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''WKRP in Cincinnati'' is an American sitcom television series about the misadventures of the staff of a struggling fictional
radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...
in
Cincinnati Cincinnati ( ) is a city in the U.S. state of Ohio and the county seat of Hamilton County. Settled in 1788, the city is located at the northern side of the confluence of the Licking and Ohio rivers, the latter of which marks the state line wit ...
,
Ohio Ohio () is a state in the Midwestern region of the United States. Of the fifty U.S. states, it is the 34th-largest by area, and with a population of nearly 11.8 million, is the seventh-most populous and tenth-most densely populated. The sta ...
. The show was created by Hugh Wilson and was based upon his experiences working in advertising sales at
Top 40 In the music industry, the Top 40 is the current, 40 most-popular songs in a particular genre. It is the best-selling or most frequently broadcast popular music. Record charts have traditionally consisted of a total of 40 songs. "Top 40" or " con ...
radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...
WQXI in Atlanta, including many of the characters. Wilson once told ''
The Cincinnati Enquirer ''The Cincinnati Enquirer'' is a morning daily newspaper published by Gannett in Cincinnati, Ohio, United States. First published in 1841, the ''Enquirer'' is the last remaining daily newspaper in Greater Cincinnati and Northern Kentucky, alth ...
'' that he selected WKRP as the
call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assigne ...
to stand for C-R-A-P. The
ensemble cast In a dramatic production, an ensemble cast is one that is composed of multiple principal actors and performers who are typically assigned roughly equal amounts of screen time.Random House: ensemble acting Linked 2013-07-17 Structure In contrast to ...
consists of
Gary Sandy Gary Lee Sandy (born December 25, 1945) is an American actor. He is best known for playing program director Andy Travis on the television sitcom ''WKRP in Cincinnati'' (1978-1982). Early life and education Sandy was born in Dayton, Ohio, the s ...
(as Andy Travis),
Howard Hesseman Howard Hesseman (February 27, 1940 – January 29, 2022) was an American actor known for his television roles as burned-out disc jockey Dr. Johnny Fever on ''WKRP in Cincinnati'', and the lead role of history teacher Charlie Moore on ''Head of ...
(Dr. Johnny Fever),
Gordon Jump Alexander Gordon Jump (April 1, 1932 – September 22, 2003) was an American actor best known as the clueless, yet occasionally wise, radio station manager Arthur "Big Guy" Carlson in the TV series ''WKRP in Cincinnati'' and the incompetent Ch ...
(Arthur Carlson),
Loni Anderson Loni Kaye Anderson (born August 5, 1945) is an American actress who played receptionist Jennifer Marlowe on the CBS sitcom ''WKRP in Cincinnati'' (1978–1982), which earned her three Golden Globe Awards and two Emmy Award nominations. Early ...
(Jennifer Marlowe),
Tim Reid Timothy Lee Reid (born December 19, 1944) is an American actor, comedian and film director best known for his roles in prime time American television programs, such as Venus Flytrap on ''WKRP in Cincinnati'' (1978–82), Marcel "Downtown" Brown ...
(Venus Flytrap),
Jan Smithers Karin Jan Smithers (born July 3, 1949) is an American actress. She is known for playing Bailey Quarters on the CBS sitcom ''WKRP in Cincinnati'' (1978–1982). Life and career Smithers grew up with her parents and three sisters in Woodland Hil ...
(Bailey Quarters), Richard Sanders (Les Nessman) and
Frank Bonner Frank Bonner (born Frank Woodrow Boers Jr.; February 28, 1942 – June 16, 2021) was an American actor and television director widely known for his role as sales manager Herb Tarlek on the television sitcom ''WKRP in Cincinnati''. Personal li ...
(Herb Tarlek). The series won a
Humanitas Prize The Humanitas Prize is an award for film and television writing, and is given to writers whose work explores the human condition in a nuanced and meaningful way. It began in 1974 with Father Ellwood "Bud" Kieser—also the founder of Paulist P ...
and received 10
Emmy Award The Emmy Awards, or Emmys, are an extensive range of awards for artistic and technical merit for the American and international television industry. A number of annual Emmy Award ceremonies are held throughout the calendar year, each with the ...
nominations, including three for Outstanding Comedy Series.
Andy Ackerman Robert Andrew Ackerman (born September 19, 1956) is an American director, producer, and script editor who is best known for his work on ''Seinfeld'', ''The New Adventures of Old Christine'' and the HBO series ''Curb Your Enthusiasm''. He is ...
won an Emmy Award for Videotape Editing in Season 3. ''WKRP'' premiered on September 18, 1978, on the
CBS television CBS Broadcasting Inc., commonly shortened to CBS, the abbreviation of its former legal name Columbia Broadcasting System, is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainmen ...
network and aired for four seasons and 90 episodes, ending on April 21, 1982. Starting in the middle of the second season, CBS repeatedly moved the show around its schedule, contributing to lower ratings and its eventual cancellation. When ''WKRP'' went into
syndication Syndication may refer to: * Broadcast syndication, where individual stations buy programs outside the network system * Print syndication, where individual newspapers or magazines license news articles, columns, or comic strips * Web syndication, ...
, it became an unexpected success. For the next decade, it was one of the most popular sitcoms in syndication, outperforming many programs that had been more successful in prime time, including all the other
MTM Enterprises MTM Enterprises (also known as MTM Productions) was an American independent production company established in 1969 by Mary Tyler Moore and her then-husband Grant Tinker to produce ''The Mary Tyler Moore Show'' for CBS. The name for the productio ...
sitcoms. Jump, Sanders, and Bonner reprised their roles as regular characters in a sequel series, ''
The New WKRP in Cincinnati ''The New WKRP in Cincinnati'' is an American sitcom television series that aired in first-run syndication from September 7, 1991, to May 22, 1993, as a sequel to the original CBS sitcom ''WKRP in Cincinnati'' (1978–82). As with the original ' ...
'', which ran from 1991 to 1993 in syndication. Hesseman, Reid, and Anderson also reprised their roles as guest stars.


