''The Truth About Marika'' (

Swedish Swedish or ' may refer to: Anything from or related to Sweden, a country in Northern Europe. Or, specifically: * Swedish language, a North Germanic language spoken primarily in Sweden and Finland ** Swedish alphabet, the official alphabet used by ...

title: ''Sanningen om Marika''), is a transmedia production by

Sveriges Television Sveriges Television AB ("Sweden's Television Stock Company"), shortened to SVT (), is the Sweden, Swedish national public broadcasting, public television broadcaster, funded by a public service tax on personal income set by the Riksdag (national ...

(SVT) and The company P in cooperation with

SICS RISE SICS (previously Swedish Institute of Computer Science) is a leading research institute for applied information and communication technology in Sweden, founded in 1985. It explores the digitalization of products, services and businesses. In ...

and Interactive Institute. It is an

alternate reality game An alternate reality game (ARG) is an interactive networked narrative that uses the real world as a platform and employs transmedia storytelling to deliver a story that may be altered by players' ideas or actions. The form is defined by inten ...

and a

TV-series A television show – or simply TV show – is any content produced for viewing on a television set which can be broadcast via over-the-air, satellite, or cable, excluding breaking news, advertisements, or trailers that are typically placed bet ...

, created by Anders Weidemann, Martin Ericsson and Daniel Lägersten. The drama series, written by Anders Weidemann, first aired in Sweden during the autumn of 2007. ''The Truth About Marika'' was marketed as a "participation drama" and had a high amount of viewer participation. The viewers of the TV-series were invited by a young woman to participate in the search for her lost friend and the search took place online and all over Sweden.

Participation drama

''The Truth About Marika'' took place on television, national radio, the internet, mobile phones and in the streets. Each week the theories of the search for Marika were discussed in a live TV-debate. The events depicted on the television show was partially altered by the actions of participating viewers.

Media platforms

''The Truth About Marika'' narrative spanned across different channels aiming to provide an immersive experience into the story universe. It included: A TV drama, the Conspirare website, an SVT dedicated webpage, a debate television program,

ARG Arg or ARG may refer to: Places *''Arg'' () means "citadel" in Persian, and may refer to: **Arg, Iran, a village in Fars Province, Iran **Arg (Kabul), presidential palace in Kabul, Afghanistan **Arg, South Khorasan, a village in South Khorasan P ...

s activities and

Entropia Universe ''Entropia Universe'' is a massively multiplayer online (MMORPG) virtual universe designed by the Swedish software company MindArk, based in Gothenburg. ''Entropia'' uses a micropayment business model, in which players may buy in-game currenc ...

Awards and recognition

''The Truth About Marika'' won a SIME Award for Best Online Entertainment in November 2008 ''The Truth About Marika'' won an International Interactive

Emmy Award The Emmy Awards, or Emmys, are an extensive range of awards for artistic and technical merit for the American and international television industry. A number of annual Emmy Award ceremonies are held throughout the calendar year, each with the ...

for Best Interactive TV-service in April 2008. ''The Truth About Marika'' was nominated for two

Prix Europa {{notability, Events, date=March 2021 PRIX EUROPA – The European Broadcasting Festival – is the Europe's largest annual tri-medial festival and competition. The event takes place in the third week of October in Berlin, Germany. PRIX E ...

2008 in the categories TV Fiction and Emerging Media. ''In 2008, The Truth About Marika'' also won an Association for International Broadcasting Media Excellence Award for Most Creative Specialist Genre with this jury motivation: ''“Many television companies are looking for ways to capture viewer loyalty before, during and after a program. With “based on a true story” marketing, The Truth About Marika saw its fan community overcome a series of complex trials in order to come face-to-face with “the mind-blowing truth�

' ''The Truth About Marika'' was nominated for two

2008 in the categories TV Fiction and Emerging Media.

References

{{reflist

External links

The Truth About Marika video promo
- 7 minute promo video of Truth About Marika.
The company p
- The production company behind the Marika experience.
SVT
- The Swedish public service broadcaster - Sveriges Television

- "First Emmy Award ever for institute related tv production"-Interactive Institute Tie-in alternate reality games, Truth About Marika 2007 Swedish television series debuts