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Howard Gossage
Howard Luck Gossage (1917–1969), frequently referred to as "The Socrates of San Francisco," was an advertising innovator and iconoclast during the "Mad Men" era. He is known for having said that, "The object of your advertising should not be to communicate with your consumers or your prospects at all but to terrorize your competition's copywriters." A non-conformist who railed against the norms of so-called scientific advertising in his day, Gossage introduced several innovative techniques to the advertising practice that would only become appreciated decades after his death. Gossage is credited with introducing the media theorist Marshall McLuhan to media and corporate leaders thereby providing McLuhan his entry into mainstream renown. More widely, Gossage was involved in some of the first environmental campaigning in the USA with the Sierra Club, and in the establishment of Friends of the Earth through his friendship with David Brower. Co-founder at age 36 of the advertising ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Socrates
Socrates (; ; –399 BC) was a Greek philosopher from Athens who is credited as the founder of Western philosophy and among the first moral philosophers of the ethical tradition of thought. An enigmatic figure, Socrates authored no texts and is known mainly through the posthumous accounts of classical writers, particularly his students Plato and Xenophon. These accounts are written as dialogues, in which Socrates and his interlocutors examine a subject in the style of question and answer; they gave rise to the Socratic dialogue literary genre. Contradictory accounts of Socrates make a reconstruction of his philosophy nearly impossible, a situation known as the Socratic problem. Socrates was a polarizing figure in Athenian society. In 399 BC, he was accused of impiety and corrupting the youth. After a trial that lasted a day, he was sentenced to death. He spent his last day in prison, refusing offers to help him escape. Plato's dialogues are among the most co ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Iconoclasm
Iconoclasm (from Ancient Greek, Greek: grc, wikt:εἰκών, εἰκών, lit=figure, icon, translit=eikṓn, label=none + grc, wikt:κλάω, κλάω, lit=to break, translit=kláō, label=none)From grc, wikt:εἰκών, εἰκών + wikt:κλάω, κλάω, lit=image-breaking. ''Iconoclasm'' may also be considered as a back-formation from ''iconoclast'' (Greek: εἰκοκλάστης). The corresponding Greek word for iconoclasm is εἰκονοκλασία, ''eikonoklasia''. is the social belief in the importance of the destruction of icons and other images or monuments, most frequently for religious or political reasons. People who engage in or support iconoclasm are called iconoclasts, a term that has come to be figuratively applied to any individual who challenges "cherished beliefs or venerated institutions on the grounds that they are erroneous or pernicious." Conversely, one who reveres or venerates religious images is called (by iconoclasts) an ''Iconolatry, ic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marshall McLuhan
Herbert Marshall McLuhan (July 21, 1911 – December 31, 1980) was a Canadian philosopher whose work is among the cornerstones of the study of media theory. He studied at the University of Manitoba and the University of Cambridge. He began his teaching career as a professor of English at several universities in the United States and Canada before moving to the University of Toronto in 1946, where he remained for the rest of his life. McLuhan coined the expression "the medium is the message" in the first chapter in his ''Understanding Media: The Extensions of Man'' and the term ''global village.'' He even predicted the World Wide Web almost 30 years before it was invented. He was a fixture in media discourse in the late 1960s, though his influence began to wane in the early 1970s. In the years following his death, he continued to be a controversial figure in academic circles. However, with the arrival of the Internet and the World Wide Web, interest was renewed in his work and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sierra Club
The Sierra Club is an environmental organization with chapters in all 50 United States, Washington D.C., and Puerto Rico. The club was founded on May 28, 1892, in San Francisco, California, by Scottish-American preservationist John Muir, who became the first president as well as the longest-serving president, at approximately 20 years in this leadership position. The Sierra Club operates only in the United States and holds the legal status of 501(c)(4) nonprofit social welfare organization. Sierra Club Canada is a separate entity. Traditionally associated with the progressive movement, the club was one of the first large-scale environmental preservation organizations in the world, and currently engages in lobbying politicians to promote environmentalist policies. Recent focuses of the club include promoting sustainable energy and mitigating global warming, as well as opposition to the use of coal, hydropower and nuclear power. The club is known for its political endorsements, w ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Friends Of The Earth
Friends of the Earth International (FoEI) is an international network of environmental organizations in 73 countries. The organization was founded in 1969 in San Francisco by David Brower, Donald Aitken and Gary Soucie after Brower's split with the Sierra Club because of the latter's positive approach to nuclear energy. The founding donation of $500,000 (in 2019 USD) was provided by Robert Orville Anderson, the owner of Atlantic Richfield oil company. It became an international network of organizations in 1971 with a meeting of representatives from four countries: U.S., Sweden, the UK and France. FoEI currently has a secretariat (based in Amsterdam, Netherlands) which provides support for the network and its agreed major campaigns. The executive committee of elected representatives from national groups sets policy and oversees the work of the secretariat. In 2016, Uruguayan activist Karin Nansen was elected to serve as chair of the organization. Campaign issues Friends of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
David Brower
