WLFL (channel 22) is a
television station
A television station is a set of equipment managed by a business, organisation or other entity, such as an amateur television (ATV) operator, that transmits video content and audio content via radio waves directly from a transmitter on the ea ...
licensed to
Raleigh, North Carolina
Raleigh (; ) is the capital city of the state of North Carolina and the seat of Wake County in the United States. It is the second-most populous city in North Carolina, after Charlotte. Raleigh is the tenth-most populous city in the Sout ...
, United States, serving the
Research Triangle
The Research Triangle, or simply The Triangle, are both common nicknames for a metropolitan area in the Piedmont region of North Carolina in the United States, anchored by the cities of Raleigh and Durham and the town of Chapel Hill, home to ...
area as an affiliate of
The CW
''The'' () is a grammatical article in English, denoting persons or things already mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite article in English. ''The'' is the ...
. It is owned by
Sinclair Broadcast Group
Sinclair Broadcast Group, Inc. (SBG) is a publicly traded American telecommunications conglomerate that is controlled by the descendants of company founder Julian Sinclair Smith. Headquartered in the Baltimore suburb of Cockeysville, Maryland, ...
alongside
Durham-licensed
MyNetworkTV affiliate
WRDC (channel 28). Both stations share studios in the Highwoods Office Park, just outside downtown Raleigh, while WLFL's transmitter is located in
Auburn, North Carolina.
History
Launch and Fox and WB affiliations
The
analog UHF channel 22 allotment was in the planning stages as early as 1967 as a station whose call letters would have been WJHF.
Despite its intended owner, Crescent Broadcasting Company of
Springfield, Massachusetts, filing a public notice the following year, and despite the involvement of
Terry Sanford, the station was abandoned and NBC affiliate WRDU made it to the air first instead, after the channel 28 frequency had been dark for over a decade. When viewers in the easternmost parts of the market had trouble getting the station's signal from its towers in Chatham County, WRDU licensed channel 22 as a translator.
The translator became unnecessary when Durham Life Insurance bought the station, renamed it WPTF, and built a more powerful tower in Apex, freeing channel 22 up to become a free-standing station.
In 1976, a second attempt to launch channel 22 as a station with mostly
Christian-oriented
religious programs and some
secular family shows began. It was to have been operated by L.L. "Buddy" Leathers and his Carolina Christian Communications, a broadcasting company whose flagship was
WGGS in
Greenville, South Carolina. Carolina Christian had several
construction permits in the Carolinas, but when they could not come up with the $3 million necessary to launch the station, Family Television bought its permit in 1980 with the intention to sign-on in late September 1981. However, those plans were scuttled due to technical problems and bad weather. One thing that was not scuttled was the idea that it would include, albeit not exclusively, religious shows and that its entertainment offerings would be suitable for the entire family; this was a condition of the sale.
It finally went on the air as WLFL-TV (standing for "We're Light for Living") at 2 p.m. on
December 18, 1981, with the
movie ''
Love Is a Many-Splendored Thing'' as its inaugural program following a day of test patterns. It was the Triangle's first full-
market independent station outlet. Another earlier station with the same format,
Fayetteville-based WKFT-TV (channel 40, now
Univision
Univision () is an American Spanish-language free-to-air television network owned by TelevisaUnivision. It is the United States' largest provider of Spanish-language content. The network's programming is aimed at the Latino public and include ...
O&O WUVC), had signed on a few months before but did not have an adequate signal to most of the market at the time. WLFL was a typical UHF independent running
cartoons,
dramas,
westerns, older
sitcom
A sitcom, a portmanteau of situation comedy, or situational comedy, is a genre of comedy centered on a fixed set of characters who mostly carry over from episode to episode. Sitcoms can be contrasted with sketch comedy, where a troupe may use ...
s and older movies in addition to religious programming. While licensed to Raleigh, its studios were initially at 2410 Broad Street in Durham (the same building where
WTVD originally began operations in 1954), with its
master control
Master control is the technical hub of a broadcast operation common among most over-the-air television stations and television networks. It is distinct from a production control room (PCR) in television studios where the activities such as swi ...
facility located with the transmission and tower facility near Apex.
On November 5, 1984, Family Television announced it would sell WLFL to S&F Communications Corp., a group led by Stephen D. Seymour, and Stuart D. Frankel, with a call sign change to WMVZ. However, in 1985, the
Norfolk, Virginia–based
TVX Broadcast Group purchased WLFL, for $14.5 million, after the deal with S&F fell through. The company upgraded the station's programming, eventually resulting in channel 22 becoming the third-highest rated station in the Triangle area, making it one of the few places where a Fox affiliate regularly beat an NBC affiliate, sometimes even with reruns of shows that used to be on NBC.
