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Claude C. Hopkins
Claude C. Hopkins (1866–1932) was an American advertiser and author. He introduced the slogan in advertising and popularised the use of test campaigns, especially using coupons in direct mail, to properly attribute marketing spend. Biography Claude C. Hopkins was born in Hillsdale on April 24, 1866, received his education at Ludington and later attended a commercial school in Grand Rapids. He worked for various advertising companies, including Bissell Carpet Sweeper Company, Swift & Company, and Dr. Shoop's patent medicine company. According to David Ogilvy, in 1907, at the age of 41, Hopkins was hired by Albert Lasker, owner of Lord & Thomas advertising, at a salary of $185,000 a year (). Hopkins insisted copywriters research their clients' products and produce "reason-why" copy. He believed that a good product and the atmosphere around it was often its own best salesperson, and, so he was a great believer in sampling. To track the results of his advertising, and then te ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Claude C , a form of brainstem stroke syndrome
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Claude may refer to: __NOTOC__ People and fictional characters * Claude (given name), a list of people and fictional characters * Claude (surname), a list of people * Claude Lorrain (c. 1600–1682), French landscape painter, draughtsman and etcher traditionally called just "Claude" in English * Madame Claude, French brothel keeper Fernande Grudet (1923–2015) Places * Claude, Texas, a city * Claude, West Virginia, an unincorporated community Other uses * Allied reporting name of the Mitsubishi A5M Japanese carrier-based fighter aircraft * Claude (alligator), an albino alligator at the California Academy of Sciences See also * Claude's syndrome Claude's syndrome is a form of brainstem stroke syndrome characterized by the presence of an ipsilateral oculomotor nerve palsy, contralateral hemiparesis, contralateral ataxia, and contralateral hemiplegia of the lower face, tongue, and shoulder. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pepsodent
Pepsodent is an American brand of toothpaste with the minty flavor derived from sassafras. The brand was purchased by Unilever in 1942 and is still owned by the company outside of the United States and Canada. In 2003, Unilever sold the rights to the brand in those countries to Church & Dwight. History Pepsodent toothpaste was introduced in the United States in 1915 by the Pepsodent Company of Chicago. The original formula for the paste contained pepsin, a digestive agent designed to break down and digest food deposits on the teeth, hence the brand and company name. From 1930 to late 1933 a massive animated neon advertising sign, featuring a young girl on a swing, hung on West 47th Street in Times Square in New York City. This ad was re-created for the climax of the 2005 film ''King Kong'' and was featured in the original film in an establishing shot of Times Square itself. Following the acquisition of the Pepsodent Company by Unilever in 1944, sales of Pepsodent in the UK inc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Theorists
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Theorists
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Service) ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing People
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Service) ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Spring Lake, Michigan
Spring Lake is a village in Ottawa County in the U.S. state of Michigan. The population was 2,323 at the 2010 census. The village is located within Spring Lake Township. History In 1837, Captain Benjamin Hopkins purchased land in the area and built a mill. The place became known as "Hopkins Mill". In 1849, Thomas W. White and S.C. Hopkins recorded a plat with the name "Mill Point". A post office was established with that name in May 1851. In May 1867, the post office was renamed "Spring Lake", which was also the name of a station on the Detroit, Grand Haven and Milwaukee Railway (later part of the Grand Trunk Western Railroad). The Village of Spring Lake was incorporated in 1869. The post office continues to operate, with ZIP code 49456. Geography According to the United States Census Bureau, the village has a total area of , of which is land and is water. Demographics 2010 census As of the census of 2019, there were 2,390 people, 1,107 households, and 963 families l ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Scientific Advertising
''Scientific Advertising'' is a book written by Claude C. Hopkins in 1923 and is cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert, and Jay Abraham) as a "must-read" book. Overview The book is cited as being the original description of the process of split testing and of coupon-based customer tracking and loyalty schemes. In the book, Hopkins outlines an advertising approach based on testing and measuring. In this way losses from unsuccessful ads are kept to a safe level while gains from profitable ads are multiplied. Or, as Hopkins wrote, the advertiser is "playing on the safe side of a hundred to one shot". The book is widely considered the foundation of direct marketing. Reception According to Paul Feldwick, it has sold over eight million copies. David Ogilvy wrote that "Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life."David Ogilvy: Ogilvy on Adve ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Why We Do What We Do In Life And Business
