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Verifone is an American
multinational corporation A multinational company (MNC), also referred to as a multinational enterprise (MNE), a transnational enterprise (TNE), a transnational corporation (TNC), an international corporation or a stateless corporation with subtle but contrasting senses, i ...
headquartered in
Coral Springs, Florida Coral Springs, officially the City of Coral Springs, is a city in Broward County, Florida, United States. The city is located approximately northwest of Fort Lauderdale. As of the 2020 U.S. Census, the city had a population of 134,394. It is a ...
. Verifone provides technology for electronic payment transactions and value-added services at the
point-of-sale The point of sale (POS) or point of purchase (POP) is the time and place at which a retail transaction is completed. At the point of sale, the merchant calculates the amount owed by the customer, indicates that amount, may prepare an invoic ...
. Verifone sells merchant-operated, consumer-facing and self-service payment systems to the financial, retail, hospitality, petroleum, government and healthcare industries. The company's products consist of POS electronic payment devices that run its own operating systems, security and encryption software, and certified payment software, and that are designed for both consumer-facing and unattended environments. Its products process a range of payment types, including signature and personal identification number (PIN)-based debit cards,
credit card A credit card is a payment card issued to users (cardholders) to enable the cardholder to pay a merchant for goods and services based on the cardholder's accrued debt (i.e., promise to the card issuer to pay them for the amounts plus the o ...
s, contactless/
radio frequency identification Radio-frequency identification (RFID) uses electromagnetic fields to automatically identify and track tags attached to objects. An RFID system consists of a tiny radio transponder, a radio receiver and transmitter. When triggered by an electrom ...
cards,
smart card A smart card, chip card, or integrated circuit card (ICC or IC card) is a physical electronic authentication device, used to control access to a resource. It is typically a plastic credit card-sized card with an embedded integrated circuit (IC) c ...
s, prepaid gift and other
stored-value card A stored-value card (SVC) is a payment card with a monetary value stored on the card itself, not in an external account maintained by a financial institution. This means no network access is required by the payment collection terminals as funds ...
s, electronic bill payment, check authorization and conversion, signature capture and Electronic Benefit Transfer (EBT). In 2018, Verifone was acquired by
Francisco Partners Francisco Partners is an American private equity firm focused exclusively on investments in technology and technology-enabled services businesses. Founded in August 1999 and based in San Francisco with offices in London and New York City, Francis ...
for $3.4 billion. The company's architecture enables multiple applications, including third-party applications, such as
gift card A gift card also known as gift certificate in North America, or gift voucher or gift token in the UK is a prepaid stored-value money card, usually issued by a retailer or bank, to be used as an alternative to cash for purchases within a parti ...
and loyalty card programs, healthcare insurance eligibility, and time and attendance tracking, and allows these services to reside on the same system without requiring recertification upon the addition of new applications.


Overview

As of October 31, 2013, the company held trademark registration in 22 jurisdictions (including registration in the EU that covers various country level registrations that the company had previously filed) for the ‘VERIFONE’ trademark and in 32 jurisdictions (including registration in the EU that covers various country level registrations that the company had previously filed) for ‘VERIFONE’ trademark, including its ribbon logo. On November 3, 2014, The company unveiled a new corporate logo, and brand identity that represents a new Verifone that is driving the future of commerce in a rapidly evolving digital world where electronic payments, commerce and mobility are converging. From its beginnings as the first payment device manufacturer, Verifone's product and point-of-sale service offerings have changed considerably. Verifone offer payment technology expertise, and services that add value to the point of sale with merchant-operated, consumer-facing and self-service POS payment systems. Founded in Hawaii, U.S. in 1981, Verifone in 2014 operated in more than 150 countries worldwide and employed nearly 5,000 people globally. Verifone's steady growth came organically through a dedication both to innovation and strategic partnerships, and from smart acquisitions. Core focus and growth areas for the company include mobile commerce, security, services and emerging global markets. Verifone has headquarters in Coral Springs, Florida; London, U.K.; and Singapore and a presence in more than 45 countries.


History

Verifone was founded by William "Bill" Melton and incorporated in
Hawaii Hawaii ( ; haw, Hawaii or ) is a state in the Western United States, located in the Pacific Ocean about from the U.S. mainland. It is the only U.S. state outside North America, the only state that is an archipelago, and the only stat ...
in 1981, and named itself after its first product, the name standing for Verification telephone. Since the late 1980s, Verifone has held more than 60 percent of the U.S. market, and during the 1990s the company captured more than half of the international market for such systems. In 1996, the company placed its five millionth system. Domestic and international sales of POS systems continue to form the majority of Verifone's annual sales, which hit $387 million in 1995 and were expected to top $500 million in subsequent years. The sudden growth of the Internet, and especially the World Wide Web, in the mid-1990s created a demand for secure online financial transaction applications. Verifone has designed applications conforming to the
Secure Electronic Transaction Secure Electronic Transaction (SET) is a communications protocol standard for securing credit card transactions over networks, specifically, the Internet. SET was not itself a payment system, but rather a set of security protocols and formats that ...
(SET) standards developed by
Visa Inc. Visa Inc. (; stylized as ''VISA'') is an American multinational financial services corporation headquartered in San Francisco, California. It facilitates electronic funds transfers throughout the world, most commonly through Visa-branded cred ...
and MasterCard. With the $28 million 1995 acquisition of Enterprise Integration Technologies, the company that developed the Secure HyperText Transfer Protocol (S-HTTP), and a $4 million equity investment in
CyberCash, Inc. CyberCash, Inc. was an E-commerce payment system, internet payment service for E-commerce, electronic commerce, headquartered in Reston, Virginia. It was founded in August 1994 by Daniel C. Lynch (who served as chairman), William N. Melton (who s ...
, led by Verifone founder William Melton, and with 1996 partnership agreements with Internet browser leaders
Netscape Netscape Communications Corporation (originally Mosaic Communications Corporation) was an American independent computer services company with headquarters in Mountain View, California and then Dulles, Virginia. Its Netscape web browser was onc ...
, Oracle Corporation, and
Microsoft Microsoft Corporation is an American multinational technology corporation producing computer software, consumer electronics, personal computers, and related services headquartered at the Microsoft Redmond campus located in Redmond, Washing ...
, Verifone has rolled out a suite of software products targeted at consumers, merchants, and financial institutions allowing secure purchases and other transactions online. Purchases over the Internet, which still produced as little as $10 million in 1995, were expected to reach into the billions by the turn of the century. Verifone has also been working to marry the smart card to the Internet; in 1996, the company introduced the Personal ATM (P-ATM), a small smart card reader designed to be attached to the consumer's home computer, which will enable the consumer not only to make purchases over the Internet, but also to "recharge" the value on the card. Verifone has also partnered with
Key Tronic Keytronic (; formerly Key Tronic) is a technology company founded in 1969. Its core products initially included keyboards, mice and other input devices. KeyTronic currently specializes in PCBA and full product assembly. The company is among th ...
to incorporate a P-ATM interface directly into that company's computer keyboards.