Premise

The station's new program director, Andy Travis, tries to turn around struggling radio station WKRP by switching its format from dated
easy-listening Easy listening (including mood music) is a popular music genre and radio format that was most popular during the 1950s to 1970s. It is related to middle-of-the-road (MOR) music and encompasses instrumental recordings of standards, hit songs, n ...
music to
rock and roll Rock and roll (often written as rock & roll, rock 'n' roll, or rock 'n roll) is a Genre (music), genre of popular music that evolved in the United States during the late 1940s and early 1950s. It Origins of rock and roll, originated from Africa ...
, despite the well-meaning efforts of the mostly incompetent staff: bumbling station manager Arthur Carlson, greasy sales manager
Herb Tarlek Herbert Ruggles Tarlek, Jr. is a character on the television situation comedy ''WKRP in Cincinnati'' (1978–1982). He was played by actor Frank Bonner, who reprised the role for the sequel series ''The New WKRP in Cincinnati''. Sales manager no ...
and clueless news director
Les Nessman Lester "Les" Nessman Jr. is a fictional character on the television situation comedy ''WKRP in Cincinnati'' (1978–82) played by Richard Sanders. He reprised his role in the sequel series, '' The New WKRP in Cincinnati''. Background and appear ...
. To help bolster ratings, Travis hires a new disc jockey,
New Orleans New Orleans ( , ,New Orleans
Merriam-Webster.
; french: La Nouvelle-Orléans , es, Nuev ...
native Gordon Sims (with the on-air persona of
Venus Flytrap The Venus flytrap (''Dionaea muscipula'') is a carnivorous plant native to subtropical wetlands on the East Coast of the United States in North Carolina and South Carolina. It catches its prey—chiefly insects and arachnids—with a trapping ...
) and allows spaced-out former major-market DJ Dr. Johnny Fever, already doing mornings in the easy-listening format, to be himself on-air. Rounding out the cast are " bombshell" receptionist Jennifer Marlowe and junior employee Bailey Quarters. Ruthless business tycoon Lillian Carlson appears irregularly as the station's owner and the mother of Arthur Carlson.