A year later, TVX moved WLFL's operations into new studios on Front Street in
Raleigh
Raleigh (; ) is the capital city of the state of North Carolina and the seat of Wake County in the United States. It is the second-most populous city in North Carolina, after Charlotte. Raleigh is the tenth-most populous city in the Southeas ...
just inside the
Beltline
The Atlanta BeltLine (also Beltline or Belt Line) is a open and planned loop of multi-use trail and light rail transit system on a former railway corridor around the core of Atlanta, Georgia. The Atlanta BeltLine is designed to reconnect nei ...
/I-440. TVX had owned WNRW (now
WXLV-TV) in
Winston-Salem
Winston-Salem is a city and the county seat of Forsyth County, North Carolina, United States. In the 2020 census, the population was 249,545, making it the second-largest municipality in the Piedmont Triad region, the 5th most populous city in ...
since 1980, but TVX would have to sell either WNRW or WLFL, due to a large signal overlap between the stations. At that time, the FCC normally did not allow common ownership of two stations with overlapping coverage areas, and would not even consider granting a waiver for city-grade overlap (the FCC began allowing common ownership of two stations with overlapping coverage areas in 2000). As a result, TVX sold WNRW to
Act III Broadcasting. On October 9, 1986, WLFL became a charter affiliate of
Fox, along with the other TVX stations. The station also replaced its original transmitter tower and one
megawatt
The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James ...
ERP transmission facility with a new tower and five megawatt visual, 500
kW aural ERP transmission antenna. TVX sold off most of its mid-size market stations in 1988, following its purchase of
Taft Broadcasting's independent stations and Fox affiliates. It held onto WLFL until its merger with
Paramount Pictures in 1991, after which the group was renamed
Paramount Stations Group. By this time, it was one of the strongest Fox affiliates in the country. In 1993, the station became one of the first to drop the -TV suffix from its call sign.
Paramount sold WLFL to the Sinclair Broadcast Group in 1994 and entered into a
local marketing agreement (LMA) with WRDC the following year. That station was owned by Glencairn Ltd., a separate entity that was majority-owned by the Smith family, founders and owners of Sinclair, which thus had an effective duopoly in the market even before purchasing WRDC outright in 2001. While WLFL was the senior partner in the deal, it vacated its Front Street studios that year and moved the combined operation to WRDC's new facility in the nearby Highwoods office complex.
WNCN, which acquired the market's
NBC affiliation from WRDC in September 1995, moved into WLFL's old studios at the same time. In 1996, Fox announced it would not renew its affiliation contract with the station when it got involved in a dispute with Sinclair over programming issues during the 10 p.m. slot. Even though Fox later relented, it still managed to seek a new affiliation with
WRAZ in 1998, leaving WLFL to pick up programming from
The WB. The last Fox program to air on WLFL was ''
America's Most Wanted'' at 9:00 p.m. on August 1, 1998, while the first WB program to air was a repeat airing of ''
The Parent 'Hood'' the following day.
CW affiliation
On January 24, 2006,
CBS Corporation
The second incarnation of CBS Corporation (the first being a short-lived rename of the Westinghouse Electric Corporation) was an American multinational media conglomerate with interests primarily in commercial broadcasting, publishing, an ...
and
Time Warner
Warner Media, LLC ( traded as WarnerMedia) was an American multinational mass media and entertainment conglomerate. It was headquartered at the 30 Hudson Yards complex in New York City, United States.
It was originally established in 1972 by ...
announced that they would shut down
UPN and The WB, and would move the higher-rated programs from those two networks onto a new service,
The CW
''The'' () is a grammatical article in English, denoting persons or things already mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite article in English. ''The'' is the ...
. On February 22,
News Corporation announced it would start up another new network called
MyNetworkTV. This service, which would be a sister network to Fox, would be operated by
Fox Television Stations and its syndication division
20th Television. MyNetworkTV was created in order to give UPN and WB stations that were not mentioned as becoming CW affiliates another option besides becoming independent stations, and was also created to compete against The CW.
It was initially seen as a foregone conclusion that WLFL would be The CW's Triangle affiliate, as it was by far the stronger of the two stations in Sinclair's Triangle duopoly. Network representatives were on record as favoring the "strongest" stations among The WB and UPN's affiliate slates. However, when the new network announced its first group of stations outside the core group of
Tribune Company and CBS Corporation-owned stations, WLFL was not on the list. In February, WRDC was announced as an affiliate of MyNetworkTV. It was not until May 2, when Sinclair and The CW signed an affiliation deal for all Sinclair-operated WB affiliates not slated to join MyNetworkTV.