1980s: Introduction and rapid growth

By the beginning of the 1980s, the major credit card companies began seeking methods to reduce processing costs and losses due to fraud. In 1981, Visa and MasterCard began offering merchants discounts on their transactions if they agreed to use newly developed automated transaction technology for all credit card purchases greater than $50. This move opened the way for the creation of an industry devoted to producing POS authorization systems. Early systems typically had starting prices of $900. Verifone introduced its first POS product in 1982. By lowering manufacturing and operating costs through outsourcing production, Verifone brought its first system to the market at $500. Working with Visa, Verifone captured a large share of the POS market. In 1984, the company introduced ZON credit card authorization system was priced at $125. It took advantage of improvements in processor speeds and the lowering cost of both processors and memory. The following year, Verifone moved its headquarters to
Redwood City Redwood City is a city on the San Francisco Peninsula in Northern California's Bay Area, approximately south of San Francisco, and northwest of San Jose. Redwood City's history spans its earliest inhabitation by the Ohlone people to being a po ...
, outside of San Francisco. The company's revenues grew to $15.3 million, earning a net profit of $864,000. The company doubled revenues, to about $30 million, in 1986. By January 1988, Verifone controlled more than 53 percent of the POS systems market. Revenues had reached $73.4 million, with net earnings of more than $6 million. The following year, the company increased its dominance in the industry with the purchase of the transaction automation business of Icot Corp., then second in the market with a 20.5 percent share. The acquisition boosted Verifone's revenues to $125 million. By then, Verifone had entered the international market, starting with Australia in 1988 and placing its millionth ZON system in Finland in 1989.


1990s: Expansion into new markets

Verifone went public in March 1990, raising more than $54 million. As the credit card industry matured, Verifone pushed to install its systems into new markets, such as restaurants, movie theaters, and taxis, as well as developing software capacity to bring its systems into the health care and health insurance markets and to government functions. International sales also began to build, as use of credit cards became increasingly accepted in foreign markets. VeriFone was also building its global operation, opening facilities in
Bangalore Bangalore (), officially Bengaluru (), is the capital and largest city of the Indian state of Karnataka. It has a population of more than and a metropolitan population of around , making it the third most populous city and fifth most ...
, Singapore, England, Dallas, and Ft. Lauderdale, in addition to its Hawaii and California facilities. Rolling out its Gemstone line of transaction systems, which added inventory control, pricing, and other capabilities, Verifone was aided by announcements from Visa and MasterCard that the companies would no longer provide printed warning bulletins, while requiring merchants to seek authorization for all credit card transactions by 1994. Revenues jumped from $155 million in 1990 to $226 million in 1992. Verifone had just placed its two millionth system a year ago. By 1993, Verifone systems were in place in more than 70 countries, including its three millionth system, in Brazil, representing the company's expansion in the Latin American market. International sales, which had contributed less than ten percent of revenues before 1990, now accounted for more than 30 percent of the company's nearly $259 million in annual revenues. Banks began rolling out debit cards in the mid-1990s. In response, Verifone produced terminals designed with keypads for PIN numbers. But as the domestic credit and debit card markets neared saturation, Verifone changed its primary focus to producing software applications, offering vertically integrated systems, including applications for standard computer operating systems. It also built a new plant near Shanghai in China in 1994 to increase production capacity. Verifone moved to take the lead in the coming smart card revolution, teaming up with
Gemplus International Gemalto was an international digital security company providing software applications, secure personal devices such as smart cards and tokens, and managed services. It was formed in June 2006 by the merger of two companies, Axalto and Gemplus In ...
, a France-based maker of the cards, and MasterCard International to form the joint venture ''SmartCash''. To place the company close to technological developments in France and the rest of Europe, Verifone opened its Paris research and development center in 1994. The company launched its smart card in May 1995. The company introduced its Personal ATM, a palm-sized smart card reader capable of reading a variety of smart card formats, in September 1996, with the product expected to ship in 1997. Among the first customers already signed to support the P-ATM were
American Express American Express Company (Amex) is an American multinational corporation specialized in payment card services headquartered at 200 Vesey Street in the Battery Park City neighborhood of Lower Manhattan in New York City. The company was found ...
, MasterCard International,
GTE GTE Corporation, formerly General Telephone & Electronics Corporation (1955–1982), was the largest independent telephone company in the United States during the days of the Bell System. The company operated from 1926, with roots tracing furth ...
, Mondex International, Visa International,
Wells Fargo Wells Fargo & Company is an American multinational financial services company with corporate headquarters in San Francisco, California; operational headquarters in Manhattan; and managerial offices throughout the United States and intern ...
Bank, and Sweden's Sparbanken Bank. Contracts for each called for the purchase of a minimum of 100,000 units; the total market potential for the device was estimated at more than 100 million households. In addition, Verifone began developing smart card readers to supplement and eventually replace its five million credit and debit card authorization systems. In 1995, Verifone began the first of its aggressive steps to enter an entirely new area, that of Internet-based transactions. In May 1995, the company partnered with
Broadvision BroadVision is an international software vendor of self-service web applications for enterprise social software, electronic commerce, enterprise portals, and customer relationship management. The company provides applications to businesses. In a ...
Inc., a developer of Internet, interactive television, computer network, and other software, to couple Verifone's Virtual Terminal software—a computer-based version of its standard transaction terminal—with BroadVision's offerings, thereby extending Verifone's products beyond the retail counter for the first time. In August 1995, however, Verifone took an even bigger step into the Internet transaction arena, with its $28 million acquisition of Enterprise Integration Technologies, developer of the S-HTTP industry standard for safeguarding transactions over the World Wide Web. Verifone followed that acquisition with a $4 million investment in William Melton's latest venture, CyberCash Inc., also working to develop Internet transaction systems. By 1996, Verifone was ready with its Payment Transaction Application Layer (PTAL) lineup of products, including the
Virtual terminal In open systems, a virtual terminal (VT) is an application service that: # Allows host terminals on a multi-user network to interact with other hosts regardless of terminal type and characteristics, # Allows remote log-on by local area network ...
interface for merchants conducting sales with consumers; Internet Gateway or vGATE, to conduct transactions between merchants and financial institutions; and the Pay Window interface for consumers making purchases on the Internet. After securing agreements from Netscape, Oracle, and Microsoft to include Verifone software in their Internet browsers, Verifone and Microsoft announced in August 1996 that Verifone's virtual point of sale (vPOS) would be included in the Microsoft Merchant System to be released by the end of the year. Verifone's announcement of the P-ATM, able to be attached as a computer peripheral, wedded the company's smart card and Internet transaction efforts.
Hewlett-Packard The Hewlett-Packard Company, commonly shortened to Hewlett-Packard ( ) or HP, was an American multinational information technology company headquartered in Palo Alto, California. HP developed and provided a wide variety of hardware components ...
acquired Verifone in a $1.18bn stock-swap deal in April 1997. Four years later Verifone was sold to
Gores Technology Group The Gores Group is a private equity firm specializing in acquiring and partnering with mature and growing businesses. The company was founded in 1987 by its CEO and chairman, Alec Gores, Alec E. Gores. Headquartered in Los Angeles, California, wi ...
in May 2001. In 2002 Verifone was recapitalized by
GTCR GTCR LLC is a Chicago, Illinois-based private equity firm focused on leveraged buyout, leveraged recapitalization, growth capital and rollup transactions. The firm principally invests in high-growth industries, including financial services & tec ...
Golder Rauner, LLC. In 2005, Verifone was listed as a public company on New York Stock Exchange (NYSE: PAY).