Characters


Main ensemble

* Andy Travis (
Gary Sandy Gary Lee Sandy (born December 25, 1945) is an American actor. He is best known for playing program director Andy Travis on the television sitcom ''WKRP in Cincinnati'' (1978-1982). Early life and education Sandy was born in Dayton, Ohio, the s ...
). For the most part, vice president and program director Andy Travis serves as the straight man for the eccentric staff of the station he has been hired to run. Before coming to WKRP, he had an unblemished record of turning around failing radio stations, but meets his match in his wacky staff members, of whom he becomes reluctantly fond. The show's opening theme song is about Andy and his decision to settle down in Cincinnati. In the Season 4 episode "The Creation of Venus," Andy echoes the opening-theme lyrics in talking about his past ("Got kinda tired of packing and unpacking, town to town, up and down the dial"). Andy usually wears very tight jeans, something to which Jennifer Marlowe alludes, much to Andy's surprise, in the Season 2 episode "Most Improved Station". * Arthur Carlson (
Gordon Jump Alexander Gordon Jump (April 1, 1932 – September 22, 2003) was an American actor best known as the clueless, yet occasionally wise, radio station manager Arthur "Big Guy" Carlson in the TV series ''WKRP in Cincinnati'' and the incompetent Ch ...
), occasionally called "Big Guy", is the middle-aged general manager, whose main qualification for the job is that his mother, a business tycoon, is the station's owner. Mama Carlson adopted strict methods in raising him in the mistaken belief that it would make him strong. Instead, it made him weak, and his bumbling, indecisive management style is one of the main reasons the station is unprofitable. Despite this, he is a principled, kind, decent and sometimes surprisingly wise man. He has far more interest in his hobbies (fishing, playing with various toys) than he does in the radio station, often hiding in his office from people who want to see him on business. * Dr. Johnny Fever (
Howard Hesseman Howard Hesseman (February 27, 1940 – January 29, 2022) was an American actor known for his television roles as burned-out disc jockey Dr. Johnny Fever on ''WKRP in Cincinnati'', and the lead role of history teacher Charlie Moore on ''Head of ...
) (real name John R. Caravella) is a veteran disc jockey who comes to WKRP after being fired from a major Los Angeles station when he said " booger" on the air. In the Season 4 episode "Three Days of the Condo", always-broke Johnny surprisingly receives a $24,000 out-of-court settlement from that station for
wrongful dismissal In law, wrongful dismissal, also called wrongful termination or wrongful discharge, is a situation in which an employee's contract of employment has been terminated by the employer, where the termination breaches one or more terms of the contra ...
. Cynical and neurotic, and an occasional insomniac who consumes large amounts of coffee, Johnny is usually in trouble. He adopts the "Fever" on-air name as a quick improvisation in the pilot episode upon being told by Travis to abruptly change the format of his morning show, but he has used other monikers on the air at other stations, mostly to conform to whatever station format he found himself working with. *
Les Nessman Lester "Les" Nessman Jr. is a fictional character on the television situation comedy ''WKRP in Cincinnati'' (1978–82) played by Richard Sanders. He reprised his role in the sequel series, '' The New WKRP in Cincinnati''. Background and appear ...
( Richard Sanders), the fastidious, bow-tied news reporter, who is a "mama's boy" of a man, approaches his job with absurdly earnest seriousness, despite being almost totally incompetent (a fact to which he is oblivious). He and salesman Herb Tarlek refer to themselves and Mr. Carlson as "the suits", compared to "the dungarees" (Andy and Johnny). As a
running gag A running gag, or running joke, is a literary device that takes the form of an amusing joke or a comical reference and appears repeatedly throughout a work of literature or other form of storytelling. Though they are similar, catchphrases are not ...
, Les wears a bandage in a different spot each episode, presumably due to attacks from his unseen monstrous dog Phil; the gag was inspired by Sanders bumping his head on a studio light and needing a bandage while making the pilot. Other gags are his fixation on agricultural news ("the hog report"), and putting masking tape on the floor around his desk, which he insists his co-workers treat as the walls of his "office". He is staunchly patriotic and politically conservative, with the discovery that his biological father was a card-carrying Communist making him deeply conflicted. Venus Flytrap ribs him with wordplay by describing WKRP on the air as having "more music and Les Nessman." * Jennifer Marlowe (
Loni Anderson Loni Kaye Anderson (born August 5, 1945) is an American actress who played receptionist Jennifer Marlowe on the CBS sitcom ''WKRP in Cincinnati'' (1978–1982), which earned her three Golden Globe Awards and two Emmy Award nominations. Early ...
) is the station's receptionist and highest-paid employee. Contrary to a common assumption that she is merely "eye candy" for the station, Jennifer is informed, wise, connected, and able to handle practically any situation, no matter how absurd, with aplomb. She herself sees her main job responsibility as deflecting any business calls (in person or over the telephone) for Mr. Carlson. Although very aware of her sex appeal, with various wealthy, powerful older men at her beck and call, she is friendly and good-hearted with the station staff. She is very strict about the limits of her job duties: she does not type letters (though she is in fact an expert typist), and neither makes coffee nor brings any to the office staff. *
