In
entertainment
Entertainment is a form of activity that holds the attention and interest of an audience or gives pleasure and delight. It can be an idea or a task, but is more likely to be one of the activities or events that have developed over thousa ...
, a tagline (alternatively spelled tag line) is a short text which serves to clarify a thought for, or is designed with a form of,
dramatic effect. Many
tagline slogans are
reiterated phrase
In syntax and grammar, a phrase is a group of words or singular word acting as a grammatical unit. For instance, the English expression "the very happy squirrel" is a noun phrase which contains the adjective phrase "very happy". Phrases can consi ...
s
associated with an
individual
An individual is that which exists as a distinct entity. Individuality (or self-hood) is the state or quality of being an individual; particularly (in the case of humans) of being a person unique from other people and possessing one's own Maslow ...
,
social group
In the social sciences, a social group can be defined as two or more people who interact with one another, share similar characteristics, and collectively have a sense of unity. Regardless, social groups come in a myriad of sizes and varieties ...
, or
product
Product may refer to:
Business
* Product (business), an item that serves as a solution to a specific consumer problem.
* Product (project management), a deliverable or set of deliverables that contribute to a business solution
Mathematics
* Produ ...
. As a variant of a
branding slogan, taglines can be used in
marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...
materials and
advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...
.
The
idea
In common usage and in philosophy, ideas are the results of thought. Also in philosophy, ideas can also be mental representational images of some object. Many philosophers have considered ideas to be a fundamental ontological category of being ...
behind the
concept
Concepts are defined as abstract ideas. They are understood to be the fundamental building blocks of the concept behind principles, thoughts and beliefs.
They play an important role in all aspects of cognition. As such, concepts are studied by s ...
is to create a memorable
dramatic phrase that will sum up the
tone and
premise
A premise or premiss is a true or false statement that helps form the body of an argument, which logically leads to a true or false conclusion. A premise makes a declarative statement about its subject matter which enables a reader to either agre ...
of an
audio/visual product, or to
reinforce and strengthen the audience's
memory
Memory is the faculty of the mind by which data or information is encoded, stored, and retrieved when needed. It is the retention of information over time for the purpose of influencing future action. If past events could not be remembered, ...
of a
literary product. Some taglines are successful enough to warrant inclusion in
popular culture
Popular culture (also called mass culture or pop culture) is generally recognized by members of a society as a set of practices, beliefs, artistic output (also known as, popular art or mass art) and objects that are dominant or prevalent in a ...
. Consulting companies which specialize in creating taglines may be hired to create a tagline for a brand or product.
Nomenclature
''Tagline'', ''tag line'', and ''tag'' are American terms. In the U.K. they are called ''end lines'', ''endlines'', or ''straplines''. In Belgium they are called ''baselines''. In France they are ''signatures''. In Germany they are ''claims''. In the Netherlands and Italy, they are ''pay offs'' or ''pay-off''.
Organizational usage
Referral networking organizations may encourage taglines to be used as the conclusion to an introduction by each attendee. The purpose would be to make the introduction and that speaker more memorable in the minds of the other attendees after the meeting is over. Other terms for taglines are "memory hooks" (used by BNI®) and "USP" or "Unique Selling Proposition" which is a more commonly known term.
Difference from headlines
The tagline is sometimes confused with a headline because information is only presented with the one or the other. Essentially the headline is linked to the information; Once the information changes, the headline is abandoned in favor of a new one. The tagline is related to the entertainment piece and can, therefore, appear on all the information of that product or manufacturer. It is linked to the piece and not to the concept of a specific event. If the sentence is presented next to a logo, as an integral part, it is likely to be a tagline.
Function
A tagline is sometimes used as a supplementary expression in promoting a motion picture or television program. It is an explanatory subtitle, in addition to the actual title, on posters or the CD/DVD packaging of videos and music. Taglines can have an enticing effect and are therefore an important aspect in the marketing of films and television programs. Increasingly also found in the advertising world, taglines are a form of advertising slogan. A tagline for the movie series Star Wars, for example:
: ''Tagline'': "A long time ago, in a galaxy far, far away..." – ''
Star Wars
''Star Wars'' is an American epic film, epic space opera multimedia franchise created by George Lucas, which began with the Star Wars (film), eponymous 1977 film and quickly became a worldwide popular culture, pop-culture Cultural impact of S ...
