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The Rudolph Wurlitzer Company, usually referred to as simply Wurlitzer, is an American company started in Cincinnati in 1853 by German immigrant (Franz) Rudolph Wurlitzer. The company initially imported stringed, woodwind and brass instruments from Germany for resale in the United States. Wurlitzer enjoyed initial success, largely due to defense contracts to provide musical instruments to the U.S. military. In 1880, the company began manufacturing pianos and eventually relocated to North Tonawanda, New York. It quickly expanded to make
band organs Band or BAND may refer to: Places *Bánd, a village in Hungary *Band, Iran, a village in Urmia County, West Azerbaijan Province, Iran *Band, Mureș, a commune in Romania * Band-e Majid Khan, a village in Bukan County, West Azerbaijan Province, I ...
,
orchestrion Orchestrion is a generic name for a machine that plays music and is designed to sound like an orchestra or band. Orchestrions may be operated by means of a large pinned cylinder or by a music roll and less commonly book music. The sound is us ...
s, player pianos and pipe or
theatre organs A theatre organ (also known as a theater organ, or, especially in the United Kingdom, a cinema organ) is a type of pipe organ developed to accompany silent films, from the 1900s to the 1920s. Theatre organs have horseshoe-shaped arrangements o ...
popular in theatres during the days of silent movies. Wurlitzer is most known for their production of entry level pianos. During the 1960s, they manufactured Spinet, Console, Studio and Grand Pianos. Over time, Wurlitzer acquired a number of other companies which made a variety of loosely related products, including kitchen appliances, carnival rides, player piano rolls and radios. Wurlitzer also operated a chain of retail stores where the company's products were sold. As technology evolved, Wurlitzer began producing electric pianos, electronic organs and jukeboxes, and it eventually became known more for jukeboxes and vending machines, which are still made by Wurlitzer, rather than for actual musical instruments. Wurlitzer's jukebox operations were sold and moved to Germany in 1973. The Wurlitzer piano and organ brands and U.S. manufacturing facilities were acquired by the Baldwin Piano & Organ Co. (commonly called the Baldwin Piano Company) in 1988, and most piano manufacturing moved overseas. The Baldwin Co., including its Wurlitzer assets, was subsequently acquired by the
Gibson Guitar Corporation Gibson Brands, Inc. (formerly Gibson Guitar Corporation) is an American manufacturer of guitars, other musical instruments, and professional audio equipment from Kalamazoo, Michigan, and now based in Nashville, Tennessee. The company was forme ...
in about 1996. Ten years later, Gibson acquired Deutsche Wurlitzer and the Wurlitzer Jukebox and Vending Electronics trademarks, briefly reuniting Wurlitzer's best-known products under a single corporate banner in 2006. Baldwin ceased making Wurlitzer-brand pianos in 2009. Vending machines are still manufactured in Germany using the Wurlitzer name under Gibson ownership. The company ceased manufacturing jukeboxes in 2013, but still sells replacement parts. The
Rembert Wurlitzer Co. Rembert Wurlitzer Co. was a distinguished firm in New York City that specialized in fine musical instruments and bows. Founded in Europe in 1856, the Wurlitzer Co. was a world-famous musical instrument company known for its many ateliers in the Un ...
, Wurlitzer's rare and historic stringed instrument department, was independently directed by Rudolph Wurlitzer's grandson, Rembert Wurlitzer (1904–1963), from 1948 until his death in 1963. Rembert's shop on 42nd Street in New York City was a leading international center for rare and historic string instruments.


