months to complete the project once construction began. That April, Triple Five released a revised design for the mall's exterior and confirmed a tentative opening date in late 2016, though by December 2014, it was reported that this would only be a partial opening. By May 2013, progress on the project was delayed further by financing, permitting, and a lawsuit filed by the
New York Giants The New York Giants are a professional American football team based in the New York metropolitan area. The Giants compete in the National Football League (NFL) as a member club of the league's National Football Conference (NFC) East divisio ...
and
New York Jets The New York Jets are a professional American football team based in the New York metropolitan area. The Jets compete in the National Football League (NFL) as a member club of the league's American Football Conference (AFC) East division. The ...
over traffic concerns. Triple Five officially took ownership of the mall on July 31, 2013, with construction set to start in late August of that year, despite the lawsuit. Construction officially began in November and the developer estimated it would take approximately 24 months to complete the project. In June 2015, the New Jersey Local Finance Board approved a tax-sharing plan between East Rutherford and Triple Five. In August 2015, the New Jersey Economic Development Authority reauthorized a $390 million potential tax break for the project. These steps were intended to set the stage for a sale of up to $1 billion in government bonds to raise money to complete the project in time for its new projected completion in the second half of 2017. In April 2016, a planned bond issue fell through. In July 2016, construction appeared to have stopped, the developers were trying to obtain $1 billion in additional financing, and the projected completion date had slipped again, to 2018. In August 2016, the New Jersey Sports and Exposition Authority announced an $800 million bond issue intended to finance further construction of the mall. In September 2016, Triple Five Group announced that the indoor amusement park space would be occupied by Nickelodeon Universe, which would feature two world record-holding roller coasters. The
TMNT Shellraiser The TMNT Shellraiser is a steel indoor roller coaster at Nickelodeon Universe amusement park, within the American Dream Meadowlands shopping and entertainment complex, at the Meadowlands Sports Complex in East Rutherford, New Jersey, United ...
, a
Euro-Fighter The Euro-Fighter is a type of steel roller coaster developed by Gerstlauer. First launched in 2003, the trademark feature of the roller coaster is its beyond-vertical drop, which reaches an angle greater than 90 degrees. Although the majority of E ...
, would hold the record for the steepest roller coaster drop at 121.5 degrees, and is based on a model seen at two other locations in the United States. The second coaster, a Spinning Coaster called The Shredder, consists of four-passenger cars that spin on a vertical axis as it progresses down the coaster's track, and is the world's tallest and longest free spinning coaster, at 1,600 feet. The water park is
DreamWorks Water Park DreamWorks Water Park is an indoor water park within the American Dream shopping and entertainment complex, at the Meadowlands Sports Complex in East Rutherford, New Jersey, United States. The park opened on October 1, 2020. The water park inclu ...
, which will feature attractions such as Shrek's Soggy Swamp, Kung Fu Panda Zone and Madagascar Rain Forest. The park's centerpiece will be the world's largest indoor wave pool, measuring 1.5 acres and holding 1.5 million gallons of water, and the world's second-tallest body slide, starting from a height of 142 feet and featuring a 50-foot free fall. The completed American Dream spans 3 million square feet and consists of 55 percent entertainment facilities and 45 percent retail locations. Planned entertainment venues included nightclubs, a 26-screen movie theater and 3,000-seat performing arts theater. The mall would house 450 retail shops, and more than 100 dining options, including approximately 20 full-service restaurants, a first-of-its kind
kosher (also or , ) is a set of dietary laws dealing with the foods that Jewish people are permitted to eat and how those foods must be prepared according to Jewish law. Food that may be consumed is deemed kosher ( in English, yi, כּשר), fro ...
food hall, and a 38,000 square foot gourmet
food court A food court (in Asia-Pacific also called food hall or hawker centre) is generally an indoor plaza or common area within a facility that is contiguous with the counters of multiple food vendors and provides a common area for self-serve dinner. ...
with 18 vendors and chef demonstrations operated by the youth-driven food and culture website Munchies. The project would also include a parking lot with 33,000 spaces, an on-site bus hub, and a train station. Triple Five projected 40 million people to visit the mall each year, half of whom would be drawn from the 62 million tourists who visit the tri-state area annually.


