Innovid is an
online advertising technology company that offers services used by advertisers and publishers for the distribution and management of digital ads. Originally launched as a video marketing platform, the company expanded its offering to include display and digital out-of-home when Herolens was acquired in 2019.
History
Innovid was founded in 2007 by Zvika Netter, Tal Chalozin, and Zack Zigdon. Prior to starting Innovid, Netter and Chalozin co-founded the tech hub and
nonprofit organization GarageGeeks where high-profile tech personalities from around the world came to speak about innovation, including
Sergey Brin,
Craig Mundie, and Wikipedia co-founder
Jimmy Wales
Jimmy Donal Wales (born August 7, 1966), also known on Wikipedia by the pseudonym Jimbo, is an American-British Internet entrepreneur, webmaster, and former financial trader. He is a co-founder of the online non-profit encyclopedia Wikipedi ...
.
In 2008, Innovid raised $3 million from
Genesis Partners in a Series A round.
As of 2015, the company had raised $52.6 million in six rounds of funding from investors including
Genesis Partners, NewSpring Capital,
Silicon Valley Bank, Cisco Investments, and
Sequoia Capital
Sequoia Capital is an American venture capital firm. The firm is headquartered in Menlo Park, California, and specializes in seed stage, early stage, and growth stage investments in private companies across technology sectors. , Sequoia's total a ...
.
In November 2017, the company announced a deal to acquire
Taykey
Innovid is an online advertising technology company that offers services used by advertisers and publishers for the distribution and management of digital ads. Originally launched as a video marketing platform, the company expanded its offering to ...
, a
Tel Aviv-based company focusing on real-time, automatic ad targeting software.
In January 2019, Innovid secured $30 million in pre-IPO funding from Goldman Sachs to further its interests in the
connected TV sector.
In September 2019, Innovid acquired the display advertising software company Herolens, based in Latin America. Herolens continued to operate its Buenos Aires office, which became the headquarters for Innovid's Latin American business.
In February 2022, Innovid announced that it would acquire TVSquared for $160 million.
Corporate affairs
Leadership
Innovid is managed by CEO Zvika Netter. Other key executives are:
* Tal Chalozin, CTO
* Zack Zigdon, MD International
* Guy Kuperman, CSO
* Ken Markus, CCO
Partnerships
Innovid is an open-platform and has established several partnerships with third-party vendors, media companies, agencies, and publishers.
Innovid partnered with
Roku to deliver personalized, targeted, and interactive video ads via Roku apps and allow viewers to easily subscribe to specific channels with a click of the remote.
In February 2016, Innovid announced a partnership with
Snapchat
Snapchat is an American multimedia instant messaging app and service developed by Snap Inc., originally Snapchat Inc. One of the principal features of Snapchat is that pictures and messages are usually only available for a short time before the ...
, to provide advertisers with detailed analytics about ad campaigns. Two months later, Innovid rolled out an integration with
Facebook and
Instagram
Instagram is a photo and video sharing social networking service owned by American company Meta Platforms. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can ...
, to help marketers deliver interactive video ads to both platforms while tracking analytics. In June 2016, Innovid also teamed up with
Twitter to give advertisers access to more data about Twitter video ad campaigns. In December 2016, Innovid partnered with marketing clouds
Oracle
An oracle is a person or agency considered to provide wise and insightful counsel or prophetic predictions, most notably including precognition of the future, inspired by deities. As such, it is a form of divination.
Description
The word '' ...
,
Adobe
Adobe ( ; ) is a building material made from earth and organic materials. is Spanish for ''mudbrick''. In some English-speaking regions of Spanish heritage, such as the Southwestern United States, the term is used to refer to any kind of e ...
, and
IBM, enabling marketers for the first time to include video throughout the
customer journey.
MODI Media, the advanced TV arm of
GroupM
WPP plc is a British multinational communications, advertising, public relations, technology, and commerce holding company headquartered in London, England. It was the world's largest advertising company, as of 2019. WPP plc owns many compan ...
and the largest advertising media company in the world, recognized Innovid’s strong focus on the connected TV/ OTT market and began collaborating with the company to power all of MODI Media’s OTT video delivery and analytics.
In September 2019, Innovid and Roku announced that they were partnering on advertising measurement tools that would report across over-the-top (OTT) and traditional TV. Innovid's connected TV data would be matched with Roku's
automatic content recognition (ACR) data to measure daily reach, frequency, and demographics.
Awards
# 2009 Tech Pioneers Who Will Change Your Life: Zvika Netter
# 2010
World Economic Forum Tech Pioneers: Tal Chalozin
# 2011 Streaming Media 100 Companies That Matter Most in Online Video
# 2012 Digiday Video Awards Best Video Technology Innovation
# 2014 Digiday Video Awards Best In-Stream Video Ad
# 2014
Interactive Advertising Bureau MIXX IAB Rising Stars Digital Video Ad Gold Winner
# 2015 Crain’s Best Places to Work in NYC
# 2015
Interactive Advertising Bureau MIXX IAB Rising Stars Digital Video Ad Gold Winner
# 2015
AdAge
An adage (; Latin: adagium) is a memorable and usually philosophical aphorism that communicates an important truth derived from experience, custom, or both, and that many people consider true and credible because of its longeval tradition, i.e. ...
's Best Places to Work
# 2016
Inc. Magazine
''Inc.'' is an American business magazine founded in 1979 and based in New York City. The magazine publishes six issues per year, along with surrounding online and social media content. The magazine also produces several live and virtual events y ...
's Best Workplaces
# 2016
Multichannel News
''Multichannel News'' is a magazine and website published by Future US that covers multichannel television and communications providers, such as cable operators, satellite television
Satellite television is a service that delivers television ...
' 40 Under 40
# 2016 Stevie Award Winner for Women in Business: Beth-Ann Eason
# 2016
Interactive Advertising Bureau MIXX IAB Award: Best Interactive Video Ad
# 2016
Crain Communications Best Places To Work in New York City
# 2016
Los Angeles Business Journal Best Places To Work in Los Angeles
#2018 Drum Digital Trading Award for Best Creative Optimization
Patents US Patent No. 8745657
Inserting interactive objects into video content
External links
Official website
References
{{reflist, 30em
Marketing companies established in 2007
American companies established in 2007
2007 establishments in New York City
Companies based in New York City
Digital marketing companies of the United States