''
: ''Effect'': It was a long time ago in a far, far away galaxy ...
Examples
Film and television
* "
Garbo talks!" – ''
Anna Christie
''Anna Christie'' is a play in four acts by Eugene O'Neill. It made its Broadway debut at the Vanderbilt Theatre on November 2, 1921. O'Neill received the 1922 Pulitzer Prize for Drama for this work. According to historian Paul Avrich, the orig ...
''
* "Garbo laughs!" – ''
Ninotchka
''Ninotchka'' is a 1939 American romantic comedy film made for Metro-Goldwyn-Mayer by producer and director Ernst Lubitsch and starring Greta Garbo and Melvyn Douglas. It was written by Billy Wilder, Charles Brackett, and Walter Reisch, based o ...
''
* "Be afraid. Be very afraid." – ''
The Fly''
''
* "
In space, no one can hear you scream." – ''
Alien
Alien primarily refers to:
* Alien (law), a person in a country who is not a national of that country
** Enemy alien, the above in times of war
* Extraterrestrial life, life which does not originate from Earth
** Specifically, intelligent extrater ...
''
* "
Who you gonna call?." – ''
Ghostbusters
''Ghostbusters'' is a 1984 American Supernatural fiction, supernatural comedy film directed and produced by Ivan Reitman, and written by Dan Aykroyd and Harold Ramis. It stars Bill Murray, Aykroyd, and Ramis as Peter Venkman, Ray Stantz, and ...
''
* "There can be only one." – ''
Highlander''
* "One ring to rule them all." – ''
The Lord of the Rings
''The Lord of the Rings'' is an epic high-fantasy novel by English author and scholar J. R. R. Tolkien. Set in Middle-earth, intended to be Earth at some time in the distant past, the story began as a sequel to Tolkien's 1937 children's boo ...
''
* "
Love means never having to say you're sorry
"Love means never having to say you're sorry" is a catchphrase based on a line from the Erich Segal novel ''Love Story'' and was popularized by its 1970 film adaptation starring Ali MacGraw and Ryan O'Neal. The line is spoken twice in the film: ...
." – ''
Love Story''
* "
To boldly go where no man has gone before." – ''
Star Trek
''Star Trek'' is an American science fiction media franchise created by Gene Roddenberry, which began with the eponymous 1960s television series and quickly became a worldwide pop-culture phenomenon. The franchise has expanded into vari ...
''
* "The truth is out there." – ''
The X-Files
''The X-Files'' is an American science fiction on television, science fiction drama (film and television), drama television series created by Chris Carter (screenwriter), Chris Carter. The series revolves around Federal Bureau of Investigation ...
''
* "Just when you thought it was safe to go back in the water..." – ''
Jaws 2
''Jaws 2'' is a 1978 American thriller film directed by Jeannot Szwarc and co-written by Carl Gottlieb. It is the sequel to Steven Spielberg's ''Jaws'' (1975), and the second installment in the ''Jaws'' franchise. The film stars Roy Scheider as ...
''
* "Nothing on earth could come between them." – ''
Titanic
RMS ''Titanic'' was a British passenger liner, operated by the White Star Line, which sank in the North Atlantic Ocean on 15 April 1912 after striking an iceberg during her maiden voyage from Southampton, England, to New York City, United ...
''
* "Trapped in time. Surrounded by evil. Low on gas." – ''
Army of Darkness
''Army of Darkness'' is a 1992 American comedy horror film directed, co-written and co-edited by Sam Raimi, co-produced by Robert Tapert and Bruce Campbell and co-written by Ivan Raimi. Starring Campbell and Embeth Davidtz, it is the third i ...
