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Unity08 was an American political reform movement that sought to offer all voters an opportunity to directly engage in politics by ranking the most crucial issues facing the country, discussing them with the candidates and engaging in an online, secure vote to nominate a
bipartisan Bipartisanship, sometimes referred to as nonpartisanship, is a political situation, usually in the context of a two-party system (especially those of the United States and some other western countries), in which opposing political parties find co ...
alternative to the
Democratic Party Democratic Party most often refers to: *Democratic Party (United States) Democratic Party and similar terms may also refer to: Active parties Africa *Botswana Democratic Party *Democratic Party of Equatorial Guinea *Gabonese Democratic Party *Demo ...
and Republican Party presidential tickets for the 2008 U.S. presidential election. Founded in
2006 File:2006 Events Collage V1.png, From top left, clockwise: The 2006 Winter Olympics open in Turin; Twitter is founded and launched by Jack Dorsey; The Nintendo Wii is released; Montenegro 2006 Montenegrin independence referendum, votes to declare ...
, the group gained attention from various media outlets, with ''
Newsweek ''Newsweek'' is an American weekly online news magazine co-owned 50 percent each by Dev Pragad, its president and CEO, and Johnathan Davis (businessman), Johnathan Davis, who has no operational role at ''Newsweek''. Founded as a weekly print m ...
'''s
Jonathan Alter Jonathan H. Alter (born October 6, 1957) is a liberal American journalist, best-selling author, Emmy-winning documentary filmmaker and television producer who was a columnist and senior editor for ''Newsweek'' magazine from 1983 until 2011. Alt ...
dubbing the group's efforts a kind of
open source Open source is source code that is made freely available for possible modification and redistribution. Products include permission to use the source code, design documents, or content of the product. The open-source model is a decentralized sof ...
politics. In January 2008, Unity08 organizers announced that the group had suspended operations due to funding problems. Americans Elect 2012 is an organization that was formed by many of the individuals that were responsible for Unity 08, and had substantially identical goals for the 2012 presidential election cycle. Americans Elect also failed to nominate a candidate.