Herb Tarlek Herbert Ruggles Tarlek, Jr. is a character on the television situation comedy ''WKRP in Cincinnati'' (1978–1982). He was played by actor Frank Bonner, who reprised the role for the sequel series ''The New WKRP in Cincinnati''. Sales manager no ...
(
Frank Bonner Frank Bonner (born Frank Woodrow Boers Jr.; February 28, 1942 – June 16, 2021) was an American actor and television director widely known for his role as sales manager Herb Tarlek on the television sitcom ''WKRP in Cincinnati''. Personal li ...
) is the boorish, tasteless, and vain sales manager at WKRP, who is sometimes referred to as "Little Guy" to Mr. Carlson's "Big Guy". He often wears loud plaid suits, with his belt matching his white shoes. He is unable to land the big accounts, but is effective in selling air time for products such as "Red Wigglers – the Cadillac of worms!" Although a married man with children, he persistently pursues Jennifer, who has absolutely no interest in him. While Herb is portrayed as buffoonish most of the time, he occasionally shows a sympathetic side. One of Herb's catch phrases is "no problemo", another is "okay fine". Herb is based on radio executive Clarke Brown.
Bert Parks Bert Parks (born Bertram Jacobson; December 30, 1914 – February 2, 1992) was an American actor, singer, and radio and television announcer, best known for hosting the annual Miss America telecast from 1955 to 1979. Early life Parks was bor ...
appears in one episode as Tarlek's father, Herb Sr. The elder Tarlek is very much like his son. *
Venus Flytrap The Venus flytrap (''Dionaea muscipula'') is a carnivorous plant native to subtropical wetlands on the East Coast of the United States in North Carolina and South Carolina. It catches its prey—chiefly insects and arachnids—with a trapping ...
(
Tim Reid Timothy Lee Reid (born December 19, 1944) is an American actor, comedian and film director best known for his roles in prime time American television programs, such as Venus Flytrap on ''WKRP in Cincinnati'' (1978–82), Marcel "Downtown" Brown ...
), the soulful, funky evening DJ, runs his show with a smooth-talking persona and mood lighting in the studio. His real name, Gordon Sims, is almost never used, and he maintains an aura of mystery. In an early episode, it is revealed that he is a Vietnam War deserter wanted by the US Army. In later episodes, his backstory is elaborated upon and it is revealed that after deserting, he spent several years as a high school teacher in New Orleans while working part-time as a radio personality. In spite of the fact that he is a nighttime DJ and Johnny Fever works the early morning shift, the two are often seen together and become good friends as the series progresses, with Venus taking the job in the first place in part due to his admiration for Johnny as a DJ. * Bailey Quarters (
Jan Smithers Karin Jan Smithers (born July 3, 1949) is an American actress. She is known for playing Bailey Quarters on the CBS sitcom ''WKRP in Cincinnati'' (1978–1982). Life and career Smithers grew up with her parents and three sisters in Woodland Hil ...
), the young
ingénue The ''ingénue'' (, , ) is a stock character in literature, film and a role type in the theater, generally a girl or a young woman, who is endearingly innocent. ''Ingénue'' may also refer to a new young actress or one typecast in such roles ...
of the radio station, is originally in charge of billing and station traffic. However, having graduated from journalism school with some training in editing, and intent on becoming a broadcast executive, she is later given additional duties as an on-air news reporter, in which she proves more capable than Les Nessman. As the series progresses, she overcomes her shyness and develops self-confidence. Beginning with the second season two-part episode "For Love or Money", she occasionally becomes linked romantically with Johnny Fever. The dynamic between Jennifer and Bailey has been likened to that between
Ginger Ginger (''Zingiber officinale'') is a flowering plant whose rhizome, ginger root or ginger, is widely used as a spice A spice is a seed, fruit, root, bark, or other plant substance primarily used for flavoring or coloring food. Spices ...
and Mary Ann on ''
Gilligan's Island ''Gilligan's Island'' is an American sitcom created and produced by Sherwood Schwartz. The show's ensemble cast features Bob Denver, Alan Hale Jr., Jim Backus, Natalie Schafer, Tina Louise, Russell Johnson and Dawn Wells. It aired for thr ...
''. Jan Smithers was one of two ''WKRP'' cast members who was the first choice for the role she played,
Gordon Jump Alexander Gordon Jump (April 1, 1932 – September 22, 2003) was an American actor best known as the clueless, yet occasionally wise, radio station manager Arthur "Big Guy" Carlson in the TV series ''WKRP in Cincinnati'' and the incompetent Ch ...
being the other. Creator Hugh Wilson said that despite Smithers' lack of experience (she had never acted in a situation comedy before), she was perfect for the character of Bailey as he had conceived her: "Other actresses read better for the part," Wilson recalled, "but they were ''playing'' shy. Jan ''was'' shy."


