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Dunkaroos are a
snack food A snack is a small portion of food generally eaten between meals. Snacks come in a variety of forms including packaged snack foods and other processed foods, as well as items made from fresh ingredients at home. Traditionally, snacks are ...
from
Betty Crocker Betty Crocker is a brand and fictional character used in advertising campaigns for food and recipes. The character was originally created by the Washburn-Crosby Company in 1921 following a contest in the ''Saturday Evening Post''. In 1954, G ...
, first launched in 1990. It consists of a snack-sized package containing
cookies A cookie is a baked or cooked snack or dessert that is typically small, flat and sweet. It usually contains flour, sugar, egg, and some type of oil, fat, or butter. It may include other ingredients such as raisins, oats, chocolate chi ...
and frosting; as the name implies, the cookies are meant to be dunked into the frosting before eating. Individual snack packages contain about ten small cookies and one cubic inch of frosting. The cookies are made in a variety of shapes, including a
circle A circle is a shape consisting of all points in a plane that are at a given distance from a given point, the centre. Equivalently, it is the curve traced out by a point that moves in a plane so that its distance from a given point is cons ...
with an uppercase "D" in the center (the only shape featured in the 2020 version), feet, the mascot in different poses, and a
hot air balloon A hot air balloon is a lighter-than-air aircraft consisting of a bag, called an envelope, which contains heated air. Suspended beneath is a gondola or wicker basket (in some long-distance or high-altitude balloons, a capsule), which carries ...
.


Marketing

The Dunkaroos mascot is a cartoon
kangaroo Kangaroos are four marsupials from the family Macropodidae (macropods, meaning "large foot"). In common use the term is used to describe the largest species from this family, the red kangaroo, as well as the antilopine kangaroo, eastern ...
, explaining the product's name which is a
portmanteau A portmanteau word, or portmanteau (, ) is a blend of wordsvest A waistcoat ( UK and Commonwealth, or ; colloquially called a weskit), or vest ( US and Canada), is a sleeveless upper-body garment. It is usually worn over a dress shirt and necktie and below a coat as a part of most men's formal wear. ...
, and tie and spoke with an Australian accent, and was voiced by John Cameron Mitchell. At the height of their popularity in 1996, a contest known as "Dunk-a-roos Kangaroo Kanga-Who Search" was held, resulting in the new mascot: Duncan, named the dunkin' daredevil.


History

The product was discontinued in the
United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country Continental United States, primarily located in North America. It consists of 50 U.S. state, states, a Washington, D.C., ...
in 2012 but continued to be sold in
Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by to ...
. In 2016,
General Mills General Mills, Inc., is an American multinational manufacturer and marketer of branded processed consumer foods sold through retail stores. Founded on the banks of the Mississippi River at Saint Anthony Falls in Minneapolis, the company or ...
announced a campaign called "Smugglaroos", which encouraged Canadians travelling to the United States to bring the snack to Americans who wanted it. Dunkaroos continued being sold in Canada until January 2018, with no comment by General Mills. In December 2019 Dunkaroos were brought back unofficially by
Nestlé Nestlé S.A. (; ; ) is a Switzerland, Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Vaud, Switzerland. It is the largest publicly held food company in the world, measured by revenue and other me ...
with a chocolate-hazelnut flavour. The biscuits are shaped like a kangaroo biscuit. This is only available in Australia as Nestlé does not have the right to sell Dunkaroos worldwide. On February 3, 2020, a
BuzzFeed BuzzFeed, Inc. is an American Internet media, news and entertainment company with a focus on digital media. Based in New York City, BuzzFeed was founded in 2006 by Jonah Peretti and John S. Johnson III to focus on tracking viral content. Ke ...
article was published claiming that General Mills sent them exclusive info regarding a return of Dunkaroos. The official
Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
account for Dunkaroos claimed that they are scheduled to be re-released during the summer of 2020. It also used to link to the BuzzFeed article in the bio, but this was later changed to their official website. In May 2020, Dunkaroos began arriving at
7-Eleven 7-Eleven, Inc., stylized as 7-ELEVE, is a multinational chain of retail convenience stores, headquartered in Dallas, Texas. The chain was founded in 1927 as an ice house storefront in Dallas. It was named Tote'm Stores between 1928 and 1946. A ...
stores in the United States until being brought to other stores, including
Walmart Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores from the United States, headquarter ...
,
Target Target may refer to: Physical items * Shooting target, used in marksmanship training and various shooting sports ** Bullseye (target), the goal one for which one aims in many of these sports ** Aiming point, in field artillery, fi ...
, and
Kroger The Kroger Company, or simply Kroger, is an American retail company that operates (either directly or through its subsidiaries) supermarkets and multi-department stores throughout the United States. Founded by Bernard Kroger in 1883 in Cinci ...
, a few months afterwards. The new single serving package went from 1oz to 1.5oz, and the sugar was reduced significantly. On July 22, 2020, limited edition merchandise based on the brand was released, with each order coming with a pack of the aforementioned snack. On November 23, 2020, limited edition Dunkaroos cookie dough, complete with frosting, was released. Around early January 2021, a Dunkaroos cereal was released by General Mills. Around January 2021, Dunkaroos yogurt was released under Yoplait's Go-Gurt product line. In 2022, a new, limited-time only orange sherbet flavor was released, alongside a variant with chocolate cookies and chocolate chip frosting.


Varieties

Dunkaroos come in rainbow sprinkle frosting with
vanilla Vanilla is a spice derived from orchids of the genus '' Vanilla'', primarily obtained from pods of the Mexican species, flat-leaved vanilla ('' V. planifolia''). Pollination is required to make the plants produce the fruit from whic ...
cookies, vanilla frosting with chocolate cookies, chocolate frosting with graham cookies, strawberry frosting with vanilla cookies, and rainbow sprinkle frosting with chocolate chip graham cookies. Cookie dough, a cereal, yogurt, pancake mix, and a separate frosting pack also spawned from the 2020 version. Previously the cookies were cinnamon flavored. There was a special
SpongeBob SquarePants ''SpongeBob SquarePants'' (or simply ''SpongeBob'') is an American Animated series, animated Television comedy, comedy Television show, television series created by marine science educator and animator Stephen Hillenburg for Nickelodeon. It ...
edition, featuring yellow frosting. The cookies also collaborated with DreamWorks in 2010 to add varieties based on their movies, like ''
Megamind ''Megamind'' is a 2010 American computer-animated superhero comedy film produced by DreamWorks Animation and distributed by Paramount Pictures. Directed by Tom McGrath from a screenplay by Alan Schoolcraft and Brent Simons, the film stars ...
'' and ''
Shark Tale ''Shark Tale'' is a 2004 American computer-animated comedy film produced by DreamWorks Animation and distributed by DreamWorks Pictures. The film was directed by Vicky Jenson, Bibo Bergeron, and Rob Letterman (in his feature directorial de ...
''.


References


External links


Dunkaroos Twitter

Official Website
{{General Mills Products introduced in 1990 General Mills brands Brand name cookies Fictional kangaroos and wallabies Cartoon mascots Historical foods in American cuisine