Snickers
   HOME

TheInfoList



OR:

Snickers is a
chocolate bar A chocolate bar (Commonwealth English) or candy bar (some dialects of American English) is a confection containing chocolate, which may also contain layerings or mixtures that include nuts, fruit, caramel, nougat, and wafers. A flat, easily brea ...
made by the American company
Mars, Incorporated Mars, Incorporated is an American multinational manufacturer of confectionery, pet food, and other food products and a provider of animal care services, with US$40 billion in annual sales in 2021. Mars was ranked as the fourth-largest priva ...
, consisting of
nougat Nougat ( , ; ; az, nuqa; fa, نوقا) is a family of confections made with sugar or honey, roasted nuts (almonds, walnuts, pistachios, hazelnuts, and macadamia nuts are common), whipped egg whites, and sometimes chopped candied fruit. The c ...
topped with
caramel Caramel ( or ) is an orange-brown confectionery product made by heating a range of sugars. It can be used as a flavoring in puddings and desserts, as a filling in bonbons, or as a topping for ice cream and custard. The process of caramelizatio ...
and
peanut The peanut (''Arachis hypogaea''), also known as the groundnut, goober (US), pindar (US) or monkey nut (UK), is a legume crop grown mainly for its edible Seed, seeds. It is widely grown in the tropics and subtropics, important to both small ...
s that is encased in
milk chocolate Milk chocolate is a solid chocolate confectionery containing cocoa, sugar and milk. Chocolate was originally sold and consumed as a beverage in pre-Columbian times, and upon its introduction to Western Europe. Major milk chocolate producers incl ...
. The annual global sales of Snickers was over $3 billion . In the United Kingdom, Snickers was sold under the brand name Marathon until 1990. A Marathon retro edition was sold exclusively at
Morrisons Wm Morrison Supermarkets, trading as Morrisons, is the fifth largest supermarket chain in the United Kingdom. As of 2021, the company had 497 supermarkets across England, Wales and Scotland, as well as one in Gibraltar. The company is headqua ...
for three months in 2020.


History

In 1930, Mars introduced Snickers, named after the favorite horse of the Mars family. The Snickers chocolate bar consists of
nougat Nougat ( , ; ; az, nuqa; fa, نوقا) is a family of confections made with sugar or honey, roasted nuts (almonds, walnuts, pistachios, hazelnuts, and macadamia nuts are common), whipped egg whites, and sometimes chopped candied fruit. The c ...
, peanuts, and
caramel Caramel ( or ) is an orange-brown confectionery product made by heating a range of sugars. It can be used as a flavoring in puddings and desserts, as a filling in bonbons, or as a topping for ice cream and custard. The process of caramelizatio ...
with a chocolate coating. The bar was marketed under the name "Marathon" in the UK and Ireland until 1990, when Mars decided to align the UK product with the global Snickers name (Mars had marketed and discontinued an unrelated bar named Marathon in the United States during the 1970s which was similar to the UK's
Curly Wurly Curly Wurly is a brand of chocolate bar manufactured by Cadbury UK and sold worldwide. It was launched in the UK in 1970. Its shape resembles three flattened, intertwined serpentine strings. The bar is made of chocolate-coated caramel. History T ...
). There are also several other Snickers products such as Snickers mini, dark chocolate, ice cream bars, Snickers with
almond The almond (''Prunus amygdalus'', syn. ''Prunus dulcis'') is a species of tree native to Iran and surrounding countries, including the Levant. The almond is also the name of the edible and widely cultivated seed of this tree. Within the genus ...
s, Snickers with hazelnuts, Snickers with pecans, Snickers peanut butter bars, Snickers protein and Snickers with Extra Caramel, as well as espresso, fiery, and sweet & salty versions.


Ingredients

The early (1939) ingredients list includes white sugar, sweet milk chocolate, corn syrup, peanuts, milk condensed with sugar, coconut oil, malted milk, whites of eggs and salt. By 2019, the ingredients for the original bar had been refined to milk chocolate (sugar, cocoa butter, chocolate, skim milk, lactose, milkfat, soy lecithin, artificial flavor), peanuts, corn syrup, sugar, palm oil, skim milk, lactose, salt, egg whites, artificial flavor.