Construction halts and resumes again (2016–2019)

On December 22, 2016, work on the project stopped again. Financing from the 2016 bond issue was delayed until 2017. In May of that year, the developers secured $1.67 billion in construction financing from a syndicate led by
JPMorgan Chase JPMorgan Chase & Co. is an American multinational investment bank and financial services holding company headquartered in New York City and incorporated in Delaware. As of 2022, JPMorgan Chase is the largest bank in the United States, t ...
, and by the following month, work had resumed. In June 2018, the developer indicated that most of the complex was scheduled to open in early 2019, though the water park would open at the end of 2019. In August 2018, a Triple Five executive, Tony Amrlin, specified that the project was 68% complete and would open in April 2019. That November, it was announced that September 2019 would be the water park's opening date. In August 2018, Triple Five revealed that H&M, Uniqlo, and Zara would open stores at the mall; the three stores would be those companies' largest mall-based flagship locations. On September 25, 2018, the
New Jersey Hall of Fame The New Jersey Hall of Fame is an organization that honors individuals from the U.S. state of New Jersey who have made contributions to society and the world beyond. The Hall of Fame is a designated 501(c)(3) non-profit organization, overseen by ...
announced that they would be permanently moving to American Dream. On March 12, 2019, Barneys New York announced that it would open a flagship store at the mall, its only one in New Jersey. However, the firm announced in October 2019 that as part of its Chapter 11 bankruptcy reorganization, it would close most of its stores, without specifying whether the one at American Dream would be one of the few to remain open. In 2019 Triple 5 dropped Meadowlands from the name American Dream. On March 8, 2019, Governor Phil Murphy indicated that the mall complex would open that June, but on March 25, Triple 5 Group announced that the project would open in August. On May 20, Triple Five announced that the mall's opening date had again been moved to later in the year, and that some retailers would not open until the 2019 holiday season or early 2020. It revealed that tenants would include Tiffany & Co.,
Watches of Switzerland Watches of Switzerland is a British retailer of Swiss watches, with 16 stores in the United Kingdom. The company headquarters is in Braunstone, England. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. Histor ...
,
Dolce & Gabbana Dolce & Gabbana (), also known by initials D&G, is an Italian luxury fashion house founded in 1985 in Legnano by Italian designers Domenico Dolce and Stefano Gabbana. The house specializes in ready-to-wear, handbags, accessories, and cos ...
, Moncler and the experimental retailer Fourpost, which operates a store at Triple Five's other mall property, The Mall of America. Triple Five also revealed more of the complex's attractions and common areas, which were planned to feature rotating art installations and attractions. In June 2019, American Dream announced a 10-year partnership with The Coca-Cola Company and its local bottling partner Liberty Coca-Cola Beverages, which would fully-integrate the Coca-Cola brand throughout the property, and would include a branded eatery. On July 3, 2019, officials from Triple Five announced that the opening date of the mall would be October 25. Later that month, '' Crain's New York Business'' reported that the Asian-American supermarket chain H Mart would open a store at American Dream, which in addition to that chain's typical selection of Asian and international food items, would feature the chain's "Market Eatery" venue for top national and international food concepts and chefs, as well as New Jersey's first "Let Them Talk Bar and Stage" that would feature live music, craft cocktails, entertainment and weekly events. The store will staff a combined 70 to 100 full-time and part-time employees.


Completion, opening, and pandemic closure (2019–2020)

