International Speedway Corporation
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International Speedway Corporation
International Speedway Corporation (ISC) was a corporation whose primary business is the ownership and management of motorsports race tracks. ISC was founded by NASCAR founder Bill France Sr. in 1953 for the construction of Daytona International Speedway and in 1999 they merged with Penske Motorsports to become one of the largest motorsports companies in North America. The company has played an important, though controversial, role in the modernization of the sport. It has worked with NASCAR to create new tracks and update older ones in an effort to improve the racing and the experience for spectators (though because both companies have several members of the France family in top positions, ISC's competitors have filed multiple lawsuits on antitrust grounds) and has constructed popular new tracks in regions previously thought uninterested in NASCAR. On May 20, 2019, NASCAR agreed to purchase ISC for approximately $2 billion US, with it going private October 18, 2019. History ...
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Nasdaq
The Nasdaq Stock Market () (National Association of Securities Dealers Automated Quotations Stock Market) is an American stock exchange based in New York City. It is the most active stock trading venue in the US by volume, and ranked second on the list of stock exchanges by market capitalization of shares traded, behind the New York Stock Exchange. The exchange platform is owned by Nasdaq, Inc., which also owns the Nasdaq Nordic stock market network and several U.S.-based stock and options exchanges. History 1971–2000 "Nasdaq" was initially an acronym for the National Association of Securities Dealers Automated Quotations. It was founded in 1971 by the National Association of Securities Dealers (NASD), now known as the Financial Industry Regulatory Authority (FINRA). On February 8, 1971, the Nasdaq stock market began operations as the world's first electronic stock market. At first, it was merely a "quotation system" and did not provide a way to perform electronic trade ...
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Restrictor Plate
A restrictor plate or air restrictor is a device installed at the intake of an engine to limit its power. This kind of system is occasionally used in road vehicles (e.g., motorcycles) for insurance purposes, but mainly in automobile racing, to limit top speed to provide equal level of competition, and to lower costs; insurance purposes have also factored in for motorsports. Racing series A few top classes like Formula One limit only the displacement and air intake mouth dimension. However, in 2006 air restrictors (as well as rev limiters) were used by Scuderia Toro Rosso to facilitate the transition to a new engine formula. Many other racing series use additional air restrictors. * Formula 3, 2000cc, 215 hp * Formula SAE, 710cc, 20 mm restrictor. * Deutsche Tourenwagen Masters, 4000cc, 470 hp * FIA GT Championship (now FIA GT1 World Championship) and other series using FIA GT regulations * Le Mans Prototypes used in American Le Mans Series and Le Mans Series ha ...
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Watkins Glen International
Watkins Glen International, nicknamed "The Glen", is an automobile race track located in the town of Dix just southwest of the village of Watkins Glen, New York, at the southern tip of Seneca Lake. It was long known around the world as the home of the Formula One United States Grand Prix, which it hosted for twenty consecutive years (1961–1980). In addition, the site has also been home to road racing of nearly every class, including the World Sportscar Championship, Trans-Am, Can-Am, NASCAR Cup Series, the International Motor Sports Association and the IndyCar Series. The facility is currently owned by NASCAR. The course was opened in 1956 to host auto races previously held on public roads in and around the village. The circuit's current layout has more or less been the same since 1971, with minor modifications after the fatal crashes of François Cevert in 1973 and J.D. McDuffie in 1991. The circuit is a Mecca of North American road racing and is a popular venue among fa ...
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Corning Glass Works
Corning Incorporated is an American multinational technology company that specializes in specialty glass, ceramics, and related materials and technologies including advanced optics, primarily for industrial and scientific applications. The company was named Corning Glass Works until 1989. Corning divested its consumer product lines (including CorningWare and Visions Pyroceram-based cookware, Corelle Vitrelle tableware, and Pyrex glass bakeware) in 1998 by selling the Corning Consumer Products Company subsidiary (now known as Corelle Brands) to Borden. , Corning had five major business sectors: display technologies, environmental technologies, life sciences, optical communications, and specialty materials. Corning is involved in two joint ventures: Dow Corning and Pittsburgh Corning. Quest Diagnostics and Covance were spun off from Corning in 1996. Corning is one of the main suppliers to Apple Inc. Since working with Steve Jobs in 2007 to develop the iPhone; Corning develops ...
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Arizona
Arizona ( ; nv, Hoozdo Hahoodzo ; ood, Alĭ ṣonak ) is a state in the Southwestern United States. It is the 6th largest and the 14th most populous of the 50 states. Its capital and largest city is Phoenix. Arizona is part of the Four Corners region with Utah to the north, Colorado to the northeast, and New Mexico to the east; its other neighboring states are Nevada to the northwest, California to the west and the Mexican states of Sonora and Baja California to the south and southwest. Arizona is the 48th state and last of the contiguous states to be admitted to the Union, achieving statehood on February 14, 1912. Historically part of the territory of in New Spain, it became part of independent Mexico in 1821. After being defeated in the Mexican–American War, Mexico ceded much of this territory to the United States in 1848. The southernmost portion of the state was acquired in 1853 through the Gadsden Purchase. Southern Arizona is known for its desert cl ...
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Tucson Raceway Park
Tucson Speedway is a paved oval racetrack located at the Pima County Fairgrounds, off Interstate 10 just south of Tucson, Arizona. It is one of only three paved ovals in the state of Arizona (the others are Phoenix Raceway and Havasu 95 Speedway). History The track was built in 1968, originally as a clay oval and called Raven Speedway. Former NASCAR CEO Brian France took over track operations in 1990. The International Speedway Corporation (ISC) paved the racing surface and renamed the track in 1992. ISC sold the track to Deery Sports West, Inc. ten years later. In 2005 the track was sold to Dan and Joyce Ruth, who made many track improvements. Three years later, Ruth sold the track to Mark Ebert, who made it an ASA Member track. The track was closed in 2010. In 2012, Tucson businessman John Lashley bought the lease on the track and spent six months renovating the facility, which re-opened in 2013 as Tucson Speedway. In 2014 Tucson Speedway joined NASCAR as an authorized Ho ...
