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The Special Broadcasting Service (SBS) is a hybrid-funded Australian
public service broadcaster Public broadcasting involves radio Radio is the technology of signaling and telecommunication, communicating using radio waves. Radio waves are electromagnetic waves of frequency between 30 hertz (Hz) and 300 gigahertz (GHz). They ...
. About 80 percent of funding for the company is derived from the Australian Government. SBS operates five TV channels (
SBS SBS may refer to: Banking *SBS Bank, New Zealand Broadcasting *SBS Broadcasting Group, Belgium, formerly many countries *Talpa TV, formerly SBS Broadcasting B.V., Netherlands **SBS6, Dutch television channel **SBS9, Dutch television channel *Spe ...
,
SBS Viceland SBS Viceland (stylised as SBS VICELAND) is an Australian free-to-air Free-to-air (FTA) services are television Television, sometimes shortened to TV or telly, is a telecommunication Media (communication), medium used for transmitt ...
,
SBS World Movies SBS World Movies is an Australian free-to-air Free-to-air (FTA) services are television Television (TV), sometimes shortened to tele or telly, is a telecommunication medium used for transmitting moving images in monochrome (black an ...
,
SBS Food SBS Food is an Australian free-to-air Free-to-air (FTA) services are television Television (TV), sometimes shortened to tele or telly, is a telecommunication medium used for transmitting moving images in monochrome (black and white) ...
and
NITV National Indigenous Television (NITV) is an Australian free-to-air television channel that broadcasts programming produced and presented largely by Aboriginal and Torres Strait Islander people. It includes the half-hourly nightly ''NITV News'' ...
) and seven radio networks (SBS Radios 1, 2 and 3, Arabic24, SBS Chill, SBS PopDesi and
SBS PopAsia ''SBS PopAsia'' is an Australian digital radio station that broadcasts 24/7 service, 24/7 Asian pop hits on digital radio, online and on mobile devices. It debuted on Television in Australia, Australian TV in late 2011 presenting back-to-back A ...
). SBS Online is home to SBS on Demand video streaming service. The stated purpose of SBS is "to provide multilingual and multicultural radio and television services that inform, educate and entertain all Australians and, in doing so, reflect Australia's multicultural society".SBS: Frequently Asked Questions
SBS Corporation, accessed 26 May 2007
SBS is one of five main
free-to-air Free-to-air (FTA) services are television Television, sometimes shortened to TV or telly, is a telecommunication Media (communication), medium used for transmitting moving images in grayscale, black-and-white or in color, and in two or 3 ...
networks in Australia.


History

As a result of extensive post-World War II immigration to Australia, the federal government began to consider the need for "ethnic broadcasting" – programming targeted at ethnic minorities and mostly delivered in languages other than English. Until 1970, radio stations were prevented by law from broadcasting in foreign languages for more than 2.5 hours per week. In June 1975, two "experimental" radio stations began broadcasting: 2EA in
Sydney Sydney ( ; Dharug The Darug or Dharug people are an Aboriginal Australian people, who share strong ties of kinship and, in Colonial Australia, pre-colonial times, survived as skilled hunters in family groups or clans, scattered througho ...

Sydney
and 3EA in
Melbourne Melbourne ( ) is the capital Capital most commonly refers to: * Capital letter Letter case (or just case) is the distinction between the letters that are in larger uppercase or capitals (or more formally ''majuscule'') and smaller ...