On September 20, 2019, Triple Five announced that the mall would open in four stages it refers to as "chapters". In October 2019, the mall's much-criticized colorful exterior was repainted white. Triple Five also announced that the ski slope would be covered in a mural painted by a
Canadian Canadians (french: Canadiens) are people identified with the country of Canada. This connection may be residential, legal, historical or cultural. For most Canadians, many (or all) of these connections exist and are collectively the source of ...
artist collective, set to be completed in 2020. Much of the facade facing the Turnpike would be covered in dynamic LED displays. On October 25, 2019, the mall opened its first chapter, an ice-skating rink and a Nickelodeon Universe indoor theme park, which contained more than 35 rides and attractions. The next chapter, the
DreamWorks Water Park DreamWorks Water Park is an indoor water park within the American Dream shopping and entertainment complex, at the Meadowlands Sports Complex in East Rutherford, New Jersey, United States. The park opened on October 1, 2020. The water park inclu ...
, was set to open on November 27, 2019. However, on November 21, 2019, the company announced that they were postponing the water park opening until March 19, 2020. The next chapter, the Big Snow American Dream ski slope, opened on December 5, 2019. The final chapter, consisting of the mall's 350 shops and over 100 restaurants, was branded "In Grand Style", and planned for a March 2020 opening. However, on February 27, 2020, NJ.com reported that the mall's enclave of luxury stores called The Collections would open in September 2020. On February 19, 2020,
Sea Life Sea Life is a chain of commercial sea life-themed aquarium attractions. there are 53 Sea Life attractions (including standalone Sea Life centres, mini Sea Life features within resort theme parks, and Legoland submarine rides) around the world ...
announced it would open its location at American Dream on April 23, 2020. On March 8, the mall closed, which Triple Five Worldwide announced was a temporary measure resulting from the COVID-19 pandemic in New Jersey, thus again delaying the opening of its retail shops and the
DreamWorks Water Park DreamWorks Water Park is an indoor water park within the American Dream shopping and entertainment complex, at the Meadowlands Sports Complex in East Rutherford, New Jersey, United States. The park opened on October 1, 2020. The water park inclu ...
. That same day, it was announced that
Forever 21 Forever 21 is a multinational fast fashion retailer headquartered in Los Angeles, California, United States. Originally founded as the store Fashion 21 in Highland Park, Los Angeles in 1984,Forever 21History & Facts, n.d. Retrieved 27 April 2014 ...
pulled out of American Dream, due to the company filing for bankruptcy. In April 2020, Triple Five announced that the proportion of the retail tenants at the mall would be smaller, as the mall would consist of approximately 70% entertainment and 30% retail. Among the newly announced entertainment venues would be a trampoline park, eight more rides to Nickelodeon Universe, and interactive museums featuring elaborate props and backdrops. Plans were also in the works for several hotels that would connect to the mall via skybridges, with the area zoned for 3,500 hotel rooms. That same month, the mall partnered with Hackensack Meridian Health and Agile Urgent Care to open a drive-through testing site primarily for local police, first responders, and frontline health care workers. On May 5, 2020, it was announced that Lord & Taylor would no longer be a tenant at American Dream, due to the company's decision to
liquidate Liquidation is the process in accounting by which a company is brought to an end in Canada, United Kingdom, United States, Ireland, Australia, New Zealand, Italy, and many other countries. The assets and property of the company are redist ...
all of its stores as soon as the company reopened, in anticipation of a bankruptcy process brought about by the pandemic. On June 24, GNC announced that it would also no longer operate a store at the mall. Barneys New York had also withdrawn from American Dream, and several other tenants were considering canceling their leases or reducing their space at the mall. Governor Phil Murphy announced on August 26 that amusements could open with restrictions on September 1, prompting Big Snow American Dream to announce it would reopen on that date. On September 3, 2020, Triple Five announced that on October 1, American Dream would reopen its amusement park, water park, ice rink, and mini-golf arcade, each of which would limit patrons to 25% of capacity. The mall would also unveil its first major retail tenants, 17 of which had been given certificates of occupancy and were ready to open. Among these were H&M,
Primark Primark Stores Limited (; trading as Penneys in the Republic of Ireland) is an Irish multinational fast fashion retailer with headquarters in Dublin, Ireland. It has stores across Europe and in the United States. The Penneys brand is not us ...
, Zara, and It'SUGAR, with indications that others would be announced closer to the date of reopening. On September 29, 2020, it was announced that the Sea Life Aquarium and the
Legoland Discovery Center Legoland Discovery Centre is an indoor family attraction chain operated by British leisure group Merlin Entertainments. Featuring models and attractions inspired by the Lego building toys, the Discovery Centres are smaller versions of the Legolan ...
would open at some point in early 2021. On September 9, 2020, American Dream and Hackensack Meridian Health announced a ten-year partnership. The partnership includes opening a
urgent care center An urgent care center (UCC), also known as an urgent treatment centre in the United Kingdom, is a type of walk-in clinic focused on the delivery of urgent ambulatory care in a dedicated medical facility outside of a traditional emergency department ...
at the complex, helping the complex reopen during the
COVID-19 pandemic The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identi ...
, and having pop-up events at American Dream about health and wellness.


