Allu Arjun
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Allu Arjun (born 8 April 1982) is an Indian actor who works in
Telugu films Telugu cinema, also known as Tollywood, is the segment of Indian cinema dedicated to the production of motion pictures in the Telugu language, widely spoken in the states of Andhra Pradesh and Telangana. Telugu cinema is based in Film Nagar, Hy ...
. One of the highest paid actors in India, Arjun is also known for his extraordinary dancing skills. He is a recipient of several awards, including six
Filmfare Awards The Filmfare Awards are annual awards that honour artistic and technical excellence in the Hindi-language film industry of India.Al The Filmfare ceremony is one of the most famous film events in India. The awards were first introduced by th ...
and three
Nandi Awards The Nandi Awards are the awards that recognise the excellence in Telugu cinema, Telugu theatre and Telugu television, and Lifetime achievements in Indian cinema. Presented annually by the Government of Andhra Pradesh, the award is named after ...
. Allu Arjun made his debut with '' Gangotri'' in 2003. He rose to prominence starring in
Sukumar Bandreddi Sukumar (born 23 January 1970) is an Indian film director, screenwriter, and producer who works in Telugu cinema. He is known for his complex, multi-layered screenplays and for infusing grey shades in the character sketches of his pro ...
's
cult classic A cult following refers to a group of fans who are highly dedicated to some person, idea, object, movement, or work, often an artist, in particular a performing artist, or an artwork in some medium. The lattermost is often called a cult classic. ...
''
Arya Aryan or Arya (, Indo-Iranian *''arya'') is a term originally used as an ethnocultural self-designation by Indo-Iranians in ancient times, in contrast to the nearby outsiders known as 'non-Aryan' (*''an-arya''). In Ancient India, the term ' ...
'' (2004), for which he earned a
Nandi Special Jury Award The Nandi Special Jury Award is given by the state government as part of its annual Nandi Awards for Telugu films Telugu cinema, also known as Tollywood, is the segment of Indian cinema dedicated to the production of motion pictures in the ...
. He consolidated his reputation with the action films ''
Bunny Rabbits, also known as bunnies or bunny rabbits, are small mammals in the family Leporidae (which also contains the hares) of the order Lagomorpha (which also contains the pikas). ''Oryctolagus cuniculus'' includes the European rabbit sp ...
'' (2005) and ''
Desamuduru ''Desamuduru'' () is a 2007 Indian Telugu-language romantic action film directed by Puri Jagannadh and produced by DVV Danayya. The film stars Allu Arjun and debutante Hansika Motwani. It was released on 12 January 2007 in 400 theatres. Plot ...
'' (2007). In 2008, he starred in the romantic drama ''
Parugu ''Parugu'' (), titled ''In the Name of Love'' in the UK, is a 2008 Indian Telugu-language romantic action film written and directed by Bhaskar. The film stars Allu Arjun, Sheela Kaur and Prakash Raj. The film is produced by Dil Raju on Sri Venka ...
'', for which he won his first
Filmfare Award for Best Actor – Telugu The Filmfare Best Actor Award is given by the ''Filmfare'' magazine as part of its annual Filmfare Awards South for Telugu films. The awards were extended to "Best Actor" in 1972. Film world, p 43 The year indicates the year of release of the ...
. Allu Arjun went on to star in notable films such as '' Arya 2'' (2009), ''Vedam'' (2010), ''
Julayi ''Julayi'' () is a 2012 Indian Telugu-language action comedy film written and directed by Trivikram Srinivas, and produced by S. Radha Krishna under Haarika & Hassine Creations banner. The film stars Allu Arjun, Ileana D'Cruz, Sonu Sood, and ...
'' (2012), ''
Race Gurram ''Race Gurram'' () is a 2014 Indian Telugu-language action comedy film directed by Surender Reddy and produced by Nallamalupu Srinivas under his banner Sri Lakshmi Narasimha Productions. The film stars Allu Arjun and Shruti Haasan while Shaa ...
'' (2014), ''
S/O Satyamurthy ''S/O Satyamurthy'' (read as ''Son of Satyamurthy'') is a 2015 Indian Telugu-language action drama film written and directed by Trivikram Srinivas and produced by S. Radha Krishna for Haarika & Haasine Creations. The film stars Allu Arjun, ...
'' (2015), '' ''Rudhramadevi'''' (2015), ''
Sarrainodu ''Sarrainodu'' () is a 2016 Indian Telugu-language action film written and directed by Boyapati Srinu and produced by Allu Aravind's Geetha Arts. The film stars Allu Arjun, Rakul Preet Singh, Catherine Tresa, Srikanth, and Aadhi Pinisetty. B ...
'' (2016), '' DJ: Duvvada Jagannadham'' (2017), ''
Ala Vaikunthapurramuloo ''Ala Vaikunthapurramuloo'' () (), also known by the initialism ''AVPL'', is a 2020 Indian Telugu-language action drama film written and directed by Trivikram Srinivas. The film stars Allu Arjun and Pooja Hegde, alongside Tabu, Jayaram, Susha ...
'' (2020), and '' Pushpa: The Rise'' (2021). His performances as a lower class cable operator in ''Vedam'' and as a carefree street smart man in ''Race Gurram'' won him two more Filmfare Awards for Best Actor – Telugu. He also won the
Filmfare Award for Best Supporting Actor The Filmfare Award for Best Supporting Actor is given by ''Filmfare'' as part of its annual Filmfare Awards for Hindi films, to recognise a male actor who has delivered an outstanding performance in a supporting role. Although the awards star ...
for his portrayal of prince
Gona Ganna Reddy Gona Ganna Reddy (1262–1296 CE), son of king Gona Budda Reddy who contributed to the Ranganatha Ramayanam as Dwipada Kavyam in the Telugu Language and a military chieftain to one of the few ruling queens Rani Rudrama Devi in Indian history. ...
in ''Rudhramadevi''. He received huge acclaim for his performance in '' Pushpa: The Rise,'' which emerged as the highest-grossing Indian film in 2021, and ranks among the highest-grossing Telugu films of all time. Allu Arjun endorses a number of brands and products, and is a celebrity brand ambassador for the Pro Kabaddi League and for the streaming service Aha.