Melbourne
(EA stood for "Ethnic Australia"). In March 1976, the federal government established the Consultative Committee on Ethnic Broadcasting, followed by the National Ethnic Broadcasting Advisory Council in January 1977. Initially, it was considered feasible for ethnic broadcasting to be delivered by the
Australian Broadcasting Commission The Australian Broadcasting Corporation (ABC) is Australia's Public broadcasting, national broadcaster. It is principally funded by the direct grants from the Australian government, and is administered by a board appointed by the government ...
(ABC); however, this plan was abandoned in mid-1977.Brief History of SBS
, Multicultural Australia. Retrieved 8 April 2018.
In October 1977, the government announced the creation of SBS as a new independent
statutory authority A statutory authority is a body set up by law which is authorised to enact legislation on behalf of the relevant country or state. They are typically found in countries which are governed by a Westminster system, British style of parliamentar ...
for ethnic broadcasting. This was achieved by an amendment to the '' Broadcasting Act 1942''. SBS formally came into existence on 1 January 1978. The inaugural chairman of SBS was Grisha Sklovsky, and the inaugural executive director was Ronald Fowell. The service was initially a radio network, and had oversight only of the two existing stations 2EA and 3EA. It was always intended that it would be enlarged, but this process was controversial – the Federation of Australian Commercial Television Stations wanted the television functions to be controlled by the ABC. In March 1979, the government set up the Ethnic Television Review Panel, which recommended that SBS expand into television.
SBS TV SBS TV is a South Korean free-to-air television channel operated by Seoul Broadcasting System. The channel was launched on 9 December 1991. History SBS TV is South Korea's second commercial television station after MBC TV (South Korean TV ...
began test transmissions in April 1979 when it showed various foreign language programs on
ABV-2 ABV is the Australian Broadcasting Corporation The Australian Broadcasting Corporation (ABC) is Australia's national broadcaster. It is principally funded by the direct grants from the Australian government, and is administered by a boar ...
Melbourne and
ABN-2 ABN is the Australian Broadcasting Corporation The Australian Broadcasting Corporation (ABC) is Australia's national broadcaster. It is principally funded by the direct grants from the Australian government, and is administered by a boar ...
Sydney on Sunday mornings. Full-time transmission began at 6:30 pm on 24 October 1980 (
United Nations Day United Nations Day is an annual commemorative day, reflecting the official creation of the United Nations on 24 October 1945. In 1947, the United Nations General Assembly declared 24 October, the anniversary of the United Nations Charter, Charter ...
), as Channel 0/28. The first program shown was a documentary entitled ''Who Are We?'', which was hosted by veteran news presenter Peter Luck. At the time, SBS was broadcasting on
UHF Ultra high frequency (UHF) is the ITU 260px, ITU Monument, Bern The International Telecommunication Union is a specialized agency of the United Nations responsible for all matters related to information and communication technologies ...

UHF
Channel 28 and
VHF Very high frequency (VHF) is the ITU 260px, ITU Monument, Bern The International Telecommunication Union is a specialized agency of the United Nations responsible for all matters related to information and communication technologies ...
Channel 0 (pronounced as "oh" and not "zero"), with a planned discontinuation of the latter at some time in the future.
Bruce Gyngell Bruce Gyngell AO (8 July 1929 – 7 September 2000) was an Australian television executive, active for more than 40 years in both Australian and UK television. Although Gyngell began his career in radio, in the 1950s he stepped into the arena of e ...
, who introduced television to Australia in 1956, was given the task of introducing the first batch of programs on the new station. SBS programming content was initially imported from the countries-of-origin of Australia's major migrant communities and then subtitled in English.Hawkins, Gay (
University of New South Wales The University of New South Wales (UNSW), also known as UNSW Sydney, is a public In public relations Public relations (PR) is the practice of managing and disseminating information from an individual or an organization An or ...
) and Ien Ang (
University of Western Sydney Western Sydney University, formerly the University of Western Sydney, is an Australian multi-campus university in the Greater Western Sydney, Greater Western region of Sydney, Australia. The university in its current form was founded in 1989 as a ...
)
"Inventing SBS: Televising the Foreign,"
2007, ''ACH: The Journal of the History of Culture in Australia'', 26: 1-14, Taylor & Francis, Australia.
In October–November 1983, the service expanded into
Canberra Canberra ( ) is the capital city A capital or capital city is the holding primary status in a , , , , or other , usually as its seat of the government. A capital is typically a that physically encompasses the government's offices an ...

Canberra
,
Cooma Cooma is a town in the south of New South Wales New South Wales (abbreviated as NSW) is a state State may refer to: Arts, entertainment, and media Literature * ''State Magazine'', a monthly magazine published by the U.S. Department of ...
and
Goulburn Goulburn is a regional city in the Southern Tablelands of the Australian States and territories of Australia, state of New South Wales, approximately south-west of Sydney, and north-east of Canberra. It was proclaimed as Australia's first inl ...
. At the same time, changed its name to Network 0–28. Its new slogan was the long-running "Bringing the World Back Home". The network changed its name to SBS in February 1985 and began daytime transmissions. SBS expanded to
Brisbane Brisbane ( ) is the capital Capital most commonly refers to: * Capital letter Letter case (or just case) is the distinction between the letters that are in larger uppercase or capitals (or more formally ''majuscule'') and smaller low ...

Brisbane
,
Adelaide Adelaide ( ) is the capital city A capital or capital city is the municipality holding primary status in a Department (country subdivision), department, country, Constituent state, state, province, or other administrative region, usually ...

Adelaide
,
NewcastleNewcastle usually refers to either: *Newcastle upon Tyne Newcastle upon Tyne (, ), often simply Newcastle, is the most populous City status in the United Kingdom, city and metropolitan borough in North East England. It forms the Tyneside conurbati ...
,
Wollongong Wollongong ( ), informally referred to as "The Gong", is a city located in the Illawarra region of New South Wales, Australia. Wollongong lies on the narrow coastal strip between the Illawarra Escarpment and the Pacific Ocean, 68 kilometres (42 ...

