'THIS WEEK'"Archived Copies of Newspaper"
''National Library of Wales'', Various dates. was the free national tourism newspaper for

Wales Wales ( cy, Cymru ) is a Countries of the United Kingdom, country that is part of the United Kingdom. It is bordered by England to the Wales–England border, east, the Irish Sea to the north and west, the Celtic Sea to the south west and the ...

published between 1988 and 2005, established by Steven Potter and Terry Jackson to provide ''Local Knowledge Nationwide'' to visitors. It laid claim to being the first colour

tabloid newspaper A tabloid is a newspaper with a compact page size smaller than broadsheet. There is no standard size for this newspaper format. Etymology The word ''tabloid'' comes from the name given by the London-based pharmaceutical company Burroughs We ...

published in the United Kingdom using new, digital pre-press technology on an Apple

Macintosh 512K The Macintosh 512K is a personal computer that was designed, manufactured and sold by Apple Computer from September 1984 to April 1986. It is the first update to the original Macintosh 128K. It was virtually identical to the previous Macintos ...

desktop computer, a claim that remains undisputed. It laid further claim in 1995 to being the first newspaper published online, to extend local knowledge ''Worldwide'' using the original

Netscape Navigator Netscape Navigator was a web browser, and the original browser of the Netscape line, from versions 1 to 4.08, and 9.x. It was the flagship product of the Netscape Communications Corp and was the dominant web browser in terms of usage share in ...

v1.0

web browser A web browser is application software for accessing websites. When a user requests a web page from a particular website, the browser retrieves its files from a web server and then displays the page on the user's screen. Browsers are used on ...

within months of its 14 December 1994 launch. Despite these early successes, the newspaper faced the same challenge as its elder contemporaries in making well-curated content pay on the

World Wide Web The World Wide Web (WWW), commonly known as the Web, is an information system enabling documents and other web resources to be accessed over the Internet. Documents and downloadable media are made available to the network through web se ...

while maintaining a traditional print presence, costly by comparison. The last edition of the newspaper appeared in 2005 under its associated ''Staying in Wales'' masthead with a new "Insight" magazine supplement featuring The Countryside–Y Cefn Gwlad while THIS WEEK went into hibernation for an indefinite period of time. The newspaper's founders went their separate ways: Steven Potter leaving

for London in 1995 to set up LondonTown.com; Terry Jackson remaining in Wales to develop the beta Wales.info open web platform and the newspaper's online presence, realised seventeen years later in 2022 as a new partnership-journalism project, currently in beta a
THIS WEEK in Cottenham

History

'THIS WEEK' was the brainchild of Steven Potter during the second year of his marketing degree course at

Lancaster University Lancaster University (legally The University of Lancaster) is a public university, public research university in Lancaster, Lancashire, Lancaster, Lancashire, England. The university was established in 1964 by royal charter, as one of several pla ...

. The previous year, having convinced friend and business mentor Terry Jackson that the newly launched Apple

was essential to his university studies, he arrived at the

City of Lancaster The City of Lancaster () is a local government district of Lancashire, England, with the status of a city and non-metropolitan district. It is named after its largest settlement, Lancaster, but covers a far larger area, which includes the tow ...

with his new possession and

Steve Jobs Steven Paul Jobs (February 24, 1955 – October 5, 2011) was an American entrepreneur, industrial designer, media proprietor, and investor. He was the co-founder, chairman, and CEO of Apple; the chairman and majority shareholder of Pixar; a ...

(RIP) as his all-time hero. Jackson, meanwhile, had bought Cae Rhys farmhouse on three acres of land in the

Snowdonia National Park Snowdonia or Eryri (), is a mountainous region in northwestern Wales and a national park of in area. It was the first to be designated of the three national parks in Wales, in 1951. Name and extent It was a commonly held belief that the nam ...

to get away from the rat race and applied for planning permission to convert barn buildings on the land into a residential education centre."Cae Rhys Educational Project Prospectus"
15 July 1988. This was to be run in conjunction with the Snowdonia National Park Study Centre,"1. Introduction"
''Cae Rhys Educational Project Prospectus'', 15 July 1988. and school visits to the

Trawsfynydd nuclear power station Trawsfynydd nuclear power station ( cy, Atomfa Trawsfynydd) is a decommissioned Magnox nuclear power station situated in Snowdonia National Park in Gwynedd, Wales. The plant, which became operational in 1965, was the only nuclear power station in ...

whose parent company,

Magnox Electric Magnox is a type of nuclear power/production reactor that was designed to run on natural uranium with graphite as the moderator and carbon dioxide gas as the heat exchange coolant. It belongs to the wider class of gas-cooled reactors. The na ...