David Ross Brower (; July 1, 1912 – November 5, 2000) was a prominent environmentalist and the founder of many environmental organizations, including the John Muir Institute for Environmental Studies (1997), Friends of the Earth (1969), Earth Island Institute (1982), North Cascades Conservation Council, and Fate of the Earth Conferences. From 1952 to 1969, he served as the first Executive Director of the Sierra Club, and served on its board three times: from 1941–1953; 1983–1988; and 1995–2000 as a petition candidate enlisted by reform-activists known as the John Muir Sierrans. As a younger man, he was a prominent mountaineer. Early life Brower was born in Berkeley, California. He was married to Anne Hus Brower (1913–2001) whom he met when they were both editors at the University of California Press in Berkeley. Anne was the daughter of Francis L M. Hus and Frances Hus (1876–1952), while Frances was the daughter of John P. Irish. Kenneth Brower, David Brower's s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Age
''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. ''Ad Age'' appears in multiple formats, including its website, daily email newsletters, social channels, events and a bimonthly print magazine. ''Ad Age'' is based in New York City. Its parent company, the Detroit-based Crain Communications, is a privately held publishing company with more than 30 magazines, including ''Autoweek'', ''Crain's New York Business'', ''Crain's Chicago Business'', ''Crain's Detroit Business'', and ''Automotive News''. History ''Advertising Age'' launched as a broadsheet newspaper in Chicago in 1930. Its first editor was Sid Bernstein. The site AdCritic.com was acquired by The Ad Age Group in March 2002. An industry trade magazine, ''BtoB'', was folded into ''Advertising Age'' in January 2014. In 2017, the magazine shortened its na ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
John Steinbeck
John Ernst Steinbeck Jr. (; February 27, 1902 – December 20, 1968) was an American writer and the 1962 Nobel Prize in Literature winner "for his realistic and imaginative writings, combining as they do sympathetic humor and keen social perception." He has been called "a giant of American letters." During his writing career, he authored 33 books, with one book coauthored alongside Edward Ricketts, including 16 novels, six non-fiction books, and two collections of short stories. He is widely known for the comic novels ''Tortilla Flat'' (1935) and ''Cannery Row'' (1945), the multi-generation epic '' East of Eden'' (1952), and the novellas ''The Red Pony'' (1933) and ''Of Mice and Men'' (1937). The Pulitzer Prize–winning ''The Grapes of Wrath'' (1939) is considered Steinbeck's masterpiece and part of the American literary canon. In the first 75 years after it was published, it sold 14 million copies. Most of Steinbeck's work is set in central California, particularly in ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Buckminster Fuller
Richard Buckminster Fuller (; July 12, 1895 – July 1, 1983) was an American architect, systems theorist, writer, designer, inventor, philosopher, and futurist. He styled his name as R. Buckminster Fuller in his writings, publishing more than 30 books and coining or popularizing such terms as " Spaceship Earth", "Dymaxion" (e.g., Dymaxion house, Dymaxion car, Dymaxion map), "ephemeralization", " synergetics", and "tensegrity". Fuller developed numerous inventions, mainly architectural designs, and popularized the widely known geodesic dome; carbon molecules known as fullerenes were later named by scientists for their structural and mathematical resemblance to geodesic spheres. He also served as the second World President of Mensa International from 1974 to 1983. Fuller was awarded 28 United States patents and many honorary doctorates. In 1960, he was awarded the Frank P. Brown Medal from The Franklin Institute. He was elected an honorary member of Phi Beta Kappa in 1967, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Tom Wolfe
Thomas Kennerly Wolfe Jr. (March 2, 1930 – May 14, 2018)Some sources say 1931; ''The New York Times'' and Reuters both initially reported 1931 in their obituaries before changing to 1930. See and was an American author and journalist widely known for his association with New Journalism, a style of news writing and journalism developed in the 1960s and 1970s that incorporated literary techniques. Wolfe began his career as a regional newspaper reporter in the 1950s, achieving national prominence in the 1960s following the publication of such best-selling books as ''The Electric Kool-Aid Acid Test'' (a highly experimental account of Ken Kesey and the Merry Pranksters) and two collections of articles and essays, '' Radical Chic & Mau-Mauing the Flak Catchers'' and ''The Kandy-Kolored Tangerine-Flake Streamline Baby''. In 1979, he published the influential book '' The Right Stuff'' about the Mercury Seven astronauts, which was made into a 1983 film of the same name directed by Ph ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Stan Freberg
Stan Freberg (born Stanley Friberg; August 7, 1926 – April 7, 2015) was an American actor, author, comedian, musician, radio personality, puppeteer and advertising creative director. His best-known works include " St. George and the Dragonet", '' Stan Freberg Presents the United States of America'', his role on the television series ''Time for Beany'', multiple characters in the Looney Tunes such as Pete Puma and Bertie, and a number of classic television commercials. Early and personal life Freberg was born Stanley Friberg on August 7, 1926 in Pasadena, California, the son of Evelyn Dorothy (née Conner), a housewife, and Victor Richard Friberg (later Freberg), a Baptist minister. Freberg was of Swedish and Irish descent. He was drafted in the US Army from 1945 to 1947 where he served in Special Services attached to the Medical Corps aMcCornack General Hospitalin Pasadena, California. Freberg's work reflected both his gentle sensitivity (despite his liberal use of biting ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Steve Harrison (advertising)
Steve Harrison is a British copywriter, creative director and author. He has won more Cannes Lions awards than any other creative director. Career in Advertising Born in Blackpool, Steve Harrison completed a doctoral thesis on American Society, Cinema, and Television: 1950–1960 at the University of Manchester. At the age of 30, he traveled to London and secured a researcher position at Ogilvy & Mather. After 11 months, he was hired as a copywriter at Ogilvy and Mather Direct after their global vice chairman, Drayton Bird, noticed a report that Harrison had written. In 1989, he was made Head of Copy at the agency, and by 1997, he was European Creative Director. In 2001, Harrison founded Harrison Troughton Wunderman after the Wunderman owned agency Impiric purchased Harrison's Agency, HPT Brand Response. The agency went on to produce a number of campaigns for brands including Xerox, IBM, Microsoft, Vodafone, and Rolls-Royce. In 2006, Harrison became the first Creative Direct ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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