''
* "Some houses are born bad." – ''
The Haunting''
* "It knows what scares you." – ''
Poltergeist
In ghostlore, a poltergeist ( or ; German for "rumbling ghost" or "noisy spirit") is a type of ghost or spirit that is responsible for physical disturbances, such as loud noises and objects being moved or destroyed. Most claims or fictional descr ...
''
* "We are not alone." – ''
Close Encounters of the Third Kind
''Close Encounters of the Third Kind'' is a 1977 American science fiction film written and directed by Steven Spielberg, starring Richard Dreyfuss, Melinda Dillon, Teri Garr, Bob Balaban, Cary Guffey, and François Truffaut. It tells the story ...
''
* "Gable's back and Garson's got him." – ''
Adventure
An adventure is an exciting experience or undertaking that is typically bold, sometimes risky. Adventures may be activities with danger such as traveling, exploring, skydiving, mountain climbing, scuba diving, river rafting, or other extreme spo ...
''
* "The first casualty of war is innocence." – ''
Platoon
A platoon is a military unit typically composed of two or more squads, sections, or patrols. Platoon organization varies depending on the country and the branch, but a platoon can be composed of 50 people, although specific platoons may range ...
''
* "Some people change your life forever." – ''
Carol''
* "Sometimes the most terrifying discovery is who you really are." – ''
Thelma
Thelma is a female given name. It was popularized by Victorian writer Marie Corelli who gave the name to the title character of her 1887 novel ''Thelma (novel), Thelma''. It may be related to a Greek word meaning "will, volition" see ''thelema''). ...
''
* "You'll believe a man can fly." – ''
Superman
Superman is a superhero who appears in American comic books published by DC Comics. The character was created by writer Jerry Siegel and artist Joe Shuster, and debuted in the comic book ''Action Comics'' #1 (cover-dated June 1938 and publi ...
''
* "Hell holds no surprises for them..." – ''
The Devils''
Video games
* "Finish the Fight." – ''
Halo 3
''Halo 3'' is a 2007 first-person shooter video game developed by Bungie for the Xbox 360 console. The third installment in the ''Halo'' franchise, the game concludes the story arc begun in 2001's '' Halo: Combat Evolved'' and continued in 2 ...
''
* "The gears of war are lubricated by the blood of soldiers" – ''
Gears of War
''Gears of War'' is a media franchise centered on a series of video games created by Epic Games, developed and managed by The Coalition, and owned and published by Xbox Game Studios. The franchise is best known for its third-person shooter vide ...
''
* "One giant step on mankind" – ''
Destroy All Humans!
''Destroy All Humans!'' is an open world action-adventure video game franchise that is designed as a parody of Cold War-era alien invasion films. '' Destroy All Humans!'' and '' Destroy All Humans! 2'' are available for the PlayStation 2 and Xbo ...
''
* "Sinners welcome." – ''
Saints Row
''Saints Row'' is a series of action-adventure video games created by Volition and published by THQ and Deep Silver. The series follows the 3rd Street Saints, a fictional street gang originally operating out of the Saints Row district, hence ...
''
* "It's the Zombie Apocalypse. Bring friends." – ''
Left 4 Dead
''Left 4 Dead'' is a 2008 first-person shooter game developed by Valve South and published by Valve. It was originally released for Microsoft Windows and Xbox 360 in November 2008 and for Mac OS X in October 2010, and is the first title in the ...
''
* "Some mountains are scaled. Others are slain." – ''
Shadow of the Colossus
''Shadow of the Colossus'' is a 2005 action-adventure game developed by Japan Studio and Team Ico, and published by Sony Computer Entertainment for the PlayStation 2. It takes place in a fantasy setting and follows Wander, a young man who ente ...
''
* "Prepare to die" – ''
Dark Souls
is a series of action role-playing games created by Hidetaka Miyazaki of FromSoftware and published by Bandai Namco Entertainment. The series began with the release of ''Dark Souls'' (2011) and has seen two sequels, ''Dark Souls II'' (2014) a ...