History

Franz Rudolph Wurlitzer (1831–1914), an immigrant from
Schöneck, Saxony Schöneck (also: Schöneck/Vogtl.) is a town in the Vogtlandkreis district, in the Free State of Saxony, Germany. It is situated southeast of Plauen, and north of Cheb. Schöneck is known as the biggest ski resort in the eastern part of German ...
, founded the Wurlitzer Company in Cincinnati in 1853. His sons Howard, Rudolph and Farny successively directed the company after his death. The company initially imported musical instruments from the Wurlitzer family in Germany for resale in the United States. Wurlitzer was an early American defense contractor, being a major supplier of musical instruments to the U.S. military during the American Civil War and Spanish–American War. In 1880, Wurlitzer started manufacturing its own pianos, which the company sold through its retail outlets in Chicago. In 1896, Wurlitzer manufactured its first coin-operated pianos. In the late 1800s, fairs were popular. As crowds grew and mechanical rides began to appear, there was a need for louder music. The fairground organ was developed. Eugene de Kleist of North Tonawanda, New York, was an early builder of such organs (also called " barrel organs") for use in carousels. Wurlitzer bought an interest in de Kleist's North Tonawanda Barrel Organ Factory in 1897. In 1909, Wurlitzer bought the entire operation, and he moved all Wurlitzer manufacturing from Ohio to New York. In 1909, the company began making innovative automatic harps that were more durable than European prototypes, and from 1924 to the 1930s, eight models were available. The ''"Mighty Wurlitzer"''  theatre organ was introduced in late 1910 and became Wurlitzer's most famous product. Wurlitzer theatre organs are installed around the world in theatres, museums, churches and private residences. With the onset of World War I, imports from Germany became problematic, and Wurlitzer found it necessary to increase manufacturing in the US. In the early 1930s, Wurlitzer built a new, state-of-the-art manufacturing and marketing facility in North Tonawanda, complete with employee recreation areas, showers and a cafeteria. It had two landscaped avenues which fanned out over the area in front of the factory, creating a park and parkway setting off of Niagara Falls Boulevard. Some tree and lamp post installations, laid diagonal, remain to mark these roads. The growing company held its first annual Convention of associated businesses in Buffalo, New York at the Statler Hotel in September of 1937, complete with a three day program of events and a parade. The surviving complex, particularly the central front tower building and main entrance hall, is now a National Historic Landmark. Wurlitzer abandoned production of nickelodeons but continued to manufacture the music rolls for player piano music through a wholly owned subsidiary called the Endless Roll Music Company. Wurlitzer also assumed production of Lyric brand radios from the All American Mohawk Radio Company in Chicago. Lyric radios were a high-end console radio, which retailed for as much as $425 in 1929 (approximately $5,800 in 2014 dollars). In addition to business acquisitions, Wurlitzer entered into several joint ventures with James Armitage, George Herschell, and other businessmen from the area. He constructed a separate plant at Goundry and Oliver Streets in downtown North Tonawanda specializing in short production runs to manufacture organs and
hurdy-gurdies The hurdy-gurdy is a string instrument that produces sound by a hand-crank-turned, rosined wheel rubbing against the strings. The wheel functions much like a violin bow, and single notes played on the instrument sound similar to those of a vio ...
for amusement parks, circuses, roller rinks and carnival midways. Amusement rides, particularly
carousel A carousel or carrousel (mainly North American English), merry-go-round (List of sovereign states, international), roundabout (British English), or hurdy-gurdy (an old term in Australian English, in South Australia, SA) is a type of amusement ...
s, were assembled at the facility. Circa 1933, the Wurlitzer name gradually became more associated with jukeboxes than with musical instruments. In 1942, organ production at the North Tonawanda factory ceased and production was shifted to the manufacture of bomb
proximity fuses A proximity fuze (or fuse) is a fuze that detonates an explosive device automatically when the distance to the target becomes smaller than a predetermined value. Proximity fuzes are designed for targets such as planes, missiles, ships at sea, ...
for World War II. After the war, normal production efforts resumed but with more focus on radios, jukeboxes and small electronic organs for private homes. The Rivera Theatre, also in North Tonawanda, possesses one of these historic organs as well as Shea's Performing Arts Center in Buffalo, New York. Among Wurlitzer's electronic instruments, beginning with electrostatic reed organs in 1947, the most important have been the fully electronic organs, especially the two-manual-and-pedals spinet type (from 1971 with synthesizer features) for domestic use. In the mid-1950s, Wurlitzer began manufacturing portable
electric piano An electric piano is a musical instrument which produces sounds when a performer presses the keys of a piano-style musical keyboard. Pressing keys causes mechanical hammers to strike metal strings, metal reeds or wire tines, leading to vibrations ...
s. Rembert Wurlitzer (1904–1963) independently directed the firm's violin department from 1949 until his death in 1963, building it into a leading international center for rare string instruments. In the 1960s, Wurlitzer ventured into new instrument markets. In 1964, Wurlitzer bought the rights, registered trademarks, copyrights, patents, engineering records and factory of the Henry C.
Martin Band Instrument Company The Martin Band Instrument Company was a musical instrument manufacturer in Elkhart, Indiana. The firm produced band instruments, including trumpets, cornets, fluegelhorns, trombones, and saxophones from 1908 through the 1960s. The brand was acqu ...
, which manufactured brass wind instruments in Elkhart, Indiana (not to be confused with the C.F. Martin & Company guitar maker). In 1967, Wurlitzer entered the guitar market as the sole distributor of Holman-Woodell guitars, which were originally sold under the Wurlitzer brand (see Electric guitars, below). Wurlitzer then switched to an Italian guitar maker, Welson, before abandoning guitar sales altogether in 1969. While original Wurlitzer jukeboxes sold well, technology soon outpaced Wurlitzer. By the 1950s, other companies dominated the jukebox market. Wurlitzer sold its Martin rights to LeBlanc in 1971, to focus on its core markets with pianos and jukeboxes. In 1973, Wurlitzer sold its jukebox brand to a German company and closed the North Tonawanda factory. The former Wurlitzer complex today hosts a business park, contractors' supply store, storage, offices, restaurants and a Platter's Chocolate factory. Piano and organ manufacturing continued in Mississippi and Arkansas factories for several years. The Baldwin Piano Company purchased Wurlitzer's piano-making assets and brand in 1988. Subsequently, the
Gibson Guitar Corporation Gibson Brands, Inc. (formerly Gibson Guitar Corporation) is an American manufacturer of guitars, other musical instruments, and professional audio equipment from Kalamazoo, Michigan, and now based in Nashville, Tennessee. The company was forme ...
acquired Baldwin and operated it as a wholly owned subsidiary. Meanwhile, Gibson acquired Deutsche Wurlitzer Jukebox and Electronics Vending brand in 2006, briefly bringing the primary Wurlitzer product lines back under one owner. However, Baldwin stopped using the Wurlitzer name on pianos by the end of 2009. Gibson now uses the Wurlitzer brand name exclusively for jukeboxes and vending machines. Wurlitzer continues to manufacture jukeboxes and vending machines at its factory in Hullhorst, Germany. Wurlitzer headquarters are located in Hullhorst, and it has distribution and sales offices in Gurnee, Illinois and Oxfordshire, England.


