In broadcasting, a trimulcast is a cluster of three radio stations and/or translators that play the same feed. Normally this is done in order to have full coverage of a certain area. Some stations use this technique to provide
rimshot
A rimshot is a percussion technique used to produce an accented snare drum backbeat. The sound is produced by simultaneously hitting the rim and head of a drum with a drum stick.
The sound and various techniques
The sound of rimshots can be ...
coverage into a major
market
Market is a term used to describe concepts such as:
*Market (economics), system in which parties engage in transactions according to supply and demand
*Market economy
*Marketplace, a physical marketplace or public market
Geography
*Märket, an ...
by broadcasting on the outskirts from three different locations, or combine multiple
low power television stations in an attempt to provide the equivalent coverage of one full-power station.
Examples
*
WGVX
WGVX, WLUP and WWWM-FM are three separate radio stations that make up a trimulcast serving the Minneapolis-St. Paul radio market. The three stations are owned by Cumulus Media, along with sister stations KQRS-FM and KXXR. The three statio ...
/WLUP/WWWM in
Minneapolis, Minnesota
Minneapolis () is the largest city in Minnesota, United States, and the county seat of Hennepin County. The city is abundant in water, with thirteen lakes, wetlands, the Mississippi River, creeks and waterfalls. Minneapolis has its origins ...
make up
Soft AC
Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet sto ...
station
Love 105
WGVX, WLUP and WWWM-FM are three separate radio stations that make up a trimulcast serving the Minneapolis-St. Paul radio market. The three stations are owned by Cumulus Media, along with sister stations KQRS-FM and KXXR. The three statio ...
FM.
*
KRXV, KHWY, and KHYZ cover the
Mojave Desert
The Mojave Desert ( ; mov, Hayikwiir Mat'aar; es, Desierto de Mojave) is a desert in the rain shadow of the Sierra Nevada mountains in the Southwestern United States. It is named for the indigenous Mojave people. It is located primarily in ...
from
Barstow to
Laughlin and
Las Vegas
Las Vegas (; Spanish for "The Meadows"), often known simply as Vegas, is the 25th-most populous city in the United States, the most populous city in the state of Nevada, and the county seat of Clark County. The city anchors the Las Vegas ...
,
Nevada
Nevada ( ; ) is a U.S. state, state in the Western United States, Western region of the United States. It is bordered by Oregon to the northwest, Idaho to the northeast, California to the west, Arizona to the southeast, and Utah to the east. N ...
; they target listeners travelling to the two cities on
Interstate 15
Interstate 15 (I-15) is a major Interstate Highway System, Interstate Highway in the western United States, running through Southern California and the Intermountain West. I-15 begins near the Mexico–United States border, Mexican border i ...
and
Interstate 40
Interstate 40 (I-40) is a major east–west Interstate Highway running through the south-central portion of the United States. At a length of , it is the third-longest Interstate Highway in the country, after I-90 and I-80. From west to ea ...
from
Southern California
Southern California (commonly shortened to SoCal) is a geographic and Cultural area, cultural region that generally comprises the southern portion of the U.S. state of California. It includes the Los Angeles metropolitan area, the second most po ...
, with their advertising
*
KBPI
KBPI (107.9 FM, "KBPI") is a commercial radio station licensed to Fort Collins, Colorado. It is owned by iHeartMedia and it broadcasts an Active rock radio format.
KBPI's studios are located in Denver in the Tech Center. In December 2017, iHea ...
/
KBPL
KBPL (107.9 FM, "107.9 KBPI") is a radio station licensed to Pueblo, Colorado, and serving the Colorado Springs/Pueblo radio market. Owned by iHeartMedia, it broadcasts an Active rock format. The transmitter is located on Cheyenne Mountain amid ...
/K300CP on 107.9 frequency cover the
Colorado Interstate 25 corridor.
*In 1996,
WBMA-LP
WBMA-LD (channel 58) is a low-power television station in Birmingham, Alabama, United States, affiliated with ABC. It is owned by Sinclair Broadcast Group alongside MyNetworkTV affiliate WABM (channel 68) and Homewood-licensed CW affiliate ...
/
WCFT-TV
WSES (channel 33) is a television station licensed to Tuscaloosa, Alabama, United States, serving the western portion of the Birmingham market as an affiliate of the digital multicast network Heroes & Icons. The station is owned by Howard Stirk ...
/
WJSU-TV
WGWW (channel 40) is a television station licensed to Anniston, Alabama, United States, serving the eastern portion of the Birmingham market as an affiliate of the digital multicast network Heroes & Icons. The station is owned by Howard Stirk Hol ...
formed a television trimulcast in the
Anniston/
Birmingham
Birmingham ( ) is a city and metropolitan borough in the metropolitan county of West Midlands in England. It is the second-largest city in the United Kingdom with a population of 1.145 million in the city proper, 2.92 million in the West ...
/
Tuscaloosa
Tuscaloosa ( ) is a city in and the seat of Tuscaloosa County in west-central Alabama, United States, on the Black Warrior River where the Gulf Coastal and Piedmont plains meet. Alabama's fifth-largest city, it had an estimated population of 1 ...
, Alabama area to replace
WBRC
WBRC (channel 6) is a television station in Birmingham, Alabama, United States, affiliated with the Fox network. It is owned by Gray Television alongside low-power, Class A Telemundo affiliate WTBM-CD (channel 24). The two stations studios ato ...
as the market's
ABC
ABC are the first three letters of the Latin script known as the alphabet.
ABC or abc may also refer to:
Arts, entertainment, and media Broadcasting
* American Broadcasting Company, a commercial U.S. TV broadcaster
** Disney–ABC Television ...
affiliate when it switched to
Fox
Foxes are small to medium-sized, omnivorous mammals belonging to several genera of the family Canidae. They have a flattened skull, upright, triangular ears, a pointed, slightly upturned snout, and a long bushy tail (or ''brush'').
Twelve sp ...
. While owner
Allbritton Communications
The Allbritton Communications Company was an American media company. Based in Arlington, Virginia, Allbritton was the leading subsidiary of Perpetual Corporation, a private holding company owned by the family of company founder and former Riggs B ...
had acquired the full-powered WCFT and WJSU in Tuscaloosa and Aniston to serve as a simulcast covering the region, at the time
Nielsen regarded all three cities as separate media markets—meaning that they were both considered out-of-market stations in Birmingham (and thus ineligible to be counted in local ratings). As a workaround WBMA-LP was added to the arrangement, and classified as the originating station for WCFT and WJSU.
References
{{reflist
Radio broadcasting