Other characters

* Lillian Carlson (
Sylvia Sidney Sylvia Sidney (born Sophia Kosow; August 8, 1910 – July 1, 1999) was an American stage, screen and film actress whose career spanned over 70 years. She rose to prominence in dozens of leading roles in the 1930s. She was nominated for the Aca ...
in the series pilot,
Carol Bruce Carol Bruce (born Shirley Levy; November 15, 1919 – October 9, 2007) was an American band singer, Broadway star, and film and television actress. Early years Bruce was born Shirley Levy in a Jewish family, in Manhattan, to Beatrice and Har ...
afterward) is Arthur Carlson's ruthless, domineering mother – often referred to as Mother Carlson (with Arthur calling her Mama) – and the owner of WKRP. An extremely successful and rich businesswoman, her only regret is that her approach to parenting (the "what doesn't kill you, makes you stronger" school of child-rearing) backfired as her son ended up indecisive, weak-willed, and afraid of her. As a display of her cutthroat attitude, she has a painting hanging above her fireplace in her living room of two pairs of dangling legs of people just hanged. In the series' final episode, it is revealed she had always intended WKRP to lose money (for the tax write-off), which explains why she allows the incompetent employees to continue working at the station. The only one who is regularly able to get the better of her is her sarcastic butler, Hirsch. * Carmen Carlson (
Allyn Ann McLerie Allyn Ann McLerie (December 1, 1926 – May 21, 2018) was a Canadian-born American actress, singer and dancer who worked with many of Golden Age musical theatre's major choreographers, including George Balanchine, Agnes de Mille, and Jerome Robb ...
) is Mr. Carlson's sweet-natured wife. The two met in college, he being her chosen date to a "bring a loser" dance at the sorority she was pledging, something he was unaware of until their twenty-five-year college reunion as they never did go to the dance and she never did pledge that sorority. Though happily married, they are so anxious to avoid hurting each other's feelings that they rarely tell each other what they really think. They have a son, Arthur Carlson, Jr. (
Sparky Marcus Sparky Marcus (born Marcus Issoglio; December 6, 1967) is an American former actor. Early life Marcus was born in Hollywood, California. Career Marcus was well known for playing the role of the precocious child but also worked extensively as a ...
appearing in one episode), whom they've sent off to
military school A military academy or service academy is an educational institution which prepares candidates for service in the officer corps. It normally provides education in a military environment, the exact definition depending on the country concerned. ...
. During the second season Carmen has a surprise pregnancy and during the third season gives birth to a daughter, Melanie. * Hirsch (
Ian Wolfe Ian Marcus Wolfe (November 4, 1896 – January 23, 1992) was an American character actor with around 400 film and television credits. Until 1934, he worked in the theatre. That year, he appeared in his first film role and later television, as ...
) is Mother Carlson's "houseboy." He is well into his eighties, but is energetic and seems unfazed by any new circumstances. Hirsch regularly expresses his dislike for his employer in otherwise charming and polite exchanges. His coffee is terrible, unless there is a guest, in which case he prepares it with care. * Lucille Tarlek (
Edie McClurg Edith Marie McClurg (born July 23, 1945) is an American actress and comedian. She has played supporting roles in the films ''Carrie'' (1976), ''Ferris Bueller's Day Off'' (1986), and ''Elvira: Mistress of the Dark'' (1988), and bit parts in '' ...
) is Herb's devoted nasal-voiced wife, who, deep down, knows that he chases after Jennifer. Lucille is perhaps the one woman who does see Herb's charms. Herb and Lucille have an adolescent son and daughter, Herb III and Bunny (N.P. Schoch and Stacy Heather Tolkin, one and two appearances respectively). * Three other DJs at the station are mentioned, but (with one exception) never seen. Moss Steiger has the graveyard shift after Venus and is mentioned as having attempted suicide at least twice; he eventually dies in ''The New WKRP in Cincinnati''. Rex Erhardt (who was seen in the fourth-season episode "Rumors", and played by
Sam Anderson Sam Anderson (born April 2, 1947) is an American actor. He is best known for his character roles such as Sam Gorpley on '' Perfect Strangers'', Holland Manners on ''Angel'', dentist Bernard Nadler on ''Lost'' and in film, as the principal in ''F ...
) hosts a program after Dr. Johnny Fever's morning show; and Dean the Dream has the afternoon
drive Drive or The Drive may refer to: Motoring * Driving, the act of controlling a vehicle * Road trip, a journey on roads Roadways Roadways called "drives" may include: * Driveway, a private road for local access to structures, abbreviated "drive" ...
slot. Another DJ, Doug Winter (
Philip Charles MacKenzie Philip Charles MacKenzie (born Philip Charles Harris on May 7, 1946) is an American actor and television director. He is best known for his role as Donald Maltby on ''Brothers'', and as Ted Nichols on '' Open House'', which he worked on with hi ...
), is hired and fired in the same episode ("Johnny Comes Back"). * Frank Bartman (
Max Wright George Edward Maxwell Wright (August 2, 1943 – June 26, 2019) was an American actor, known for his role as Willie Tanner on the sitcom '' ALF'' (1986–1990). Early life Wright was born August 2, 1943, in Detroit, Michigan. He moved to th ...
) is a cynical but practical attorney retained by the station in the fourth season. * Series writer Bill Dial infrequently appears as Buckey Dornster, WKRP's station engineer. * Longtime actor
William Woodson William T. Woodson (July 16, 1917 – February 22, 2017) was an American film, stage, radio and voice actor, best known for his narration of the radio series '' This is Your FBI'', the animated series '' Super Friends'' and all its spin-offs, and ...
(though not credited) served as the announcer of the series (imploring the audience to stay tuned for the tag scene, in the episodes that had one) and did various voice-over roles during the run, including the pre-recorded announcer of the intro/outro to Les's newscasts, and the narrator of the trial results in the first-season episode "Hold Up".