2000s: Acquisitions

In October 2004, Israeli-based Lipman Electronics had acquired United Kingdom-based Dione plc, to go alongside its "NURIT" brand. On November 1, 2006 Verifone completed its acquisition of Lipman, and added both Dione and NURIT products to its portfolio for an undisclosed sum. In September 2006 Verifone acquired some divisions of Irish terminal and payment services company Trintech Group plc – headquartered in
Dublin Dublin (; , or ) is the capital and largest city of Republic of Ireland, Ireland. On a bay at the mouth of the River Liffey, it is in the Provinces of Ireland, province of Leinster, bordered on the south by the Dublin Mountains, a part of th ...
with offices in
Montevideo Montevideo () is the Capital city, capital and List of cities in Uruguay, largest city of Uruguay. According to the 2011 census, the city proper has a population of 1,319,108 (about one-third of the country's total population) in an area of . M ...
,
Neu-Isenburg Neu-Isenburg is a town in Germany, located in the Offenbach district of Hesse. It is part of the Frankfurt Rhein-Main urban area and has a population of 38,204 (2020). The town is known nowadays mainly for its regionally used shopping centre, th ...
and
London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...
amongst other locations – in a 12.1M USD (€9.4M) cash transaction. The company was formerly known as VeriFone Holdings, Inc. and changed its name to VeriFone Systems, Inc. in 2010. In 2014 the company rebranded itself as Verifone with a lowercase 'f'. Verifone in 2014 was based in
San Jose, California San Jose, officially San José (; ; ), is a major city in the U.S. state of California that is the cultural, financial, and political center of Silicon Valley and largest city in Northern California by both population and area. With a 2020 popul ...
, and has marketing and sales offices across the world. High economic growth abroad, coupled with infrastructure development, support from governments seeking to increase value-added tax (“VAT”) and Sales Tax collections, and the expanding presence of IP and Wireless communication networks resulted in revenue from abroad exceeding revenue generated from domestic sales. Specifically, its North America market share fell from 57.4% of total revenues in 2006, to only 39% or $359.14 million in total revenues for fiscal 2008. On the other hand, International operations went from comprising only 42.5% of total revenues in 2006 to 61% or $564.46 million of total revenues in 2008. In April 2018, Verifone was acquired by
Francisco Partners Francisco Partners is an American private equity firm focused exclusively on investments in technology and technology-enabled services businesses. Founded in August 1999 and based in San Francisco with offices in London and New York City, Francis ...
for US$3.4 billion.


Products

Verifone, Inc. is an international producer and designer of electronic payment methods and devices. The company divides its business into two segments: Systems Solutions and Services. Systems Solutions consists of operations related to the sale of electronic payment products that enable electronic transactions. The Services segment includes warranty and support services. In fiscal year 2008, Verifone's Systems Solutions segment generated 87.5% of total revenues, which amounted to $807.46 million, while its Services segment contributed 12.5%, or $114.46 million in revenue. Its principal product lines have included point-of-sale, merchant-operated, consumer-facing and self-service payment systems for multiple industries, notably financial, retail, hospitality, petroleum, government and healthcare markets. It provides countertop electronic payment terminals that accept card payment options
Mobile payment A mobile payment, also referred to as mobile money, mobile money transfer and mobile wallet, is any of various payment processing services operated under financial regulations and performed from or via a mobile device, as the cardinal class of ...
, chip and PIN, and
Contactless payment Contactless payment systems are credit cards and debit cards, key fobs, smart cards, or other devices, including smartphones and other mobile devices, that use radio-frequency identification (RFID) or near-field communication (NFC, e.g. Samsun ...
, including
Near field communication Near-field communication (NFC) is a set of communication protocols that enables communication between two electronic devices over a distance of 4 cm (1 in) or less. NFC offers a low-speed connection through a simple setup that can be u ...
(NFC) as well as support Credit and Debit cards, EBT cards,
EMV EMV is a payment method based on a technical standard for smart payment cards and for payment terminals and automated teller machines which can accept them. EMV stands for " Europay, Mastercard, and Visa", the three companies that created th ...
, and other PIN-based transactions; an array of software applications and application libraries; and portable devices that support 3G, GPRS, Bluetooth, and WiFi technologies. The company also offers multimedia consumer facing POS devices; unattended and self-service payment methods designed to enable payment transactions in self-service environments; and integrated electronic payment systems that combine electronic payment processing, fuel dispensing, and ECR functions, as well as payment systems for integration. In addition, it provides mobile payment methods for various segments of the mobile point of sale environment; contactless peripherals; network access devices; security systems; payment-as-a-service and other managed services, terminal management, payment-enabled media, and payment system security; and server-based payment processing software and middleware. Further, the company offers equipment repair or maintenance, gateway processing, remote terminal management, software post-contract support, customized application development, helpdesk, customer service, warehousing, and encryption or
tokenization Tokenization may refer to: * Tokenization (lexical analysis) in language processing * Tokenization (data security) in the field of data security * Word segmentation * Tokenism Tokenism is the practice of making only a perfunctory or symbolic ...
services.