Caloric value

The USDA lists the
caloric value Caloric is a brand of kitchen appliances, which dates back to 1903. History Caloric Corporation began as the Klein Stove Company in Philadelphia in 1890. The Caloric brand was introduced in 1903. It was reorganized in 1946 as the Caloric Stove C ...
of a 2-ounce (57 gram) Snickers bar as . As of 2018, the United Kingdom bar has a weight of , with 245 kcal,Snickers 48g - Nutrition
marsnutrition.co.uk
and the Canadian bar with 250 kcal.


Bar weight

Over the years, the bar weight has decreased: Before 2009, in the UK a single Snickers bar had a weight of . This weight was subsequently reduced to in 2009, and to in 2013. In the United States the listed weight in 2018 was 52.7 g. In Australia, Snickers bars were originally made locally and weighed , however in the late 2010s production moved to China and the bars were shrunk to . In 2022, production returned to Australia and bars further reduced in weight to .


Products containing Snickers

Containing approximately per bar, deep fried
chocolate Chocolate is a food made from roasted and ground cacao seed kernels that is available as a liquid, solid, or paste, either on its own or as a flavoring agent in other foods. Cacao has been consumed in some form since at least the Olmec civ ...
bars (including Snickers and
Mars bars Mars, commonly known as Mars bar, is the name of two varieties of chocolate bar produced by Mars, Incorporated. It was first manufactured in 1932 in Slough, England by Forrest Mars, Sr. The bar consists of caramel and nougat coated with milk c ...
) became a specialty in
fish and chips Fish and chips is a popular hot dish consisting of fried fish in crispy batter, served with chips. The dish originated in England, where these two components had been introduced from separate immigrant cultures; it is not known who created t ...
shops in
Scotland Scotland (, ) is a country that is part of the United Kingdom. Covering the northern third of the island of Great Britain, mainland Scotland has a border with England to the southeast and is otherwise surrounded by the Atlantic Ocean to the ...
in 1995, and in the early 2000s, became popular at American
state fair A state fair is an annual competitive and recreational gathering of a U.S. state's population, usually held in late summer or early fall. It is a larger version of a county fair, often including only exhibits or competitors that have won in th ...
s. In 2006, the British Food Commission highlighted celebrity chef
Antony Worrall Thompson Henry Antony Cardew Worrall Thompson (born 1 May 1951) is an English restaurateur and celebrity chef, television presenter and radio broadcaster. Early life Worrall Thompson was born in Stratford-upon-Avon, Warwickshire. His parents, Michae ...
's "
Snickers pie Snickers pie is a chocolate dessert made with five Snickers bars, mascarpone cheese, mascarpone and soft cheese. The recipe appeared on the BBC cookery show Saturday Kitchen, ''Saturday Kitchen'', where it was made by Antony Worrall Thompson. The ...
", which contained five Snickers bars among other ingredients, suggesting it was one of the unhealthiest desserts ever; one slice providing "over from sugar and fat alone", more than half a day's requirement for an average adult. The pie had featured on his
BBC #REDIRECT BBC #REDIRECT BBC Here i going to introduce about the best teacher of my life b BALAJI sir. He is the precious gift that I got befor 2yrs . How has helped and thought all the concept and made my success in the 10th board exam. ...
...
Saturday programme some two years earlier and the chef described it as an occasional treat only.


Advertising


"It's so satisfying"

In 1980, Snickers (and Marathon) ran ads which featured a variety of everyday people discussing why they like Snickers. The ads featured a jingle that said "It's so satisfying" and had the classic hand that would open and close showing a handful of peanuts converting to a Snickers bar. "Packed with peanuts, Snickers really satisfies" was shown in the commercials.


1984 Olympics

Mars paid $5 million to have Snickers and M&M's named the "official snack" of the
1984 Summer Olympics The 1984 Summer Olympics (officially the Games of the XXIII Olympiad and also known as Los Angeles 1984) were an international multi-sport event held from July 28 to August 12, 1984, in Los Angeles, California, United States. It marked the secon ...
, outraging nutritionists. Sports promotions in international games continued to be a prominent marketing tool for Mars, that would keep Snickers as an international brand while also selling local bars in some markets.


Not Going Anywhere For a While?