As a CW affiliate, WLFL aired the network's children's programming block (branded as ''
One Magnificent Morning'' since October 2014) two hours earlier than most other
Eastern Time Zone
The Eastern Time Zone (ET) is a time zone encompassing part or all of 23 states in the eastern part of the United States, parts of eastern Canada, the state of Quintana Roo in Mexico, Panama, Colombia, mainland Ecuador, Peru, and a smal ...
affiliates of The CW, from 5 to 10 a.m. As of 2016, WLFL now airs the block at the normal schedule, from 7 a.m. to noon.
Sinclair was involved in a
retransmission dispute with
Time Warner Cable, the Triangle's largest cable provider. WLFL and WRDC's original carriage agreement ended on December 31, 2010. The issue involved fees that TWC was willing to pay for programming on WLFL and WRDC. Negotiations between the two parties were extended for another two weeks and were set to expire on January 15, until an agreement was finally reached. Any blackout would, in effect, have limited access for both WLFL and WRDC to a number of cable households within the market. However, both stations are also available through satellite providers
DirecTV
DirecTV (trademarked as DIRECTV) is an American multichannel video programming distributor based in El Segundo, California. Originally launched on June 17, 1994, its primary service is a digital satellite service serving the United States. I ...
and
Dish Network along with
AT&T
AT&T Inc. is an American multinational telecommunications holding company headquartered at Whitacre Tower in Downtown Dallas, Texas. It is the world's largest telecommunications company by revenue and the third largest provider of mobile ...
's
U-Verse service.
On May 15, 2012, Sinclair and Fox agreed to a five-year affiliation agreement extension for the group's 19 Fox-affiliated stations until 2017. This included an option, that was exercisable between July 1, 2012, and March 31, 2013, for Fox parent News Corporation to buy a combination of six Sinclair-owned stations (two CW/MyNetworkTV duopolies and two standalone MyNetworkTV affiliates) in three out of four markets; WLFL and WRDC were included in the Fox purchase option, along with Sinclair stations in
Cincinnati
Cincinnati ( ) is a city in the U.S. state of Ohio and the county seat of Hamilton County. Settled in 1788, the city is located at the northern side of the confluence of the Licking and Ohio rivers, the latter of which marks the state line w ...
(
WSTR-TV), Norfolk (
WTVZ) and
Las Vegas
Las Vegas (; Spanish for "The Meadows"), often known simply as Vegas, is the 25th-most populous city in the United States, the most populous city in the state of Nevada, and the county seat of Clark County. The city anchors the Las Veg ...
(
KVCW and
KVMY).
In January 2013, Fox announced that it would not exercise its option to buy any of the Sinclair stations in the aforementioned four markets. It chose instead to purchase the
Charlotte
Charlotte ( ) is the most populous city in the U.S. state of North Carolina. Located in the Piedmont region, it is the county seat of Mecklenburg County. The population was 874,579 at the 2020 census, making Charlotte the 16th-most populo ...
CW/MyNetworkTV duopoly of
WJZY and
WMYT-TV
WMYT-TV (channel 55) is a television station licensed to Rock Hill, South Carolina, United States, serving the Charlotte, North Carolina area as an affiliate of MyNetworkTV. It is the only major commercial television station in the Charlotte mar ...
, and converted WJZY into a Fox O&O in July 2013, displacing that market's Fox affiliate
WCCB.
On January 8, 2016, Sinclair announced that
American Sports Network would launch as a dedicated, digital multicast network under the American Sports Network name with 10 stations including WLFL on January 11, 2016.
Programming
Syndicated programming
Syndicated programming on the station includes ''
Maury'', ''
Black-ish'', ''
Seinfeld'', ''
Modern Family'', ''
The Goldbergs'', and ''
The Big Bang Theory
''The Big Bang Theory'' is an American television sitcom created by Chuck Lorre and Bill Prady, both of whom served as executive producers on the series, along with Steven Molaro, all of whom also served as head writers. It premiered on CBS ...
''.
News operation
After Fox required most of its affiliates to air local newscasts in the early 1990s or face disaffiliation and after the new owners of WPTF got rid of its perpetually low-rated evening news, WLFL established a news department and launched a nightly prime time show entitled the ''Fox 22 Ten O'Clock News'' in 1992. It was the second attempt at a local news program in the 10 p.m. timeslot since an independent outlet in Fayetteville, WKFT, canceled the area's first prime time newscast back in 1989. Unlike WLFL's operation, that station's newscasts focused more on the southern parts of the Triangle market and sold advertising seen during the production specifically to those areas. It began having newscast competition in September 1995 shortly after the sign-on of WRAZ. From the start, this effort was produced by WRAL and was also seen every night. However, since WLFL's hour-long news program was firmly established in the market by that time, it remained a strong operation with a popular on-air team. After the station's switch to The WB in 1998, its nightly show became ''WB 22 News at 10''.