Early life

Allu Arjun was born on 8 April 1982 in a
Telugu Telugu may refer to: * Telugu language, a major Dravidian language of India *Telugu people, an ethno-linguistic group of India * Telugu script, used to write the Telugu language ** Telugu (Unicode block), a block of Telugu characters in Unicode S ...
family in Madras (present-day
Chennai Chennai (, ), formerly known as Madras ( the official name until 1996), is the capital city of Tamil Nadu, the southernmost Indian state. The largest city of the state in area and population, Chennai is located on the Coromandel Coast of th ...
) to film producer
Allu Aravind Allu Aravind (born 10 January 1949) is an Indian film producer and distributor in Telugu cinema under his banner Geetha Arts. He co-owns the Indian Super League club ''Kerala Blasters FC''. A part of the Allu–Konidela family, Aravind is t ...
and Nirmala. His paternal grandfather was the noted film comedian
Allu Ramalingaiah Allu Ramalingaiah (1 October 1922 – 31 July 2004) was an Indian character actor, comedian, and producer known for his works in Telugu cinema. In 1990, He was honoured with the Padma Shri for his contribution to Indian cinema. In 1998, he r ...
who appeared in over 1000 films. Their native place is
Palakollu Palakollu is a city and the administrative headquarters of Palakollu Mandal in Narasapuram revenue division in West Godavari district of the Indian state of Andhra Pradesh. Palakollu is situated in Coastal Andhra region of the state. It occupie ...
of West Godavari district, Andhra Pradesh. Allu Arjun grew up in Chennai before their family moved to
Hyderabad Hyderabad ( ; , ) is the capital and largest city of the Indian state of Telangana and the ''de jure'' capital of Andhra Pradesh. It occupies on the Deccan Plateau along the banks of the Musi River (India), Musi River, in the northern part ...
in his 20s. He is the second of three children. His elder brother Venkatesh is a businessman while his younger brother Sirish is an actor. His paternal aunt is married to
Chiranjeevi Chiranjeevi (born Konidela Sivasankara Varaprasad; 22 August 1955) is an Indian actor, film producer and former politician, who predominantly works in Telugu cinema. Chiranjeevi starred in over 150 feature films in Telugu language, Telugu, as ...
. His cousins, namely,
Ram Charan Konidela Ram Charan Teja (born 27 March 1985) is an Indian actor, producer, and entrepreneur who works predominantly in Telugu films. One of the highest-paid Telugu film actors, he is the recipient of three Filmfare Awards and two Nandi Awa ...
,
Varun Tej Konidela Varun Tej (born 19 January 1990) is an Indian actor who works in Telugu films. He made his debut as a lead in the film '' Mukunda'' (2014). He later starred in the critically acclaimed war film ''Kanche'' (2015), directed by Krish. He ...
, Sai Dharam Tej, and
Niharika Konidela Niharika Konidela (born 18 December 1993) is an Indian actress and producer who predominantly works in Telugu films. She made her debut with the film '' Oka Manasu'' (2016). She produces films and web series under her banner "Pink Elephant Pictu ...
are also actors.


Career


Career beginnings (1985–1986; 2001–2007)

After playing as a child artist in ''
Vijetha Vijetha () is a 1985 Indian Telugu-language film directed by A. Kodandarami Reddy and produced by Allu Aravind starring Chiranjeevi, Bhanupriya, and J. V. Somayajulu. The film released on 23 October 1985. The film was a remake of the 1981 Benga ...
'' (1985) and as a dancer in ''
Daddy A father is the male parent of a child. Besides the paternal bonds of a father to his children, the father may have a parental, legal, and social relationship with the child that carries with it certain rights and obligations. An adoptive fathe ...
'' (2001), he made his adult debut in '' Gangotri''. The film was directed by
K. Raghavendra Rao Kovelamudi Raghavendra Rao (born 23 May 1942) is an Indian film director, screenwriter, and producer known for his works predominantly in Telugu cinema besides having directed a few Hindi films. He has garnered four state Nandi Awards and fiv ...
with his father Allu Aravind producing, along with C. Ashwini Dutt. Praising his acting performance, Jeevi of ''Idlebrain'' criticized his looks in the film and added that "Arjun should choose roles that amplify his strength and nullify his weaknesses." He then appeared in
Sukumar Bandreddi Sukumar (born 23 January 1970) is an Indian film director, screenwriter, and producer who works in Telugu cinema. He is known for his complex, multi-layered screenplays and for infusing grey shades in the character sketches of his pro ...
's ''
Arya Aryan or Arya (, Indo-Iranian *''arya'') is a term originally used as an ethnocultural self-designation by Indo-Iranians in ancient times, in contrast to the nearby outsiders known as 'non-Aryan' (*''an-arya''). In Ancient India, the term ' ...
''. He plays "Arya", an outgoing and free-spirited boy falling in love with Geetha ( Anu Mehta), an introverted girl who is on the shield of another person Ajay (
Siva Balaji Siva Balaji (born as Siva Balaji Manoharan on 14 October 1981) is an Indian actor, television personality, and producer who is known for his works in the Telugu Film Industry. He was introduced as a hero by director Suresh Krissna through the ...
). The film was his breakthrough, earning a first Filmfare Best Telugu Actor Award nomination and winning a
Nandi Special Jury Award The Nandi Special Jury Award is given by the state government as part of its annual Nandi Awards for Telugu films Telugu cinema, also known as Tollywood, is the segment of Indian cinema dedicated to the production of motion pictures in the ...
at the
Nandi Awards of 2008 The Nandi Awards are presented annually in Andhra Pradesh, For Telugu cinema by State government. "Nandi" means "bull", the awards being named after the big granite bull at Lepakshi — a cultural and historical symbol of Andhra Pradesh. Nandi A ...
ceremony, two
CineMAA Awards The CineMAA Awards are presented annually by the Maa TV Group to honour artistic and technical excellence of professionals in the Telugu Cinema. The awards were introduced in 2004. The CineMAA Awards are voted for by both the public and a commit ...
for Best Actor and Best Actor Jury. The film was a critical and commercial success, grossing over ₹30 crore, with a production budget of ₹4 crore. In 2006, the film was dubbed and released in
Malayalam Malayalam (; , ) is a Dravidian language spoken in the Indian state of Kerala and the union territories of Lakshadweep and Puducherry (Mahé district) by the Malayali people. It is one of 22 scheduled languages of India. Malayalam was des ...
in
Kerala Kerala ( ; ) is a state on the Malabar Coast of India. It was formed on 1 November 1956, following the passage of the States Reorganisation Act, by combining Malayalam-speaking regions of the erstwhile regions of Cochin, Malabar, South ...
. Owing to the film's success, he received wide acclaim across the region and the
Malayali people The Malayali people () (also spelt Malayalee and also known by the demonym Keralite) are a Dravidian ethnolinguistic group originating from the present-day state of Kerala in India, occupying its southwestern Malabar coast. They are predomina ...
. He next starred in V. V. Vinayak's ''
Bunny Rabbits, also known as bunnies or bunny rabbits, are small mammals in the family Leporidae (which also contains the hares) of the order Lagomorpha (which also contains the pikas). ''Oryctolagus cuniculus'' includes the European rabbit sp ...
'' playing "Bunny", a college student. Being successful at the box office, critics praised his efforts, mannerisms and dancing. His next film was
A. Karunakaran A. Karunakaran (born 25 December 1971) is a Telugu film director known for '' Tholi Prema'' (1998), ''Happy'' (2006), and ''Ullasamga Utsahamga'' (2008). Career Karunakaran began his career as a clap director for ''Kadhal Desam'' (1996) aft ...
's musical love story '' Happy''. The film had done well at the box-office especially in the overseas market. A critic appreciated his dancing skills and performance, but felt that his character is a typical happy-go-lucky guy.