''
*"Go beyond death" – ''
Dark Souls II
is a 2014 action role-playing game developed by FromSoftware and published by Bandai Namco Games. An entry in the ''Dark Souls'' series, it was released for Windows, PlayStation 3, and Xbox 360. Taking place in the kingdom of Drangleic, the gam ...
''
*"Only embers remain..." – ''
Dark Souls III
is a 2016 action role-playing game developed by FromSoftware and published by Bandai Namco Entertainment for PlayStation 4, Xbox One, and Windows. The third and final entry in the ''Dark Souls'' series, it is played in a Virtual camera system# ...
''
* "War. War never changes" – ''
Fallout
Nuclear fallout is the residual radioactive material propelled into the upper atmosphere following a nuclear blast, so called because it "falls out" of the sky after the explosion and the shock wave has passed. It commonly refers to the radioac ...
''
* "Go to Hell" – ''
Dante's Inferno
''Inferno'' (; Italian for "Hell") is the first part of Italian writer Dante Alighieri's 14th-century epic poem ''Divine Comedy''. It is followed by ''Purgatorio'' and '' Paradiso''. The ''Inferno'' describes Dante's journey through Hell, gui ...
''
*"Revenge solves everything" – ''
Dishonored
''Dishonored'' is a 2012 action-adventure game developed by Arkane Studios and published by Bethesda Softworks. Set in the fictional, plague-ridden industrial city of Dunwall, ''Dishonored'' follows the story of Corvo Attano, bodyguard to th ...
''
*"Lose your mind. Eat your crew." – ''
Sunless Sea
''Sunless Sea'' is a survival/exploration role-playing video game with roguelike elements developed by Failbetter Games. The game was released on 6 February 2015 for Windows and OS X following a successful Kickstarter campaign to crowdfund the ...
''
*"This world doesn’t need a hero, it needs a professional." – ''
The Witcher 3: Wild Hunt''
*"Good Night. Good Luck." – ''
Dying Light
''Dying Light'' is a 2015 survival horror video game developed by Techland and published by Warner Bros. Interactive Entertainment. The game's story follows an undercover agent named Kyle Crane who is sent to infiltrate a quarantine zone in a ...
''
*"And so the nightly hunt begins..." – ''
Bloodborne
is a 2015 action role-playing game developed by FromSoftware and published by Sony Computer Entertainment for the PlayStation 4. ''Bloodborne'' follows the player's character, a Hunter, through the decrepit Gothic, Victorian-era–inspired cit ...
''
*"Our story begins at the end of the world." – ''
Everybody's Gone to the Rapture
''Everybody's Gone to the Rapture'' is an adventure video game developed by The Chinese Room and published by Sony Computer Entertainment for the PlayStation 4. It is a story-based game, taking place in a small English village whose inhabitants ...
''
*"Prepare to drop" – ''
Halo 3: ODST''
*"Murder your maker." – ''
Prototype 2
''Prototype 2'' (stylized as '' ROTOTYPE2') is a 2012 open world action-adventure video game. Developed by Canadian studio Radical Entertainment and published by Activision, it is the sequel to 2009's '' Prototype''. The game was announced at th ...
''
*"Remember Reach" – ''
Halo: Reach''
*"'Dilemma' doesn't begin to describe it." – ''
Mass Effect
''Mass Effect'' is a military science fiction media franchise created by Casey Hudson, Drew Karpyshyn and Preston Watamaniuk. The franchise depicts a distant future where humanity and several alien civilizations have colonized the known univers ...
''
*"Run. Think. Shoot. Live." – ''
Half-Life
Half-life (symbol ) is the time required for a quantity (of substance) to reduce to half of its initial value. The term is commonly used in nuclear physics to describe how quickly unstable atoms undergo radioactive decay or how long stable ato ...
''
*"
John Romero
John is a common English name and surname:
* John (given name)
* John (surname)
John may also refer to:
New Testament
Works
* Gospel of John, a title often shortened to John
* First Epistle of John, often shortened to 1 John
* Second ...