History

The political reform movement was founded as a
non-profit organization A nonprofit organization (NPO) or non-profit organisation, also known as a non-business entity, not-for-profit organization, or nonprofit institution, is a legal entity organized and operated for a collective, public or social benefit, in co ...
by several political figures: Democrats
Hamilton Jordan William Hamilton McWhorter Jordan () (September 21, 1944 – May 20, 2008) was an American politician who served as White House Chief of Staff, Chief of Staff to President of the United States Jimmy Carter. Early life Jordan was born in Charlo ...
,
Gerald Rafshoon Gerald Monroe Rafshoon (born January 11, 1934) is an American television producer and political operative. He is one of the four founding members of Unity08, and was the White House Communications Director under the presidency of Jimmy Carter. In ...
, and Republican consultants
Doug Bailey Doug Bailey (October 5, 1933 - June 10, 2013) was an American political consultant and founder of ''The Hotline'', a bipartisan, daily briefing on American politics. Life Douglas Lansford Bailey was born on Oct. 5, 1933, in Cleveland. After rec ...
and Jim Jonas and the former two-term
independent Independent or Independents may refer to: Arts, entertainment, and media Artist groups * Independents (artist group), a group of modernist painters based in the New Hope, Pennsylvania, area of the United States during the early 1930s * Independ ...
Maine Maine () is a state in the New England and Northeastern regions of the United States. It borders New Hampshire to the west, the Gulf of Maine to the southeast, and the Canadian provinces of New Brunswick and Quebec to the northeast and north ...
Governor A governor is an administrative leader and head of a polity or political region, ranking under the head of state and in some cases, such as governors-general, as the head of state's official representative. Depending on the type of political ...
Angus King Angus Stanley King Jr. (born March 31, 1944) is an American lawyer and politician serving as the junior United States senator from Maine since 2013. A political independent since 1993, he previously served as the 72nd governor of Maine from 1995 ...
. Unity08 is attempting to leverage online technology, such as secure voting, to allow American voters to determine the most crucial issues facing the country, discuss them with potential nominees, and participate in an online convention to nominate a bipartisan presidential ticket. In an interview that aired on ''
The NewsHour with Jim Lehrer ''PBS NewsHour'' is an American evening television news program broadcast on over 350 PBS member stations. It airs seven nights a week, and is known for its in-depth coverage of issues and current events. Anchored by Judy Woodruff, the prog ...
'' in May 2006, Unity08's founders said that the group was formed in response to the polarization between the Republican and Democratic political parties. The group also cited a poll it commissioned from Princeton Survey Research and claimed that 82 percent of Americans think that the two major political parties are unable to address the country's problems and that 73 percent of Americans are in favor of alternatives to the two parties. The group's status as a
non-profit A nonprofit organization (NPO) or non-profit organisation, also known as a non-business entity, not-for-profit organization, or nonprofit institution, is a legal entity organized and operated for a collective, public or social benefit, in co ...
organization came into question when they asked the
Federal Election Commission The Federal Election Commission (FEC) is an independent regulatory agency of the United States whose purpose is to enforce campaign finance law in United States federal elections. Created in 1974 through amendments to the Federal Election Cam ...
whether the group could defer registering as a political action committee until after its candidates for the 2008 presidential election are named. A draft released by the commission in July 2006 concluded that "Unity08 must register as a policy committee and therefore is subject to the reporting requirements and limitations and prohibitions." In October 2006, the commission voted on the matter and declared that the group must register as a political action committee. However, the decision was appealed to the
United States Court of Appeals for the District of Columbia Circuit The United States Court of Appeals for the District of Columbia Circuit (in case citations, D.C. Cir.) is one of the thirteen United States Courts of Appeals. It has the smallest geographical jurisdiction of any of the U.S. federal appellate cou ...
. On March 2, 2010, the appeals court reversed the lower court and allowed Unity08 (or any entity like it) to operate without having to register with the FEC. Unity08’s spokesperson was actor
Sam Waterston Samuel Atkinson Waterston (born November 15, 1940) is an American actor. Waterston is known for his work in theater, television and, film. He has received a Primetime Emmy Award, Golden Globe Award, and Screen Actors Guild Award, and has receive ...
. Waterston discussed the organization on programs such as ''
The O'Reilly Factor ''The O'Reilly Factor'' (originally titled ''The O'Reilly Report'' and also known as ''The Factor'') is an American cable television news and talk show. ''The O'Reilly Factor'' first aired in the United States on Fox News Channel on October 7 ...
'' and ''
Hardball with Chris Matthews ''Hardball with Chris Matthews'' was an American television talk show that was hosted by Chris Matthews. The program premiered on the now-defunct America's Talking network in 1994 (as ''Politics with Chris Matthews'') before moving on CNBC, and ...
''. On June 28, 2007, Doug Bailey, the co-founder of Unity08, appeared on
Stephen Colbert Stephen Tyrone Colbert ( ; born May 13, 1964) is an American comedian, writer, producer, political commentator, actor, and television host. He is best known for hosting the satirical Comedy Central program ''The Colbert Report'' from 2005 to ...
's ''
The Colbert Report ''The Colbert Report'' ( ) is an American late-night talk and news satire television program hosted by Stephen Colbert that aired four days a week on Comedy Central from October 17, 2005, to December 18, 2014, for 1,447 episodes. The show focuse ...
'' and spoke about the organization. Shortly after announcing a poll to the "Colbert Nation" about whether Colbert should run for president, the web site servers crashed due to the overwhelming traffic.


Suspension of activities

In January 2008, Bailey and Rafshoon announced that they were leaving the organization and were planning to launch a national effort to
draft Draft, The Draft, or Draught may refer to: Watercraft dimensions * Draft (hull), the distance from waterline to keel of a vessel * Draft (sail), degree of curvature in a sail * Air draft, distance from waterline to the highest point on a vesse ...
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
Mayor In many countries, a mayor is the highest-ranking official in a municipal government such as that of a city or a town. Worldwide, there is a wide variance in local laws and customs regarding the powers and responsibilities of a mayor as well a ...
Michael Bloomberg Michael Rubens Bloomberg (born February 14, 1942) is an American businessman, politician, philanthropist, and author. He is the majority owner, co-founder and CEO of Bloomberg L.P. He was Mayor of New York City from 2002 to 2013, and was a ca ...
to run for president. Shortly thereafter, representatives for Unity08 announced that the organization was scaling back operations and suspending activities, citing lack of adequate funding and disputes with the
Federal Election Commission The Federal Election Commission (FEC) is an independent regulatory agency of the United States whose purpose is to enforce campaign finance law in United States federal elections. Created in 1974 through amendments to the Federal Election Cam ...
. Unity08 was unable to resume operations prior to the 2008 presidential election.


Grassroots presence

Prior to the organization's suspension of activities, Unity08's web site was a community for members to communicate and participate via
blogs A blog (a truncation of "weblog") is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order ...
, forums, and polls. The movement also had a presence on
Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin M ...
, MySpace and
YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...
. Unity08 had leveraged the online event tools of
Meetup.com Meetup is a social media platform for hosting and organizing in-person and virtual activities, gatherings, and events for people and communities of similar interests, hobbies, and professions. It was founded in 2002 by Scott Heiferman and four ot ...
and
Eventful Eventful is an online calendar and events discovery service owned by Audacy, Inc. The service allows users to search for and track upcoming entertainment events in their area (such as concerts, festivals, and film presentations) involving specific ...
for members to organize local gatherings. However, Unity08 was also characterized, by critics, as an example of
astroturfing Astroturfing is the practice of masking the sponsors of a message or organization (e.g., political, advertising, religious or public relations) to make it appear as though it originates from and is supported by grassroots participants. It is a p ...
.


