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GroupM
WPP plc is a British multinational communications, advertising, public relations, technology, and commerce holding company headquartered in London, England. It was the world's largest advertising company, as of 2019. WPP plc owns many companies, which includes advertising, public relations, media, and market research networks such as AKQA, BCW, CMI Media Group, Essence Global, Finsbury, Grey, Hill+Knowlton Strategies, Mindshare, Ogilvy, Wavemaker, Wunderman Thompson, and VMLY&R. It is one of the "Big Four" agency companies, alongside Publicis, Interpublic Group of Companies, and Omnicom. WPP has a primary listing on the London Stock Exchange, and is a constituent of the FTSE 100 Index. On 14 April 2018, Martin Sorrell retired 33 years after founding the company. Roberto Quarta is chairman. Mark Read is CEO. History The company was founded as Wire and Plastic Products plc to manufacture wire shopping baskets in 1971. In 1985 Martin Sorrell and Preston Rabl, sear ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Essence Global
Essence is a global data and measurement-driven full service agency. The agency has 20 offices in 12 countries and a staff of approximately 1,900. Essence manages over $4B in annualized media spend globally, with clients such as Google, The Financial Times, Target, NBCUniversal, BP, FrieslandCampina, L’Oreal and Tesco Mobile. In 2015 Essence became majority owned by WPP, and a part of GroupM, the WPP media investment management operation. Essence specializes in strategy, digital marketing, digital creative, media planning and buying, mobile advertising and analytics. Kyoko Matsushita has taken over from Christian Juhl as CEO from 1 October 2019, Juhl has moved to be CEO of GroupM. Corporate history Essence was founded by Matt Isaacs, Andrew Shebbeare and Andy Bonsall who previously worked together at Accucard, a credit-card company backed by LloydsTSB, where they developed an in-house digital marketing arm called Creative Services. In 2005 they created their own digital agen ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
MEC (media Agency)
Wavemaker (previously MEC and Maxus) is the second largest media agency network in the world , with domestic and international clients such as Vodafone, L'Oréal, IKEA, Paramount Pictures, Chanel, GE, Xerox, Colgate-Palmolive, Chevron, Beiersdorf, Tiffany, Huawei, and Mondelēz International. Wavemaker has global billings of over US$38 billion and it is part of GroupM and WPP plc. Corporate history Previously known as MEC the agency was launched in January 2002 following WPP's acquisition of CIA's parent company, Tempus Group. The global media agency network was formed through the merger of The Media Edge and CIA, bringing together CIA's 57 offices across 28 countries and The Media Edge's 103 offices 78 countries to form one global group. In 2010, the agency officially changed its name from Mediaedge:cia to MEC, something it has informally been referred to for years. In October 2015, MEC was named an "Agency of the Year" finalist among large agencies in the 2015 iMedia Agency Aw ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Wavemaker (media Agency)
Wavemaker (previously MEC and Maxus) is the second largest media agency network in the world , with domestic and international clients such as Vodafone, L'Oréal, IKEA, Paramount Pictures, Chanel, GE, Xerox, Colgate-Palmolive, Chevron, Beiersdorf, Tiffany, Huawei, and Mondelēz International. Wavemaker has global billings of over US$38 billion and it is part of GroupM and WPP plc. Corporate history Previously known as MEC the agency was launched in January 2002 following WPP's acquisition of CIA's parent company, Tempus Group. The global media agency network was formed through the merger of The Media Edge and CIA, bringing together CIA's 57 offices across 28 countries and The Media Edge's 103 offices 78 countries to form one global group. In 2010, the agency officially changed its name from Mediaedge:cia to MEC, something it has informally been referred to for years. In October 2015, MEC was named an "Agency of the Year" finalist among large agencies in the 2015 iMedia Agency ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mindshare (firm)
Mindshare is a global media and marketing services company formed in 1997. As one of the world's largest media agencies, Mindshare is responsible for a large majority of GroupM/ WPP's global marketing billings and campaigns. Mindshare's achievements include the ''Dove Natural Women'' & '' Snapchat Hack'' campaigns, the first Global Media Agency to gain accredited ''Actions on Google'' channel partners status, and many others that have won global awards. History The company was created by the merger of the media operations of JWT and Ogilvy & Mather, then the two big full service advertising agencies within WPP Group. The launch team comprised Mandy Pooler and Nick Emery from O&M and Ron de Pear and James Walker from JWT. Initially the business faced strong opposition to the merger from the American agency parent GroupM. The Mindshare global network consists of approximately 10,000 employees across 115 offices in 82 countries throughout North America, Latin America, Europe ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Public Limited Company
A public limited company (legally abbreviated to PLC or plc) is a type of public company under United Kingdom company law, some Commonwealth of Nations, Commonwealth jurisdictions, and the Republic of Ireland. It is a limited liability company whose shares may be freely sold and traded to the public (although a PLC may also be privately held, often by another PLC), with a minimum share capital of £50,000 and usually with the letters PLC after its name. Similar companies in the United States are called Public company, ''publicly traded companies''. Public limited companies will also have a separate legal identity. A PLC can be either an unlisted or listed company on the stock exchanges. In the United Kingdom, a public limited company usually must include the words "public limited company" or the abbreviation "PLC" or "plc" at the end and as part of the legal company name. Welsh companies may instead choose to end their names with , an abbreviation for '. However, some public l ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Multinational Corporation