Beginning in 1995, Snickers ran ads which featured someone making a self-inflicted mistake, with the voice-over saying "Not going anywhere for a while? Grab a Snickers!" The tag line at the end of each ad proclaimed, "Hungry? Why Wait?" One such ad had a player for a fictional
American football American football (referred to simply as football in the United States and Canada), also known as gridiron, is a team sport played by two teams of eleven players on a rectangular field with goalposts at each end. The offense, the team with ...
team showing off his new
tattoo A tattoo is a form of body modification made by inserting tattoo ink, dyes, and/or pigments, either indelible or temporary, into the dermis layer of the skin to form a design. Tattoo artists create these designs using several Process of tatt ...
of the team's logo on his back to his teammates. He then shows it to his head coach who, after complimenting the tattoo, immediately tells him that he's been
traded Trade involves the transfer of goods and services from one person or entity to another, often in exchange for money. Economists refer to a system or network that allows trade as a market. An early form of trade, barter, saw the direct excha ...
to Miami. The player then goes to have his old team's logo replaced with the new team's logo. Some of the ads were done in conjunction with the
National Football League The National Football League (NFL) is a professional American football league that consists of 32 teams, divided equally between the American Football Conference (AFC) and the National Football Conference (NFC). The NFL is one of the ...
, with whom Snickers had a sponsorship deal at the time. One ad featured a member of the grounds crew at
Arrowhead Stadium Arrowhead Stadium is an American football stadium in Kansas City, Missouri. It primarily serves as the home venue of the Kansas City Chiefs of the National Football League (NFL). The stadium has been officially named GEHA Field at Arrowhead Stad ...
painting the field for an upcoming
Kansas City Chiefs The Kansas City Chiefs are a professional American football team based in Kansas City, Missouri. The Chiefs compete in the National Football League (NFL) as a member club of the league's American Football Conference (AFC) West division. The tea ...
game in hot, late-summer weather. After finishing one of the end zones, and visibly exhausted, one of the Chiefs players walks up to him and says the field looks great, "but who are the Chefs?", showing that despite all the hard work the painter accidentally omitted the "i" in Chiefs. Another had
Marv Levy Marvin Daniel Levy (; born August 3, 1925) is an American former football coach and executive who was a head coach in the National Football League (NFL) for seventeen seasons. He spent most of his head coaching career with the Buffalo Bills, lea ...
in the
Buffalo Bills The Buffalo Bills are a professional American football team based in the Buffalo metropolitan area. The Bills compete in the National Football League (NFL) as a member club of the league's American Football Conference (AFC) East division. ...
locker room lecturing his team that "no one's going anywhere" until the Bills figure out how to actually win a
Super Bowl The Super Bowl is the annual final playoff game of the National Football League (NFL) to determine the league champion. It has served as the final game of every NFL season since 1966, replacing the NFL Championship Game. Since 2022, the game ...
.


Snickers Feast

In 2007, Snickers launched a campaign which featured
Henry VIII Henry VIII (28 June 149128 January 1547) was King of England from 22 April 1509 until his death in 1547. Henry is best known for his six marriages, and for his efforts to have his first marriage (to Catherine of Aragon) annulled. His disa ...
and a Viking among others who attend the "Snickers Feast". It consisted of various commercials of the gang and their adventures on the feast.