's about to make you his bitch." – ''
Daikatana
''Daikatana'' is a 2000 first-person shooter game developed by Ion Storm. It was published by Eidos Interactive for Microsoft Windows and Kemco for Nintendo 64. Players control a swordsmaster who travels through various time periods in an effor ...
''
*"Everybody dies." – ''
DEFCON
The defense readiness condition (DEFCON) is an alert state used by the United States Armed Forces. (DEFCON is not mentioned in the 2010 and newer document)
The DEFCON system was developed by the Joint Chiefs of Staff (JCS) and unified and spe ...
''
*"Kill with skill." – ''
Bulletstorm
''Bulletstorm'' is a 2011 first-person shooter game developed by People Can Fly and Epic Games and published by Electronic Arts (EA). The video game is distinguished by its system of rewarding players with "skillpoints" for performing increasin ...
''
*"Bring us the girl, wipe away the debt." – ''
BioShock Infinite
''BioShock Infinite'' is a first-person shooter video game developed by Irrational Games and published by 2K Games. The third installment in the ''BioShock'' series, ''Infinite'' was released worldwide for the Windows, PlayStation 3, Xbox 360, ...
''
*"Welcome home." – ''
Fallout 4
''Fallout 4'' is a 2015 action role-playing game developed by Bethesda Game Studios and published by Bethesda Softworks. It is the fourth main game in the Fallout (series), ''Fallout'' series and was released worldwide on November 10, 2015, for P ...
''
*"Rise up" – ''
Street Fighter V
''Street Fighter V'' is a fighting game developed by Capcom and Dimps and published by Capcom for PlayStation 4 and Microsoft Windows, Windows in 2016. An Arcade game, arcade version exclusive to Japan was released by Taito in 2019.
Similar to th ...
''
*"Brothers to the end." – ''
Gears of War 3
''Gears of War 3'' is a third-person shooter video game developed by Epic Games and published by Xbox Game Studios, Microsoft Studios for the Xbox 360. It is the third installment of the Gears of War, ''Gears of War'' series. Originally due for re ...
''
*"Stand tall, and shake the Heavens!" – ''
Xenogears
''Xenogears'' is a 1998 role-playing video game developed and published by Square for the PlayStation video game console. It is the debut entry in the larger '' Xeno'' franchise. The gameplay of ''Xenogears'' revolves around navigating 3D enviro ...
''
*"Fear the Future" – ''
Metro 2033 Metro 2033 may refer to:
* ''Metro 2033'' (novel), a 2002 novel by Russian author Dmitry Glukhovsky
* ''Metro 2033'' (video game), a 2010 first-person shooter video game based on the novel
See also
* ''Metro'' (franchise), originating from t ...
''
*"Everything is true." – ''
The Secret World
''The Secret World'' is a massively multiplayer online role-playing video game set in a modern-day real world under attack from occult forces. Ragnar Tørnquist led development of the initial game for Funcom. ''The Secret World'' uses a subsc ...
''
*"Outlaws to the end." – ''
Red Dead Redemption
''Red Dead Redemption'' is a 2010 action-adventure game developed by Rockstar San Diego and published by Rockstar Games. A spiritual successor to 2004's ''Red Dead Revolver'', it is the second game in the ''Red Dead'' series. ''Red Dead Redempt ...
''
*"Let's challenge you to Play Better" – ''
PUBG
''PUBG: Battlegrounds'' (previously known as ''PlayerUnknown's Battlegrounds'') is a battle royale game developed by PUBG Studios and published by Krafton. The game, which was inspired by the Japanese film '' Battle Royale'' (2000), is based ...
''
*"Anton would not be pleased" - ''
Far Cry 6
''Far Cry 6'' is a 2021 first-person shooter game developed by Ubisoft Toronto and published by Ubisoft. It is the sixth main installment in the ''Far Cry'' series and the successor to 2018's ''Far Cry 5''. The game is set on the fictional Cari ...
''
Novels
* "Power is a dangerous game." – ''
Red Queen'' by
Victoria Aveyard
Victoria Aveyard (born July 27, 1990) is an American writer of young adult and fantasy fiction and screenplays. She is known for her fantasy novel '' Red Queen''. Aveyard wrote the novel a year after graduating from University of Southern Califor ...