Experimentation of genres (2007–2010)

He then starred in
Puri Jagannadh Petla "Puri" Jagannadh (born 28 September 1966) is an Indian film director, screenwriter, and producer, who works primarily in the Telugu film Industry. He made his directorial debut with the Telugu film '' Badri'' starring Pawan Kalyan, Renu ...
's action film ''
Desamuduru ''Desamuduru'' () is a 2007 Indian Telugu-language romantic action film directed by Puri Jagannadh and produced by DVV Danayya. The film stars Allu Arjun and debutante Hansika Motwani. It was released on 12 January 2007 in 400 theatres. Plot ...
'' in which he played the role of Bala Govindam, a fearless journalist who falls for a woman with a darker past. The film was a commercial hit, fetching him a Santosham Film Award, a CineMAA Award and a nomination for the Filmfare Award for Best Actor – Telugu. The same year, he made his second
cameo appearance A cameo role, also called a cameo appearance and often shortened to just cameo (), is a brief appearance of a well-known person in a work of the performing arts. These roles are generally small, many of them non-speaking ones, and are commonly ei ...
alongside
Chiranjeevi Chiranjeevi (born Konidela Sivasankara Varaprasad; 22 August 1955) is an Indian actor, film producer and former politician, who predominantly works in Telugu cinema. Chiranjeevi starred in over 150 feature films in Telugu language, Telugu, as ...
, in the song "Jagadeka Veerudiki" from the film ''
Shankar Dada Zindabad ''Shankar Dada Zindabad'' () is a 2007 Indian Telugu-language comedy drama film directed by Prabhu Deva. Starring Chiranjeevi and Karishma Kotak, the film is a remake of the 2006 Hindi film '' Lage Raho Munnabhai'' and a sequel to ''Shankar Dad ...
''. His next film was Bhaskar's ''
Parugu ''Parugu'' (), titled ''In the Name of Love'' in the UK, is a 2008 Indian Telugu-language romantic action film written and directed by Bhaskar. The film stars Allu Arjun, Sheela Kaur and Prakash Raj. The film is produced by Dil Raju on Sri Venka ...
'', where he played the role of Krishna, a happy-go-lucky man from Hyderabad who helps his friend to elope with his love, only to experience the wrath of the woman's father and the emotional struggle he felt. ''Idlebrain'' wrote: "Allu Arjun is pretty excellent in the first half as the characterization in the first half is vibrant and needs loads of energy. He carried the entire first half on his shoulders. He excelled in the emotional scenes in the second half." Writing for ''
Rediff.com Rediff.com (stylized as ''rediff.com'') is an Indian news, information, entertainment and shopping web portal. It was founded in 1996. It is headquartered in Mumbai, with offices in Bangalore, New Delhi and New York City. , it had more than 300 e ...
'', Radhikha Rajamani stated that "Arjun performs well though he is rather subdued." Allu Arjun won his first Filmfare Award for Best Actor – Telugu and second
Nandi Special Jury Award The Nandi Special Jury Award is given by the state government as part of its annual Nandi Awards for Telugu films Telugu cinema, also known as Tollywood, is the segment of Indian cinema dedicated to the production of motion pictures in the ...
. Allu Arjun next starred in Sukumar's
action comedy Action comedy is a genre that combines aspects of action and comedy. The genre is most prevalent in film with action comedy films, though several TV series fit this genre. Film The action comedy film is a film genre that combines aspects of acti ...
'' Arya 2''. A
spiritual sequel A spiritual successor (sometimes called a spiritual sequel) is a product or fictional work that is similar to, or directly inspired by, another previous work, but (unlike a traditional prequel or sequel) does not explicitly continue the product lin ...
to the romantic action film ''Arya'' (2004), he played the role of Arya, an orphan who is behaviourally sick in that he is consumed with possessiveness for his friend Ajay (
Navdeep Navdeep Pallapolu (born 26 January 1986) is an Indian actor and television personality who appears in Telugu films along with Tamil films. He made his film debut in 2004 with the patriotic sports drama '' Jai''. He starred in films such as '' ...
), who never accepts him. The film features the complex
love–hate relationship A love–hate relationship is an interpersonal relationship involving simultaneous or alternating emotions of love and hate—something particularly common when emotions are intense. The term is used frequently in psychology, popular writing and ...
and a
triangular love story A love triangle or eternal triangle is a scenario or circumstance, usually depicted as a rivalry, in which two people are pursuing or involved in a romantic relationship with one person, or in which one person in a romantic relationship with so ...
. His character in the film has the qualities of a psychotic. ''
Sify Sify Technologies Limited (formerly Satyam Infoway) is an Indian information and communications technology company providing end-to-end ICT solutions including telecom services, data center services, cloud & managed services, transformation in ...
'' wrote that "Allu Arjun is full of energy as the guy caught in the powerful current of love. Though he plays the part with negative shades, his characterization could evoke a lot of sympathy from the audiences. His dances are mind-blowing and he excels in emotional scenes." ''
Oneindia Oneindia.com is an Indian website established in January 2006 by BG Mahesh. The website provides news updates, information on sports, events, travel, entertainment, business, lifestyle, videos, and classifieds in seven different Indian language ...
'' appreciated his dance moves and acting performances, especially the comedy scenes. He had two releases in 2010. The first was Gunasekhar's ''
Varudu ''Varudu'' () is a 2010 Indian Telugu film, Telugu-language romantic action film directed by Gunasekhar in his tenth directorial film. This film stars Allu Arjun, Arya (actor), Arya, and Bhanu Sri Mehra, while Suhasini Mani Ratnam, Ashish Vidyar ...
,'' in which he starred alongside
Arya Aryan or Arya (, Indo-Iranian *''arya'') is a term originally used as an ethnocultural self-designation by Indo-Iranians in ancient times, in contrast to the nearby outsiders known as 'non-Aryan' (*''an-arya''). In Ancient India, the term ' ...
and
Bhanu Sri Mehra Bhanu Sri Mehra is an Indian actress who has appeared in Telugu, Tamil and Punjabi films. Career Hailing from Amritsar, Punjab, Bhanu Sri finished her schooling in Dehradun, Uttarakhand and moved to Mumbai, Maharashtra to pursue her gradua ...
. The film was a box-office bomb and received mixed reviews from the critics. His next film was Krish's ''Vedam''. A critic stated commented that "He's a good dancer and does justice to his role." Another critic wrote that "Allu Arjun is excellent as the groom who goes all out to get his bride back. His mass dialogues are good in the second half." His second release of the year was the highly acclaimed hyperlink anthology film ''Vedam''. It his first A-rated film in India. He played the role of Anand "Cable" Raju, a cable operator hailing from
Jubilee Hills Jubilee Hills is an affluent suburban neighbourhood in Western part of Hyderabad, Telangana. It is one of the most expensive commercial and residential locations in India with prime land prices fetching up to 300,000 ($4015) per square yard. A ...
(Hyderabad) slum. The film also features Anushka Shetty,
Manchu Manoj Manchu Manoj Kumar (born 20 May 1983) is an Indian actor who works in Telugu films. He first appeared at the age of ten as a child artist in '' Major Chandrakanth''. He made his film debut in a leading role with ''Donga Dongadi'' in 2004. He re ...
and
Manoj Bajpayee Manoj Bajpayee (born 23 April 1969), also transliterated as Manoj Bajpai, is an Indian actor who predominantly works in Hindi cinema and has also done Telugu and Tamil language films. Regarded as one of the finest actors of Hindi cinema, he i ...
in other prominent roles. the story takes an inspiration from 26/11 Mumbai blasts in
Taj Mahal Palace Hotel The Taj Mahal Palace is a heritage, five-star, luxury hotel in the Colaba area of Mumbai, Maharashtra, India, situated next to the Gateway of India. Built in the Saracenic Revival style, it opened in 1903 as the Taj Mahal Hotel and has histori ...
,
Mumbai Mumbai (, ; also known as Bombay — the official name until 1995) is the capital city of the Indian state of Maharashtra and the ''de facto'' financial centre of India. According to the United Nations, as of 2018, Mumbai is the second- ...
. His performance received appreciation from the critics, with ''
The Times of India ''The Times of India'', also known by its abbreviation ''TOI'', is an Indian English-language daily newspaper and digital news media owned and managed by The Times Group. It is the third-largest newspaper in India by circulation and largest ...
'' calling it "scintillating" and '' Idlebrain.com'' calling it as "best in his career". He achieved his second Filmfare Award for Best Actor – Telugu at the 58th Filmfare Awards South.