Episodes


Timeslots and success

''WKRP in Cincinnati'' debuted in 1978 in CBS's Monday 8 p.m. timeslot, competing against ABC's ''
Welcome Back, Kotter ''Welcome Back, Kotter'' is an American sitcom starring Gabe Kaplan as a high-school teacher in charge of a racially and ethnically diverse remedial education class called the "Sweathogs." Recorded in front of a live studio audience, the series ...
'' and NBC's top-20 show ''
Little House on the Prairie The ''Little House on the Prairie'' books is a series of American children's novels written by Laura Ingalls Wilder (b. Laura Elizabeth Ingalls). The stories are based on her childhood and adolescence in the Midwestern United States, American M ...
.'' Initially receiving poor ratings, ''WKRP'' was put on hiatus after only eight episodes, even though they included some of the most famous of the series, including " Turkeys Away." But owing to good reviews and positive fan reaction, especially from disc jockeys, who immediately hailed it as the first show that realistically portrayed the radio business, CBS brought ''WKRP'' back without any cast changes. ''WKRP'' was given a new timeslot, one of the best on the network, following ''
M*A*S*H ''M*A*S*H'' (Mobile Army Surgical Hospital) is an American media franchise consisting of a series of novels, a film, several television series, plays, and other properties, and based on the semi-autobiographical fiction of Richard Hooker. The ...
''. This allowed creator Hugh Wilson to move away from the farcical radio-based stories that CBS wanted and to start telling stories that, while not necessarily dramatic, were more low-key and character-based. To allow the
ensemble cast In a dramatic production, an ensemble cast is one that is composed of multiple principal actors and performers who are typically assigned roughly equal amounts of screen time.Random House: ensemble acting Linked 2013-07-17 Structure In contrast to ...
to mingle more, the set was expanded. A previously unseen communal office area ("the bullpen") was added to accommodate scenes with the entire cast. Partway through the second season, the show was moved back to its original earlier time. CBS executives wanted to free up the prized post-''M*A*S*H'' slot for ''
House Calls A house call is medical consultation performed by a doctor or other healthcare professionals visiting the home of a patient or client, instead of the patient visiting the doctor's clinic or hospital. In some locations, families used to pay due ...
'' (with former ''M*A*S*H'' star
Wayne Rogers William Wayne McMillan Rogers III (April 7, 1933 – December 31, 2015) was an American actor, known for playing the role of Captain "Trapper" John McIntyre in the CBS television series ''M*A*S*H'' and as Dr. Charley Michaels on '' House Calls ...
). They also felt that the rock and roll music and the sex appeal of
Loni Anderson Loni Kaye Anderson (born August 5, 1945) is an American actress who played receptionist Jennifer Marlowe on the CBS sitcom ''WKRP in Cincinnati'' (1978–1982), which earned her three Golden Globe Awards and two Emmy Award nominations. Early ...
were better-suited to the earlier slot, which was mostly aimed at young people. The mid-season timeslot change did not affect the show's success; ''WKRP'' finished at No. 22 in the ratings for its second year. For the next two seasons, the writers and producers often fought with CBS over the show's content in the so-called
family hour The Family Viewing Hour was a policy established by the Federal Communications Commission (FCC) in the United States in 1975 in television, 1975. Under the policy, each television network in the U.S. had a responsibility to air "family friendly, fa ...
. Starting with the second season, CBS moved ''WKRP'' around repeatedly, and the show lost nearly 2.5 million viewers on average for each of four timeslot changes in the 1979–80 season. After the fourth season, the network declined to renew the show. The final first-run episode of ''WKRP'' aired on April 21, 1982, and ranked No. 7 in the weekly
Nielsen ratings Nielsen Media Research (NMR) is an American firm that measures media audiences, including television, radio, theatre, films (via the AMC Theatres MAP program), and newspapers. Headquartered in New York City, it is best known for the Nielsen rat ...
, though the series had already been canceled.


Production

''WKRP'' was videotaped in
Hollywood Hollywood usually refers to: * Hollywood, Los Angeles, a neighborhood in California * Hollywood, a metonym for the cinema of the United States Hollywood may also refer to: Places United States * Hollywood District (disambiguation) * Hollywood, ...
before a live studio audience at
KTLA KTLA (channel 5) is a television station in Los Angeles, California, United States, serving as the West Coast flagship of The CW. It is the largest directly owned property of the network's majority owner, Nexstar Media Group, and is the seco ...
's Goldenwest Videotape Division, later moving to the
CBS Studio Center Radford Studio Center, alternatively CBS Studio Center, is a television and film studio located in the Studio City district of Los Angeles in the San Fernando Valley. The lot has 18 sound stages from , of office space, and 223 dressing rooms. T ...
lot in Studio City.


Awards and nominations


Fact vs. fiction


"Real" WKRP people

While Andy Travis received his name and some personality elements from a cousin of creator Hugh Wilson, he was based primarily on innovative program director Mikel Herrington, who also was the inspiration for the character Jeff Dugan in the 1978 film '' FM'', written by Ezra Sacks, who had worked at KMET. Dr. Johnny Fever was based on a DJ named "Skinny" Bobby Harper at WQXI/790 in Atlanta, Georgia in 1968. WKRP writer Bill Dial worked with Harper at WQXI, which is considered Dial's inspiration for the show. Coincidentally, Harper had previously worked at Cincinnati AM Top 40 powerhouse WSAI in 1964, before moving to 11 other stations, including seven in Atlanta. In 1997, Bobby Harper told WSB's Condace Pressley, "He went on record as pointing out which ones, including myself, that he based the characters on. hat recognitionwas a nice little thing. You know? That was nice. I appreciated that." The Carlsons were a pastiche of Jerry Blum, WQXI's longtime general manager. Mrs. Carlson inherited Blum's brashness while Arthur borrowed his nickname "Big Guy," sense of style, and some of his unorthodox promotions (including the turkey drop).


Transmission tower

Although the show aired on CBS, the self-supporting transmission tower seen at the beginning of ''WKRP in Cincinnati'' actually belongs to Cincinnati's
NBC The National Broadcasting Company (NBC) is an Television in the United States, American English-language Commercial broadcasting, commercial television network, broadcast television and radio network. The flagship property of the NBC Enterta ...
affiliate,
WLWT WLWT (channel 5) is a television station in Cincinnati, Ohio, United States, affiliated with NBC and owned by Hearst Television. The station's studios are located on Young Street, and its transmitter is located on Chickasaw Street, both in the ...
.