Products


Acoustic pianos

Beginning in about 1880, Wurlitzer built a full line of upright and grand pianos. In 1914, Wurlitzer became the sole distributor of Melville Clark Pianos and in 1919 acquired the Melville Clark company. Wurlitzer continued to manufacture pianos at the Clark factory in DeKalb, Illinois under the Melville Clark name. Other brands which have been manufactured by Wurlitzer are Apollo, De Kalb, Julius Bauer, Farney, Kingston, Kurtzman, Merrium, Schaff Bros. and Underwood. Wurlitzer excelled in piano design. It developed the "Pentagonal Soundboard", "Tone crafted hammers", and other unique innovations to help its pianos produce a richer, fuller tone. In 1935, it was one of the first manufacturers to offer the spinet piano to the mass market. This 39-inch high piano was an instant sensation. The spinet came at an opportune time, when many Americans could not afford a full upright or grand.


Butterfly grand pianos

In the mid thirties, Wurlitzer unveiled a line of symmetrical grand pianos, or "Butterfly" grands. At this point in Wurlitzer history, all piano manufacturing was exclusively in DeKalb, Illinois. Models ranged from the Student Butterfly having 44 keys, to the 88 key Deluxe Art Deco Streamline Model 1411. Model 1411 had many innovative patented features. A quartet of raised banding around the body were actually functional sound port slots that radiate all the way around the case, allowing sound to escape the cabinet with the lids closed. The most notable feature was the symmetrical lids that opened like butterfly wings. These lids open to reveal a secondary ported removable inner lid. These lids are decoratively cut out to allow the sound to ring out via a large F hole, similar to a violin, as well as multiple radial slots along the outer edge. Another design innovation was the "Tone Amplifier". The device consists of a metal flat bar between the piano rim, running under the bass bridge to a fixed point on the soundboard, designed to bring out the tone on a smaller piano. A screw mechanism on top of the bridge allowed adjustment of the tonal output. Wurlitzer made at least three different versions of the 73 key model butterfly. Each had variations in appointments, such as legs, lyres, and sheet music stands.


Band organs

After the United States Government imposed high import tariffs on street and fairground organ importation in 1892, Wurlitzer began producing mechanical organs. Most were small barrel organs, playing from a pinned barrel and powered by either steam or cranked by hand. Many of these organs have cases finished in dark (and sometimes black) wood, with gold incised designs, not unlike those of the European manufacturers of barrel organs. As parts were not subject to import tariffs, almost all Wurlitzer band organs are copied from designs by European manufacturers. For example, the style 104 and style 105 were copied from a Gebrüder Bruder barrel organ. The style 146 was identical copied from Brüder's model 79 fairground organ, except that the side wings (portions of the façade concealing the drums) were removed. The style 157 was copied from a
Gavioli Gavioli & Cie were a Franco– Italian organ builder company that manufactured fairground organs in both Italy and later France. History Gavioli was founded in 1806 in Cavezzo, Italy, by Giacomo Gavioli (1786–1875). Giacamo's hobby was the de ...
special style of organ (only 2 or 3 of this style of organ are known to exist; the former organ at Dorney Park & Wildwater Kingdom was one, but it was destroyed in a fire). And, the style 165 is copied from the Gebrüder Bruder "Elite Apollo Orchester." As demand for organs grew from the fairground operators, Wurlitzer was approached by Eugene de Kleist, an-ex employee of
Limonaire Frères Limonaire Frères were an amusement ride, street organ and fairground organ builder, based in Paris, France, during the 19th and early 20th century. History 1839 to 1886 Started by the Limonaire brothers Joseph and Antoine in 1839, as piano and ...
and the founder of the North Tonawanda Barrel Organ Factory. After de Kleist developed the tonophone for the company, which won a gold medal at the 1901 Pan-American Exposition, Wurlitzer invested in his company. Wurlitzer bought de Kleist's interest in the business in 1909 and assumed operation of the North Tonawanda factory. The new company invested in new technology, resulting in the adoption of electric motors, and the music source was changed from pinned barrels to perforated paper rolls similar to a player piano roll. Some medium to larger organs such as the style 153, style 157 and style 165 have duplex roll frames, on which one roll plays while the other rewinds, allowing for continuous music. Each paper roll contained about 10 songs. During the Great Depression this was changed to 6 longer songs to save money on arranging. The only substantial changes between the Wurlitzer U.S.-made organs and the European originals they copied is that the Wurlitzer models operated on Wurlitzer's unique roll scale. These included the 41-note style 125 roll (used by styles 103, 104, 105, 106, 125, and 126), the wider 46-note 150 roll (used by styles 145, 146, 147, 148, 150, and 153), or the still wider 75-note 165 roll (used by styles 157, 163, 164, 165, 166, and 175). Due to Wurlitzer's success and domination of the market, many smaller American manufacturers adopted scales similar to Wurlitzer's. Wurlitzer abandoned production of band organs and nickelodeons in 1939 but continued to manufacture the paper music rolls through a wholly owned subsidiary called the Endless Roll Music Company. In addition to manufacturing band organs, Wurlitzer also converted band organs made by other companies to their roll scales. This generally resulted in the converted organ having an expanded musical library due to the vast amount of available Wurlitzer music rolls. However, these conversions sometimes required modifications to the organ's pipes and could permanently change the sound of the converted organ. The production of Wurlitzer organs ceased in 1939, the last organ to leave the factory being a style 165 organ in a 157 case (done because Wurlitzer had an extra 157 case remaining in the factory and the owner didn't mind the change). During the Great Depression leading up to the end of production, various cost-cutting measures were made, such as the substitution of brass horn and trumpet pipes for ones made of wood (though arguably the change from brass to wood may have been due to the shrill sound produced by the brass pipes which some people may have found unpleasant; wood pipes produced a mellower sound). Some orchestrions made by the company can be found at
Clark's Trading Post Clark's Bears, named Clark's Trading Post until 2019, is a visitor attraction in Lincoln, New Hampshire, United States, in the White Mountains. It is known for its trained bears and for the White Mountain Central Railroad, a 30-minute, steam-po ...
, Lincoln, New Hampshire, the Music Hall,
Nevada City, Montana Nevada City ( ) is an unincorporated community in Madison County, Montana, United States. In the 1880s, it was one of the two major centers of Commerce in what was known as one of the "Richest Gold Strikes in the Rocky Mountain West", sharing thi ...
, and the
Jasper Sanfilippo Jasper B. Sanfilippo, Sr. (born Gaspare Baratta Sanfilippo March 26, 1931 – January 28, 2020) was an Illinois-based businessman, industrialist and philanthropist. Early life and education Jasper Sanfilippo was born in Chicago, Illinois in Mar ...
Collection at Victorian Palace,
Barrington Hills, Illinois Barrington Hills is a village located about northwest of Chicago in the U.S. state of Illinois. Per the 2020 census, the population was 4,114. It straddles approximately over four counties, Cook, Kane, Lake, and McHenry. The Village of Barrin ...
.