Why may refer to: * Causality, a consequential relationship between two events * Reason (argument), a premise in support of an argument, for what reason or purpose * Grounding (metaphysics), a topic in metaphysics regarding how things exist in virtue of more fundamental things. * Why?, one of the Five Ws used in journalism Music Artists * Why? (American band), a hip hop/indie rock band formed in Oakland, California, in 2004 ** Yoni Wolf, formerly known by the stage name Why? * Why (Canadian band), a rock band formed in Winnipeg, Manitoba, in 1993 * Why?, a 1990s UK folk band, two members of which formed Quench in 2001 Albums * ''Why'' (Baby V.O.X album) or the title song, 2000 * ''Why?'' (Ginger Baker album) or the title song, 2014 * ''Why'' (Prudence Liew album) or the title song, 1987 * ''Why?'' (They Might Be Giants album), 2015 * ''Why?'', by Jacob Whitesides, 2016 * ''Why'', by Moahni Moahna, 1996 * ''Why?'', by the MonaLisa Twins, 2022 EPs * ''Why'' (Discharge EP) o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Tooth Brushing
Tooth brushing is the act of scrubbing teeth with a toothbrush, usually equipped with toothpaste. Interdental cleaning (with floss or an interdental brush) can be useful with tooth brushing, and together these two activities are the primary means of cleaning teeth, one of the main aspects of oral hygiene. History Teeth-cleaning twigs have long been used throughout human history. As long ago as 3000 B.C., the ancient Egyptians constructed crude toothbrushes from twigs and leaves to clean their teeth. Similarly, other cultures such as the Greeks, Romans, Arabs and Indians also cleaned their teeth with twigs. Some would fray one end of the twig so that it could penetrate between the teeth more effectively. The Indian method of using wood for brushing was presented by the Chinese Monk Yijing (635–713 A.D.) when he described the rules for monks in his book: Modern-day tooth brushing as a regular habit became prevalent in Europe from the end of the 17th century. The first mas ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Hillsdale, Michigan
Hillsdale is the largest city and county seat of Hillsdale County in the U.S. state of Michigan. The population was 8,036 at the 2020 census. The city is the home of Hillsdale College, a private liberal arts college noted for its academics and its influence in politics and education. History This area is located in the rolling, fertile hills of South Central Michigan, bordering Indiana and Ohio, according to the boundaries set up under United States settlement. It was long occupied by the Potowatomi, an Algonquian-speaking people who were part of a long-term alliance, called the Council of Three Fires, with the Ojibwe and Odawa (Ottawa). A Potowatomi band of about 150 people, led by the chief known as Baw Beese, had a base camp near the large lake in the area. The first European-American settler, Jeremiah Arnold, arrived in 1834 and encountered the band. They helped the early settlers. Arnold erected a cabin and moved in with his wife Percy (Round) Arnold. With the arriva ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sampling (statistics)
In statistics, quality assurance, and survey methodology, sampling is the selection of a subset (a statistical sample) of individuals from within a statistical population to estimate characteristics of the whole population. Statisticians attempt to collect samples that are representative of the population in question. Sampling has lower costs and faster data collection than measuring the entire population and can provide insights in cases where it is infeasible to measure an entire population. Each observation measures one or more properties (such as weight, location, colour or mass) of independent objects or individuals. In survey sampling, weights can be applied to the data to adjust for the sample design, particularly in stratified sampling. Results from probability theory and statistical theory are employed to guide the practice. In business and medical research, sampling is widely used for gathering information about a population. Acceptance sampling is used to determine if ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Lord & Thomas
Foote, Cone & Belding (FCB), is one of the largest global advertising agency networks. It is owned by Interpublic Group and was merged in 2006 with Draft Worldwide, adopting the name Draftfcb. In 2014 the company rebranded itself as FCB. Parent Interpublic Group is one of the big four agency holding conglomerates, the others being Publicis, WPP, and Omnicom. History Founded by Daniel Lord and Ambrose Thomas as Lord & Thomas in Chicago in 1873, FCB is the third-oldest advertising agency in the U.S still operating today. Albert Lasker began work for the firm as a clerk in 1898, working his way up until he purchased it in 1912. Chicago and New York were centers of the nation's advertising industry at the time, and Lasker, known as the "father of modern advertising," made Chicago his base from 1898-1942. When the agency acquired the Sunkist Growers, Incorporated account, the citrus industry was in a slump with an excess of produce. Lasker helped increase the consumption of oranges ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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