Super Bowl XLI commercial

On February 4, 2007, during
Super Bowl XLI Super Bowl XLI was an American football game played between the American Football Conference (AFC) champion Indianapolis Colts and the National Football Conference (NFC) champion Chicago Bears to decide the National Football League (NFL) champio ...
, Snickers commercials aired. This resulted in complaints by gay and lesbian groups against the maker of the candy bar, Masterfoods USA of
Hackettstown, New Jersey Hackettstown is a town in Warren County, New Jersey. As of the 2020 United States census, the town's population was 10,248. Hackettstown was incorporated as a town by an act of the New Jersey Legislature on March 9, 1853, from portions of Inde ...
, a division of
Mars, Incorporated Mars, Incorporated is an American multinational manufacturer of confectionery, pet food, and other food products and a provider of animal care services, with US$40 billion in annual sales in 2021. Mars was ranked as the fourth-largest priva ...
. The commercial showed a pair of auto mechanics accidentally kissing while sharing a Snickers bar. After quickly pulling away, one mechanic sheepishly says, "I think we just accidentally kissed.", and another mechanic frantically exclaims, "Quick! Do something manly!" and in three of the four versions, they do so mostly in the form of injury, including tearing out chest hair, striking each other with a very large
pipe wrench A pipe wrench is any of several types of wrench that are designed to turn threaded pipe and pipe fittings for assembly (tightening) or disassembly (loosening). The Stillson wrench, or Stillson-pattern wrench, is the usual form of pipe wrench, e ...
, and drinking
motor oil Motor oil, engine oil, or engine lubricant is any one of various substances used for the lubrication of internal combustion engines. They typically consist of base oils enhanced with various additives, particularly antiwear additives, deterg ...
and
windshield washer fluid Windshield washer fluid (also called windshield wiper fluid, wiper fluid, screen wash (in the UK), or washer fluid) is a fluid for motor vehicles that is used in cleaning the windshield with the windshield wiper while the vehicle is being driven ...
. In the fourth version, however, a third mechanic shows up and asks "Is there room for three in this
Love Boat ''The Love Boat'' is an American romantic comedy/drama television series that aired on ABC from 1977 to 1986; in addition, four three-hour specials aired in 1986, 1987, and 1990. The series was set on the luxury passenger cruise ship MS ''Pa ...
?" Complaints were lodged against Masterfoods that the ads were
homophobic Homophobia encompasses a range of negative attitudes and feelings toward homosexuality or people who are identified or perceived as being lesbian, gay or bisexual. It has been defined as contempt, prejudice, aversion, hatred or antipathy, m ...
.
Human Rights Campaign The Human Rights Campaign (HRC) is an American LGBTQ advocacy group. It is the largest LGBTQ political lobbying organization within the United States. Based in Washington, D.C., the organization focuses on protecting and expanding rights for LGB ...
president
Joe Solmonese Joe Solmonese is a political strategist and activist who served as president of the Human Rights Campaign of the United States and its affiliate the Human Rights Campaign Foundation. He was appointed to this position on March 9, 2005, replacing C ...
is quoted as saying, "This type of jeering from professional sports figures at the sight of two men kissing fuels the kind of anti-gay bullying that haunts countless gay and lesbian school children on playgrounds all across the country."Snickers Ad of Men Accidentally Kissing Pulled After Complaints From Gay Groups
, FOX Business. Article retrieved 17 October 2007.
Gay and Lesbian Alliance Against Defamation GLAAD (), an acronym of Gay & Lesbian Alliance Against Defamation, is an American non-governmental media monitoring organization originally founded as a protest against defamatory coverage of gay and lesbian demographics and their portrayals i ...
(GLAAD) president
Neil Giuliano Neil G. Giuliano (born October 26, 1956) is an American politician who served as mayor of Tempe, Arizona for four terms, from 1994 to 2004 (Three two-year terms and one four-year term). After serving in elected office he served as president of the ...
said "That Snickers, Mars and the NFL would promote and endorse this kind of prejudice is simply inexcusable." Masterfoods has since pulled the ads and the website.Super Bowl Controversy
, FOX sports. Article retrieved February 6, 2007.


Mr. T

In 2006,
Mr. T Mr. T (born Laurence Tureaud, May 21, 1952), is an American actor. He is known for his roles as B. A. Baracus in the 1980s television series ''The A-Team'' and as boxer Clubber Lang in the 1982 film ''Rocky III''. He is also known for his ...
starred in a Snickers advertisement in the UK where he rides up in an army tank and shouts abuse at a football player who appears to be faking an injury, threatening to introduce him to his friend Pain. Another advertisement featured Mr. T launching bars at a swimmer who appeared to refuse to get in a swimming pool because of the cold temperature of the water. In 2008, a European Snickers commercial in which Mr. T uses a
Jeep Jeep is an American automobile marque, now owned by multi-national corporation Stellantis. Jeep has been part of Chrysler since 1987, when Chrysler acquired the Jeep brand, along with remaining assets, from its previous owner American Moto ...
-mounted
Minigun The M134 Minigun is an American 7.62×51mm NATO six-barrel rotary machine gun with a high rate of fire (2,000 to 6,000 rounds per minute). It features a Gatling-style rotating barrel assembly with an external power source, normally an electric ...
to fire Snickers bars at a speedwalker for being a "disgrace to the man race" was pulled after complaints from a US pressure group that the advertisement was homophobic. These advertisements usually ended with Mr. T saying "Snickers: Get Some Nuts!"