Reopening (2020–present)

On October 1, 2020, American Dream officially reopened. That same day, NJ.com reported that Coca-Cola Eats, a
Coca-Cola Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance bar, temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pembe ...
themed food court, would open later in the month, and that Munchies, a gourmet food court, would open by the end of the year. It was also announced that the luxury stores, anchored by
Saks 5th Avenue Saks Fifth Avenue (originally Saks & Company; colloquially Saks) is an American luxury department store chain headquartered in New York City and founded by Andrew Saks. The original store opened in the F Street shopping district of Washingto ...
, would open in March 2021, with hotels to be added in the near future. On March 10, 2021, NJ.com reported that Sea Life Aquarium and Legoland Discovery Center would open at the mall on May 4. However, on April 21, 2021, American Dream announced that they were postponing the opening date of the Sea Life Aquarium and Legoland Discovery Center, which eventually opened officially on May 29. On July 8, 2021, American Dream announced that The Avenue, the luxury wing of the complex consisting of over 20 retailers and upscale eateries and named for its anchor store,
Saks 5th Avenue Saks Fifth Avenue (originally Saks & Company; colloquially Saks) is an American luxury department store chain headquartered in New York City and founded by Andrew Saks. The original store opened in the F Street shopping district of Washingto ...
, would open on September 17, 2021, as would the mall's Ferris Wheel. That August, the Oreo Café opened on the third floor of the mall's candy and novelty store IT'SUGAR. The eatery, which sells
Oreo Oreo () (stylized as OREO) is a brand of sandwich cookie consisting of two biscuits or cookie pieces with a sweet creme filling. It was introduced by Nabisco on March 6, 1912, and through a series of corporate acquisitions, mergers and splits ...
-themed desserts and beverages, was the first of its kind. On September 14, 2021, Hasbro announced that the company would open a branded game room at American Dream called The Game Room powered by Hasbro. The venue, which is the first of its kind, would include an arcade platform with video games and interactive amusements like Skee Golf. It was scheduled to open near the SeaLife Aquarium in 2022. In the early hours of September 25, 2021, the ski slope caught fire, but no injuries were reported. In the weeks after the fire, the mall's management announced that repairs would take months to be completed. In December 2021, NJ.com reported that Toys R Us would open a 20,000 square foot, two-story global flagship store at American Dream. In light of the pandemic-related closings of its stores at Garden State Plaza in Paramus, New Jersey and The Galleria mall in
Houston, Texas Houston (; ) is the most populous city in Texas, the most populous city in the Southern United States, the fourth-most populous city in the United States, and the sixth-most populous city in North America, with a population of 2,304,580 i ...
, this would be the company's only brick and mortar store until that company's July 2022 comeback, and would open in the middle of the month, in time for holiday shopping. In May 2022
Bloomberg News Bloomberg News (originally Bloomberg Business News) is an international news agency headquartered in New York City and a division of Bloomberg L.P. Content produced by Bloomberg News is disseminated through Bloomberg Terminals, Bloomberg T ...
reported that the mall reported nearly $60 million in losses in 2021, a result of the COVID-19 pandemic, a September 2021 fire at the Big SNOW ski slope that closed that venue until early 2022, and delays in openings for some stores and attractions. The mall's expenses totaled $232.4 million, but its revenue reached only $173 million. In June 2022, the mall made a late payment to its bondholders of $13.9 million, but remained behind on its payments, including interest on the bond payment that its owners missed on June 1, which put them in default. This prompted East Rutherford Mayor Jeffrey Lahullier to state that same month, "The mall's definitely in trouble, there's no doubt in my mind." On September 4, 2022, YouTuber
Jimmy Donaldson Jimmy Donaldson (born May 7, 1998), better known as MrBeast, is an American YouTube personality, credited with pioneering a genre of YouTube videos that centers on expensive stunts. His MrBeast YouTube channel had 112.2 million subscribers a ...
opened the first brick and mortar location of MrBeast Burger, which until then had been a delivery-only service utilizing
virtual restaurant A virtual restaurant (also known as a ghost kitchen or dark kitchen) is a food service business that serves customers exclusively by delivery and pick up based on phone and online ordering. It is a separate food vendor entity that operates out o ...
s. The opening attracted thousands of fans to the mall. On October 17, 2022, LMNTS, a luxury streetwear and lifestyle retailer, opened its first East Coast store at American Dream.