Countertop and PIN Pads

The company's countertop devices accept various card payment options, including payment options using
Near field communication Near-field communication (NFC) is a set of communication protocols that enables communication between two electronic devices over a distance of 4 cm (1 in) or less. NFC offers a low-speed connection through a simple setup that can be u ...
(NFC) technology, mobile wallets, chip and PIN, QR code and contact-less payments. Its VX Evolution generation of countertop devices supports a range of applications, such as pre-paid products, including gift cards and
loyalty program A loyalty program is a marketing strategy designed to encourage customers to continue to shop at or use the services of a business associated with the program. Today, such programs cover most types of commerce, each having varying features and ...
s. The VX Evolution devices also integrate the company's NFC software technology to manage multiple NFC-based mobile wallets, applications, and programs. It also offers various other VX model countertop devices, including a hybrid device that reads both magnetic strip and chip card transactions using a single card reader, offering options for a range of connectivity choices, and battery operated and color displays. The company also supplies PIN pads that support credit and debit card, EBT, EMV, and other PIN-based transactions, and include multiple connectivity options, including a 3G option and NFC capability. Its countertop devices also support a range of applications that are either built into electronic payment systems or connect to electronic cash registers (ECRs) and POS systems. In addition, it offers a range of certified software applications and application libraries that enable its countertop systems and PIN pads to interface with major ECR and POS systems. Verifone has sold numerous point-of-sale credit card reading products, including the ZON Jr (1984), Tranz 330 and ZON Jr XL(1987), Omni 460 (1991) and Omni 3200 (1999) which were the most successful transaction terminals of their times. The company's most popular current products include the Omni 3700 Family, featuring the Omni 3750 and Omni 3740. In 2004, Verifone introduced its newest line of products, Vx Solutions (also called VerixV). These include the Vx510, Vx520 and Vx570, which are countertop terminals offering dial-up or
Ethernet Ethernet () is a family of wired computer networking technologies commonly used in local area networks (LAN), metropolitan area networks (MAN) and wide area networks (WAN). It was commercially introduced in 1980 and first standardized in 198 ...
access, and the Vx610 and Vx670 which are portable, include batteries, and an integrated wireless communications module. The Vx610 is offered in GPRS,
CDMA Code-division multiple access (CDMA) is a channel access method used by various radio communication technologies. CDMA is an example of multiple access, where several transmitters can send information simultaneously over a single communicatio ...
, and
WiFi Wi-Fi () is a family of wireless network protocols, based on the IEEE 802.11 family of standards, which are commonly used for local area networking of devices and Internet access, allowing nearby digital devices to exchange data by radio wa ...
wireless configurations, and is considered a 'countertop mobile' product. The Vx670 is a true portable or 'handover' version available with GPRS, WiFi, and as of November 2007,
Bluetooth Bluetooth is a short-range wireless technology standard that is used for exchanging data between fixed and mobile devices over short distances and building personal area networks (PANs). In the most widely used mode, transmission power is limi ...
-integrated communications modules. The Vx670, in particular, is a deterrent against the theft of credit information because the customer is not required to relinquish possession of his or her credit card; instead transacting directly with the Vx670 in a 'pay at table' sense. The Vx510 is repackaged as Omni 3730, capitalizing the huge sales of the Omni 3700 series. A derivative of Omni3730 is the Omni 3750LE, which has reduced features, but lower price. The VX Evolution devices integrate the company's NFC software technology to manage multiple NFC-based mobile wallets, applications, and programs.


Multimedia Customer Facing

The company's range of multimedia consumer facing POS devices are designed to allow merchants, primarily in the multi-lane retail environment, to engage in direct customer interaction through customized multimedia content, in-store promotions, digital offers, and other value-added services using a POS device. Its multimedia consumer-facing products are offered under its “MX solutions” brand. These products include color graphic displays, interfaces, ECR compatibility, key pads, signature capture functionality, and other features that serve customers in a multi-lane retail environment. The company's “MX solutions” also feature a modular hardware architecture that allows merchants to introduce capabilities, such as contactless or NFC. Its “MX solutions” include a range of products that support these same features in self-service market segments, such as taxis, parking lots/garages, ticketing machines, vending machines, gas pumps, self-checkouts, and quick service restaurants. In 2005 Verifone released its first full color
EFT-POS Electronic funds transfer (EFT) is the electronic transfer of money from one bank account to another, either within a single financial institution or across multiple institutions, via computer-based systems, without the direct intervention of b ...
terminal, the MX 870. The MX 870 is capable of full screen video and is used to build applications by Verifone customers. The MX 870 is the first in the MX 800 series of Visual Payment Terminals, to compete with MX 850, MX 860 and MX 880. All of these terminals run
Embedded Linux Operating systems based on the Linux kernel are used in embedded systems such as consumer electronics (eg. set-top box A set-top box (STB), also colloquially known as a cable box and historically television decoder, is an information applianc ...
and use FST FancyPants and the
Opera (browser) Opera is a multi-platform web browser developed by its namesake company Opera. The browser is based on Chromium, but distinguishes itself from other Chromium-based browsers ( Chrome, Edge, etc.) through its user interface and other features. O ...
for their GUI platform.