Further success (2011–2013)

He next appeared in V. V. Vinayak's action film ''
Badrinath Badrinath is a town and nagar panchayat in Chamoli district in the state of Uttarakhand, India. A Hindu holy place, it is one of the four sites in India's Char Dham pilgrimage and is also part of India's Chota Char Dham pilgrimage circuit. ...
'' (2011), in which he played the role of Badri, a modern-day Indian
samurai were the hereditary military nobility and officer caste of medieval and early-modern Japan from the late 12th century until their abolition in 1876. They were the well-paid retainers of the '' daimyo'' (the great feudal landholders). They h ...
who is assigned to protect the
Badrinath Temple Badrinath or Badrinarayana Temple is a Hindu temple dedicated to Vishnu. It is situated in the town of Badrinath in Uttarakhand, India. The temple is also one of the 108 Divya Desams dedicated to Vishnu - holy shrines for Vaishnavas - who is ...
by his Guru ( Prakash Raj), to whom he is very loyal. Allu Arjun undertook intensive martial arts and sword fighting training in
Vietnam Vietnam or Viet Nam ( vi, Việt Nam, ), officially the Socialist Republic of Vietnam,., group="n" is a country in Southeast Asia, at the eastern edge of mainland Southeast Asia, with an area of and population of 96 million, making i ...
and marks his first pairing with
Tamannaah Tamanna Bhatia (born 21 December 1989), known professionally as Tamannaah, is an Indian actress who appears primarily in Telugu and Tamil films, along with a few Hindi films. In 2005, she made her acting debut at the age of 15 in the Hindi fil ...
. He grew his hair out for his look as a warrior in the film. It his second A-rated film in India after ''Vedam'' (2010), on the account of graphic action violence. The film completed a 50-day run in 187
movie theater A movie theater (American English), cinema (British English), or cinema hall ( Indian English), also known as a movie house, picture house, the movies, the pictures, picture theater, the silver screen, the big screen, or simply theater is a ...
s. His performance and character received mixed reviews. A critic of ''
The Times of India ''The Times of India'', also known by its abbreviation ''TOI'', is an Indian English-language daily newspaper and digital news media owned and managed by The Times Group. It is the third-largest newspaper in India by circulation and largest ...
'' wrote that "Arjun hardly has any scope to emote as he was mostly pushed into action scenes and song sequences." After ''Badrinath'', he signed Trivikram Srinivas's
action comedy film Action comedy is a genre that combines aspects of action and comedy. The genre is most prevalent in film with action comedy films, though several TV series fit this genre. Film The action comedy film is a film genre that combines aspects of acti ...
''Julayi'' in 2011. It was released in 2012, in which he played the role of Ravindra Narayan, a street-smart yet spoilt brat whose life takes a drastic turn after he becomes the witness of a huge
bank robbery Bank robbery is the criminal act of stealing from a bank, specifically while bank employees and customers are subjected to force, violence, or a threat of violence. This refers to robbery of a bank branch or teller, as opposed to other bank- ...
. A critic wrote that "Allu Arjun puts in a confident performance as the loveable rogue. It's a role that is right up his alley and he carries it off with a characteristic panache. He lights up the screen with his dancing in particular, pulling off some pretty challenging dance moves." Riya Chakravarty of ''
NDTV New Delhi Television Ltd is an Indian news media company focusing on broadcast and digital news publication. The company is considered to be a legacy brand that pioneered independent news broadcasting in India, and is credited for launching t ...
'', in her review, stated that "Arjun has delivered an outstanding performance." He was nominated for the
SIIMA Award for Best Actor (Telugu) South Indian International Movie Awards, also known as the SIIMA Awards, rewards the artistic and technical achievements of the South Indian film industry. SIIMA Awards are presented for numerous categories in each of the four language films(Kanna ...
, for his performance in the film. The next year, he starred in
Puri Jagannadh Petla "Puri" Jagannadh (born 28 September 1966) is an Indian film director, screenwriter, and producer, who works primarily in the Telugu film Industry. He made his directorial debut with the Telugu film '' Badri'' starring Pawan Kalyan, Renu ...
's action thriller ''
Iddarammayilatho ''Iddarammayilatho'' () is a 2013 Indian Telugu-language romantic action film written and directed by Puri Jagannadh. It stars Allu Arjun, Amala Paul, and Catherine Tresa while Brahmanandam, Ali, Shawar Ali, Nassar, Pragathi, Tanikella Bhar ...
'', playing Sanju Reddy, a guitarist with a dark past, alongside
Amala Paul Amala Paul (born 26 October 1991) is an Indian actress who mainly appears in Tamil, Malayalam and Telugu films. She made her acting debut by appearing in a supporting role in the Malayalam-language film ''Neelathamara'', and she later became no ...
and
Catherine Tresa Catherine Tresa Alexander (born 10 September 1989) is an Indian actress and model. She has established her career predominantly in Telugu and Tamil films. She made her debut in 2010 in the Kannada film ''Shankar IPS''. Catherine has been nominat ...
. Sangeetha Devi Dundoo of ''
The Hindu ''The Hindu'' is an Indian English-language daily newspaper owned by The Hindu Group, headquartered in Chennai, Tamil Nadu. It began as a weekly in 1878 and became a daily in 1889. It is one of the Indian newspapers of record and the secon ...
'' praised his performance in the action sequences and dance moves in various songs in the film, adding "Allu Arjun uses his agility to his advantage in dances and stunt episodes". Another critic wrote that "True to his tag of "stylish star", Allu Arjun looks trendier than ever before. His character of a guitarist, who is a street performer in Barcelona, was at its best sketchy, and looks completely different from his previous films. He once again proves that he is a good actor and probably because of the action director's meticulous planning, he makes perfect expressions in all the fight scenes." The film marks his second and last collaboration, with Puri Jagannadh after ''Desamuduru'' (2007).