* "Their dark and troubled loves could flourish only in secret." – ''
Women in the Shadows
''Women in the Shadows'' is a lesbian pulp fiction novel written in 1959 by Ann Bannon (pseudonym of Ann Weldy). It is the third in a series of pulp fiction novels that eventually came to be known as ''The Beebo Brinker Chronicles''. It was origi ...
'' by
Ann Bannon
* "A novel of love—lost and found." – ''Emmy & Oliver'' by
Robin Benway
Robin Benway is an author of young adult fiction from Orange County, USA, most known for her novel ''Far from the Tree'', which won the 2017 National Book Award for Young People's Literature.
Early life
She started her career in the publishing ...
* "Your next phone call could be your last." – ''Party Line'' by
A. Bates
* "Growing up is tough. Period." – ''
Are You There God? It's Me, Margaret.'' by
Judy Blume
Judith Blume ( née Sussman; born February 12, 1938) is an American writer of children's, young adult and adult fiction. Blume began writing in 1959 and has published more than 25 novels. Among her best-known works are '' Are You There God? It's ...
* "...the temperature at which books burn." – ''
Fahrenheit 451
''Fahrenheit 451'' is a 1953 dystopian novel by American writer Ray Bradbury. Often regarded as one of his best works, ''Fahrenheit 451'' presents an American society where books have been personified and outlawed and "firemen" burn any that ar ...
'' by
Ray Bradbury
Ray Douglas Bradbury (; August 22, 1920June 5, 2012) was an American author and screenwriter. One of the most celebrated 20th-century American writers, he worked in a variety of modes, including fantasy, science fiction, horror, mystery, and r ...
* "She had six husbands, money—and one lover too many." ''
The Long Goodbye'' by
Raymond Chandler
Raymond Thornton Chandler (July 23, 1888 – March 26, 1959) was an American-British novelist and screenwriter. In 1932, at the age of forty-four, Chandler became a detective fiction writer after losing his job as an oil company executive durin ...
* "Afraid to face life she risked a terrible death." – ''
Destination Unknown'' by
Agatha Christie
Dame Agatha Mary Clarissa Christie, Lady Mallowan, (; 15 September 1890 – 12 January 1976) was an English writer known for her 66 detective novels and 14 short story collections, particularly those revolving around fictiona ...
* "A breath-taking novel about the future evolution of man." – ''
Childhood's End
''Childhood's End'' is a 1953 science fiction novel by the British author Arthur C. Clarke. The story follows the peaceful alien invasionBooker & Thomas 2009, pp. 31–32. of Earth by the mysterious Overlords, whose arrival begins decade ...
'' by
Arthur C. Clarke
* "For the dead, war never ends." – ''Gemini Cell'' by
Myke Cole
Myke Cole is an American author of fantasy, science fiction
Science fiction (sometimes shortened to Sci-Fi or SF) is a genre of speculative fiction which typically deals with imaginative and futuristic concepts such as advanced science ...
* "There are two sides to every story." – ''
Gone Girl'' by
Gillian Flynn
Gillian Schieber Flynn (; born February 24, 1971) is an American author, screenwriter, and producer. She is known for writing the thriller and mystery novels, '' Sharp Objects'' (2006), '' Dark Places'' (2009), and '' Gone Girl'' (2012), which ar ...
* "A novel of an evil man...and a weak one...and their terrible bargain." – ''
Strangers on a Train'' by
Patricia Highsmith
Patricia Highsmith (January 19, 1921 – February 4, 1995) was an American novelist and short story writer widely known for her psychological thrillers, including her series of five novels featuring the character Tom Ripley.
She wrote 22 novel ...
* "A one-way ticket...to terror." – ''The Train'' by
Diane Hoh
* "A hard-boiled mystery story, tougher than a ten-minute egg." – ''The Double Take'' by
Roy Huggins
Roy Huggins (July 18, 1914 – April 3, 2002) was an American novelist and an influential writer/creator and producer of character-driven television series, including ''Maverick'', '' The Fugitive'', ''Hunter'', and ''The Rockford Files''. He ...
