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Zumba is a fitness program that involves cardio and Latin-inspired dance. It was founded by
Colombia Colombia (, ; ), officially the Republic of Colombia, is a country in South America with insular regions in North America—near Nicaragua's Caribbean coast—as well as in the Pacific Ocean. The Colombian mainland is bordered by the Car ...
n dancer and choreographer Beto Pérez in 2001, and by 2012, it had 110,000 locations and 12 million people taking classes weekly. Zumba is a trademark owned by Zumba Fitness, LLC.


Origin

Zumba was created in the 1990s by dancer and choreographer Beto Pérez, an aerobics instructor in
Cali Santiago de Cali (), or Cali, is the capital of the Valle del Cauca department, and the most populous city in southwest Colombia, with 2,227,642 residents according to the 2018 census. The city spans with of urban area, making Cali the second ...
,
Colombia Colombia (, ; ), officially the Republic of Colombia, is a country in South America with insular regions in North America—near Nicaragua's Caribbean coast—as well as in the Pacific Ocean. The Colombian mainland is bordered by the Car ...
. After forgetting his usual music one day, and using cassette tapes of Latin dance music (
salsa Salsa most often refers to: * Salsa (Mexican cuisine), a variety of sauces used as condiments * Salsa music, a popular style of Latin American music * Salsa (dance), a Latin dance associated with Salsa music Salsa or SALSA may also refer to: A ...
and merengue) for class, Pérez began integrating the music and dancing into other classes, calling it "Rumbacize". In 2001, Pérez partnered with
Alberto Perlman Alberto Perlman (born 1977) is a Colombian American businessman and co-founder of Zumba Fitness.infomercial An infomercial is a form of television commercial that resembles regular TV programming yet is intended to promote or sell a product, service or idea. It generally includes a toll-free telephone number or website. Most often used as a form of dire ...
. Pérez decided on the word "Zumba" because of its similarity to the word "rumba", the Cuban musical genre. Pérez and his partner began to replace the first letter of "rumba" until they landed on "sumba", and Pérez ultimately decided to spell it with the letter 'z' because he liked the fictional character Zorro when he was a child. In 2012,
Insight Venture Partners Insight Partners (previously Insight Venture Partners) is an American venture capital and private equity firm based in New York City. The firm invests in growth-stage technology, software and Internet businesses. History Insight Partners was fo ...
and the Raine Group invested in the venture. The company expanded into class instruction, and by 2015, according to
Perlman Perlman is an Ashkenazi Jewish surname. Notable people with the surname include: * Alfred E. Perlman, railroad executive * Anita Perlman, see B'nai B'rith Girls * Eliezer Yitzhak Perlman, birth name of Eliezer Ben-Yehuda, a Jewish Litvak lexicogra ...
, there were 14 million Zumba students in 186 countries.


Choreography

Zumba choreography is composed using all or some of sixteen core steps. There are four basic rhythms:
salsa Salsa most often refers to: * Salsa (Mexican cuisine), a variety of sauces used as condiments * Salsa music, a popular style of Latin American music * Salsa (dance), a Latin dance associated with Salsa music Salsa or SALSA may also refer to: A ...
, reggaeton, merengue, and cumbia; each basic rhythm has four core steps.