Portable

The company's portable payment devices consist of small, portable, handheld devices that enable merchants to accept electronic payments in customer locations wherever connectivity is available. Its portable devices are designed for restaurants, hospitality, delivery, transportation, and other businesses that benefit from the pay-anywhere, pay-anytime convenience offered by a portable payment method that also has capabilities to allow merchants to offer coupons, loyalty, and other programs to enrich the consumer experience. The company's portable devices support 3G, GPRS, Bluetooth, and Wi-Fi technologies based on its VX Evolution and Optimum platforms for ‘always on’ connectivity. Its VX Evolution portable devices offer a color display, as well as a touch screen option. It has utilized its wireless system expertise to enter into new markets for electronic payments such as the pay-at-the-table market device for full-service restaurants and systems for transportation and delivery segments where merchants and consumers are demanding secure payment systems to reduce fraud and
Identity theft Identity theft occurs when someone uses another person's personal identifying information, like their name, identifying number, or credit card number, without their permission, to commit fraud or other crimes. The term ''identity theft'' was co ...
.


Mobile

The company's PAYware The company offers mobile payment capabilities for all segments of the mobile POS environment, from large retailers to small merchants. Its PAYware Mobile portfolio includes devices that attach to, and interface with, iOS, Android or Windows-based smartphones and tablets, enabling these devices to be used as a secure payment device by merchants to accept payments wherever and whenever they do business with mobile connectivity. The company's range of approaches in PAYware Mobile is intended to address merchant needs in various types of retail environments. Its portfolio includes devices that accept various payment types, including EMV chip and PIN, NFC/contactless and magnetic stripe payment types. The company's devices are
Pci compliant The Payment Card Industry Data Security Standard (PCI DSS) is an information security standard used to handle credit cards from major card brands. The standard is administered by the Payment Card Industry Security Standards Council and its use ...
and employ fully encrypted card readers so that sensitive cardholder data do not enter the device. The company provides options designed to enrich the overall consumer experience, including an integrated PIN pad for faster transaction processing, integrated laser barcode imager, and functionality that facilitates sales services, such as ‘on the spot’ verification of merchandise availability or pricing.


Petroleum

The company's family of products for petroleum companies consists of integrated electronic payment systems that combine electronic payment processing, fuel dispensing, and ECR functions, as well as secure payment systems that integrate with major petroleum pump controllers. These products are designed to meet the needs of petroleum company operations. These products allow the company's petroleum customers to manage fuel dispensing and control, and enable ‘pay at the pump’ functionality, cashiering, store management, inventory management, and accounting for goods and services at the POS. The company has expanded this suite of products with its Secure PumpPAY range of payment devices and related software that integrate into petroleum dispensers and deliver secure payment capabilities. It also has introduced its PAYmedia service that utilizes the large color screen of Secure PumpPAY units and its VNET media platform to enable digital content, including paid advertising and couponing at the petroleum forecourt. Its media platform delivers short-form video and digital coupons at eye-level displays for fueling customers, thereby engaging the consumers and influencing their purchasing decisions.


Unattended and Self-Service

The company's unattended and self-service payment devices are designed to enable payment transactions in self-service environments and include its UX, TransitPAY, and “MX Solutions”. Its “UX Solutions” include a series of secure payment modules for vending machines and other self-service, high-transaction-volume environments, such as on-street parking meters, petroleum pumps, and ticketing machines. The UX modules are offered as
OEM An original equipment manufacturer (OEM) is generally perceived as a company that produces non-aftermarket parts and equipment that may be marketed by another manufacturer. It is a common industry term recognized and used by many professional or ...
metods that are customizable and integrate with existing self-service environments, and designed for both indoor and outdoor use in harsh environments. These modules include versions to accept a range of payment options, including mobile wallets, magnetic stripe, EMV chipcard or NFC or other contactless payment schemes. TransitPAY is the company's unattended payment device solution that enables implementation of an open fare-collection system for riders to pay with a wave or tap of almost any contactless card or NFC-enabled phone, with connectivity to control turnstile gates where applicable. TransitPAY is designed for public transportation environments, including bus, train, and subway. The company's MX 760 is an all-in-one OEM module with graphic display and audio features that integrates into a range of unattended environments. The MX 760 accepts both magnetic track and EMV chip cards using its hybrid card reader and encrypted pin pad and supports various value-added services.


Contactless Peripherals

The company's contactless peripherals enable upgrades of existing payment systems for contactless payment acceptance. These contactless modules, including the QX 1000 and the QX 700, support various contactless payment schemes. The QX 1000 is a countertop contactless module that enables merchants to upgrade existing payments systems to enable acceptance of contactless payments without having to replace their existing POS terminal estate. The company's QX 1000 is designed to provide ‘
Plug and Play In computing, a plug and play (PnP) device or computer bus is one with a specification that facilitates the recognition of a hardware component in a system without the need for physical device configuration or user intervention in resolving resou ...
’ integration with other electronic payment devices and is designed for implementation at retail locations, including quick service restaurants, retail stores, parking garages, movie theaters, and sports arenas. Applications supported on the QX 1000 include EMV and Visa
payWave Visa Inc. (; stylized as ''VISA'') is an American multinational financial services corporation headquartered in San Francisco, California. It facilitates electronic funds transfers throughout the world, most commonly through Visa-branded cred ...
MSD and MasterCard PayPass, American Express
ExpressPay American Express Company (Amex) is an American multinational corporation, multinational corporation specialized in payment card industry, payment card services headquartered at 200 Vesey Street in the Battery Park City neighborhood of Lower Man ...
, Discover Network Zip, and
MIFARE MIFARE is the NXP Semiconductors-owned trademark of a series of integrated circuit (IC) chips used in contactless smart cards and proximity cards. The brand name covers proprietary solutions based upon various levels of the ISO/IEC 14443 Type ...
. The QX 700 is a contactless module designed to enable contactless payments for vending machines and other self-service, high-transaction volume environments, such as on-street parking meters, petroleum pumps, and ticketing machines. The QX 700 could be integrated into existing indoor and outdoor unattended systems through a field upgrade, and is capable of supporting various card types, including public transportation, stored value, and other value-added applications.