On August 16, 2004, WLFL's news department was downsized and converted into Sinclair's controversial ''
News Central'' operation. While local news segments and some sports reports remained based in Raleigh, the station shut down its weather department and began featuring national headlines, forecast segments and other sports coverage based out of Sinclair's company headquarters on Beaver Dam Road in
Hunt Valley, Maryland. In addition, it featured a one-minute
conservative political commentary segment called "The Point". Hosted by Sinclair's
Vice President for Corporate Relations,
Mark E. Hyman, this feature was controversial as well and a requirement of all company-owned stations with newscasts until its discontinuation in December 2006. In September 2005, WLFL's nightly broadcast was cut down to thirty minutes in an attempt to boost its anemic ratings against WRAZ.
After a fourteen-year run, the station's remaining in-house news department was closed as a result of a cost-cutting move implemented by Sinclair as well as the systematic shutdown of News Central. The last official telecast of ''WB 22 News at 10'' was on March 30, 2006, after which there was no local news on channel 22 for a short period. Former News Central sports anchor Mark Armstrong as well as WLFL news anchor and reporter Tamara Gibbs eventually joined WTVD.
On June 26, 2006, WLFL entered into a news share agreement with ABC owned-and-operated station WTVD. This resulted in the debut of a new nightly prime time newscast called ''ABC 11
Eyewitness News at 10 on WB 22''. Like the previous effort, the broadcast runs directly against the WRAL-produced newscast on WRAZ. Since establishing the arrangement, there have never been any plans announced for a weekday morning show on WLFL that would also be produced by WTVD. This is unlike WRAZ which offers a two-hour extension of WRAL's weekday morning broadcast at 7. Concurrent with its official affiliation switch to The CW on September 18, WLFL's newscast changed its name to ''ABC 11 Eyewitness News at 10 on CW 22''. On April 21, 2008, WTVD became the second station in the Triangle behind WRAL and the eighth ABC-owned station in the United States to upgrade its newscasts to high definition. The prime-time news on WLFL was included in the upgrade.
''Eyewitness News at 10'' can be seen every night for 35 minutes, and is produced in WTVD's studios on Liberty Street/
US 70 Business/
NC 98
North Carolina Highway 98 (NC 98) is a primary state highway in the U.S. state of North Carolina and a semi-urban traffic artery connecting Durham, Wake Forest, and Bunn as well as many small to medium-sized towns in the north portion ...
in Downtown Durham. In addition to those main facilities, that station also operates bureaus in Fayetteville (on Green Street) and Downtown Raleigh (on
Fayetteville Street). During weather forecast segments, WLFL features WTVD's
Doppler weather radar called` "First Alert Doppler XP". This is based at the latter's transmitter site southeast of
Garner along the
Wake County border with
Johnston County.
On June 27, 2022, it was announced on WLFL's social media accounts that the ABC 11 produced telecasts will no longer be airing and a full hour and a half of The National Desk will fill the 10 p.m. to 11:30 p.m. time slot, leaving once again WRAZ as the only local station showing news at 10 p.m.
Technical information
Subchannels
The station's digital signal is
multiplexed:
Analog-to-digital conversion
WLFL discontinued regular programming on its analog signal, over
UHF
Ultra high frequency (UHF) is the ITU designation for radio frequencies in the range between 300 megahertz (MHz) and 3 gigahertz (GHz), also known as the decimetre band as the wavelengths range from one meter to one tenth of a meter (on ...
channel 22, on February 17, 2009, four months ahead of the official date in which full-power television stations in the United States
transitioned from analog to digital broadcasts under federal mandate. It was one of three stations in the Triangle market, along with WRDC and independent station
WRAY-TV, that decided to switch on that date, even though the official transition date had been changed to June 12, 2009. Although it had an assigned digital channel that it would move to post-transition that differed from its original digital channel, WLFL continued to broadcast its digital signal on its pre-transition allocation (UHF channel 57). The station's digital signal relocated to UHF channel 27 at noon on June 12, 2009, as the station's original digital channel allocation was among the high band UHF channels (52-69) that were removed from broadcasting use as a result of the transition. Through the use of
PSIP, digital television receivers display the station's
virtual channel as its former UHF analog channel 22.
Out-of-market cable and DirecTV carriage
In recent years, WLFL has been carried on
cable in multiple areas within the
Greensboro and
Greenville media markets in
North Carolina
North Carolina () is a U.S. state, state in the Southeastern United States, Southeastern region of the United States. The state is the List of U.S. states and territories by area, 28th largest and List of states and territories of the United ...
.
On DirecTV, WLFL was previously carried in the
Wilmington market since the original CW affiliate for that market was carried on cable only.
References
External links
*
{{SBGI
Television channels and stations established in 1981
LFL
The CW affiliates
Antenna TV affiliates
TBD (TV network) affiliates
Stadium (sports network) affiliates
Sinclair Broadcast Group
1981 establishments in North Carolina