, was keen on educating the next generation of energy consumers."5. Project development"
''Cae Rhys Educational Project Prospectus'', 15 July 1988. Destiny intervened when Potter came to stay at Cae Rhys during the 1988 summer recess, ostensibly to help lay out educational programmes for the new centre on his prized Apple Mac, while Jackson researched opportunities for students to let off steam at visitor attractions in the area."6. Group itinerary development"
''Cae Rhys Educational Project Prospectus'', 15 July 1988. With planning permission a long way off and by no means certain, and with out-of-date tourist information leaflets spilling out of cupboards and gathering dust in the farmhouse, it was a light-bulb moment for the two protagonists who decided time would be better spent researching an apparent gap in the market for up-to-date information provision to visitors at their destinations in Wales, and the potential for publishing a free newspaper for visitors, vindicated by later research."Promotional Literature Consultation"
Wales Tourist Board, March 1994."Visitor Information Survey"
Wales Tourist Board, 1996."UK Visitor Information Research"
Wales Tourist Board, 1997."Visitor Information Gathering Behaviour"
''THIS WEEK Wales'', 1998. It also gave Potter a substantial, in-depth project for his marketing degree, which coincided with a report to the Wales Tourist Board in June 1988 of a Study of the Social, Cultural and Linguistic Impact of Tourism in and Upon Wales.of the Social, Cultural and Linguistic Impact of Tourism In and Upon Wales"
''European Centre for Traditional and Regional Cultures, Llangollen, Clwyd'', June 1988. Three months later, after

Wales Tourist Board Visit Wales ( cy, Croeso Cymru) is the Welsh Government's tourism organisation. Its aim is to promote Welsh tourism and assist the tourism industry. History The Wales Tourist Board was established in 1969 as a result of the Development of T ...

research on the information gathering habits of visitors at their destinations revealed only 1% of visitors to Wales read local newspapers because they didn't contain information relevant to their stay, ''This Week'' was born with a distribution formula targeting visitors alone, with little leakage into the domestic market and few return copies. The first

North Wales , area_land_km2 = 6,172 , postal_code_type = Postcode , postal_code = LL, CH, SY , image_map1 = Wales North Wales locator map.svg , map_caption1 = Six principal areas of Wales common ...

edition was launched in March 1989 by

Secretary of State for Wales The secretary of state for Wales ( cy, ysgrifennydd gwladol Cymru), also referred to as the Welsh secretary, is a secretary of state in the Government of the United Kingdom, with responsibility for the Wales Office. The incumbent is a member ...

Wyn Roberts Ieuan Wyn Pritchard Roberts, Baron Roberts of Conwy, PC (10 July 1930 – 13 December 2013) was a Welsh Conservative politician. His father was a Minister in a chapel in Llansadwrn, Anglesey, and they lived in the schoolhouse. He was Member of ...

Penrhyn Castle Penrhyn Castle ( cy, Castell Penrhyn) is a country house in Llandygai, Bangor, Wales, Bangor, Gwynedd, North Wales, North Wales, constructed in the style of a Norman architecture, Norman castle. The Penrhyn estate was founded by Ednyfed Fychan. ...

, hosted by the National Trust in Wales"THIS WEEK Newspaper Launch Photo Montage", ''National Trust, Penrhyn Castle''
March 1989. The front cover featured a specially commissioned watercolour of ''Fishing Boats at

Borth-y-Gest Porthmadog (; ), originally Portmadoc until 1974 and locally as "Port", is a Welsh coastal town and community in the Eifionydd area of Gwynedd and the historic county of Caernarfonshire. It lies east of Criccieth, south-west of Blaenau Ffesti ...

'' by local

Porthmadog Porthmadog (; ), originally Portmadoc until 1974 and locally as "Port", is a Welsh coastal town and community in the Eifionydd area of Gwynedd and the historic county of Caernarfonshire. It lies east of Criccieth, south-west of Blaenau Ffest ...

artist

Rob Piercy Rob Piercy is an artist and painter (born 1946). Born in Porthmadog, he was also an art teacher at Ysgol Eifionydd, Porthmadog for 15 years, before leaving to concentrate on painting in 1989. He has his own gallery in Porthmadog, which he establis ...