Classes

Zumba classes are taught by instructors licensed by Zumba Fitness, LLC. In one Zumba class, typically around one hour long, a participant can burn up to 600 kcal, depending on the intensity. The music combines the dance styles of cumbia,
salsa Salsa most often refers to: * Salsa (Mexican cuisine), a variety of sauces used as condiments * Salsa music, a popular style of Latin American music * Salsa (dance), a Latin dance associated with Salsa music Salsa or SALSA may also refer to: A ...
, merengue, mambo, flamenco, chachacha, reggaeton,
soca Soca or SOCA may refer to: Places * Soča, a river in Slovenia and Italy * Soča, Bovec, Slovenia * Cayenne – Félix Eboué Airport, by ICAO code * Soca, a village in Banloc Commune, Timiș County, Romania * SoCa, Southern California Other u ...
,
samba Samba (), also known as samba urbano carioca (''urban Carioca samba'') or simply samba carioca (''Carioca samba''), is a Brazilian music genre that originated in the Afro-Brazilian communities of Rio de Janeiro in the early 20th century. Havin ...
, hip hop music, axé music, and tango. Zumba instructors have the option to become members of the Zumba Instructor Network (ZIN), to receive monthly music and bimonthly training DVDs to assist with the creation of music and choreography for their classes. By 2019, there were more than 100,000 Zumba instructors around the world. There are ten types of classes, for different levels of age and exertion: *Zumba Gold — a low-impact, lower-intensity version of a typical Zumba class. *Zumba Step — a lower-body workout that incorporates Zumba routines and
step aerobics Step aerobics, also known as bench aerobics and step training, is a form of aerobic exercise that involves stepping on and off a small platform. Step aerobics was studied by physiologists in the 1980s, and in 1990 it swiftly grew in popularity in ...
with Latin dance rhythms. *Zumba Toning — for people who do their workouts with toning sticks, targeting the abs, thighs, arms, and other muscles. This type of Zumba class provides participants with a cardio workout and strength training. *Aqua Zumba — classes held in a swimming pool. The instructor leads the class poolside while participants follow in shallow water. The moves have been adapted to combine the dance movements used in a Zumba Fitness class with those used in aqua fitness classes. *Zumba in the Circuit — combines dance with circuit training. These classes usually last 30 minutes and feature strength exercises on various stations in timed intervals. * Zumbatomic, Zumba Kids, and Zumba Kids Jr. — classes designed for children aged 7 to 11 and 4 to 6, respectively. *Zumba Gold-Toning — a toning class for older participants with the goal of improving muscle strength, posture, mobility, and coordination. *Zumba Sentao — a chair workout that focuses on using body weight to strengthen and tone the body. *Strong Nation (formerly Strong by Zumba) — a class launched in 2016 that combines high-intensity interval training with Synced Music Motivation. *Zumbini — a class for babies and children at the ages of 0–3 years old and their caregivers. Their live classes stream on BabyFirstTV. *A Plate by Zumba — an e-learning program to learn about healthy eating habits.


Benefits

Zumba is intended as a total-body cardio and aerobic workout, which provides a large calorie consumption. One 2012 study found that a participant burns 300 to 900 kcal with an hour-long Zumba exercise. Because Zumba offers different options, proponents of the Zumba program claim that it is safe for all ages, meaning anyone can participate. Some of the classes are specifically aimed at elderly people. Besides its high calorie burning benefit, Zumba can help lower the risk of
heart disease Cardiovascular disease (CVD) is a class of diseases that involve the heart or blood vessels. CVD includes coronary artery diseases (CAD) such as angina and myocardial infarction (commonly known as a heart attack). Other CVDs include stroke, hea ...
, reduce
blood pressure Blood pressure (BP) is the pressure of circulating blood against the walls of blood vessels. Most of this pressure results from the heart pumping blood through the circulatory system. When used without qualification, the term "blood pressure" r ...
and LDL cholesterol, and increase HDL cholesterol.


Legal issues

In 2013, the Rabbinical Court of the Ashkenazi Community in the Haredi city of
Beitar Illit Beitar Illit ( he, בֵּיתָר עִלִּית; officially Betar Illit; "Illit" is pronounced "ee-leet"; ar, بيتار عيليت) is an Haredi Jewish-Israeli settlement organized as a city council in the Gush Etzion settlement bloc, sout ...
ruled against Zumba (a type of dance fitness) classes, although they were held with a female instructor and all-female participants. The Court said, in part: "Both in form and manner, the activity umbais entirely at odds with both the ways of the Torah and the holiness of Israel, as are the songs associated with it." In June 2017, Zumba was banned in Iran for being un-
Islam Islam (; ar, ۘالِإسلَام, , ) is an Abrahamic religions, Abrahamic Monotheism#Islam, monotheistic religion centred primarily around the Quran, a religious text considered by Muslims to be the direct word of God in Islam, God (or ...
ic. In August 2017, six people were arrested after being accused of "trying to change lifestyles" by teaching Zumba.


