The One Club is an American non-profit organization that recognizes and promotes excellence in advertising.Dougherty, Philip H. (May 11, 1981). One Club Honors Agencies. '' New York Times'' Founded in New York City as The One Club for Art & Copy, The One Club produces four annual award competitions: One Show, One Show Design, One Show Interactive and One Show Entertainment. The One Show Festival is held in accord with Creative Week NYC. According to ''The Fundamentals of Creative Advertising.'', "The One Club produces advertising's most prestigious awards program."Burtenshaw, Ken; Mahon, Nik; Barfoo, Caroline (2007). ''The Fundamentals of Creative Advertising.'' AVA Publishing, The One Show coveted pencil award statues are made by New York firm, Society Awards.
The winners of One Show are included in
ABC Show
ABC Show (Advertising Best Collection) is an advertising festival which demonstrates the collection of most awarded commercials and prints of the leading international advertising awards.
Description
ABC Show was established on 6 November 2002 by ...
.
History
The One Club was founded in 1961 as the Advertising Writers Association of New York. In 1969, it became The Copy Club and in 1979, the name changed for the last time to The One Club. In 1973, The One Show was created. It was a joint venture with The Copy Club and The Art Directors Club. In 1977, The Copy Club began producing The One Show independently.
Competitions
The One Show international jury of
art directors
Art is a diverse range of human activity, and resulting product, that involves creative or imaginative talent expressive of technical proficiency, beauty, emotional power, or conceptual ideas.
There is no generally agreed definition of what ...
,
copywriters
Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or ...
and
creative directors
A creative director (or creative supervisor) is a person who makes high-level creative decisions and, with those decisions, oversees the creation of creative assets such as advertisements, products, events, or logos. Creative director positions ar ...
considers more than 18,000 entries from nearly 60 countries, selecting 500 finalists. One Show Design awards excellence in design in advertising, branding, and other forms of visual communication in a dedicated ceremony. In 1998, The One Club launched One Show Interactive, the first award show dedicated exclusively to advertising in new media. With the One Show Interactive awards, The One Club extended its mission of recognizing creative excellence to the new media field. 2008 was the initial year for One Show Entertainment Awards, honoring outstanding creative achievements by brands in entertainment. Held annually in Los Angeles. OneScreen is the original film festival for the creative community by the creative community. It is more than just a night of commercials. It is an extension of the One Club's mission to elevate the creative standards in advertising and design in all its forms. OneScreen gives industry professionals a venue to showcase independently produced film and video work made for any platform, thereby attracting some of the most innovative and visually arresting work. Based on its primary mission to support the next generation of advertising and design creatives, The One Club’s Education Department offers several programs throughout the year. The One Show College Competition gives students the opportunity to have their work judged by the One Show jury and the potential of winning a coveted One Show Pencil. The Annual Student Exhibition hosts curated portfolio work from the top graduating students of the best local and international advertising programs.
Creative Week
Creative Week was founded in 2009 by The One Club. It brings together advertising, arts and the entire creative community for one week in the spring for diverse events such as the Creative unConference, The One Show Awards Ceremony, One Show Design Awards Ceremony, One Show Student Awards, One Show Student Portfolio Reviews, events with the Illustrators Society and Type Directors Club. The week ends with The One Show Interactive Awards and after-party.
Creative Hall of Fame
The highest award that the One Club gives is membership in their creative hall of fame. These awards recognize the leaders in the field of advertising and for their contributions to the industry.The One Club /ref>
*2017 - Tom Burrell, Susan Hoffman, David Lubars, Rebeca Mendez
*2015 - Allan Beaver,
Bob Greenberg
Bob Greenberg (May 8, 1934September 11, 2009) was an American record executive. During his 50-year career as a record executive Greenberg worked with several companies including Warner Brothers, Atlantic Records, MGM/United Artists Records, and ...
Steve Hayden
Steve Hayden is a well-known figure in the field of advertising. He is the Vice Chairman and Chief Creative Officer of Ogilvy Worldwide. Hayden is one of the most important figures of the late twentieth century advertising, leading creative teams ...
,
Martin Puris Martin may refer to:
Places
* Martin City (disambiguation)
* Martin County (disambiguation)
* Martin Township (disambiguation)
Antarctica
* Martin Peninsula, Marie Byrd Land
* Port Martin, Adelie Land
* Point Martin, South Orkney Islands
Austral ...
Steve Jobs
Steven Paul Jobs (February 24, 1955 – October 5, 2011) was an American entrepreneur, industrial designer, media proprietor, and investor. He was the co-founder, chairman, and CEO of Apple; the chairman and majority shareholder of Pixar; a ...
Paula Green
Paula Green (September 18, 1927 – December 4, 2015) was an American advertising executive, best known for writing the lyrics to the "Look for the Union Label" song for ILGWU and the Avis motto "We Try Harder". Green was one of the pionee ...
Jerry Della Femina
Jerry Della Femina (born 1936) is an American advertising executive and restaurateur. Starting from a poor Italian background in Brooklyn, he eventually became chairman of Della Femina Travisano & Partners, an agency which he founded with Ron T ...