Goals

Unity08 had four major goals: *Enable Americans to rank America’s most crucial issues. *Empower Americans to draft or evaluate Unity08 candidates and actively engage them in debate about the crucial issues. *Empower Americans to nominate a bipartisan Unity ticket via an online convention and secure voting process. *Elect the Unity08 presidential ticket to national office. The Unity08 presidential ticket was to consist of two candidates that come from different political parties. This bipartisan team was to propose a bipartisan cabinet in an effort to end paralysis in government. Co-founder Doug Bailey explained "What we are trying to do is to create a forum for people who are in the middle who have been left out of politics."


Speculated candidates

Actor and spokesperson
Sam Waterston Samuel Atkinson Waterston (born November 15, 1940) is an American actor. Waterston is known for his work in theater, television and, film. He has received a Primetime Emmy Award, Golden Globe Award, and Screen Actors Guild Award, and has receive ...
acknowledged in an April 25, 2007, interview on
washingtonpost.com ''The Washington Post'' (also known as the ''Post'' and, informally, ''WaPo'') is an American daily newspaper published in Washington, D.C. It is the most widely circulated newspaper within the Washington metropolitan area and has a large nat ...
's "PostTalk" show that Unity08 would need an appealing candidate at its center to succeed. This was in response to speculation that Unity08 was pursuing New York City Mayor
Michael Bloomberg Michael Rubens Bloomberg (born February 14, 1942) is an American businessman, politician, philanthropist, and author. He is the majority owner, co-founder and CEO of Bloomberg L.P. He was Mayor of New York City from 2002 to 2013, and was a ca ...
, or
Nebraska Nebraska () is a state in the Midwestern region of the United States. It is bordered by South Dakota to the north; Iowa to the east and Missouri to the southeast, both across the Missouri River; Kansas to the south; Colorado to the southwe ...
Senator
Chuck Hagel Charles Timothy Hagel ( born October 4, 1946)Senator A senate is a deliberative assembly, often the upper house or chamber of a bicameral legislature. The name comes from the ancient Roman Senate (Latin: ''Senatus''), so-called as an assembly of the senior (Latin: ''senex'' meaning "the el ...
Sam Nunn Samuel Augustus Nunn Jr. (born September 8, 1938) is an American politician who served as a United States Senator from Georgia (1972–1997) as a member of the Democratic Party. After leaving Congress, Nunn co-founded the Nuclear Threat Initiat ...
of
Georgia Georgia most commonly refers to: * Georgia (country), a country in the Caucasus region of Eurasia * Georgia (U.S. state), a state in the Southeast United States Georgia may also refer to: Places Historical states and entities * Related to the ...
, a one-time prospective Unity08 nominee, also chose not to run and instead endorsed Democratic candidate
Barack Obama Barack Hussein Obama II ( ; born August 4, 1961) is an American politician who served as the 44th president of the United States from 2009 to 2017. A member of the Democratic Party, Obama was the first African-American president of the U ...
.