"THIS WEEK Week First Edition"
''THIS WEEK in North Wales front cover'', 18–31 March 1989. The launch attracted much media attention and the newspaper became the subject in 1990 of a

BBC TV BBC Television is a service of the BBC. The corporation has operated a public broadcast television service in the United Kingdom, under the terms of a royal charter, since 1927. It produced television programmes from its own studios from 19 ...

documentary entitled ''Into Print'', produced by

Fleet Street Fleet Street is a major street mostly in the City of London. It runs west to east from Temple Bar at the boundary with the City of Westminster to Ludgate Circus at the site of the London Wall and the River Fleet from which the street was na ...

journalist

Michael Bywater Michael Bywater (born 11 May 1953) is an English non-fiction writer and broadcaster. He has worked for many London newspapers and periodicals and contributed to the design of computer games. Biography Bywater was educated at the independent Nottin ...

"Into Print; Publish and be Read"
'' BBC2 England,

'', 11 September 1990. and still airing occasionally on

BBC2 BBC Two is a British free-to-air public broadcast television network owned and operated by the BBC. It covers a wide range of subject matter, with a remit "to broadcast programmes of depth and substance" in contrast to the more mainstream an ...

. Regional editions covering

Mid Wales Mid Wales ( cy, Canolbarth Cymru or simply ''Y Canolbarth'', meaning "the midlands") or Central Wales refers to a region of Wales, encompassing its midlands, in-between North Wales and South Wales. The Mid Wales Regional Committee of the Senedd ...

South Wales South Wales ( cy, De Cymru) is a loosely defined region of Wales bordered by England to the east and mid Wales to the north. Generally considered to include the historic counties of Glamorgan and Monmouthshire, south Wales extends westwards ...

and

West Wales West Wales ( cy, Gorllewin Cymru) is not clearly defined as a particular region of Wales. Some definitions of West Wales include only Pembrokeshire, Ceredigion and Carmarthenshire, which historically comprised the Welsh principality of ''Deheuba ...

were launched the following year to give national coverage with WYTHNOS YMA, a special Welsh language edition, published annually for the

National Eisteddfod of Wales The National Eisteddfod of Wales (Welsh language, Welsh: ') is the largest of several eisteddfodau that are held annually, mostly in Wales. Its eight days of competitions and performances are considered the largest music and poetry festival in Eur ...

. Trade Mark applications were filed on 24 July 1998 for THIS WEEK and WYTHNOS YMA under Class 16: Newspapers, printed publications and letterheads, all relating to tourism in Wales. The applications were successful and Trade Mark UK00002173032 was entered into the Intellectual Property Register on 7 January 2000."Trade Mark Registration"
''Intellectual Property Register'', 7 January 2000. National coverage enabled a series of successful, pan-Wales campaigns with major sponsors and

European Regional Development Fund The European Regional Development Fund (ERDF) is one of the European Structural and Investment Funds allocated by the European Union. Its purpose is to transfer money from richer regions (not countries), and invest it in the infrastructure and se ...

(ERDF) support in partnership with the three Regional Tourism Companies (RTCs) in Wales under contract. When support for the RTCs was withdrawn by the

in 2002, the companies struggled to stay in existence; the partnerships were dissolved and they became market competitors with the exception of the South Wales company, which went into voluntary liquidation in 2003. As a result, and with developments hampered by the negative effect on tourism of the 2001/ 2002 foot and mouth outbreak, the newspaper was unable to build on its online investment in

and maintain a presence in print at the same time. A final edition was published in 2005 and the online digital assets laid to rest until a new, commercially sustainable, online business model could be conceived based on the five Cs of the new tourism marketplace: Content– Community–Culture–Connectivity–Commerce.

Content

The newspaper's content was a formulaic mix of regional features, news in brief items, comprehensive calendars of seasonal events, and campaigns targeting specific reader groups. Editors were selected based on local knowledge, cultural integrity, journalistic experience and readability, all supported by local area maps, guides and imagery. Electronic layout and typesetting was by

QuarkXPress QuarkXPress is a desktop publishing software for creating and editing complex page layouts in a WYSIWYG (What You See Is What You Get) environment. It runs on macOS and Windows. It was first released by Quark, Inc. in 1987 and is still owned and ...

in five columns, three for editorial matter, two for standard format advertising. AGaramond 9pt was adopted as house font, 7pt for closely set events listings, and Bodonoi Bold 56pt for headlines. The THIS WEEK masthead was set in Walbaum Roman 88/ 77pt with the ''National Tourism Newspaper of Wales'' strapline set in Frutiger UltraBlack 10.5pt.