Tenants

American Dream consists of 70 percent entertainment facilities and 30 percent retail locations.


General

* Six distinctive grand atria flooded with natural light. One includes an extensive garden with bird-filled aviaries and rabbit fields; another will be an entertainment hub. * Albero dei Sogni/Secret Garden – a tree-like sculpture consisting of more than 75,000 LED lights and 25,000 leaves that play music during intervals several times a day * A 60-foot fashion fountain that can be converted into a catwalk in seconds * Interactive museums featuring extravagant props and backdrops *
Instagram Instagram is a photo and video sharing social networking service owned by American company Meta Platforms. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can ...
moments – areas designed specifically for social media photography * Museum-scale interiors displaying artwork by local and international artists


Shopping

* 450 retail shops * Six
anchor retail tenants In retail, an "anchor tenant", sometimes called an "anchor store", "draw tenant", or "key tenant", is a considerably larger tenant in a shopping mall, often a department store or retail chain. They are typically located at the ends of malls. Wit ...
with more than each * 12 major retailers ( each) * 339 smaller shops (up to ) * A 35,000 square foot H Mart Asian-American supermarket * A 20,000 square foot, two-story Toys R Us flagship store


Dining

* Over 100 eateries * 21 full-service restaurants * 45 specialty food retailers * A , 18-vendor, Munchies themed food hall, which includes a kosher food court


Entertainment

* One of the six aforementioned atria is a space that will serve as an entertainment hub for live events. * Indoor NHL-sized
ice rink An ice rink (or ice skating rink) is a frozen body of water and/or an artificial sheet of ice created using hardened chemicals where people can ice skate or play winter sports. Ice rinks are also used for exhibitions, contests and ice shows. The ...
. * Nickelodeon Universe – an indoor
theme park An amusement park is a park that features various attractions, such as rides and games, as well as other events for entertainment purposes. A theme park is a type of amusement park that bases its structures and attractions around a central ...
. *
DreamWorks Water Park DreamWorks Water Park is an indoor water park within the American Dream shopping and entertainment complex, at the Meadowlands Sports Complex in East Rutherford, New Jersey, United States. The park opened on October 1, 2020. The water park inclu ...
– a year-round indoor
water park A water park (or waterpark, water world) is an amusement park that features water play areas such as swimming pools, water slides, splash pads, water playgrounds, and lazy rivers, as well as areas for floating, bathing, swimming, and other bare ...
* A 2,400–3,000 seat performing arts and concert venue *
Big Snow American Dream Big Snow American Dream is an indoor skiing and snowboarding park within the American Dream shopping and entertainment complex, at the Meadowlands Sports Complex in East Rutherford, New Jersey, that opened on December 5, 2019. Big Snow America ...
– an indoor ski slope * Two miniature 18-hole golf courses * CMX premium dine-in cinema * KidZania family entertainment center *
Lucky Strike Lucky Strike is an American brand of cigarettes owned by the British American Tobacco group. Individual cigarettes of the brand are often referred to colloquially as "Luckies." Throughout their 150 year history, Lucky Strike has had fluctuating ...
bowling alley *
Legoland Discovery Center Legoland Discovery Centre is an indoor family attraction chain operated by British leisure group Merlin Entertainments. Featuring models and attractions inspired by the Lego building toys, the Discovery Centres are smaller versions of the Legolan ...
* Sea Life Aquarium * Climbzone indoor rock climbing facility *
Mirror Maze A house of mirrors or hall of mirrors is a traditional attraction at funfairs (carnivals) and amusement parks. The basic concept behind a house of mirrors is to be a maze-like puzzle. In addition to the maze, participants are also given mirror ...
attraction * The Game Room powered by Hasbro * Skip Barber Racing Go-Kart Academy * Nerf Action Xperience (opens 2023) * Planet Playskool (opens 2023) * Jump, a virtual reality cliff jumping attraction * Trampoline park