NASCAR

In
NASCAR The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing. The privately owned company was founded by Bill France Sr. in 1948, and hi ...
racing, Snickers (and the rest of the
Mars Mars is the fourth planet from the Sun and the second-smallest planet in the Solar System, only being larger than Mercury (planet), Mercury. In the English language, Mars is named for the Mars (mythology), Roman god of war. Mars is a terr ...
affiliated brands) sponsor
Kyle Busch Kyle Thomas Busch (born May 2, 1985) is an American professional stock car racing driver and team owner. He currently competes full-time in the NASCAR Cup Series, driving the No. 8 Chevrolet Camaro ZL1 for Richard Childress Racing and part-t ...
's #18 Toyota for
Joe Gibbs Racing Joe Gibbs Racing (JGR) is an American professional stock car racing organization owned and operated by former Washington Redskins (today the Washington Commanders) coach Joe Gibbs, which first started racing on the NASCAR circuit in 1991. His s ...
. Prior to that the brand served as a primary sponsor for
Ricky Rudd Richard Lee Rudd (born September 12, 1956), nicknamed "The Rooster", is an American former racing driver. He is the uncle of actor Skeet Ulrich and former NASCAR Busch Series driver Jason Rudd. He retired in 2007 with 23 career wins. He was named ...
's #88
Robert Yates Racing Yates Racing was an American stock car racing team that competed in NASCAR through the 2009 season, after which it merged into Richard Petty Motorsports. Previously known as Robert Yates Racing, the team was owned by Doug Yates, who has officia ...
Ford as well as an associate sponsor for the team's #38 car driven first by
Elliott Sadler Elliott William Barnes Sadler (born April 30, 1975) is an American former professional stock car racing driver. He last competed part-time in the NASCAR Xfinity Series, driving the No. 10 Chevrolet Camaro for Kaulig Racing. Sadler is one of 36 dr ...
and then by
David Gilliland David Leonard Gilliland (born April 1, 1976) is an American professional stock car racing driver and team owner. Since 2017, he has operated David Gilliland Racing, a team that races in the NASCAR Camping World Truck Series, ARCA Menards Series, ...
, and an associate sponsor for the
MB2 Motorsports MB2 Motorsports was a NASCAR Cup Series team based in Mooresville, North Carolina, near the sport's hub in Charlotte, North Carolina, Charlotte. The team was founded by Read Morton, Tom Beard, and Nelson Bowers, from which the original team name ...
#36 Pontiac driven by
Derrike Cope Derrike Wayne Cope (born November 3, 1958) is an American professional stock car racing driver and team owner. He is known for his win in the 1990 Daytona 500. He last competed in the NASCAR Cup Series, driving the No. 15 Chevrolet Camaro ZL1 f ...
,
Ernie Irvan Virgil Earnest "Ernie" Irvan (born January 13, 1959), occasionally referred to as Swervin' Irvan, is an American former professional stock car racing driver. A retired NASCAR competitor, he is best remembered for his comeback after a serious head ...
,
Ken Schrader Kenneth Schrader (born May 29, 1955) is an American professional racing driver. He currently races on local dirt and asphalt tracks around the country while also competing part-time in the ARCA Menards Series, driving the No. 11 Ford for Fast Trac ...
, and others. In 1990, Bobby Hillin drove for
Stavola Brothers Racing Stavola Brothers Racing was a NASCAR racing team, owned by Bill and Mickey Stavola, and operating NASCAR Winston Cup team from 1984 through 1998. The team won the 1988 Daytona 500 with Bobby Allison behind the wheel of the No. 12 Miller High Lif ...
in the #8 Snickers Buick, marking the candy's first appearance as a sponsor; it had since been driven by Rick Wilson and
Dick Trickle Richard Leroy Trickle (October 27, 1941 – May 16, 2013) was an American race car driver. He raced for decades around the short tracks of Wisconsin, winning many championships along the way. Trickle competed in the ASA, ARTGO, ARCA, All ...
. Mars announced that at the conclusion of the
2022 NASCAR Cup Series The 2022 NASCAR Cup Series will be the 74th season for NASCAR professional stock car racing in the United States and the 51st season for the modern-era Cup Series. The season will start at the Los Angeles Memorial Coliseum with the Busch Light ...
season, they will pull their sponsorship from not only Joe Gibbs Racing, but NASCAR entirely.