Events

The annual ZIN-con for Zumba instructors from around the world takes place in the United States, including master classes, specialty training and a Zumba concert. In addition to the Annual Zumba Convention, Zumba also operates a number of one-day Academies where instructors can attend master classes and rhythm sessions. These events are held in cities globally. In January 2016, the first Zumba Cruise took place.


Products

Zumba began selling DVDs via
infomercial An infomercial is a form of television commercial that resembles regular TV programming yet is intended to promote or sell a product, service or idea. It generally includes a toll-free telephone number or website. Most often used as a form of dire ...
s in 2002, selling more than 10 million DVDs by 2012. In 2005, the Zumba Academy was launched to license instructors for teaching Zumba classes. In 2007, the company launched a clothing line called Zumba Wear; as of 2012, official
apparel Clothing (also known as clothes, apparel, and attire) are items worn on the body. Typically, clothing is made of fabrics or textiles, but over time it has included garments made from animal skin and other thin sheets of materials and natural ...
sales amounted to $10-million per year. In July 2012, Zumba released the compilation album '' Zumba Fitness Dance Party''.


Video games

In 2010, Zumba released its first fitness video game—'' Zumba Fitness''—on 30 November 2010 for the PlayStation 3 and Xbox 360 (on
Epic Games Epic Games, Inc. is an American video game and software developer and publisher based in Cary, North Carolina. The company was founded by Tim Sweeney as Potomac Computer Systems in 1991, originally located in his parents' house in Potomac, M ...
' Unreal Engine 3), selling 3 million copies by August 2011. It was followed by '' Zumba Fitness 2'', released in November 2011, with a similar game released on the Xbox 360 as ''
Zumba Fitness Rush ''Zumba Fitness 2'' is the second video game in the installment of the Fitness series, based on the Zumba program. It is also the sequel to ''Zumba Fitness (video game), Zumba Fitness'' (2010), later followed by ''Zumba Fitness Core'' (2012). It ...
'' in February 2012. In October 2012, ''
Zumba Fitness Core ''Zumba Fitness Core'' is the third video game in the installment of the Fitness series, based on the Zumba program. It is also the sequel '' Zumba Fitness 2'' (2011), later followed by '' Zumba Fitness: World Party'' (2013). It is developed by ...
'' was released for the
Wii The Wii ( ) is a home video game console developed and marketed by Nintendo. It was released on November 19, 2006, in North America and in December 2006 for most other Regional lockout, regions of the world. It is Nintendo's fifth major ho ...
and Xbox 360, including new features such as nutrition tips and the ability to set personal goals. '' Zumba Fitness: World Party'' was released on 5 November 2013, featuring a new "World Tour" mode that unlocks songs from seven global destinations as a player progresses, as well as authentic customs, local rhythms and native dance styles. The game was followed a couple weeks later by ''
Zumba Kids ''Zumba Kids'' is the fifth video game based on the Zumba program. Although '' Zumba Fitness: World Party'' (2013) is the game before this, ''Zumba Kids'' is not a part of the Fitness series, which is only from '' Zumba Fitness'' to ''Zumba Fitn ...
'' on 19 November 2013. On 19 November 2019, ''Zumba Burn It Up!'' was released by
505 Games 505 Games S.p.A. is an Italian video game publisher based in Milan. It was founded in 2006 as a subsidiary of Milan-based Digital Bros. History 505 Games was founded in 2006 in Milan as a subsidiary of Digital Bros. The company found its earl ...
and
Sega is a Japanese multinational corporation, multinational video game and entertainment company headquartered in Shinagawa, Tokyo. Its international branches, Sega of America and Sega Europe, are headquartered in Irvine, California and London, r ...
in Japan and certain countries (digital only) for the
Nintendo Switch The is a hybrid video game console developed by Nintendo and released worldwide in most regions on March 3, 2017. The console itself is a Tablet computer#Gaming tablet, tablet that can either be docking station, docked for use as a home video ...
, as the first Zumba game in six years.


References


External links


How I Built This - Zumba: Beto Pérez & Alberto Perlman
{{Zumba 1999 introductions 2000s fads and trends Aerobic exercise Colombian inventions Dance and health Exercise organizations Exercise-related trademarks Franchises