* "Would she learn the dead man's secret?" – ''
The Colorado Kid
''The Colorado Kid'' is a mystery novel by American writer Stephen King, published by the Hard Case Crime imprint in 2005. The book was initially issued in one paperback-only edition by the specialty crime and mystery publishing house. King's ...
'' by
Stephen King
Stephen Edwin King (born September 21, 1947) is an American author of horror, supernatural fiction, suspense, crime, science-fiction, and fantasy novels. Described as the "King of Horror", a play on his surname and a reference to his high s ...
* "One day with Bonny Lee was like a three-year lease on a harem." – ''
The Girl, the Gold Watch & Everything'' by
John D. MacDonald
* "One boy helps her remember. The other lets her forget." – ''
The Sky Is Everywhere
''The Sky Is Everywhere'' is a 2010 young adult fiction, young adult novel by Jandy Nelson as her debut novel. It tells the story of an American high school girl, Lennie Walker, struggling to cope with the sudden death of her older sister. Lenni ...
'' by
Jandy Nelson
Jandy Nelson (born 1965) is an American author of young adult fiction. Prior to her career as an author, Nelson worked for 13 years as a literary agent at Manus & Associates Literary Agency. She holds a BA from Cornell University as well as seve ...
* "Death came along for the ride." – ''Road to Nowhere'' by
Christopher Pike
* "Half Boy. Half God. All Hero." – ''
Percy Jackson and the Lightning Thief
''Percy Jackson & the Olympians: The Lightning Thief'' (also known as ''Percy Jackson and the Lightning Thief'') is a 2010 Action film, action fantasy film directed by Chris Columbus (filmmaker), Chris Columbus from a screenplay by Craig Titley, ...
'' by
Rick Riordan
Richard Russell Riordan Junior (; born June 5, 1964) is an American author, best known for writing the ''Percy Jackson & the Olympians'' series. Riordan's books have been translated into forty-two languages and sold more than thirty million co ...
* "One choice can transform you." – ''
Divergent'' by
Veronica Roth
Veronica Anne Roth (born August 19, 1988) is an American novelist and short story writer, known for her bestselling ''Divergent'' trilogy which has sold more than 35 million copies worldwide.
Personal life
Veronica Roth was born on August 19, ...
* "The shocking novel of the fight racket." – ''The Harder They Fall'' by
Budd Schulberg
Budd Schulberg (born Seymour Wilson Schulberg, March 27, 1914 – August 5, 2009) was an American screenwriter, television producer, novelist and sports writer. He was known for his novels '' What Makes Sammy Run?'' and ''The Harder They Fall;'' ...
* "That's when he always kills them." – ''First Date'' by
R. L. Stine
Robert Lawrence Stine (; born October 8, 1943), sometimes known as Jovial Bob Stine and Eric Affabee, is an American novelist, short story writer, television producer, screenwriter, and executive editor.
Stine has been referred to as the "St ...
* "Change begins with a whisper." – ''
The Help
''The Help'' is a historical fiction novel by American author Kathryn Stockett and published by Penguin Books in 2009. The story is about African Americans working in white households in Jackson, Mississippi, during the early 1960s.
A ''USA To ...
'' by
Kathryn Stockett
Kathryn Stockett is an American novelist. She is known for her 2009 debut novel, '' The Help'', which is about African-American maids working in white households in Jackson, Mississippi, during the 1960s.
Career
Stockett worked in magazine publ ...
* "A savage novel of crime and lust in a big city hotel." – ''A Swell-Looking Babe'' by
Jim Thompson
E-texts
Website
A website (also written as a web site) is a collection of web pages and related content that is identified by a common domain name and published on at least one web server. Examples of notable websites are Google Search, Google, Facebook, Amaz ...
s also often have taglines. The
Usenet
Usenet () is a worldwide distributed discussion system available on computers. It was developed from the general-purpose Unix-to-Unix Copy (UUCP) dial-up network architecture. Tom Truscott and Jim Ellis conceived the idea in 1979, and it was ...
use taglines as short description of a newsgroup. The term is used in computing to represent
aphorisms
An aphorism (from Ancient Greek, Greek ἀφορισμός: ''aphorismos'', denoting 'delimitation', 'distinction', and 'definition') is a concise, terse, laconic, or memorable expression of a general truth or principle. Aphorisms are often hand ...