Masthead

The THIS WEEK masthead drew comment from a number of well-meaning critics who felt it at odds with a newspaper starting life as a

biweekly A weekly newspaper is a general-news or current affairs publication that is issued once or twice a week in a wide variety broadsheet, magazine, and digital formats. Similarly, a biweekly newspaper is published once every two weeks. Weekly news ...

(every other week) and later becoming a seasonal, magazine-style news-sheet. This, however, was formula publishing stretched to its logical limits to deliver just-in-time information to a changing readership of visitors staying no longer than a fortnight at their destinations. In fact, the average visitor stay in the 1980s across the traditional fortnightly summer holiday and short breaks at other times of the year was less than a week. THIS WEEK, therefore, became the visitors' week rather than marking a sequential period of time.

Maps

Prolific use was made of geographic information in laying out the newspaper's editorial, helping readers to navigate pages and locate things of interest on the ground. The development of an early

geographic information system A geographic information system (GIS) is a type of database containing Geographic data and information, geographic data (that is, descriptions of phenomena for which location is relevant), combined with Geographic information system software, sof ...

using ''Maps in Minutes'' facilitated colour map production using more than a hundred different

data set A data set (or dataset) is a collection of data. In the case of tabular data, a data set corresponds to one or more database tables, where every column of a table represents a particular variable, and each row corresponds to a given record of the ...

layers of information. Maps became a distinguishing feature of the newspaper, giving it a

unique selling proposition In marketing, the unique selling proposition (USP), also called the unique selling point, or the unique value proposition (UVP) in the business model canvas, is the marketing strategy of informing customers about how one's own brand or product is s ...

(USP) that it was able to carry through to online publishing in conjunction with the ''Taste of Wales/ Blas ar Gymru Campaign''. THIS WEEK became an

Ordnance Survey , nativename_a = , nativename_r = , logo = Ordnance Survey 2015 Logo.svg , logo_width = 240px , logo_caption = , seal = , seal_width = , seal_caption = , picture = , picture_width = , picture_caption = , formed = , preceding1 = , di ...

licensed development partner to explore new, online mapping applications in particular, but complicated licensing terms stalled any worthwhile developments.

Campaigns

The following newspaper campaigns were designed to enhance visitors' experience at their destinations in Wales; tell stories to friends and family about their visit, and encourage return visits to Wales for holidays and short breaks. Distribution outside Wales was to encourage impromptu decisions to come to Wales.

Gerald's North Wales

A cartoon stripNorth Wales cartoon strip"
''THIS WEEK in North Wales'', 22 July–4 August 1989. about

Gerald of Wales Gerald of Wales ( la, Giraldus Cambrensis; cy, Gerallt Gymro; french: Gerald de Barri; ) was a Cambro-Norman priest and English historians in the Middle Ages, historian. As a royal clerk to the king and two archbishops, he travelled widely and w ...

run in conjunction with

Siriol Productions Calon (Welsh for 'heart') is the trading name of Mount Stuart Media Ltd., a British animation television production company based in Cardiff, the capital of Wales, which primarily produced animation series in Welsh for S4C. The company was form ...

and

Cadw (, a Welsh verbal noun meaning "keeping/preserving") is the historic environment service of the Welsh Government and part of the Tourism and Culture group. works to protect the historic buildings and structures, the landscapes and heritage s ...

to make learning about Wales easy and fun for young visitors.

Taste of Wales-Blas ar Gymru

A campaign that ran through the entire lifetime of the newspaper from the first edition, which carried a 4-page ''Taste of Wales'' pullout supplement. Food and drink became a recurring theme, which, as well as representing the second biggest spend by visitors to Wales after accommodation, was one of the few Welsh 'export' items that visitors could continue to purchase on their return home. Sponsorship from the

Welsh Development Agency Welsh Development Agency (WDA; cy, Awdurdod Datblygu Cymru) was an executive agency (or QUANGO) and later designated an Assembly Sponsored Public Body (ASPB). Established in 1976, it was tasked with rescuing the ailing Welsh economy by encour ...

resulted in advanced, multi-layered, colour location mappingar Gymru 2000 Map"
''Wythnos Yma'' 2000. that became the campaign's hallmark, with Cordon Bleu cook Gilli Davies joining the editorial production team.