Commercial success (2014–2018)

In 2014, he appeared in a
cameo role A cameo role, also called a cameo appearance and often shortened to just cameo (), is a brief appearance of a well-known person in a work of the performing arts. These roles are generally small, many of them non-speaking ones, and are commonly ei ...
in
Vamsi Paidipally Paidipally Vamshidhar Rao (born 27 July 1979), better known as Vamshi Paidipally, is an Indian film director and screenwriter who works primarily in Telugu cinema. He is best known for directing mainstream film works such as '' Munna'' (2007), ' ...
's
action thriller film Action film is a film genre in which the protagonist is thrust into a series of events that typically involve violence and physical feats. The genre tends to feature a mostly resourceful hero struggling against incredible odds, which include life ...
''
Yevadu ''Yevadu'' () is a 2014 Indian Telugu-language action thriller film co-written and directed by Vamsi Paidipally. The film stars Ram Charan, Shruti Haasan, and Amy Jackson while Allu Arjun and Kajal Aggarwal in cameo roles with Jayasudha, ...
,'' alongside Kajal Aggarwal. Y. Sunita Chowdary of ''
The Hindu ''The Hindu'' is an Indian English-language daily newspaper owned by The Hindu Group, headquartered in Chennai, Tamil Nadu. It began as a weekly in 1878 and became a daily in 1889. It is one of the Indian newspapers of record and the secon ...
,'' in her review, wrote that "Allu Arjun shows what an actor can do even in a short role, in the few minutes he packs his experience, internalises the character and makes an impressive exit even as he loses his identity." His next film was
Surender Reddy Surender Reddy is an Indian film director and screenwriter who works in Telugu cinema. He made his directorial debut with ''Athanokkade'' (2005), which won him Nandi Awards, Nandi Award for Nandi Award for Best First Film of a Director, Best Fi ...
's ''Race Gurram'', in which he played Allu Lakshman "Lucky" Prasad, a carefree guy. He joined the production of the film in May 2013. The film was successful at the box office, with the film being Allu's first 100 crore grosser. Writing to ''
Deccan Chronicle ''Deccan Chronicle'' is an Indian English-language daily newspaper founded by Rajagopal Mudaliar in the 1930s & currently owned by Samagrah Commercial Pvt Limited. It is published in Hyderabad, Telangana, by Deccan Chronicle Holdings Limited ( ...
'', Suresh Kavirayani felt that Allu Arjun steals the show with his energetic performance and also praised his dancing skills in the film. Ranjani Rajendra too praised his dance moves, comic acting and performance in the action sequences, but felt that the story is predictable and routine. He won his third
Filmfare Award for Best Actor – Telugu The Filmfare Best Actor Award is given by the ''Filmfare'' magazine as part of its annual Filmfare Awards South for Telugu films. The awards were extended to "Best Actor" in 1972. Film world, p 43 The year indicates the year of release of the ...
and was nominated for
SIIMA Award for Best Actor (Telugu) South Indian International Movie Awards, also known as the SIIMA Awards, rewards the artistic and technical achievements of the South Indian film industry. SIIMA Awards are presented for numerous categories in each of the four language films(Kanna ...
for the second time after ''Julayi''. Allu Arjun produced and acted in a
short film A short film is any motion picture that is short enough in running time not to be considered a feature film. The Academy of Motion Picture Arts and Sciences defines a short film as "an original motion picture that has a running time of 40 minutes ...
'' I Am That Change,'' which was released in August 2014. The film was directed by Sukumar, to spread awareness on individual social responsibility. Upon its release, the short film received viral response online and was acclaimed by many including celebrities for its concept and execution. It was screened in
movie theater A movie theater (American English), cinema (British English), or cinema hall ( Indian English), also known as a movie house, picture house, the movies, the pictures, picture theater, the silver screen, the big screen, or simply theater is a ...
s across Andhra Pradesh and
Telangana Telangana (; , ) is a state in India situated on the south-central stretch of the Indian peninsula on the high Deccan Plateau. It is the eleventh-largest state and the twelfth-most populated state in India with a geographical area of and 3 ...
. Allu Arjun next appeared in Trivikram Srinivas's ''S/O Satyamurthy'' (2015), which was released on 9 April 2015. The film was a commercial success, with critics praising his performance. Following the film, he next played
Gona Ganna Reddy Gona Ganna Reddy (1262–1296 CE), son of king Gona Budda Reddy who contributed to the Ranganatha Ramayanam as Dwipada Kavyam in the Telugu Language and a military chieftain to one of the few ruling queens Rani Rudrama Devi in Indian history. ...
in
Guna Sekhar Gunasekar (born 2 June 1964) is an Indian film director and screenwriter known for his works in Telugu cinema. He has directed films in action, romance, mythological, and historical drama genres. He has won a National Film Award, multiple Nandi ...
's
biographical A biography, or simply bio, is a detailed description of a person's life. It involves more than just the basic facts like education, work, relationships, and death; it portrays a person's experience of these life events. Unlike a profile or c ...
action film Action film is a film genre in which the protagonist is thrust into a series of events that typically involve violence and physical feats. The genre tends to feature a mostly resourceful hero struggling against incredible odds, which include life ...
'' Rudhramadevi'' (2015). The film based on the life of
Rudrama Devi Rudrama Devi, also Maharani Rudramma Devi, was a queen of the Kakatiya dynasty in the Deccan Plateau from 1263 to 1289 (or 1295) until her death. She was among the women to rule as monarchs in India and promoted a male image in order to do so ...
, is the first Indian 3D
historical film A historical drama (also period drama, costume drama, and period piece) is a work set in a past time period, usually used in the context of film and television. Historical drama includes historical fiction and romances, adventure films, and swa ...
. He has learned and was seen speaking in the Telangana Telugu, for the character in the film. ''
The Times of India ''The Times of India'', also known by its abbreviation ''TOI'', is an Indian English-language daily newspaper and digital news media owned and managed by The Times Group. It is the third-largest newspaper in India by circulation and largest ...
'' called his performance "impeccable" and "whistle-worthy". Due to the wide response and popularity for the character 'Gona Ganna Reddy', in 2021 director Guna Sekhar said that he will be directing a film solely based on the character, with Allu Arjun in the lead role, after '' Shaakuntalam''. For ''Rudhramadevi'', he won the