Dream Wheel

Announced in February 2008,
PepsiCo PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo's business encompasses all aspects of the food and beverage market. It oversees the manufa ...
agreed to pay $100 million for a ten-year sponsorship of Pepsi Globe, a
London Eye The London Eye, or the Millennium Wheel, is a cantilevered observation wheel on the South Bank of the River Thames in London. It is Europe's tallest cantilevered observation wheel, and is the most popular paid tourist attraction in the Unite ...
-style ferris wheel built facing the
New Jersey Turnpike The New Jersey Turnpike (NJTP) is a system of controlled-access highways in the U.S. state of New Jersey. The turnpike is maintained by the New Jersey Turnpike Authority (NJTA).The Garden State Parkway, although maintained by NJTA, is not cons ...
that would measure , and feature 26 glass enclosed, climate controlled gondolas that would take 20 people on 25-minute rides. Its planned opening was in 2009. It would be the largest Ferris wheel in America, but it drew much criticismStainton, Lilo H. (September 22, 2015)
"Explainer: American Dream Starting to Come True in the Meadowlands?"
. NJ Spotlight. Retrieved March 14, 2019.
from local residents and politicians who viewed it as an eyesore, and who voiced concerns about both safety and its obstruction of views of Manhattan's skyline across the Hudson River, which they feared would hurt property values and damage the image of the local communities. PepsiCo eventually withdrew their sponsorship of the ferris wheel, which would no longer be branded with that company's name or logo. By 2015, the ferris wheel was still being planned, but had been rechristened the Observation Wheel, and would be only feet in diameter, though it would retain the same number of gondolas. The wheel was again renamed The Dream Wheel by the time it opened on April 13, 2022.


Ice rink

Since 2021, American Dream's ice rink has been home to a hockey initiation program sponsored by the NHL's
New Jersey Devils The New Jersey Devils are a professional ice hockey team based in Newark, New Jersey. The Devils compete in the National Hockey League (NHL) as a member of the Metropolitan Division in the Eastern Conference. The club was founded as the Kan ...
. In September 2022, American Dream was named as the main home ice for the Metropolitan Riveters of the
Premier Hockey Federation The Premier Hockey Federation (PHF), formerly the National Women's Hockey League (NWHL), is a women's professional ice hockey league located in the United States and Canada. The league was established in 2015 with four league-owned teams and h ...
, a professional women's hockey league.


Transportation and parking


Public transport

Public transportation to American Dream Meadowlands' on-site bus hub and train station is provided by NJ Transit. Direct local and express bus service to American Dream includes the following
NJ Transit Bus NJ Transit Bus Operations is the bus division of NJ Transit, providing bus service throughout New Jersey along with service along one light rail line, with many routes going to New York City and Philadelphia. In , the bus system had a ridership ...
lines: * 85 Hoboken/Union City – American Dream * 355 New York – American Dream * 356 Secaucus Junction – American Dream * 703 Paterson/Passaic – American Dream * 772 Hackensack – American Dream For travel by rail, the Meadowlands station is the western terminus for the
Meadowlands Rail Line The Meadowlands Rail Line, branded as the BetMGM Meadowlands Rail Line as part of a naming rights agreement, is a rail line in New Jersey, United States, operated by NJ Transit Rail Operations (NJT). Trains run between the Meadowlands Sports Com ...
, located at the Meadowlands Sports Complex next to American Dream. However, that line is not being operated daily for American Dream, but solely during events at the stadium. NJ Transit stated that daily rail service could be added "once the rail system is resilient enough that doing so won't adversely affect NJ Transit commuters." Multi-modal service is provided by NY Waterway, which provides a package service consisting of ferry service from Manhattan to
Weehawken Port Imperial Port Imperial is an intermodal transit hub on the Weehawken, New Jersey, waterfront of the Hudson River across from Midtown Manhattan, served by New York Waterway ferries and buses, Hudson–Bergen Light Rail, and NJT buses. The district lies ...
in
Weehawken Weehawken is a township in the northern part of Hudson County, in the U.S. state of New Jersey. It is located largely on the Hudson Palisades overlooking the Hudson River. As of the 2020 United States census, the population was 17,197.
, followed by a bus for the remaining 6.5 miles to the mall. Passengers can also take the bus without a ferry connection.