Wollongong
and the
Gold Coast Gold Coast may refer to: Places Africa * Gold Coast (region), in West Africa, which was made up of the following colonies, before being established as the independent nation of Ghana: ** Portuguese Gold Coast (Portuguese, 1482–1642) ** Dutch Gol ...

Gold Coast
in June of that year. On 5 January 1986, SBS ceased broadcasting on the
VHF Very high frequency (VHF) is the ITU 260px, ITU Monument, Bern The International Telecommunication Union is a specialized agency of the United Nations responsible for all matters related to information and communication technologies ...
channel 0 frequency. Although many Australians at the time did not have UHF antennas, SBS's VHF licence had already been extended by a year at this stage and not all antennas had worked well with the low-frequency Channel 0 either. In August 1986, the government proposed legislation that would merge SBS into the
ABC ABC are the first three letters of the Latin script known as the alphabet. ABC or abc may also refer to: Arts, entertainment, and media Broadcasting * American Broadcasting Company, a commercial U.S. TV broadcaster ** Disney–ABC Television ...
. This was highly unpopular with ethnic-minority communities, leading the
Prime Minister of Australia The prime minister of Australia is the head of government The head of government is either the highest or second-highest official in the Executive (government), executive branch of a sovereign state, a federated state, or a self-governing ...
,
Bob Hawke Robert James Lee Hawke, (9 December 1929 – 16 May 2019) was an Australian politician who served as Prime Minister of Australia The prime minister of Australia is the head of government The head of government is either the hig ...

Bob Hawke
, to announce in 1987 that the proposed amalgamation would not proceed. The SBS Radio and Television Youth Orchestra was launched in 1988 with founding conductor Matthew Krel. Plans to introduce limited commercial-program sponsorship, as well as the establishment of SBS as an independent corporation with its own charter, were put in place in July 1989. '' Eat Carpet'', showcasing local and international short films, was also launched in 1989. The proclamation of the Special Broadcasting Service Act 1991 officially made SBS a corporation in 1991. Throughout the early 1990s,
SBS TV SBS TV is a South Korean free-to-air television channel operated by Seoul Broadcasting System. The channel was launched on 9 December 1991. History SBS TV is South Korea's second commercial television station after MBC TV (South Korean TV ...
coverage was expanded further to include new areas such as the
Latrobe Valley The Latrobe Valley is an inland geographical district and urban area of the Gippsland region in the state of Victoria (Australia), Victoria, Australia. The traditional owners are the Braiakaulung people, Brayakaulung of the Gunai language, Gun ...
,
Spencer Gulf The Spencer Gulf is the westernmost and larger of two large inlets (the other being Gulf St Vincent Gulf St Vincent, sometimes referred to as St Vincent Gulf, St Vincent's Gulf or Gulf of St Vincent, is the eastern of two large inlets of ...

Spencer Gulf
,
Darwin Darwin most often refers to: * Charles Darwin (1809–1882), English naturalist and writer, best known as the originator of the theory of biological evolution by natural selection * Darwin, Northern Territory, a capital city in Australia * Darwin ( ...
, northeast
Tasmania Tasmania (), abbreviated as TAS, is an island An island (or isle) is an isolated piece of habitat that is surrounded by a dramatically different habitat, such as water. Very small islands such as emergent land features on atol ...
,
Cairns Cairns (, ) is a city in Queensland Queensland ( ) is a state situated in northeastern Australia Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Austral ...

Cairns
and
Townsville Townsville is a city on the north-eastern coast of Queensland Queensland ( ) is a state situated in northeastern Australia Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the ...

Townsville
. In 1992, SBS's radio and television facilities were gradually moved to new headquarters in Artarmon,
New South Wales New South Wales (abbreviated as NSW) is a state State may refer to: Arts, entertainment, and media Literature * ''State Magazine'', a monthly magazine published by the U.S. Department of State * The State (newspaper), ''The State'' (newspape ...
, from their original studios at
Bondi Junction Bondi Junction is an eastern suburb of Sydney Sydney ( ; Dharug The Darug or Dharug people are an Aboriginal Australian people, who share strong ties of kinship and, in Colonial Australia, pre-colonial times, survived as skilled h ...
(radio) and
Milsons Point Milsons Point is a suburb The Swedish suburbs of Husby/Kista/Akalla are built according to the typical city planning of the Million Programme. A suburb (or suburban area or suburbia) is a mixed-use or residential area, existing either as ...
(television). The new building was officially opened on 10 November 1993 by the prime minister,
Paul Keating Paul John Keating (born 18 January 1944) is an Australian former politician who served as the 24th prime minister of Australia The prime minister of Australia is the head of government The head of government is either the highest or ...