Filmfare Award for Best Supporting Actor – Telugu The Filmfare Best Supporting Actor Award is given by the ''Filmfare'' magazine as part of its annual Filmfare Awards for Telugu films. The award was introduced and first given at the 50th South Filmfare Awards in 2002, with Prakash Raj being t ...
and became the only actor to win both the
Filmfare Award for Best Actor – Telugu The Filmfare Best Actor Award is given by the ''Filmfare'' magazine as part of its annual Filmfare Awards South for Telugu films. The awards were extended to "Best Actor" in 1972. Film world, p 43 The year indicates the year of release of the ...
and the
Filmfare Award for Best Supporting Actor – Telugu The Filmfare Best Supporting Actor Award is given by the ''Filmfare'' magazine as part of its annual Filmfare Awards for Telugu films. The award was introduced and first given at the 50th South Filmfare Awards in 2002, with Prakash Raj being t ...
. He also won three other awards for his performance, including
Nandi Award for Best Character Actor The ''S. V. Ranga Rao'' Nandi Award for Best Character Actor winners since 1995: Winners References {{DEFAULTSORT:Nandi Award For Best Character Actor Character Actor A character actor is a supporting actor who plays unusual, interest ...
. In 2016, he acted in ''
Sarrainodu ''Sarrainodu'' () is a 2016 Indian Telugu-language action film written and directed by Boyapati Srinu and produced by Allu Aravind's Geetha Arts. The film stars Allu Arjun, Rakul Preet Singh, Catherine Tresa, Srikanth, and Aadhi Pinisetty. B ...
'', directed by Boyapati Srinu. Although the film received negative reviews for the screenplay and story,'Sarainodu' review round-up: Allu Arjun-Rakul Preet-starrer bags mixed verdict, good ratings from critics
Ibtimes.co.in (24 April 2016). Retrieved on 3 July 2016.
it was a major commercial success at the box office, grossing over ₹127.6 crore. Allu Arjun called it as a "landmark film" in his career. His performance in the action scenes and dance numbers was praised. The same year, in June, he announced his next film with producer
Dil Raju Velamakucha Venkata Ramana Reddy (born 17 December 1970), known professionally as Dil Raju, is an Indian film producer and distributor known for his works in Telugu cinema. He has also financed some Tamil and Hindi films and owns the productio ...
for the third time for '' DJ: Duvvada Jagannadham''. Released in 2017, the film directed by
Harish Shankar Sanganabhatla Harish Shankar (born 31 March 1979) is an Indian film director and screenwriter known for his works exclusively in Telugu cinema, and Telugu theater. He made his directorial debut with ''Shock'' (2006), produced by Ram Gopal Var ...
, in which he played the role of Duvvada Jagannadham "DJ" Shastri, alongside
Pooja Hegde Pooja Hegde (; born 13 October 1990) is an Indian actress who appears predominantly in Telugu films, in addition to Hindi and Tamil films. She began her career as a model and was crowned as the second runner-up at the 2010 I Am She–Miss Univ ...
,
Rao Ramesh Raavu Ramesh Rao (born 25 May 1968) is an Indian actor known for his works primarily in Telugu cinema, Telugu theatre, and television. He is the son of veteran actor Rao Gopal Rao. Rao Ramesh initially appeared in ''Seema Simham'' (2002), '' O ...
and Subbaraju. He appears as a
caterer Catering is the business of providing food service at a remote site or a site such as a hotel, hospital, pub, aircraft, cruise ship, park, festival, filming location or film studio. History of catering The earliest account of major services b ...
, who is an
undercover cop A covert operation is a military operation intended to conceal the identity of (or allow plausible deniability by) the party that instigated the operation. Covert operations should not be confused with clandestine operations, which are performe ...
. ''
Firstpost ''Firstpost'' is an Indian online news and media website. The site is a part of the Network 18 media conglomerate owned by Reliance Industries, which also runs CNN-News18 and CNBC-TV18. The ''Network 18'' group was originally owned by Ragh ...
'''s Hemanth Kumar praised his dance and wrote that "look beyond Allu Arjun’s classy moves in Seeti Maar and Asmaika Yoga, all you find is a story that struggles to find its rhythm." ''
India Today ''India Today'' is a weekly Indian English-language news magazine published by Living Media India Limited. It is the most widely circulated magazine in India, with a readership of close to 8 million. In 2014, ''India Today'' launched a new o ...
'' too lauded his dance but criticized the film's screenplay and called it "Boring-ah, bore-asya, bore-obiah". The next year, in May, his film under the direction of writer turned director
Vakkantham Vamsi Vakkantham Vamsi is an Indian screenwriter and director in Telugu cinema. His notable screenwriting credits include ''Kick'' (2009), '' Yevadu'' (2014), ''Race Gurram'' (2014), and '' Temper'' (2015). Early life and career He was born in Arike ...
, ''
Naa Peru Surya, Naa Illu India ''Naa Peru Surya, Naa Illu India'' () is a 2018 Indian Telugu-language action film written and directed by Vakkantham Vamsi in his directorial debut. Produced by Ramalakshmi Cine Creations, the film stars Allu Arjun, Arjun Sarja and Anu Emman ...
'' was released. He played Surya, an Indian Army soldier who has
anger management Anger management is a psycho-therapeutic program for anger prevention and control. It has been described as deploying anger successfully.Schwarts, Gil. July 2006. Anger Management', July 2006 The Office Politic. Men's Health magazine. Emmaus, PA: ...
issues. Allu Arjun spent considerable time learning the tricks and stunt sequences from professionals, especially for the dance numbers and action sequences. Upon release, the film received mixed reviews and was successful at the box office. A critic called his performance as Allu Arjun's "career-best" and cited it as the "biggest strength to the film". Vyas of ''
The Hans India ''The Hans India'' is an Indian English-language daily newspaper published in the states of Andhra Pradesh and Telangana as well as in New Delhi. The newspaper was started on 15 July 2011 and belongs to Hyderabad Media House Ltd., which also owns ...
'' stated that "Allu Arjun is supremely talented and has delivered an energetic performance in the movie." ''
Hindustan Times ''Hindustan Times'' is an Indian English-language daily newspaper based in Delhi. It is the flagship publication of HT Media, an entity controlled by the KK Birla family, and is owned by Shobhana Bhartia. It was founded by Sunder Singh Lyall ...
'''s Priyanka Sundar opined that "Allu Arjun tries to do his best in the shoes of a soldier, but at places we see that it looks forced."