Private transport

Motorists traveling to the location are accommodated with a 33,000-space parking lot. American Dream initially announced plans to charge for daily parking, but changed this, charging patrons only when events were held at MetLife Stadium. By August 2021, this was amended again to make parking free for the first hour, after which motorists would be charged $3.00 USD. As of 2022, parking is free for the first 30 minutes and costs $5.00 for any additional time. American Dream runs a fleet of several helicopters to offer luxury transportation for wealthy international tourists and residents from the roof of the mall's
Saks Fifth Avenue Saks Fifth Avenue (originally Saks & Company; colloquially Saks) is an American luxury department store chain headquartered in New York City and founded by Andrew Saks. The original store opened in the F Street shopping district of Washingt ...
store.


Criticism

Opposition to the idea of building a permanent shopping center within the Meadowlands Sports Complex centered on traffic and environmental concerns. The project is being built on state-owned land, as the NJSEA is a state agency, and $81.3 million was spent on transportation improvements such as new off and on ramps and a train station at the Sports Complex. Some have also called the mall a "colossal real estate nightmare", and "perhaps the worst retail failure ever". The project was also criticized by environmentalists who issued a complaint on July 10, 2012, that draft permits approved by the Army Corps of Engineers would allow five more acres of wetlands to be destroyed for the project, which had already filled in more than seven. Jeff Tittel, director of the New Jersey chapter of the
Sierra Club The Sierra Club is an environmental organization with chapters in all 50 United States, Washington D.C., and Puerto Rico. The club was founded on May 28, 1892, in San Francisco, California, by Scottish-American preservationist John Muir, who b ...
, stated, "This project will increase traffic and flooding while taking business away from existing stores. This project is the Super Bowl of Sprawl and the American Dream is a commuter's nightmare." In May 2006, the U.S. Securities and Exchange Commission (SEC) announced it was formally investigating the Mills Corporation, the original developer of the property, after it announced that it was restating four years of earnings due to executive misconduct and accounting errors. Later in the year, an analyst at Bank of America Securities pushed Mills Corporation to drop the project, citing the signs of cost overruns. In 2007 the
Federal Aviation Administration The Federal Aviation Administration (FAA) is the largest transportation agency of the U.S. government and regulates all aspects of civil aviation in the country as well as over surrounding international waters. Its powers include air traffic ...
expressed concerns about the height of the Ferris wheel, which at the time was planned to be , which the FAA feared would affect local air traffic to and from Teterboro Airport. In June 2012, the
New York Giants The New York Giants are a professional American football team based in the New York metropolitan area. The Giants compete in the National Football League (NFL) as a member club of the league's National Football Conference (NFC) East divisio ...
and the
New York Jets The New York Jets are a professional American football team based in the New York metropolitan area. The Jets compete in the National Football League (NFL) as a member club of the league's American Football Conference (AFC) East division. The ...
filed a lawsuit against Triple Five, seeking to halt construction. The lawsuit claimed that the addition of amusement and water parks at the site would adversely affect traffic at MetLife stadium on days when home games were played there, specifically 16 Sundays out of the year, the day of the week that
Bergen County Bergen County is the most populous county in the U.S. state of New Jersey.Blue Law Blue laws, also known as Sunday laws, Sunday trade laws and Sunday closing laws, are laws restricting or banning certain activities on specified days, usually Sundays in the western world. The laws were adopted originally for religious reasons ...