Paul Keating
. A national radio network was launched in January 1994. The new service initially covered Brisbane,
Adelaide Adelaide ( ) is the capital city A capital or capital city is the municipality holding primary status in a Department (country subdivision), department, country, Constituent state, state, province, or other administrative region, usually ...

Adelaide
,
Perth Perth () is the list of Australian capital cities, capital and largest city of the Australian state of Western Australia (WA). It is Australia's list of cities in Australia by population, fourth-most populous city, with a population of 2.1 mi ...

Perth
and Darwin, while original stations 2EA and 3EA were renamed Radio Sydney and Radio Melbourne respectively. The new national service was launched on a separate frequency in Sydney and Melbourne in July of that year. Throughout 1996, radio services were expanded to cover
Hobart Hobart () is the capital Capital most commonly refers to: * Capital letter Letter case (or just case) is the distinction between the letters that are in larger uppercase or capitals (or more formally ''majuscule'') and smaller lowerc ...

Hobart
and
Canberra Canberra ( ) is the capital city A capital or capital city is the holding primary status in a , , , , or other , usually as its seat of the government. A capital is typically a that physically encompasses the government's offices an ...

Canberra
, while
SBS TV SBS TV is a South Korean free-to-air television channel operated by Seoul Broadcasting System. The channel was launched on 9 December 1991. History SBS TV is South Korea's second commercial television station after MBC TV (South Korean TV ...
's coverage was further expanded to include the
New South Wales North Coast New South Wales North Coast or NSW North Coast, an Interim Biogeographic Regionalisation for Australia, interim Australian bioregion, is located in New South Wales,
and
Albury Albury () is a major regional city in New South Wales, Australia. It is located on the Hume Highway and the northern side of the Murray River. Albury is the Local government in Australia, seat of local government for the council area which also ...
.
Comedy Central Comedy Central is an American basic cable Cable television Cable television is a system of delivering television programming to consumers via radio frequency (RF) signals transmitted through coaxial cables, or in more recent systems, l ...

Comedy Central
's ''
South Park ''South Park'' is an American animated sitcom An animated sitcom is a subgenre of the sitcom that is animation, animated instead of live action. History Early history ''The Flintstones'', which debuted in 1960, is considered the first e ...

South Park
'', SBS's most successful imported television series, was first aired in 1997. A time-delay system was installed for
South Australia South Australia (abbreviated as SA) is a States and territories of Australia, state in the southern central part of Australia. It covers some of the most arid parts of the country. With a total land area of , it is the fourth-largest of Austral ...

South Australia
in May 1999, shortly before the establishment of the Transmission Services division (intended to manage transmission and self-help services). A New Media division, responsible for the SBS website, was established at the start of 2000 in time for the first
webcast A webcast is a media presentation distributed over the Internet using streaming media Streaming media is multimedia Multimedia is a form of communication that combines different content forms such as text, audio, images, animations, or ...
of the
Australian Film Institute Awards The Australian Academy of Cinema and Television Arts Awards, known as the AACTA Awards, are presented annually by the Australian Academy of Cinema and Television Arts (AACTA). The awards recognise excellence in the cinema of Australia, film and ...
. Ratings continued to increase through 2000 to 2001 – increasing to an overall 5.2% average weekly audience share.SBS: History
SBS Corporation, accessed 26 May 2007
In April 2003, SBS Radio dropped four languages and added four others while increasing the broadcast hours for
Cantonese Cantonese ( zh, t=廣東話, s=广东话, first=t; Yale Yale University is a private Private or privates may refer to: Music * "In Private "In Private" was the third single in a row to be a charting success for United Kingdom, Brit ...

Cantonese
,
Mandarin Mandarin may refer to: * Mandarin (bureaucrat), a bureaucrat of Imperial China (the original meaning of the word) ** by extension, any senior government bureaucrat Language * Mandarin Chinese, branch of Chinese spoken in northern and southweste ...
, and
Arabic Arabic (, ' or , ' or ) is a Semitic language The Semitic languages are a branch of the Afroasiatic language family originating in the Middle East The Middle East is a list of transcontinental countries, transcontinental region ...

Arabic
. SBS broadcast the 2004 Athens Olympics in partnership with the
Seven Network The Seven Network (commonly known as Channel Seven or simply Seven) is a major Australian commercial free-to-air Television broadcasting in Australia, television network. It is owned by Seven West Media, Seven West Media Limited, and is one ...
. SBS broadcast
Euro 2008 The 2008 UEFA European Football Championship, commonly referred to as UEFA Euro 2008 or simply Euro 2008, was the 13th UEFA European Championship The UEFA European Football Championship, less formally the European Championship and informal ...