''Ala Vaikunthapurramuloo'' and beyond (2019–present)

In December 2018, his next project ''
Ala Vaikunthapurramuloo ''Ala Vaikunthapurramuloo'' () (), also known by the initialism ''AVPL'', is a 2020 Indian Telugu-language action drama film written and directed by Trivikram Srinivas. The film stars Allu Arjun and Pooja Hegde, alongside Tabu, Jayaram, Susha ...
'' was announced, with Trivikram Srinivas as the director.
Pooja Hegde Pooja Hegde (; born 13 October 1990) is an Indian actress who appears predominantly in Telugu films, in addition to Hindi and Tamil films. She began her career as a model and was crowned as the second runner-up at the 2010 I Am She–Miss Univ ...
 was selected to play the female lead role, thus marking his second collaboration with Hegde after '' DJ: Duvvada Jagannadham''. He joined the production of the film in April 2019. Produced jointly by Allu Aravind and S. Radha Krishna, the film marks the third collaboration of Allu Arjun and
Trivikram Trivikram Srinivas (born Akella Naga Srinivasa Sarma; 7 November 1971), often credited as Trivikram, is an Indian film director and screenwriter who works in Telugu cinema. In 2021, he became one of the highest-paid directors in South Indian ci ...
after ''
Julayi ''Julayi'' () is a 2012 Indian Telugu-language action comedy film written and directed by Trivikram Srinivas, and produced by S. Radha Krishna under Haarika & Hassine Creations banner. The film stars Allu Arjun, Ileana D'Cruz, Sonu Sood, and ...
'' (2012) and ''
S/O Satyamurthy ''S/O Satyamurthy'' (read as ''Son of Satyamurthy'') is a 2015 Indian Telugu-language action drama film written and directed by Trivikram Srinivas and produced by S. Radha Krishna for Haarika & Haasine Creations. The film stars Allu Arjun, ...
'' (2015). The film was released in January 2020. Allu Arjun's performance received highly positive reviews. A review posted by Rohit Mohan on '' Koimoi'' said that "Be it comedy, action, emotions, style and of course dance, the star actor nails it in the film, as ‘Bunny’ made to audience groove to his tunes with his act." ''
Film Companion Anupama Chopra () is an Indian author, journalist, film critic and director of the MAMI Mumbai Film Festival. She is also the founder and editor of the digital platform Film Companion, which offers a curated look at cinema. She has written sev ...
'' felt that Allu Arjun's performance in the board-room scene was the highlight of the film. Bhavana Sharma of '' International Business Times'', opined that Allu Arjun went into the skin of the character. The film his career's highest grosser and stands among the highest-grossing Telugu films. Allu Arjun's dance performance in the song "
Butta Bomma "Butta Bomma" () is an Indian Telugu-language song by singer Armaan Malik and composed by S. Thaman from the 2020 soundtrack album ''Ala Vaikunthapurramuloo'' of the film of the same name. The lyrics are written by Ramajogayya Sastry. The son ...
" received wide response. In 2021, he re-united with Sukumar, after nearly a decade for '' Pushpa: The Rise''. The film is based on the red sanders smuggling in the
Seshachalam Hills Seshachalam Hills are hilly ranges part of the Eastern Ghats in southern Andhra Pradesh state, in southeastern India. The Seshachalam hill ranges are predominantly present in Tirupati district of the Rayalaseema region in Andhra Pradesh, India. ...
in
Andhra Pradesh Andhra Pradesh (, abbr. AP) is a state in the south-eastern coastal region of India. It is the seventh-largest state by area covering an area of and tenth-most populous state with 49,386,799 inhabitants. It is bordered by Telangana to the ...
and Allu Arjun plays Pushpa Raj, a
coolie A coolie (also spelled koelie, kuli, khuli, khulie, cooli, cooly, or quli) is a term for a low-wage labourer, typically of South Asian or East Asian descent. The word ''coolie'' was first popularized in the 16th century by European traders acros ...
-turned-smuggler, alongside
Fahadh Faasil Fahadh Fazil (8 August 1982) is an Indian actor and film producer who predominantly works in Malayalam cinema and has appeared in few Tamil and Telugu films. He has acted in more than 50 films and has received several awards, including a Nati ...
and
Rashmika Mandanna Rashmika Mandanna (born 5 April 1996) is an Indian actress who works predominantly in Telugu and Kannada films besides few Hindi and Tamil films. She is a recipient of four SIIMA Awards and a Filmfare Award South. She made her acting debut wi ...
. The film was released in December 2021 to mixed response but his performance was praised. A reviewer from ''
The Indian Express ''The Indian Express'' is an English-language Indian daily newspaper founded in 1932. It is published in Mumbai by the Indian Express Group. In 1999, eight years after the group's founder Ramnath Goenka's death in 1991, the group was split betw ...
'' wrote, "Allu Arjun walks away with the film with his strong performance. He embraces his deglamorized look and delivers a memorable performance." ''
The Times of India ''The Times of India'', also known by its abbreviation ''TOI'', is an Indian English-language daily newspaper and digital news media owned and managed by The Times Group. It is the third-largest newspaper in India by circulation and largest ...
'' critic Neeshita Nyayapati stated: "''Pushpa: The Rise'' is Allu Arjun’s show all the way. He shines in playing this rustic character that is hard on the surface but vulnerable in ways that others don’t see." ''The Rise'' is commercially successful, grossing over billion and emerged as the highest grossing Indian film in 2021. A sequel titled ''Pushpa: The Rule'' is also in production.