,
maxim
Maxim or Maksim may refer to:
Entertainment
* ''Maxim'' (magazine), an international men's magazine
** ''Maxim'' (Australia), the Australian edition
** ''Maxim'' (India), the Indian edition
*Maxim Radio, ''Maxim'' magazine's radio channel on Sir ...
s,
graffiti
Graffiti (plural; singular ''graffiti'' or ''graffito'', the latter rarely used except in archeology) is art that is written, painted or drawn on a wall or other surface, usually without permission and within public view. Graffiti ranges from s ...
or other slogans.
In
electronic text
e-text (from "''electronic text''"; sometimes written as etext) is a general term for any document that is read in digital form, and especially a document that is mainly text. For example, a computer-based book of art with minimal text, or a set ...
s, a ''tag'' or ''tagline'' is short, concise sentences in a row that are used when sending
e-mail
Electronic mail (email or e-mail) is a method of exchanging messages ("mail") between people using electronic devices. Email was thus conceived as the electronic ( digital) version of, or counterpart to, mail, at a time when "mail" meant ...
instead of an
electronic signature
An electronic signature, or e-signature, is data that is logically associated with other data and which is used by the signatory to sign the associated data. This type of signature has the same legal standing as a handwritten signature as long as i ...
. The tagline is used in computing with the meaning of a "signature" to be affixed at the end of each message. In the late eighties and early nineties, when the amateur computer network
FidoNet began to flourish, the messages that were exchanged between users often had a tag-line, which was no longer than 79 characters, containing a brief phrase (often
witty or
humorous
Humour (Commonwealth English) or humor (American English) is the tendency of experiences to provoke laughter and provide amusement. The term derives from the humoral medicine of the ancient Greeks, which taught that the balance of fluids in th ...
).
See also
*
Byline
The byline (or by-line in British English) on a newspaper or magazine article gives the name of the writer of the article. Bylines are commonly placed between the headline and the text of the article, although some magazines (notably ''Reader's D ...
*
Catchphrase
A catchphrase (alternatively spelled catch phrase) is a phrase or expression recognized by its repeated utterance. Such phrases often originate in popular culture and in the arts, and typically spread through word of mouth and a variety of mass ...
*
Hook (music)
A hook is a musical idea, often a short riff, passage, or phrase, that is used in popular music to make a song appealing and to "catch the ear of the listener". The term generally applies to popular music, especially rock, R&B, hip hop, dance, a ...
*
Jingle
A jingle is a short song or tune used in advertising and for other commercial uses. Jingles are a form of sound branding. A jingle contains one or more hooks and meaning that explicitly promote the product or service being advertised, usually t ...
*
Slogan
A slogan is a memorable motto or phrase used in a clan, political slogan, political, Advertising slogan, commercial, religious, and other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the publi ...
*
Subliminal stimuli
Subliminal stimuli (; the prefix ' literally means "below" or "less than") are any sensory stimuli below an individual's threshold for conscious perception, in contrast to stimuli (above threshold). A 2012 review of functional magnetic resonance ...
*
Subtext
Subtext is any content of a creative work, which is not announced explicitly (by characters or author), but is implicit, or becomes something understood by the audience. Subtext has been used historically to imply controversial subjects without ...
*
Subtitle
*
Trope
Trope or tropes may refer to:
Arts, entertainment, and media
* Trope (cinema), a cinematic convention for conveying a concept
* Trope (literature), a figure of speech or common literary device
* Trope (music), any of a variety of different things ...
Notes
References
External links
A List of Famous Taglines taglinedb.com{{deadlink, date=May 2020
Film advertising material
Advertising slogans
Phrases