Nickelodeons and player pianos

Wurlitzer, starting around 1900 until circa 1935 produced nickelodeon pianos, or coin pianos, which are electrically operated player pianos that take coins to operate, like a jukebox. The company produced various models of nickelodeons, such as the early Wurlitzer Mandolin Quartette – Wurlitzer's alternative to the Regina Sublima Piano. This machine has a reiterating piano with mandolin attachment along with an accompanying piano. They later introduced the Wurlitzer A.P.P. roll; a universal roll to be used on all subsequent Wurlitzer nickelodeons. Models such as the B(X), C(X), D(X) and I(X) use this roll. Wurlitzer also produced an automatic roll changer system so when a roll finished rewinding another was put on in a carousel-like system. An 'X' at the end of a model number indicates that model was fitted with a roll changer. Records indicate Wurlitzer sold player piano mechanisms to other manufacturers who installed Wurlitzer components in their own pianos and sold them under other brand names. One example is the Milner player piano company. Milner pianos were built in Cincinnati at a time consistent with Wurlitzer's presence there. Company records suggest Wurlitzer acquired the Milner company in addition to the several other companies acquired by Wurlitzer over the years, but it is possible that Milner may have simply used Wurlitzer components in their own product.


Theatre organs

Perhaps the most famous instruments Wurlitzer built were its
pipe organ The pipe organ is a musical instrument that produces sound by driving pressurized air (called ''wind'') through the organ pipes selected from a keyboard. Because each pipe produces a single pitch, the pipes are provided in sets called ''ranks ...
s (from 1914 until 1943), which were installed in theatres, homes, churches, and other venues. These were marketed as ''The Mighty Wurlitzers''. Englishman Robert Hope-Jones, considered the inventor of the theatre organ, had developed a concept of the organ as a "one man orchestra" to accompany
silent movie ''Silent Movie'' is a 1976 American satirical comedy film co-written, directed by and starring Mel Brooks, released by 20th Century Fox in the summer of 1976. The ensemble cast includes Dom DeLuise, Marty Feldman, Bernadette Peters, and Sid Cae ...
s. Hope-Jones's concept was based on two principles: * That a
pipe organ The pipe organ is a musical instrument that produces sound by driving pressurized air (called ''wind'') through the organ pipes selected from a keyboard. Because each pipe produces a single pitch, the pipes are provided in sets called ''ranks ...
should be able to imitate the instruments of an orchestra * That the console should be detachable from the
organ Organ may refer to: Biology * Organ (biology), a part of an organism Musical instruments * Organ (music), a family of keyboard musical instruments characterized by sustained tone ** Electronic organ, an electronic keyboard instrument ** Hammond ...
. Among his sound innovations were a kind of
electro-pneumatic action The electro-pneumatic action is a control system by the mean of air pressure for pipe organs, whereby air pressure, controlled by an electric current and operated by the keys of an organ console, opens and closes valves within wind chests, allowing ...
, the '' Diaphone'' and the modern ''
Tibia Clausa A Tibia Clausa is a type of pipe organ pipe. It is a large-scale, stopped wood flute pipe, usually with a leathered lip. The rank was invented by Robert Hope-Jones. Tibia Clausas provides the basic foundation tone of the organ with few overtones or ...
'' with its strong 8′ flute tone. The Tibia Clausa eventually became a staple of theater organs. Hope-Jones organs were also noted for such innovations as ''stopkeys'' instead of ''drawknobs'' and very high wind pressures of 10″–50″ to imitate orchestral instruments. He also used a system of unification, which multiplied considerably the number of stops relative to the number of ranks. Between 1887 and 1911 his company employed 112 workers at its peak, producing 246 organs. But shortly after merging his organ business with Wurlitzer, he committed suicide in 1914 in Rochester, New York, frustrated by his new association with the Wurlitzer company, it is said. Moving the business to their North Tonawanda Barrel Organ Factory, from 1914 to 1942, Wurlitzer built over 2,243 pipe organs: 30 times the rate of Hope-Jones company, and more theatre organs than the rest of the theatre organ manufacturers combined. A number were shipped overseas, with the largest export market being the United Kingdom. The first of these theatre pipe organ to be shipped to the United Kingdom was dispatched from the North Tonawanda factory on 1 December 1924. It opened at its first location – The Picture House in Walsall, at the end of January 1925. This particular instrument (Britain's oldest Wurlitzer organ) is now located at the Congregational Church in Beer, Devon. Regular concerts and shows are hosted on the Beer Wurlitzer. The largest Wurlitzer organ originally built (in terms of pipes), was the four-
manual Manual may refer to: Instructions * User guide * Owner's manual * Instruction manual (gaming) * Online help Other uses * Manual (music), a keyboard, as for an organ * Manual (band) * Manual transmission * Manual, a bicycle technique similar to ...
/ 58-rank (set of pipes) instrument at
Radio City Music Hall Radio City Music Hall is an entertainment venue and Theater (structure), theater at 1260 Sixth Avenue (Manhattan), Avenue of the Americas, within Rockefeller Center, in the Midtown Manhattan neighborhood of New York City. Nicknamed "The Showplac ...
in New York City. The Music Hall instrument is actually a concert instrument, capable of playing a classical as well as non-classical repertoire. It, along with the organ at the Paramount Theatre in Denver Colorado are the only Wurlitzer installations still in use that have dual consoles. While Denver's is the typical "master-slave" system, Radio City is the only surviving original Wurlitzer installation to have two identical and completely independent consoles playing the same organ. Both instruments have been substantially altered in more recent years. 5-Manual theatre organ consoles are extremely rare, and only three were built by Wurlitzer: * Opus 1351 (28 ranks), originally installed in the Michigan Theatre, in Detroit. The organ was removed in 1956 and is now installed in a private residence in
Racine, Wisconsin Racine ( ) is a city in and the county seat of Racine County, Wisconsin, United States. It is located on the shore of Lake Michigan at the mouth of the Root River. Racine is situated 22 miles (35 km) south of Milwaukee and approximately 60 ...