A multinational company (MNC), also referred to as a multinational enterprise (MNE), a transnational enterprise (TNE), a transnational corporation (TNC), an international corporation or a stateless corporation with subtle but contrasting senses, is a corporate organization that owns and controls the production of goods or services in at least one country other than its home country. Control is considered an important aspect of an MNC, to distinguish it from international portfolio investment organizations, such as some international mutual funds that invest in corporations abroad simply to diversify financial risks. Black's Law Dictionary suggests that a company or group should be considered a multinational corporation "if it derives 25% or more of its revenue from out-of-home-country operations". Most of the largest and most influential companies of the modern age are publicly traded multinational corporations, including '' Forbes Global 2000'' companies. History Colonialism Th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Communications
Communication (from la, communicare, meaning "to share" or "to be in relation with") is usually defined as the transmission of information. The term may also refer to the message communicated through such transmissions or the field of inquiry studying them. There are many disagreements about its precise definition. John Peters argues that the difficulty of defining communication emerges from the fact that communication is both a universal phenomenon and a specific discipline of institutional academic study. One definitional strategy involves limiting what can be included in the category of communication (for example, requiring a "conscious intent" to persuade). By this logic, one possible definition of communication is the act of developing meaning among entities or groups through the use of sufficiently mutually understood signs, symbols, and semiotic conventions. An important distinction is between verbal communication, which happens through the use of a language, and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Agency
An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent of the client; it may be an internal department or agency that provides an outside point of view to the effort of selling the client's products or services, or an outside firm. An agency can also handle overall marketing and branding strategies promotions for its clients, which may include sales as well. Typical ad agency clients include businesses and corporations, non-profit organizations and private agencies. Agencies may be hired to produce television advertisements, radio advertisements, online advertising, out-of-home advertising, mobile marketing, and AR advertising, as part of an advertising campaign. History The first acknowledged advertising agency was William Taylor in 1786. Another early agency, started by J ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Market Research
Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness. Market research helps to identify and analyze the needs of the market, the market size and the competition. Its techniques encompass both qualitative techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative techniques such as customer surveys, and analysis of secondary data. It includes social and opinion research, and is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making. Market research, marketing research, and marketing are a sequence of business activities; sometimes these are handled informally. The field of ''marketing researc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Public Relations
Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. Public relations and publicity differ in that PR is controlled internally, whereas publicity is not controlled and contributed by external parties. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The exposure mostly is media-based. This differentiates it from advertising as a form of marketing communications. Public relations aims to create or obtain coverage for clients for free, also known as earned media, rather than paying for marketing or advertising also known as paid media. But in the early 21st century, advertising is also a part of broader PR activities. An example of good public relations would be ge ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Young & Rubicam
VMLY&R is an American marketing and Marketing communications, communications company specializing in advertising, Digital media, digital and social media, sales promotion, direct marketing and brand identity consulting, formed from the merger of VML, founded in 1992, and Young & Rubicam, founded in 1923. It is a subsidiary of WPP plc multinational advertising and public relations holding company. VMLY&R employs more than 7,000 employees in over 75 offices worldwide with principal offices in Kansas City, New York, London, São Paulo, Shanghai, Singapore, and Sydney. In October 2018, the Sudler network combined with VMLY&R, creating VMLY&R Health. In early 2020, Medical, Marketing and Media (MM&M) magazine ranked VMLY&R as No. 18 for North American revenue of healthcare marketing agencies. Jon Cook is CEO, Eric Campbell is global president, Debbi Vandeven is global chief creative officer, and Beth Wade is global chief marketing officer of VMLY&R. History Y&R In 1923, John Orr Y ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Finsbury (public Relations)
Finsbury is a public relations company based in London and New York that specialises in financial services clients. It is a subsidiary of British advertising and media conglomerate WPP plc. History Finsbury was founded by Roland Rudd in 1994 as Finsbury. In 2001, the firm was sold to WPP in a deal that the ''Financial Times'' estimated earned Rudd £40 million. Rudd remained chairman of the company. In 2011, Finsbury merged with Robinson Lerer & Montgomery of New York. Rudd continued as chairman and Walter G. Montgomery became chief executive officer of the enlarged firm. Montgomery retired as chief executive officer in 2014 but remains a partner in the firm. In 2014, RLM Finsbury rebranded as just Finsbury which the firm felt would underline its global ambitions. In 2021, Finsbury completed a merger and management buy-in of Finsbury, The Glover Park Group and Hering Schuppener to form Finsbury Glover Hering (FGH). WPP remains the majority owner of the group. The company pro ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