FIFA World Cup & UEFA Euro Sponsorship

Snickers was the Official Sponsor of the
FIFA World Cup The FIFA World Cup, often simply called the World Cup, is an international association football competition contested by the senior men's national teams of the members of the ' ( FIFA), the sport's global governing body. The tournament ha ...
from
1990 File:1990 Events Collage.png, From left, clockwise: The 1990 FIFA World Cup is played in Italy; The Human Genome Project is launched; Voyager I takes the famous Pale Blue Dot image- speaking on the fragility of Humankind, humanity on Earth, Astroph ...
until
1998 1998 was designated as the ''International Year of the Ocean''. Events January * January 6 – The '' Lunar Prospector'' spacecraft is launched into orbit around the Moon, and later finds evidence for frozen water, in soil in permanently ...
editions and the
UEFA European Championship The UEFA European Football Championship, less formally the European Championship and informally the Euro, is the primary association football tournament organised by the Union of European Football Associations (UEFA). The competition is contes ...
from
1996 File:1996 Events Collage.png, From left, clockwise: A Centennial Olympic Park bombing, bomb explodes at Centennial Olympic Park in Atlanta, set off by a radical Anti-abortion violence, anti-abortionist; The center fuel tank explodes on TWA Flight 8 ...
until
2000 File:2000 Events Collage.png, From left, clockwise: Protests against Bush v. Gore after the 2000 United States presidential election; Heads of state meet for the Millennium Summit; The International Space Station in its infant form as seen from ...
.