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Darlington Raceway
Darlington Raceway is a race track built for NASCAR racing located in Darlington, South Carolina. It is nicknamed "The Lady in Black" and "The Track Too Tough to Tame" by many NASCAR fans and drivers and advertised as "A NASCAR Tradition." It is of a unique, somewhat egg-shaped design, an oval with the ends of very different configurations, a condition which supposedly arose from the proximity of one end of the track to a minnow pond the owner refused to relocate. This situation makes it very challenging for the crews to set up their cars' handling in a way that will be effective at both ends. History Harold Brasington was a retired racer in 1948, who had gotten to know Bill France Sr. while competing against France at the Daytona Beach Road Course and other dirt tracks in the Southeast and Midwestern United States; he quit racing in the late 1940s to concentrate on farming and his construction business. He began planning a new speedway after he noticed the huge crowds while a ...
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Gatorade
Gatorade is an American brand of sports-themed beverage and food products, built around its signature line of sports drinks. Gatorade is currently manufactured by PepsiCo and is distributed in over 80 countries. The beverage was first developed in 1965 by a team of researchers led by Dr. Robert Cade. It was originally made for the Gators at the University of Florida to replenish the carbohydrates that the school's student-athletes burned and the combination of water and electrolytes that they lost in sweat during vigorous sports activities. Originally produced and marketed by Stokely-Van Camp, the Gatorade brand was purchased by the Quaker Oats Company in 1983, which, in turn, was bought by PepsiCo in 2000. As of 2010, Gatorade is PepsiCo's fourth-largest brand, on the basis of worldwide annual retail sales. It competes with Coca-Cola's Powerade and Vitaminwater brands worldwide, with Prime, and with Lucozade in the United Kingdom. Within the United States, Gatorade accounts ...
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Winston (cigarette)
Winston is an American brand of cigarettes, currently owned and manufactured by ITG Brands, subsidiary of Imperial Tobacco in the United States and by Japan Tobacco outside the U.S. The brand is named after the town where R. J. Reynolds started his business which is Winston-Salem, North Carolina. , Winston has the seventh-highest U.S. market share (2 percent) of all cigarette brands, according to the Centers for Disease Control and Prevention and the Maxwell Report. This market share has been falling since 2003, when it peaked at 3.92 percent, although Winston has consistently been in the top 10 cigarette brands by U.S. market share since 2001, according to data from the Substance Abuse and Mental Health Services Administration's National Household Survey on Drug Abuse. History Winston was introduced in 1954 by the R.J. Reynolds Tobacco Company and quickly became one of the top-selling cigarette brands, using the slogan "Winston tastes good like a cigarette should". It became t ...
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General Motors
The General Motors Company (GM) is an American Multinational corporation, multinational Automotive industry, automotive manufacturing company headquartered in Detroit, Michigan, United States. It is the largest automaker in the United States and was the largest in the world for 77 years before losing the top spot to Toyota in 2008. General Motors operates manufacturing plants in eight countries. Its four core automobile brands are Chevrolet, Buick, GMC (automobile), GMC, and Cadillac. It also holds interests in Chinese brands Wuling Motors and Baojun as well as DMAX (engines), DMAX via joint ventures. Additionally, GM also owns the BrightDrop delivery vehicle manufacturer, GM Defense, a namesake Defense vehicles division which produces military vehicles for the United States government and military; the vehicle safety, security, and information services provider OnStar; the auto parts company ACDelco, a GM Financial, namesake financial lending service; and majority ownership in t ...
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Ford Motor Company
Ford Motor Company (commonly known as Ford) is an American multinational automobile manufacturer headquartered in Dearborn, Michigan, United States. It was founded by Henry Ford and incorporated on June 16, 1903. The company sells automobiles and commercial vehicles under the Ford brand, and luxury cars under its Lincoln luxury brand. Ford also owns Brazilian SUV manufacturer Troller, an 8% stake in Aston Martin of the United Kingdom and a 32% stake in China's Jiangling Motors. It also has joint ventures in China (Changan Ford), Taiwan (Ford Lio Ho), Thailand ( AutoAlliance Thailand), and Turkey ( Ford Otosan). The company is listed on the New York Stock Exchange and is controlled by the Ford family; they have minority ownership but the majority of the voting power. Ford introduced methods for large-scale manufacturing of cars and large-scale management of an industrial workforce using elaborately engineered manufacturing sequences typified by moving assembly lines; by ...
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Sponsor (commercial)
Sponsoring something (or someone) is the act of supporting an event, activity, person, or organization financially or through the provision of products or services. The individual or group that provides the support, similar to a benefactor, is known as the sponsor. Definition Sponsorship is a cash and/or in-kind fee paid to a property (typically in sports, arts, entertainment or causes) in return for access to the exploitable commercial potential associated with that property. While the sponsoree (property being sponsored) may be nonprofit, unlike philanthropy, sponsorship is done with the expectation of a commercial return. While sponsorship can deliver increased awareness, brand building and propensity to purchase, it is different from advertising. Unlike advertising, sponsorship can not communicate specific product attributes. Nor can it stand alone, as sponsorship requires support elements. Theories A range of psychological and communications theories have been used to exp ...
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