Euro 2008
in Austria and Switzerland.
Tagalog Tagalog may refer to: Language * Tagalog language Tagalog (, ; ) is an Austronesian languages, Austronesian language spoken as a first language by the ethnic Tagalog people, who make up a quarter of the population of the Philippines, and as a se ...
,
Vietnamese Vietnamese may refer to: * Something of, from, or related to Vietnam, a country in Southeast Asia ** A citizen of Vietnam. See Demographics of Vietnam. * Vietnamese people, or Kinh people, a Southeast Asian ethnic group native to Vietnam ** Oversea ...

Vietnamese
and
Arabic language Arabic (, ' or , ' or ) is a that first emerged in the 1st to 4th centuries CE.Semitic languages: an international handbook / edited by Stefan Weninger; in collaboration with Geoffrey Khan, Michael P. Streck, Janet C. E.Watson; Walter de G ...

Arabic language
broadcasts were added to SBS's ''WorldWatch'' television schedule in 2003. The Vietnamese community protested the Vietnamese-language service, which was just taken from
VTV4 ) , owner = Vietnam Television , country = Vietnam , area = InternationalVietnam , language = Vietnamese language, Vietnamese (most programmes)English language, English (some programmes)French language, Fre ...
,
Vietnam Vietnam ( vi, Việt Nam, ), officially the Socialist Republic of Vietnam,, group="n" is a country in Southeast Asia Southeast Asia, also spelled South East Asia and South-East Asia, and also known as Southeastern Asia or SEA, is the ...

Vietnam
's government-controlled national broadcaster. They found the portrayal of the communist and
Ho Chi Minh (; , ; : ; 19 May 1890 – 2 September 1969), born , also known as , , , Người cha dân tộc or simply ('Uncle', ), was a Vietnamese Vietnamese may refer to: * Something of, from, or related to Vietnam, a country in Southeas ...

Ho Chi Minh
offensive and stated that the program's lack of reporting on political arrests and religious oppression was also offensive, especially to those who had fled the country following the
Vietnam War {{Infobox military conflict , conflict = Vietnam War , partof = the Indochina Wars The Indochina Wars ( vi, Chiến tranh Đông Dương) were a series of wars fought in Southeast Asia Southeast Asia, also spelled ...
. This backlash prompted SBS to display disclaimers before all externally produced bulletins in order to distance it from the content. In May 2008, SBS unveiled a new-look logo as well as a new
backronym A backronym, or bacronym, is an acronym An acronym is a word In linguistics, a word of a spoken language can be defined as the smallest sequence of phonemes that can be uttered in isolation with semantic, objective or pragmatics, practical m ...
ic slogan: "Six Billion Stories and counting". On 8 May 2012, SBS received $158 million in government funding, of which $15 million would be used yearly, to fund the formation of a new free-to-air channel devoted to the indigenous peoples of Australia. which would replace the existing
National Indigenous Television National Indigenous Television (NITV) is an Australian free-to-air television channel that broadcasts programming produced and presented largely by Aboriginal and Torres Strait Islander people. It includes the half-hourly nightly ''NITV News'' ...
on 12 December 2012, with 90% of its staff transferring to this new channel. On 12 December 2012, NITV was re-launched as an SBS-operated
free-to-air Free-to-air (FTA) services are television Television, sometimes shortened to TV or telly, is a telecommunication Media (communication), medium used for transmitting moving images in grayscale, black-and-white or in color, and in two or 3 ...
channel, replacing SBS4. SBS is a supporter of
same-sex marriage Same-sex marriage, also known as gay marriage, is the marriage in Stockholm Marriage, also called matrimony or wedlock is a culturally and often legally recognized union between people called spouse A religious marriage. A spo ...
and pulled an anti-same-sex marriage advertisement ahead of its telecast of the
Sydney Gay and Lesbian Mardi Gras The Sydney Gay & Lesbian Mardi Gras, Sydney Mardi Gras, or Mardi Gras festival in Sydney, Australia, is attended by hundreds of thousands of people from around Australia and overseas. One of the List of largest LGBT events, largest such festivals ...
. Then managing director, Michael Ebeid, defended SBS's position on the issue. On 17 November 2015, the new food channel, SBS Food Network, was launched. On 17 November 2018, the channel became SBS Food. In June 2016, SBS announced that SBS 2 was set to be rebranded as
SBS Viceland SBS Viceland (stylised as SBS VICELAND) is an Australian free-to-air Free-to-air (FTA) services are television Television, sometimes shortened to TV or telly, is a telecommunication Media (communication), medium used for transmitt ...
with content from US-Canadian youth Vice Media from November 2016. On 1 July 2019, SBS relaunched their former pay-TV movie channel, World Movies as
SBS World Movies SBS World Movies is an Australian free-to-air Free-to-air (FTA) services are television Television (TV), sometimes shortened to tele or telly, is a telecommunication medium used for transmitting moving images in monochrome (black an ...
and it became a free-to-air channel.


