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Astroturfing
Astroturfing is the practice of masking the sponsors of a message or organization (e.g., political, advertising, religious or public relations) to make it appear as though it originates from and is supported by grassroots participants. It is a practice intended to give the statements or organizations credibility by withholding information about the source's financial connection. The term ''astroturfing'' is derived from AstroTurf, a brand of synthetic carpeting designed to resemble natural grass, as a play on the word "grassroots". The implication behind the use of the term is that instead of a "true" or "natural" grassroots effort behind the activity in question, there is a "fake" or "artificial" appearance of support. Definition In political science, it is defined as the process of seeking electoral victory or legislative relief for grievances by helping political actors find and mobilize a sympathetic public, and is designed to create the image of public consensus where there ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Grassroots
A grassroots movement is one that uses the people in a given district, region or community as the basis for a political or economic movement. Grassroots movements and organizations use collective action from the local level to effect change at the local, regional, national or international level. Grassroots movements are associated with bottom-up, rather than top-down decision making, and are sometimes considered more natural or spontaneous than more traditional power structures. Grassroots movements, using self-organization, encourage community members to contribute by taking responsibility and action for their community. Grassroots movements utilize a variety of strategies from fundraising and registering voters, to simply encouraging political conversation. Goals of specific movements vary and change, but the movements are consistent in their focus on increasing mass participation in politics. These political movements may begin as small and at the local level, but grassroots ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sponsor (commercial)
Sponsoring something (or someone) is the act of supporting an event, activity, person, or organization financially or through the provision of products or services. The individual or group that provides the support, similar to a benefactor, is known as the sponsor. Definition Sponsorship is a cash and/or in-kind fee paid to a property (typically in sports, arts, entertainment or causes) in return for access to the exploitable commercial potential associated with that property. While the sponsoree (property being sponsored) may be nonprofit, unlike philanthropy, sponsorship is done with the expectation of a commercial return. While sponsorship can deliver increased awareness, brand building and propensity to purchase, it is different from advertising. Unlike advertising, sponsorship can not communicate specific product attributes. Nor can it stand alone, as sponsorship requires support elements. Theories A range of psychological and communications theories have been used to exp ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Blogger (person)
A blog (a truncation of "weblog") is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order so that the most recent post appears first, at the top of the web page. Until 2009, blogs were usually the work of a single individual, occasionally of a small group, and often covered a single subject or topic. In the 2010s, "multi-author blogs" (MABs) emerged, featuring the writing of multiple authors and sometimes professionally edited. MABs from newspapers, other media outlets, universities, think tanks, advocacy groups, and similar institutions account for an increasing quantity of blog traffic. The rise of Twitter and other "microblogging" systems helps integrate MABs and single-author blogs into the news media. ''Blog'' can also be used as a verb, meaning ''to maintain or add content to a blog''. The emergence and growth of blogs in ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Working Families For Wal-Mart
Working Families for Walmart is an advocacy group formed by Walmart and the Edelman public relations firm on December 20, 2005. It has been used to praise Walmart in a show of opposition to union-funded groups such as Wake Up Wal-Mart and Wal-Mart Watch. The group is financially supported by Walmart and is headquartered in Edelman's Washington, D.C. office. It is not organized as a non-profit, and is not required to disclose its sources of funding. Critics have accused Walmart of leaving the impression that Working Families for Walmart is a spontaneous grass-roots organization, without fully disclosing its financial reliance upon Walmart. The group's web site does not reveal its connection to Walmart or Edelman. Its home page features a blog with a link stating that the bloggers are employees of Edelman; however, no other mention is made of Edelman on the site. This has led to accusations of Walmart being engaged in deceit and astroturfing. For example, Wal-Mart Watch has stated, "W ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Lobbying
In politics, lobbying, persuasion or interest representation is the act of lawfully attempting to influence the actions, policies, or decisions of government officials, most often legislators or members of regulatory agency, regulatory agencies. Lobbying, which usually involves direct, face-to-face contact, is done by many types of people, associations and organized groups, including individuals in the private sector, corporations, fellow legislators or government officials, or advocacy groups (interest groups). Lobbyists may be among a legislator's Electoral district, constituencies, meaning a Voting, voter or Voting bloc, bloc of voters within their electoral district; they may engage in lobbying as a business. Professional lobbyists are people whose business is trying to influence legislation, regulation, or other government decisions, actions, or policies on behalf of a group or individual who hires them. Individuals and nonprofit organizations can also lobby as an act of vo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Public Affairs Industry