Cliff Freeman
In geography and geology, a cliff is an area of Rock (geology), rock which has a general angle defined by the vertical, or nearly vertical. Cliffs are formed by the processes of weathering and erosion, with the effect of gravity. Cliffs a ...
Diane Rothschild
Diane may refer to:
People
*Diane (given name)
Film
* ''Diane'' (1929 film), a German silent film
* ''Diane'' (1956 film), a historical drama film starring Lana Turner
* ''Diane'' (2017 film), a mystery film directed by Michael Mongillo
* ''D ...
*2004 -
Mike Tesch
Mike may refer to:
Animals
* Mike (cat), cat and guardian of the British Museum
* Mike the Headless Chicken, chicken that lived for 18 months after his head had been cut off
* Mike (chimpanzee), a chimpanzee featured in several books and documenta ...
Dan Wieden
Dan Gordon Wieden (; March 6, 1945 – September 30, 2022) was an American advertising executive who co-founded ad firm Wieden+Kennedy. A native of Oregon, he coined the Nike tagline "Just Do It."
Early life
Wieden was born in Portland, Oregon, ...
Lee Clow Lee Clow (born 1943) is the chairman and global director of TBWA\Worldwide, and had been its chief creative officer. ''Advertising Age'' referred to him as "advertising's art director guru".
Early life
Lee Clow was born in Los Angeles, California, ...
*1994 -
Jay Chiat
Jay Chiat (October 25, 1931 – April 23, 2002) started his career as an American advertising copywriter.
Biography
Chiat was born to a Jewish family in the Bronx in New York City and grew up in Fort Lee, New Jersey. He attended Rutgers Colle ...
Ralph Ammirati
Ralph (pronounced ; or ,) is a male given name of English, Scottish and Irish origin, derived from the Old English ''Rædwulf'' and Radulf, cognate with the Old Norse ''Raðulfr'' (''rað'' "counsel" and ''ulfr'' "wolf").
The most common forms ...
George Lois
George Lois (June 26, 1931 – November 18, 2022) was an American art director, designer, and author. Lois was perhaps best known for over 92 covers he designed for ''Esquire'' magazine from 1962 to 1973.
Background
Lois was born in New Yor ...
Amil Gargano
Amil Kahala Whitehead (born September 19, 1973) is an American former rapper and singer. She was prominent in the late 1990s as a Jay-Z protégé, and recorded the single " Can I Get A..." with him for the ''Rush Hour'' soundtrack.
Amil's deb ...
Ed McCabe
Ed McCabe was born in Chicago, Illinois in 1938. He is a founder of Scali, McCabe, Sloves, an American advertising agency of the 1960s and 1970s. In 1974, he was elected to the One Club Hall of Fame at the age of 34. He remains the youngest pers ...
John Caples
John is a common English name and surname:
* John (given name)
* John (surname)
John may also refer to:
New Testament
Works
* Gospel of John, a title often shortened to John
* First Epistle of John, often shortened to 1 John
* Second E ...
,
James Webb Young
James Webb Young (1886-1973) was an American advertising executive at J. Walter Thompson who became First Chairman of The Advertising Council.
He was inducted in the American Advertising Federation Hall of Fame The Advertising Hall of Fame, opera ...
*1972 -
Bob Levenson
Bob, BOB, or B.O.B. may refer to:
Places
*Mount Bob, New York, United States
*Bob Island, Palmer Archipelago, Antarctica
People, fictional characters, and named animals
*Bob (given name), a list of people and fictional characters
*Bob (surname) ...
*1971 -
Ron Rosenfeld
Ronald Allan Rosenfeld (born 1939) is an American politician and housing expert. Rosenfeld has previously served in numerous U.S. federal and Oklahoma state government positions relating to housing. He served as chair of the Federal Housing Fi ...
Claude C. Hopkins
Claude C. Hopkins (1866–1932) was an American advertiser and author. He introduced the slogan in advertising and popularised the use of test campaigns, especially using coupons in direct mail, to properly attribute marketing spend.
Biography
...
*1966 -
Julian Koenig
Julian Norman Koenig (; April 22, 1921 – June 12, 2014) was an American copywriter. He was inducted into The One Club Creative Hall of Fame in 1966.
Early life and education
Koenig was born to a Jewish familyRosser Reeves
*1964 -
Bill Bernbach
William Bernbach (August 13, 1911 – October 2, 1982) was an American advertising creative director. He was one of the three founders in 1949 of the international advertising agency Doyle Dane Bernbach (DDB). He directed many of the firm's breakth ...
Core77
''Core77'' is an online design magazine dedicated to the practice and produce of the field of industrial design. It serves as a resource for students, practitioners and fans of the field, as well as a venue for essays and reports on the topic of ...
*
Art Directors Club of New York
The Art Directors Club of New York is an organization for art directors in New York City. It was founded in 1920, and has grown as an industry group, promoting art directors' work through exhibitions and awards, including the annual DESI award for ...
*
Graphis Inc.
''Graphis, Inc.'' is an international publisher of books and awards for the visual communications industry. Based in New York City, Graphis presents and promotes the best submitted work in Graphic Design, Advertising, Photography and Art/Illust ...