Services


Television

Regardless of state or territory, SBS television services always use the callsign "SBS". On 14 December 2006, SBS announced its intention to change to
720p 720p (1280×720 px; also called HD ready or standard HD) is a progressive HDTV High-definition television (HD or HDTV) describes a television system providing a substantially higher image resolution Image resolution is the detail an image hold ...
as its
high-definition High definition or HD may refer to: Visual technologies *HD DVD, discontinued optical disc format *HD Photo, former name for the JPEG XR image file format *HDV, format for recording high-definition video onto magnetic tape *HiDef, 24 frames-per- ...
transmission standard for
SBS HD SBS is a national public In public relations Public relations (PR) is the practice of managing and disseminating information from an individual or an organization An organization, or organisation (English in the Commonwealth ...
. SBS had previously down converted its scheduled
SBS SBS may refer to: Banking *SBS Bank, New Zealand Broadcasting *SBS Broadcasting Group, Belgium, formerly many countries *Talpa TV, formerly SBS Broadcasting B.V., Netherlands **SBS6, Dutch television channel **SBS9, Dutch television channel *Spe ...
high-definition content to the
576p 576p is the shorthand name for a video display resolution. The ''p'' stands for progressive scan, i.e. non-Interlaced video, interlaced, the ''576'' for a vertical resolution of 576 pixels, usually with a horizontal resolution of 768 or 1024, depe ...
standard. On 5 June 2012, SBS upgraded its HD format from
720p 720p (1280×720 px; also called HD ready or standard HD) is a progressive HDTV High-definition television (HD or HDTV) describes a television system providing a substantially higher image resolution Image resolution is the detail an image hold ...
to
1080i 1080i (also known as Full HD or BT.709 Rec. 709, also known as Rec.709, BT.709, and ITU 709, is a standard developed by ITU-R The ITU Radiocommunication Sector (ITU-R) is one of the three sectors (divisions or units) of the International T ...
. On 1 June 2006, the SBS managing director,
Shaun Brown Shaun Brown is the former managing director of the Special Broadcasting Service (SBS) in Australia. He was appointed to the position on 14 February 2006 for four years. In 2008, the SBS Board extended his contract until July 2011. During his time ...
, announced the corporation's desire to initiate in-show commercial breaks, in the same manner as the commercial television networks. He said that the move would raise $10 million in the first year, as he believes that SBS's current strategy of showing ads between programs "is unpopular with viewers". "On average we lose more than half our audience during these breaks – this is 30 percent more than other broadcasters", claimed Brown upon announcing the new move. SBS's commercial breaks remained at their existing statutory limit of five minutes per hour, as opposed to the fifteen minutes per hour permitted on Australia's fully commercial stations. An individual break lasted between one and two minutes. A related change was the launch of a one-hour edition of ''
World News World news or international news or even foreign coverage is the news media The news media or news industry are forms of mass media Mass media refers to a diverse array of media Media may refer to: Physical means Communication ...
'', replacing the half-hour ''World News Australia'' and ''World Sport'' programs. In-show advertising commenced on 9 October 2006 during the broadcast of ''
MythBusters ''MythBusters'' is an Australian–American science entertainment television program, developed by Peter Rees and produced by Australia's Beyond Television Productions Beyond International Limited is an international television and distri ...

MythBusters
''. Former SBS television services are SBS Essential (LCN 31, sporting events, and other digital-only projects, when available) and
SBS World News Channel The SBS World News Channel was an Australia Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, ...
(LCN 32, foreign news service).


Subscription channels

In 1995, SBS launched a new division called SBS Subscription TV. In October 1995, the first subscription channel to launch was
World Movies SBS World Movies is an Australian free-to-air television channel showing World cinema, international movies. The channel features foreign language films, documentaries, independent and mainstream cinema and interviews with international movie ...
; the channel focuses on independent international films. It was closed on 31 January 2018 but relaunched on free-to-air television on 1 July 2019. In April 2010, SBS launched
Studio A studio is an artist An artist is a person engaged in an activity related to creating art Art is a diverse range of (products of) human activities involving creative imagination to express technical proficiency, beauty, emotional pow ...
(previously marketed at as STVDIO); that channel focused on arts programming such as classical and popular music, literature, film, visual arts and dance with documentaries and performances. However, Studio closed down on 27 March 2015 and was replaced by
Foxtel Arts Foxtel Arts was a subscription television Pay television, also known as subscription television, premium television or, when referring to an individual service, a premium channel, refers to subscription The subscription business model is ...
.