. Six additional ranks were added, to make it a 34-rank. * Opus 1587 (21 ranks), originally installed in the Marbro Theatre, in Chicago. It is now installed at the Providence Performing Arts Center in Rhode Island. * Opus 1942 (21 ranks), originally installed in the Paradise Theatre, in Chicago. Two other instruments presently have five-manual Wurlitzer-styled consoles, although they were not built by Wurlitzer but were either custom-built or created by combining two smaller Wurlitzer consoles: * Opus 2129, now installed in Salt Lake City. Opus 2129 originally had a slave console, and the 5-manual console was created by combining the two original consoles. * Opus 1571, originally built as a 4-manual instrument; it was expanded to a 5-manual and is part of the
Place de la Musique The Sanfilippo Place de la Musique is a private museum in Barrington Hills, Illinois, United States, known for its collection of antique music machines, including phonographs, player pianos, fairground and band organs, calliopes, and a large theate ...
collection, at the
Jasper Sanfilippo Jasper B. Sanfilippo, Sr. (born Gaspare Baratta Sanfilippo March 26, 1931 – January 28, 2020) was an Illinois-based businessman, industrialist and philanthropist. Early life and education Jasper Sanfilippo was born in Chicago, Illinois in Mar ...
residence. The console was custom-built for this installation, and was patterned after the original Paradise Theatre 5-manual console. Wurlitzer organs still in their original locations (although perhaps altered) include: *
Alabama Theatre The Alabama Theatre is a movie palace in Birmingham, Alabama. It was built in 1927 by Paramount's Publix Theatre chain as its flagship theater for the southeastern region of the United States. Seating 2,500 people at the time, it was the larg ...
, Birmingham, Alabama * Bardavon 1869 Opera House, Poughkeepsie, New York * Beacon Theatre, New York City *
Byrd Theatre The Byrd Theatre is a cinema in the Carytown neighborhood of Richmond, Virginia. It was named after William Byrd II, the founder of the city. The theater opened on December 24, 1928 to much excitement and is affectionately referred to as "Richmon ...
,
Richmond, Virginia (Thus do we reach the stars) , image_map = , mapsize = 250 px , map_caption = Location within Virginia , pushpin_map = Virginia#USA , pushpin_label = Richmond , pushpin_m ...
* California Theatre, San Bernardino, California *
The Capitol, Melbourne The Capitol is an historic theatre on Swanston Street in the central business district (CBD) of Melbourne, Victoria, Australia. Opened in 1924 as part of the Capitol House building, the art deco theatre was designed by American husband and wife ...
,
Australia Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, sma ...
* Castro Theatre, San Francisco The original Castro Organ was a Robert Morton and is possibly now in Lodi, California. The second Castro Organ, installed by Richard Taylor in 1982, was removed in November 2015 because of upkeep costs and will be replaced by a pipe/digital hybrid. * Chicago Theatre, Chicago *
Coleman Theatre The Coleman Theatre is a historic performance venue and movie house located on historic U.S. Route 66 in Miami, Oklahoma. Built in 1929 for George Coleman, a local mining magnate, it has a distinctive Spanish Colonial Revival exterior, and an elab ...
, Miami, Oklahoma * Collège Claparède, Geneva * Orpheum Theatre, Omaha, Nebraska *
Egyptian Theatre Egyptian-style theatres are based on the traditional and historic design elements of Ancient Egypt. The first Egyptian Theatre to be constructed in the US – which inspired many of the identically-named theatres that followed it – was Graum ...
, Coos Bay, Oregon *
Fargo Theatre The Fargo Theatre is an art deco movie theater in downtown Fargo, North Dakota, United States. Construction on the building began in the fall of 1925 and the theatre opened on March 15, 1926. It was restored in 1999 to its historic appearance an ...
,
Fargo, North Dakota Fargo ( /ˈfɑɹɡoʊ/) is a city in and the county seat of Cass County, North Dakota, United States. According to the 2020 census, its population was 125,990, making it the most populous city in the state and the 219th-most populous city in ...
* Fox Theatre, Detroit * Fox Theatre, St. Louis * Fox Theatre, Tucson (the original organ was sold for parts in the 1950s; a 1922 four-manual, 27 rank model was donated to the theatre, restored, and returned to service in 2019) * Gaumont Cinema, Kilburn, London * Granada Cinema, Tooting, London * Grand Lake Theater, Oakland, California The original "Fox Grand Lake" organ Wurlitzer removed by Dr. Bell in 1963, Ernie Wilson & Crew installed another "composite" organ in Grand Lake in 1983, since then the composite organ has been modified to present configuration. * Greenfield Theater, Milwaukee *
Kentucky Theatre The Kentucky Theatre is an historic cinema in downtown Lexington, Kentucky, United States, that first opened in October 1922. The building is currently owned by the ''Lexington-Fayette Urban County Government'' and leased to a non-profit that sho ...
,
Lexington, Kentucky Lexington is a city in Kentucky, United States that is the county seat of Fayette County, Kentucky, Fayette County. By population, it is the List of cities in Kentucky, second-largest city in Kentucky and List of United States cities by popul ...
* Lincoln Theatre, Mount Vernon, Washington *
Lorain Palace Theatre In the town of Lorain, Ohio, Lorain, Ohio, located just west of Cleveland, Ohio, Cleveland, the 1,720-seat Lorain Palace Theatre first opened in 1928. It was the first motion picture theater in Ohio to show a talking motion picture. The opening ...
,
Lorain, Ohio Lorain () is a city in Lorain County, Ohio, United States. The municipality is located in northeastern Ohio on Lake Erie, at the mouth of the Black River, about 30 miles west of Cleveland. As of the 2020 census, the city had a population of 65 ...
* Meyer Theatre,
Green Bay, Wisconsin Green Bay is a city in the U.S. state of Wisconsin. The county seat of Brown County, it is at the head of Green Bay (known locally as "the bay of Green Bay"), a sub-basin of Lake Michigan, at the mouth of the Fox River. It is above sea lev ...
* Mount Baker Theatre, Bellingham, Washington * New Gallery, London * Old Town Music Hall,
El Segundo, California El Segundo ( , ; ) is a city in Los Angeles County, California, United States. Located on Santa Monica Bay, it was incorporated on January 18, 1917, and is part of the South Bay Cities Council of Governments. The population was 16,731 as of th ...