Studios and offices

In the show, WKRP's offices and studios are in the Osgood R. Flimm Building, an
art deco Art Deco, short for the French ''Arts Décoratifs'', and sometimes just called Deco, is a style of visual arts, architecture, and product design, that first appeared in France in the 1910s (just before World War I), and flourished in the Unite ...
office building. When mentioned, the exact floor varies: in Season 1's episode "Les on a Ledge", WKRP is on the 9th floor, but in Season 4's episode "Fire", it is on the 14th; the entranceway door is shown as 1412. The building shown during the show's opening credits is actually the Cincinnati Enquirer Building at 617 Vine Street in downtown Cincinnati.


Real stations with similar branding

Cincinnati has two radio stations with call letters similar to ''WKRP''. WKRC, an AM station that had a " middle of the road" music format when the series debuted, did not object to its use of ''WKRP'', saying that it was the best publicity that they had ever had, and it was free; it currently brands itself as "55KRC".
WKRQ WKRQ (101.9 MHz, "Q102") is a radio station located in the Cincinnati, Ohio area. The station is licensed to Cincinnati and broadcasts from the WKRQ Tower. It airs an adult-leaning Top 40 (CHR) format and is owned by Hubbard Broadcasting. It ...
is an FM station with a similar "contemporary hit radio" format; its primary branding is "Q102." Other stations have adopted similar branding in reference to the series. In 1986, a
Salt Lake City Salt Lake City (often shortened to Salt Lake and abbreviated as SLC) is the Capital (political), capital and List of cities and towns in Utah, most populous city of Utah, United States. It is the county seat, seat of Salt Lake County, Utah, Sal ...
FM station (now
KUMT KUMT (107.9 FM) is a radio station licensed to Randolph, Utah, United States, and serving the Salt Lake City metropolitan area. The station's transmitter is located on Humpy Peak in the Uinta Mountain range. Under the previous calls, KUDD and p ...
) changed its calls letters to KRPN, and branded itself as ''WKRP'', using the similarity of the spoken letter "''N''" to the word "''in''" for a sound-alike
station identification Station identification (ident, network ID or channel ID or bumper) is the practice of radio and television stations and broadcast network, networks identifying themselves on-air, typically by means of a call sign or brand name (sometimes known, ...
: "W KRPN Salt Lake City". In 2008, Cincinnati television station
WBQC-LD WBQC-LD (channel 25), branded on-air as WKRP Channel 25, is a low-power television station in Cincinnati, Ohio, United States. It is owned by Gray Television alongside Fox affiliate WXIX-TV (channel 19). WBQC-LD is affiliated with several digi ...
promoted its conversion to digital broadcasting by rebranding itself "WKRP-TV". In 2015, a low-power FM station in
Raleigh, North Carolina Raleigh (; ) is the capital city of the state of North Carolina and the List of North Carolina county seats, seat of Wake County, North Carolina, Wake County in the United States. It is the List of municipalities in North Carolina, second-most ...
began broadcasting as WKRP-LP.


Music


Musical themes

WKRP had two musical themes, one opening and the other closing the show. The opening theme, a
soft rock Soft rock is a form of rock music that originated in the late 1960s in Southern California and the United Kingdom which smoothed over the edges of singer-songwriter and pop rock, relying on simple, melodic songs with big, lush productions. S ...
/pop number called "WKRP in Cincinnati Main Theme," was composed by Tom Wells, with lyrics by series creator Hugh Wilson, and was performed by Steve Carlisle. An
urban legend An urban legend (sometimes contemporary legend, modern legend, urban myth, or urban tale) is a genre of folklore comprising stories or fallacious claims circulated as true, especially as having happened to a "friend of a friend" or a family m ...
circulated at the time that Richard Sanders (who had comparable vocal characteristics to those of Carlisle) had recorded the song. Wilson stated in the commentary for the first season's DVD set that this was not true. Sanders would later "sing" the lyrics in a promo spot on VH1 for ''
The New WKRP in Cincinnati ''The New WKRP in Cincinnati'' is an American sitcom television series that aired in first-run syndication from September 7, 1991, to May 22, 1993, as a sequel to the original CBS sitcom ''WKRP in Cincinnati'' (1978–82). As with the original ' ...
'' that parodied the U2 song " Numb." The closing theme was a different song with more of a hard rock sound performed by Atlanta musician Jim Ellis, played over scenes from the episodes followed by a still photo of the Cincinnati skyline. Ellis recorded the song as a demonstration for Wilson, and as he had not yet written lyrics for it, Ellis mumbled nonsense words. Wilson chose to use the demo version because he found the gibberish lyrics funny and a satire on the unintelligible lyrics of many rock songs. Wilson also knew that the lyrics would not be heard clearly in any event, as a CBS announcer always talked over the closing credits of the network's shows. A longer version of the original theme song was released in 1979 on a 45-rpm vinyl single on the
MCA Records MCA Records was an American record label owned by MCA Inc., which later became part of Universal Music Group. Pre-history MCA Inc., a powerful talent agency and a television production company, entered the recorded music business in 1962 wit ...
label. It peaked at 65 on the ''
Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertise ...
''
Hot 100 The ''Billboard'' Hot 100 is the music industry standard record chart in the United States for songs, published weekly by '' Billboard'' magazine. Chart rankings are based on sales (physical and digital), radio play, and online streaming ...
chart in 1981 and at 29 on the
Adult Contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quie ...
chart in 1982.