Radio

SBS Radio SBS Radio is a service provided by the Special Broadcasting Service The Special Broadcasting Service (SBS) is a hybrid-funded Australian public broadcasting, public service broadcaster. About 80 percent of funding for the company is derive ...
broadcasts in 74 languages in all Australian states, producing an estimated 13,500 hours of Australian programming for its two frequencies in Sydney and
Melbourne Melbourne ( ) is the capital Capital most commonly refers to: * Capital letter Letter case (or just case) is the distinction between the letters that are in larger uppercase or capitals (or more formally ''majuscule'') and smaller ...

Melbourne
as well as for its national network. Much like
SBS TV SBS TV is a South Korean free-to-air television channel operated by Seoul Broadcasting System. The channel was launched on 9 December 1991. History SBS TV is South Korea's second commercial television station after MBC TV (South Korean TV ...
, SBS radio receives funding from a mix of government grants, paid-for government information campaigns and commercial advertising.About SBS Radio
SBS Radio broadcast the
UEFA Euro 2008 The 2008 UEFA European Football Championship, commonly referred to as UEFA Euro 2008 or simply Euro 2008, was the 13th UEFA European Championship The UEFA European Football Championship, less formally the European Championship and informal ...
in Austria and Switzerland. Following "extensive community consultation" in 2003, SBS introduced a range of new programs, including services in
Malay Malay may refer to: Languages * Malay language or Bahasa Melayu, a major Austronesian language spoken in Indonesia, Malaysia, Brunei and Singapore ** History of the Malay language#Old Malay, the Malay language from the 4th to the 14th century ** ...
,
Somali Somali refers to an East African tribe (ethnic group) native to Somalia Somalia,; ar, الصومال, aṣ-Ṣūmāl officially the Federal Republic of Somalia, is a country in the Horn of Africa. It is bordered by Ethiopia to the west, D ...
and
Amharic Amharic ( or ; (Amharic: ), ', ) is an Ethiopian Semitic languages, Ethiopian Semitic language, which is a subgrouping within the Semitic languages, Semitic branch of the Afroasiatic languages. It is spoken as a first language by the Amhara pe ...
– in addition to the expansion of many existing programs. In April 2013, SBS rolled out a major overhaul of its radio
schedule A schedule or a timetable, as a basic time-management tool, consists of a list of times at which possible tasks, events, or actions are intended to take place, or of a sequence of events Time is the indefinite continued progress of e ...
. The last major review of the SBS Radio schedule had taken place in 1994, and since then Australia's demographics had changed significantly. With the new schedule SBS intends to better reflect Australia's ethnic composition. With the addition of six new languages:
Malayalam Malayalam (; , ) is a Dravidian language Dravidian languages (or sometimes Dravidic languages) are a family of languages In human society, family (from la, familia) is a group of people related either by consanguinity (by recogni ...

Malayalam
,
Dinka The Dinka people ( din, Jiɛ̈ɛ̈ŋ) are a Nilotic The Nilotic peoples are peoples indigenous to the Nile Valley who speak Nilotic languages. They inhabit South Sudan South Sudan (), officially known as the Republic of South Sudan, ...
,
Hmong Hmong may refer to: * Hmong people #REDIRECT Hmong people#REDIRECT Hmong people The Hmong people ( RPA: ''Hmoob'', Nyiakeng Puachue: "𞄀𞄩𞄰", Pahawh Hmong: "𖬌𖬣𖬵" ) are an ethnic group living mainly in southern China, Vietna ...
,
Pashto Pashto (,; / , ), sometimes spelled Pukhto or Pakhto, is an Eastern Iranian languages, Eastern Iranian language of the Indo-European languages, Indo-European family. It is known in Persian language, Persian literature as Afghani (, ). Spo ...
,
Swahili Swahili may refer to: * Swahili language, a Bantu language official in Kenya, Tanzania and Uganda and widely spoken in the African Great Lakes * Swahili people, an ethnic group in East Africa * Swahili culture, the culture of the Swahili people * Sw ...
and
Tigrinya Tigrinya (; also spelled Tigrigna) is a Semitic Semitic most commonly refers to the Semitic languages, a name used since the 1770s to refer to the language family currently present in West Asia, North and East Africa, and Malta. Semitic may ...
, SBS has brought the total number of languages from 68 to 74.New SBS Radio Schedule has launched
, accessed 14 September 2013
SBS Announces New Radio Schedule For 2013
, accessed 14 September 2013
SBS rolled out a trial of RDS (Radio Data System) in the Melbourne and Sydney broadcast areas in November 2012. Radio listeners can identify the SBS Radio service by the "SBSRadio" identifier and, if their radio permits, by RDS scrolling text on their FM-capable RDS radio. NOW and NEXT data was progressively added to all radio services in 2012 and 2013. This now/next data is displayed on FM RDS Radio (Melbourne/Sydney) and
DAB+ Digital Audio Broadcasting (DAB) is a digital radio Digital radio is the use of digital technology to transmit or receive across the radio spectrum. Digital transmission by radio waves includes digital broadcasting, and especially digital audi ...