* Opera House,
Blackpool Blackpool is a seaside resort in Lancashire, England. Located on the North West England, northwest coast of England, it is the main settlement within the Borough of Blackpool, borough also called Blackpool. The town is by the Irish Sea, betw ...
– The last Wurlitzer shipped to the UK from the Wurlitzer Factory. * Orpheum Theatre, Memphis, Tennessee * Orpheum Theatre, Sioux City, Iowa * The Orpheum, Vancouver * Paramount Theatre, Brooklyn, now LIU
Schwartz Athletic Center Schwartz may refer to: *Schwartz (surname), a surname (and list of people with the name) *Schwartz (brand), a spice brand *Schwartz's, a delicatessen in Montreal, Quebec, Canada *Schwartz Publishing, an Australian publishing house *"Danny Schwartz" ...
* Paramount Theatre,
Cedar Rapids Cedar Rapids () is the second-largest city in Iowa, United States and is the county seat of Linn County. The city lies on both banks of the Cedar River, north of Iowa City and northeast of Des Moines, the state's capital and largest city. ...
* Denver Paramount Theatre, Denver * Paramount Theatre, Seattle * Plaza Theatre, El Paso, Texas * Providence Performing Arts Center, Providence, Rhode Island *
Radio City Music Hall Radio City Music Hall is an entertainment venue and Theater (structure), theater at 1260 Sixth Avenue (Manhattan), Avenue of the Americas, within Rockefeller Center, in the Midtown Manhattan neighborhood of New York City. Nicknamed "The Showplac ...
, New York City *
Riviera Theatre The Riviera Theatre is a concert venue located on the north side of Chicago, Illinois, United States. About Built in 1917, it was designed by Rapp and Rapp for the Balaban & Katz theatre chain run by A. J. Balaban, his brother Barney Balaba ...
, North Tonawanda, New York * Samuel S. Fleisher Art Memorial, Philadelphia * SIFF Cinema Egyptian, Seattle * Shea's Theatre, Buffalo, New York *
Stadium Theatre The Stadium Theatre Performing Arts Centre & Conservatory is a historic movie theater and concert venue and commercial building at 28 Monument Square in Woonsocket, Rhode Island. The complex consists of two connected sections, one housing the the ...
, Woonsocket, Rhode Island * Stanford Theatre, Palo Alto, California (Possibly not an original installation) * Tampa Theatre, Tampa, Florida *
Tennessee Theatre The Tennessee Theatre is a movie palace in downtown Knoxville, Tennessee. The theater was built in 1928 in the 1908 Burwell Building, considered Knoxville's first skyscraper. The theater and Burwell Building were added to the National Register ...
, Knoxville, Tennessee * Tivoli Theatre, Chattanooga, Tennessee * Tower Ballroom, Blackpool *
Tuschinski Theatre The Koninklijk Theater Tuschinski (English: Royal Theater Tuschinski) is a movie theatre in Amsterdam, Netherlands, near Rembrandtplein. History The theater was founded by Abraham Tuschinski, together with his brothers-in-law Hermann Gerschtan ...
, Amsterdam *
Virginia Theatre The August Wilson Theatre (formerly the Guild Theatre, ANTA Theatre, and Virginia Theatre) is a Broadway theater at 245 West 52nd Street in the Theater District of Midtown Manhattan in New York City. Opened in 1925, the theater was designed b ...
, Champaign, Illinois *
Weinberg Center The Weinberg Center is a 1,143-seat theater building located in Frederick, Maryland. It holds various showings of music, theater, films, studio screenings, conventions, weddings, business meetings, television and commercial location shoots a ...
, Frederick, Maryland Another example of the large-scale Mighty Wurlitzer can be found in the
Berlin Musical Instrument Museum The Berlin Musical Instrument Museum (german: Musikinstrumenten-Museum Berlin) is located at the Kulturforum on Tiergartenstraße in Berlin, Germany. The museum holds over 3,500 musical instruments from the 16th century onward and is one of the ...
. Werner Ferdinand von Siemens purchased the large four-manual, 16-rank Mighty Wurlitzer Style 250 special in 1929 and installed it in the Siemens Concert Hall in August of that year. At the end of World War II the organ and the concert hall became property of the German government. The Mighty Wurlitzer survived the war, but was seriously damaged in 1962 by a fire caused by a careless cigarette. From February to December 1963 Marvin E. Merchant, a U.S. soldier stationed in Berlin, repaired the organ at his own expense. In 1982, the government gave the instrument to the Staatliches Institut für Musikforschung Preußischer Kulturbesitz. Eberhard Friedrich Walcker GmbH & Co. completely restored and installed it in the museum in 1984 where it remains today and is played every Saturday at noon. In 1955, a group of enthusiasts met in the dining room of
Richard Simonton Richard Simonton (1915–1979), also known under the pseudonym Doug Malloy, was a Hollywood businessman and entrepreneur, known for his involvement in the Hollywood community, his rescue of the steamboat ''Delta Queen'', his work in preserving th ...
, an early investor of Muzak and formed the ''American Theatre Organ Enthusiasts'' (ATOE) to preserve remaining theatre organs, including those by other builders, such as Morton,
Möller Moller, Möller, Møller or von Möller is a surname. Notable people with the surname include: *Adolf Möller, German olympic rower *Ale Möller, Swedish musician and composer *Alex Möller, German politician *Andreas Möller, German footballer *A ...
,
Kimball Kimball may refer to: People *Kimball (surname) * Kimball (given name) Places Canada * Kimball, Alberta United States * Kellogg, Iowa, formerly known as Kimball * Kimball, Kansas * Kimball, Minnesota * Kimball, Nebraska, a city * Kimball, South ...
,
Marr and Colton The Marr & Colton Company was a producer of theater pipe organs, located in Warsaw, New York. The firm was founded by David Jackson Marr and John J. Colton. The company built between 500 and 600 organs for theatres, churches, auditoriums, radio st ...
, Barton, and
Kilgen Kilgen was a prominent American builder of organs which was in business from the mid-19th to the mid-20th century. History The Kilgen family The Kilgen family's history of organ making supposedly dates to the 17th century, when Sebastian Kilgen, ...
. The ATOE is now known as the American Theatre Organ Society (ATOS). A similar society formed in the UK in 1952 known as the
Cinema Organ Society The Cinema Organ Society (COS) was founded in 1952 by Hubert Selby and Tony Moss for those interested in organ music as entertainment. The aim of the society is to preserve and promote the presentation of these wonderful instruments for the enjoy ...
.


