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Betty Crocker
Betty Crocker is a brand and fictional character used in advertising campaigns for food and recipes. The character was originally created by the Washburn-Crosby Company in 1921 following a contest in the ''Saturday Evening Post''. In 1954, General Mills introduced the red spoon logo with her signature, placing it on Gold Medal flour, Bisquick, and cake-mix packages. A portrait of Betty Crocker, first commissioned in 1936 and revised several times since, appears on printed advertisements and product packaging. The character was developed in 1920 as a way to give a personalized response to consumer product questions. The name Betty was selected because it was viewed as a cheery, all-American name. It was paired with the last name Crocker, in honor of William Crocker, a Washburn Crosby Company director. The character's image has been updated seven times since her creation, reflecting changes in fashions and hairstyles. Described as an American cultural icon, the image of Bett ...
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Betty Crocker Official Logo
Betty or Bettie is a name, a common diminutive for the names Bethany and Elizabeth. In Latin America, it is also a common diminutive for the given name Beatriz, the Spanish and Portuguese form of the Latin name Beatrix and the English name Beatrice. In the 17th and 18th centuries, it was more often a diminutive of Bethia. Notable people Athletes * Betty Cuthbert (1938–2017), Australian sprinter and Olympic champion * Betty Jameson (1919–2009), American Hall-of-Fame golfer and one of the founders of the LPGA * Betty McKilligan (born 1949), Canadian pairs figure skater * Betty Nuthall (1911–1983), English tennis player * Betty Pariso, American bodybuilder * Betty Stöve (born 1945), Dutch tennis player * Betty Ann Grubb Stuart (born 1950), American tennis player * Betty Uber (1906–1983), English badminton and tennis player Journalists and media personalities * Betty Elizalde (1940–2018), Argentine journalist and broadcaster * Betty Kennedy (1926–2017), Canadian broadc ...
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Adelaide Hawley Cumming
Adelaide Hawley Cumming (born Dieta Adelaide Fish; March 6, 1905 – December 21, 1998) was an American vaudeville performer, radio host, television star and living trademark "Betty Crocker", and in later years, a teacher. Early life and education Dieta Adelaide Fish was born in Scranton, Pennsylvania and grew up in Willet, New York. She studied piano and voice on a scholarship at Eastman School of Music at the University of Rochester and graduated with a Bachelor's degree in Music in 1926. She taught as assistant professor of voice at the Alabama College, State College for Women School of Music in Montevallo, Alabama for two and a half years. Her career as an entertainer began when she collaborated with two of her friends to form a vaudeville trio named "Red, Black and Gold", in which their hair was artificially colored to match the sobriquet. Widespread exposure came in the form of the ''Adelaide Hawley Program'' which she hosted From 1937 to 1950, first on NBC Radio, subsequ ...
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Dunkaroos
Dunkaroos are a snack food from Betty Crocker, first launched in 1990. It consists of a snack-sized package containing cookies and frosting; as the name implies, the cookies are meant to be dunked into the frosting before eating. Individual snack packages contain about ten small cookies and one cubic inch of frosting. The cookies are made in a variety of shapes, including a circle with an uppercase "D" in the center (the only shape featured in the 2020 version), feet, the mascot in different poses, and a hot air balloon. Marketing The Dunkaroos mascot is a cartoon kangaroo, explaining the product's name which is a portmanteau of ''dunk'' and ''kangaroos''. The original mascot was Sydney, a caricature of modern Australian culture, who wore a hat, vest, and tie and spoke with an Australian accent, and was voiced by John Cameron Mitchell. At the height of their popularity in 1996, a contest known as "Dunk-a-roos Kangaroo Kanga-Who Search" was held, resulting in the new mascot: Du ...
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Fruit Roll-Ups
Fruit Roll-Ups is a brand of fruit snack that debuted in grocery stores across America in 1983. It is a flat, pectin-based, fruit-flavored snack rolled into a tube, spread on a backing sheet of cellophane to prevent the product from sticking to itself. Fruit Roll-Ups are manufactured by General Mills and distributed under the Betty Crocker brand in the American market and under the Uncle Tobys brand in Australia. Several similar products have been marketed by General Mills and by other companies, notably under the Kellogg's brand in the UK as Fruit Winders. Advertising Fruit Corners Fruit Roll-Ups were heavily marketed on television in America throughout the early 1980s. Most spots featured the tag line "Fruit Corners Fruit Roll-Ups: Real fruit and fun, rolled up in one." Later spots featured children innovating in the "Fruit Roll-Up Fun Factory". The overall marketing theme is that parents can feed their children "fun" processed foods that are based on real fruit. Studies ...
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Baking Mix
A baking mix is a mixed formulation of ingredients used for the cooking of baked goods. Baking mixes may be commercially manufactured or homemade. Baking mixes that cater to particular dietary needs, such as vegan, gluten-free, or kosher baking mixes, can be bought in many places. Types Baking mixes are produced for the preparation of specific foods such as breads, quick breads, pancakes, waffles, cakes, muffins, cookies, brownies pizza dough, biscuits and various desserts, among other foods. Some all-purpose baking mixes, including commercial and homemade varieties, can be used to prepare several types of baked goods, such as biscuits, pizza dough, muffins, cookies and pancakes, among others. Some bread baking mixes are formulated for use in a bread machine. Ingredients in baking mixes may include flour, bread flour, baking powder, baking soda, yeast, sugar and salt, as well as others depending upon the food type. Gluten-free baking mixes may be prepared using rice flou ...