Other work and media image

His popularity was documented in two Telugu
music video A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a m ...
s. The first one is a rap song, composed by
S. Thaman Ghantasala Sai Srinivas Thaman (born 16 November 1983), known professionally as Thaman S, earlier as S S Thaman, is an Indian music composer, professional drummer, and playback singer who predominantly works in Telugu films and Tamil films. Th ...
and performed by
Roll Rida Rahul Kumar Velpula (born 26 Jan 1989), known professionally as Roll Rida, is an Indian rapper, songwriter and actor in Telugu films and music. He became popular with his YouTube rap song on Sankranthi, ''Patang'', was a huge hit with over 1 ...
and Harika Narayan with the lyrics written by Roll Rida and The Hyderabad Nawabs. The music video titled "Allu Arjun Rap Song" was released in January 2021, through
Aditya Music Aditya Music India Private Limited is a music company in India, which owns the label Aditya Music. It produces music for the Telugu cinema industry and is headquartered at Hyderabad, Telangana. Overview The company was founded by Umesh Gup ...
label. The other one is titled "Thaggedhe Le" was performed and written by Roll Rida, with the music composed by Pravin Lakkaraju. It was released in April 2021 with the title being adapted from Allu Arjun's popular dialogue from his film '' Pushpa: The Rise.'' Allu Arjun was featured in the '' GQ'' in their listing of the most influential young Indians of 2020. He has appeared in '' Forbes India'''s
Celebrity 100 Celebrity 100 is an annual list compiled and published by ''Forbes'' magazine since 1999, preceding by the ''Forbes'' Top 40 entertainers list. Until 2014, the rankings were made based on a complex combination of factors, including earnings, so ...
list since 2014. He is the 'Most Searched Male Celebrity' in 2020 on Yahoo! India. Allu Arjun was the most searched Telugu film actor on
Google Search Google Search (also known simply as Google) is a search engine provided by Google. Handling more than 3.5 billion searches per day, it has a 92% share of the global search engine market. It is also the most-visited website in the world. The ...
, for several times. Arjun became the 19th most searched Asian on Google Mid Year 2022. He is popularly referred to as "Stylish Star", "Icon Star", or as "Bunny", in the media. Post the continuous success of his films in
Kerala Kerala ( ; ) is a state on the Malabar Coast of India. It was formed on 1 November 1956, following the passage of the States Reorganisation Act, by combining Malayalam-speaking regions of the erstwhile regions of Cochin, Malabar, South ...
, since ''Arya'' (2004), he has been called as "Mallu Arjun". Even, the
media in Kerala Media in Kerala, India are widely accessible and cater to a wide variety of audiences. Kerala has the highest media exposure in India with newspapers publishing in nine languages, mainly English and Malayalam. Print media Newspapers Dozens o ...
, mostly refers him with the same name. In 2021, the
Kerala Police The Kerala Police is the law enforcement agency for the Indian state of Kerala. Kerala Police has its headquarters in Thiruvananthapuram, the state capital. The motto of the force is "Mridhu Bhave Dhrida Kruthye" which means "Soft in Temperamen ...
used few scenes featuring him from the film ''Race Gurram'' (2014), in their advertisement, to raise awareness about SOS and promote their newly launched app. Allu Arjun is the celebrity endorser for a number of brands and products, including Hero MotoCorp,
RedBus redBus is an Indian online bus ticketing platform, providing ticket booking facilities through its website and iOS and Android mobile apps. It is headquartered in Bangalore and works like a hub, acting as a medium for a network of more than ...
,
Hotstar Disney+ Hotstar (also known as Hotstar) is an Indian brand of subscription video on-demand over-the-top streaming service owned by Novi Digital Entertainment of Disney Star and operated by Disney Media and Entertainment Distribution, both d ...
, Frooti,
OLX OLX Group is a Dutch-domiciled online marketplace headquartered in Amsterdam. The OLX consumer brand originated as OnLine eXchange in 2006. OLX Group is owned by Prosus, the international assets division of Naspers. History OLX brand and Naspe ...
, Colgate,
7 Up 7 Up (stylized as 7up outside North America) is an American brand of lemon-lime-flavored non-caffeinated soft drink. The brand and formula are owned by Keurig Dr Pepper although the beverage is internationally distributed by PepsiCo. 7 Up co ...
,
Joyalukkas Joy Alukkas (29 October 1956) is an Indian businessman from Kerala. He is the chairman and managing director of Joyalukkas Jewellery. Early life Joy Alukkas was born in Thrissur, Kerala, on 29 October 1956. His father, Varghese Alukkas, was ...
and Lot Mobiles. He has been as a celebrity ambassador for India's premier
Kabaddi Kabaddi is a contact team sport. Played between two teams of seven players, the objective of the game is for a single player on offence, referred to as a "raider", to run into the opposing team's half of the court, touch out as many of their ...
tournament Pro Kabaddi League. He is an active promoter and a celebrity brand ambassador for his father Allu Aravind-founded over-the-top media service, Aha. In 2021, he played the role of Guru in the Dream Vault Media-produced advertising campaign video, for Rapido. On being part of the ad film, Allu Arjun said that "I like to consider myself as a person who knows how to tackle a situation with the best possible solution. That’s why I was excited when they approached me for the role of Guru, which resembles me". Following the release of the ad film, the
Telangana State Road Transport Corporation Telangana State Road Transport Corporation (abbreviated as TSRTC) is a state-owned corporation that runs bus transport services to and from the Indian state of Telangana. It was formed in 2014 by splitting the Andhra Pradesh State Road Trans ...
sent a
legal notice Notice is the legal concept describing a requirement that a party be aware of legal process affecting their rights, obligations or duties. There are several types of notice: public notice (or legal notice), actual notice, constructive notice Ser ...
to both the actor and the Rapido company, for showing TSRTC in a bad-light. Soon after, the company has edited the video (ad film). Allu Arjun is also a charcoal artist. He started a campaign against the smoking of tobacco, in 2021. He said that "I wanted to draw people’s attention towards the ill-effects of smoking. We have constructed very incorrect notions of what’s cool and hep. I want to effect a change, no matter how small it is."


Personal life

On 6 March 2011, Allu Arjun married Sneha Reddy in
Hyderabad Hyderabad ( ; , ) is the capital and largest city of the Indian state of Telangana and the ''de jure'' capital of Andhra Pradesh. It occupies on the Deccan Plateau along the banks of the Musi River (India), Musi River, in the northern part ...
. They have two children—a son, Ayaan and a daughter, Arha. Allu Arha is set to make her debut in the upcoming film '' Shaakuntalam'' in the role of Prince Bharata. In 2016, he started a
nightclub A nightclub (music club, discothèque, disco club, or simply club) is an entertainment venue during nighttime comprising a dance floor, lightshow, and a stage for live music or a disc jockey (DJ) who plays recorded music. Nightclubs gener ...
named 800 Jubilee in collaboration with M Kitchens and
Buffalo Wild Wings Buffalo Wild Wings (originally Buffalo Wild Wings & Weck, hence the nickname BDubs, or BW3) is an American casual dining restaurant and sports bar franchise in the United States, Canada, India, Mexico, Panama, Philippines, Saudi Arabia, a ...
. In 2019, Allu Arjun celebrated
Sankranthi Makar(a) Sankranti (), also referred to as Uttarayana, Maghi, or simply Sankranti, is a Hindu observance and a festival. Usually falling on the date of January 14 annually, this occasion marks the transition of the Sun from the zodiac of Sag ...
in his native town Palakollu, Andhra Pradesh and announced 20
lakh A lakh (; abbreviated L; sometimes written lac) is a unit in the Indian numbering system equal to one hundred thousand (100,000; scientific notation: 105). In the Indian 2,2,3 convention of digit grouping, it is written as 1,00,000. For ex ...
for the development and renovation works of the Ksheera Ramalingeswara Temple, one of the five
Pancharama Kshetras The Pancharama Kshetras (or the Pancharamas) are five ancient Hindu temples of Shiva in Andhra Pradesh. The Sivalingas at these temples are made from a single Sivalinga. Legend As per the legend, a Shiva Lingam was owned by the Rakshasa ki ...
. The temple management has constructed Rathasala, Vahanasala, Gosala, and renovated the temple chariot with the funds provided. He also campaigned for his uncle
Pawan Kalyan Pawan Kalyan (born Konidela Kalyan Babu; 2 September is an Indian actor, filmmaker, and politician. His films are predominantly in Telugu cinema. Kalyan is the younger brother of actor-ex.politician Chiranjeevi, and made his debut in the 1996 ...
's
Jana Sena Party Jana Sena or Jana Sena Party (JSP) (''People's Army Party'') is an Indian Regional political party based in Andhra Pradesh and Telangana, India. It was founded by Tollywood actor and politician Pawan Kalyan on 14 March 2014. ''Jana Sena'' ...
in Palakollu in the 2019 general elections.


Discography


Awards and nominations


Notes


References


External links

* * * {{Authority control 1982 births Living people Male actors from Chennai Male actors from Hyderabad, India Male actors in Telugu cinema Indian male film actors Indian male child actors 20th-century Indian male actors 21st-century Indian male actors Telugu playback singers Indian male playback singers Singers from Hyderabad, India Dancers from Andhra Pradesh Indian film choreographers Film producers from Hyderabad, India Filmfare Awards South winners Nandi Award winners Santosham Film Awards winners CineMAA Awards winners South Indian International Movie Awards winners