Public affairs generally refers to the engagement efforts between organizations, often times in the context of building business or governmental relationships. The industry has developed over recent years and is normally considered a branch or sub-discipline of public relations (PR). Having such a broad range of coverage regarding its definition, public affairs is, by nature, a hybrid of disciplines that relies heavily on strategic communication. While often equated with lobbying, this is usually only a small part of what a public affairs practitioner might do. Other typical functions include research, strategy planning and providing advice. Dr. Juan-Carlos Molleda writes, “Many types of organizations virtually and physically interact and communicate with publics and/or audiences outside of their own country of origin to build a dynamic set of relationships. Trade, direct foreign investment, political coalitions, worthy global causes, information flow, and social networking, am ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
WDSU
WDSU (channel 6) is a television station in New Orleans, Louisiana, United States, affiliated with NBC and owned by Hearst Television. The station's studios are located on Howard Avenue in the city's Central Business District, and its transmitter is located on East Josephine Street in Chalmette. History The station first signed on the air on December 18, 1948. It was the first television station to sign on in the state of Louisiana, the first in the city of New Orleans, the first on the Gulf Coast, the first in the Deep South, and the 49th in the nation. It was founded by New Orleans businessman Edgar B. Stern, Jr., owner of WDSU radio (1280 AM, now WODT; and 93.3 FM, now WQUE-FM). Stern had inherited the construction permit to build the television station a few months earlier when he bought the WDSU radio stations for $750,000. The station has been a primary NBC affiliate since it signed on, owing to WDSU radio's longtime affiliation with the NBC Red Network; however, it initial ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Entergy
Entergy Corporation is a Fortune 500 integrated energy company engaged primarily in electric power production and retail distribution operations in the Deep South of the United States. Entergy is headquartered in New Orleans, Louisiana, and generates and distributes electric power to 3 million customers in Arkansas, Louisiana, Mississippi and Texas. Entergy has annual revenues of $11 billion and employs more than 13,000 people. History Entergy traces its history to November 13, 1913, with the formation of Arkansas Power Company. Founder Harvey C. Couch used sawdust from a lumber company to bring electricity to rural Arkansas. In the 1920s, Couch set his sights on buying electric companies in other states. In 1923, he merged four independent companies in Mississippi into Mississippi Power and Light. Two years later, he formed Louisiana Power and Light to provide power to his Mississippi customers from northern Louisiana's natural gas fields. Meanwhile, in 1922, the Electric Bo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Australian Competition & Consumer Commission
The Australian Competition and Consumer Commission (ACCC) is the chief competition regulator of the Government of Australia, located within the Department of the Treasury. It was established in 1995 with the amalgamation of the Australian Trade Practices Commission and the Prices Surveillance Authority to administer the '' Trade Practices Act 1974'', which was renamed the ''Competition and Consumer Act 2010'' on 1 January 2011. The ACCC's mandate is to protect consumer rights and business rights and obligations, to perform industry regulation and price monitoring, and to prevent illegal anti-competitive behaviour. Historical origins The ACCC's deeper origins are found in the Restrictive Trade Practices Act of Sir Garfield Barwick, Attorney-General in the Liberal Government of Sir Robert Menzies in 1965. Opponents derided Barwick's Trade Practices Act 1965 as "ineffectual". (The Act) did not declare any practices illegal ipso facto, but only did so after detailed investigatio ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Australian Consumer Law
The Australian Consumer Laws (ACL), beinto the ''Competition and Consumer Act 2010'', is uniform legislation for consumer protection, applying as a law of the Commonwealth of Australia and is incorporated into the law of each of Australia's states and territories. The law commenced on 1 January 2011, replacing 20 different consumer laws across the Commonwealth and the states and territories, although certain other Acts continue to be in force. History The Australian Consumer Law was developed by agreement of the Council of Australian Governments. The ''Competition and Consumer Act 2010'' (referred to as Australian Consumer Law) was enacted into legislation by the ''Parliament of Australia'' to provide a more robust framework of protection for consumer transactions within Australia. Historically the ''States and Territories of Australia'' were responsible for their own legislation protecting the sale of goods, known as the '' Trade Practices Act 1974'', where the Australian Cons ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Australia
Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, smaller islands. With an area of , Australia is the largest country by area in Oceania and the world's List of countries and dependencies by area, sixth-largest country. Australia is the oldest, flattest, and driest inhabited continent, with the least fertile soils. It is a Megadiverse countries, megadiverse country, and its size gives it a wide variety of landscapes and climates, with Deserts of Australia, deserts in the centre, tropical Forests of Australia, rainforests in the north-east, and List of mountains in Australia, mountain ranges in the south-east. The ancestors of Aboriginal Australians began arriving from south east Asia approximately Early human migrations#Nearby Oceania, 65,000 years ago, during the Last Glacial Period, last i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Standards Authority (United Kingdom)
The Advertising Standards Authority (ASA) is the self-regulatory organisation of the advertising industry in the United Kingdom. The ASA is a non-statutory organisation and so cannot interpret or enforce legislation. However, its code of advertising practice broadly reflects legislation in many instances. The ASA is not funded by the British government, but by a levy on the advertising industry. Its role is to "regulate the content of advertisements, sales promotions and direct marketing in the UK" by investigating "complaints made about ads, sales promotions or direct marketing", and deciding whether such advertising complies with its advertising standards codes. These codes stipulate that "before distributing or submitting a marketing communication for publication, marketers must hold documentary evidence to prove all claims, whether direct or implied, that are capable of objective substantiation" and that "no marketing communication should mislead, or be likely to mislead, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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