Network Access Methods

The company's network access methods are designed and customized to support the requirements of the electronic payments industry by providing the networking hardware technology and communications infrastructure necessary to achieve connectivity within the POS environment. Its integrated enterprise networks are designed to protect investments in current legacy networks and work on a range of standard network technologies and protocols. The company's Intelligent
Network Access Control Network access control (NAC) is an approach to computer security that attempts to unify endpoint security technology (such as antivirus, host intrusion prevention, and vulnerability assessment), user or system authentication and network security ...
ler (IntelliNAC) is an intelligent networking device that provides a range of digital and analog interfaces, line and data concentration, protocol conversion, and transaction routing. IntelliNAC is offered with IntelliView, an enterprise-level approach that provides the networking tools needed to manage aspects of POS such as remote downloads, and centralizes network management for reporting and monitoring.


Services

The company's service offerings include its payment-as-a-service and other managed services, terminal management, payment-enabled media, and payment system security. It also offers a host of support services, including software development, installation and deployment, warranty, post-sale support, repairs, and training. Payment-as-a-Service - The company's Point payment-as-a-service payment management system is hosted and managed by the company and offered as a subscription-based model that includes hardware and software, as well as security, payment and value-added services for a fixed rate per device. The solution supports processing of payment types across all channels of a merchant's business, including credit and debit card payments, online payments, mobile platforms, loyalty cards, gift cards and membership cards, with integrated payments management and reporting. The hosted service includes 24x7 support, encrypted transactions, integration for new methods of payment, ongoing EMV maintenance, merchant support, and PCI compliance. The payment-as-a-service Web-based portal serves as a single point of entry for merchants and partners to access, configure, and manage their payment services, as well as to deploy loyalty programs and enable new payment types. The company's payment-as-a-service approach is designed to simplify EMV adoption and enable rapid integration of mobile wallets and emerging payment technologies. The payment-as-a-service model is implemented primarily in Europe, the Middle East, and Africa (EMEA), as well as in Asia, Australia, New Zealand, and other Asia Pacific Rim countries. Managed Services - In addition to the company's payment-as-a-service model, it offers a range of other managed services to provide its customers a managed solution that accommodates their business needs and plans. The company's managed services include Web-based transaction processing that is consolidated across payment types, from traditional retail to e-commerce,
Cloud-based Cloud computing is the on-demand availability of computer system resources, especially data storage (cloud storage) and computing power, without direct active management by the user. Large clouds often have functions distributed over mult ...
remote loading of supported devices with the up-to-date base files and firmware, software and applications, and estate management, including remote key loading, capabilities to remotely activate NFC/contactless and EMV, and consolidated reporting and analytics. PAYware Connect, the company's cloud-based hosted payment solution, consolidates all payment transactions through its payment gateway and enables merchants to process from any Internet-connected PC through a single portal. PAYware Connect uses the company's proprietary VeriShield Total Protect for transaction encryption and tokenization and is certified by all of the major payment processing networks. Its VX Direct managed model combines its VX device with the latest payment applications, automatic updates, security protection with VeriShield Total Protect, and estate management capabilities through VeriFone HQ or VeriCentre. These managed approaches are offered worldwide to retailers, acquirers, and merchants in the restaurant and hospitality markets. The company's limo, livery, and taxi fleet management provides tools for fleets installed with its POS devices, including real-time vehicle and trip/fare activity monitoring, computerized dispatch, vehicle tracking, and faster card processing. In 2009, Verifone partnered with
Hypercom Hypercom was an Australian company which was a pioneer of electronic payment processing hardware and software. It was acquired by rival VeriFone in 2011. History Hypercom was founded by Hungarian born George Wallner, David Saul and Leslie Fritz ...
and
Ingenico Ingenico is a merchant services technology company based in France, that facilitates secure electronic transactions. The company expanded as a manufacturer of point of sale (POS) payment terminals to also include complete merchant payment Saa ...
to found the Secure POS Vendor Alliance, a
non-profit organization A nonprofit organization (NPO) or non-profit organisation, also known as a non-business entity, not-for-profit organization, or nonprofit institution, is a legal entity organized and operated for a collective, public or social benefit, in co ...
whose goal is to increase awareness of and improve payment industry security. In 2010 Verifone announced the VX Evolution product line, designed to PCI PED 2.0 specs and providing native support for VeriShield Total Protect, Verifone's encryption and tokenization solution. The VX Evolution line is an extension of Verifone's countertop and PIN pad products and included a number of upgrades from earlier models, such as full color display, ARM 11 processors and a fully programmable PIN pad.


Key Trends and Forces


Summary of Trends

The industry's growth continues to be driven by the long-term shift towards electronic payment transactions and away from cash and checks, in addition to an improvement in security standards that require more advanced electronic payment systems. International and national security issues have become the main drivers of Verifone's business model as customers seek means to meet ever-escalating governmental requirements related to the prevention of identity theft as well as operating regulation safeguards issued by the credit and debit card associations. These trends have been accelerated by the usage of credit and debit card based payments, especially PIN-based debit. Another key driver is the growth in single application credit card products that enable merchants to provide payment solutions in non-traditional settings such as pay-at-the-table in restaurants.


Exposure to and Rapid Penetration of Electronic Payments in Emerging Markets

Rapid economic growth and subsequent infrastructure development—expanding presence of IP and wireless communication networks in Eastern Europe, Latin America, and East Asia have led to significant increases in demand for Verifone's electronic payment products. Verifone has strategically gained exposure to these growing markets and its 2008 revenue breakdown is a good indication of this. In particular, during the fiscal year ended October 31, 2008, 65.2% of Verifone's net revenues were generated outside of the United States. Verifone expects the percentage of net revenues generated outside of the United States to continue to increase in the coming years. The firm's System Solutions segment's net revenues increased $15.2 million, or 1.9% during the
fiscal year A fiscal year (or financial year, or sometimes budget year) is used in government accounting, which varies between countries, and for budget purposes. It is also used for financial reporting by businesses and other organizations. Laws in many ...
ended October 31, 2008 as compared to the fiscal year ended October 31, 2007 primarily due to a $56.3 million increase in International System Solutions net revenues. This increase was offset by a decline in North America system solutions revenue of $41.2 million. The increase in International System Solutions net revenues was largely attributable to growth in the Latin American market, primarily Brazil as several of Verifone's largest Brazilian customers made public offerings that generated money to purchase electronic payment products, as well as higher demand for prepaid top-ups, medical and health care System Solutions. Furthermore, European net revenues for System Solutions increased by $19.4 million due to improved supply chain and sales execution in Russia and Ukraine. The decrease in North America System Solutions net revenues was primarily attributable to weakening demand for the firm's "Petroleum Solutions" and a reduction in demand from United States financial businesses. Verifone's increased revenue from abroad has not increased its profit margins. On the contrary, International gross profit percentage declined due to the combination of increased price competition in emerging markets countries, including Russia, China, Turkey and Brazil. In addition, certain customers purchased non-PCI compliant inventory at significant discounts. In addition, revenues in Latin America, which have historically carried gross margins below international averages, increased proportionally in the fiscal year ended October 31, 2008 as international sales of Verifone's System Solutions products have tended to carry lower average selling prices and therefore have lower gross margins than its sales in North America.


