WLVX (107.1 FM) is a

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

licensed to

Greenville, Pennsylvania Greenville is a borough with home rule status in northwestern Mercer County, Pennsylvania, United States. Located along the Shenango River, it lies roughly 80 miles from both Pittsburgh and Cleveland. It is 1.89 square miles in area, and had a ...

. It operates 24 hours per day, 7 days per week at 2,100

watt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James Wa ...

s. The station is owned by

Educational Media Foundation Educational Media Foundation (formerly EMF Broadcasting, abbreviated EMF) is an American nonprofit Christian media ministry based in Franklin, Tennessee, a suburb of Nashville. EMF is the parent company of K-LOVE and Air1—the world's largest ...

, who officially received assignment of the licenses of WEXC, WLOA and WGRP from Beacon Broadcasting on December 23, 2010. Vilkie Communications assumed control of WLOA and WGRP from Educational Media Foundation on December 15, 2011. WLVX is an affiliate of EMF's national non-commercial

Adult Contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quie ...

radio network There are two types of radio network currently in use around the world: the one-to-many (simplex communication) broadcast network commonly used for public information and mass-media entertainment, and the two-way radio ( duplex communication) type ...

playing

Contemporary Christian music Contemporary Christian music, also known as CCM, Christian pop, and occasionally inspirational music is a genre of modern popular music, and an aspect of Christian media, which is lyrically focused on matters related to the Christian faith and s ...

Broadcast history

WLVX was originally a locally focused voice for the communities of

, The Shenango Valley, and

Youngstown, Ohio Youngstown is a city in the U.S. state of Ohio, and the largest city and county seat of Mahoning County, Ohio, Mahoning County. At the 2020 United States census, 2020 census, Youngstown had a city population of 60,068. It is a principal city of ...

. The 107.1 frequency was first registered as WGRP-FM, a sister signal to the then co-owned WGRP 940-AM. The WEXC calls were first registered for 107.1 on May 16, 1985. The first DJ hired on WEXC FM was J. Robert Irvine, (Bob James) until 1986 when he moved to Television at WYTV, WTAE and KDKA until 1992 when he started at WKBN TV Production and News until 1999. Later he return as manager for Beacon Broadcasting in 2000 -2003. On January 7, 2011, soon after the FCC approved the sale of the station to EMF, WLVX became the new call. The station's final incarnation under Beacon Broadcasting ownership was ''C-107.1'', an adult contemporary format. Prior to C-107.1 and the Christian rock formats of ''Freq 107'' and ''Indie 107'', the station was known as "Goodtime Oldies WEX-C 107", a format which ran from 2001 to 2003. Christian adult contemporary ran prior to the 2001 incarnation of oldies, while mainstream adult contemporary was aired prior to Beacon Broadcasting purchasing the station. WEXC was an affiliate of the Pittsburgh Pirates Baseball Network. The baseball broadcasts have since been moved to

WLLF WLLF (96.7 MHz) is a commercial FM radio station in Mercer, Pennsylvania, and serving the Youngstown metropolitan area. It has a sports radio format, much of it simulcast with co-owned WBBW 1240 AM, from the CBS Radio Network. It is one of seve ...

ESPN 96.7 Mercer, PA. In 1998, WEXC and WGRP were sold to Youngstown-based Beacon Broadcasting. Beacon's principal owner, Harold Glunt was a steel supply company owner from the surrounding Warren, Ohio area. He purchased the stations to further Christian communications in the valley, concurrently, WEXC dropped the oldies format to assume a Christian rock format known as ''Freq 107'' (which was later renamed ''Indie 107''). Before the sale to EMF, WEXC changed formats to the "Today's Hits and Yesterday's Favorites" Hot AC genre as ''C-107.1'', boosting their listenership greatly. During the Goodtime Oldies format, an on-air joke started from Gene Habbyshaw about Bob's voice (Bob Irvine) being the only one in the computer. BOB FM, then later the slogan changed to "we play anything" as Bob came up with a format that started playing a random play, any style and genre of music, that was anything but polka. Jimmy Pol (Steelers fight song) owned a competing station WWIZ in Hermatige, PA that played a polka party show. So we didn't play polka music. A large variety of music in the computer would connect to a music service via satellite. The format was sold to another group that syndicated it to other stations such as Jack, Frank and most notably Bob FM. "C-107.1" had been getting more involved in the community under the direction of G.M. Richard Esbenshade and air talent Gregg "Allen" Robison and John "The Madman" Madden. In addition to carrying syndicated talk hosts

Glenn Beck Glenn Lee Beck (born February 10, 1964) is an American conservative political commentator, radio host, entrepreneur, and television producer. He is the CEO, founder, and owner of Mercury Radio Arts, the parent company of his television and rad ...

and Jason Lewis, WEXC also started to air

Donny Osmond Donald Clark "Donny" Osmond (born December 9, 1957) is an American singer, dancer, actor, television host, and former teen idol. He first gained fame performing with four of his elder brothers as the Osmonds, earning several top ten hits and gol ...

's syndicated morning show. Most recently, the station was involved in one of several "Tea Parties" being held all across the country. C-107 also sponsored live concert events and giveaways for Kennywood and Waldameer Amusement Parks. Harold Glunt died on January 22, 2010; his son subsequently put all of the Beacon stations up for sale. As of Friday, September 10, 2010, a sale of WEXC, WGRP and WLOA to

for $225,000 was announced, with an intent to spin off WGRP and WLOA to separate owners. The Hot AC format was dropped to relay the "K-LOVE" Christian music network following the conclusion of a high school football game that evening.

References

1967 Broadcasting Yearbook

External links

* * {{coord, 41.381, N, 80.413, W, type:landmark_region:US_source:FCC, display=title LVX K-Love radio stations Radio stations established in 1965 1965 establishments in Pennsylvania Educational Media Foundation radio stations LVX LVX