The Four Seasons in North Wales

A 1989

limited edition The terms special edition, limited edition, and variants such as deluxe edition, or collector's edition, are used as a marketing incentive for various kinds of products, originally published products related to the arts, such as books, prints, r ...

collection of four fine art prints,Four Seasons in North Wales"
'This Week in North Wales/ Wythnos Yma back cover'', April 1999. signed and numbered by North Wales artists, celebrated completion of the first phase of restoration of the Plas Glyn-y-Weddw mansion that housed the Oriel Plas Glyn-y-Weddw Gallery: # ''Spring at Cwm Pennant'' (

watercolour Watercolor (American English) or watercolour (British English; see spelling differences), also ''aquarelle'' (; from Italian diminutive of Latin ''aqua'' "water"), is a painting method”Watercolor may be as old as art itself, going back to t ...

) by Dylan Evans # ''Summer at

Dinas Dinlle Dinas Dinlle is a small settlement in Gwynedd, north-west Wales which is also, historically, part of Caernarfonshire. Description Dinas Dinlle has a large sand and pebble beach with vast areas of sand from mid-tide level. The foreshore consist ...

'' (

) by Dylan Evans # ''Autumn in

Beddgelert Beddgelert () is a village and community in the Snowdonia area of Gwynedd, Wales. The population of the community taken at the 2011 census was 455, and includes Nantmor and Nant Gwynant. It is reputed to be named after the legendary hound ...

'' (

oil An oil is any nonpolar chemical substance that is composed primarily of hydrocarbons and is hydrophobic (does not mix with water) & lipophilic (mixes with other oils). Oils are usually flammable and surface active. Most oils are unsaturated ...

) by Gwyneth ap Tomos # ''Winter at Drws-y-Coed'' (

) by Gwyneth ap Tomos

CC Rover Bus Campaign

Public transport also became a recurring theme in the newspaper, aiming to persuade visitors to use scenic bus routes and railways to get around and discover new things to do at their destinations. Sponsorship from Crosville Cymru, later to become aborbed into the Arriva Group, enabled the creation of a fun ''CC Rover'' cartoon character whose Designer-Paw-MarkRover"
''THIS WEEK in North Wales'' 1999 edition p7. trailed for visitors where to go by bus in

North Wales , area_land_km2 = 6,172 , postal_code_type = Postcode , postal_code = LL, CH, SY , image_map1 = Wales North Wales locator map.svg , map_caption1 = Six principal areas of Wales common ...

Yr Iaith Gymraeg–The Welsh Language

Useful words and phrases for greetings, eating out and place names.

Wales Arts and Culture Campaign

A campaign incorporating ''Project Ffynnon''Ffynnon"
''Wales Arts & Culture Marketing Campaign (Incorporating Project Ffynnon)'', 1 June 1998. to give Wales a new-media marketing edge for the promotion of Welsh cultural tourism.

150 Things to Do in North Wales

Full-colour newspaper centrespreads with hallmark maps and tablesThings to Do in North Wales"
''THIS WEEK in North Wales centrespread'', Spring 1998. showing the location of 150 visitor attractions in

North Wales , area_land_km2 = 6,172 , postal_code_type = Postcode , postal_code = LL, CH, SY , image_map1 = Wales North Wales locator map.svg , map_caption1 = Six principal areas of Wales common ...

, sponsored by

First North Western First North Western was a train operating company in England owned by FirstGroup that operated the North West Regional Railways franchise from March 1997 until December 2004. History In the lead up to the privatisation of British Rail, the Nort ...

trains.

First North Wales Events

The First North Wales Events Campaign promoted festivals and events in

North Wales , area_land_km2 = 6,172 , postal_code_type = Postcode , postal_code = LL, CH, SY , image_map1 = Wales North Wales locator map.svg , map_caption1 = Six principal areas of Wales common ...

, supported by leaflet distribution and on-train advertising sponsored by

trains. Campaign success was reported in an 18 November 2004 Wales & Borders Trains Press Release, Wales & Borders Trains"Success on the Conwy Valley Railway Line"
''Press Release'', Wales & Borders Trains, 18 November 2004. and quantified using Rail Journey Data in Numbers."Rail Journey Data in Numbers"
''This Week Wales'', 18 January 2004.