Increasing IP Connectivity

Large telecommunication carriers have expanded their communication networks and lowered fees, which lets merchants use IP-based networks more cost effectively. This increased IP connectivity has led to faster processing speeds and lower costs, which in turn has opened new markets for electronic payment systems, including many that have been primarily cash-only industries, such as quick service restaurants (“QSRs”). Additional wireless electronic payment solutions are being developed to increase transaction processing speed and mobility at the point of sale, and offer significant security benefits that enabling consumers to avoid relinquishing their payment cards. For example, a portable device can be presented to consumers to pay-at-the-table in full-service restaurants or to pay in other environments, such as outdoor arenas, pizza delivery, farmers’ markets, and taxi cabs. The increase in IP Connectivity in several fast-growing emerging economies, in particular Brazil, Turkey, China, Brazil and Israel has fueled much of the $56.3 million increase in Verifone's International System Solutions net revenues for 2008. However, the pervasive global bear market in 2009 has negated any positive impact on Verifone's revenues from Increasing IP connectivity in all market sectors, as well as domestic and international markets.


Growth of Wireless Communications

The development and increased use of wireless communication infrastructures are increasing demand for compact, easy-to-use, and reliable wireless payment solutions. The wireless communications industry has grown substantially in the United States and globally over the past twenty years. The increased speed of wireless communications, and ever-expanding coverage maps of standardized wireless data technologies such as General Packet Radio Service (“GPRS”), and
Code division multiple access Code-division multiple access (CDMA) is a channel access method used by various radio communication technologies. CDMA is an example of multiple access, where several transmitters can send information simultaneously over a single communication ...
(“CDMA”) makes wireless telecommunications an attractive alternative to traditional telecommunications. The $61.5 million increase in revenue from North American System Solutions products was primarily attributable to an increase in demand for Wireless products due to customers’ interest in differentiating the service they provide to merchants, and higher sales in Canada, where merchants are preparing for a transition to a new payment card technology offered by
Interac Interac is a Canadian interbank network that links financial institutions and other enterprises for the purpose of exchanging electronic financial transactions. Interac serves as the Canadian debit card system and the predominant funds transf ...
.


Increased focus on Security Issues

Industry security standards are constantly evolving, driving re-certification and replacement of electronic payment systems, particularly in Europe and the United States. In order to offer electronic payment systems that connect to payment networks, electronic payment system providers certify their products and services with card associations, financial institutions, and payment processors and comply with government and telecommunications company regulations. Not surprisingly, security has become a driving factor in its business as customers endeavor to meet ever escalating governmental requirements related to the prevention of identity theft as well as operating regulation safeguards issued by the credit and debit card associations, members of which include Visa, MasterCard, American Express, Discover Financial Services, and JCB. In response to increasing industry demands for high security products in the fiscal year ended October 31, 2007, Verifone incurred an obsolescence charge of $16.6 million primarily due to the implementation of new PCI security standards.


Competition

Verifone is one of the top three providers of electronic payment systems and services in the world. The markets for this company's products are highly competitive, and have been subject to price pressures. Competition from manufacturers, distributors, and providers of similar products have caused price reductions, reduced margins, and a loss of market share (need date that this started). For example, one of Verifone's former customers--
First Data Corporation First Data Corporation is a financial services company headquartered in Atlanta, Georgia, United States. The company's STAR Network provided nationwide domestic debit acceptance at more than 2 million retail POS, ATM, and Online outlets for nea ...
has developed its own series of proprietary electronic payment systems for the U.S. market. Moreover, Verifone competes with suppliers of cash registers that provide built in electronic payment capabilities and producers of software that support electronic payment over the internet, as well as other manufacturers or distributors of electronic payment systems. Finally, Verifone competes with smaller companies that have been able to develop strong local or regional customer bases. The firm's main competitors are: *
PAX Technology PAX Technology is a Chinese manufacturer of payment terminals, PIN pads, and point of sale hardware and software. The company is headquartered in Shenzhen, listed on the Hong Kong Stock Exchange and sells its products globally. History PAX Technol ...
*
Ingenico Ingenico is a merchant services technology company based in France, that facilitates secure electronic transactions. The company expanded as a manufacturer of point of sale (POS) payment terminals to also include complete merchant payment Saa ...
*
NCR Corporation NCR Corporation, previously known as National Cash Register, is an American software, consulting and technology company providing several professional services and electronic products. It manufactures self-service kiosks, point-of-sale termin ...
Verifone acquired a smaller competitor Hypercom in an all-stock transaction deal in 2011.


Acquisitions


Divestments

* Global Bay sold to Manhattan Associates in 2014.


Corporate affairs

The company is run by a
board of directors A board of directors (commonly referred simply as the board) is an executive committee that jointly supervises the activities of an organization, which can be either a for-profit or a nonprofit organization such as a business, nonprofit organiz ...
made up of mostly company outsiders, as is customary for publicly traded companies. Members of the board of directors as of June 2014 are: Robert W. Alspaugh(''Director''), Karen Austin(''Director''), Paul Galant(''Director; Chief Executive Officer''), Alex W. (Pete) Hart(''Chairman of the Board of Directors''), Robert B. Henske(''Director''), Wenda Harris Millard(''Director''), Eitan Raff(''Director''), Jonathan I. Schwart(''Director''), Jane J. Thompson(''Director''). Under the Corporate Governance Guidelines of the company, the Board is free to select its Chairman and company's CEO in the manner it considers to be in its best interests at any given point in time. Since 2008 the positions of Chairman of the Board and CEO have been held by separate persons. The Board believes that this structure is appropriate for them because it allows CEO to focus his time and energy on leading its key business and strategic initiatives while the Board focuses on oversight of management, overall
enterprise risk management Enterprise risk management (ERM) in business includes the methods and processes used by organizations to manage risks and seize opportunities related to the achievement of their objectives. ERM provides a framework for risk management, which typi ...
and corporate governance. The Board and its committees meet throughout the year on a set schedule, usually at least once a quarter, and also hold special meetings from time to time. Agendas and topics for Board and committee meetings are developed through discussions between management and members of the Board and its committees. Information and data that are important to the issues to be considered are distributed in advance of each meeting. Board meetings and background materials focus on key strategic, operational, financial, enterprise risk, governance and compliance matters.