Criticism

Campaign watchdog groups such as The Campaign Legal Center and
Democracy 21 Democracy 21 is a non-profit organization in the United States that aims to combat the influence of private money in politics by enacting campaign finance reform. It was founded in 1997 by longtime activist Fred Wertheimer Fredric Michael "Fred ...
criticized the group's initial classification as a non-profit organization, "because Unity08 makes clear that its principal purpose is to influence the 2008 presidential election". The group also came under criticism by
political commentator A pundit is a person who offers mass media opinion or commentary on a particular subject area (most typically politics, the social sciences, technology or sport). Origins The term originates from the Sanskrit term ('' '' ), meaning "knowledg ...
s such as
David Harsanyi David Harsanyi (born circa 1970) is an American conservative journalist, columnist, author, and editor. He wrote for the ''Denver Post'' for eight years, then '' Blaze'', and then he edited for ''The Federalist'' for more than six years. He becam ...
of ''
The Denver Post ''The Denver Post'' is a daily newspaper and website published in Denver, Colorado. As of June 2022, it has an average print circulation of 57,265. In 2016, its website received roughly six million monthly unique visitors generating more than 13 ...
'', who contends that the Unity08 ticket would have served as a "
spoiler Spoiler is a security vulnerability on modern computer central processing units that use speculative execution. It exploits side-effects of speculative execution to improve the efficiency of Rowhammer and other related memory and cache attacks. Ac ...
" for one party's ticket, siphoning off enough votes from one candidate and delivering the election to the other (while failing to win the election itself). Harsanyi points to the third party tickets of
Ross Perot Henry Ross Perot (; June 27, 1930 – July 9, 2019) was an American business magnate, billionaire, politician and philanthropist. He was the founder and chief executive officer of Electronic Data Systems and Perot Systems. He ran an inde ...
in
1992 File:1992 Events Collage V1.png, From left, clockwise: 1992 Los Angeles riots, Riots break out across Los Angeles, California after the Police brutality, police beating of Rodney King; El Al Flight 1862 crashes into a residential apartment buildi ...
and
Ralph Nader Ralph Nader (; born February 27, 1934) is an American political activist, author, lecturer, and attorney noted for his involvement in consumer protection, environmentalism, and government reform causes. The son of Lebanese immigrants to the Un ...
in
2000 File:2000 Events Collage.png, From left, clockwise: Protests against Bush v. Gore after the 2000 United States presidential election; Heads of state meet for the Millennium Summit; The International Space Station in its infant form as seen from ...
that he claims may have delivered those elections to
Bill Clinton William Jefferson Clinton ( né Blythe III; born August 19, 1946) is an American politician who served as the 42nd president of the United States from 1993 to 2001. He previously served as governor of Arkansas from 1979 to 1981 and agai ...
and
George W. Bush George Walker Bush (born July 6, 1946) is an American politician who served as the 43rd president of the United States from 2001 to 2009. A member of the Republican Party, Bush family, and son of the 41st president George H. W. Bush, he ...
, respectively.
Liberal Liberal or liberalism may refer to: Politics * a supporter of liberalism ** Liberalism by country * an adherent of a Liberal Party * Liberalism (international relations) * Sexually liberal feminism * Social liberalism Arts, entertainment and m ...
bloggers also expressed frustration with Unity08 because they contend that the group promoted "
establishment Establishment may refer to: * The Establishment, a dominant group or elite that controls a polity or an organization * The Establishment (club), a 1960s club in London, England * The Establishment (Pakistan), political terminology for the military ...
"
centrist Centrism is a political outlook or position involving acceptance or support of a balance of social equality and a degree of social hierarchy while opposing political changes that would result in a significant shift of society strongly to the l ...
or
center-right Centre-right politics lean to the right of the political spectrum, but are closer to the centre. From the 1780s to the 1880s, there was a shift in the Western world of social class structure and the economy, moving away from the nobility and mer ...
politicians in the molds of
Joe Lieberman Joseph Isadore Lieberman (; born February 24, 1942) is an American politician, lobbyist, and attorney who served as a United States Senate, United States senator from Connecticut from 1989 to 2013. A former member of the Democratic Party (Uni ...
and
Michael Bloomberg Michael Rubens Bloomberg (born February 14, 1942) is an American businessman, politician, philanthropist, and author. He is the majority owner, co-founder and CEO of Bloomberg L.P. He was Mayor of New York City from 2002 to 2013, and was a ca ...
while at the same time doing little to promote the progressive values it would seemingly represent.
Chris Bowers Chris Bowers (born January 23, 1974) is a blogger for DailyKos and a manager of their email list. He was a blogger and co-founder of OpenLeft, and was until July 2007 a front-page blogger for MyDD. His focus is on polling and data-driven analy ...
of the political blog
MyDD MyDD was the first large collaborative politically progressive American politics blog. It was established by Jerome Armstrong in 2001. Its name was originally short for "My Due Diligence." In 2005, MyDD was profiled in Campaigns and Elections m ...
called the group's supporters "rich, center-right, '
non-partisan Nonpartisanism is a lack of affiliation with, and a lack of bias towards, a political party. While an Oxford English Dictionary definition of ''partisan'' includes adherents of a party, cause, person, etc., in most cases, nonpartisan refers sp ...
' donors who trash
progressives Progressivism holds that it is possible to improve human societies through political action. As a political movement, progressivism seeks to advance the human condition through social reform based on purported advancements in science, techno ...
and never criticize
conservatives Conservatism is a cultural, social, and political philosophy that seeks to promote and to preserve traditional institutions, practices, and values. The central tenets of conservatism may vary in relation to the culture and civilization in ...
in power," and claimed that the movement has no
grassroots A grassroots movement is one that uses the people in a given district, region or community as the basis for a political or economic movement. Grassroots movements and organizations use collective action from the local level to effect change at t ...
support. Other bloggers also criticized the heavy representation of
lobbyists In politics, lobbying, persuasion or interest representation is the act of lawfully attempting to influence the actions, policies, or decisions of government officials, most often legislators or members of regulatory agencies. Lobbying, which ...
among the organization's officers.


References

{{DEFAULTSORT:Unity08 Defunct American political movements Internet-based activism Political advocacy groups in the United States American political websites Politics and technology 2008 United States presidential election Centrism in the United States