Cymru'r Milflwydd; An Eventful Place

Supporting the newspaper's Wales Millennium Tourism Showcase"This Week Tourism Showcase"
''National Eisteddfod of Wales, Llanelli'', 2000. at the National Eisteddfod of Wales, Llanelli 2000 by staging the first historic re-enactment"Owain Glyndŵr Reenactment"
''National Eisteddfod of Wales, Llanelli'', August 2000. to take place on a National Eisteddfod field. The event celebrated the 600th anniversary of the revolt by

Owain Glyndŵr Owain ap Gruffydd (), commonly known as Owain Glyndŵr or Glyn Dŵr (, anglicised as Owen Glendower), was a Welsh leader, soldier and military commander who led a 15 year long Welsh War of Independence with the aim of ending English rule in Wa ...

on 16 September 1400 when he proclaimed himself Prince of Wales.

Wales Holiday Tourism Trails

A series of sections covering the twelve topographical areas of Wales, supported by editorial content, tables, maps showing the location of attractions, seasonal ''What's On'' listings, local ''News in Brief'' items and ''Readers' Letters.''"Wales Holiday Tourism Trails"
''This Week in Mid Wales'', Summer 1997 issue.

Wales Cymru 2001; Open for Business

Newspaper special editions supporting tourism to Wales in the aftermth of the 2001 foot and mouth epidemic. It resulted in the Wales Country Escapades Campaign and introduction of a THIS WEEK Newspaper "Insight" Magazine Supplement to draw visitors back to the countryside.

Wales Country Escapades

Supporting nineteen tourism regeneration projects in Wales, supported by Adfywio recovery funding from the Wales Tourist Board and Countryside Council for Wales in the wake of the 2001 foot and mouth outbreak.

The Countryside–Y Cefn Gwlad

Building on the Wales Country Escapades campaign, this was the first featured campaign of the newspaper's new "Insight" Magazine Supplement launched in 2004. It coincided with launch of the Countryside Wales UK website as part of the Wales.info beta web platform development.

The Greatest Show in Wales

Sponsorship by THIS WEEK of the Wales Tourist Board's Welsh Event of the Year Award, rebranded ''The Greatest Show in Wales'', won in 2000 by the Sesiwn Fawr Dolgellau folk festival, a uniquely Welsh experience for visitors in June to this old

Meirionnydd Meirionnydd is a coastal and mountainous region of Wales. It has been a kingdom, a cantref, a district and, as Merionethshire, a county. Kingdom Meirionnydd (Meirion, with -''ydd'' as a Welsh suffix of land, literally ''Land adjoined to Meirion ...

town. The Award was made in the face of stiff competition from a South Wales golfing event, which was heavily tipped to win. The judges were unanimous in considering Sesiwn Fawr Dolgellau to be a celebration of Welsh culture at its best; a prime example of how, via tourism, culture can drive economic growth in a community. The festival sat perfectly within a developing strategy for arts and culture in Wales"Cultural Tourism Strategy for Wales"
Wales Tourist Board 2002. and was set to emerge onto a wider stage, strengthening rather than foregoing its sense of local identity as it progressed.

Sustainable Transport for Tourism Wales

Impelled by an urgent need to reduce high-season traffic congestion in tourism honeypot areas of Wales and encouraged by the success of its First North Wales Events Campaign, the newspaper embarked on a national campaign to get visitors out of their cars at destination, reduce their carbon footprint, and help sustain an environment that attracted millions of staying and day visitors to Wales in the first place. In addition to a comprehensive 1998–2001 Phases 2 Report"Phase 2 Report"
''Sustainable Transport for Tourism Wales'', 1998–2001. and a Draft 2007–2011 Phase 3 Strategy Consultation,"Phase 3 Strategy Consultation"
''Sustainable Transport for Tourism Wales'', 2007–2011. it resulted in a seminal short paper entitled ''Infostructure; Sustainable Transport and Tourism'',"Infostructure; Sustainable Transport and Tourism"
''THIS WEEK Wales'', 23 October 2004. which influenced forward thinking on the rôle of the Internet in future developments.

Wales Calendar

An online events campaign following publication of The Way Forward in 2000. Launched in 2001, WalesCalendar.com was one of a suite of online products launched by THIS WEEK Wales in conjunction with the ''Taste of Wales/ Blas as Gymru'' scheme.

It's All On the Web

An interactive newspaper/ online campaign celebrating launch on the World Wide Web of the Welsh Development Agency's ''Taste of Wales-Blas are Gyrmru'' scheme with online mapping at its core. It marked launch of the first online edition of the newspaper billed as THIS WEEK Interactive. The number 1 online guide for Wales."It's All on the Web"
''THIS WEEK Wales'', 2001. (see also "Online presence" below).