Board’s Role in Risk Oversight

The Board executes its risk management responsibility directly and through its committees. As set forth in its charter and annual work plan,
Audit Committee An audit committee is a committee of an organisation's board of directors which is responsible for oversight of the financial reporting process, selection of the independent auditor, and receipt of audit results both internal and external. In a U ...
has primary responsibility for overseeing their enterprise risk management process. The Audit Committee receives updates and discusses individual and overall risk areas during its meetings, including financial risk assessments, operations risk management policies, major financial risk exposures, exposures related to compliance with legal and regulatory requirements, and management's actions to monitor and control such exposures. The Vice President of Internal Audit reviews with the Audit Committee company's annual operational risk assessment results and at least once each quarter the results of internal audits, including the adequacy of internal controls over financial reporting. The Vice President of Internal Audit and Chief Information Officer report to the Audit Committee on information systems controls and security. Throughout each fiscal year, the Audit Committee invites appropriate members of management to its meetings to provide enterprise-level reports relevant to the Audit Committee's oversight role, including adequacy and effectiveness of management reporting and controls systems used to monitor adherence to policies and approved guidelines, information systems and security over systems and data, treasury, insurance structure and coverage, tax structure and planning, worldwide disaster recovery planning and the overall effectiveness of company's operations risk management policies. The Audit Committee is generally scheduled to meet at least twice a quarter, and generally covers one or more areas relevant to its risk oversight role in at least one of these meetings. The Compensation Committee oversees risks associated with company's compensation policies and practices with respect to executive compensation and executive recruitment and retention, as well as compensation generally. In establishing and reviewing the executive compensation program, Compensation Committee consults with independent compensation experts and seeks to structure the program so as to not encourage unnecessary or excessive risk taking. Company's compensation program utilizes a mix of base salary and short-term and long-term incentive awards designed to align the executive compensation with success, particularly with respect to financial performance and stockholder value. The Compensation Committee sets the amount of company's executives’ base salaries at the beginning of each fiscal year. A substantial portion of bonus amounts are tied to overall corporate performance and stockholder value. Compensation provided to the executive officers also includes a substantial portion in the form of long-term equity awards that help align executives’ interests with those of its stockholders over a longer term. The Corporate Governance and
Nominating committee A committee or commission is a body of one or more persons subordinate to a deliberative assembly. A committee is not itself considered to be a form of assembly. Usually, the assembly sends matters into a committee as a way to explore them more ...
oversees risks related to company's overall corporate governance, including development of corporate governance principles applicable to company, evaluation of federal securities laws and regulations with respect to its insider trading policy, development of standards to be applied in making determinations as to the absence of material relationships between company and a director and formal periodic evaluations of the Board and management.


Adoption of Majority Voting Provision

In considering best practices of corporate governance among peer companies and governance practices recommended by shareholder advisory organizations and supported by company's stockholders, company amended its Bylaws and the
Corporate Governance Corporate governance is defined, described or delineated in diverse ways, depending on the writer's purpose. Writers focused on a disciplinary interest or context (such as accounting, finance, law, or management) often adopt narrow definitions ...
Guidelines in fiscal year 2013 to adopt a majority voting provision which became effective immediately following the close of it 2013 Annual Meeting of Stockholders. Such provision provides that, in an uncontested election of directors, each director shall be elected by the vote of the majority of the votes cast (meaning the number of shares voted “for” a nominee must exceed the number of shares voted “against” such nominee), and in a contested election, each director shall be elected by a plurality of the votes cast. A contested election is defined as an election for which company's Corporate Secretary determines that the number of director nominees exceeds the number of directors to be elected as of the date that is ten days preceding the date their first mail notice of meeting for such meeting to stockholders. Under the amended Corporate Governance Guidelines, any nominee in an uncontested election who receives a greater number of “against” votes than “for” votes shall promptly tender his or her resignation following certification of the vote. The 12 Corporate Governance and Nominating Committee shall consider the resignation offer and shall recommend to the Board the action to be taken. In considering whether to recommend accepting or rejecting the tendered resignation, the Corporate Governance and Nominating Committee will consider all factors that it deems relevant including, but not limited to, any reasons stated by stockholders for their “withheld” votes for election of the director, the length of service and qualifications of the director, their Corporate Governance Guidelines and the director's overall contributions as a member of Board. The Board will consider these and any other factors it deems relevant, as well as the Corporate Governance and Nominating Committee's recommendation, when deciding whether to accept or reject the tendered resignation. Any director whose resignation is under consideration shall not participate in the Corporate Governance and Nominating Committee deliberation and recommendation regarding whether to accept the resignation. The Board shall take action within 90 days following certification of the vote, unless a longer period of time is necessary in order to comply with any applicable
NYSE The New York Stock Exchange (NYSE, nicknamed "The Big Board") is an American stock exchange in the Financial District of Lower Manhattan in New York City. It is by far the world's largest stock exchange by market capitalization of its liste ...
or SEC rule or regulation, in which event the Board shall take action as promptly as is practicable while satisfying such requirements.


See also


References


External links

* {{DEFAULTSORT:Verifone American companies established in 1981 Financial services companies established in 1981 Manufacturing companies based in San Jose, California Companies formerly listed on the New York Stock Exchange Electronics companies established in 1981 1981 establishments in Hawaii Credit cards Hewlett-Packard acquisitions Payment service providers Point of sale companies Retail point of sale systems Private equity portfolio companies 1997 mergers and acquisitions 2001 mergers and acquisitions 2005 initial public offerings 2018 mergers and acquisitions