The Lloyd Thaxton Show
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Lloyd Thaxton (May 31, 1927 – October 5, 2008) was an American writer, television producer, director, and television host widely known for his syndicated pop music television program of the 1960s, ''The Lloyd Thaxton Show'', which began as a local Los Angeles program on KCOP in September 1961.


Life and career

The son of a newspaperman, Thaxton was born in Memphis, Tennessee. He grew up in Toledo, Ohio. On graduating from high school, Thaxton enlisted in the Navy, "barely hours" before he would have been drafted. After starting his radio career in Toledo, he moved to Los Angeles in 1957, becoming, in his words, a "freelance announcer" and host of the highly rated ''Leave It to Lloyd'' talk show on KHJ-TV. He casually coined the term "freelance announcer" since his work in
commercials A television advertisement (also called a television commercial, TV commercial, commercial, spot, television spot, TV spot, advert, television advert, TV advert, television ad, TV ad or simply an ad) is a span of television programming produce ...
was most active toward the end of the era of live television; Thaxton would go from venue to venue performing the commercials live, since videotape was not in wide use then. Many of his commercials for KHJ and
KNXT KNXT may refer to: * KNXT-LD, a television station (channel 53) licensed to Bakersfield, California * KNXT, the call sign of KCBS-TV KCBS-TV (channel 2) is a television station in Los Angeles, California, United States, serving as the West ...
were for the now-defunct Southern California discount chain,
White Front White Front was a chain of discount department stores in California and the western United States from 1959 through the mid-1970s. The stores were noted for the architecture of their store fronts which was an enormous, sweeping archway with the st ...
. His career at KCOP began in 1958 both as a commercial announcer and as announcer for ''The June Levant Show,'' an afternoon talk show starring the wife of celebrated pianist Oscar Levant. This led to his own afternoon show, ''Lloyd Thaxton's Record Shop,'' in 1959. The program attracted quite a number of big-name guests, some of whom stopped by to promote their latest
record A record, recording or records may refer to: An item or collection of data Computing * Record (computer science), a data structure ** Record, or row (database), a set of fields in a database related to one entity ** Boot sector or boot record, ...
and many of whom simply stopped by for the chance to chat with Thaxton. Among those early guests were Fred Astaire,
Jerry Lewis Jerry Lewis (born Joseph Levitch; March 16, 1926 – August 20, 2017) was an American comedian, actor, singer, filmmaker and humanitarian. As his contributions to comedy and charity made him a global figure in popular culture, pop culture ...
,
Johnny Green John Waldo Green (October 10, 1908 – May 15, 1989) was an American songwriter, composer, musical arranger, conductor and pianist. He was given the nickname "Beulah" by colleague Conrad Salinger. His most famous song was one of his earli ...
and Dimitri Tiomkin. In 1961 ''The Lloyd Thaxton Show'' (sometimes known as "The Lloyd Thaxton Hop") debuted on KCOP as an hour-long presentation from 5 to 6 p.m. The format, much along the lines of ''
American Bandstand ''American Bandstand'', abbreviated ''AB'', is an American music-performance and dance television program that aired in various versions from 1952 to 1989, and was hosted from 1956 until its final season by Dick Clark, who also served as the pro ...
,'' featured local high school students dancing on the soundstage to the latest records. The show was almost totally unscripted and spontaneous. Thaxton's description of the idea: "No one told me what I had to do. I was producing it myself. I was writing it myself." Thaxton frequently clowned around on stage to the music, lip-synching the vocals and accompanying the records on guitar or piano. One favorite recurring skit had the costumed Thaxton on his knees, impersonating painter Toulouse-Lautrec, while lip-synching a current song. He also occasionally "performed" on an odd contraption made from a tennis racket and a bow and arrow that roughly looked like a guitar and "play-synked" popular early-1960s instrumental tunes like "Scratchy" by
Travis Wammack Travis Wammack (born November 1946 in Walnut, Mississippi, United States) is an American rock and roll guitarist from Memphis, Tennessee. Described as an "instumental genius" and "a precursor to guitar-hero shreddding", he is known for his "mag ...
and various The Ventures and