Wurlitzer Style Designations

from ''The Wurlitzer Pipe Organ, an illustrated history'' by David L. Junchen, edited by Jeff Weiler


Jukeboxes

The Wurlitzer was the iconic jukebox of the Big Band era, to the extent that Wurlitzer came in some places to be a generic name for any jukebox. (In Hungarian, "wurlitzer" still means "jukebox", for example – despite Hungarian only using the letter W for words of foreign origin). Wurlitzer's success was due to a first rate marketing department (headed by future Indiana Senator
Homer Capehart Homer Earl Capehart (June 6, 1897 – September 3, 1979) was an American businessman and politician from Indiana. After serving in the United States Army during World War I, he became involved in the manufacture of record players and other produc ...
), the reliable Simplex record changer, and the designs of engineer Paul Fuller who created many cabinet styles in the "light-up" design idiom. Another significant factor contributing to Wurlitzer's success was the end of Prohibition in 1933 and the resulting increase in the market for coin-operated music machines in bars and dance halls. Wurlitzer's original jukeboxes played only ten 78-rpm records, one side only, later expanded to 24. With the advent of smaller 45 rpm records, Wurlitzer was beat to the punch by Seeburg mechanisms which could play both sides of 50 different records, yielding 100 song choices. Although Wurlitzer ceded the crown of industry leader to rival Seeburg in the 1950s, Fuller's designs are so emblematic of jukeboxes in general that 1940s era Wurlitzers are often used to invoke the Rock n' Roll period in films and television. Wurlitzer struggled on for 20 years or so and made one final effort to keep its jukebox business viable with a nostalgic 1971 model called the "1050." The model didn't sell well and only 1,600 units were produced. The jukebox line was sold to a German company in 1973. Already in 1960 Wurlitzer founded a wholly owned subsidiary in Hullhorst, Germany, the DEUTSCHE WURLITZER GMBH, which was building electronic organs, vending machines, mostly cigarette vendors, and jukeboxes for the European market. Deutsche Wurlitzer was at that time a major factor in Europe for vending machines and coin-operated phonographs, the internal word for jukeboxes. In 1974 when Wurlitzer in the US ceased to build jukeboxes, Deutsche Wurlitzer continued and served the European markets and partly also the USA by own distributors. Deutsche Wurlitzer GmbH was sold in 1985 to the Australian "Nelson Group of Companies, based in Sydney, NSW, Australia. As it is said below Gibson Guitar Corporation bought Deutsche Wurlitzer by acquiring Baldwin Piano Company, who bought the US Wurlitzer company before. The Australian owned German company continued to manufacture vending machines and jukeboxes and was acquired by Gibson Guitar around 2008. Reason was, that the major shareholder of the Gibson Group would not like the German company to have the right to use the WURLITZER name and logo. 2013 Deutsche Wurlitzer went out of business and the remaining part was sold to German investors. A try to continue with products and a new name was not successful. Jukeboxes bearing the Wurlitzer name were in production until the company ceased manufacturing in 2013. The Gibson Guitar Corporation acquired the German jukebox and vending machine manufacturer that made them in 2006. The more recent models are able to play CDs.