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Betty Crocker Cookbook
The ''Betty Crocker Cookbook'' is a cookbook written by staff at General Mills, the holders of the Betty Crocker trademark. The persona of Betty Crocker was invented by the Washburn-Crosby Company (which would later become General Mills) as a feminine "face" for the company's public relations. Early editions of the cookbook were ostensibly written by the character herself. More than 75 million copies of the book have been sold since it was first published in 1950. Owing to the dominant color of the book's covers over the years, the ''Betty Crocker Cookbook'' is familiarly referred to as "Big Red", a term that General Mills has trademarked. History Early media forays for the Betty Crocker character included ''Betty Crocker Cooking School of the Air'' broadcast from Minneapolis radio station WCCO beginning in 1924, and several cooking pamphlets such as "Betty Crocker's 101 Delicious Bisquick Creations As Made And Served by Well-Known Gracious Hostesses". The character was so succes ...
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Golden Valley, Minnesota
Golden Valley is a western and first-ring suburb of Minneapolis in Hennepin County, Minnesota, United States. The city is mostly residential and is bordered by U.S. Highway 12 (Interstate 394). Over 15% of the city is parks or nature reserves. The Floyd B. Olson Memorial Highway also runs through the heart of the city providing a direct route to the Minneapolis industrial district. Golden Valley is the main corporate headquarters of General Mills, a major flour milling and food products company originally located in Minneapolis. It is also the site of the U.S. headquarters of Pentair and local NBC affiliate KARE. The city was also home to the former Minneapolis-Honeywell headquarters, which is now the Resideo Technologies corporate offices. The city's population was 20,371 at the 2010 census. History Tribes of Chippewa and Sioux had encampments on nearby Medicine Lake. The first white settlers arrived in the early 1850s. Golden Valley was incorporated December 17, 1886. ...
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Minneapolis, Minnesota
Minneapolis () is the largest city in Minnesota, United States, and the county seat of Hennepin County. The city is abundant in water, with thirteen lakes, wetlands, the Mississippi River, creeks and waterfalls. Minneapolis has its origins in timber and as the flour milling capital of the world. It occupies both banks of the Mississippi River and adjoins Saint Paul, the state capital of Minnesota. Prior to European settlement, the site of Minneapolis was inhabited by Dakota people. The settlement was founded along Saint Anthony Falls on a section of land north of Fort Snelling; its growth is attributed to its proximity to the fort and the falls providing power for industrial activity. , the city has an estimated 425,336 inhabitants. It is the most populous city in the state and the 46th-most-populous city in the United States. Minneapolis, Saint Paul and the surrounding area are collectively known as the Twin Cities. Minneapolis has one of the most extensive public ...
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CBS News Sunday Morning
''CBS News Sunday Morning'' (normally shortened to ''Sunday Morning'' on the program itself since 2009) is an American news magazine television program that has aired on CBS since January 28, 1979. Created by Robert Northshield and original host Charles Kuralt, the 90-minute program currently airs Sundays from 9:00 a.m. to 10:30 a.m. Eastern, and from 6:00 a.m. to 7:30 a.m. Pacific. Since October 9, 2016, the show has been hosted by Jane Pauley, who also hosts news segments, after the retirement of Charles Osgood. Osgood was the host for twenty-two years (and is the program's longest-serving host), taking over from Kuralt on April 10, 1994. History The program was originally conceived to be a broadcast version of a Sunday newspaper magazine supplement, most typified by the Sunday '' New York Times Magazine''. The format was conceived as the Sunday equivalent of the '' CBS Morning News'', which following ''Sunday Morning''s debut was retitled to reflect e ...
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Eleanor Roosevelt
Anna Eleanor Roosevelt () (October 11, 1884November 7, 1962) was an American political figure, diplomat, and activist. She was the first lady of the United States from 1933 to 1945, during her husband President Franklin D. Roosevelt's four terms in office, making her the longest-serving first lady of the United States. Roosevelt served as United States Delegate to the United Nations General Assembly from 1945 to 1952, and in 1948 she was given a standing ovation by the assembly upon their adoption of the Universal Declaration. President Harry S. Truman later called her the "First Lady of the World" in tribute to her human rights achievements. Roosevelt was a member of the prominent American Roosevelt and Livingston families and a niece of President Theodore Roosevelt. She had an unhappy childhood, having suffered the deaths of both parents and one of her brothers at a young age. At 15, she attended Allenswood Boarding Academy in London and was deeply influenced by it ...
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Fortune (magazine)
''Fortune'' is an American multinational business magazine headquartered in New York City. It is published by Fortune Media Group Holdings, owned by Thai businessman Chatchaval Jiaravanon. The publication was founded by Henry Luce in 1929. The magazine competes with ''Forbes'' and '' Bloomberg Businessweek'' in the national business magazine category and distinguishes itself with long, in-depth feature articles. The magazine regularly publishes ranked lists, including the ''Fortune'' 500, a ranking of companies by revenue that it has published annually since 1955. The magazine is also known for its annual ''Fortune Investor's Guide''. History ''Fortune'' was founded by ''Time'' magazine co-founder Henry Luce in 1929 as "the Ideal Super-Class Magazine", a "distinguished and de luxe" publication "vividly portraying, interpreting and recording the Industrial Civilization". Briton Hadden, Luce's business partner, was not enthusiastic about the idea – which Luce originally tho ...
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