Regional titles

*THIS WEEK in

Clwyd Clwyd () is a preserved county of Wales, situated in the north-east corner of the country; it is named after the River Clwyd, which runs through the area. To the north lies the Irish Sea, with the English ceremonial counties of Cheshire to th ...

*THIS WEEK in

*THIS WEEK Metro *THIS WEEK in

*THIS WEEK in

North Wales , area_land_km2 = 6,172 , postal_code_type = Postcode , postal_code = LL, CH, SY , image_map1 = Wales North Wales locator map.svg , map_caption1 = Six principal areas of Wales common ...

*THIS WEEK in

South South is one of the cardinal directions or Points of the compass, compass points. The direction is the opposite of north and is perpendicular to both east and west. Etymology The word ''south'' comes from Old English ''sūþ'', from earlier Pro ...

and

Associated publications

*Freedom of Wales *Insight Magazine Supplement *On the Waterfront; Where the City Meets the Bay *Staying in Wales *WYTHNOS YMA

Distribution

*Visitor accommodation in

bed & breakfast Bed and breakfast (typically shortened to B&B or BnB) is a small lodging establishment that offers overnight accommodation and breakfast. Bed and breakfasts are often private family homes and typically have between four and eleven rooms, wit ...

guest house A guest house (also guesthouse) is a kind of lodging. In some parts of the world (such as the Caribbean), guest houses are a type of inexpensive hotel-like lodging. In others, it is a private home that has been converted for the exclusive use o ...

, hotel,

caravan park Caravan or caravans may refer to: Transport and travel *Caravan (travellers), a group of travellers journeying together **Caravanserai, a place where a caravan could stop *Camel train, a convoy using camels as pack animals *Convoy, a group of veh ...

and

campsite A campsite, also known as a campground or camping pitch, is a place used for overnight stay in an outdoor area. In British English, a ''campsite'' is an area, usually divided into a number of pitches, where people can camp overnight using te ...

. * Visitor Centres (TICs): England and

*Door-to-door:

North West England North West England is one of nine official regions of England and consists of the ceremonial counties of England, administrative counties of Cheshire, Cumbria, Greater Manchester, Lancashire and Merseyside. The North West had a population of ...

The Midlands The Midlands (also referred to as Central England) are a part of England that broadly correspond to the Kingdom of Mercia of the Early Middle Ages, bordered by Wales, Northern England and Southern England. The Midlands were important in the Ind ...

and

Dublin Dublin (; , or ) is the capital and largest city of Republic of Ireland, Ireland. On a bay at the mouth of the River Liffey, it is in the Provinces of Ireland, province of Leinster, bordered on the south by the Dublin Mountains, a part of th ...

. *Supermarkets:

Asda Asda Stores Ltd. () (often styled as ASDA) is a British supermarket chain. It is headquartered in Leeds, England. The company was founded in 1949 when the Asquith family merged their retail business with the Associated Dairies company of York ...

Morrisons Wm Morrison Supermarkets, trading as Morrisons, is the fifth largest supermarket chain in the United Kingdom. As of 2021, the company had 497 supermarkets across England, Wales and Scotland, as well as one in Gibraltar. The company is headqua ...

and

Tesco Tesco plc () is a British multinational groceries and general merchandise retailer headquartered in Welwyn Garden City, England. In 2011 it was the third-largest retailer in the world measured by gross revenues and the ninth-largest in th ...

and

. *Filling stations:

Shell Shell may refer to: Architecture and design * Shell (structure), a thin structure ** Concrete shell, a thin shell of concrete, usually with no interior columns or exterior buttresses ** Thin-shell structure Science Biology * Seashell, a hard ou ...

Filling stations A filling station, also known as a gas station () or petrol station (), is a facility that sells fuel and engine lubricants for motor vehicles. The most common fuels sold in the 2010s were gasoline (or petrol) and diesel fuel. Gasol ...

on main routes into Wales. *National events:

Royal Welsh Show The Royal Welsh Show ( cy, Sioe Frenhinol Cymru) is organised by the Royal Welsh Agricultural Society, which was formed in 1904. It takes place in July of each year, at Llanelwedd, near Builth Wells, in Powys, Mid Wales. The first show was hel ...

Readership

A, B, C1, C2, D, E

demographic Demography () is the statistical study of populations, especially human beings. Demographic analysis examines and measures the dimensions and dynamics of populations; it can cover whole societies or groups defined by criteria such as edu ...