You're Not You When You're Hungry

In 2010, a new advertising campaign was launched, usually based around people turning into different people (usually celebrities) as a result of hunger (taking the new campaign's name "You're Not You When You're Hungry" quite literally). The tagline varied depending on the commercial's location or what variety the commercial is showing. The American adverts initially ended with the tagline "Snickers Satisfies".
Steve Burns ''yes'Steve is a masculine given name, usually a short form (hypocorism) of Steven or Stephen Notable people with the name include: steve jops * Steve Abbott (disambiguation), several people * Steve Adams (disambiguation), several people * Steve ...
, best known as the first host of the children’s show '' Blue’s Clues'' has done the voice of the announcer. BBDO New York said this campaign made Snickers the number one candy bar, up from seventh. In 2020, ''
USA Today ''USA Today'' (stylized in all uppercase) is an American daily middle-market newspaper and news broadcasting company. Founded by Al Neuharth on September 15, 1982, the newspaper operates from Gannett's corporate headquarters in Tysons, Virgini ...
s Ad Meter named it the best
Super Bowl The Super Bowl is the annual final playoff game of the National Football League (NFL) to determine the league champion. It has served as the final game of every NFL season since 1966, replacing the NFL Championship Game. Since 2022, the game ...
campaign of the past 25 years. In 2010,
Betty White Betty Marion White (January 17, 1922December 31, 2021) was an American actress and comedian. A pioneer of early television, with a television career spanning almost seven decades, White was noted for her vast work in the entertainment indust ...
and
Abe Vigoda Abraham Charles Vigoda (February 24, 1921 – January 26, 2016) was an American actor known for his portrayals of Salvatore Tessio in ''The Godfather'' (1972) and Phil Fish in both ''Barney Miller'' (1975–1977, 1982) and ''Fish'' (1977–1978 ...
appeared in the first Snickers commercial in this campaign, playing
American football American football (referred to simply as football in the United States and Canada), also known as gridiron, is a team sport played by two teams of eleven players on a rectangular field with goalposts at each end. The offense, the team with ...
. The commercial was ranked by ADBOWL as the best advertisement of the year. This commercial was also briefly spoofed in an episode of '' SportsNation'' on
ESPN2 ESPN2 is an American multinational pay television network owned by ESPN Inc., a joint venture between The Walt Disney Company (which owns a controlling 80% stake) and Hearst Communications (which owns the remaining 20%). ESPN2 was initially fo ...
with
Michelle Beadle Michelle Denise Beadle (born October 23, 1975) is an American sports reporter and host who is part of the San Antonio Spurs broadcast team. Beadle was formerly the co-host of the ESPN morning sports show '' Get Up!'' along with Jalen Rose and M ...
playing the role instead of
Betty White Betty Marion White (January 17, 1922December 31, 2021) was an American actress and comedian. A pioneer of early television, with a television career spanning almost seven decades, White was noted for her vast work in the entertainment indust ...
in 2011. Later that year, Snickers commercials featured singers
Aretha Franklin Aretha Louise Franklin ( ; March 25, 1942 – August 16, 2018) was an American singer, songwriter and pianist. Referred to as the " Queen of Soul", she has twice been placed ninth in ''Rolling Stone''s "100 Greatest Artists of All Time". With ...
and
Liza Minnelli Liza May Minnelli ( ; born March 12, 1946) is an American actress, singer, dancer, and choreographer. Known for her commanding stage presence and powerful alto singing voice, Minnelli is among a rare group of performers awarded an Emmy, Grammy ...
, and comedians
Richard Lewis Richard, Rich, Richie, Rick, Ricky or Dick Lewis may refer to: Arts and entertainment * Richard Field Lewis Jr. (1907–1957), American radio network owner * Dick "Rocko" Lewis (Richard Henry Lewis III, 1908–1966), American entertainer * Rich ...
and
Roseanne Barr Roseanne Cherrie Barr (born November 3, 1952) is an American actress, comedian, writer, producer, and former presidential candidate. Barr began her career in stand-up comedy before gaining acclaim in the television sitcom '' Roseanne'' (1988– ...
. A 2011 commercial featured actors
Joe Pesci Joseph Frank Pesci ( , ; born February 9, 1943) is an American actor and musician. He is known for portraying tough, volatile characters in a variety of genres and for his collaborations with Robert De Niro and Martin Scorsese in the films ''Ra ...
and
Don Rickles Donald Jay Rickles (May 8, 1926 – April 6, 2017) was an American stand-up comedian and actor. He became known primarily for his insult comedy. His film roles include ''Run Silent, Run Deep'' (1958) with Clark Gable, Carl Reiner's '' Enter La ...
. In Latin America, the slogan was the same as in the UK version, except that men doing extreme sports turning into the Mexican singer
Anahí Anahí Giovanna Puente Portilla (born 14 May 1983), known mononymously as Anahí, is a Mexican actress and singer. In 1986, she started her acting career when she was cast on ''Chiquilladas''. After working on many successful telenovelas produ ...
as a result of hunger. Brazilian versions of the ad featured actresses
Betty Faria Elisabeth Maria Silva de Faria known professionally as Betty Faria (born May 8, 1941 in Rio de Janeiro) is a Brazilian actress. She is best known for her interpretation of the title character in the 1989 telenovela '' Tieta''. She (co-won wi ...
and
Cláudia Raia Maria Cláudia Motta Raia (born 23 December 1966) is a Brazilian actress, singer, dancer, and stage producer. Biography Raia was born in Campinas and was married to Edson Celulari from 1993 until 2010. They had two children: Enzo Celulari and So ...
. In 2013,
Robin Williams Robin McLaurin Williams (July 21, 1951August 11, 2014) was an American actor and comedian. Known for his improvisational skills and the wide variety of characters he created on the spur of the moment and portrayed on film, in dramas and come ...
and
Bobcat Goldthwait Robert Francis "Bobcat" Goldthwait (born May 26, 1962) is an American actor, comedian, director and screenwriter, known for his black comedy stand-up act, delivered through an energetic stage persona with an unusual raspy and high-pitched voice. ...
appeared in a Snickers football commercial. Russian duo
t.A.T.u. t.A.T.u. (russian: Тату, ) were a Russian music duo that consisted of Lena Katina and Julia Volkova. The singers were part of children's music group Neposedy before being managed by producer and director Ivan Shapovalov and signing with R ...
appeared in a Japanese Snickers commercial as themselves throwing a tantrum in a baseball game before eating the chocolate reverts them into normal baseball players. Reducing portion size, clearer food labels, and reduction of the levels of fat, sugar, and salt were among the FDF pledges. Mars Incorporated pledged to phase out their king-size bars in 2005 and replace them with shareable bars. A Mars spokesman said: "Our king-size bars that come in one portion will be changed so they are shareable or can be consumed on more than one occasion. The name king-size will be phased out." These were eventually replaced by the 'Duo' - a double bar pack. Though this change to Duos reduced the weight from , the price remained the same. The packaging has step-by-step picture instructions of how to open a Duo into two bars, in four simple actions.The Rise and Fall of 'King-Size' Chocolate Bars (UK)
h2g2 at bbc.co.uk. Article retrieved December 8, 2006.
As Mars stated fulfillment of their promise, the Duo format was met with criticism by the National Obesity Forum and
National Consumer Council National may refer to: Common uses * Nation or country ** Nationality – a ''national'' is a person who is subject to a nation, regardless of whether the person has full rights as a citizen Places in the United States * National, Maryland, ce ...
.Hickman, Martin
"Chocolate makers eat their words on king-size snacks"
The Independent (London). Article written January 6, 2006. Retrieved December 8, 2006.