prohibits shopping, though not amusement parks. The teams contended that while the mall would be closed on Sundays, the amusement park would not, which would create traffic jams on game days when up to 25,000 vehicles would park at the complex. Traffic studies conducted by the team estimated that 7,700 spots would be added by the project; the developers countered that the amusement parks would add only 63 more cars, claiming that local residents would be wise enough to avoid visiting on a game day, and most tourists would take the rail link rather than drive. In July 2012 Triple Five countersued for what it called an improper campaign by the teams to preserve their monopoly at the site while dissuading potential lenders from investing. On March 12, 2014, the parties reached a tentative settlement, agreeing to drop their lawsuits, which allowed the project to move forward. In February 2015, U.S. federal prosecutors accused
Joe Ferriero Joseph A. Ferriero (born June 25, 1957) is an American Democratic Party political leader from New Jersey and former chairman of the Bergen County Democratic Organization. Ferriero, an attorney by profession, resides in Hackensack. In Septembe ...
, former chairman of the Bergen County Democratic Organization and New Jersey political power broker, of bribery, fraud, and racketeering charges. The charges included an allegation that Mills Corporation paid Ferriero $1.7 million over the course of several years as a bribe or extortion to maintain Ferriero's political support for their development bid on the Xanadu project against rivals Hartz Mountain Industries. James Dausch, a former Mills Corporation employee testified that the $1.7 million was paid for Ferriero's consulting, not as a bribe. Dausch's testimony detailed much of the development bid process, including paid lobbyists positioning Mills with Governor Jim McGreevey, then Governor
Richard Codey Richard James Codey (born November 27, 1946) is an American Democratic Party politician who served as the 53rd governor of New Jersey from 2004 to 2006. He has served in the New Jersey Senate since 1982 and served as the President of the Senat ...
, as well as with Senator Robert Menendez. In April 2015, Ferriero was found guilty on five counts, but not on the Mills Corporation racketeering charges.Sampson, Peter (April 16, 2015
"Ferriero convicted on racketeering count; ex-Democratic chief used political clout for profit"
. NorthJersey.com
The State of New Jersey, through the New Jersey Sports and Exhibition Authority, issued $1.15 billion in tax-free bonds to support the project. These unrated bonds yielded 6.625% when first issued. They were part of a suite of tax concessions negotiated with the state and the City of Hackensack.


See also

*
Patriot Place Patriot Place is an open-air shopping center owned by The Kraft Group built around Gillette Stadium, the home of the New England Patriots and New England Revolution. It is located in Foxborough, Massachusetts. The first phase opened in fall ...
* Titletown District *
List of the world's largest shopping malls A shopping mall (or simply mall) is a North American term for a large indoor shopping center, usually anchored by department stores. The term "mall" originally meant a pedestrian promenade with shops along it (that is, the term was used to re ...
* List of largest shopping malls in the United States * American Dream Miami


References


External links

* * Lyne, Jack (2006)
$1.3B, 4.8MSF Xanadu Project Will Transform 'Swamps of Jersey'
Site Selection. * Douglass, David (October 5, 2004)
"Meadowlands Xanadu Unveils First Wave of Major Tenants, Consumer Brands and Entertainment Experiences"
Business Wire Business Wire is an American company that disseminates full-text press releases from thousands of companies and organizations worldwide to news media, financial markets, disclosure systems, investors, information web sites, databases, bloggers, ...
* Ma, Myles (June 19, 2012)
"American Dream Meadowlands shopping center may not be open for 2014 Super Bowl in New Jersey"
NJ.com. {{New York City Malls Meadowlands Sports Complex East Rutherford, New Jersey Shopping malls in New Jersey Buildings and structures under construction in the United States Buildings and structures in Bergen County, New Jersey Tourist attractions in Bergen County, New Jersey Shopping malls established in 2019 Shopping malls in the New York metropolitan area 2019 establishments in New Jersey