Music licensing

The show's use of Blondie's " Heart of Glass" was widely credited with helping the song become a major U.S. hit, and the band's record label
Chrysalis Records Chrysalis Records () is a British record label that was founded in 1968. The name is both a reference to the pupal stage of a butterfly and a combination of its founders' names, Chris Wright and Terry Ellis. It started as the Ellis-Wright Ag ...
presented the producers with a gold record award for the song's album ''
Parallel Lines In geometry, parallel lines are coplanar straight lines that do not intersect at any point. Parallel planes are planes in the same three-dimensional space that never meet. ''Parallel curves'' are curves that do not touch each other or inters ...
''. The gold record can be seen hanging on the wall in the "bullpen" set in many episodes. The songs were often tied into episode plots, and some pieces of music were even used as running gags. For example, the doorbell at Jennifer's penthouse apartment played "
Fly Me to the Moon "Fly Me to the Moon", originally titled "In Other Words", is a song written in 1954 by Bart Howard. The first recording of the song was made in 1954 by Kaye Ballard. Frank Sinatra's 1964 version was closely associated with the Apollo missions ...
" (which was later replaced by "
Beautiful Dreamer "Beautiful Dreamer" is a parlor song by American songwriter Stephen Foster. It was published posthumously in March 1864, by Wm. A. Pond & Co. of New York. The first edition states on its title page that it is "the last song ever written by Steph ...
" for copyright reasons). Wilson has commented that ''WKRP'' was videotaped rather than filmed because at the time, music-licensing fees were lower for videotaped programs, a loophole that was intended to accommodate variety shows. Also published by the ''
South Florida Sun-Sentinel The ''Sun Sentinel'' (also known as the ''South Florida Sun Sentinel'', known until 2008 as the ''Sun-Sentinel'', and stylized on its masthead as ''SunSentinel'') is the main daily newspaper of Fort Lauderdale, Florida, as well as surrounding Br ...
'' on May 5, 2007 as
WKRP in Cincinnati on DVD: The song doesn't remain the same
"
Music licensing Music licensing is the licensed use of copyrighted music. Music licensing is intended to ensure that the owners of copyrights on musical works are compensated for certain uses of their work. A purchaser has limited rights to use the work without ...
deals that were cut at the time of production covered only a limited number of years, but when the show entered syndication shortly after its 1982 cancellation, most of the original music remained intact because the licensing deals were still active. After the licenses had expired, later syndicated versions of the show did not feature the music as first broadcast, with stock production music inserted in place of the original songs to avoid paying additional
royalties A royalty payment is a payment made by one party to another that owns a particular asset, for the right to ongoing use of that asset. Royalties are typically agreed upon as a percentage of gross or net revenues derived from the use of an asset o ...
. In some cases (such as during scenes with dialogue over background music), some of the characters' lines were dubbed by soundalike actors, a practice evident in all prints of the show issued since the early 1990s, including those used for its late-1990s run on
Nick at Nite Nick at Nite (stylized as nick@nite) is an American nighttime basic cable television channel that broadcasts over the channel space of Nickelodeon. It typically broadcasts Mondays to Thursday nights from 9 p.m. - 6:30 a.m. Eastern Time Zone, ET/Pac ...
. The expense of procuring licenses for the original music delayed release of a DVD set for years. When a Season 1 set was finally released, much of the music was again replaced and the soundalike vocal dubs were present. Some scenes were shortened or cut entirely, but some deleted scenes that had not been included in the original broadcast were added.


Home media

20th Century Fox Home Entertainment 20th Century Studios Home Entertainment (commonly referred to as 20th Home Video, or 20th Home Entertainment, formerly known as 20th Century-Fox Video, CBS/Fox Video, Fox Video, and 20th Century Fox Home Entertainment) is a home video label of Wa ...
released the first season of ''WKRP'' on DVD in region 1 in 2007, with a number of music replacements. Sales of the set were poor, and Fox released no further seasons. In 2014,
Shout! Factory Shout! Factory is an American home video and music company founded in 2002 as Retropolis Entertainment. Its video releases include previously released feature films, classic and contemporary television series, animation, live music, and comedy ...
acquired rights to the series for DVD release. Shout! had planned to include all of the copyrighted music that originally aired on the show, and obtained the rights to include what they called "the vast majority of the music", but explained, "In a few cases, it was simply impossible to get the rights." Most of the dialogue dubs done for the 1990s syndication airings were removed, and the original dialogue restored. This release presented the second-season episode "Filthy Pictures" and the third-season episode "Dr. Fever and Mr. Tide" in their original hour-long formats instead of the syndicated two-part versions, bringing the episode count from 90 episodes to 88 episodes.


References


External links


''WKRP in Cincinnati'' @ pearsontv.com
* {{DEFAULTSORT:Wkrp in Cincinnati 1978 American television series debuts 1982 American television series endings 1970s American sitcoms 1980s American sitcoms CBS original programming English-language television shows Fictional radio stations Television series about radio Rock music television series Television series by MTM Enterprises Television shows set in Cincinnati 1970s American workplace comedy television series 1980s American workplace comedy television series Television series created by Hugh Wilson