Australian recall

In December 2000, tens of thousands of Snickers and
Mars Bars Mars, commonly known as Mars bar, is the name of two varieties of chocolate bar produced by Mars, Incorporated. It was first manufactured in 1932 in Slough, England by Forrest Mars, Sr. The bar consists of caramel and nougat coated with milk c ...
were removed from New South Wales store shelves due to a series of threatening letters which resulted in fears that the chocolate bars had been poisoned."Mars, Snickers Recalled Due to Poison Threat"
health.dailynewscentral.com. July 1, 2004.
Mars received letters from an unidentified individual indicating that they planned to plant poisoned chocolate bars on store shelves. The last letter sent included a Snickers bar contaminated with a substance which was later identified as rat poison. The letters claimed that there were seven additional chocolate bars which had been tampered with and which were for sale to the public. As a precautionary measure, Mars issued a massive recall. Mars said that there had been no demand for money and complaints directed to an unidentified third party.


Vein removal hoax

In April 2022, a
Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
user satirically claimed in a viral tweet that Snickers was removing the " dick vein" design from the top of the candy bar, prompting a backlash from unwitting Snickers fans. Due to the volume of response, Snickers clarified in its own viral tweet that the "veins remain".


Snickers Products

The following variants are available in the United States of America. *Snickers Original *Snickers Milk Chocolate *Snickers Almond *Snickers Peanut Butter *Snickers White Chocolate *Snickers Peanut Brownie *Snickers Almond Brownie Dark Chocolate *Snickers Ice Cream *Snickers 100 Calories Chocolate *Snickers Creamy Peanut Butter *Snickers Crunchy Peanut Butter


See also

*
Curly Wurly Curly Wurly is a brand of chocolate bar manufactured by Cadbury UK and sold worldwide. It was launched in the UK in 1970. Its shape resembles three flattened, intertwined serpentine strings. The bar is made of chocolate-coated caramel. History T ...
*
Baby Ruth Baby Ruth is an American candy bar made of peanuts, caramel, and milk chocolate-flavored nougat, covered in compound chocolate. It is distributed by the Ferrara Candy Company, a subsidiary of Ferrero. History In 1920, the Curtiss Candy Comp ...
*
Snickers salad Snickers salad is a dessert salad consisting of a mix of Snickers bars, Granny Smith apples, whipped cream and often pudding or whipped topping served in a bowl. It is a potluck and party staple in the Upper Midwest of the United States, where ...
*
Snickers pie Snickers pie is a chocolate dessert made with five Snickers bars, mascarpone cheese, mascarpone and soft cheese. The recipe appeared on the BBC cookery show Saturday Kitchen, ''Saturday Kitchen'', where it was made by Antony Worrall Thompson. The ...
*
List of chocolate bar brands This is a list of chocolate bar brands, in alphabetical order. Flavour variants and discontinued chocolate bars are included. A chocolate bar, also known as a candy bar in American English, is a confection in an oblong or rectangular form co ...
*
List of candies Candy, known also as sweets and confectionery, has a long history as a familiar food treat that is available in many varieties. Candy varieties are influenced by the size of the sugar crystals, aeration, sugar concentrations, colour and the typ ...


References


External links


Official website
{{Mars brands Products introduced in 1930 American confectionery Candy Mars confectionery brands Peanut dishes Chocolate bars Brand name confectionery