"This Strange Effect" is a

song A song is a musical composition intended to be performed by the human voice. This is often done at distinct and fixed pitches (melodies) using patterns of sound and silence. Songs contain various forms, such as those including the repetit ...

written Writing is a medium of human communication which involves the representation of a language through a system of physically inscribed, mechanically transferred, or digitally represented symbols. Writing systems do not themselves constitute h ...

Ray Davies Sir Raymond Douglas Davies ( ; born 21 June 1944) is an English musician. He was the lead vocalist, rhythm guitarist, and main songwriter for the rock band the Kinks, which he led with his younger brother Dave on lead guitar and backing voc ...

The Kinks The Kinks were an English rock band formed in Muswell Hill, north London, in 1963 by brothers Ray and Dave Davies. They are regarded as one of the most influential rock bands of the 1960s. The band emerged during the height of British rhyt ...

, and released first by Dave Berry in July 1965. The single was released in the United States in September 1965. It reached No.1 in the

Netherlands ) , anthem = ( en, "William of Nassau") , image_map = , map_caption = , subdivision_type = Sovereign state , subdivision_name = Kingdom of the Netherlands , established_title = Before independence , established_date = Spanish Netherl ...

, but peaked at No.37 on the

UK Singles Chart The UK Singles Chart (currently titled Official Singles Chart, with the upper section more commonly known as the Official UK Top 40) is compiled by the Official Charts Company (OCC), on behalf of the British record industry, listing the top-s ...

. A studio

recording A record, recording or records may refer to: An item or collection of data Computing * Record (computer science), a data structure ** Record, or row (database), a set of fields in a database related to one entity ** Boot sector or boot record, r ...

was never officially released by The Kinks, but live recordings exist. An in-studio BBC recording by the Kinks from August 1965 was released in 2001 on ''BBC Sessions 1964-1977''. Bill Wyman

covered Cover or covers may refer to: Packaging * Another name for a lid * Cover (philately), generic term for envelope or package * Album cover, the front of the packaging * Book cover or magazine cover ** Book design ** Back cover copy, part of co ...

the track for his 1992

album An album is a collection of audio recordings issued on compact disc (CD), vinyl, audio tape, or another medium such as digital distribution. Albums of recorded sound were developed in the early 20th century as individual 78 rpm records co ...

''Stuff''. This version can also be found on ''A Stone Alone: The Solo Anthology 1974-2002''.

Belgian Belgian may refer to: * Something of, or related to, Belgium * Belgians, people from Belgium or of Belgian descent * Languages of Belgium, languages spoken in Belgium, such as Dutch, French, and German *Ancient Belgian language, an extinct languag ...

band Band or BAND may refer to: Places *Bánd, a village in Hungary *Band, Iran, a village in Urmia County, West Azerbaijan Province, Iran * Band, Mureș, a commune in Romania *Band-e Majid Khan, a village in Bukan County, West Azerbaijan Province, I ...

Hooverphonic Hooverphonic is a Belgian band that formed in October 1995. Though originally categorized as a trip hop group, they quickly expanded their sound to the point where they could no longer be described as a singular genre, but rather encompass altern ...

, covered the song in 1998 for their album, '' Blue Wonder Power Milk''. Their version of "This Strange Effect" was released as a single and was featured in the American television advertisement for the Motorola SLVR. Another cover was recorded in 2006 by Finnish band The Others, aka 22PP, for their album ''Monochromeset''. A remixed Hooverphonic version of the song also appears on the 1999

Thievery Corporation Thievery Corporation is an American electronic music duo consisting of Rob Garza and Eric Hilton. Their musical style mixes elements of dub, acid jazz, reggae, Indian classical, Middle Eastern music, hip hop and Brazilian music, including bo ...

compilation album, ''Abductions and Reconstructions''. Squeeze covered the song on the deluxe edition of their 2015 album, '' Cradle to the Grave. In 2009, Northern Irish pop punk/new wave band,

The Undertones The Undertones are a rock band formed in Derry, Northern Ireland in 1974. From 1975 to 1983, the Undertones consisted of Feargal Sharkey (vocals), John O'Neill (rhythm guitar, vocals), Damian O'Neill (lead guitar, vocals), Michael Bradle ...

covered "This Strange Effect" for Onder Invloed, a project by Dutch journalist Matthijs van der Ven, which showcases various musicians from all over the world covering their favourite songs.

Steve Wynn Stephen Alan Wynn (''né'' Weinberg; born January 27, 1942) is an American real estate developer and art collector. He is known for his involvement in the American luxury casino and hotel industry. Early in his career he oversaw the construction ...

also covered the track. In 2017,

Apple An apple is an edible fruit produced by an apple tree (''Malus domestica''). Apple trees are cultivated worldwide and are the most widely grown species in the genus ''Malus''. The tree originated in Central Asia, where its wild ancestor, ' ...

began running television advertising for the iPhone featuring the cover version of this song performed by The Shacks. A cover version performed by Unloved appeared in the third series of

Killing Eve ''Killing Eve'' is a British spy thriller television series, produced in the United Kingdom by Sid Gentle Films for BBC America and BBC Three. The series follows Eve Polastri (Sandra Oh), a British intelligence investigator tasked with capturi ...

References

1965 singles 1998 singles Dave Berry (musician) songs The Kinks songs Dutch Top 40 number-one singles Songs written by Ray Davies Hooverphonic songs 1965 songs Song recordings produced by Mike Smith (British record producer) {{1960s-single-stub