Electric pianos

From 1955 to 1982 the company also produced the Wurlitzer electric piano series, an electrically amplified piano variant.


Electric guitars

In 1966, music store owner Howard Holman used his contacts at the Martin Band Instrument Company, owned by Wurlitzer at that time, to convince Wurlitzer to distribute a line of electric guitars manufactured by Holman's start-up company in Kansas. Wurlitzer became the sole distributor of guitars made by the Holman-Woodell Company of Neodesha, Kansas. The guitar labels reflected Wurlitzer's Elkhart, Indiana, location, but with the exception of a handful of prototypes made above Holman's music store in Independence, Kansas, the guitars themselves were built in a small two-story building on Main Street in Neodesha. Three models were available: the Cougar, Wildcat and Gemini, all of which were functionally similar but featured different body shapes. The majority of the Kansas-made instruments were six-string guitars, with only a handful of basses being manufactured. Distinguishing features of the first Wurlitzer branded guitars are the "W"-shaped cut-out in the tremolo mounting plate and the Rock/Jazz selection rocker switch above each pick-up. Another feature of the earliest Wurlitzer electrics was that they were wired for stereo output. In 1967, Wurlitzer ceased its affiliation with the Holman-Woodell Company, possibly due to problems with the finish on Holman-Woodell guitars which resulted in many instruments being returned to the factory. Beginning in 1967, Wurlitzer-branded guitars were manufactured by Welson in Italy, and the Wurlitzer line expanded to include semi-hollow body electric as well as acoustic guitars. Wurlitzer continued to distribute Welson-made guitars under the Wurlitzer name until 1969 when Wurlitzer stopped selling guitars under its own brand name.


See also

; Organs & keyboards * Theatre organ ** Robert Hope-Jones **
Wurlitzers in the United Kingdom A number of Wurlitzer theatre organs were imported and installed in the United Kingdom in the period from 1925 to just before the Second World War (1939–45). The first Wurlitzer theatre organ shipped to the UK was dispatched on 1 December 192 ...
* Band organ ** North Tonawanda Barrel Organ Factory ** List of Wurlitzer Band Organs * Electrostatic musical instrument **
Orgatron An electric organ, also known as electronic organ, is an electronic keyboard instrument which was derived from the harmonium, pipe organ and theatre organ. Originally designed to imitate their sound, or orchestral sounds, it has since developed ...
(electrostatic reed organ) ** Wurlitzer electric piano ; String instruments * Electric guitar *
Rembert Wurlitzer Co. Rembert Wurlitzer Co. was a distinguished firm in New York City that specialized in fine musical instruments and bows. Founded in Europe in 1856, the Wurlitzer Co. was a world-famous musical instrument company known for its many ateliers in the Un ...
(string instruments) ; others * Jukebox **
Homer E. Capehart Homer Earl Capehart (June 6, 1897 – September 3, 1979) was an American businessman and politician from Indiana. After serving in the United States Army during World War I, he became involved in the manufacture of record players and other produc ...
* Drum machine ; Current owner *
Gibson Guitar Corporation Gibson Brands, Inc. (formerly Gibson Guitar Corporation) is an American manufacturer of guitars, other musical instruments, and professional audio equipment from Kalamazoo, Michigan, and now based in Nashville, Tennessee. The company was forme ...
** Baldwin Piano Company


References


External links

; Official sites
Wurlitzer Jukeboxes

Deutsche-Wurlitzer USA
; Archive sites
Wurlitzer Band Organs

Wurlitzer Guitar history

Wurlitzer Butterfly Piano Registry Project
; Directory search
Wurlitzer
at the
Open Directory Project DMOZ (from ''directory.mozilla.org'', an earlier domain name, stylized in lowercase in its logo) was a multilingual open-content directory of World Wide Web links. The site and community who maintained it were also known as the Open Directory ...
{{Authority control Manufacturing companies based in Cincinnati Musical instrument manufacturing companies of the United States North Tonawanda, New York 1853 establishments in Ohio Manufacturing companies established in 1853 1988 mergers and acquisitions