DAB+
receptions areas for radios that can display metadata. NOW and NEXT Radio schedule is also displayed on free-to-air
Terrestrial Digital Television Digital television (DTV) is the transmission of television audiovisual signals using Digital signal, digital encoding, in contrast to the earlier analog television technology which used analog signals. At the time of its development it was cons ...
(DTV) program guides and on
TiVo TiVo ( ) is a digital video recorder A digital video recorder (DVR) is an electronic device that records video in a digital format to a disk drive, USB flash drive, SD memory card, SSD or other local or networked mass storage device. The term ...
and TBox where applicable. SBS rolled out the 14-day rolling radio schedule over DTV television in November 2012. A radio event (or program) can be viewed and booked/recorded to PVR or the listener reminded. The schedule adapts to daylight saving changes as required. Following the Language Services Review in 2021, SBS re-introduced a range of new and existing programs in revised languages in November 2022.


Other


On demand

SBS on Demand is a video on demand and catch up TV service run by SBS. In April 2016, SBS launched a video on demand application called "SBS On Demand VR" (later renamed "SBS VR").


Multilingual services

SBS has been providing multilingual services since 1975. Alongside news and radio, the SBS in-language units in both Sydney and Melbourne, provide a range of language services for medium to large organisations, private and government businesses. These include accredited translations, typesetting, voiceovers/re-narration, subtitling and video services in over 68 languages.


SBS independent

SBS independent (SBSi) was the primary production unit of SBS programming, which existed from August 1994 to December 2007. At the end of 2007, SBS independent was merged with the SBS Content and Online Division.


Youth orchestra

The SBS Youth Orchestra was an Australian premier youth orchestra, founded in 1988 by the now late Matthew Krel. It was disbanded in 2013.


SBS Sexuality

An online platform that celebrates "the diversity of sexuality in Australia and its multicultural communities".


Film distribution

SBS used to distribute films in the early 1990s. In 2014, SBS revived its film distribution division as SBS Movies, which then teamed up with SBS' home video distributor
Madman Entertainment Madman Entertainment Pty. Ltd. is an Australian distribution and rights management company, specialising in feature films, documentaries, television series and anime is hand-drawn and computer animation " technique Computer animation ...
. Both SBS and Madman released the 2016 American film '' Hell or High Water'' in Oceania.


Corporation


Board

;Chairman * Grisha Sklovsky (1978–1981) * Nicholas Shehadie, Sir Nicholas Shehadie (1981–1999) * Carla Zampatti (1999–2009) * Joseph Skrzynski (2009–2014) * Nihal Gupta (2014–2016) * Bulent Hass Dellal (2017–2020) * George Savvides (2020–present) ;Managing director *Ron Fowell (1978–1985) * Ron Brown (Australian public servant), Ron Brown (1985–1987) *Brian Johns (businessman), Brian Johns (1987–1992) *Malcolm Long (1993–1997) *Nigel Milan (1997–2005) *
Shaun Brown Shaun Brown is the former managing director of the Special Broadcasting Service (SBS) in Australia. He was appointed to the position on 14 February 2006 for four years. In 2008, the SBS Board extended his contract until July 2011. During his time ...
(2005–2011) * Michael Ebeid (2011–2018) * James Taylor (2018–present) ;Current board members *George Savvides *Sally Walker (academic), Sally Walker *Daryl Karp *William Lenehan *Dot West, Dorothy (Dot) West *Peeyush Gupta


See also

* Digital radio in Australia * List of programs broadcast by Special Broadcasting Service * SBS Sport


Notes


References


External links

*
SBS In Language Service
{{Authority control Special Broadcasting Service, Public television in Australia Multilingual broadcasters Mass media companies established in 1978 Television channels and stations established in 1978 1978 establishments in Australia Commonwealth Government agencies of Australia Publicly funded broadcasters