National events distribution team

*Alan Cunnington *Phil Evans *Tommy Graham *Iwan Jones *Freddie Tanner

Newspaper production

Production team

*Publishing chief executive:''
Terry Jackson
*Group publishing director:''
Steven Potter
*Market research:''
Stuart Riley
*Managing editor:''
Roger Thomas
*Features editor:''

*Food and drink: Gilli Davies *News in brief: Medwyn Roberts *Readers letters:''
Terry Jackson
*Photography:''
Robert Eames
*Sales and marketing:''
Jim Embrey
*Advertising executive:''
Lis Owen-Jones
*Advertising assistant: Paul Lilley *National events distribution: Phil Evans

Contributors

Myrddin ap Dafydd Myrddin ap Dafydd (born 25 July 1956) is a Welsh writer, publisher and chaired bard. In 2018 he was elected Archdruid of Wales. Myrddin ap Dafydd was born in Llanrwst, north Wales. He was educated in the town's schools and at the University Col ...

John Davies
* Will Edwards *

Mererid Hopwood Mererid Hopwood (born February 1964) is a Welsh poet. She became in 2001 the first woman to win the bardic chair at the National Eisteddfod of Wales. Teaching Originally from Cardiff, Hopwood graduated with first-class honours in Spanish and Ge ...

* Iwan Llwyd *

Jan Morris (Catharine) Jan MorrisJan Morris, Paul Clements, University of Wales Press, 2008, p. 7 (born James Humphry Morris; 2 October 192620 November 2020) was a Welsh historian, author and travel writer. She was known particularly for the ''Pax Brita ...

Charles QuantIorwerth Roberts

Reader surveys

A 1999/ 2000 Reader Survey"Archived Copy of Reader Survey"
''National Library of Wales'', 1999/ 2000."Reader Survey"
''THIS WEEK Wales'', 1999/ 2000. demonstrated the effectiveness of the newspaper in reaching its target readership through a range of distribution outlets in Wales, England and Ireland. It carried a section entitled The Way Forward"The Way Forward"
''THIS WEEK Wales'', 2001. and a special article on Destination Management Systems entitled A Snapshot from the Middle of a Revolution"A Snapshot from the Middle of a Revolution"
''THIS WEEK Wales'', 2001. A 2001 Online Survey"Online Survey Report"
''THIS WEEK Wales'', 12 April 2001. yielded exceptionally fast results, with charts showing reader profiles, their interests and detailed comments.

Online presence

An article entitled ''The Virtual Wales Tourist'' appeared in 1995 editions of the newspaper announcing the online presence of THIS WEEK at ''thisweek.co.uk'' after release of the

v1.0

in December 1994. It is believed to be the first online newspaper of its kind. It was the ''Taste of Wales/ Blas ar Gymru Campaign'', however, that provided the first real opportunity for THIS WEEK to demonstrate the significant advantages the

held for Welsh tourism with online interactive mapping at its core. The newspaper's status as an

licensed development partner would have been key at this stage were it not for licensing problems not resolved until many years later following establishment of the

Open Data Institute The Open Data Institute (ODI) is a non-profit private company limited by guarantee, based in the United Kingdom. Founded by Sir Tim Berners-Lee and Sir Nigel Shadbolt in 2012, the ODI’s mission is to connect, equip and inspire people around th ...

in 2012 and the UK

Geospatial Commission The United Kingdom's Geospatial Commission is an expert group, established in 2018 as part of the Cabinet Office, responsible for promoting the use of geospatial data in the country. The commission also defines UK's "geospatial strategy". It works ...

in 2018. Instead, an alliance was formed with

Google Maps Google Maps is a web mapping platform and consumer application offered by Google. It offers satellite imagery, aerial photography, street maps, 360° interactive panoramic views of streets ( Street View), real-time traffic conditions, and rou ...

and a deal brokered by the newspaper for Google's Wales datasets to be brought up to the same standard as those for England. As a result, and following acquisition by the newspaper of the Wales.info national web domain, "Google Maps" was used extensively in the beta Wales.info web platform The platform was constructed to demonstrate proof of concept and validate markets for linked, geospatial data on the World Wide Web. The new Countryside Wales UK website gave an early indication of the newspaper's online direction of travel following publication on the web of the first THIS WEEK WALES interactive online edition in 2005.

References

{{reflist

External links

Publications established in 1988 Newspapers published in Wales 1988 establishments in Wales