Link Wray Fred Lincoln "Link" Wray Jr. (May 2, 1929 – November 5, 2005) was an American guitarist, songwriter, and vocalist who became popular in the late 1950s. ''Rolling Stone'' placed Wray at No. 45 of the 100 greatest guitarists of all time. In 2013 ...
guitar songs. ''The Lloyd Thaxton Show,'' with its mix of new music and comedy skits, immediately shot to Number One in the time period, with a viewership of at least 350,000 homes, including those on the
East Coast East Coast may refer to: Entertainment * East Coast hip hop, a subgenre of hip hop * East Coast (ASAP Ferg song), "East Coast" (ASAP Ferg song), 2017 * East Coast (Saves the Day song), "East Coast" (Saves the Day song), 2004 * East Coast FM, a ra ...
. Many leading rock 'n' roll acts of the time, like The Byrds, Sonny & Cher, The Kinks, The Bobby Fuller Four, The Challengers and others appeared on the program. Thaxton would end each show by saying, "I'm Lloyd Thaxton," followed by the teen audience shouting, "So what," whereupon the Bill Black Combo instrumental of the same name would play. Although some cities carried his show almost from its inception, like KPTV in Portland, Oregon, ''The Lloyd Thaxton Show'' went into national syndication in late 1964, quickly becoming the highest rated musical entertainment program in the US for the next eight years. Lloyd Thaxton is today known as the father of music videos. Thaxton's ventures into other television programs and facets of the entertainment industry earned him five
Emmy Award The Emmy Awards, or Emmys, are an extensive range of awards for artistic and technical merit for the American and international television industry. A number of annual Emmy Award ceremonies are held throughout the calendar year, each with the ...
s and 15 Emmy nominations. His face appeared at the top of the newly launched '' Tiger Beat'' magazine (then known as "Lloyd Thaxton's Tiger Beat"), for which he did a column. According to IMDB, Thaxton was a co-founder of Tiger Beat magazine. During the late 1960s Thaxton hosted two short-lived game shows for ABC: ''
Everybody's Talking ''Everybody's Talking'' is an American game show which aired on ABC from February 6 to December 29, 1967. Lloyd Thaxton was the host; Wink Martindale and Charlie O'Donnell were the announcers. Thaxton typically closed each episode by saying, "Ke ...
'' (1967) and '' Funny You Should Ask'' (1968–69). He also was a radio talk show host on KABC-790 in Los Angeles from 1972-74. His Sunday show received positive reviews from the critics. Moving behind the scenes, in 1977 he created the syndicated game show ''Pro-Fan,'' which he also announced. Charlie Jones hosted the series. He also served as producer and director of the weekly consumer advocate show '' Fight Back! With David Horowitz'' from 1976–92, as well as producer for NBC's '' The Today Show.'' In 2003 Thaxton and motivational speaker John Alston co-wrote the best-seller ''Stuff Happens (and then you fix it),'' published by Wiley & Sons. Thaxton met his second wife, Barbara Snyder Whitman, on the set of the NBC summer series ''Showcase '68.'' They were married August 11, 1969. They had no children but remained married until his death from
multiple myeloma Multiple myeloma (MM), also known as plasma cell myeloma and simply myeloma, is a cancer of plasma cells, a type of white blood cell that normally produces antibodies. Often, no symptoms are noticed initially. As it progresses, bone pain, an ...
in October 2008, which had been diagnosed in May of that year. He lived in Studio City, California, and was the head of his own entertainment firm, LT Productions, which is still active.


Legacy

His show was recalled in the lyrics of The Go-Go's song "Beatnik Beach," which appeared on the 1982 album '' Vacation'': "We'll lipsync a go-go / Like on the Lloyd Thaxton Show, yeah ...""Beatnik Beach" lyrics, posted on the "Lyrics 007" website
/ref> Thaxton was obliquely mentioned in a riff on the ''
Mystery Science Theater 3000 ''Mystery Science Theater 3000'' (abbreviated as ''MST3K'') is an American science fiction comedy film review television series created by Joel Hodgson. The show premiered on KTMA-TV (now WUCW) in Minneapolis, Minnesota, on November 24, 1988. ...
'' takeoff of the movie '' Monster A Go-Go.'' Clips from his show were used in the 1988 film The In Crowd.


References


External links

*
Los Angeles Times obitLloyd Thaxton's blog
{{DEFAULTSORT:Thaxton, Lloyd 1927 births 2008 deaths American entertainers United States Navy personnel of World War II Emmy Award winners Deaths from cancer in California Deaths from multiple myeloma People from Studio City, Los Angeles